Book Description
- Blade server systems and virtualization are key building blocks for Next Generation Enterprise Data centers
- Blades offer modular, pre-wired, ultra high-density servers (up to 10x traditional servers) with shared components (power, cooling, switches) – reducing complexity and cost, and improving flexibility, availability, manageability, and maintainability
- Virtualization enables consolidation of physical servers by allowing many virtual servers to run concurrently on one physical server – improving system utilization, reducing the total number of physical servers, reducing costs, and increasing flexibility
- This is the first book covering these complementary technologies and how, together, they provide a strong foundation for the future
- It examines the history, architectures, features, examples, and user case studies of blade systems and virtualization, and offers guidance and considerations for how to evaluate and implement solutions
Customer Reviews:
Excellent for Beginners .......2007-07-23
I found the book to be an excellent source of information on various virtualization topics - hardware, software and vendors. It provides introductory information for those trying to better understand the concepts of virtualization and blade hardware. In addition, there are comprehensive chapters - Assessing Your Needs, System Software Considerations and Differentiating & Selecting, all of which are useful for those trying to evaluate their virtualization options.
I have recommended individual chapters to others such as the chapters on Benefits of Blades & Virtualization and Power & Cooling.
Finally, the case studies are very useful in assessing how other companies (perhaps like yours) have deployed virtualization.
Excellent as a reference source.
Belongs on Every Virtualization Bookshelf.......2007-07-19
This book is a great complement to the multitude of virtualization books out there (my own included). Hardware design and sizing for virtualization is critical in all virtualization migration projects and this book does a great job examining all of the available blade solutions and architectures at your disposal. The authors also provide granular analysis of all major vendor solutions (HP, IBM, Dell, Egenera, etc.). Coverage of clustering and virtualization software is also included.
The scope of the book is vast (blades, virtualization software, power and cooling, management -- to name a few topics), so it's unfair to expect every detail of every topic to emerge in the text (the book would be 10,000 pages if it did). But if you want a book that connects all of the dots in the modern data center, then this book is for you. With coverage of all data center technologies and the vendors that provide them, this book is sure to accelerate the preparation and architectural work needed in any virtualization migration project.
~Chris Wolf
Relevant for Investors Too!.......2007-06-26
Blade Servers and Virtualization: Transforming Enterprise Computing While Cutting Costs is a great read on a complex subject. Virtualization is taking the information technology world by storm. For investors, the question is where to invest besides the pending/probable VMware IPO? This book has answers! And they are in clear english prose. No technobabble, no sidetracks down dark ratholes.
The first 2/3 of the book is an excellent technology bible. It clearly explains the why and how of virtualization technology and relationships with it and other technologies. The last 1/3 presents case studies and examines a wide range of suppliers. This was particularly valuable as the case studies explained the economics of Virtualization and why customers are willing to spend money on it. Investor ought consider starting with the case studies, shifting to the technology and finishing with the vendors.
Asks and Answers All the Right Questions.......2007-03-29
We knew we were running out of space and power in our data center, and a blade environment might be the solution. But how do you even begin amassing the information to make the right decisions to solve our dilemma? I consider this book necessary reading for anyone considering the plunge into blade technology. Not only did it address my questions and concerns, it introduced me to potential problems and solutions I hadn't even considered! Now I feel confident that I have a valuable tool to aid me throughout the design and implementation stages of our conversion from stand-alone servers running at 5% utilization to blade chassis running multiple virtual servers at 50% utilization. The authors clearly know and address the benefits and pitfalls of this relatively new technology. I especially enjoyed the case studies. They allowed me to see what difficulties other companies in similar situations faced, and how they solved their problems. If there is another book out there that details these issues in a vendor non-specific format, I haven't found it.
Book Description
During the last decade, we have moved, perhaps irrevocably, into the era of a global economy. Through its focus on human resource management and organization, The Global Challenge: Frameworks for International Human Resource Management, provides a broad guide on how to manage the process of internationalization, with a particular focus on the transnational firm. In this brand new offering, authors Evans, Pucik and Barsoux discuss the “people implications” of traditional strategies for internationalization and how such strategies get executed through human resource management (HRM). They discuss such important topics as: · how to manage expatriates from the parent country · how to go about adapting management practices to circumstances abroad · how to localize management · how to recognize and ultimately avoid obstacles in joint ventures · how to expand across borders through acquisitions · how to respond to the contradictory pressures of the transnational firm, where HRM has a critical role to play in enabling managers to resolve these paradoxes in innovative ways · how global competition is changing the nature of management and organization, even for firms operating in domestic markets. The book draws on practical examples from companies that have experienced the real challenges of international HRM. The authors carefully balance these real business applications with a wide scope of academic research.
