Book Description
"Essential reading for anyone concerned with importing and exporting."
—International Small Business Journal
Build your import /export business faster, stronger, and more profitably
Give your budding import/export business a big boost and keep it going strong with expert advice and proven solutions from one of the foremost authorities in the field. In Building an Import/Export Business, Third Edition, renowned entrepreneur, international trade consultant, and lecturer Kenneth Weiss brings you completely up-to-date guidance on every aspect of conceiving, launching, and operating a successful import/export business.
This easy-to-follow, step-by-step guide is packed with the very latest information on government regulations, tax laws, customs requirements, and shipping procedures. What's more, it features proven strategies for using the Internet to reduce costs, gain a marketing edge, establish sales and information resources, and develop a targeted customer base. You'll also learn how to:
- Choose a winning product line
- Target a profitable market
- Prepare a powerful business plan
- Cope with rising security concerns
- Make foreign currency transactions with confidence
- Take advantage of GATT, WTO, NAFTA, and other trade pacts
Customer Reviews:
Very good book.......2006-10-03
Excellent book. Well organized, and well written. Lots of pointers to other resources as well. Some web links are broken.
A good book to understand what everybody else is doing.......2006-10-01
Well, where do I start? This book is useful to understand what every small time operator is doing in this business. You don't want to follow the crowd so I suggest you purchase this book and John Weiley Spiers Book "How Small Business Trades Worldwide". If you follow the techniques outlined by Weiss you're wasting your time, taking on too much risk, and making very little profits. I'm not saying you can't do it, for example, using trade bulletins to find buyers but so is everybody else! This is not an easy business if you do it this way. No real mention of the internet is made to make it useful nor does he focus too much on the marketing aspects which is the most important. Again, there are ways, and very few of them, to make some big profits. In a strange way, I am recommending this book so you understand what everybody else is doing to get into this business, and hopefully you don't follow. If someone is starting off in their own business, I highly recommend you start out as a Manufacturers representative and branch out as an importer/exporter as part of the overall business. [...]
Baby steps.......2006-04-11
This book is fine for the very early entrepreneur. There is an entire chapter on choosing between forms of organization, buying office supplies and creating a logo. It's a good birds-eye-view of the import/export process, however, if you are a professional seeking insights and business solutions, you will not find many new ideas here.
Great Technical manual on how to do Import/Export.......2005-07-26
Found this one to be well done, but a little more technical than I prefer. This book does include just about every bit of info you will need, from forms to products to making the right overseas and domestic connections. Also look at Import/Export: How to Get Started in International Trade.
A great primer...and that's about it: a primer.......2005-06-16
This book is a good way to start learning about international trade. The information you read in this book will help you throughout your venture. Keep in mind, however, that this book is only a beginer's book. You will need to aquire a lot more knowledge before you will be ready to dive into the international trade pool.
Customer Reviews:
So, True.......2006-10-26
In the last couple of years several books have been published focusing on the huge, largely untapped, and unfocused upon, regional/local markets of people in LDC nations. Focusing on the needs, preferences, and wants of the people in these markets pave the way for mutual benefits and stronger symbiotic relationships. Authors Vijay Mahajan and Kimini Banga continue this relevant discourse with "The 86 Percent Solution." Their focus on the 'local and regional' instead of a national market is important for knowledge and understanding. Instead of focusing on national borders, businesspeople are focusing on Shanghai, Mumbai, town X, or city Y, or region Z. Not the "Indian Market, Chinese Market," or "Russian market." The crux likes back to this fact: eighty-six percent of the people on planet Earth earn less than $10,000 USD per year.
Many points in this book are common sense. If you're doing business in an area, then of course you have to learn about local area, and a neighborhood's conditions, wants, and needs. There is focus on marketing here, which seems to mean: dump products down people's throats and profit from it at the same time. (I understand the necessity for mutual benefits.) But at times this book sounds like "How to do business in LDC regions for dummies." To be fair, the information in this book is needed by many that come to foreign countries with very little insight into "how things really work" at the local and cultural level. This includes not only market needs, but how to behave, be culturally sensitive, and understand local, cultural etiquette. I frequently witness first-hand MBA grads and experienced western business people come to a foreign country with immense business, product knowledge, and marketing expertise. And they fall flat on their faces because they didn't have the proper information, training, and exposure to culturally deal with the local people. Oft-times these people didn't consider this knowledge or awareness to be important.
