International Dimensions of Organizational Behavior

Book Description

Unlike many other books in the field that simply compare managers working at home in their various cultures, International Dimensions of Organizational Behavior describes the approaches of successful managers in interacting with people from a wide range of cultures, including from Asia, Africa, Eastern and Western Europe, the Middle East, and people from both North and South America.

Customer Reviews:

Great .......2006-08-12

This book is very scientific, deep and practical. Simply great. I'm a Psychologist, Business Consultant for Multinational Corporations and is absolutely useful

Good overview, nicely written.......2005-05-10

Nancy Adler presents a good overview on the topics in international HR Management. It is great as a textbook for class and a perfect starting point for novices who want to get into inter. HRM. The book is not overwhelmingly deep, but it is concise and has an efficient way of conveying the main concepts of culture and communication, synergy, teams, leadership, negotiations. Adler writes well making it easy to understand what she means and a fast read. She uses small cases to illustrate each problem she addresses, which are sometimes a little bit too simplistic for non-students. For me, a great advantage of the book is the comprehensive lists of references per chapter. This makes it easy to go further in topics I am especially interested in. The critique a have with almost all "international version" textbooks is, that it explicitly addresses Americans.

Great Textbook About International Management.......2003-01-26

I have had the pleasure of using Adler's book for several years now. Simply put, it is far more enjoyable to read than the average textbook and is packed with useful information for those wanting to learn.

Adler does a superb job of addressing the various dimensions of culture. She explains culture quite clearly and makes many connections to management practice. But maybe what I like best is that Adler goes beyond explaining. Each chapter contains vignettes discussing different cultural experiences. The short descriptions are interesting and lively. I have also noticed that the quantity and quality of vignettes has improved in the fourth edition.

Overall, the scope of this book seems quite thorough. National culture, workplace behavior across cultures, communication differences across cultures, creating synergy, multicultural teamwork and negotiation, global leadership, and the expat experience are all discussed. My favorite chapters tend to be early in the book (culture, teamwork, and synergy). It appears that these areas represent the author's greatest strength. The research informing each chapter is thorough and quite up-to-date. Maybe the weakest chapter, in my view, is chapter three which deals with communication. I suspect that maybe the author steps a bit beyond her expertise and is not able to touch on the deeper issues of cross-cultural communication (as she touches on the deeper issues in teamwork or other chapters). The result is a good chapter and sound discussion that maybe lacks the richness found in other parts of the book. She sets the standard so high in other chapters and I was hoping for the same here.

I have used this text for several years in intercultural management courses for undergraduate business students. The students seem to enjoy the book and encourage me to keep using it. I guess that is the highest praise we can give any text--students like it.

Social- Business Psychologist, PHD student.......2002-03-24

It was the basic source for my MSc project. Very helpful and very modern in its writing.Nancy Adler reached her destination. Recommendable for cross-cultural social and business analysis

Extremely Useful.......2001-05-08

As a cross-cultural trainer based in the United States, I needed to find a pragmatic book that both students and sophisticated business people would find helpful. At the same time, it had to provide a lot of solid information in an easy-to-read format. Dr. Adler's book is it at ERUdyne! Actually, we have had to replace our copies many times as they keep disappearing after positive reviews from our clients!

My copy is dog-eared. I recommend it to anyone who needs to understand how culture impacts global business organizations today. It contains excellent questions for reflection, charts, summaries and references.

Book Description

Culture, Leadership, and Organizations reports the results of a ten-year research program, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research program. GLOBE is a long-term program designed to conceptualize, operationalize, test, and validate a cross-level integrated theory of the relationship between culture and societal, organizational, and leadership effectiveness. A team of 160 scholars worked together since 1994 to study societal culture, organizational culture, and attributes of effective leadership in 62 cultures. Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies reports the findings of the first two phases of GLOBE. The book is primarily based on the results of the survey of over 17,000 middle managers in three industries: banking, food processing, and telecommunications, as well as archival measures of country economic prosperity and the physical and psychological well-being of the cultures studied.