Customer Reviews:
Overview on Intern. HRM but way too wordy.......2005-04-26
This book is a tour de force in international HRM and is therefore good for those who want an overview on the various problems modern HR managers face. But you have to dig deep to find concise descriptions of tools or any other recipes for how to deal with them. From the start until the end, I found the approach taken by the authors rather disappointing. It comes along like a textbook but doesn't reach the formal standard of a textbook. It seems rather casually written like a book for practitioners, but it is too wordy and not applied enough. The ideal target group seems more retired managers, who have time to read through the chapters. Yes, globalisation is a challenge especially in human resource management. But most of the readers are actually looking for more answers than this book offers. The book is full of "challenges" "the answer depends on what strategy a firm follows" without further elaborating.
On the other side, the authors seem to be very experienced and they know the litrature. They do not try to give easy answers to complex questions, which is good. Yet, they have not succeeded in writing an inspiring book that is rewarding to read. It leaves the reader behind puzzeled about what to do as a HR manager.
The book is not really an introduction into the main concepts of international HR, which renders it less useful for class. The authors often refer to specific companies and cases without explaining them in detail (e.g. "...a relationship such as between Nokia and TI"). Starting with one detailed case per chapter would have helped me (and students) grasping the main messages. For class, I would rather recommend Nancy Adler's "international dimension of organisational behaviour" and additional books about specific topics such as M&A, alliances etc, which this book covers as well. Though, I have not read the additional material supplied to lecturers for this book.
Average customer rating:
- very helpful
- What I thought of this in 1996
- I think the book is too old !
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Doing More Business on the Internet: How the Electronic Highway Is Transforming American Companies
Mary J. Cronin
Manufacturer: Wiley
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ASIN: 0471287016 |
Book Description
Doing More Business on the Internet Mary J. Cronin Business connections are the fastest growing component of the Internet, but many managers don't know where to turn for strategic, comprehensive information on how to make the most of online technology. Doing More Business on the Internet, Mary J. Cronin's follow-up to her best-selling First Edition, provides the essentials that every business needs to get started on the Internetand to gain the competitive edge required in today's global market. By distilling the experiences of over 100 companies that have used the Internet, Cronin offers an insightful, value-added framework for using the Internet strategically, as well as cost-effectively. You'll learn how to establish a global presence, improve customer support and service, identify and explore new markets, and top into the vast resources of interactive networks to boost productivity and encourage innovation within your organization. Doing More Business on the Internet offers complete coverage of the hottest business topics, such as:
- Creating a World Wide Web home page, and using it to attract customers around the world
- How to develop an Internet plan that best suits your business
- The art of Intermarketing interacting with customers and outshining competitors by taking advantage of the Web's graphics, sound, and video capabilities
- Vital business information resources, including electronic journals, research reports, and discussion groupsand how to find them without getting lost in "cyberspace"
- The most effective commercial applications on the Internet and how they can add value to any business
Here's what critics had to say about the blockbuster First Edition! "Catch the wave
Cronin guides you through the steps of getting connected, and shows you different ways to tap information for research, business partnerships, and more." Erika Kotite, Entrepreneur "Read this bookor get (your superiors) to read it
Doing Business on the Internet is superb for nontechnical managerial types.
" Steve Deyo, Computer User "One of the most thorough, up-to-date guides available for everyone from information managers to librarians and entrepreneurs." Electronic Publishing "A must-read for anyone who wonders how money can be made in cyberspace." Thomas Forbes, Folio
Customer Reviews:
very helpful.......2005-03-03
this book has everything you ever wanted to know about the internet, helped me get an A on my Jr. Project
What I thought of this in 1996.......2002-09-05
The rapid sublimation of the Internet into the commercial world has been nothing short of amazing, although in retrospect it seems like it was heading towards it all along. Early commercial networks like The Source and CompuServe had the right idea of providing information on the desktop on demand, but they were limited in both what they could offer and who they could offer these services to by both logistics and economics (namely establishing modem lines in every community, the need for the consumer to own a modem, etc.). The Internet, evolving at the same time, had the resources and the connections, but unless you were a government researcher or an academic, you weren't allowed access. The creation of the commercial backbone by CIX bridged the gap between these two worlds, and the advent of the World Wide Web has provided the needed graphical user interface necessary for almost anyone to utilize the connectivity. Businesses are no longer wondering if they should become part of the online world, but how to do so and in what form.
