Book Description
"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."
-- Fortune, February 2006
For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler, and Honda combined). In a rare look into Toyota's ability to consistently achieve breakthroughs that outperform the competition, The Elegant Solution explains what Toyota associates have known all along: it's not about the cars. Rather, Toyota's astounding success is just the visible result of a hidden creative process that begins with a seven-digit number.
One million. That's how many new ideas the Toyota organization implements every year. These ideas come from every level of the organization -- from the factory floors to the corporate suites. And organizations all over the world want to learn how it's done. Now senior University of Toyota advisor Matthew May shows how any company can achieve an environment of everyday innovation and discover the kinds of elegant solutions that hold the power to change the game forever. World-class benchmarks like Lexus, Prius, Scion -- even Toyota's vaunted production system -- are simply shining examples of elegant solutions.
A tactical playbook for team-based innovation, The Elegant Solution delivers powerful lessons in breakthrough thinking in a provocative yet practical guide to the three core principles and ten key practices that shape successful business innovation. Innovation isn't just about technology -- it's about value, opportunity, and impact. When a company embeds a real discipline around tapping ingenuity in the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the universal power and applicability of these concepts. A unique "clamshell strategy" prepares managers to successfully lead and sustain the innovation effort.
At once a thought-starter and a taskmaster, The Elegant Solution is a vital prescription for anyone wanting to truly master business innovation.
Customer Reviews:
The Elegant Solution.......2007-10-08
This is an excellent (and yes, elegant) overview of the Toyota quality "mindset." The book is a "must read" for for anyone interested in business strategy development. The book offers a readable summary of the principles of the Toyota Way with an emphasis on the development of the Lexus and Prius lines including practical examples of the elements of the approach advocated. When a company has amassed assets greater than GM, Ford, Chrysler, VW and Honda combined, their approach may be worth deeper study. I highly recommend this practical, important, and very readable book.
Nice stories, little new content.......2007-08-27
I excepted a lot from the elegant solution. It has been recommended by a lot of persons as a must read. Honestly, I was dissapointed. It's still an good book, but didn't find it as "classic" as people had suggested to me.
"The elegant solution" is about tools for creating innovation on your job. These tools are based on Toyota's tools and practices. The book is devided in three parts. The first part sets three general principles. The second part, by far the largest, provides the tools for innovation, the practices. The last part talks about implementing these practices.
The three principles are "the art of ingenuity", "pursuit of perfection" and "rhythm of fit". They were interesting principles, but not really new or shocking. Sometimes I found them even a little too vague.
The practices range from "thinking in pictures" to "master the tension". Each chapter shortly states the practice and explains the key ideas. After that it uses stories to clarify the practice. Lot's of stories are from inside Toyota. Some stories related to Lance Armstrong, a little too many in my opinion and they were somewhat boring. Anyways, in general, the stories were what made the book interesting.
The third part didn't provide very much content.
In summary, I enjoyed the book, for the stories. I didn't find the practices new and the book didn't provided me with any new insight that other lean books did not provide. The book was written a little bit too much in a "popular style" which annoyed me.
Worth reading for the stories. When wanting to know more on lean or toyota I'd recommend other books like "Toyota way" or "Lean product and process development".
Good nuggets, lots of fluff, some really sloppy thinking.......2007-08-22
I came to this book via the Shampoo Problem that's been floating around the internet these past couple of weeks (which he published in his Change This manifesto). The puzzle is this - a high-end health club puts nice shampoo in their showers, but customers keep stealing it. How do you implement a solution that takes no time to implement, doesn't inconvenience customers at all, and doesn't require any money? That's a lot of constrictions, but the author claims it can be done! (you can search for the answer yourself, I don't want to spoil your fun.)
The question itself reminded me of so many bad professors who would ask totally subjective questions and disregard legitimate answers until they found someone who agreed with them. "Who can give me an example of an apple that's tasty? Macintosh? No too sweet. Granny smith? No too bitter. Golden delicious? Why yes Bobby, you get a star."
