Tsukiji: The Fish Market at the Center of the World (California Studies in Food and Culture, 11)

Book Description

Located only blocks from Tokyo's glittering Ginza, Tsukiji--the world's largest marketplace for seafood--is a prominent landmark, well known but little understood by most Tokyoites: a supplier for countless fishmongers and sushi chefs, and a popular and fascinating destination for foreign tourists. Early every morning, the worlds of hi-tech and pre-tech trade noisily converge as tens of thousands of tons of seafood from every ocean of the world quickly change hands in Tsukiji's auctions and in the marketplace's hundreds of tiny stalls. In this absorbing firsthand study, Theodore C. Bestor--who has spent a dozen years doing fieldwork at fish markets and fishing ports in Japan, North America, Korea, and Europe--explains the complex social institutions that organize Tsukiji's auctions and the supply lines leading to and from them and illuminates trends of Japan's economic growth, changes in distribution and consumption, and the increasing globalization of the seafood trade. As he brings to life the sights and sounds of the marketplace, he reveals Tsukiji's rich internal culture, its place in Japanese cuisine, and the mercantile traditions that have shaped the marketplace since the early seventeenth century.

Customer Reviews:

Perfect Guide to a Tokyo Vacation.......2006-11-29

A fishing boat leaves from Barnegat Light, New Jersey
headed out for a week or more of long-line fishing for
swordfish, but two days later, it's back at the dock
meeting a refrigerated truck. What happened? Was their
trip cut short by mechanical failure? Bad ice?
No, they caught a giant bluefin tuna as a `bycatch'
and a buyer in Tokyo, notified by radio, sent a truck t
o pick it up and get it on the next plane to Japan.
At the heart of all this remarkable transport is
the soon-to-be closed Tsukiji, a giant market next
to the posh Ginza and tacky Shinbashi neighborhoods
that currently handles ten per cent of the world's
trade in fresh fish.

As a piece of social history, this book would be
fascinating and for the anthropologist concerned
with community and institution, it's a milestone.
But that's not why I am recommonding this book so
highly. I urge you to buy it because it's the key
to a particular kind of travel.

If you are going to Tokyo, there is a guidebook
and a list of recommended sights. You can even go
on a tour and have someone decide what you should
see. Or you can take the time to get familiar with
Tsukiji before you leave. You can spend your mornings
(it opens before dawn and is closed just after noon)
wandering the inner and outer market. You can have
the freshest, cheapest sushi you've ever tasted and
shop for sushi knives and other cutlery. You can
speak not a single word of Japanese and have the
time of your life.

Better yet, if you do this, it will change the way
you travel forever. You will no longer be content
to see what you've imagined seeing and what all your
friends have seen. In fact, the whole idea of `seeing'
a city will change. You'll want to taste it, hear it,
smell it and wake up with it too.

This splendid book is nicely written, Bestor has a good
touch with words, a quality not common among
anthropologists. There is also a visitors' guide to
the outer market. So whether your traveliing is ocean-spanning
or armchair-sprawling, Tsukiji is a delight.

--Lynn Hoffman, author of THE NEW SHORT COURSE IN WINE and the forthcoming novel bang-BANG from Kunati Books. ISBN 9781601640005

