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International Business: A Managerial Perspective (4th Edition)
Ricky W. Griffin , and Mike W. Pustay Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0131422634 |
Book Description
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
Customer Reviews:
Griffen & Pustay are liers.......2007-06-19
Worth reading.......2003-11-22
Littletext.com switch.......2003-08-05
Too much self-reference.......1999-07-03
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Global Marketing (4th Edition) (Pie)
Warren J. Keegan , and Mark C. Green Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131469193 |
Book Description
This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.
Customer Reviews:
Great BooK!.......2007-07-18
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International Business: The Challenges of Globalization (4th Edition) (Globalization)
John J. Wild , and Kenneth L. Wild Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131747436 |
Book Description
Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn. International Business: The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers' requests and needs. A main goal in this third edition is to continue the progress made in the previous two—delivering the most readable, current, and concise international business book on the market. A must-read for anyone involved in International Business.
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Challenge of Third World Development, The (4th Edition)
Howard Handelman Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131930702 |
Book Description
This book explores political, economic, and social issues common to diverse Third World countries. It stresses the themes of democratization, modernization, and dependency theory, examining the nature of underdevelopment. The text analyzes the major political and socio economic rifts that divide many of these nations and the efforts being made to understand and address these challenges.
Customer Reviews:
Poor writing and lacks originality.......2007-06-28
Enlightening........2006-08-20
to better the understand the third world.......2002-11-20
Good source for third world development.
Great Textbook and Resource Tool.......2002-04-14
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Marketing Across Cultures (4th Edition)
Jean-Claude Usunier , and Julie Lee Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0273685295 |
Customer Reviews:
It Resonates with Great Cases and Great Examples.......2006-11-02
excellent text for teaching and student research.......2005-08-17
Recommended reading for active international marketers.......1998-10-10
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International Economics (4th Edition) (Addison-Wesley Series in Economics)
James Gerber Manufacturer: Addison Wesley ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0321415558 |
Book Description
KEY MESSAGE: Gerber’s text offers a principles-level introduction to international economics that is accessible to a diverse group of readers. International Economics, Fourth Edition, uses a rich array of case studies to illuminate economic institutions and policies as well as recent developments in the global economy. The book’s flexible approach—with self-contained chapters and comprehensive coverage—allows instructors to adapt the book easily to a wide range of syllabi. Without relying on prerequisite knowledge of higher-level math, the text helps readers understand the issues and policies they see in the news.
INTRODUCTION AND INSTITUTIONS: The United States in a Global Economy; International Economic Institutions Since World War II. INTERNATIONAL TRADE: Comparative Advantage and the Gains from Trade; Comparative Advantage and Factor Endowments; Beyond Comparative Advantage; The Theory of Tariffs and Quotas; Commercial Policy; International Trade and Labor and Environmental Standards. INTERNATIONAL FINANCE: Trade and the Balance of Payments; Exchange Rates and Exchange Rate Systems; An Introduction to Open Economy Macroeconomics; International Financial Crises. REGIONAL ISSUES IN THE GLOBAL ECONOMY: Economic Integration in North America; The European Union: Many Markets into One; Trade and Policy Reform in Latin America; Export-Oriented Growth in East Asia; China and India in the World Economy.
For all readers interested in international economics.
Customer Reviews:
a very nice book!!.......2007-07-11
Not that great.......2004-05-14
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Corporation: A Global Business Simulation (4th Edition)
Jerald R. Smith , and Peggy A. Golden Manufacturer: Prentice Hall ProductGroup: Book Binding: Loose Leaf Similar Items:
ASIN: 0131001434 |
Book Description
Easy to start-up and useeven for learners with no computer experiencethis multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.Customer Reviews:
Drop your class!!.......2007-01-09
DOS based simulation.......2000-03-28
A top selling business strategy simulation for academia.......1999-09-28
Student book without necessary simulation software........1999-05-20
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International Accounting (4th Edition)
Frederick D.S. Choi , Carol A. Frost , and Gary K. Meek Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0130332720 |
Customer Reviews:
Not suitable for an online course.......2007-05-06
International Accounting.......2002-04-12
This book provides an excellent, basic primer in international accounting. It is easily read by anyone with a basic understanding of business and finance and/or accounting. The authors provide numerous examples of international financial reporting, taken from actual financial statements and annual reports.
Useful but over priced.......2001-02-04
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The Cultural Dimension of International Business (4th Edition)
Gary P. Ferraro Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0130903272 |
Book Description
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides readers with the necessary framework for understanding the cultural dimension of the international business arena. For individuals seeking to understand any cross cultural business encounter they have had in the past or might have in the future.Customer Reviews:
Cultural Dimension of International Business, The (5th Edition).......2005-10-05
Lots of information - pretty boring approach.......2003-04-10
I had to read this book and so read it..... not greatly impressed.
Cultural Dimensions of Ferraro.......2000-08-08
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Public Finance and the Price System (4th Edition)
Edgar K. Browning , and Jacquelene M. Browning Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0023156716 |
Book Description
This book covers balanced coverage of expenditure policies and tax policies. It also includes a new chapter devoted to deficit finance, as well as up-to-date, thought-provoking treatments of social security, health care, tax laws, and other government policies.Books:
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