This is the tone in my head while I read the book - condescending. Maybe he didn't write it that way, but that's how I'm reading it, and honestly, it fits. On page 21 he chides psychologists for loving "to explain our uniquely hardwired capabilities in hugely complex terms. Sixteen types, thirty-four strengths, etc." and then goes on to give his "easier, more elegant" (but no less arbitrary "four basic buckets of natural ability." (Four because the ancient Greeks loved the number four.) Of course, what he fails to mention is that the psychologists he's referring to all write for pop magazines like Cosmopolitan and their articles appear alongside such classics as "10 ways to improve your sex life" and "5 ways to tell if your man is cheating on you." He also never mentions the "four basic buckets of natural ability" again and they have absolutely no bearing on the rest of the book. (The book is filled with useless random made up facts like those.)
He also throws out sentences that have huge presumptions built in to them, but have absolutely no evidence to back them up. Stuff that, in a seminar you wouldn't want to question him on because "there is no right answer" or the facts are obscure enough that he could bluster his way though most arguments that weren't from an expert on the subject. In book form, though, and knowing better myself, I read this stuff and think "well there's a very poor and inaccurate description." Luckily there's an only 50% chance that even the next sentence will depend on you agreeing with that statement, much less the next page.
In a later section he rehashes "the scientific method" (I put it in quotes because he botched his basic characterization of it) and compares it to other four step iterative processes, mostly those developed by the military - Plan-Do-Study-Act (PDSA), Plan-Do-Check-Act (PDCA), Observe-Orient-Decide-Act (OODA), Scan-Analyze-Respond-Assess (SARA), etc. and comes up with his own version, cleverly called IDEA - Investigate, Design, Execute, Adjust. It's not much different than the others, but it's his and he can teach it in seminars as his own. FWIW, "While Toyota officially recognizes only PDCA (not IDEA), they actually use all of these (methodologies) to some degree." (page 73-4)
Well of course they use all of the methodologies to some degree - they all describe the same basic thing, and very few organizations are so button-down that they actually only use a single methodology and follow it to the letter each time.
The very next sentence is "Let's look closer at the process." But that's pretty much the last time PDCA is mentioned in the book, the next section is about process in general and why it's good to "Insist on a common approach."
Another example of sloppy leaps in logic and condescending attitude is the Edsel. (page 93) Ford did their research and designed a car that people would want - except nobody wanted it. Why? "The problem was, all the research was based on a forty-year-old market belief... that buyers fell into one of four income segments: low, low-middle, upper-middle, and upper... Except markets don't think that way. When it comes to cars, consumers were thinking `lifestyle,' not income."
I like how he swaps an old marketing tool for a modern one as if that's the answer to all the world's problems. Lifestyle marketing was originated in the 70's and 80's as a result of - surprise surprise - new market research techniques developed by psychologists who were using statistical analysis more and more in their psychological research. (I wonder if he thinks those psychologists are too complex now.)
He also utterly fails to get into the concept of lifestyle marketing - he tells you why the Edsel failed, and what they should have done, (or his completely arbitrary and baseless versions of them) but what they should have done is literally one word. "lifestyle." Shame on Ford in the 1950's for not using an 80's marketing concept to understand how the market thinks. Why didn't they use the word "lifestyle" instead - then the Edsel would have been a huge success.
Hansei is another example of this sloppy, condescending thinking. "Hansei is the rigorous review conducted after action has been taken. It's a huge and absolutely vital part of learning. And with few exceptions, our Western culture is just plain miserable at it." Of course there's not one mention of the term "post-mortem" which is a western term and performs the exact same function. Sure most businesses don't do it (most businesses don't follow a lot of best practices), but don't pretend that Toyota or "Eastern culture" somehow invented the concept and that nobody in the west does it. If there's an existing best practice that we understand, then why not just tell us about it rather than pretending that it came from the fount of the Toyota godhead?
"Ford hadn't gone to the field to see what was actually happening. They remained in the office and believed the data. Big mistake. The Edsel was dead on arrival, a complete and utter failure."
Of course the next chapter is about how Toyota did the same basic thing, but managed to succeed. Their data told them that the youth of today would be the car buyers of tomorrow (startling, I know). The case study for the Scion reveals absolutely nothing about the techniques they used to study the market - it's the after report.
"Where are these kids going to buy the car? There's no time or money for new stores. That's a problem. That means they go to a Toyota store. Okay, so they'll know it's a Toyota. How do we get around that? Think? We don't. It's not the ugly stepchild. It's legit, but different. It's Scion, offspring of Toyota. Don't ignore the Toyota link, it's got cred...."