This book is not just about fish.......2006-11-22

"If a maritime species can be consumed by human beings, in Japan, it almost certainly has been," writes Harvard anthropologist and sushi aficionado Theodore Bestor.
And the place to get it is Tsukiji at the mouth of the Sumida River in Tokyo, the world's biggest fish market, where millions of pounds of fish a day and billions of dollars worth of seafood a year are received, sold (usually more than once) and shipped. That's about five times bigger than New York's (lately extinct) Fulton Fish Market.
Although Tsukiji controls only a tenth of Japan's seafood business, the Japanese are so devoted to seafood and have so much money that fisheries around the world operate on Tsukiji's beat.
New fisheries have been created just for Tsukiji, like the air-flown fresh Atlantic bluefin tuna business. Tuna is king at Tsukiji, to the point that conservationists fear the extinction of the Atlantic bluefin.
Bestor's "Tsukiji" is comprehensive, neatly fitting the market into both historical and present-day contexts, but his main interest is in what he calls intermediate wholesalers.
There are about 1,600 of them, narrowly specialized. They are proud of their alleged origin as supporters of the first ruling Shogun in Edo (now Tokyo), of their knowledge of fish (but, of course, the younger generation doesn't know what the old-timers think they should), of their hometowns, their high schools, their religious sodalities, family ties, festivals and staying power.
Staying power especially. Some dealers claim to be of the 17th generation. Tsukiji was the famous fish market of Nihonbashi until the Great Kanto earthquake destroyed it in 1923. Rebuilt in a new location, Tsukiji seems to have carried its history along with it successfully.
It is facing an uncertain future again, as usual, says Bestor. The challenges come from the market structure, which is shifting from auctions to direct, negotiated deals. And from the municipal government, which wants to move the cramped, decaying market.
It's within walking distance of Ginza, and many dealers worry that moving away will kill the market. It will almost certainly kill the "outer" market of little stalls and restaurants that congregates around the inner market. (Bestor provides a guide for tourists.)
All markets have, to anthropologists, a certain sameness, but Tsukiji has some uniquely Japanese features. Sakidori is the oddest, compared with American methods.
The auctions begin around 5 a.m., too late for supermarket chains that have to wrestle their purchases through Tokyo's traffic and also need extra time to clean, cut, wrap and price packages. Smaller local shops don't need so much lead time.
Sakidori allows the big guys to carry off whatever they want before the auction, which gives them an advantage in obtaining the best quality items. But the price is set by the smaller guys who stay later.
Another obvious difference between Tsukiji and American markets is the place of religious rites at Tsukiji. Japanese fishmongers may not be any more religious than American businessmen, but they are more likely to organize business matters in religious contexts, from parading at festivals to going as business groups to famous shrines.
Bestor has attempted to write a book for both academic anthropologists and for general readers, and cheerfully invites the general reader to skip some chapters.
It's worth the effort of reading it all. This book is not just about fish.

Detailed book on a fascinating subject.......2006-06-30

I've never seen the Tsukiji fish market in operation, but I'm quite sure that it's fascinating, and one of the best reasons I have for thinking that is this big and detailed book. Theodore Bestor is a professor of anthropology at Harvard, but unlike a stereotypical anthropologist, he doesn't study fossils or primitive tribes. He studies contemporary Japanese economic institutions.

The book is a serious work of academic scholarship but, happily, it's only a little less readable for that. Professor Bestor descends into opaque academic jargon only once and then pretty briefly. (It rather feels as though he does it once just to prove that he can.) Other that that brief bit, there's only a smattering of academic jargon in the book and most of it is perfectly understandable. Professor Bestor is occasionally a bit repetitive, and there are a few inelegant chapter introductions and summaries ("In this chapter I have..."), but there's very little here that hinders an interested lay-person's enjoyment. Besides, who but an academic would spend 15 years visiting and learning about a fish market? Anyone who has an interest in Japanese culture should be glad that Professor Bestor did because there's a lot to learn from reading the book.

Professor Bestor explains the market's history, its seventeenth-century origin in nearby Nihonbashi, its move to Tsukiji in 1923, its move into the current buildings in 1935, its closure during the second world war, its resurgence in the 1950s, and its likely future move to a new location across the Sumida river. In equally careful detail, he tells us about the market's mechanisms and its participants: the auctions and the seven auction-houses, the hundreds of wholesalers and how they do business, how the market changes in anticipation and reaction to consumers' changing preferences, and so on.

There's no question that there are a lot of interesting facts here. I'd never have guessed that sushi as we know it was invented in the middle of the nineteenth century. But, perhaps not surprisingly, Professor Bestor is at his best when he's interpreting and analyzing as an anthropologist. Economic transactions don't happen in a vacuum.

We get a wonderfully clear picture of the numerous overlapping formal and informal relationships among the market's participants and between them and the various parts of local and national government that license and regulate the market. We also get to see wholesalers changing their businesses, not just in response to short-term market changes, but also in response to larger-scale economic trends. While they were once exclusively family businesses, many are now becoming increasingly like ordinary corporations.

