Amazon.com
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman
Amazon.com Audiobook Review
When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler
Book Description
How to build a product or service into a world–class brand.
In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's, and tomorrow's 埣luttered marketplace is to build your product or service into a brand. 22 Immutable Laws of Branding is the definitive work on brands and branding. In the tradition of 22 Immutable Laws of Marketing, this book is illustrated with anecdotes from some of the best brands in the world and explains how any product or service can be built into a brand.
Customer Reviews:
Great book.......2007-10-10
Excellent book. Although the 22 laws may not be immutable they definitely are impossible to overlook. This book is packed with practical examples of where major corporations failed and succeeded, by breaking or following each of the 22 laws. Definitely must read if you're interested in creating a strong brand.
What a Book!.......2007-09-22
I never read a book more packed with incredible insights that this one. My company, Astonish Results (www.astonishresults.com) provides consulting to mortgage companies. I will recommend this book to every company we consult.
must have for business owners.......2007-09-11
As a small business owner and someone who was new to the business side of running a business I have found this book an absolute necessity in my daily business life.
Something to think about.......2007-08-11
I read this book with pleasure. It contains a lot of common sense and showed how people are influenced in their choice of branding features by what others have done and not what makes sense. I hope to use much of the information in my firm for our software branding.
Steven Calkins
Cross Media Solutions
Würzburg, Germany
Excellent work.......2007-05-26
I must say I have become somewhat of a Ries groupie. Al & Laura Ries along with Jack Trout have created some of the most thought filled pieces within the Branding, Marketing and communications world today. This one lives up the all the hype. The 22 Immutable Laws of Branding is a masterpiece to say the least. I began seeking out new books on the topic and thought why not hear from the gurus of the field. I had read The 22 Immutable Laws of Marketing first and it lead me to this great piece. I am a marketing student not just in the classroom but for life. It is what I do, therefore learning more is what I must do.
Once you began your journey for more knowlege on Branding and relating fields you will side with this book. Branding lives with the perpection that is placed int he mind of the consumer. In all my many marketing classes have I not discussed the many issues that come up in this book. To be a great marketer or branding strategiest you must seek out information from all levels of the field and then rethink those thoughts in regards to your position and situation. This book places you in the right mindset to do that and much more. So begin the process...
Average customer rating:
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management
Johny K. Johansson
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover
 Exports & Imports
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| International
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Global
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Business & Finance
| New & Used Textbooks
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
ASIN: 0073658634 |
Book Description
GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes this book distinct. This text offers a three-pronged approach to Global Marketing. That approach is Foreign Entry, Local Marketing, and Global Management and this represents the structure for the text. Johansson addresses how you market an existing product in new global markets and also discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers. Most International Marketing books have a separate chapter for each of the environments (legal and regulatory, political, Business Customs, etc) and then they launch into a discussion of marketing management for global markets. However, Johansson only has a separate chapter on culture and then he integrates the rest of the environment discussions throughout the text and where appropriate. This too is a distinct feature of the text.
Book Description
An incisive exposŽ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences.
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
Customer Reviews:
Branded: The Buying and Selling of Teenagers.......2006-07-22
The premise of this book seemed very appealing to me. I have always been very opinionated about "Branding" teenagers, and while in high school I refused to wear well known brand-name clothes.
However, once I got into actually reading the book, I was very dissapointed. Quart seemed, at least to me, to merely skim the surface of the problem, filling the pages with statistics and endless lists of numbers but not really pulling much meaning out of any of it.
It also seemed to me that she focused most of her attention on the "rich" kids. I feel that a comparison between priviledged and average teenagers, even severely underpriviledged teens, would have made the book much more interesting. It got especially frustration for me when I reached the chapter titled "Logo U" because (my being fresh out of highschool) I felt that she was exaggerating, or else obviously not expanding her interviews for children NOT from wealthy families. I never took an SAT course, never bought an expensive SAT book but still did perfectly well on my SATs, and got into several excellent colleges.