Note the use of the magical word "Think" in that paragraph. He totally neglects to address what "Think" means. Think is the Elegant part of the solution (he also likes the word "Intuitive" and uses it liberally), yet he doesn't describe it at all.
"Think" is where all the magic happens. Katie Lucas calls this the "Run really, really fast" step for "how to win a marathon" methodologies. It's the step where all the real difficult, nitty-gritty stuff magically happens. South Park summarizes it "Step 1: Steal underpants. Step 2...... Step 3: Profit."
Ostensibly the whole book is about that one word "Think" but the tools he provides - the IDEA loop, mind mapping, story boarding are nothing new, and the book is utterly lacking a cohesive whole. They're just scattered ideas, praised one second, and then dropped in the next chapter. He even mentions the Toyota "dashboard" which is a tool for getting a quick overview of a problem - except he (again) utterly fails in to a dashboard. "Dashboard" doesn't even appear in the index of the book, and if it did, the only occurrence would be on page 113.
Here's all the text on page 113. "Creative Visual Control - Visual control is an integral part of Toyota's methodology. The Project Management Office of Toyota's North American Parts Operation (NAPO) used creative visual `dashboards' to track performance in their Stretch Goals Initiative (see Chapter 9)."
Chapter 9 is on how to stretch goals, not about dashboards. He clearly states "Visual control is an integral part of Toyota's methodology" yet it's explained nowhere in the book in any depth.
In fairness, Toyota did do something Ford didn't do (or at least something he claims Ford didn't do) - they got to know their market. Really engage them and have a conversation with them. Learn about them, and let those learnings drive their product, and he does get into that in the book.
The main thrust of the book - if I can understand it all because it's couched in so many superlatives and it jumps from topic to topic so fast that it's really difficult to tease core themes out - seems to be something like: Move forward by getting hands-on experience with your product and your customers. Don't dictate strategy based on numbers alone, or build bureaucracies - get down and dirty and get to know the product you're selling and get to know the marketplace. Come up with grand "elegant" visions for the future, but innovate little by little - tiniest bit by tiniest bit. Listen to everyone and implement every good idea, then standardize it so that the whole company benefits. Don't let the numbers do all the talking; learn the context, the story behind the numbers. Which is a pretty good message, and he does give you some tools to do that, but the tools are often vague, and you feel that the real tools are mentioned only in passing.
The subtitle of the book is "Toyota's Formula for Mastering Innovation." If this book was about the "formula" for Coca-Cola, it would say something like "cola syrup and seltzer" and go on about the intuitive and elegant way they matched cola syrup to the bubbling process and created a dynamic new soft drink and how the other soft drink companies of the day - lemonade, sugar-water and apple-juice - failed to really understand the problem, which is why they didn't come up with the cola + seltzer combination first and why they lost so much market share. (If only apple juice had thought "lifestyle" instead of "income segment!")
Overall, it's an okay read and a decent introduction to the subject of business innovation, though for a book that's supposedly written by a guy who's on the ground floor with this stuff, I would expect a *lot* more meat and a lot less fluff. Get it if you think you'll like it, but don't expect as much as the other reviewers seem to be hinting at.
"Keep it lean. Scale it back, make it simple, and let it flow.".......2007-05-22
The subtitle of this book ("Toyota's Formula for Mastering Innovation") is not inaccurate but somewhat misleading. Although, yes, Matthew E. May has much of interest and value to say about the Toyota Production System, his attention is by no means limited to it and to the remarkable organization within which it was developed and within which it continues to flourish. Today, Toyota is one of the ten most profitable companies in the world and worth more than General Motors, Ford, DaimlerChrysler, and Honda...combined. Obviously there are reasons for such extraordinary success but it would be incorrect to assume that other organizations can achieve the same success once they know what Toyota's "formula for mastering innovation" is.
What about this book's title? According to May, "Elegance isn't about being hoity-toity. It's not about lofty concepts and grand designs. It's not about beauty or grace, or anything to do with aesthetics - ugly is okay. Elegance is about something much more profound. It's about finding the `aha' solution to a problem with the greatest parsimony of effort and expense. Creativity plays a part. Simplicity plays a part. Intelligence plays a part. Add in subtlety, economy, and quality, and you get elegance...Elegant solutions relieve creative tension by solving the problem in finito as it's been defined, in a way that avoids creating other problems that then need to be solved. Elegant solutions render only new possibilities to chase and exploit. Finally, elegant solutions aren't obvious, except, of course, in retrospect."