GLOBE has several distinguishing features. First, it is truly a cross-cultural research program. The constructs were defined, conceptualized, and operationalized by the multicultural team of researchers. Second, the industries were selected through a polling of the country investigators, and the instruments were designed with the full participation of the researchers representing the different cultures. Finally, the data in each country were collected by investigators who were either natives of the cultures studied or had extensive knowledge and experience in that culture.

A unique feature of this book is that while it is an edited book and many experts have written the different chapters, unlike other edited books, it is a fully integrated, seamless, and cohesive book covering the many aspects of the theory underpinning the GLOBE.

Customer Reviews:

Culture, Leadership and organizations: The Globe Study of 62 societies.......2007-01-18

Though this book is rather expensive, it is worth the price. It gives a very good overview of both societal and organizational cultures in the 62 countries described. It helps understanding the challenges of multicultural teams. In combination with books written by Trompenaars and Hofstede a good insight can be developed in the backgrounds of behaviour and attitude of people in organizations with a multi cultural composition.

Worth it. Even thought it is a hefty price.......2005-07-19

This book will displace Hofstede's seminal work on culture because it provides the most up do date survey data on cultural values of countries. It is also a very useful leadership reference book. A bit on the expensive side, but then you are buying the Rolls Royce of culture books. To supplement this book regarding leadership in general a couple of leadership reference books would be useful (e.g., "Handbook of Leadership" by Bernard Bass--very complete, or more compact versions like "Leadership in Organizations" by Yukl or "The nature of Leadership" by Antonakis).

Culture's Consequences : Comparing Values, Behaviors, Institutions, and Organizations Across Nations

Average customer rating:

A map to understanding culture
Valuable? - Perhaps for somebody who has never had a real eye for other cultures
Very valueable, if taken as Hofstede has meant it
A Train Wreck
A Nemisis of Knowledge

Culture's Consequences : Comparing Values, Behaviors, Institutions, and Organizations Across Nations
Geert Hofstede
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Hardcover

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Similar Items:

Cultures and Organizations: Software of the Mind
Exploring Culture: Exercises, Stories, and Synthetic Cultures
Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies
Cultures Consequences : International Differences in Work-Related Values (Cross Cultural Research and Methodology)
Riding The Waves of Culture: Understanding Diversity in Global Business

ASIN: 0803973233

Book Description

"An important, sophisticated and complex monograph . . . Both the theoretical analysis and the empirical findings constitute major contributions to cross-cultural value analysis and the cross-cultural study of work motivations and organizational dynamics. This book is also a valuable resource for anyone interested in a historical or anthropological approach to cross-cultural comparisons."
--PERSONNEL PSYCHOLOGY

--PERSONNEL PSYCHOLOGY

The Second Edition of this classic work, first published in 1981 and an international best seller, explores the differences in thinking and social action that exist among members of more than 50 modern nations. Geert Hofstede argues that people carry "mental programs" which are developed in the family in early childhood and reinforced in schools and organizations, and that these programs contain components of national culture. They are expressed most clearly in the different values that predominate among people from different countries.

Geert Hofstede has completely rewritten, revised and updated Culture's Consequences for the twenty-first century, he has broadened the book's cross-disciplinary appeal, expanded the coverage of countries examined from 40 to more than 50, reformulated his arguments and a large amount of new literature has been included. The book is structured around five major dimensions: power distance; uncertainty avoidance; individualism versus collectivism; masculinity versus femininity; and long term versus short-term orientation.

Customer Reviews:

A map to understanding culture.......2006-11-22

I am currently an expatriate in France, and have also lived in the United States, Mexico, Spain. Hofstede's book is a good guide to better understand culture. As with a map, we recognize that it is not (nor is it intended to be reality) rather a tool to help guide us. The information on cultures in this book is our "first best guess" to understanding business norms in that culture, and then once we get to know the individuals we are working with, we can adapt. We recognize that these "norms" may change depending on the industry, the region, sub-culture, or other various factors. This book is extremely helpful in creating our "first best guess."