I understand that the point she was trying to make was about teens getting the "Logo U"s in their minds and refusing to be denied access to them, but I feel the endless droning about SATs offered nothing to feed that point and just made me try to compare the information to my own experience, with little, if any, success.
I apologize for my review being so unorganized. I am no professional writer myself.
Okay, but lacking..........2006-05-25
"Branded" definitely supplies a great deal of information, but Quart seems to fail in synthesizing this information for the reader. Granted, it is fairly easy to understand the points she is trying to make, but she fails to coherently state these points in a memorable fashion. The book is filled with endless examples and statistics, but it is lacking in overal argumentation. She seems to allow the facts and the stats to speak for themselves, without using them to prove specific points. The book is an endless supply of premises, with very few conclusions.
However, I did learn much from this book, and the chapter on teenage plastic surgery was quite shocking and disturbing to me.
Overall, I do recommend this book, if you are able to draw your own conclusions from the facts provided.
Brand This!.......2005-07-07
Branded: The Buying and Selling of Teenagers by Alissa Quart is a quick and fascinating read on the current and constructed intersections between young people, the media and popular culture, corporate agencies, and consumer culture.
What struck me most about Quart's analysis is how RELEVANT it is. Unlike many books published today, the research, reference, and anecdotal material in Branded (published in 2003) is very recent and does not rely too much, or at all really, on the 1990s.
Two shortcomings of the book were the chapter on Self-Branding (I felt Quart could have done more with body piercing, for example) and the last few pages (her final analysis could have been stronger). Despite these weak spots, Quart clearly did her research.
Branded is an interesting and even fun read suitable for parents, teenagers, and educators alike. As a teacher myself, I will definitely refer to it in the future.
Good concept, but not totally engaging.......2005-01-18
Alissa Quart tackles an admirable and potentially fascinating subject in Branded, yet I was left feeling a bit disappointed after finishing the book. I personally found her writing style a bit stilted, and it seems like there is a lot of information and many observations, yet not so much in-depth analysis. The book itself is not extremely long, so there is definitely room for more expansion. There are countless examples of teen branding in movies, fashion, magazines, advertisements, etc., and the author touches on all of these and more, but somehow the book felt more like a bombardment of information than a nuanced analysis. I had pretty high expectations when I read this book (especially from the many positive editorial reviews available), but it was ultimately not as satisfying an experience as I would have hoped.
Fresh and Disturbing Take on a Rather Tired Argument.......2004-09-23
I found it to be an excellent read, and I'm considering using some excerpts from it to spark writing and discussion in a basic writing class that I teach--a class where I'm always concerned that the readings I use are immediate, accessable and read well.
Although the book's subject is the way that companies market to teenagers, in a sense this is only a subset of the author's larger concern with capitalism and consumer culture. She obviously has a left wing take on this subject, although I disagree with earlier reviewers that her presentation is manipulative or unfair. The issue isn't whether or not companies fill a demand (obviously, they do), but about the lengths to which they go to create that demand. How you feel about this obviously depends on your politics, but Quart's viewpoint seems to me to be reasonable and valid.
My problem is that this argument is just sort of tired. I'm just bored of hearing the same critique of "consumer culture" over and over again. What sets this book apart, though is its focus on marketing to children, and, in particular, the passages where Quart presents the kids' lives through their own words. It's pretty disturbing to hear how closely they identify their own self-worth with the products that they use. I'm not just talking about the idea that they have to conform to a certain image in order to be beautiful--again, this is old news. But about how the almost BECOME the brand that they use. When a teenager named Carrie, a fan of MTV's "Total Request Live" describes her loyalty to that show and to the marketing she does for The Backstreet Boys by saying, "I like the Boys as much as my friends and family"--well, there's something really disturbing about that.
Book Description
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population." -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co.
"Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." -Marian Salzman, Worldwide Director, Brand Futures Group
"Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." -Cor Boonstra, President, Royal Philips Electronics N.V.
"Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide
"Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs." -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V.
"Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer." -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles
"The $100 Billion Allowance is filled with some wonderful insights for all marketers . . . and parents." -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG
Customer Reviews:
Fascinating and well written.......2001-04-09
Here's a book that should be on the desk of every person in marketing or advertising any place on the globe. Ms. Moses has penned a fascinating first-person account, describing the burgeoning teen market. The future for all multinationals will be trying to market into the Third World's teen market. Elissa Moses shows you how.
teenagers need to read this!.......2000-07-03
teenagers need to read this to find out just how stupid they are. we all go through this moronic period in life, when market forces prey on our immature and unsuspecting minds. it usually starts at 15, but for some it finishes at 30. we are preyed upon by a constant bombardment of commercials which subliminally discourage us from investing in our future. MTV warps our brains and we forgo our savings on overvalued and hyped up trinkets that help us conform to nonconformity. we end up with racks of CDs and a cuboard full of designer shoes, but no downpayment for our apartment when we realize that life is serious. there aught to be a law against this!
Book Description
China's new economic surge is a surprise to all, but this ancient land remains a myth to both foreigners and Chinese. Get the inside story from a Chinese journalist/consultant about China's business, society, and politics under globalization and capitalism. This revised volume gives an insider's analysis on what's behind China's surge and its implications to the world. It covers key global issues such as manufacturing and job transfers, Chinese multinationals vs. global giants, and changing production, trade and investment trends, as well as evolving international relations.
"China's Global Reach" explores:
- The ever-increasing influence of foreign multinationals (15 plus case studies);
- National and business competition;
- The ever-expanding power of Chinese multinationals (15 plus case studies);
- Global job and manufacturing transfers;
- The rise of Chinese consumers vs. opportunities;
- China's political-economic reform;
- Changing global production and economic map;
- Comparative studies on China, US, Europe, Japan and India;
- Evolving international relations;
- Convergent movement of global civilizations; and
- And more - including an afterword by Andre Gunder Frank!
"China's Global Reach: Markets, Multinationals, and Globalization" is a straightforward and timely analysis of a changing world in relation to a fast-developing China. It is a book perfect for professionals, investors, policy makers, educators, and students, as well as for anyone who questions how the world will move ahead to the next stages.
Customer Reviews:
revealing and decent.......2006-08-16
Author Gu is a brave fellow. He offers straightfoward info and analysis on what is really inside Chinese business and political world. He is highly critical of the Communist ills that continue to cause hellish problems for China and foreign operations inside. Other than this abusive bureaucratic power, Chinese people are very diligent and creative. But the key is to get rid of the overextended bureaucratic power, as so claims by Gu.
This book is a must read -- it is a rare book that reveals the inner workings of the Chinese bureaucratic system. This new edition is very nice, which is sharply revised and expanded. (Five stars for his new edition)
powerful development lessons .......2006-08-03
Author George Zhibin Gu is a high-profile Chinese journalist whose powerful newspaper pieces are widely read. This book is a must read. The reason for my recommendation is simple: This book summarises the key lessons from a fast-changing China under globalization and capitalism.
These lessons are powerful. First, an open society is a must in order to gain true development. Second, having foreign involvement is a key driving force for China's quick development in this era. Third, a truly meaningful development must depend on individual private initiatives other than government bureaucracy.
This book gives rather straightforward analysis on what is behind China's new development. It gives tremendous information on foreign multinationals and investors doing biz inside. Furthermore, it gives huge info on how this foreign involvement affects China's society, government and economy. In particular, it is extremely open about the ills of the Chinese bureaucracy. To overcome bureaucratic barriers, it emphasizes the need for greater private initiative as well as openness, among other things.
Also, the book talks about the ever-increasing influences of China's surge on global development. It gives very insightful analysis on a changing global production, investment, and trade map, as well as manufacturing and job transfers, among other issues.