Japanese social structures are famously opaque to outsiders and Professor Bestor has done a fabulous job learning about and explaining a fascinating place. And his descriptions are good enough that you can almost smell the fish. There's also a useful guide to to visiting the market at the end of the book.

Hope you're good at skimming..........2005-01-10

A great subject, tackled by a writer who has a nice sense of language -- but please, somebody take a red pen to this book! This isn't a dissertation anymore (I assume it once was -- it certainly reads like one). Every point is belabored. Most of what needs to be cut are repetitive descriptions of the anthropological grounding for his approach to the fish market... but then, there are passages like the one I will take the liberty of quoting below, which truly strain the limits of credulity. Here, from pages 77 and 78 of the hardback version, is an actual description of how to play rock-paper-scissors:

"From time to time, bidders break a tie by a quick round of the child's game of jan-ken (rock-paper-scissors). Two or more people -- on the count of jan, ken, po! -- simulatenously thrust out a hand: a fist to represent a rock, an open palm for paper, or two fingers extended for scissors. Each of the three objects can be defeated by one of the others and can in turn defeat the third: rock smashes scissors (and rock wins); paper covers rock; scissors cut paper. It is a simple mechanism for deciding among ties as long as the group is not too large; this and related hand games are commonplace legacies of Edo's popular culture.

There's the book in a nutshell: the author makes an interesting observation, then beats you over the head with it.

An essential reference for for food lovers going to Tokyo.......2004-10-22

I am not an anthropologist or a foodie who is steeped in the industry. But I did go to Tokyo for 4 days with some friends to find excellent sushi. Having seen Tsukiji in a couple of television specials and worked in a much smaller market in the past I thought it would be interesting to see the real thing. Perhaps I should blame Dr. Bestor for the fact that I ended up spending two half-days engrossed in Tsukiji market but once I read the book and got over the initial shock of the place I felt like I had an inside edge and couldn't pull myself away. The book does an excellent job of balancing personal insights and experiences with objective accounts of the market's history and statistics and provides a behind the scenes understanding of supply and distribution activity as well as the multigenerational, family-run stalls. It's one thing to see the tuna auctions; it's another to have an understanding of how the fish got there, who buys them, how they are sold to the supply and distribution chains, the role of the vendors, the history of the building and other details that give it depth. In the end, after four days of tramping around Tokyo to sample great sushi and other foods, we agreed that the best sushi we had was at a tiny restaurant in the outer market. And my visits to Tsukiji - which is sadly be being replaced by a more modern facility that can better meet the needs of a city that has grown since the facility was built - were the most fascinating part of my visit thanks largely to Dr. Bestor's book.

Food Tourism Around The World: Development, Management and Markets (New Canadian Library)

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Food Tourism Around The World: Development, Management and Markets (New Canadian Library)

Manufacturer: Butterworth-Heinemann
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Binding: Paperback

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Culinary Tourism (Material Worlds)
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Wine Tourism Around the World: Development, Management and Markets

ASIN: 0750655038

Book Description

Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.

Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as:

* the food tourism product
* food tourism and consumer behaviour
* cookery schools - educational vacations
* food as an attraction in destination marketing

Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.

* International case studies and examples
* Comprehensive and systematic treatment of a comparatively new field
* Interlinking of theory and practice makes this useful for both students and industry players

Great World War II Projects You Can Build Yourself (Build It Yourself series)

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Fantastic Book for leaning WWII History - while having fun!
Excellent Resource
Interactive learning
Great World War II Projects You Can Build Yourself
Great World War II Projects You Can Build Yourself

Great World War II Projects You Can Build Yourself (Build It Yourself series)
Sheri Bell-Rehwoldt
Manufacturer: Nomad Press
ProductGroup: Book
Binding: Paperback

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Great Civil War Projects You Can Build Yourself (Build It Yourself series)
World War II Days: Discover the Past with Exciting Projects, Games, Activities, and Recipes (American Kids in History Series)
Great Colonial America Projects You Can Build Yourself! (Build It Yourself series)
Great Pioneer Projects You Can Build Yourself (Build It Yourself series)
World War II for Kids: A History with 21 Activities (For Kids series)