With globalization and increasing WTO-country membership, this book and others will be increasingly important to those doing business overseas and having business relationships with customers, employees, fellow managers, and even strangers. Cultural awareness is often equally just as important as "business knowledge." Sometimes, it's more important.
A note by the authors on English as the International Language:
The authors claim that English may not be the International Business Language in the future. This assertion is completely false and without merit. The authors state that "If you want to work with 86 percent of the world, you need to speak the languages of the 86 percent."
Yes, business people need to learn foreign languages. True, it's important for foreigners to study and attempt to learn the local language of a region if they are going to do business and/or live somewhere for a period of time. It leads to more cultural understanding and less instances of mis-communication. But the demand for English is skyrocketing in China and many other countries of the world. The demand for learning other non-English languages will increase - but the demand to learn and use English will not decrease. It will continue to grow, and much faster than other languages.
The contention that students and future business people from all over the world will learn Mandarin, Arabic, and Hindi because the *number* of people who speak these languages is greater, is oversimplified and unrealistic.
Just ask the Chinese: "Do you want foreigners to learn Mandarin?" Or, is it better for Chinese people to learn English?
The Chinese want to learn English. They also benefit tremendously from foreigners *not* learning Chinese. Ask a Vietnamese, Russian, Korean, Japanese, American, or German if they want to spend over 7+ years studying intensive Mandarin?
Chinese and Arabic speakers who learn English can communicate and do business all over the world in all continents. Mandarin speakers can do business only in certain parts of China. Big difference.
Non-native English speakers currently outnumber native English speaker by 4 to 1, and this gap is increasing.
Kudos to Mahajan and Banga for this book and their work in this field, which is finally getting more attention. Attention that is just, and far over due.
A related point:
The recent Nobel Prize awarded to Mohammed Yunus and his Grameen Bank for his micro-loans provided directly to poor people living in rural areas who are otherwise considered "not bankable." Most banks focus on large public projects and require collateral and credit. These large projects often involve corruption and embezzlement. The percentage of borrowers who repay their loans under Yunus's micro-lending program is very high. It works.
This is an informative and helpful book.
Tactical/Neighborhood Implementation for Ethical Profit from the Poor.......2006-03-16
This book is best appreciated if you have first read C.K. Prahalad's "The Fortune at the Bottom of the Pyramid," William Grieder's "The Soul of Capitalism," and Stuart Hart's "Capitalism at the Crossroads." It is a tactical or foreign neighborhood (both in the Third World and in the immigrant sections of the First World) implementation manual for profiting from sales to the poor.
It makes many obvious points as well as many not so obvious points, and I will not list them here. This is a book that requires patience and careful reading. The author has brought forward a great deal of detail in a very easy to read way.
I will end with thought that the Wharton School's publishing arm has really catalyzed for me with these varied book. The five billion at the bottom of the pyramid are the last remaining super-power on this planet. The good news is that we can profit from enriching them. The bad news is that we still have morons in power that think we can keep them down by using guns. Newsflash: there are not enough guns on the planet to keep the five billion and their off-spring from over-running us. Capitalism, and the rapid nurturing of indigenous self-sustaining wealth that includes the rapid education of women (which leads to saner men, less disease, limited growth) is our only salvation.
This book is one of a handful that could be said to be truly revolutionary in terms of transforming the planet from one beset by poverty, to one inspired by entrepreneurship at the neighborhood level.
Very unique look into the biggest market for years to come........2006-01-17
The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years (Hardcover)
by Vijay Mahajan, Kamini Banga
ISBN: 0131489070
The authors provide a very unique look into the biggest market for years to come.
The book The 86 Percent Solution provides rich insights into the emerging markets where per capita incomes of individuals is as low as $300 but still provide tremendous scope for growth.