Valuable? - Perhaps for somebody who has never had a real eye for other cultures.......2005-10-08

Hofstede's work was and is not really helpful; perhaps fascinating for those who deal with the issues from the comfortable space of their warm home of office in a western country.
For all who want to get a fundamental insight to understanding espec. Asian behavior and cultural differences, I highly recommend to start with: "The Geography of Thought : How Asians and Westerners Think Differently...and Why -- by Richard Nisbett".
That's the stuff that will bring you where Hofstede could never dream to be.

Very valueable, if taken as Hofstede has meant it.......2005-05-11

Although many comments have already been accumulated let me add something, since some of the reviews tend to get out of focus. Hofstede never claimed to have studied cultures in general, he studied effects of culture on work-related values. For this topic his work is still the standard. The starting point is like this: a large company like IBM tries to establish a strong corporate identity shared among all of its worldwide employees ("We are IBM" kind of thing). However, if you ask them a couple of questions about their work-related values, they answer differently. Turns out, the differences can be explained to some degree by the employee's country-of-origin, that is his or her culture. Hofstede then goes on and tries to find dimensions in order to describe the differences between cultures, - and it has to be said again and again - dimensions for "work-related values" and not for culture in general! This observation was and is tremendously important for multinational companies. It means that we are still influenced even when we work at a multinational firm by our cultural traditions and that this cannot easily be exchanged by the company's culture. Of course if you are more interested in other aspects of culture, than Hofstede's books might not the prime choice for you to study.
Hofstede's work is scientifically sound. The choice of IBM as a case is reasonable given his prime motivation. Sample sizes are impressive for all who have tried similar studies (besides, representativity is not a function of sample size but given by the radomness of the sample draw. Sample size has an effect on standard error but this can be taken into account with a test of significance). Quackery is how other people have used Hofstede's data in contexts other than work-related.

A Train Wreck.......2004-11-01

Reading the previous reviews, several things are evident. The West Palm Beach review is nothing more than an ad hominen attack on a previous review. Furthermore, the Palm Beach reviewer mistakes sticking to the subject with "we're the only game in town" argument/counterargument assertion. It is very easy to ignore Hofstede's work completely, start from zero and perform a real cross cultural analysis, 2-3 three countries at a time, starting IN the native language and then making a comparison that speaks in its own voice. This is NOT the same as Hofstede's doing the surveys in English and then translating them twice. The Palm Beach reviewer also falls into the argumentum ad ignorantium fallacy (must be true because it hasn't been proven false) by saying "I mean that no reputable research on cultural values will fail to include Hofstede's work because it has been so influential" as well as appeal to celebrity.

While Dr. Littrell tends to lecture, he fails to address the problems of sample sizes in Hofstede's work. As for Schwartz's work, folks who speak read and write Japanese, Korean or Chinese and who have lived in one of the respective countries for more than 3 years know that Schwartz's "prototypical structure of value systems" as well as his 1997 "Influences on Adaption.." paper don't come near East Asian thinking.

The odd fact is that the Palm Beach reviewer and Littrell both admit that Hofstede's work falls short. The Palm Beach reviewer states," I don't mean that I think it is good" and "I have only read probably half of it" but then gives the book a five star rating. Littrell tangents on Hawkings but then covers for Hofstede by saying, "Theories are not facts".

Well statistics, when done right, reinforce theories enough to become a reliable base for future work but several reviewers clearly point out, with references, the shortcomings of Hofstede's statistical methods which again is odd considering the tone of these two reviewers.

Hofstede's work is useless and his defenders should work harder at dealing with the specific criticisms raised rather than pontificating or making condescending innuendo. Sampling just students or just company employees should ring alarm bells for statistical skewness. Furthermore, it is absolute cultural condescension to assume that a non native speaker of a given language can think like a native by using his own language and bring out a mere handful of qualities that are both universal and consistent across not just a few cultures but all at the same time. The Eurocentric hubris running through this study undermines the credibility of the assumptions and conclusions.

The researcher must not speak for the culture. The culture must speak for itself and this is the main point where Hofstede and his followers have failed completely. For those with critical thinking skills, read the reviews that are negative and the journal responses between McSweeney and Hofstede and then construct your own model. For those who dare, remember, no one man or woman can complete this project by himself because no one in this world has such a Tower of Babel level of experience of the cultures expressed in their native languages.