Elegant solutions include library, paper money, pencil, wallet, wristwatch, icebox, mortgage, Social Security, credit card, cell phone, and auto leasing. These and other elegant solutions, as May correctly points out, "universally change the world's attitudes, beliefs, behaviors, and habits." Efforts to formulate elegant solutions are guided and informed by three principles: ingenuity in craft, pursuit of perfection, and fit with society. "They're the raison d'etre at Toyota, and nonnegotiable."
Earlier, I suggested that this book takes a close look at the mindset and the process by which Toyota continues to formulate elegant solutions. In fact, the Toyota organization implements a million ideas a year. May also includes within his narrative dozens of non-Toyota cases that indicate that none of the individual concepts are new, or even unique to Toyota. All organizations that formulate elegant solutions have people at all levels and in all areas of operation who possess both an ability and a determination to collectively and completely master all of the concepts as "a way of life, not a program centered on select teams led by specialists with artificial agendas."
But what about much smaller organizations, especially those with severely limited resources? Decision-makers in those organizations will be delighted (and perhaps surprised) to find that May provides a wealth of material that they can immediately put to use, once they understand the "deeper principles" that he discusses in Part I and the "ten key practices supported by tools and techniques" that he discusses in Part II. Then in Part III, May explains "how to put the practices and tools together well to achieve a [desired] result." He helps his reader to track the course of an exemplary team through a day of searching for the elegant solution.
For me, some of the most interesting and valuable material is provided in Chapter 12, "Make Kaizen Mandatory," as May poses again (as he does in other chapters) a combination of Problem, Cause, and Solution:
Problem: Innovation is hit or miss.
Cause: Creativity is misdirected and mismanaged.
Solution: Embed the kaizen ethic.
After a brief review of the factors that came together to help embed the kaizen ethic in Japanese business ethic during the decade or so following World War Two, he goes on to explain that at companies such as Toyota, the key issue is that they view kaizen in terms of standards that are created by the individuals performing the work, and, that standards are dynamic, and not everything gets standardized. These companies establish a best practice, document the standard, and train accordingly. Then in the next chapter, May shares his thoughts about "the power of lean" thinking and execution that reduce (if not eliminate) inconsistency, overload, and (most important) waste. Here is another combination:
Problem: Too many, too much - of everything.
Cause: Assumption that more is better.
Solution: Start thinking lean.
Once again, when it comes to innovation and designing solutions, the emphasis remains the same: "whatever you do, keep it lean. Scale it back, make it simple, and let it flow."
And that is what elegance really is all about.
Easy Reading.......2007-03-25
A must read for learning how to implement and sustain continuous improvement enabking lean to become part of the compny's culture
Book Description
How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies. In The Knowledge-Creating Company, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally. The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the other hand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge. To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firms as Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designers couldn't perfect the dough kneading mechanism, a software programmer apprenticed herself with the master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, the best management style is neither top-down nor bottom-up, but rather what they call "middle-up-down," in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline. As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the "knowledge society," one that is drastically different from the "industrial society," and one in which acquiring and applying knowledge will become key competitive factors. Nonaka and Takeuchi go a step further, arguing that creating knowledge will become the key to sustaining a competitive advantage in the future. Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With The Knowledge-Creating Company, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to make successful new products, services, and systems.
Download Description
Manufacturers around the world have learned much from Japanese manufacturing techniques. However, any company that wants to compete on knowledge must also learn from Japanese techniques of knowledge-creation. Managers at Japan's most successful companies recognize that creating knowledge is not simply a matter of processing objective information. Rather, it depends on tapping the tacit and often highly subjective insights, intuitions, and ideals of employees.
Customer Reviews:
Not even worth one star.......2005-11-21
I was very disappointed by this book. Not only was it painful to read, because it dragged on and was full of academic nonsense, the authors views were also unconvincing and based on old research.
This book is outdated and not relevant to the way Japan is today. The authors use a lot of research and examples from the 80s and even the 70s. They make the claim that Japanese firms experienced a lot of success in the late 70s and 80s because of their superior ability to "create knowledge." They seem to be in complete denial that Japan's economic bubble had anything to do with this "success" that they are talking about. Also, the book was written over 10 years ago, before the financial crisis and before people realized that a lot of this so-called success was just cooked in the books by accountants.
