Book Description
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Customer Reviews:
Excellent for Retail.......2005-01-05
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.
A full coverage of all major retailing topics.......1997-03-10
A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts
Book Description
This 5th edition of RETAILING, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.
Customer Reviews:
Sad.......2001-05-21
If this book really does cost what it says it does, then the editorial review is less than useless. It's sad. Hey, I understand your stock prices are dropping, but don't start loosing the quality.
quest.......1999-04-13
IS THIS PRICE RIGHT? IKNOW A FRIEND WHO PURCHAED ONE LESS THAN I EXPECTED. AM I WRONG?
Book Description
Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.
If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:
- Who wants to be her own boss
- Considering a career in retailing
- Who loves working with people
- Thinking about opening their own business
- Who loves to sell
Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop — finding the perfect location, choosing and purchasing merchandise, and hiring employees. You’ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There’s also great advice on the art of selling and the fundamentals of promotion and advertising. You’ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there’s much more:
- Branding your business
- Identifying and targeting your ideal customer
- Developing a marketing plan
- Pricing your merchandise
- Fulfilling legal and financial responsibilities
- Getting the word out
- Choosing the right media to advertise in
- Setting up and running a sale
- Fundamentals of accounting and financial statements
The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.
Customer Reviews:
Retail Business Kit for Dummies.......2007-08-04
I recently opened a small shop in an antiques mall and found this book to be quite helpful. The information is presented in an interesting and easy to use format. The book covers all the basics and is loaded with useful suggestions for marketing your business.
Good read, but too rudimentary.......2006-08-31
One thing is for sure - if you really intend to start your own retail business, Retail Business Kit for Dummies will not take you far. It is very rudimentary, to say the least. My real disappointment is because of the CD that came with the book, supposedly full of useful forms, reports etc. They looked as if they were written with a typewriter.Anyway, regardless of your profile, I do not think that this book will help you open or run a successful retail business, nor significantly compliment your existing knowledge.
However, it does make an interesting read, and offers good common sense advice based on the authors many years in the industry.
A must read for the beginner.......2005-07-21
I could hardly put this book down after receiving it. I especially liked the section on writing a business plan. Lots of detail in this book.
Great for basics, too general for experienced marketers.......2003-10-13
I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.
This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists.
Some areas that I would like to see developed in future editions are:
* Visual merchandising and store layout - more on principles and examples of floor plans
* Software suggestions - small business retail POS systems, planogram and merchandising design software
* Sample budgets and project plans
* Links to online sources of information - where to find designers, software, sales staff etc
To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.
Great book for retailing entrepreneurs!.......2003-06-17
I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)
This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.
My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you.
...P>Steve
Book Description
Wal-Mart isn't just the world's biggest company, it is probably the world's most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.
Customer Reviews:
Good read about off shoring and big business.......2007-10-22
This is a great book about how Walmart works with some good examples of the good and the bad. The stories about certain companies and products that walmart deals with gives a good example of some of the effects of off shoring on quality and our own health. Good look at the effects of our drive for bargains and the true cost.
Walmart at it's best and worse!!.......2007-10-11
Amazing writting! Very informative as well as entertaining!
The author covers all the ends. I recommend this book 100%.
You won't see this book selling in Wal-mart any time soon!
Good cover of the topic.......2007-10-06
Provides a good coverage of a subject which is not obvious to the naked eye. May attenuate your shopping habits and the way you define a good deal. A must read for americans
Impact beyond price.......2007-09-24
Having spent the past 18 months researching and writing on the negative impact on the economy of poor customer service, go to ACSI research at University of Michigan School of Business, I have found that Wal-Mart's fanitical focus on price, and consumers that focus only on price are having a very negative impact on our country and society. Of all of the books I have read on Wal-Mart, Fishman presents the most detailed factual and insightful information on which to base an opinion on the impact Wal-Mart has made on our communities.
Balanced & Comprehenisve .......2007-09-17
Like many, I begrudgingly shop at Wal-Mart familiar with the arguments of it's negative impact on locally owned business's, and it's poor wages and benefits--------trying in vain to strike a balance between social responsibility and self-interest. It's always struck me as large version of the beloved "five and dime" where I bought my baseball cards growing up. I marvel at the low prices, and the sheer variety of merchandise. Fishman has permanently purged me of the that nostalgia. His backstory on Wal-Mart is utterly convincing in it's pernicious effect on our economy. He ably tells the story of Wal-Mart's rise with it's hyperfocus on pricing. But he's after something bigger here, and that's corporate secrecy. Like many large corporations, Wal-Mart is a closed and secret society. Consumers are robbed of the information that would assist them in identifying the true cost of consumption. Fishman is saying that the rise of the mega-corporation, with their ability to dominate a whole sector of the economy, is both anti-free market and anti-consumer. Though vague, he argues that we must consider stronger governance and regulation. This is where his book left me wanting. I wanted to know what exactly that would look like. That said, this is a well-researched, balanced and important book for our times.
Book Description
Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.
An interactive website offers additional resources for the reader.
Customer Reviews:
Get correct edition.......2006-01-23
Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website.
Be careful when purchasing this book.
Basic introduction with a few bright spots.......2003-02-12
This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.
A realistic review of Retailing...........1999-07-30
RMgmt is a great book with valuable case studies from people with REAL experience.
From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures
Book Description
Everything you need to know to make it in restaurant franchising.
Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:
- Franchising pros and cons.
- Developing a winning concept.
- Selecting the franchise that fits your style and goals.
- Finding financial backing.
- Understanding franchise agreements.
- State franchise rules and regulations.