Universalism is a big lie. That's your starting point. 100% matching of traits across 200 nations will not happen when the study is properly conducted nor will the study's "voice" be censored by one corporate culture with statistically unreliable sample sizes. Understand this and you are on your way to a true understanding of cross-cultural phenomenon.

A Nemisis of Knowledge.......2004-10-01

Hofstede's book is essential reading for anyone interested in cross-cultural studies. The reviewer, Nemesis (Washington D.C.), demonstrates a rather appalling lack of knowledge of the current state of cross-cultural research. The original studies of Geert Hofstede were in fact carried out in English within the IBM Corporation, as Hofstede was an IBM employee at the time. However, since then a considerable number of studies have been completed, with the survey administered in English and in local languages, demonstrating the usefulness and consistency of Hofstede's cultural value constructs. Most responsible cross-cultural research today that uses surveys is carried out with data collection in local languages. The reader is referred, for example, to the extensive body of work on values across cultures based upon the Shalom Schwartz value survey. You can look it up.

In the social sciences, of which business is one, a theory is a model or framework for understanding phenomena. The term generally is taken to mean a framework derived from a set of basic principles capable of producing experimental predictions for a given category in a system. Humans construct theories in order to explain, predict and master phenomena (e.g. inanimate things, events, or the behaviour of animals). In many instances, it is seen to be a model of reality. A theory makes generalizations about observations and consists of an interrelated, coherent set of ideas. A theory has to be something that is in some way testable; for example, one can theorize that businesses progress from local to international markets by always implementing a certain set of processes in a fixed order. Then the process of internationalization of businesses is studied, and the theory is confirmed or revised in a continuous feedback system.

According to Stephen Hawking, a physicist, in A BRIEF HISTORY OF TIME, "a theory is a good theory if it satisfies two requirements: It must accurately describe a large class of observations on the basis of a model that contains only a few arbitrary elements, and it must make definite predictions about the results of future observations." He goes on to state..."Any physical theory is always provisional, in the sense that it is only a hypothesis; you can never prove it. No matter how many times the results of experiments agree with some theory, you can never be sure that the next time the result will not contradict the theory. On the other hand, you can disprove a theory by finding even a single observation that disagrees with the predictions of the theory." This also applies to business theories, including Hofstede's, from which one can make definite predictions that have been verified. Theories are not facts, but tools.

Culture's Consequences, International Differences in Work-Related Values (Cross Cultural Research and Methodology)

Average customer rating:

An International Manager's Must
His worldwide scope and rigorous method are fascinating.
The seminal work on cross-cultural management.

Culture's Consequences, International Differences in Work-Related Values (Cross Cultural Research and Methodology)
Geert Hofstede
Manufacturer: Sage Publications, Inc
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Binding: Hardcover

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ASIN: 080391444X

Book Description

"This important book is based on a monumental study of the sales subsidiaries of a major multinational corporation which operates in 39 countries in the world. Since, in all countries, the respondents do the same work . . . and since the formal organization structure is the same everywhere, the important differences found in work attitudes and values can be ascribed to cultural differences among the countries. The author found four major dimensions for classifying cultures across the world: (i) power distance . . . (ii) uncertainty avoidance . . . (iii) individualism . . . (iv) masculinity. . . . The author also proposes some interesting theories to explain how cultures come to be as they are, which combine climate, economic development and historical process." --The Good Book Guide for Business "One of the most significant comparative organizational studies to date." --Industrial and Labor Relations Review "Important scientific books may be classified according to two types. . . . The second type includes those books which people like to have close at hand and consult for reference. There is little doubt that this book belongs to the second category." --Journal of Management Studies "What the author has done has been to analyze questionnaire results obtained in some 40 different countries, applied to employees of a large multinational American company, and to use the results for extracting dimensions along which to compare these different cultures, and then to evaluate and discuss the resulting groupings. . . . The book is full of interesting and important findings. . . . It should certainly be studied by anyone in the field." --New Society "Hofstede has produced an ingenious, careful, and richly stimulating book that will certainly be useful to all those concerned with managing multinational and multicultural organizations. . . . The book offers educators a new conceptual framework and a bank of data that will be highly useful in teaching." --Academy of Management Review "An important, sophisticated and complex monograph. . . . Both the theoretical analysis and the empirical findings constitute major contributions to cross-cultural value analysis and the cross-cultural study of work motivations and organizational dynamics. This book is also a valuable resource for anyone interested in a historical or anthropological approach to cross-cultural comparisons." --Personnel Psychology "One cannot help admiring the effort that went into this book and ending up more knowledgeable and wiser for having read it." --Contemporary Sociology "Should be read by every manager about to embark on an international or intercultural work assignment. To benefit most from his ideas requires great concentration on the part of the reader, but it is worth the effort. The manager should be able to substantially improve his (most international managers are men) effectiveness by applying his understanding of the culturally based differences in values among the firm's employees. In a classroom situation, this book would be appropriate for graduate students." --Reviews in Anthropology