They do give some reasonable examples of knowledge creating firms that are successful, but that's all they are, just a few examples and not an accurate representation of the whole picture of Japanese Management. Also, most of the examples are of Japanese manufacturing firms. What about the service sector? Suspiciously they did not use examples of companies from Japan's service sector, which are extremely inefficient and not the text book perfect examples of successful "knowledge creating" firms.
The theories and models in this book are a bunch of overly abstract vague pretentious academic nonsense. The real life examples are so nebulously related to the theories and models that most successful (or unsuccessful) companies can be used as examples.
If you want to read a bunch of nonsense based on old research with the names of Harvard professors and some philosophy thrown in to make the nonsense seem legit and intelligent, then by all means, read this book. But if you are like me and want to learn about Japanese management, don't waste your time or money on this book.
BEWARE! Digital version is only a 10 page summary!.......2004-03-16
Don't get caught like I did.
From information-processing machine to knowledge-creating co.......2002-08-28
This book is the classic in the organizational learning approach. But it¡¯s more than that. This book is not about lean production or Japanese kaizen system, but about how to enhance a firm¡¯s adaptability to turbulent environment through knowledge creation. with suggesting new concept of knowledge-creation as the tangible base of organizational capabilities or innovation, this book serves as the bridge between organizational learning school and resource-capabilities view.
As the being to survive in environment, the firm processes signals or information from environment. Knowledge is the framework to process info to interpret the state of environment. Up to 1980s, the company was viewed as information-processing machine. Indeed, firm is the flow of information. That kind of view has been justified against the business reality. Actually, it¡¯s the very picture of bureaucratic organization which culminated in GM¡¯s M-form model. Here, CEO like Jack Welch is the hero. Such an organization is effective when the environment is stable and predictable. But since 1970s, things have changed. Uncertainties have been amplified with the hypercompetition on global scale. Now the framework to interpret the signal from environment, itself should incessantly and systemically be adapted to turbulent reality. Knowledge and innovation have come the words of the day. Not surprisingly, there has been growing dissatisfaction with traditional organizational structure. Kao¡¯s CEO, Maruta put it in this way: ¡®The intelligence of a firm does not come from the president nor top management. That must come from the gathering of all knowledge of all members.¡¯ This book is about to how to build organization as the effective innovation site. To do so, all the available knowledge in and out of company should be able to be mobilized and freely flow throughout the firm. For instance, front line employees are constantly in direct touch with the outside world. They can obtain access to the up-to-date info on the market, technology, or competitors. But their knowledge is, in most cases, not able to be expressed in explicit way. Generally, it¡¯s the tacit knowledge. But to survive more and more intensified competition, the firm should be apt to mobilizing their tacit knowledge. To achieve such a goal, task force or bottom-up organizational model emerged. In those model, the creative knowledge worker, in Peter Drucker¡¯s term, is the hero. But in those models, knowledge tends to be confined to narrow front line, and comes and goes with creative employees. And worse, the firm can¡¯t react as an efficient unit to threats from environment. As a result, innovation is the haphazard event. So there should be some integrating mechanism like hierarchy. To be efficient unit, knowledge should flow all over the company. Here, authors rediscover the significance of middle managers. They play the role of midwife and amplifier of knowledge from front line employees and between various divisions in the firm. They coordinate the flow of knowledge and maintain the firm as a coherent knowledge-creating unit. In short, the firm should be organized as the melting pot of member¡¯s knowledge. Authors take examples from Japanese firms to illustrate what¡¯s like such a site.
A look at knowledge creation.......2001-11-26
I came to this book through a reference in Novak & Gowin. What caught my eye was that someone was willing to talk about an epistemological stance other than the analytic, reductionist view held in science. For the most part, I found this book's understanding of Western epistemology to be reasonable; I can't speak for the Japanese epsitemology cited. What interested me, and for which I recommend the book, is their view of knowledge creation. The case studies lend weight to their view, but they do explicate a possible model for turning subjective knowledge into explicit knowledge. They suggest a management model for making it happen. The book is very well written and edited.
I believe the book needs a very careful read *outside* the business community. I would put this book down as the business version of Feynman's *The Character of Natural Law*.