- Selecting reliable franchisees
- Developing healthy franchiser/franchisee relationships.
- International franchising.
- Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Customer Reviews:
Great introductory book to Restraunt Franchising.......2003-10-26
After evaluating numerous franchising books, this one has been the most useful especially if you are looking to franchise your own restraunt. The content of the book more than pays for steep price.
Book Description
The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!
This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store.
While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a store, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the specialty store business been offered in one book.
This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.
Customer Reviews:
The authors are great at introducing the reader to all aspects of starting their own shop.......2006-05-08
"HOW TO OPEN A FINANCIALLY SUCCESSFUL RETAIL & GOURMET FOODS SHOP" by Sharon L. Fullen and Douglas R. Brown.
Starting your own business can be extremely scary, it doesn't matter what type of business it is. If you are interested in starting a specialty foods shop it can be even scarier because of the lack of competent information available. "How to Open a Financially Successful Specialty retail & gourmet foods shop" is one of the most comprehensive books of its kind in the market place.
The authors are great at introducing the reader to all aspects of starting their own shop. The book is written in an easy to understand conversational tone. With sections specifically on goal setting this book is geared toward the new entrepreneur that does not have past business start up experience.
Read this book before going even considering opening a specialty retail or gourmet foods shop. Many aspects of operating a specialty business can be overlooking in the heat of your ambitions. This book will guide you in identifying all the major areas of concern before you put up all your money and invest months of your time.
The book also comes with a CD that contains pre-written documents that will be very useful in starting and operating your business. This book is highly recommended to anyone who wants to know more about the gourmet foods industry and of course to people interested in starting their own specialty foods shop.
Great Book!.......2006-04-19
The book begins with an overview of what a gourmet shop consists of and how much energy is needed in order to successfully run one. This book gives a complete picture of everything that is needed to run a successful gourmet store. It is comprehensive enough for someone who has never opened a business before to easily start a shop.
It goes into great details of the initial costs and strategies that will be needed at start up. There is even a special section on franchising and writing a business plan. Other areas include taxes, laws, licenses, and insurances that will be needed. There are also skillfully crafted chapters which focus two main areas employee relations and customers including marketing and public relations.
There are chapters that center on the equipment that may be needed and the types of product that can be used in the store. A CD-ROM completes the book, with many forms that can help anyone who goes into business. There are even sections that deal with cash flow and financial management as well as purchasing.
This book offers a comprehensive overview on many of how to start a Specialty Retail business and with the step by step process, anyone can be successful.
Good Read.......2006-04-13
"How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop" is a great read for anyone looking to own their own specialty or niche store. From selling only jam to selling complex kitchen gadgets, this book is great for anyone looking to delve into any niche market.
The authors take readers through a number of get ready steps. They include, among other things, picking location, deciding what merchandise to carry, identifying the target audience, writing a business plan, filing the loan application, and getting the necessities (such as company name, licenses, insurance, etc.).
I love that the book details every thing I would need to know about opening a specialty business. It even discusses decorating tips, hiring a staff, marketing the business, and creating a press kit. Because the book covers so much, it tends to cover only the basics of all the topics. It does not go really in-depth on most items, so if you are looking for some exact how-to guide, this book probably is not for you.
The book also comes with a handy cd-rom that provides sample business plans and other worksheets that I found very helpful. You can easily take the business plan and modify it to suit your start-up business. In addition, there are a number of great resources listed within the pages of the book that any new business owner would find beneficial.
User-Friendly, Quality Advice.......2006-04-11
Perhaps the best piece of information in this handy guide by Sharon Fullen and Douglas Brown is
found on the first couple of pages: make sure your heart is in before you take the leap. They offer nuggets of advice to test your mettle; such as coming up with a short "elevator pitch" to capture the essence of your dream and how valuable careful research becomes if you want to discover your true "niche" market. Information on buying a franchise or starting from scratch, financial avenues to consider and a good outline for a business plan quickly follows. Other chapters present the importance of customer service, successful marketing tips and how to deliver a top-notch public relation campaign that attracts repeat business. You will also discover that the basic mechanics of running a business are not ignored; with sections devoted to purchasing, buying appropriate equipment, staffing, finding user-friendly software, monitoring inventory, managing cash flow and creating ambience in the public areas of the shop. The CD-ROM contains much of the same information found in the book, but does included printable business forms for home and office use, a supply list, as well as a more detailed business plan to use as your own template. Overall this book is very user-friendly, offers quality advice and presents up-to-date information. An important resource you will be able to refer to for many years
Great Book for Potential Shop Owners!.......2004-12-04
Excellent book for anyone wanting to start a specialty or gourmet shop. Extremely helpful and well thought out information CD is great addition!"
Books:
- Retailing Management
- Retailing Management
- Retailing Management
- Retailing Management
- Rich Dad's Advisors®: The ABC's of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad's Advisors)
- SAP(R) R/3(R) Plant Maintenance: Making It Work for Your Business
- Service and Style: How the American Department Store Fashioned the Middle Class
- Sick: The Untold Story of America's Health Care Crisis---and the People Who Pay the Price
- Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
- Stop Sitting on Your Assets: How to Safely Leverage the Equity Trapped in Your Home and Transform It Into a Constant Flow of Wealth and Security
Books Index
Books Home
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General
| Business & Investing
| Subjects
| Books
Consumer Behavior with DDB Life Style StudyTM Data Disk
Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Selling Today: Creating Customer Value (10th Edition)
Consumer Behavior (9th Edition)
International Marketing (Mcgraw Hill/Irwin Series in Marketing)