Developing markets offer the greatest potential for gains unheard of in the developed markets. To venture into these markets companies will have to (un)learn all that worked elsewhere. The things that worked in developed economies and the basic presumptions made will not work in most developing nations of today. The concept of consumer is king is a myth in these places, where in fact a consumer is a person with limited purchasing power, bargaining power and storage capacity.
What works for marketing Fast Moving Consumer Goods won't work for Consumer Durables or for Services. Even though developing markets seem risky as there is little or no credit risk monitoring at the dealer level besides the usual problems of lack of infrastructure there will always be a first mover advantage for companies willing to invest in infrastructure.
Products like water filtration systems for individual homes will find a ready market where potable drinking water is unheard of. In the rural markets even with the sweltering heat it is difficult to sell an air conditioner where uninterrupted power supply is neither available nor expected.
To sell in these markets region specific plans rather then country specific ones will need to be formulated and implemented, due to the fragmented nature of the markets having their own special needs.
Through various example the authors explain all that works and doesn't work and why.
This book is a must read for all those who wish to tap this market and also all those who always wondered why all their wining strategies which worked so well for them for so many years everywhere else, just don't work in these markets.
The coauthor Vijay Mahajan is a former dean of the Indian School of Business and holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.
The coauthor Kamini Banga is an independent marketing consultant and managing director of Dimensions Consultancy Pvt. Ltd.
Expert Guidance to Almost Unlimited Opportunities.......2006-01-05
With regard to the meaning and significance of the title, Mahajan and Banga explain that 86% of the world has a per capita gross national product (GNP) of less than $10,000 per year. So what? Not only do those markets represent the future of global commerce; "they also present rich opportunities for companies that have the imagination and creativity to envision [consumers within those markets]. But you won't recognize these opportunities through the lens of the developed world. You won't reach these consumers through the market strategies that work in the 14 percent markets. Developing markets have no smooth superhighways, no established consumer markets, no distribution networks, and, in many cases, no electricity. Developing markets are younger, behind in technology (but rapidly catching up), and inexperienced as consumers. These markets are very different. Yet with creative solutions tailored to their distinctive characteristics, ...you can realize the rich opportunities of these 86 percent markets."
Mahajan and Banga have carefully organized their material within eleven chapters which range from a rigorous analysis of "the lands of opportunity" to a "Conclusion" in which they explain why the markets in underdeveloping countries "not to be missed." More specifically, they discuss what they describe as a "complex tapestry" of convergent civilizations in which there really do seem to be almost unlimited opportunities to increase both the standard of living and quality of life for hundreds of millions of consumers. The challenge for those companies which attempt to market various goods and services in those markets is to understand their unique characteristics. To me, it seems at east as important to understand what they are not as it is to understand what they are...or can (and will) become.
Here are two brief excerpts and then a checklist which, I hope, indicate the scope and depth of Mahajan and Banga's analysis.
"There is no Chinese market. There is a market in Shanghai, or in a neighborhood in Shanghai. There is no Indian market. There is a market in Mumbai or Chennai, or in their local neighborhoods. Developing countries are a collection of fragmented local markets in a country that is gathered loosely under a single flag." (Page 77)
"Think English is the language to know for business? Maybe not for long. Consider that Mandarin Chinese has the largest number of speakers in the world -- a billion, including second-language speakers. This is followed by English, with about half as many speakers, and then Spanish, Hindi, Arabic, Bengali, and Russian. If you want to work with 86 percent of the world, you need to speak the languages of the 86 percent." (page 83)
Which strategies will be most effective when "taking the market to the people"? Mahajan and Banga suggest seven:
1. Position for the paanwalla (i.e. small shop)
2. Create multiple levels of distribution (e.g. Hindustan Lever's "Project Shakti" based a direct-to-home model involving self-help groups, each comprised of 10-15 underprivileged women)
3. Use distribution bubbles (i.e. carnivals, market days, and vans which come and go) to find customers where they are
4. Take the bank out of the branch (e.g. Citibank's use of vans and a network of 9,000 direct-selling agents, called "Citi Friends," who visit homes)
5. Develop on-the-ground insights (i.e. understand and adapt to local aND even neighborhood regulations and conditions)
6. Create distribution systems from scratch (e.g. a new distribution system, based on grassroots networks, which built a supply chain for a camel's milk dairy in Mauritania)
7. Use existing networks creatively (e.g. the "dabbawala system" in Mumbai, India, probably the world's most efficient lunch delivery system which collects 175,000 home-cooked meals from workers' homes and delivers them to their offices)
Thoughtfully, Mahajan and Banga provide a section at the end of each of the first ten chapters, "The 86 Percent Solution," which summarizes key points and facilitates subsequent review of them. Before concluding their brilliant book, Mahajan and Banga share these thoughts when explaining why numbers are on the side of the developing world: Population Equals Profits. "The transformation is just beginning. There will be hiccups along the way and further surprises over the next two decades as the next `Chinas' and `Indias' emerge. The only certainty is the the 86 percent markets are here to stay. These markets are young and growing. Even though they won't become developed tomorrow,,, they are the future. And the companies that can develop the right solutions to meet their needs will find a rich source of growth."