Customer Reviews:

An International Manager's Must.......1999-05-28

If you need to learn about various cultures for different countries, this book is THE source. Hofstede's groundbreaking work is internationally recognized. Although the study was done in the late 1960's - early 1970's, the information is still relevant and interesting. For anyone who has to spend time in another country, they would be doing themselves a favor by getting a hold of this book. The only problem with this book is that it is not one of the easiest reads I've ever seen by far. To his credit however, he provides lots of tables and charts for the person who typically scans material. A must have for expatriates or those seeking an MBA.

His worldwide scope and rigorous method are fascinating........1998-02-10

I have never seen elsewhere a survey with such a well-constructed methodology and world-wide scope. If you can wade through (or bleep over) the methodology, you'll be impressed at the ways the cultures of the 40 countries covered resemble and differ from each other. One of my all-time favorites.

The seminal work on cross-cultural management........1996-08-15

The scope of Hofstede's study (more than 100,000 surveys in 60+ countries) has been called "vast" and "staggering": it certainly stands as the largest cross-cultural values survey in history.

More importantly, the book has changed the way that management and psychology researchers look at cross-cultural (or cross- national) comparisons. By providing four dimensions of culture (individualism, power distance, uncertainty avoidance and masculinity) and numerical scores, he has both provided a theory for differences between national cultures and a way to cross-check those differences.

It is one of the most cited works in international management (1000+ citations according to Songergaard in a 1994 article in Organization Studies).

Book Description

International Management is the most comprehensive introduction to cross-cultural management currently available. It demonstrates how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders.For the third edition, the text has been extensively revised and updated to include new material on globalization and localization, strategic management, and the knowledge company. In addition, it has been restructured to look initially at how culture affects the structures and systems of a company, and then at how these internal arrangements influence international and strategic management. An appendix on dissertation and project writing has been added to make the text even more student-friendly.As in previous editions, the numerous examples included in the book are drawn from a wide variety of sources and are truly international, being sourced from the US, Europe, and Southeast Asia. Its clear linking of management theories and practical examples will continue to make this text popular with both students and instructors.

Customer Reviews:

Not the best choice for Cross Cultural Differences.......2007-01-09

This book is over-priced and offers little academic or practical value for lecturing Business Students. No instructor's manual available. It seems if the author took several resources and crammed it all together in one publication. I am quite disappointed with this purchase and for using this in class.

Book Review.......2006-03-17

I purchased the book for a class I'm taking. It has some errors in it (it refers to President Bush as a former Senator when he was running for President). It's very straight forward and mildly bland. Several students in my class have commented that it reads like an "Army manual." Mead and the publisher are British, which is probably the reason for this.

In this modern world, don't expect much.......2005-12-15

I actually have taken 2 courses with the author and can tell you that his lectures are exactly like his book: outdated, general, non-applicable, and not worth the money. Here is a summary of the book in one sentence: Cultures are different, and a manager must be sensitive to those differences. -->Duh.

The real problem lies in the fact that the author has no real world business experience. Who would you rather have write a book on international management? a real-world, experienced manager, or an academic stuffed in an office reading about management from books and articles, and then compiling it all into his own book?

Anyways, don't bother with this book.