Mary Cronin does a good job in Doing Business on the Internet and More Doing Business in the Internet [1] of explaining what the "network of networks" offers businesses, mainly through the use of case studies of businesses who have already opened up an electronic storefront. Although this book is written and meant for managers and executives with little net experience, the case studies provide some insights even for long-time users. The methods of doing business on the Internet are fairly obvious--from moving customer service from one-to-one phone exchanges to the one-to-many exchange offered by newsgroups and updated online catalogs by FTP--but the case studies illustrate how these methods achieve results. This focus on the cost-benefit to the bottom line is what conservative managers are looking for before they dedicate resources to achieving an Internet presence.
The speed at which this part of industry is growing and changing is not lost, and can be best illustrated by the book itself. Published only last year, it has already been outdated in many areas. Mary Cronin spends a lot of time reassuring businesses that the "Acceptable Use Policy" of the National Science Foundation is no longer a hindrance to commerce on the Internet; this policy is hardly ever mentioned today, now that the commercial side is fully two-thirds of the Internet and growing daily. Cronin mentions the World Wide Web only in passing, while in the past year it has been the Web that has brought the Internet into the mainstream and will likely be the vehicle that the majority of Americans and the world will use to connect to businesses.
Change is hard to deal with, and grizzled net veterans are prone to reminisce about the "good ol' days" when business was not a part of the Internet. It is likely that older business managers have fond memories of their own of days when acronyms like HTML and FTP were not part of their marketing plans. But, as Cronin correctly observes, the future is in increased connection and communication in all aspects of our lives, and someone is likely to use it to make money. This book shows that some people already have and provides some excellent tips on how to follow their example.
I think the book is too old !.......2000-05-22
I read the book in 2000,but this book was published in 1995. There are a lot of ideas not match today. But, this is not mean the book too old to read. I suggest if you have experiences about EC, you could read this book to rethink your step is correct or wrong. But, if your are a new person who want understand what EC is.the book maybe not good for you.
Book Description
Is Your Company Getting the Most from Its Investment in Change?
Many companies have already invested heavily in infrastructure change, some are making that investment now, and all are contemplating the costs of becoming or evolving as an e-business. Is your company a "greenfield" organization with no back-end systems, or one whose infrastructure support systems are integrated across the enterprise? Are you just beginning to think about e-business capabilities, or are you on the leading edge of convergence? Whatever your company's position on the ERP/E-Business Matrix, E-Business and ERP: Transforming the Enterprise provides the proven techniques you need to know to meld enterprise resource planning capabilities with the communications power of the Internet.
Is Your Company Positioned for E-Business Success?
The Internet has revolutionized twenty-first century business. Organizations today can communicate with customers, suppliers, and sellers at e-speed with the click of a mouse. Yet, with all of the excitement about the external possibilities of the Internet, companies still need efficient internal processes to make and move products, manage finances, recruit and motivate employees, and excel.
E-Business and ERP: Transforming the Enterprise covers the skills and tools you will need to combine existing ERP software and capabilities with emerging Web-based technologies. In this forward-thinking outline for a new business structure, executives and managers will discover:
* Strategies for established companies to penetrate the Internet marketplace
* Procedures that lower costs across the supply and demand chain
* Techniques that help you meet-and master-the dot.com challenge
The companies best positioned to succeed in the near future are those that can balance existing ERP-based infrastructures and capabilities with exciting new e-business innovations. E-Business and ERP: Transforming the Enterprise examines the changing but essential role of ERP, places it in the context of the Web-based technologies defining today's e-business environment, and reveals how to blend the best aspects of both to create a strong and flexible twenty-first century business enterprise.
Customer Reviews:
Project Management ....He gets it!!.......2002-03-05
He fully understands the relationship between collaborative technology as it relates to project management in a large enterprise environment.
As he so well points out... "the speed which one implements technology relating to process management in order to accomplish large tasks" will differentiate success from failure. This is a "must read" for senior management if they wish to survive in a complex "project management", collaboration /Internet environment. How to utilize technology to accomplish this is the key!!
A great resource for management.
Project Management ....He gets it!!.......2001-08-06
Mr. Shield clearly gets it!!".