The book also offers much practical advice on doing biz in China. Numerous case studies are presented, including both successes and failures.
must read.......2006-07-29
This book is for all readers. Not to mention other things, it contains several dozen case studies on global multinationals doing business in China, like Wal-Mart, P&G, Intel, HSBC, Bank of America, Ford, Siemens, BP, Unilever, Sony, GE, GM, Morgan Stanley, and Microsoft. (Amazingly, this revised and updated volume gives most current info on China -- even events happened in May 2006 are contained here.)
It also gives huge info on emerging Chinese multinationals. All the leading Chinese companies such as Haier, Huawei, TCL, Lenovo, China Telecom, Baosteel, China Oil, Sinopec, CNOOC, and Ping An are studied here. Furthermore, comparisons are made between the Chinese companies and their international counterparts. These discussions are straightforward, covering both strengths and weaknesses.
Its scope is rather wide: the author aims to identify key factors behind global development: causes, effects, and consequences. He offers vast info and analysis on a changing global production, investment and trade map, which involves all nations, rich or poor. Interesting comparative studies involve US, Canada, Europe, India, Japan and China. Above all, he pinpoints opportunities and challenges under globalization.
Also it is highly critical of the abusive Chinese bureaucratic power. Gu claims that China's fundamental weakness is with this overextended, self-appointed bureaucratic power. Vast info and facts are presented to support his statement.
He is a high-profile newspaper commentator/consultant that adds much color to his discussions. The book's key strengths come from the fact that the author has vast first-hand experiences, so that he gives countless insider's stories. Its style and presentation is very reader friendly and straightforward, but its analysis is overpowering.
Book Description
Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to offer a practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and continued opposition to unlimited globalization.
The authors have revised the complete text, updating key concepts and examples with reference to numerous 2000-2002 academic and trade sources. Chapter 2, The Global Economy, features new statistics on world trade and growth rates, a discussion of the steel tariffs challenged by the EU and WTO, and the financial impact of 9/11. Other highlights include Chapter 3, Cultural and Social Forces, offering insightful business advice about Hindu and Moslem cultures; Chapter 4, Political and Legal Forces, examining how countries such as China use product standards to avoid poor-quality imports and how companies are dealing with executive kidnappings, one of the fastest-growing criminal practices in the world; and Chapter 10, Pricing for Global Markets, covering the management of transfer pricing in response to government audits.
- New! Revised annually, an updated casebook appears with every new copy of the Sixth Edition—and allows students to gain a better understanding of how products are developed and marketed through company-, product-, and industry-specific cases.
- New! As the result of changing industry practice, "international and global" references now appear as "global" and reinforce the text's more unified, worldwide character.
- New! Chapter 16, Organizing for Global Marketing, has been updated to reflect the changing role of global marketing organizations—enhancing discussions of concepts such as global mandates.
- New! Chapter 17, Planning and Controlling Global Marketing, now includes coverage of the latest corporate business strategies.
- Current sources from traditional U.S. publications—such as The Wall Street Journal, Marketing News, and Business Week—are complemented by references to international publications, including Business Europe, Far Eastern Economic Review, Nikkei Weekly, and The Asian Business Journal.
Customer Reviews:
Used in MBA program for International Marketing.......2006-04-06
We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.
Global Marketing Strategies Jeannet & hennessey.......2000-04-16
I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
Book Description
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field.
The authors address the way international marketing actually functions, as well as theoretical explorations of how it should function. Some of the papers break through the bounds of traditional disciplines and methodologies to borrow whatever tools and concepts are needed for a particular inquiry. Others are less concerned with testing existing theory than with generating new insights. Still others provide results that are significant for managers. Many of the contributors are drawn to problems broad in scope and offer insights that are of considerable value for advancing the state of the art.
Part I offers a review of the state of the art in international marketing and examines market orientation and withdrawal. Parts II through IV cover foreign market entry modes, strategy, and cross cultural issues. Parts V and VI discuss global electronic commerce as well as diffusion models, country equity, and global scorecards.
