Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
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    Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
    Judith A. Bell , and Kate Ternus
    Manufacturer: Fairchild Books & Visuals
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 1563673967
    The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
    Average customer rating: 4.5 out of 5 stars
    • Good read about off shoring and big business
    • Walmart at it's best and worse!!
    • Good cover of the topic
    • Impact beyond price
    • Balanced & Comprehenisve
    The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
    Charles Fishman
    Manufacturer: Penguin Press HC, The
    ProductGroup: Book
    Binding: Hardcover

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    1. China Shakes the World: A Titan's Rise and Troubled Future -- and the Challenge for America China Shakes the World: A Titan's Rise and Troubled Future -- and the Challenge for America
    2. The United States of Wal-Mart The United States of Wal-Mart
    3. The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More
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    5. How Walmart Is Destroying America And The World: And What You Can Do About It How Walmart Is Destroying America And The World: And What You Can Do About It

    ASIN: 1594200769

    Book Description

    An award-winning journalist breaks through the wall of secrecy to reveal the many astonishing ways Wal-Mart's power affects our lives and reaches all around the world.

    The Wal-Mart Effect: The overwhelming impact of the world's largest company--due to its relentless pursuit of low prices--on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and the environment; a global force of unprecedented nature. Wal-Mart is not only the world's largest company; it is also the largest company in the history of the world. Americans spend $26 million every hour at Wal-Mart, twenty-four hours of every day, every day of the year. Is the company a good thing or a bad thing? On the one hand, market guru Warren Buffett estimates that the company's low prices save American consumers $10 billion a year. On the other, the behemoth is the #1 employer in thirty-seven of the fifty states yet has never let a union in the door.

    Though 70 percent of Americans now live within a fifteen-minute drive of a Wal-Mart store, we have not even begun to understand the true power of the company and the many ways it is shaping American life. We know about the lawsuits and the labor protests, but what we don't know is how profoundly the "Wal-Mart effect" is shaping our lives.

    Fast Company senior editor Fishman, whose revelatory cover story on Wal-Mart generated the strongest reader response in the history of the magazine, takes us on an unprecedented behind-the-scenes investigative expedition deep inside the many worlds of Wal-Mart. He reveals the radical ways in which the company is transforming America's economy, our workforce, our communities, and our environment. Fishman penetrated the secrecy of Wal-Mart headquarters, interviewing twenty-five high-level ex-executives; he journeyed into the world of a host of Wal-Mart's suppliers to uncover how the company strong-arms even the most established brands; and journeyed to the ports and factories, the fields and forests where Wal-Mart's power is warping the very structure of the world's market for goods. Wal-Mart is not just a retailer anymore, Fishman argues. It has become a kind of economic ecosystem, and anyone who wants to understand the forces shaping our world today must understand the company's hidden reach.

    Customer Reviews:

    4 out of 5 stars Good read about off shoring and big business.......2007-10-22

    This is a great book about how Walmart works with some good examples of the good and the bad. The stories about certain companies and products that walmart deals with gives a good example of some of the effects of off shoring on quality and our own health. Good look at the effects of our drive for bargains and the true cost.

    5 out of 5 stars Walmart at it's best and worse!!.......2007-10-11

    Amazing writting! Very informative as well as entertaining!
    The author covers all the ends. I recommend this book 100%.
    You won't see this book selling in Wal-mart any time soon!

    5 out of 5 stars Good cover of the topic.......2007-10-06

    Provides a good coverage of a subject which is not obvious to the naked eye. May attenuate your shopping habits and the way you define a good deal. A must read for americans

    5 out of 5 stars Impact beyond price.......2007-09-24

    Having spent the past 18 months researching and writing on the negative impact on the economy of poor customer service, go to ACSI research at University of Michigan School of Business, I have found that Wal-Mart's fanitical focus on price, and consumers that focus only on price are having a very negative impact on our country and society. Of all of the books I have read on Wal-Mart, Fishman presents the most detailed factual and insightful information on which to base an opinion on the impact Wal-Mart has made on our communities.