ASIN: 0977129411

Book Description

A comprehensive look at World War II, this activity book encourages children to re-create life in the 1940s while learning about compassion, teamwork, and sacrifice. Touching upon nearly every aspect of the war—from the leadership of Winston Churchill and Franklin D. Roosevelt to the invention of new military technologies—a clear understanding of the causes and effects of World War II is provided through the hands-on creation of period-specific implements. Activities include "Making a Papier-Mâché Bank," "Tabletop Victory Garden," "Flip Book," "Spy Message Hidden in a Deck of Cards," "Soldier's Care Package," "Fake Footprint Mold," "Victory Jewelry Pin," and "Ration book."

Customer Reviews:

Fantastic Book for leaning WWII History - while having fun!.......2006-08-14

What a great book to teach children about WWII while having fun at the same time! I highly recommend this book to parents (and teachers!)who want to involve their children in entertaining, stimulating activities that engage the mind as well as the hands. Extremely well written, with easy to perform projects. Excellent job!
K.S. Barone, teacher and parent

Excellent Resource.......2006-08-09

The author has synthesized the history of WWII into an informative and fun easy-to-read activity book. I highly recommend this resource for children and adults.

Interactive learning.......2006-08-07

What a great way to spend an afternoon teaching and learning with your child. We enjoyed the historical lessons and thought provoking perspectives. I would highly recommend it. T. Kearney - parent

Great World War II Projects You Can Build Yourself.......2006-08-05

Loaded with interesting and fun activities. Perfect for budding historian.

Great World War II Projects You Can Build Yourself.......2006-07-27

Every page of this impeccably researched book offers the reader readily accessible facts about WWII along with entertaining activities that will engage readers of any age. From fashion to Navaho code talkers to the bravery of American troops and the support on the home front, to the plight of Euorpean Jews, Bell-Rehwoldt has put together an unparalled resource for teachers, parents, and kids. This book will help any reader grasp the magnitude of this crucial period in world history while having fun at the same time! P. Parker, teacher

Wine Tourism Around the World: Development, Management and Markets

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Lack of integration lets potentially useful book down

Wine Tourism Around the World: Development, Management and Markets
C Michael Hall , Liz Sharples , Brock Cambourne , and Niki Macionis
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

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Explore Wine Tourism: Management, Development & Destinations
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Wine Marketing & Sales: Success Strategies for a Saturated Market

ASIN: 075065466X

Book Description

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides:

* The first comprehensive introduction to wine tourism from a business, social science and policy perspective
* An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA
* Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives

Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities.

C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism.

Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production.

Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party.

Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.

the first comprehensive introduction to wine tourism from a business and social science perspective
an international perspective on wine tourism including examples from around the world
detailed examination of the growth and development of wine tourism from both supply and demand perspectives

Customer Reviews:

Lack of integration lets potentially useful book down.......2001-01-03

The editors make a great case for the development of wine tourism strategies at the winery, industry, regional and country level. In the introduction the authors note the importance of wine tourism for increasing consumer exposure to wine, building brand awareness, increased margins, a source of marketing intelligence and providing a means of educating consumers about wine. The authors also highlight the role of wine related tourism has played in introducing new consumers to `Old' and `New' world wine regions, and also note its role in building (or re-building) regional identity in Eastern Europe and the Mediterranean. This last point is particularly important given the recent findings by Areni, Duhan, and Keicker (1999) who found that an unknown or poorly viewed region could not effectively market itself using traditional point-of-sale or advertising strategies. The authors of the book provide a way out for a new or struggling wine region by arguing that wine tourism may provide a means by which consumers can reduce the risk of purchasing an unknown wine. Importantly, they note that the production of quality wine is still critical in winning over the consumer and that tourism activities will not provide a panacea for regions with unknown or poor reputations.