A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone interested in marketing research or international business.
Book Description
Companies worldwide are discovering the enormous potential of the Latin markets. Succeeding in the new Latin markets is challenging because of the dramatic changes affecting every aspect of life throughout the region. Winning Strategies for the New Latin Markets systematically reviews those changes—and offers guidelines for effective strategies that meet the changing market needs.
The authors—each a long-time expert in Latin and global business—challenge popular views of the Latin markets. Powerful transformations ranging from privatizations and economic reform to rapid adoption of the Internet are allowing major companies to create powerful business networks from New York to São Paulo—but success in the region also requires an understanding of consumer variations across countries.
The book unlocks the opportunities that emerge from a golden triangle of the Brazilian, Mexican, and U.S. Latin markets, which represent two thirds of the region's market power. A detailed account of integrators and specialists in consumer, retail, telecommunications, energy, health, and financial markets reveals how firms are crafting strategies through the value chain from manufacturing to finance and marketing.
* Over 100 interviews and several case studies Insights of corporate leaders from the United States, Europe, and Latin America
* Reaching the new Latin consumers Changing demographics, changing economics, changing consumption patterns
* A projected $1 trillion U.S. Latin market by 2010: 34 million Latin consumers Connecting with the United States' fastest growing market segment
* Leveraging the Internet throughout the Latin value chain How technology is transforming planning, control, marketing, distribution, and customer service throughout the Latin world
* A golden triangle of U.S. Latin, Mexican, and Brazilian markets: pivotal for success—but very different Choosing the right platform is the key for success throughout the hemisphere
* Understanding the unique Latin healthcare marketplace An inside look at the challenge of healthcare marketing in Latin America
* Future growth scenarios Challenges and opportunities for the next decade
Download Description
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offe
Customer Reviews:
Winning Strategies is a Winner.......2003-02-27
The book is a must read for anyone serious about strategy in Latin America, or anyone
interested in the Hispanic segment of the U.S. market. The authors have a deep understanding of Latin culture and business and are able to explain clearly and objectively the risks involved in Latin America, while at the same time presenting an unbiased picture of the unlimited opportunities in the region. They also provide the reader a road map for avoiding common mistakes when doing business in the region and present some innovative tools to develop sound strategies in the market. The book?s content definitely lives up to its title. Winning Strategies for the New Latin Markets is a clear, thorough, and convincing state-of-the-art volume that will prove indispensable to executives, business students, and others interested in the Latin American and U.S. Hispanic markets.
Eugenio Sevilla-Sacasa
A Must Read Before Investing In Latin America.......2002-11-25
This timely book is a must for anyone contemplating investing or trading in Latin America. It offers the most complete insight of the region's business/economic climate. Moreover, it serves as an excellent guide to avoid the many stumbling blocks often encountered by many U.S. businessmen in formulating a business case or strategy. The chapter on 'Reaching the New Latin Consumers' is most instructive. Here the authors' thorough analysis on identifying and reaching the consumer is vital to any business case. Too often U.S. companies fail to fully understand the Latin consumer in terms of demand and purchasing power. The Mexican and Brazilian case studies presented are outstanding. Again this gem of a book is indispensable to anyone interested or planning to go after the 600 million population south of the border.
corporate executive.......2002-11-21
For anyone interested in business in Latin America, this book is an instant classic--a seminal strategy book, in the mold of Porter, Ohmae, Hamel, and Prahalad. It's original and innovative conceptual framework, comprehensive statistical data, and rich and insightful cases will prove invaluable to executives, consultants, professors and students. Although the Latin American region is currently experiencing a "rough patch", scores of firms continue to implement winning strategies and reap huge benefits. Robles, Simon, and Haar illustrate these strategies with tremendous insight and depth of analysis.As Latin America recovers economically and growth takes off, as it eventually will, this book will serve as an indispensable road map for companies doing business (or considering business) in the region.