    4 out of 5 stars Balanced & Comprehenisve .......2007-09-17

    Like many, I begrudgingly shop at Wal-Mart familiar with the arguments of it's negative impact on locally owned business's, and it's poor wages and benefits--------trying in vain to strike a balance between social responsibility and self-interest. It's always struck me as large version of the beloved "five and dime" where I bought my baseball cards growing up. I marvel at the low prices, and the sheer variety of merchandise. Fishman has permanently purged me of the that nostalgia. His backstory on Wal-Mart is utterly convincing in it's pernicious effect on our economy. He ably tells the story of Wal-Mart's rise with it's hyperfocus on pricing. But he's after something bigger here, and that's corporate secrecy. Like many large corporations, Wal-Mart is a closed and secret society. Consumers are robbed of the information that would assist them in identifying the true cost of consumption. Fishman is saying that the rise of the mega-corporation, with their ability to dominate a whole sector of the economy, is both anti-free market and anti-consumer. Though vague, he argues that we must consider stronger governance and regulation. This is where his book left me wanting. I wanted to know what exactly that would look like. That said, this is a well-researched, balanced and important book for our times.
    eBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site, Second Edition
    Average customer rating: 3.5 out of 5 stars
    • Helpful, Concise, Complete, Needed
    • Not for the serious user
    • Tons of information for newcomers and oldies
    • Look elsewhere first
    • Ho Hum
    eBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site, Second Edition
    Joseph T. Sinclair
    Manufacturer: American Management Association
    ProductGroup: Book
    Binding: Paperback

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    5. The Official eBay Bible The Official eBay Bible

    ASIN: 0814471188

    Book Description

    It's STILL the world's largest marketplace: eBay! And now with the thoroughly updated second edition of EBAY THE SMART WAY, both buyers and sellers get the inside scoop on nearly a dozen new features. With a special emphasis on sellers, all the updated basics are still here, showing how to:

    * Follow the steps and rules for offering a product for bid
    * Plan and schedule auctions for maximum profits
    * Prepare pages, text, links, and photos that will work seamlessly in the digital marketplace
    * Establish credibility--the heart and soul of success on-line
    * Create a responsive approach to customer service.

    Readers also get detailed info on the hottest new features:

    * ID Verify (authenticates a user's identity)
    * eBayMotors.com (a separate, national vehicle auction)
    * AutoTrader (a national vehicle "classifieds" spot)
    * Local auctions (by metro area regions)
    * Business to Business (specialty auction for nonconsumer goods
    * Half.com (fixed-price transactions for certain used goods)
    * Great Collections (a place to sell expensive art and artifacts)
    * BillPoint and PayPal (credit card transactions for eBay auctions)
    * Square Trade (mediation services for disputed transactions)
    * eBay Anywhere (using small digital devices to access eBay) and much, much more!

    Customer Reviews:

    4 out of 5 stars Helpful, Concise, Complete, Needed.......2006-11-06

    An excellent book for E-Bay sellers (or buyers) -- a fine listing of almost anything you can think of to sell, and the approx price of them. I found it to be very useful for my e-bay business.

    1 out of 5 stars Not for the serious user.......2006-01-17

    but then again, what other kind of user wld attempt such a big book?

    it's very very vague, even for a beginner.

    5 out of 5 stars Tons of information for newcomers and oldies.......2006-01-06

    This book is packed full of information for anyone who uses ebay. Buyers and Sellers, they've got everything you will ever need to know in here. I would recommend this book if your needing some extra cash and you are going to use ebay. This book will show you how to milk the most out of ebay and attract more members. It will show you how to get the word out, make your auction look more professional, and tons of do's and dont's of ebay.

    3 out of 5 stars Look elsewhere first.......2005-04-02

    An average book. Does not contain any information that the other books don't contain. I recommend looking at other eBay books instead of this one. An overuse of white space makes this book very big.

    After reading the top eBay books, below are my recommendations:
    ---Beginner with eBay and computers---
    1. The Official eBay Bible

    ---eBay Seller---
    1. Sell it on eBay
    2. eBay Hacks

    ---Full-Time eBay Business (not for the casual seller)---
    1. eBay Strategies
    2. eBay Business the Smart Way

    2 out of 5 stars Ho Hum.......2005-01-29

    Very basic information. This book is for the beginner just learning the ropes about eBay. If you have been using the site for some time now, then you know just as much as whats in this book.