The book's greatest asset (and weakness) is it diversity. Combining the experiences of researchers from Australia, Canada, England, France, New Zealand, South Africa and the USA, the reader is treated to a global overview of wine tourism and the approaches different regions and countries have taken to developing wine tourism strategies. From case studies of regions / countries such as Texas, Napa Valley, Australia, France, and South Africa, to broader topics such as consumer behavior, network development, policy issues and product development, the book provides the reader with an in-depth introduction to the field of wine tourism.

Frochot's chapter on French wine tourism highlights the critical role of other tourism products such as history, environment, food, and culture and makes the important point that few people visit a wine region primarily or just to taste wine. Regions attract people by providing a range of experiences that add up to a `total service offering' (Gronroos, 1996). This chapter has implications for New World regions that may not be able to offer this level of experience. Dodd's chapter on increasing cellar door sales makes links with broader tourism and marketing literature in order to explain what influences cellar door visitors to purchase wine both during and after their visit. The strength of Dodd's approach is that by combining his own research with the wider literature to interpret his data. In doing so he highlights the importance of repeat visits, loyal customers and word-of-mouth referrals to a winery and region.

The chapter by Hall et al on regional development argues for the development of networks between wineries, tourism organizations, and other tourism attractions such as food producers and local government. It is a pity that they did not explore the mechanisms by which these networks could be formed in more detail. Like Dodd and Frochot, the importance of relationship marketing strategies that highlight the need to form alliances in order to provide customers with a total experience is apparent (although not made by the authors). The authors make a case for government to become more proactive in forming networks and providing research and information to the wineries on the benefits of wine tourism. However, this idea needs a more critical approach. For example early on in the book the same authors note that government has played a relatively minor role in New Zealand (compared to Australia) yet New Zealand has developed a number of successful wine tourism routes. The Milawa gourmet food route in Australia was also developed without significant help from government. In this case the vision and drive of Brown Brothers CEO Ross Brown has seen it become a reality. Finally the chapter on New Zealand wine tourism provides a good analysis of the consumer profiles of New Zealand visitors, although it is a pity that these were not integrated more closely with the chapter by Dodd as well as literature on consumer behavior and marketing.

Any book that contains a diverse range of chapters is always going to suffer from a lack of direction and cohesiveness. Whilst the diversity is a strength, it is also a weakness. The case studies are not fully integrated with the chapters on more general marketing and strategy issues (with the exception of Dodd), nor is the role of the cases made clear. The quality of the case studies also varies from the depth and integration of Dodd and Frochot to the less developed chapters on South Africa and a chapter on Vasse Felix that appears to be little more than an advertisement for the winery (although it had the potential to be so much more). The chapters also need to have a summary that highlights major points and lessons for practitioners. A final integrating chapter would also have been useful. Whilst the final chapter attempts to do so, I believe another chapter bringing together the various experiences around the world and drawing out key lessons would have been a valuable end to this book. The current structure suggests that the book is perhaps intended for an academic audience as opposed to a practitioner one (although I believe that this was not the intention). This book also suggests that the field is emerging as one worthy of study and as such it needs to find some direction. One way of doing this would be to integrate the findings with the general literature on wine marketing, services and relationship marketing, and business strategy. This approach would provide the authors with the means to integrate all their diverse data into a coherent whole that would highlight the importance of relationship marketing strategies in developing a sustainable and successful wine tourism strategy.

Book Description

Chased by thieves through roaring rapids, over a killer waterfall, and into the hands of primitive jungle natives!

This isn't exactly what Dad had in mind when he took his son on a missions trip to the South American rain forest. But he should have known better. After all, we are talking about Wally-If-Anything-Can-Go-Wrong-It-Will McDoogle.

My Life as Crocodile Junk Food keeps readers laughing as Wally stumbles into a whole new set of impossible (and man-eating) predicaments . . . Until he finally understands the need and joy of sharing Jesus Christ with others.

Customer Reviews:

VERRY FUNNY.......2000-10-18

My Life as Crocodile Junk Food (by Bill Myers) is a truly hilarious book. I really like his superhero stories. Wally travels to a South American rain forest and makes some new friends. I especially like the part where he meets George the savage. It's another mishap for Wally-if-it-can-break-crash-or-blow-up-it-will-Mcdoogle. If you haven't read it, I suggest you do.

