Book Description
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Customer Reviews:
Excellent for Retail.......2005-01-05
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.
A full coverage of all major retailing topics.......1997-03-10
A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts
Book Description
Learn from Hundreds of Top eBay Sellers
Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they’ll shop with you again and again. eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers will help you effectively run a store that never closes, sells globally, and offers virtually unlimited income potential.
- Tap the more than 100 million registered users that make eBay the leading online marketplace
- Determine what sells best on eBay and why
- Find little-known sources for products
- Learn about tools that will make your eBay business more efficient and professional
- Develop auctions that create high traffic and product demand
- Handle end-of-sale payments and protect yourself from fraud and loss
- Manage auctions, inventories, and communications effectively
- Provide superior customer service to get an edge over the competition
- Track incidentals, deductions, expenses, and other tax-related items
- Automate to ease processes such as listings, managing images, e-mail, and shipping
- Learn from hundreds of PowerSellers what it takes to succeed on eBay
Debra and Brad Schepp have written about cutting-edge technologies for more than 20 years. They are the authors of nine books, and their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report. They have been online since 1984, and buying and selling on eBay since 1999.
Technical Advisor Michael Kaiser is an Instructor with eBay University. An eBay seller since 1997, Michael is the bestselling co-author of The Official eBay Guide to Buying, Selling, and Collecting Just About Anything.
Customer Reviews:
High hopes weren't quite fulfilled.......2007-10-06
I had high hopes for this book. Great title, but it left me feeling a little disappointed. I learnt a few things, but it didn't represent any huge breakthroughs. My favorite part was chapter 4 which reviewed the pros and cons of the various listing tools and software.
Easy and informative.......2007-09-11
If you are interested in becoming a more effective seller and a knowledgeable buyer this is a very informative book. Its simple format lends itself to quick reference or more in-depth discussions, depending on your level of inquiry. I've read a lot of ebay books and this is a great one to purchase! Check out my ebay profile at jjjs04. Good luck!
Great tips of the trade!.......2007-01-18
Way to go!
This book gave me more information that I ever could have needed for starting up an Ebay business and I will continue to use it as a reference and guide for many of the troubling questions that arise in the cyber-business world.
The authors gave you more resources than you can imagine as well as detailing the benefits of becoming an Ebay Power Seller. It's amazing how much information they crammed between the pages and how amazingly detailed and forthcoming they were with the information. I was surprised to see the multiple lists for valuable online resources, and for those of us who learn best by seeing things in action-- they even have screen-shot pictures in the book with the corresponding URLs to the areas that can give you the most information.
As stated before, this book has a permanent place on my shelf as a reference guide to Ebay and beyond. Even if you're a current seller on Ebay, looking to upgrade your status to a Power Seller, give this book a shot. It could give you the extra boost you need for driving your business toward its goals and setting you on the right paths toward them.
Excellent and recommended tool for your Ebay business!
A complete guide to profit on ebay.......2007-01-11
This book has so many cool tricks you can use on ebay, that its virtually impossible to fail and not make good money. Lerning from the many experiences of other sellers is essential for me, expecially when it comes to learn from their mistakes. Great guide.
A Tremendous Resource.......2006-11-24
Not a cursory overview like many of the eBay books I have read, a well-conceived and thoughtful book for any eBay Entrepreneur!
Book Description
Wal-Mart isn't just the world's biggest company, it is probably the world's most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.
Customer Reviews:
Good read about off shoring and big business.......2007-10-22
This is a great book about how Walmart works with some good examples of the good and the bad. The stories about certain companies and products that walmart deals with gives a good example of some of the effects of off shoring on quality and our own health. Good look at the effects of our drive for bargains and the true cost.
Walmart at it's best and worse!!.......2007-10-11
Amazing writting! Very informative as well as entertaining!
The author covers all the ends. I recommend this book 100%.
You won't see this book selling in Wal-mart any time soon!
Good cover of the topic.......2007-10-06
Provides a good coverage of a subject which is not obvious to the naked eye. May attenuate your shopping habits and the way you define a good deal. A must read for americans
Impact beyond price.......2007-09-24
Having spent the past 18 months researching and writing on the negative impact on the economy of poor customer service, go to ACSI research at University of Michigan School of Business, I have found that Wal-Mart's fanitical focus on price, and consumers that focus only on price are having a very negative impact on our country and society. Of all of the books I have read on Wal-Mart, Fishman presents the most detailed factual and insightful information on which to base an opinion on the impact Wal-Mart has made on our communities.