Who will derive the greatest benefit from Mahajan and Banga's book? In my opinion, they are decision makers in two different categories of companies: Those which now market or are about to market in underdeveloping countries, and, other companies which now do business with -- or plan to do business with -- those in the first category. I also think this book will be of substantial interest and value to public officials who are now actively involved with helping to support global commerce.
Congratulations to Mahajan and Banga on a brilliant achievement!
The markets are there, but the rules are vastly different..........2005-12-16
Business is obviously always on the lookout for growth opportunities. In the book The 86% Solution - How To Succeed In the Biggest Market Opportunity of the 21st Century by Vijay Mahajan and Kamini Banga, the argument is made (and quite effectively) that the largest new markets are in the developing countries... 86% of the world. However, the rules are significantly different in those markets...
Contents: The Lands of Opportunity; Don't Build a Car When You Need a Bullock Cart; Aim for the Ricochet Economy; Connect Brands to the Market; Think Young; Grow Big by Thinking Small; Bring Your Own Infrastructure; Look for the Leapfrog; Take the Market to the People; Develop with the Market; An Opportunity Not to Be Missed; Index
Many companies that have tried to move into these developing countries did so by following the same rules that worked in the richest 14% of the world. They more often than not failed miserably. The economies are different, the purchasing power is different, and the market plays by different rules based on culture. The authors do an excellent job in showing how a different approach to these markets are necessary in order to succeed. For instance, in "Grow Big by Thinking Small", they explain that developing country consumers are using to buying what they need when they need it, and only the amount they immediately need. They often don't have either the space to store bulk quantities nor the extra income to stockpile. Trying to sell laundry detergent for 100 loads will fail. Selling enough soap for one load for a few pennies will work. The margins are thin, but the volume is huge. Your company needs to figure out how to make it all work. In "Take the Market to the People", you'll learn that the concept of going to the nearest Wal-Mart is completely unknown. Your "store" may be a stall at a weekly market bazaar or a person cycling your wares from village to village. You better understand that and package/price accordingly. And what do you do when you're marketing electrical items in a country where power is normally unavailable for hours each day? That's your new reality...
For any business or entrepreneur looking to tap into the vastly underserved global markets, this book is required reading. Even if you're just moderately interested in business and markets, the information here is fascinating. What we consider normal, really isn't...
Book Description
Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
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International Marketing: Strategy Planning, Market Entry & Implementation
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International Marketing Strategy
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Entry Strategies for International Markets
ASIN: 0749438088 |
Book Description
* Restructured and fully updated new edition
Book Description
This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.
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- Outstanding single source to help establish export policy.
- An essential tool to have when doing international business.
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Export Savvy: From Basics to Strategy
Zak Karamally
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Import/Export: How to Get Started in International Trade
ASIN: 0789005778 |
Customer Reviews:
Outstanding single source to help establish export policy........1998-12-24
Exporting is potentially a complex subject. Export Savvy, keeps it simple, easy to understand and as an extra feature, this book is an excellent reference. For the executive, this is an outstanding single source "fast read"; a key aid to help establish export policies and strategy. For export, import, compliance and international business development managers, Export Strategy is a great refresher and reference. For the college professor involved in international management/marketing classes this could be an excellent text with obvious inherent opportunities to assign "let's look into this further" student research projects. This is a well done body of information presented in an inviting journalistic style.