This book was funny, exciting and I loved the ending........1999-11-08

I like Wally because he gets in trouble alot but always thinks about God. (Like me!) This adventure teaches him about missionaries and how they live. I am 12 years old like Wally.

The Greenmarket Cookbook : Recipes, Tips, and Lore from the World Famous Urban Farmers' Market

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Interesting book, great pictures!
Everything you wanted to know about produce plus
history book *and* cookbook
A gorgeous & practical guide
all the seasons are full of flavor

The Greenmarket Cookbook : Recipes, Tips, and Lore from the World Famous Urban Farmers' Market
Joel Patraker , and Joan Schwartz
Manufacturer: Viking Adult
ProductGroup: Book
Binding: Hardcover

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ASIN: 0670881341
Release Date: 2000-06-01

Amazon.com

For more than 20 years, urban greenmarkets have brought farm-fresh produce and other top-of-the-line edibles to an appreciative public. The Greenmarket Cookbook celebrates this movement by offering a season-by-season exploration of Manhattan's Union Square greenmarket along with 100 recipes. Through words and pictures, readers are introduced to veteran market vendors like Alvina Frey, "the bean lady"; discover what produce is available when; and become acquainted, via comprehensive charts, with a wide range of fruits and vegetables. Those who regularly shop greenmarkets will welcome this thorough introduction to the life of a typical example, and everyone will enjoy the book's useful tips. The recipes are the work of Manhattan chefs and greenmarket-goers like Michael Romano of the Union Square Cafe and of market suppliers like "Tomato Tim" Stark. Stark's particularly delicious Sweet Pepper Sauce for Pasta is just one of a number of standout dishes that include Roasted Corncakes Stuffed with Chives, Fricassee of Fish and Shellfish with Wild Mushrooms and Braised Greens, and Roasted Pork Loin with a Walnut-Savory Crust. Recipes for sweets include the likes of Maple Butter-Baked Bosc Pear Slices and Strawberry-Rhubarb Compote--great seasonal delights. With a glossary of the foods featured and 150 photos, many in color, the book provides a compelling slice of urban culinary life. --Arthur Boehm

Book Description

Every city dweller has eaten Red Delicious, but how many know a Northern Spy or Black Twig--"the Guinness stout of apples"? Millions are being drawn to the green oases of 2,700 farmers' markets in cities such as New York, San Francisco, Seattle, and many more. And they're hungry for new, easy ways to prepare the wholesome ingredients and rustic specialties they find there. In The Greenmarket Cookbook, Joel Patraker--known locally as the voice of the greenmarket--draws on his nearly twenty years with Manhattan's famed Union Square market to concoct a vivid stew of unique recipes, tips, and anecdotes from farmers, shoppers, chefs, and celebrities.

Lush color photographs and lively text evoke the country charm of produce brought fresh to the city. The 100 recipes are divided by each season and its produce, with lists of other items available, and charts--to help you pick apples by history, appearance, and taste or peppers by their degree of heat. In an age when people are clamoring for the freshest ingredients, The Greenmarket Cookbook goes straight to the source.

Customer Reviews:

Interesting book, great pictures!.......2005-09-02

This is a really interesting cookbook. Unfortunately our local farmer's market isn't quite as extensive as this one so I have had had a hard time finding all of the ingrediants. In fact I've sometimes found myself having to look up what certain ingrediants actually ARE. That being said, all of the recipes I've actually made out of this cookbook were wonderful, and the pictures are absolutely fantastic.