    The resources for sellers to find "wholesale" products were terrible. The sites basically sell junk or overpriced refurbs.
    The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
    Average customer rating: 2.5 out of 5 stars
    • Dull book with little information
    • so and so
    • Not much meat
    • A poor read
    • Sold!!
    The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
    David Bunnell
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0471384909

    Book Description

    The buzz about The ebay Phenomenon

    "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise

    "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune

    Download Description

    The buzz about The ebay Phenomenon

    Customer Reviews:

    1 out of 5 stars Dull book with little information.......2002-10-22

    If you have no idea what Internet is and have never seen ebay web site then you might learn something from this book. But for an average Internet-savvy person it offers little to nothing. There is a lengthy description of well-know information (like terms of sale of ebay) and constant selling of ebay business model: nothing you can't read elsewhere.

    2 out of 5 stars so and so.......2002-08-08

    The author "gets" eBay. Unfortunately, he was not granted interviews or access to eBay people. As a result, the book is little more than a collection of articles from the Industry Standard, Fast Company abd the like. Furthermore, the book covers eBay until December 1999 or Q1 2001 at most. Back then, it looked like Yahoo! had a business model, remember? And yes, the author contemplates the possibility of a Yahoo! takeover (which was possible) and even the ridiculous idea that eBay should perhaps create its own "portal" in order to grow... Not worth the money. Buy "The Perfect Store" by Adam Cohen instead.

    2 out of 5 stars Not much meat.......2001-02-06

    This book gives an overview of ebay's creation and why it has been a success. It gives no insider insights however. It was fun to read but I did not learn much from it. This book does not have substance.

    1 out of 5 stars A poor read.......2000-12-31

    This book is basically a series of quoted and sited magazine articles hastily cobbled together into a book. The only "real" interviews done by the author are with a few eBay customers who use the site. The author admits no one with eBay granted him an interview or let him in the building. For a much better story of how eBay came to be, read eBoys by Robert Stross.

    3 out of 5 stars Sold!!.......2000-10-26

    This book basically delivers what it promises to. Lots of somewhat dry facts about how a small Internet business boomed into one of the hottest "sites" available.

    I am a big Ebay fan. I wanted to find out more about the people who created Ebay but also wanted to get a feel for the direction these people were hoping to guide the future of the site to.

    Although I thought the story was fairly interesting, this book was very dryly written. Not much was cited other than the absolute bare bones facts and the writing was not particularly interesting.

    While I realize this is a business book, I think there was much room for interesting tidbits, advice or funny stories. None here. Too bad...
    The Power of Retail Branding: Reinvention Strategies for Empowering the Brand
    Average customer rating: 5 out of 5 stars
    • Excellent!
    The Power of Retail Branding: Reinvention Strategies for Empowering the Brand
    Arthur A. Winters , Peggy Fincher Winters , and Carole Paul
    Manufacturer: Visual Reference Publications
    ProductGroup: Book
    Binding: Hardcover

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    5. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

    ASIN: 1584710780
    Release Date: 2006-01-10

    Book Description

    The most inventive retail marketers reveal what really works in the powering of a retail brand in The Power of Retail Branding. The reader will get an inside look at the marketing objectives, strategies and executions of today's innovative retailers.

    The dimension and scope of retail branding are illustrated through a panorama of hundreds of full-color visuals from successful retail marketing campaigns.

    Also included are personal interviews with the brand planners and concept builders. Case studies are presented in individual sections headed by a discussion of the concept of the brand/power strategies. These brand building concepts include the retailer's commitments, its image, its products, its in-store experiences and its lifestyle positioning of the customer.

    The Power of Retail Branding is intended to be used as a tool to aid in the creation of strategies for powering brands. It will also help the reader empower their employees-as-the-brand and their customers-as-the brand.

    This book serves as a retail branding think-tool to stimulate a process of "how-to-think" rather than `what-to-think."

    176 pages 400 color photos 9" x 12" / hardbound

    Customer Reviews:

    5 out of 5 stars Excellent!.......2007-01-10

    We work with promotion and this book helps us to know more about this important theme. Easy, clear and very objetive. Rubens Bürgel
    The Grocers
    Average customer rating: 4 out of 5 stars
    • Brilliant!
    • Grocers are people too
    • Too much for students
    The Grocers
    Andrew Seth
    Manufacturer: Kogan Page
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0749435496

    Book Description

    Describes the emergence and growth of the grocery business -- its evolution into supermarkets, warehouse clubs, convenience stores, supercenters and discounters -- with the changing consumer patterns of shopping and eating. This is one of the biggest business stories of our time. The Grocers tells this rollercoaster story and offers analysis of the world's top retailers and how they got to be that way.