An essential tool to have when doing international business........1998-11-30
If your company is in international trade, international business, or exports, this book will give you and your staff the tools and common language for developing strategy and running your operation. I would recommend giving each person on your team a copy of this book.
Book Description
For the professional manager or student of management, a comprehensive handbook of 16 Kaizen management practices that can be put to work. KAIZEN uses more than 100 examples in action and contains 15 corporate case studies.
Customer Reviews:
Kaizen Myth.......2006-08-04
For 25 years I have been teaching high level engineers and directors at Honda, Mitsubishi Fuso, Mazda and a host of auto part manufacturers.
Kaizen is a mythical term in modern day business practices. Japan's ability to produce high quality products across the board stems foremost from the from the cultural value of obedience to authority. From a young age people are taught to follow an authority figure. Combine this allegiance with a deftness to be meticulous - also instilled through the education system - and you have a workforce which can attain high product quality. Kaizen only works because of the docile obedience of the workforce, not because the theory is a magic bullet.
Excellent Book on Kaizen Concept.......2006-05-24
This is an excellent book on how production is organised in Japan. It explains the Kaizen concept of continuous improvement and its implementation, highlighting the essential differences between the production and operations management philosophies of the West with those of Japan. The foundation of the Kaizen method consists of five fundamental elements namely teamwork, personal discipline, improved morale, quality circles and suggestions for improvement.
This is a very enlightening book for those who want to understand the basic concepts of continuous improvement (as opposed to innovation or business process reengineering) in the production process and how this has been successfully applied in Japan. Some very successful companies like Toyota owe their success largely to the employment of this concept.
This is essential reading for those who wish to introduce Kaizen in their organisation. The book is written in a simple and easy to follow and understand style. However, the book is becoming a bit dated having been written two decades ago, and in any case, the spotlight nowadays has shifted to China, but nevertheless, this is excellent reading about a concept that is still delivering good value to those companies that are correctly employing it.
Excellent overview of Kaizen and TQC (Total Quality Control).......2006-03-21
This book is a must-read for process improvement and Quality Assurance professionals. Senior corporate management would also benefit from selections, especially the first chapter and the chapter on problem solving. The book outlines the key fundamentals, principles, requirements, and expectations related to Kaizen (continuous improvement), with a focus on the highest-level cross-functional goals of Quality, Cost, and Schedule (in that order) that ultimately drive profitability. Appendices, including summaries of 5S, old and new seven statistical tools, Deming Prize criteria, and Cannon company case study are as informative as the body of the book. On the down side, there is some significant repitition. Although the book is nearly 20 years old, it is timeless and as relevant as ever.
Kaizen- the strategies for future success.......2003-10-30
Kaizen, a Japanese word means improvement. How can Japanese enterprise success is the main topic in this book. Actually, Japan has been under economic recession for nearly 10 years. But the Japanese enterprise can still survive, and some enterprises are under the list of Fortune 500. There must be some secret behind.
This first version of this book is written in 1986, Japan at that moment still maintain a high growth, and Japanese enterprise takes a major role in the global business environment. The author found that the major reasons are due to their modification rather than innovation. And these management concepts were learned by foreign companies and used as a framework to develop their management structure. From this book, you will learn lots of the Japanese culture and Japanese management style.
Moreover, you also understand the history of management development. Most of the management concepts used in foreign countries are based on Japanese firm. Like the TQM, process oriented management, and strategies in R&D. So, after reading the book, you will learn the difference between western working culture and Japanese one.
Before writing this book, the author has done lots of primary research, and he try to summary all the findings and success factor of major Japanese enterprise, like Toyota, NTT. And all these companies now become the Global 100 companies. After reading this book, you will learn more about the success story of these enterprises, and you will also know that their history and culture as well.
But, there is some limitation, because the book has been written nearly twenty years before, the business environment is totally changed, the competition and the consumer behaviour have been changed, therefore some of the strategies are not applicable. Also, the failures of some Japanese enterprises during the economic recession also prove that some strategies mentioned here are not worked.