Everything you wanted to know about produce plus.......2003-06-04

A very complete and informative book on when,and what to buy during each of the four seasons, along with some great recipes.
Also some wonderful photography and stories of some of the vendors at the market. I cannot say enough good things about this book. I found it very hard to put down once I started reading it.Forget the Supermarkets and learn about buying FRESH from the growers themselves.Very educational and would highly recommend this book to anyone who cooks, be it on the amateur or professional level.

history book *and* cookbook.......2002-02-18

This is a fun introduction to a little piece of New York's history, the famous Urban Farmers' Market, as well as a handy guide to cooking with produce that is in season. If you use fresh fruits and vegetables in your cooking, you are undoubtedly aware that, while some foods may be available 365 days a year, they are usually most flavorful when they are grown and ripened naturally. Charts help make sense of the many varieties of produce available, and recipes are organized around the calendar, so you may find 'Red & Green Fresh Vegetables with Pasta' for summer, and 'Bread and Cabbage Soup' for winter. Each of four seasonal chapters lists the produce, flowers, dairy and meat available during that season. In general these are basic recipes that can be made by the beginner cook.

My only complaint is that, with all the gorgeous photographs of the people and the market, there are no pictures of the finished dishes, a feature that I appreciate in a cookbook. Otherwise this is a great, and fun, cookbook with good recipes.

A gorgeous & practical guide.......2000-06-24

An inviting, beautifully designed book about the Union Square Greenmarket, New York City's oldest and biggest farmers' market.

The author gives you the inside scoop on what goes on behind the scenes at a farmers' market. I loved the anecdotes about the farmers, chefs and the assorted characters that populate the place (some of which I know as a shopper).

The book is separated by season, and contains detailed charts on the different varieties of produce available, such as tomatoes (varieties include banana legs, green zebra, and purple calabash), peppers, apples, herbs, etc., as well as when and where to find them, and how to prepare them.

There are lots of unusual recipes by local chefs who frequent the market, assorted food writers, etc., which are quite creative.

The author's wife did the photography, which is stunning. You really get a sense of some of the characters of the market and the lushness and bounty of the products available. The book is very nicely designed - it could be a keepsake, coffee-table type book, or a well-thumbed addition to a collection of cookbooks.

As someone who regularly relies on this market, I think the book is a great practical guide to it, as well as providing background on its history and stories on the individual farmers.

all the seasons are full of flavor.......2000-06-20

At first glance this book is beautifully laid out with sections divided by the seasonal produce that you can obtain at the greenmarket and recipes to go along. Incredibly handy for someone who has been lured by a cookbook's recipes only to find that the ingredients are out of season. Not only do you get the recipes, but also a wonderful history lesson on the greenmarket and mini interviews with the "market people." Straight forward, uncomplicated, with the accent on fresh delicious produce right from the farm. But if you are unable to make it to the market many of the ingredients are also available in your local grocery store. A great addition to any cooks library.

Average customer rating:

gorgeous coffee-table book with stunning photography
Food markets around the world

Food Markets of the World
Nelly Sheffer , and Mimi Sheraton
Manufacturer: Harry N Abrams
ProductGroup: Book
Binding: Hardcover

Photo Essays | Photography | Arts & Photography | Subjects | Books

General | Business & Investing | Subjects | Books

Retailing | Industries & Professions | Business & Investing | Subjects | Books

General | Baking | Cooking, Food & Wine | Subjects | Books

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ASIN: 0810911841

Amazon.com

Food Markets of the World is a deliciously literate, enticingly informative tour of 60 markets ranging from the famous Pike Place Market in Seattle, Washington, to Rosari, a village market in eastern Java. The book stimulates all your senses, just like the great markets Mimi Sheraton presents. She takes you beyond the sight of heaped produce and fresh fish to describe the smells and sounds and share historical and cultural reflections. Nelli Sheffer's photographs show the life of each place, such as a Delhi spice vendor asleep among overflowing sacks of fiery red chilies and heaps of burnished orange turmeric. Recipes and information about specific foods are woven neatly into the text.

Customer Reviews:

gorgeous coffee-table book with stunning photography.......2001-06-24

This book is filled with page after page of absolutely gorgeous fascinating photography of folks from all over the world selling all sorts of foods I've never seen before -- an Asian woman selling rambutan (they're red & spikey), a butcher in Palermo standing behind an assortment of animal parts, a spice vendor in Cairo, his fingers covered with turmeric (that one's a two-full-page spread). This book lets you take a worldwide (every corner of the world) vacation, strolling down the alleys of markets, almost able to smell the spices in Beijing and the freshly baked bread in Paris. The photographs are supplemented by very readable text -- historical information on regional foods, "recipes" that will inspire you to experiment rather than provide you with a step by step, measure by measure formula. Beautiful gift for a food lover or a world traveler (or world traveler wannabe).