Keyes to Understanding Latin American Business Strategies.......2002-11-09
Many neophytes think of Latin America as a large, undifferentiated arena in which to sell. Robles, Simon, and Haar show otherwise. Based on more than 100 interviews with key decision makers, they talk about how to reach tens of millions of customers and clients across Latin American. They delve into the impact of technology on the value chain in Latin America and show likely growth scenarios. But, their major contribution is showing how strategic thinkers approach Latin America and the differing strategic approaches they use to win in one of the world's most important and fastest growning makets. Not just a good read, but informative to anyone wanting to do business in Latin America. Highly recommended.
A Must Buy.......2002-10-09
Winning Strategies for the New Latin Markets is a "must buy". It is an extremely well-written, thorough and up-to-date presentation and assessment of the new dynamics at play in Latin American markets--including the U.S. Hispanic market--and, through case examples, shows how companies can boost both profits and market share in this challenging environment.
Book Description
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.
Customer Reviews:
Decent overview of international marketing research.......2004-01-10
I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.
Book Description
This book is intended to provide a guide to the universe of data content produced by the global capital markets on a daily basis. Commonly referred to as market data, the universe of content is very wide and the type of information correspondingly diverse. Jargon and acronyms are very common. As a result, users of marker data typically face difficulty in applying the content in analysis and business applications. This guide provides an independent framework for understanding this diversity and streamlining the process of referring to content and how it relates to todays business environment.
The book achieves this goal by providing a consistent frame of reference for users of market data. As such, it is built around the concept of a data model a single, coherent view of the capital markets independent of any one source, such as an exchange. In particular it delineates clearly between the actual data content and how it is delivered (i.e., realtime data streams versus reference data). It shows how the data relates across the universe of securities (i.e., stocks, bonds, derivatives etc.). In this way it provides a logical framework for understanding how new content can be added over time as the business develops.
Special features:
1. Uniqueness this is the first comprehensive catalog and taxonomy to be made available for a business audience
2. Industry Acceptance the framework described in this book is implemented as a relational data model in the industry today and used by blue chip multinational firms
3. Comprehensiveness there are no arbitrary distinctions made based on asset class or data type (the legacy approach). The model presented in this book is fully cross asset and makes no distinction between data types (i.e., realtime versus historical/reference data) or sources
4. Independence the framework is an independent, objective overview of how the data content integrates to provide a coherent view of the data produced by the global capital markets on a daily and intra-day basis. It provides a logical framework for referring to the content and entities that are so intrinsic to this industry
*First and only single, comprehensive desk reference to market data produced by the global capital markets on a daily basis
*Provides a comprehensive catalog of the market data and a common structure for navigating the complex content and interrelationships
*Provides a common taxonomy and naming conventions that handles the highly varied, geographically and language dependent nature of the content
Customer Reviews:
Could have used this quite a while ago ..........2007-06-24
I've spent a good deal of the past 20 years managing technical and/or product teams in the financial services industry. One trend within these groups is increasing diversification and specialization in background. Programmers come in knowing "C++/JAVA and THIS part of THAT library/toolset" while business staff seem to be ever more specialized in deeper niches. I don't know how many times I've wished I could say "Take this book. Read it. It has a logical map in it that you need to understand. Everyone else on the team has read this and we use our combined view of the map to discuss what we are doing."
Well, here's the book. If you're involved in managing or leading staff dealing with the nitty-gritty of in-the-trenches securities processing and the corresponding technical operations, this can be a cornerstone for training and communications. The book is not perfect and it doesn't cover everything. But it's the most coherently stated framework for discussions of capital markets data systems or product development for that I've seen in one place.
DISCLAIMER: I've met and worked with Marc professionally, though not in a commercial context. I'm definitely not going to get any compensation of any type for this review ;)
Very poor book - Don't waste your time........2007-05-22
I purchased this book in hopes of gaining a deeper understanding of market data, given that I work in publishing market data for the exchange. Market data is no easy bear to tame and I commend the author for trying to do so. Regrettably, his style of writing, explaining, and examples were poorly executed.