Kaizen is a good book for you to understand more about the Asia culture especially the Japanese firm culture. If you want to do business with Japanese partner, this book is a must to read.
Historical.......2003-03-03
Most American businesses no longer worry so much about the Japanese miracle. International focus has moved from Japan to China and back to Europe. Many Japanese companies are now looking to the US for recapitalization and management assistance.
So why is a book on Japanese management techniques still so relevant?
First of all, continuous improvement and lean manufacturing have become universal management tools, not strictly limited to one country. This book presents as good an introduction to the subject as any. With today's focus on execution, this topic are becoming even more current. (Dare I say topical?)
Additionally, understanding continuous improvement is still important in the context of broader corporate change. What are the strength and limitations of incremental changes versus more radical corporate moves? Read the book and learn more.
This book certainly won't turn a mediocre manager into a great leader, but Kaizen is a useful addition to the toolbox of any manager.
Book Description
There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task.
Doing Business in Emerging Markets: Entry and Negotiation Strategies
is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
Key Features:
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Advances in information technology that have an impact on international business
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Methods for deciding which entry strategy is best for new markets
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Tips for managing relationships with foreign customers, governments, and suppliers
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A guide to selecting foreign distributors and freight forwarders
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Assessment of the impact of the Asian financial crisis, organizations such as the WTO and G-7, and the September 11 tragedy
IVEY Publishing as recently posted casemates to go along with chapters of this text. These cases have been taken from the current case collection of the Richard Ivey School of Business available through Ivey Publishing http://www.ivey.ca/cases/ . The CaseMate in on the Ivey Publishing website in the CaseMate area- click on 'enter site' then click on 'CaseMate'
Book Description
How to Globalize to Survive in the New Economy
At a time in which globalization impacts corporate strategy as never before, corporate leaders are challenged to consider all the implications of a new global economy. Characterized by a myriad of competing forces, this new global economy is highlighted by unprecedented advances in technology of all kinds.
With such unrelenting change blurring the view, corporate leaders need the benefit of the best thinking in order to focus on the right global strategies.
World View offers just such thinking, featuring examples of strategies and best practices used by successful companies worldwide in moving toward global markets. In his introduction to this collection of Harvard Business Review articles, editor Jeffrey Garten pinpoints five emerging themes:
* Operating in a global market requires CEOs to rethink every aspect of their strategies.
* The best strategies require that organizations gather massive amounts of information and process it effectively.
* Companies that succeed on a global scale are constant innovators, learning and implementing simultaneously.
* Great global companies create cultures conducive to extensive internal and external collaboration and networking.
* Radical change brings unprecedented opportunity to capture markets and enhance shareholder value.
Seeing globalization through the eyes of leading thinkers and executives who have mastered its challenges,
World View presents forward-thinking insights for corporate leaders determined to succeed in the always-new and uncertain global economy. A Harvard Business Review Book.
Customer Reviews:
Useful, but interesting for what it leaves out........2006-02-09
The thematic collections of articles from the Harvard Business Review are clearly popular enough to justify more. This one is on globalisation and its implications. As ever, the articles selected are well organised, with a useful short introduction.
As with several of the collections, the really interesting thing is what is not covered. To an observer, three of the things that are really uncertain in the global economy, with large potential implications for global strategy, are financial instability, the growth of consumer dissent and activism and the pressure to build environmental sustainability. The first two topics do not appear at all and the third is represented only by an interview with the CEO of a company that has since changed its name, apparently as a direct of result of customer backlash to its chosen path to sustainability.
The impression is of a book that represents a somewhat complacent corporate conventional wisdom, in which change will occur in ways that we understand and can, within limits, control and more radical possibilities are comfortably not in contemplation. The failure of the Kyoto conference has amply demonstrated this lack of vision. As AtKisson and Hawken have pointed out, the obvious response to the problem of global warming is a large - and, in even the medium term, potentially enormously profitable for someone - thrust to bring on the hydrogen economy. Yet, as far as one can determine from the reports, this solution was not even seriously raised, let alone debated.