    Customer Reviews:

    5 out of 5 stars Brilliant!.......2002-07-12

    As someone who works for one of the big UK supermarkets, i think that this book was brilliant, by giving me an insight into the grocery business on a more global scale. Perhaps, though the book could have been improved by going into more detail, particularly with the European and Asian markets, and also with some of the smaller UK players. I was also disapointed that the entry into the Irish market by Tesco, Sainsburys, Safeway, and Lidl was not covered in any detail.
    The other problem is that the book is now sllightly out of date, but this is to be expected with such a fast changing sector.

    Overall though, I would say that this is a good overview of the global grocery market, and an excellent overview of the UK Supermarket industry - a must buy for anyone interested in or studying the grocery retail.

    4 out of 5 stars Grocers are people too.......2000-05-18

    From an Anglocentric base, Seth and Randall provide a fascinating history of grocery retailing. The facts and figures are all there for the serious of study but most of us will be riveted by the personalities. There is nothing much new about retailing after all: you break bulk and take a margin. Yet these grocers are wildly different people who have built successful, competitive businesses on the backs of strongly held personal beliefs.

    The book opens with the leading (as of today) British supermarket, Tesco, and works down the UK pecking order. It must have been difficult for the authors to keep up with the rapidly changing sector and there was only just time to incorporate the Wal-Mart acquisition of Asda. Then the perspective broadens to continental Europe and the US. The last four chapters draw conclusions and make forecasts.

    Here I particularly liked the profitability comparisons across the UK, US, France and Belgium (UK margins higher but return on capital about the same). They see the UK as more innovative which will certainly be challenged by others. And they bravely address the implications for, and as a result of, e-commerce.

    Those of us who can rise above the Britishness of this book gain greatly from its fresh perspective and candor. I didn't agree quite a few of the authors' assertions but they made me think again.

    3 out of 5 stars Too much for students.......2000-04-02

    I think that this book is written in difficult language, and not very structural (sometimes you do not know who they are talking about). But on overall it produces good history and development of major UK supermarkets, such as Tesco, Sainsbutys, Asda, Safeway.
    The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy Into the World's #1 C
    Average customer rating: 3 out of 5 stars
    • Watch CNBC piece on Wal-Mart instead
    • Average but the only book that does a real business analysis
    • Quick Read Intro to Wal-Mart as a Business
    • A perceptive view
    • This book is available for sale at Wal-Mart, nuff said
    The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy Into the World's #1 C
    Robert Slater
    Manufacturer: Portfolio Hardcover
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 1591840066
    Release Date: 2003-05-29

    Book Description

    Inside one of America's most remarkable success stories, from the bestselling author of Jack Welch and the G.E. Way.

    Two of the toughest challenges for any company are leadership transitions and rapid growth. How do you replace an enormously popular and beloved CEO-especially one who started from scratch to create a national icon? And how do you maintain a rapid growth rate without losing the culture and focus of a small company?

    Over the past ten years, since the death of the legendary Sam Walton, Wal-Mart has passed both challenges with flying colors. In 1992, it had revenues of $43.9 billion; now it's number one on the Fortune 500 list of America's largest companies, with revenues of $218 billion. Sam Walton's successors have taken the company into far-flung new markets and new directions yet without losing the down-to-earth retailing culture that made Wal-Mart thrive in its early years, when its business model was truly revolutionary.

    Robert Slater, a highly respected business journalist and author, was granted unprecedented access to the company while writing The Wal-Mart Decade. He takes readers deep into the inner circle, where the big decisions are made about strategy and operations. And he weaves a fascinating, accessible story about the many challenges of the past decade and how Wal-Mart built on its founder's legacy to overcome them.

    Customer Reviews:

    2 out of 5 stars Watch CNBC piece on Wal-Mart instead.......2006-12-22

    Sam Walton's autobiography is a much more interesting book and story of Wal-Mart albeit dated. This book gives you an update on the last ten years. The David LeFabor (sp?) CNBC piece run on the cable network over the holidays for the past year or so is more interesting and time better spent. The book gives you little insight into Lee Scott.