He fully understands the relationship between collaborative technology as it relates to project management in a large enterprise environment.
As he so well points out... "the speed which one implements technology relating to process management in order to accomplish large tasks" will differentiate success from failure. This is a "must read" for senior management if they wish to survive in a complex "project management", collaboration /Internet environment. How to utilize technology to accomplish this is the key!!
A great resource for management.
Both/And -- Not Either/Or.......2001-05-06
An excellent overview of a very complex and timely subject. I especially liked the ERP/E-Business Matrix and the discussion of regions, companies and assumptions underlying it. I found the discussion of "adaptive" vs. "disruptive" changes helpful and insightful. Very concise and to-the-point, a quick & easy read, but one which should be internalized over a longer period of time. Covered a lot of ground in less than 200 pages. Overall, an excellent addition to my bookshelf.
Would, however, have liked to see a bibliography & some footnotes for the statistics cited
ERP moving into e-Business.......2000-10-26
If you are coming from an APICS viewpoint on ERP, this book is consultant-speak only. It is however a prime mover on a very important issue, how will those 1996-1999 implemented ERP systems move forward now that Y2k spending has been digested in Fortune 2000 companies?
Tulane University Review.......2000-08-07
E-mail below received July 26, 2000. Posted with permission. I thought that potential buyers might find it helpful. Grant Norris --------------------------------------
Hello Grant, James, Kenneth, John Dunleavy and John D. Balls,
I wanted to write this e-mail to let you know that your book titled "E-Business and ERP" is well written and the subject matter most appropriate in depicting the state of the technology and e-business at this point. I found your depiction and representations very good.
I am a faculty member at the Freeman School of Business, Tulane University in New Orleans. I teach two courses that are pertinent to the content of your book. The courses are titled "Enterprise Integration I and II". These are courses taught to the MBA students, who find the course very interesting and fascinating.
I plan to ask the students to read your book as part of additional reading material for the course.
Sincerely
Raj Sharman
+++++++++++++++++++++++++++++++++++++++++++
Prof. Raj Sharman, Ph.D. JF Seinsheimer Jr Research Fellow A. B. Freeman School of Business, 7 McAlister Lane, Tulane University, New Orleans, LA 70118
Book Description
"You've got to read this book! You'll learn what to do, when to do it, and exactly how to go about it. A useful, practical tool to help any CEO or development officer position an organization for growth and success."
--Karen SAndelback, executive director, American Kidney Fund
"Candor is a missing commodity in many of today's dialogues. Judy Nichols' wisdom and sharp insights make this book a refreshing guide to honest organizational self-evaluation."
--Jeannie Thompson, fund raising consultant and member, board of directors of the International Fund Raising Group
In this practical and straightforward guide, Judith E. Nichols, an internationally renowned fundraising expert, introduces a proven method of fundraising evaluation: the Development Assessment Process. This formula will fundamentally transform the way nonprofit organizations approach evaluation and help them improve fund raising strategies to not only achieve their mission, but to keep pace with a changing world.
Nichols' revolutionary Development Assessment Process is a unique evaluation tool that combines traditional internal evaluation practices with a method for appraising shifting philanthropic and demographic trAnds. Proven successful in a wide variety of nonprofit organizations, this innovative process creates opportunities for open dialogue among audiences inside and outside the organization, encourages useful feedback, and provides practical recommAndations that can be seamlessly incorporated into current operations. Transforming Fundraising walks readers step by step through the process of evaluating current fundraising programs, assessing their potential for improvement, and planning for change.
Readers will also find a real-life, in-depth case that clearly demonstrates--from the first step through the last--how the Development Assessment Process works. Written in clear, accessible language and designed to be a hands-on guide and workbook, Transforming Fundraising is filled with easy-to-use worksheets, checklists, exhibits, and a resource guide. By using Nichols' groundbreaking Development Assessment Process, nonprofit organizations--of all sizes--will dramatically increase their fundraising results.
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Transforming Rural China: How Local Institutions Shape Property Rights in China
Chih-Jou J Chen
Manufacturer: Routledge
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ASIN: 0415196728 |
Book Description
It is often assumed that privatization leads to profit, and that well-delineated property rights and a strong private sector will help boost an economy. This book investigates the property rights in Chinese enterprises in the reform era, finding that distinction between the public and the private are blurred, that national reform policies are implemented unevenly across the country, and that enterprises owned by local governments, in Shanghai, for example, are actually extremely profitable.