An essential book on knowledge management.......2001-09-28
This is perhaps one of the most important books presently available on knowledge management. The authors demonstrate how 'knowledge' is vital to innovation within Japanese firms, with clear distinction made between 'tacit' and explicit' knowledge. An effort is made to distinguish the differences between Japanese and Western firms through an emphasis on the importance of 'tacit' knowledge and a 'middle-up-down' management process. Other than Chapter 2 (a review of philosophical background relating to epistemology which might put some readers off), this book has minimal jargons and complexities and would be an easy and enjoyable read even for non-academics. The arguments presented by the authors are well-illustrated with relevant industrial examples. Overall, this is a book that not only brings a new perspective to knowledge management but also raises questions for the ardent researchers who might ponder over its relevance to non-Japanese firms.
Book Description
A revolution in the way we use artificial lighting is underway, one that is every bit as sweeping and significant as Edison's invention of the light bulb. The technology of light emitting diodes (LEDs) is ready for widespread implementation. Its impacts will include a reduction in energy consumption for electric lighting by up to 80 percent.
Brilliant! tells the story of Shuji Nakamura, a gifted Japanese engineer who came out of nowhere to stun the world with his announcement that he had created the last piece in the puzzle needed for manufacturing solid-state white lights. The invention of this holy-grail product, which promises to make Edison's light bulb obsolete, had eluded the best minds at the top electronic firms for twenty-five years. Until his startling announcement, Nakamura had not even been on the radar screen of most industry observers.
Veteran technology writer Bob Johnstone traces the career of Nakamura, which included many years of obstinate individual effort as well as a dramatic legal battle pitting him against his former Japanese employer. Over a five-year span, Nakamura distinguished himself with an unprecedented series of inventions—bright blue, green, ultraviolet, and then white LEDs, plus a blue laser that will play an essential role in the next-generation DVD players. Then he was forced to leave Nichia Chemical, the company where he had worked for twenty years, and his former employer sued him. The result was a multimillion-dollar settlement in a landmark decision that acknowledged, for the first time, the rights of individual inventors working in a corporate context. Today, Nakamura holds a professor's chair at the University of California at Santa Barbara, where he continues to develop the technology of LEDs.
Johnstone, the first Western journalist to meet and interview Nakamura, has received the brilliant engineer's full cooperation through a series of exclusive interviews given for the book. Johnstone has also interviewed other key players in the imminent lighting revolution, providing an exciting preview of the technological, entrepreneurial, and artistic creativity that will soon be unleashed by Nakamura's inventions.
Customer Reviews:
Any science library strong in invention history needs BRILLIANT!.......2007-07-27
BRILLIANT! SHUJI NAKAMURA AND THE REVOLUTION IN LIGHTING TECHNOLOGY tells of the evolution of LED technology and how it was stalled over making an LED that would emit the bright blue light needed to make useful white light LEDs - until researcher Shuji Nakamura's key invention which single-handedly created the industry of solid-state lighting. Author Bob Johnstone is the first Western journalist to meet and interview Nakamura, and here provides a powerful blend of science and biography to show how the inventor made his ground-breaking discovery and how LEDs are revolutionizing the world. Any science library strong in invention history needs BRILLIANT!
Diane C. Donovan
California Bookwatch
Must read book on Nakamura and LEDs.......2007-06-02
I heartily recommend this book for people who are interested in innovation, business, science, technology, etc. The book tells the fascinating story of Nakamura and the impact LEDs are having on the lighting industry.
Part One of the book tells the story of how Nakamura invented the first commercially successful GaN LED. Part Three explains how Nakamura became unwanted at Nichia and how he decided to move to UCSB. Parts Two and Four talk about some of the companies that are using LEDs to make exciting new products. I'll be a nit picker and say the book should be titled "Shuji Nakamura and the *Coming* revolution in Lighting Technology" because the revolution is just starting.
Although LEDs have been around for about four decades and everyone already owns products that incororate them, very few people understand the potential of LEDs and the impact that they will have on lighting over the next few years. The conversion to white LEDs for general lighting is underway. People will want to understand more about this phenomenon as they recognize the impact that LEDs are having on the lighting industry and energy consumption. The good news is that this book will serve as a tutorial for people who want to learn about LEDs.