    4 out of 5 stars Average but the only book that does a real business analysis.......2006-12-22

    For those who enjoyed made in America this is the book that will take your through Wal-Marts current years. There is a brief synopsis of their past but it mostly focuses on the 1990's and the tremendous backlash against Wal-Mart that resulted from that decade. The book is well written but could have had more information. If you are looking for more on Wal-Mart though this is the best place to get it and Robert Slater has put out several books on the company and he does first rate analysis. If you are looking for a book that blames Wal-Mart for the sins of the country you won't find it here. This is simply business analysis.

    3 out of 5 stars Quick Read Intro to Wal-Mart as a Business.......2006-11-27

    This book is good as a quick look at Wal-Mart for those that are interested in Wal-Mart from the standpoint of business success. And given the company's business success, this is a worthy topic.

    This book is written from a BUSINESS not a SOCIAL perspective, and succeeds on that level.

    Not overly critical or insightful, but very good as an introduction to the Wal-Mart business perspective.

    5 out of 5 stars A perceptive view.......2004-11-16

    I had the privilege of meeting the author personally at his home in East Jerusalem -- he gave me a copy of this book as a parting gift, and I read it on a 11 hour flght to North America from Tel Aviv. Of course, one views a book differently after a five hour in depth conversation with the writer, but understanding the writer's values and approach helps explain things. Mr. Slater openly trades 'critical journalism' for access -- he is not out to do a hatchet job on his subjects; they know this, and thus allow him a closer peek at the inner workings of the business. With this understanding in mind, if you are looking to validate the 'problems' of Wal Mart (of which there are many) you are likely to be disappointed; if you wish to see the world from the perspective of the Wal Mart executive team -- and then supplement it with more critical books -- you will significantly increase your understanding of this massive business, and its successful transfer to the professional executive management (with continuing family ownership interest).

    2 out of 5 stars This book is available for sale at Wal-Mart, nuff said.......2004-10-24

    This was an incredibly sophomoric book and a tremendous disappoinment. Although it gives a sanitized overview of Wal-Mart and its development, I personally believe the book worth reading about Wal-Mart, one which is balanced and looks at the pros and cons of an American triumph of commerce while giving an honest account of some of the techniques that made it possible, has yet to be written. All seem to come from the extreme left or right with an agenda to promote. As someone who lives and works in Bentonville and makes a living from doing business primarily with suppliers who answer to Wal-Mart, I am in a unique position to study the beast as well as my clients up close. I think what irritates people the most is that Wal-Mart has been very successful in presenting a persona as an "aw-shucks" company while behaving behind the scenes much like any other major corporation of its size and ilk. I laugh at the people who can't realize that Wal-Mart is appealing to the cycle of consumer evolution (when was the last time you saw a milkman delivering door to door? The business model simply doesn't work anymore)and don't realize that the greatest revenge against Wal-Mart isn't to prevent them from building a store, but simply not to use it after they have gone to the expense of building and stocking it.
    Wal-Mart dosn't put small businesses out, rather most small business owners don't understand it's their responsibility to stay ahead of market forces and consumer trends if they intend to offer a viable service and commodity in the marketplace.
    Brandstand: Strategies for Retail Brand Building
    Average customer rating: 5 out of 5 stars
    • Inspiring
    Brandstand: Strategies for Retail Brand Building
    Arthur Winters , Peggy Winters , and Carole Paul
    Manufacturer: Visual Reference Publications
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Graphic Arts | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
    GeneralGeneral | Arts & Photography | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
    Marketing & SalesMarketing & Sales | Business & Investing | Subjects | Books | Advertising | Consumer Behavior | Customer Service | Marketing | Public Relations | Sales & Selling
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. The Power of Retail Branding: Reinvention Strategies for Empowering the Brand The Power of Retail Branding: Reinvention Strategies for Empowering the Brand
    2. Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
    3. Winning At Retail: Developing a Sustained Model for Retail Success Winning At Retail: Developing a Sustained Model for Retail Success
    4. Inspired Retail Space: Attract Customers, Build Branding, Increase Volume Inspired Retail Space: Attract Customers, Build Branding, Increase Volume
    5. 1001 Ideas to Create Retail Excitement, Revised Edition (2003) 1001 Ideas to Create Retail Excitement, Revised Edition (2003)

    ASIN: 1584710705

    Book Description

    Specialty, department and discount/off-price stores, e-tailers, designers, manufacturers and shopping malls are all waging branding wars with a vengeance. And, these major retailers now look to the power of branding in every form as their most potent and important strategic asset. Brandwidth is the term the authors of this "what works" book use to define the multi-media aspects of retail brand building.