Balanced & Comprehenisve .......2007-09-17
Like many, I begrudgingly shop at Wal-Mart familiar with the arguments of it's negative impact on locally owned business's, and it's poor wages and benefits--------trying in vain to strike a balance between social responsibility and self-interest. It's always struck me as large version of the beloved "five and dime" where I bought my baseball cards growing up. I marvel at the low prices, and the sheer variety of merchandise. Fishman has permanently purged me of the that nostalgia. His backstory on Wal-Mart is utterly convincing in it's pernicious effect on our economy. He ably tells the story of Wal-Mart's rise with it's hyperfocus on pricing. But he's after something bigger here, and that's corporate secrecy. Like many large corporations, Wal-Mart is a closed and secret society. Consumers are robbed of the information that would assist them in identifying the true cost of consumption. Fishman is saying that the rise of the mega-corporation, with their ability to dominate a whole sector of the economy, is both anti-free market and anti-consumer. Though vague, he argues that we must consider stronger governance and regulation. This is where his book left me wanting. I wanted to know what exactly that would look like. That said, this is a well-researched, balanced and important book for our times.
Book Description
Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.
An interactive website offers additional resources for the reader.
Customer Reviews:
Get correct edition.......2006-01-23
Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website.
Be careful when purchasing this book.
Basic introduction with a few bright spots.......2003-02-12
This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.
A realistic review of Retailing...........1999-07-30
RMgmt is a great book with valuable case studies from people with REAL experience.
From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures
Book Description
Everything you need to know to make it in restaurant franchising.
Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:
- Franchising pros and cons.
- Developing a winning concept.
- Selecting the franchise that fits your style and goals.
- Finding financial backing.
- Understanding franchise agreements.
- State franchise rules and regulations.
- Selecting reliable franchisees
- Developing healthy franchiser/franchisee relationships.
- International franchising.
- Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Customer Reviews:
Great introductory book to Restraunt Franchising.......2003-10-26
After evaluating numerous franchising books, this one has been the most useful especially if you are looking to franchise your own restraunt. The content of the book more than pays for steep price.
Customer Reviews:
Wish I had written it........2007-08-09
Selling Retail is the single best, most profitable book on retail selling ever written. I have a library of over 1,000 sales & marketing books. Didn't know there were that many, did you? This is the one I recommend. Mr. Lawhon has defined every part of the sales process (that in itself makes this a worthwhile read). The section where he shows how to take a customer through the entire sales process is lucid, and obviously comes from decades of owning a profitable retail store. I sell close to a million dollars a year out of a small retail store. I credit intelligence, hard work, willingness to go the extra mile, willingness to learn, and this book with my success. I have also heard the companion tapes. They aren't as thorough as this book.
Want to know why the economy is lagging? Want to know why retail sales are off? Because retail salespeople aren't effectively giving customers what they want. Want to go from a 15% closing rate to an 80% plus closing rate? The answers are here. Need a training manual for your sales force? This is it. I'm a retail advertising & sales trainer. I won't write a retail selling book. This book is the reason. It's all here. I wish I had written it.
Figures don't lie, but liars can figure..........2005-08-06
I'm sure once you wade through all of his unsupported statistics, you'll find some useful advice from Mr. Lawhon, but I'm completely turned off by his assertions of 75% of this and 25% of that, for which he has no documentation. If only I still owned the book (I was reimbursed for it by my employer), I would go back through it with a pen and redline all the useless crap. After reading Book One, I feel discouraged, which is perhaps what the author wanted--to discourage anyone who wasn't wholeheartedly committed to selling. (I started to write "110% committed," but then I would be guilty of misusing percentages in much the same manner as Mr. Lawhon.)
A breakthrough for the retail salesperson a must have.......1998-03-31
Mr. Lawhon found the answers to the questions I have been asking. What is a customer? What is the difference between a successful and less than successful salesperson? It is
clear that he cares about retail selling and truly is there to help. This book as well as the selling bible
are a must read for everyone in the business of selling no matter what you sell!!!!!!!!
The most powerful sales book available........1997-12-09
John F. Lawhon has tapped into the meat of sales. The opportunity to create enormous amount of income is at the tip of the readers hand. He has mapped out a direct line to financial stability all one needs to do is follow the map. I have personally taken a retail furniture store from 30,000+/per month to 65,000-75,000/per month in less than a year by following his guide lines.
There is so much information in this book it must be read continuously. Thank you John F. Lawhon for sharing your knowledge with the public. I look forward to reading your future books. This one book alone will make you money.
Average customer rating:
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ASIN: 0130254347 |
Book Description
* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme
Customer Reviews:
The next level of market segmentation.......2005-10-23
very good read if you want to know your customers even better.
How Tesco is Winning Customer Loyalty.......2005-09-01
Any insight you can get into arguably the most sophisticated retailer in the world today is worthwhile. This book provides a great insight into how Tesco has come to dominate UK retail and in the process fend off the competitive threat of Wal-Mart's UK business Asda.
Simple concept ... too much book.......2005-08-13
I was quite disappointed when I read this book. It explores on too many pages what could have been told in very few. I don't think that it is worth the money.