A true 'world view' is likely to see strategies that are much more radical and much less comfortable for conservative business, than this collection seems to suggest.
Lessons of Globalization!.......2001-05-24
I am impressed on Garten's and his contributor writers telling MNCs past lessons trying to penetrate into Asia's markets in India and China. I find it interesting especially local companies tried to sort strategies since there are no longer consider as monopoly to counter-attack before they enter the market! This will give local producers to be much more competitive than before. Eventually, they repaired their reputation and efficient production and service than before!MNCs need to worry much especially they don't understand the Asian culture and taste! It may be a suicide mission if MNCs don't study the culture and the background of the country! Although the population in India and China approxed 2.2 billion doesn't mean that it is a 100% peneteration! These may find on Part 1: Emerging Markets and Part 2: Europe and Asia This book is highly recommended to Asian Small-Medium Entrepreneurship and asian big corporate companies as it is important to know how much competitive market as the world trade tariff walls declined! It is undoubtfully an excellent book!
Unique and Abundant Insights.......2001-02-11
Many organizations are now struggling to formulate global strategies for the New Economy. Garten has assembled sixteen different essays in which various experts identify a number of different strategies to consider and then suggest how such strategies could be implemented. The material is organized within four Parts:
Emerging Markets [eg Prahalad and Lieberthal on "The End of Corporate Imperialism"]
Europe and Asia [eg Williamson on "Asia's New Competitive Game"]
Corporate Strategies [eg Porter on "Clusters and the New Economics of Competition]
Leadership [three interviews: Victor Fung, Robert B. Shapiro, and John Browne]
Garten then provides Executive Summaries and About the Contributors, both sections giving the reader a frame-of-reference within which to evaluate the specific essays and their respective authors. Garten is eminently well-qualified. You are urged to check out another of his books, The Mind of the C.E.O., in which he shares what he learned from interviews with 40 CEOs of major global corporations.
In the Introduction, Garten identifies several "common themes" revealed throughout the sixteen essays: operating in a global market requires CEOs to rethink everything about their strategies -- even what strategy means in an environment which is changing so fast and is so brutally competitive; the best strategies require organizations that are set up for gathering massive amounts of information and processing it effectively; companies that succeed on a global scale are constant innovators; great global companies create a culture conducive to extensive internal and external collaboration; and finally, virtually all of the authors agree that change is brining unprecedented opportunity to capture markets and enhance shareholder value.
Who will derive the greatest benefit from this superb anthology of separate but inter-related essays? Obviously, the governing board members and other senior executives of global organizations (which include but are not limited to for-profits) as well as CEOs of companies which include one or more of the global organizations among their own clients. Also, business students at the undergraduate and graduate levels who seek a single-volume source of information and insight concerning global strategies for the New Economy. (Have you checked out the price of textbooks lately?) For those in need of additional sources, Garten provides an abundance of them in the "About the Contributors" section.
Those who share my high regard for this book should also check out Dun & Bradstreet's Guide to Doing Business Around the World (Morrison et al) and also, if relevant, Doing Business in Asia (Dunung) and/or The New Silk Road (Stuttard's observations on doing business in China). Having accurate and sufficient information is obviously very important but without an appropriate strategy, information cannot be effectively leveraged. Hence the importance of the diverse and abundant wisdom which is so readily available in this book.
What we are about to live.......2000-05-03
In this world of changes we must know our next future. This book brings us these informations. Garten handles a torchlight to the future of the world and organizations. It is surprising how he connects the wires and alll we have to do is just follow the line of the words. Undoubtfully is a great book.
Book Description
For anyone about to embark on an international assignment or wrestling with selecting and motivating international executives to achieve their best, Elisabeth Marx draws on the experiences of managers from around the world to show what it takes to create a successful experience working internationally.
Customer Reviews:
Bit of a Jumble.......2007-03-24
There are good elements in the book but, overall, it's a bit unrefinned and probably tries to cover too much in a superficial manner.
For example, the culture triangle is, in principle, a good way to consider the various facets of culture, and to understand where it might impact one's life, but is described using odd parts of grammar: Emotions are matched to thinking. Surely, emotions are to thoughts, or feeling is to thinking.