Global Marketing and Advertising: Understanding Cultural Paradoxes

Average customer rating:

A unique perspective on consumer behaviour
no book is as useful for students and practitioners of adv.
For students and practitioners in cross-cultural communicati

Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

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Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Dynamics of International Advertising: Theoretical and Practical Perspectives
Branding Across Borders: A Guide to Global Brand Marketing
Another One Bites the Grass: Making Sense of International Advertising

ASIN: 0803959702

Book Description

For additional materials, please contact the author directly: www.mariekedemooij.com

Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution. What the field has been lacking is a knowledge base of cultural differences and similarities, that can be used for developing global strategies. This book presents such a knowledge base, a structure to understand the consequences of culture for marketing and advertising.

Customer Reviews:

A unique perspective on consumer behaviour.......2001-05-30

The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for practioners who are working in underresearched markets and are looking for ways to explain why consumers behave the way they do. The book makes extensive use of Hofstede's 5-D model to locate members of different cultures along the dimensions of culture and then uses this to explain differences in buying behaviour, communication styles and advertising appeals. The conclusion of the book is that individual behaviour is shaped more by the culture they belong to than it is by income or other differentiators. The one limitation of the book is that most of the examples are European, but I would recommend it even for those interested in Asian markets

no book is as useful for students and practitioners of adv........1999-02-15

This book review is on a 'titre personnel" basis.

I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of communicating the importance and urgency of this diverse and complex subject: managing marketing communications and brands within the outer/ and inner spheres of market cultures. Marieke applies the 5 dimensional model of G.Hofstede to illustrate and diferentiate a clear and full colour image of cultures and values. Being dutch myself, I recognise both the theory of Hofstede, but also the paradoxes Marieke has found. Intrigueing phenomena such as Japanese business success and collectivism, such as status and success in feminine cultures etc etc are often raising eyebrows, and not seldomly at highbrow corporate levels.

Cultural understanding, I have learnt, is possible only after understanding one's own culture, and a commitment to learn about the other culture, not matching it with your own. Marieke does this very well, she places anecdotes and case-studies is an objective setting, viewing it with an uncoloured microscope. She has added theory, academic research and good practice to make this book complete.

This book, for me, is one of the few great books on international (intercultural) marketing communications (and brand management).

For students and practitioners in cross-cultural communicati.......1998-09-01

From the author: With this book I have tried to develop a knowledge base of cultural differences and similarities that can be used for developing global marketing and advertising strategies and meaningful local adaptations. The structure for understanding the consequences of culture for marketing and advertising is based on Geert Hofstede's model for comparing national cultures. I have applied it to consumer values and motivations and found that it can explain culture's influence on marketing and advertising. To make the book useful for both students and practitioners, it includes a mix of basic theory and the practical applications with many examples.

Excerpts from a review by David A. Victor in The Journal of Business Communication of July 1998:

`Marieke de Mooij has added a worthwhile contribution to the on-going discourse in cross-cultural business communication in Global marketing and Advertising: Understanding Cultural Paradoxes. The title might dissuade those in fields outside marketing from reading further, which would be unfortunate. Any of us with an interest in cross-cultural business ought to find something worthwhile in de Mooij's book. De Mooij focuses on the various paradoxes of cross-cultural marketing. She amply illustrates how "certain opposing values of one culture also exist in other cultures, but in reverse" (p. 2). De Mooij calls these "Value paradoxes" and it is here that she makes her greatest contributions. [....] Throughout her discussion of Value Paradoxes, she breaks new ground. [.....] De Mooij has laid out an extremely well-balanced approach to understanding the competing needs of marketing globally while accommodating local advertising preferences.'

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Average customer rating:

Handbook for global marketers

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

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Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

International Marketing Research

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ASIN: 0761926690

Book Description

Click the reviews tab at the left to see reviews of this book

For additional materials, please contact the author directly: www.mariekedemooij.com

"Marieke de Mooij shows that American theories of consumer behavior do not necessarily apply abroad. Her national consumption data are an unobtrusive measure of national cultures. She has made marketing students discover culture, and her work should make cross-cultural psychologists discover the consumer as an informant."