Food markets around the world.......1999-06-28

This book is wonderful. I have had a fascination with food markets for quite a while and finally there is a book to document their colors and vibrance which reflect that of the societies they serve. The book is divided into six sections: Asia, Europe, Latin America, the Middle East and North Africa, Sub-Saharan Africa, and the U.S.A. Information is given on the types of food common to each area of the world, including recipes (which are written in paragraph rather than cookbook style). I have not tried any of the recipes yet but they look delicious. Most impressive is the photography, which is fortunate for this is largely a picture book. It would make a great coffee table book, as well as a nice gift. I would recommend "Food Markets of the World" highly if you are interested in food (and who isn't!), cooking, and international cultures. If you are a fan of National Geographic Magazine this is right up your alley. The price seems very reasonable to me considering it is a hardcover book with page after page of beautiful color photographs. Get it!

Disarray in World Food Markets: A Quantitative Assessment (Trade and Development)

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Disarray in World Food Markets: A Quantitative Assessment (Trade and Development)
Rod Tyers , and Kym Anderson
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover

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Book Description

Why have agricultural policies become more inward-looking as the world becomes increasingly interdependent economically? Disarray in World Food Markets addresses the nature and causes of this crisis in international trade policy. Its analysis of the effects of these food policies is complemented by a quantitative review of the long term trends in world food markets. The study also extensively examines the reasons why governments choose to implement distortionary policies. These issues have been widely discussed, particularly because of the interest generated by the so-called Uruguay Round of multilateral trade negotiations, held under the auspices of the GATT. Disarray in World Food Markets analyzes some of the elements of the reforms emerging from these trade negotiations and discusses what the likely benefits may be. The model on which the analysis is based has a number of features unique for its time. It incorporates thirty countries and country groups, seven food commodity groups, the dynamic properties of international food markets, the pure protection component of food and agricultural policy, as well as the insulating component of policy.

The 2000 Import and Export Market for Household Refrigerators and Food Freezers in N. America & Caribbean (World Trade Report)

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The 2000 Import and Export Market for Household Refrigerators and Food Freezers in N. America & Caribbean (World Trade Report)
The Household Refrigerators and Food Fre , The Household Refrigerators , and Food Freezers Research Group
Manufacturer: Icon Group International, Inc.
ProductGroup: Book
Binding: Ring-bound

General | Business & Investing | Subjects | Books
ASIN: 0741872544

Book Description

On the demand side, exporters and strategic planners approaching the market in N. America & Caribbean face a number of questions. Which countries are supplying household refrigerators and food freezers to N. America & Caribbean? What is the dollar value of these imports? How much do the imports of household refrigerators and food freezers vary from one country to another in N. America & Caribbean? Do exporters serving the market in N. America & Caribbean have similar market shares across the importing countries? On the supply side, N. America & Caribbean also sells to the international market of household refrigerators and food freezers. Which countries in N. America & Caribbean supply the most exports of household refrigerators and food freezers? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for household refrigerators and food freezers in N. America & Caribbean. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. Icon Group has developed a proprietary methodology, based on macroeconomic and trade models, to estimate the market for household refrigerators and food freezers for those countries serving N. America & Caribbean via exports, or supplying from N. America & Caribbean via imports. We do so for the current year based on a variety of key historical indicators and econometric models.

The 2007 Report on Agricultural and Food Biotechnology: World Market Segmentation by City
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The 2007 Report on Agricultural and Food Biotechnology: World Market Segmentation by City
Philip M. Parker
Manufacturer: ICON Group International, Inc.
ProductGroup: Book
Binding: Paperback

Econometrics | Economics | Business & Investing | Subjects | Books
Biotechnology | Bioengineering | Engineering | Professional & Technical | Subjects | Books
ASIN: 0497702401
Release Date: 2006-11-13

Product Description

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a borderless world, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "agricultural and food biotechnology" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.

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