The analysis of culture is done much better by Craig Storti in "Figuring Foreigners Out", which presents a challenge to your perceptions and provides an opportunity to score yourself, and so assess your match to a particular culture.
The idea that Culture Shock lasts only 5-10 weeks (p7) is far too simplistic. I suspect this reflects a retreat into multi-national/expat community living. True adaption takes much longer - particularily if one is aquiring the native language. If you find yourself in this boat and are struggling to cope, then pick up Culture Shock by Myron Loss. It is an excellent treatment of cultural stress, and leads to a better understanding of the subject: its causes and its cures.
Breaking down invisible barriers to success........2002-03-20
Despite the praise for this book from a senior partner in Arthur Andersen which graces the first page of the text, this is an excellent management text.
As an ex Englishman near New York, one of the surprising things to learn, and thus the point of this book, is that cultural differences can affect us and our work performances.
It is often said that Britain and America are separated by a common language but this does not really convey the full extent of the differences between the two nations. The situation is made more difficult by the fact that American culture has established a hedgemony around the world and particularly so in the UK.
This book is a must read for anyone accepting a post in a foreign country and anyone relocating abroad. Indeed some of the lessons of this book can be usefully applied to different jobs not just different countries.
I like the structure of the book and in particular the focus on the book as a tool to be used and not just read. The use of case studies is very helpful although I personally do not appreciate the manner in which they are written. I would have liked some of them at least to be expressed in a more formal manner with actual references to be used where possible but this is a minor gripe.
Breaking through Culture Shock is written in a very user friendly manner and in a size that is easily followed.
Elisabeth Marx really has hit the nail on the head with this text which has a broad scope great applicability across the continents. My one concern would be with Chapter 5 where she looks at some country specific cases but which excludes Japan. Given that country's importance to business in the world one would think that it warranted inclusion.
That aside, I would highly recommend this book to anyone thinking about embarking on a move abroad and those who have already made a move, whether it be temporary or permanent.
Just a thought, but it would be interesting to see an American author tackle this subject in the same way.
Insightful!.......2001-05-01
Indonesians aren't punctual, but the Germans believe timeliness is a sign of respect. The French are well educated, but elitist. And, spouses and children don't always find living abroad to be a "grand experience." Those are just some of the things you'll learn from Dr. Elizabeth Marx, who explores why many managers have a horrible time abroad. To help improve your managerial experience overseas, she provides a 100-plus item checklist of what to do before you leave for a foreign country, including information on whether to sell your house or have your children inoculated. Her book tells the ambitious manager Everything You Always Wanted To Know About the International Experience but Were Afraid to Ask. For instance - and this isn't surprising considering her background in psychology - she tells corporations to provide psychological testing for employees before sending them to international posts. We [...] say read this before you plan your bon voyage party.
Good "handbook" for preparation of overseas assignments.......1999-04-27
A good blend of work experiences by people from all over the world with emphasis on identifying the "best practices" of preparing, working and returning from an overseas work assignment. Especially effective was the analysis of the psychological aspects of life in other countries/cultures, which included comprehensive views from both the worker and their families perspectives. Overall, the book was a fairly effective in helping me to prepare for my recent overseas long-term work assignment.
Books:
- China, Inc.: How the Rise of the Next Superpower Challenges America and the World
- China Shakes the World: A Titan's Rise and Troubled Future -- and the Challenge for America
- Coming of Age in Samoa: A Psychological Study of Primitive Youth for Western Civilisation (Perennial Classics)
- Covered Calls and Naked Puts: Create Your Own Stock Options Money Tree
- Cultures and Organizations: Software of the Mind
- Currency Derivatives: Pricing Theory, Exotic Options, and Hedging Applications (Wiley Series in Financial Engineering)
- Currency Derivatives: Pricing Theory, Exotic Options, and Hedging Applications (Wiley Series in Financial Engineering)
- Deal Terms - The Finer Points of Venture Capital Deal Structures, Valuations, Term Sheets, Stock Options and Getting VC Deals Done (Inside the Minds)
- Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
- E-Commerce: Business, Technology, Society (3rd Edition)
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