Highly Recommended!.......2005-03-31
Marketing experts Clive Humby and Terry Hunt and journalist Tim Phillips explain how British grocer Tesco collected, analyzed and used customer data to become a retail giant. Tesco paired its Clubcard loyalty scheme with jazzy information technology (IT) to set a new standard for knowing your customer. Humby and Hunt, as the collaborators behind Tesco's data-driven transformation, focus on praise, but they don't hide Tesco's early mistakes or skimp on its strategic hand-wringing. Though somewhat dryly written, the book compellingly discusses aspects of loyalty programs that don't get much ink outside the retail trade press. For example, it covers the way Tesco's accumulation of rich customer data forced some painful changes in its corporate culture. The authors also serve a sampling of delicious anecdotes and share Tesco's early difficulty with getting some customers - chiefly students - to join Clubcard. Tesco once gave students at a Q&A focus group some complimentary wine and cheese only to find that they "swiftly drank so much wine that they made little sense to anyone still sober." The book shines when discussing such early efforts by Tesco to micro-segment customers by lifestyle habits, including trying to glean individual personality traits from the contents of each grocery cart. We recommend this case study both as the story of Tesco's gutsy, groundbreaking experiment with IT and as a textbook example of how the Digital Age keeps making it possible for smart, daring businesspeople to rewrite the rules of commerce.
Sustaining a Relationship Marketing Idea: Insiders' story.......2004-10-08
It's very seldom that you get to hear the real story behind a relationship-marketing programme. This book provides a brilliant insight into the real world of a successful loyalty programme at Tesco. It is a success story told by insiders (primarily the subcontractors).
The focus is on the Clubcard, but it also contains an interesting chapter on their online shopping success that is created on the basis of many of the same competences that the loyalty card required.
I'd like to put the book into perspective by playing devil's advocate. So what's the downside of a loyalty programme? Three problems usually hinder the success: big investment, internal culture clash, and privacy issues.
1) BIG INVESTMENT. It's expensive to develop the database - and even more expensive to maintain it. Especially the latter point is usually forgotten, while most people haven't yet tried to sustain a loyalty programme. The fact is namely that it eventually always risk running out of steam after the first breathtaking love affair for both the customer and the company.
"Scoring points" has devoted some attention to the development phase, where the Clubcard was "skunk work" without much prestige in the big British retail operation. But I like the second part of maintaining the magic of the relationship even better (because this story is so rarely told). They explain how to keep the loyalty programme alive and kicking for the customers by micro-segmentation, adding financial services, creating multi-channel retailing including the web, and so on to keep the concept fresh. The book also spends a lot of time explaining how the customer data can be used to see trends and also get new understanding of the customers' behaviours that we haven't been able to before.
2) INTERNAL CULTURE CLASH. It's not easy to get everyone in the firm to be oriented towards relationship marketing and make use of the available information. Transaction marketing is usually much easier and less demanding of the organization than real relationship building. "Scoring points" also covers these issues where the competition for resources from the top management is one issue and the relationship to the shop managers and shop assistants is another area. And it doesn't happen overnight - it usually takes several years with constant focus and commitment. The programme had testing phases, and needed many quick wins in several stores to obtain interest from other shop managers. Tesco's lesson in taking the time to make relationship marketing a part of an organization's culture is very valuable - and replicates my experience from other industries.
3) PRIVACY ISSUES. Maybe your customers don't want close relationships. Perhaps your customers even resent knowing that you have collected too much information about them.
In "Scoring points", they tell a story of a wife that complained about condoms that suddenly appeared on her personalized online shopping list, since her husband didn't use them. It turned out that he actually did, but not at home. His fault was that he bought the condoms in a Tesco shop with his loyalty card that was integrated to the web solution. That's how it was shown to his online-shopping wife. So much for privacy... That's an extreme - though real - example. And it's very illuminating for the sensitivity of data that we're dealing with - even when we think we're only selling groceries.
Tesco's story should be required reading for everybody that would like to understand a long-term relationship marketing concept in depth. I find that the real strength of the book is the chapters on how to preserve the programme. This story is often untold.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Books:
- Retailing Management
- Retailing Management
- Retailing Management
- Rich Dad's Advisors®: The ABC's of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad's Advisors)
- SAP(R) R/3(R) Plant Maintenance: Making It Work for Your Business
- Service and Style: How the American Department Store Fashioned the Middle Class
- Sick: The Untold Story of America's Health Care Crisis---and the People Who Pay the Price
- Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
- Stop Sitting on Your Assets: How to Safely Leverage the Equity Trapped in Your Home and Transform It Into a Constant Flow of Wealth and Security
- Stop Sitting on Your Assets: How to Safely Leverage the Equity Trapped in Your Home and Transform It Into a Constant Flow of Wealth and Security
Books Index
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