Book Description
The Internet, and all the netcentric innovations that emerge from it, have transformed the workplace and our working lives in a very short time. The net added a window to the world on worker's desks, and made 24 by 7 connectivity to the workplace a reality--blurring the line between work and time off. It triggered new styles of teamwork, new leadership challenges, new modes of communicating, new job roles and employer-employee relationships, and new, alarmingly effective tools for workplace surveillance. The capabilties offered by netcentric technologies might seem to eliminate completely the need for a physical workplace, but the workplace remains, partly because the virtual, and in fact, the physical appearance of a typical office looks about the same. Nevertheless, the psychological characteristics of the workplace have changed considerably. Workers, from the mail room clerk to the CEO, are learning new skills--to employ on the net's power but avoid the egregious blunders that the net so dramatically amplifies. In The Internet in the Workplace, Patricia Wallace demonstrates how netcentric technologies touch every kind of workplace, and explores the challenges and dilemmas they create. Patricia Wallace is Director, Information Technology and Distance Programs at the Center for Talented Youth, Johns Hopkins University. Wallace's background and career span the disciplines of information technology, psychology, education, and business. Her recent book, The Psychology of the Internet (Cambridge, 1999) has been translated into nine languages. Wallace's work has been featured often in the media, including MSNBC, CNN, ABC News, the BBC, NPR, USA Today, and the Washington Post.
Book Description
The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.
Customer Reviews:
Fantastic Read.......2007-02-20
Loved the book, and it arrived on schedule. I work for a large multinational and this really hit home.
Excellent book on strategy.......2002-10-21
If there are 10 management books you must read, this has to be part of the list. Once in 5 years come books like 'Competing for the Future' and 'The Innovators Dilema' that completely change strategic thought and lay open fresh paths to explore. The Quest for Global Dominance is one such book.
Globalisation is clearly going to be the most important item on the agenda for every corporate for the next decade. Every manager is going to face serious challenges in this front. This book prepares you to prepare for these challenges and win the globalisation game. Too good to be missed.
Good Text on Globalization.......2002-02-03
If you're looking for a detailed book on globalization that has the qualities, depth, and approach of a college textbook, here it is. The book was written by two professors who met, and discovered a synergy for writing, while they were students at Harvard. They've developed a style that presents their points in a well-organized fashion, with sufficient illustration and documentation to validate the authors' points. The examples they use are well-known companies that have achieved global dominance; now we know how they did it-with plenty of information and understanding between two covers of a modern book.
The book is organized into nine chapters, each strong enough to be a stand-alone publication on its own. We start with Rising Up to the Global Challenge and then move into Building Global Presence. Appetites whetted, we now get a comprehensive case study: Lessons from Wal-Mart's Globalization. Exploiting Global Presence comes next, followed by a chapter on Cultivating a Global Mindset. This is primary theme of the book; it's a mindset that enables dominance.
Chapter 6 gets into some how-to: Building a Global Knowledge Machine, sharing vital information and understanding across national boundaries and cultural divides. The authors then concentrate on the Dynamics of Global Business Teams and Changing the Rules of the Global Game. The final chapter is Globalization in the Digital Age, keeping us right up-to-date and reminding the reader that this topic is real and "present" in today's organizations. A bibliography and two indices follow the footnotes section.
The ordinary lay reader will have trouble with this book. It is an academic work. However, for senior executives, marketing professionals, and students of globalization, this book will be a treasure. Those involved with graduate education in business should not miss this book. It will be valuable reading for self-growing executives engaged in executive MBA programs, giving them solid knowledge and insight to apply in their real world of global growth and dominance.
Global Growth.......2002-01-26
The authors do a magnificient job of laying out in detail what is means to be a global company. Most organizations talk about the importance of Globalization and how important Globalization is for their firm. However few truly understand and face upto the real challenges of Globalization.
The book is unique in that it provides a complete picture beginning with formulation of the strategy(Do we really need to be Global) to the execution of the strategy.
Kudos to the authors for giving us this book.
Brilliant new look at globalization.......2001-11-06
There are many books about globalization. This one is different for different reasons : the use of newest strategic thinking integrated with globalization issues, the use of examples to make it come alive and the readibility. The authors make their research and experience accessible to everybody. A must read for anybody who is serious about going global.