A MUST READ for environmentalists and investors!!.......2007-05-15
Brilliant!!! Refreshing!!! Bob Johnstone is correct in espousing Shuji Nakamura as the leader of the LED revolution. Shuji's list of patents and accomplishments in his field far outshine all of his peers put together. Definitely a Nobel Prize in the works for Mr. Nakamura and hopefully a Pulitzer for Mr. Johnstone for his ability to explain this complex subject to the average reader in a true tale of high intrigue! The LED scientific community is still rather small. The competition for the holy grail (replacing the everyday lightbulb) is phenomenal. Bob and Shuji have this unusual, provocative combination that tells the story of this new high tech race. Bob spends quite a few chapters explaining the unusual and life changing ramifications of LED development worlwide. A must read for any investor or those with eco-green concerns!!!
Average customer rating:
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Culture and Technology in Modern Japan (Culture & Technical Modern Japan)
Manufacturer: I. B. Tauris
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ASIN: 1860643256 |
Book Description
The rise of Japan as an economic superpower is a remarkable episode in the history of the modern world. This book seeks to explain this phenomenal success by looking at the issues of culture and technology, and making comparison with the experience of the US, the UK and Europe as a whole. The relationship between culture and technology lies at the heart of the undoubted market success of Japan, and the development of high technology and the much-lauded "cultural" attributes of Japan have contributed powerfully to national success. These vital issues are examined in detail and include, for example, the relationship between company "culture" and "structure," and the overriding impact of Japanese "national" culture. National cultures and the West are compared with the consequent effect on entrepreneurial and technological progress.
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Recovering from Success: Innovation and Technology Management in Japan
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback
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ASIN: 0199297320 |
Book Description
How did Japan fall from challenger to US hegemonic leadership in the high tech industries in the 1980s, to stumbling giant by the turn of the century? What is it doing about it? This book examines the challenges faced by Japan's high tech companies through successful emulation of some of their key practices by foreign competitors and the emergence of new competitive models linked to open innovation and modular production. High tech companies were slow to respond, relying at first on formulae which had worked in the past, but in a new environment, some of these traditional strengths had now become sources of weakness. Stability and success, moreover, had decreased their appetite for risk. Early in the new century, however, there were signs of a more concerted response, which opened up past practices to scrutiny, and modification through selective learning and adaptation of the new models. The 'MOT' (management of technology) movement provided a vehicle for this change. It was linked, in turn, to efforts to change the national innovation system, giving universities a more central role, and encouraging spin-offs and startups. The book features contributions from Japanese and Western scholars and practitioners who have distinctive insights into the nature of these challenges and responses, with substantial introductory and concluding chapters. The result is a highly accessible account of innovation, technology, and change management in the world's second largest economy.
Book Description
US: Available in April 2007
Japan has a long history of combining the newest technology with clever, striking and intricate design aspects, the result of the traditional aesthetic of monozukuri, or "the art of making things."
For this book, Shu Hagiwara, author and design director, has selected Japanese-designed products that had a great impact over the post-World War II period. His curiosity led him on a search for these products' beginnings. What were the engineers thinking of when they designed the Honda Super Cub—what many consider to be the best motorcycle of all time? What flight of imagination led to Sori Yanagi's spectacular Butterfly Stool—which now is part of the MOMA collection? What traditional craft was the inspiration of Isamu Noguchi's lantern Akari? From Hagiwara's text, we learn much about these elegant, witty and beautiful designs and the process from concept to finished product. We also see their origins expressed in stunning photography by the celebrated photographer Masashi Kuma.
Forty products—some familiar, some not. Forty ideas—some contemporary, some traditional, some a little of both. Forty designs—all intriguing, all inspirational, all a fascinating part of life in Japan.
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Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development
Takuji Hara
Manufacturer: Edward Elgar Publishing
ProductGroup: Book
Binding: Hardcover
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Drugs-From Discovery to Approval
ASIN: 1843760509 |
Book Description
Innovation in the Pharmaceutical Industry traces the discovery and development of drugs in Japan and the UK both historically and sociologically. It includes sixteen case studies of major pharmaceutical developments in the twentieth century, encompassing, among others, beta-blockers, beta-stimulants, inhaled steroids and histamine H2-antagonists.