--Geert Hofstede, Institute for Research on Intercultural Cooperation, the Netherlands

Consumers worldwide are not the same, and the differences in consumer behavior between countries are increasing. Because all aspects of consumer behavior are culture-bound, and not subject merely to environmental factors but integrated in all of human behavior, there is an increased need to identify and understand this integration and its impact on global marketing and advertising. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising is the first book to present an empirically based model for integrating culture with consumer behavior.

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world.
reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world.
Key Features:

* A cultural exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception, and information processing

* A discussion of consumer behavior theories and cultural variations from around the world

* Coverage of a number of consumer behavior domains, including explanations of differences in consumption and ownership, all based on empirical evidence

* In addition to anecdotal evidence, the consequences of branding and marketing communication strategy are presented and analyzed

Perfect for students and practitioners in marketing and advertising, this book is designed to meet the needs of those wishing to view consumer behavior from a global cultural perspective. It is also ideal for those emphasizing the role of minority groups as well as increased multicultural sensitivity in their marketing and advertising strategies.

Customer Reviews:

Handbook for global marketers.......2004-02-09

Consumer Behavior and Culture-Consequences for Global Marketing and Advertising is a handbook for all global marketers and the researches that did the cross cultural research especially in consumer behavior. As the author, Marieke de Mooij is the fellow of Hofstede, in this book therefore, mostly the Hofstede: Five Dimensions of National Culture is fully explained and utilized. De Mooij tried to explain every aspect in consumer behavior by these dimension, especially individualism vs collectivism, power distance, uncertainty avoidance. For marketers, understand these three dimensions can understand the characteristic of the value, lifestyle and even the attitude towards the objects.

This book unlike other consumer behavior textbook, it does not only describe the basic consumer behavior theories and models but also have lots of application and more focus on culture aspects.

De Mooij also provides lots of examples and successful cases to illustrate the concept. And some positioning maps are also used especially the country positioning. She has tried to use the map to illustrate the culture feature in different countries, such approaches can help marketers to compare the distance among different countries and learn how to adjust and localize their strategies in specific market.

Moreover, the author specific designs some chapters for global marketers. In those chapters, marketers can learn the characteristic of that market customers, and how to base on that unique feature to design the marketing strategies i.e. brand, product and price and advertising strategies i.e. media.

For researcher, this is a good book, the author has described the research methodology for culture-comparison, other than that, she has collected lots of secondary data to support the new data, therefore, the knowledge provided is very comprehensive. In every category like clothing, coffee and automobile, she also mentioned some tips for researchers to do research in that specific area. Some limitations of existing research findings are raised, which help the researches to remind some major limitations and the room for future research.

Overall speaking, the content is very comprehensive, and the description and analysis are good enough for readers to understand the concepts. Moreover, the main points and the sub points are clearly defined, which bring lots of convenient to the readers.

In conclusion, Consumer Behavior and Culture is a handbook for marketers and researchers, and at this moment, there is no other books can substitute it.

Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies of 25 Societies (Lea's Organization and Management)
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Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies of 25 Societies (Lea's Organization and Management)

Manufacturer: Lawrence Erlbaum
ProductGroup: Book
Binding: Hardcover

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Book Description

Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies of 25 Societies is the second major publication of GLOBE (Global Leadership and Organizational Behavior Effectiveness), a groundbreaking, large-scale project on international management research featuring contributions from nearly 18,000 middle managers from 1,000 organizations in 62 countries, perhaps the largest project of its kind ever undertaken. This volume effectively presents a complex collection of global research addressing the culture of particular countries, leadership qualities within those countries, and recommendations on how managers should conduct business in countries other than their own.

A massive effort with a cross-cultural focus and broad international appeal, this book explores:
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This book is a coherent and well-organized presentation of the findings of the GLOBE Project and will appeal to scholars in leadership, management, international business, cultural studies; and also to practicing managers.

Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

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Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

Manufacturer: Lawrence Erlbaum Associates
ProductGroup: Book
Binding: Hardcover

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ASIN: 0805852166

Book Description

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.

Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

International Perspectives on Organizational Behavior and Human Resource Management

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International Perspectives on Organizational Behavior and Human Resource Management
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Manufacturer: M.E. Sharpe
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