    Brandstand examines 10 brand strategies used by innovative marketers and explains and redefines the industry's buzz words: Brand Awareness; Brand Image Positioning; Spiral Branding, Attributes, Benefits, Commitments, Destination Branding and Experimental Branding; Brand Associations, and more.

    Brandstand is a book of 35 case studies with hundreds of visuals and in-depth reportage.

    Best Buy • Bruno Magli • Burjurman Shopping Center • Cartier • Crate & Barrel • Columbia Sportswear • Container Store • Donna Karan • E-Luxury • Ethan Allen • Etro • H & M • Harrod's • Hart Shaffner & Marx • Henri Bendel • Hermes • Holt Renfew • Kate Spade • Keds • Laura Of Canada • Macy's West • Mansour's • Marsh Supermarkets • Marshall's • Men's Wearhouse • Mexx • Office Depot • Pacific View Ventura • Park Royal • Saks Fifth Avenue • Sephora • Talbots • Target • Tyson Corner • Wolford

    In Brandstand the top marketing pros from these successful companies share with you what really works for them in the managing of their brand(s). You get first-hand knowledge about their objectives, strategies and execution. We show you the creative efforts they use to communicate the branding story, with over 500 full-color visuals.

    Brandstand is a book filled with real insights and hundreds of ideas that you can use in your own business to build and maintain retail brand equity.

    176 pages 9" x 12" Over 500 color visuals, hardcover

    Customer Reviews:

    5 out of 5 stars Inspiring.......2005-02-03

    This book is a stunning visual reference guide for anyone interested in branding, and wanting to learn from succesful branding strategies of large companies.
    Retail Strategy: The View from the Bridge
    Average customer rating: Not rated
      Retail Strategy: The View from the Bridge

      Manufacturer: Butterworth-Heinemann
      ProductGroup: Book
      Binding: Paperback

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
      Shopping & CommerceShopping & Commerce | Reference | Business & Investing | Subjects | Books
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      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. Winning At Retail: Developing a Sustained Model for Retail Success Winning At Retail: Developing a Sustained Model for Retail Success
      2. Retail Management: A Strategic Approach Retail Management: A Strategic Approach

      ASIN: 0750656964

      Book Description

      The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.

      It is structured around four sections:
      * Section I : retailing in an international context
      * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
      * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
      * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

      * Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight provided by the case studies.
      * Includes a range of learning features to help you test your knowledge and develop your thinking.
      * Talented contributor team offer rigorous and far-reaching analysis of the issues and case histories.
      e-Merchant: Retail Strategies for e-Commerce
      Average customer rating: 4.5 out of 5 stars
      • Basic and Extensive
      • A must read book for e-retailer
      e-Merchant: Retail Strategies for e-Commerce
      Joanne Neidorf , and Robin Neidorf
      Manufacturer: Addison Wesley Longman
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
      GeneralGeneral | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
      Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
      E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
      InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
      GeneralGeneral | Computers & Internet | Subjects | Books
      Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
      ASIN: 0201721694

      Customer Reviews:

      4 out of 5 stars Basic and Extensive.......2003-05-25

      This books covered almost all apsects of retail management (not necessarily e-tail only). The author also provides many exercise/examples, plus one CD-ROM which contains many useful tables. The approach is clear and extensive. The only drawback (or characteristic) is too basic. So if you're looking for more advanced topics, or ways to improve your current operation, you'd better get another book.

      Recommend to new retail manager/students.

      5 out of 5 stars A must read book for e-retailer.......2001-08-02

      I read a lot of e-tail books and "e-Merchant: Retail strategies for e-commerce" is the best one I've read this year. This book doesn't has many "E-related" stuff, instead of that, the authors provide a step-by-step methodologies to explain how to build a successful e-retailer from strategy to implementation. For examply, the book provides the useful concepts about merchandising, inventory management, vendor relations, pricing, promotions and case studies that you'll need, it also included a useful CD-ROM with some useful tables.

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      3. Stop Sitting on Your Assets: How to Safely Leverage the Equity Trapped in Your Home and Transform It Into a Constant Flow of Wealth and Security
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