The book illustrates that the four stages of drug development - namely compound, application, organizational authorization and market - are interactively shaped by heterogeneous actors and institutions. The book also identifies three different types of pharmaceutical development - paradigmatic innovation, application innovation and modification-based innovation, all with distinguishable features in the drug development process. Finally, several historical, structural and cultural factors influencing the shaping of medicines are revealed by the comparison between British and Japanese drug innovation.
Addressing a number of practical implications for the promotion of the pharmaceutical industry, this book will be of enormous interest to students, researchers and academics specializing in science and technology, and the management of technology and innovation. Practitioners, managers, and policy planners within the pharmaceutical industry will also deem this book invaluable.
Book Description
For more than 30 years, Dr. Anneliese and Dr. Wulf Crueger—guided by Saeko Itô—have devoted themselves to studying, understanding, and collecting Japanese ceramics. Today, they share the rich fruits of their knowledge with this lavishly illustrated volume based on their own collection. The equivalent of Roberts Museum Guide, devotees of beautiful ceramics can pick it up and use it to select and visit potters as they undertake an artistic tour of the country. Organized geographically, it goes from kiln to kiln—which in Japan may refer to a lone site or an entire ceramics region that contains hundreds of workshops. Along the way, they outline the history, development, and unique stylistic characteristics of each area’s work, and the traditions that inspired it.
Customer Reviews:
A Nifty Little Book! I like it!.......2007-08-26
I tend to agree with the reveiw above....The title is misleading,it is not a book about modern Japanese ceramics. Most of the photos are of works done in the 1800's, but there are some interesting examples of more contemporary works in the final chapters, and those were indeed very interesting. But I was not displeased with this book,in fact, it was quite the reverse. I have very little knowledge of Japanese techniques, I tend to work in underglazes and North American technical ways of firing, so, a chance to see a completley different perspective on ceramics from a Japanese cultural point of veiw is a great thing for me.
Its a great little book, loaded with photos, technical info, and the works in the final chapters has me interested in purchasing another book on real contemporary Asia ceramics...Amazon has such a one,I think I may order it today, in fact!
One the whole, it's great value for the money, I would recommend it to anyone who is curious about Japanese approaches to this art form.
more tradition than innovation.......2007-07-04
First, the good -- this book contains lots of beautiful pictures of Japanese pottery from the 1990's and early 21st century. For that alone, it may be worth purchasing this book. Now the not-so-good -- if you are expecting to see cutting edge, modern ceramics from Japan, this is not the book for you. The text focuses largely on the history of Japaneses pottery and makes only a slight attempt to review the work of contemporary potters. The illustrations of pottery, while visually appealing, also fall largely (although not exclusively) into the category of traditional forms and firing methods. Although I am always happy to look at traditional Japanese pottery, I found little in this book that could provide inspiration for my own more modern work.
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Perpetual Innovation: The New World of Competition
Don E. Kash
Manufacturer: Basic Books
ProductGroup: Book
Binding: Paperback
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ASIN: 0465055338 |
Book Description
Employee involvement has repeatedly proven itself to be the key to any successful continuous improvement program. But to make an employee-driven improvement system work requires careful planning, management, training, guidance, and documentation. This new book offers all that, in a clear, concise but complete presentation.
The Improvement Engine deals with the two aspects of successful programs developed first in Japan:
Kaizen, the goal of continuous incremental improvement, and
Teian, the process of involving employees in reaching the goal. The book outlines an approach any company, division, unit, manager, kaizen promoter, or team leader can take to establish and utilize a kaizen teian program. Based on years of development in numerous companies, it presents methods for surfacing ideas about improvements in the organization and making people more conscious of opportunities for implementing additional improvements.
The book provides a framework for understanding kaizen and suggestions, including:
- offering a model "kaizen sheet" tool for documenting improvements
- presenting examples to guide the promotion, education, and implementation of a kaizen teian system.
As well, you will learn to discern between what shouldn't be done, what must be done, and what you'd benefit by doing. You will also learn why using this simple, disciplined approach helps you get to the core of a problem quickly, thereby reaping the benefits of improvement much more rapidly.
This book will provide you with an in-depth understanding of successful employee suggestion systems for continuous improvement. Using the Japanese model, you will learn to develop employee talents through suggestion activity.
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- The Impossible Will Take a Little While: A Citizen's Guide to Hope in a Time of Fear
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