From the consumer stand point, I have to give Marc Alvarez an "F" for a very poor job in writing this book. Based on how he wrote this book, the words he used, and the examples he gave, which were not real world; I would have to conclude he knows very little about market data and used what others have told him throughout the years.
I was very disappointed in the money wasted on this book, which is also very thin in size. Please don't waste your time or money with this purchase. I plan to use it as fire wood this coming winter.
For a good, through, and exhaustive resource in understanding market data and to gain a deeper insight into the financial world, I recommend: Barron's Finance & Investment Handbook 7th Edition by John Downers & Jordan Elliot Goodman. There are complicated explanations in the book; however it is over 1220 pages of market information that will undoubtedly help you in your learning process.
Yours truly,
Jason
Provides only a conceptual framework, but that's useful.......2007-04-22
Market Data Explained is a rather slim volume that takes a high-level look at the kinds of capital markets data that is typically available, and finds a place for that data in a conceptual framework of the author's devising. Alvarez categorizes the data, shows how it relates both textually and with diagrams, and describes the typical attributes of each kind of record.
There is a great variety of market data out there from various sources described chaotically, if at all, in proprietary ways. Every new practitioner slowly develops their own mental model of how the data fits together. This book can help speed that process.
However, the book is not quite what its title or blurb leads one to believe. It is short on detailed explanation and hands-on practicality. That's not to say there isn't a lot of value in this work: the approach is clear and possibly unique.
What this book does not do is actually show the reader any market data. There are no examples of market data values or transactions whatsoever -- the whole exercise is a bit abstract in that sense. If you are truly new to market data, you won't have much idea what the author is talking about.
The presentation is rather repetitive, which is either a bug or a feature depending on whether one reads the book straight through or just wants to dive into a particular section.
only an introduction.......2007-04-12
Alvarez offers an introduction to the many types of market data commonly available to professionals in the investment field. The book is also suitable for lay readers, who might be private investors, wanting to understand more about what information is out there.
The book has different ways to classify data. Like by its sources. Where there are some 6 or so main sources, like the stock and bond agencies, government agencies and websites. If you are from a programming bent, you will readily recognise the many Entity Relation Diagrams sprinkled throughout the text. These help clarify the data types.
The book ends with a chapter that is a Logical Data Dictionary. Useful for a quick look at the data types and subtypes talked about earlier in the book.
Keep in mind that the book is fairly lightweight. Financial industry professionals might well have graduated beyond its contents.
Books:
- The Asian Energy Factor: Myths and Dilemmas of Energy, Security and the Pacific Future
- The Chinese Century: The Rising Chinese Economy and Its Impact on the Global Economy, the Balance of Power, and Your Job
- The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World
- The Enlargement of the European Union and NATO: Ordering from the Menu in Central Europe
- The Enlargement of the European Union and NATO: Ordering from the Menu in Central Europe
- The Foundation: A Great American Secret; How Private Wealth is Changing the World
- The Khrushchev Era 1953-1964 (Seminar Studies in History Series)
- The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
- The Measure of a Man: A Spiritual Autobiography (Oprah's Book Club)
- The Next Great Globalization: How Disadvantaged Nations Can Harness Their Financial Systems to Get Rich
Books Index
Books Home
Recommended Books
- History: Fiction or Science
- The Essential Garden Book
- My Stroke of Luck
- Interpretation: Techniques And Exercises
- Poker for Dummies
- The Princess Diaries, Volume VII: Party Princess
- Runner in the Sun
- ESOP Workbook: The Ultimate Instrument in Succession Planning
- Het Internationaal Accountantscongres, Amsterdam, 1926 =:
- Sorry I Worried You
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Emotional Branding: The New Paradigm for Connecting Brands to People
Differentiate or Die: Survival in Our Era of Killer Competition