Average customer rating:
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Remade in America: Transplanting and Transforming Japanese Management Systems (Japan Business and Economics Series)
Manufacturer: Oxford University Press, USA
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Binding: Hardcover
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The Elegant Solution: Toyota's Formula for Mastering Innovation
ASIN: 0195118154 |
Book Description
Over the last two decades, Japanese firms have challenged U.S. dominance in many manufacturing industries. This challenge has increasingly come in the form of transplant operations, and recognition has spread that their success owes a great deal to superior manufacturing management. Despite the ups and downs of the business cycle in Japan, there remains a core of world-class Japanese companies that have developed manufacturing management systems that companies throughout the world strive to emulate. In this edited volume, a team of eminent scholars uses case studies and large-scale surveys to explain in depth the process of transferring and transforming the best Japanese Management Systems (JMS) by both Japanese- and U.S.-owned firms. While the most successful of the Japanese manufacturing transplants rely, to varying degrees, on home country management techniques, they have had to adapt them to fit U.S. conditions. Similarly, the growing number of U.S. firms that are adopting these techniques to strengthen their own positions face a considerable challenge in transforming them to fit local conditions. A new environment necessarily compels the transformation of JMS. But despite the hurdles firms face, the evidence presented here and elsewhere strongly indicates that key aspects of JMS are remarkably transferable and successful in the United States. Combining scientific data with clear and engaging prose,Remade in America is a rich analytical resource for manufacturing professionals, as well as scholars and students of management and business.
Book Description
The wholly rewritten third edition of this widely acclaimed text continues to offer the most comprehensive and up-to-date description of how the global economy works today. Moving beyond globalization hype, Dicken carefully introduces students to the economic, political, and technological processes that are creating global shifts in economic activity and affecting local communities in highly uneven ways. Like the previous editions, the book focuses on the
interrelated actions of transnational corporations (imbedded within intricate business networks) and states (which act as containers, regulators, and competitors) within a volatile technological environment. Several entirely new chapters are included, and all chapters are revised to reflect the latest available data and theoretical debates. Of special utility are detailed case studies of key global industries and more than 200 fully updated figures and tables.
Customer Reviews:
The Best Book on Globalization.......2000-12-13
In light of the other reviews of this book, I am inclined to agree that this is a heady, academic look at globalization. If globalization to you means Mitsubishi cutting down rain forests or Nike exploiting workers, this book may not be for you. It is, as has been pointed out, a textbook and it is one that will challenge your view of globalization. Having come to the book as an opponent of globalization, this book awakened me to the complexity of the problems raised by a rapidly globalizing economy. As a result, I was forced to re-examine my opposition and hone my arguments against globalization. This unbiased, empirical approach makes the book highly recommended for those interested in putting forth the best possible argmuments about the global economy. It is, however, highly academic and not necessarily for most activists.
Attempting to De-Mystify Globalization.......2000-06-02
Global Shift is an ambitious look at the changing world geography through the lens of the economic geographer. The book is divided into four major sections that allow for a detailed exploration of the various arenas that Peter Dicken emphasizes. The text is wrought with details that make it occasionally dense to the non-economist or geographer but one of the most compelling elements of the text is the fact that in an ever-changing global civilization the text is applicable to many different academic disciplines. It provides an important background for understanding the process of globalization in its many manifestations. Ultimately the text comes back time and again to the idea that transnational corporations and political states inside a volatile world of ever-changing technology dominate the globalization processes. Although the text focuses on the idea that the economic world is global and transnational corporations are driving the globalization, Dicken states that the idea of a faceless/placeless corporation is really not an accurate description of what is occurring. I was reminded of Tip O'Neil's famous statement that all politics is local. In much the same way Dicken emphasizes that regardless of the multi-national face of corporations there is an important local element that makes the corporation more accessible than one might think. Another important element of the work is the idea that much of what is occurring is not new. There have been tends in multinationals for years and Dicken does a good job of historicizing these ideas before he discusses the current situation. Throughout the book Dicken emphasizes the three important factors of his argument. First, that there are new centers of production and power around the world. Secondly, that there is an emergence of new global finance dominated by transnational corporations. Finally, that technology, the center of industrialization is changing at a rapid pace that creates more and more flux in the global markets. The book is dense with facts, figures, charts and graphs, but its detail in numbers is immediately useful in looking at the other texts related to this subject. This text is less focused on the cultural ramifications of its observations but to understand fully the cultural context of the globalization process we must first understand the economic processes in play.
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