Book Description
It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy.
Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.
Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.
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"It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy. Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works. One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power. "
Customer Reviews:
Plane reading enroute to China...should be on all flights to PRC.......2007-07-15
James MacGegor has lived the ongoing business evolution in China personally. Drinking jia pi (draft beer)outside of the JianGuo Hotel on his fortieth birthday,he could see evidence of the volitivity of that evolution. To the west, on the face of the SCITE Building were the pock marked bullets holes ,reminders of June 1989. The JianGuo was serving fois gras and competing with Maxim's for customers and to the east ;the beginnings of the third and fourth ring road extension were being buildt .
He has seen and lived this explosive ,volitile growth personally, and has captured the important ,basic "do's and don't when in china" in this book .
In the 21st century, all businesses from Paris to Dundee to Peoria to Osaka need to deal with the reality of the China manufaturing platform. A company will either be a partner or competitor with China ---little in between; and the knowledge in this book is a good starting point in dealing with this worldwide paradigm shift called China
A Business with China Must Read.......2007-06-07
Mr McGregor has a unique insight into the psyche of Chinese Entrepreneurs, Managers, Workers, and most importantly the "Powers that be" within the Government of China. His case studies of how things can go right as well as how things can go wrong provide the reader with a great road map as what TO do and what NOT to do while conducting business in China.
Excellent reference book for doing business with the soon to be biggest economy of the world.
Doing Business in China.......2007-05-08
This is a very good book to give you a general overview of business practices in China. I had to buy it since it was required for one of my MBA classes and I did enjoy reading it.
Insights into how modern China functions.......2007-04-06
This book is interesting and easily readable. A series of significant business ventures are described in enough detail to understand, but with the main focus on the forces that drive the events. The book helps the reader to see business ventures in China from the Chinese point of view. It seems to be written for senior executives that may be contemplating the establishment of business ventures in China. It will be interesting and useful also to readers who invest in Chinese companies or mutual funds, as well as to anyone who would like to understand more about how modern China functions.
The author, who speaks Mandarin, and who was previously the China Bureau Chief of the Wall Street Journal, is well connected at senior levels in Chinese business, political and media circles. He is able to gain insights and learn details about how and why things happen or do not happen in China. For example, Chinese government officials avoid individual responsibility for decisions, preferring the political safety of group decisions, so it is vital for western business people to establish relationships with more than one senior official. Each chapter ends with a short summary of lessons to be learned from the experiences of others doing business in China.
Excellent Primer for Westerner's Negotiating in China.......2007-03-24
Great insight into the Chinese mindset and value matrix, with a disected case study of the Morgan Stanley-CICC first investment bank that reads like a flowchart in avoiding trouble.
Also some interesting tidbits on China-US politics, who the author thinks had a good grasp on Int'l policy and who sold the US out.
Book Description
Since China's accession to the World Trade Organization (WTO) in 2002, China is now officially fully open for business and may soon be the biggest economy in the world. No one in, or embarking upon, a managerial career can afford to ignore a market that comprises one-fifth of the world's population. Doing Business in China is essential reading for the manager or firm setting up a business for the first time in this vital and complex market. Aimed specifically at Western and non-Chinese businesses and managers, this book offers a general framework for understanding Chinese business culture along with a guide for acquiring further knowledge on China.
This text is a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China. Alongside summaries of theoretical research, Doing Business in China provides a perceptual toolkit which will enable the businessperson or student to do business in China and apply that knowledge back in the West.
Building on the strengths of the first edition, this new second edition is fully updated to include new case studies as well as discussion of China's entry into the WTO . It is an invaluable resource for students of international business and management, and practitioners alike.
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This book is a general introduction to managing business ent
Customer Reviews:
How to do the business in China ?.......2002-10-26
Doing business in China!
Relation, Relation And Relation....
If you are using your American or European style to work and even partner with China's firms, you must be failure in the end.
Relationship with the Government and officials are the major concerns when you stepping into the door of China.
Think Global and hire Local Chinese people is the only way to have the final success with your partner in China.
China means: " Always in the historical culture "
So don't think about China with your American Standard !
Try to learn with your local Chinese people (doer)
Anyway, China is opened now and also needed to face the ways for WTO ! Reckon, China can learn from their European and American business partners from today.
This book is essential to appreciating the Chinese psyche..........2001-11-29
Particularly impressive is the author's approach at presenting the Chinese thought process in such a manner that Westerners can not only understand the Chinese psyche, but respect and learn from it as well. This book was perhaps one of the most enlightening books I have read in a while. There is a a concerted effort to show business protocol and potential avenues of entry, but more importantly this book addresses the fundamental social concepts that need to be FULLY understood before attempting to grow in China.
authorative and insightful.......2000-09-04
Of the vast number of books about China, this one is a very useful account of how successfully doing business in China. Western Managers at the forefront in China should read this book which brings together a lifetime of research and practice on China.
Book Description
The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world’s fastest-growing economy
The potential opportunity in China is huge: it is home to a quarter of the world’s population, domestic consumer spending in China is growing by up to 10% a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment.
This book will help multinational corporations and the managers who work in them understand the implications of China’s current stage of development and develop strategies for effectively competing in this environment.
Customer Reviews:
Havard Business Review.......2007-10-17
The collection seems dated; while several of the articles are helpful, the remaining bulk are consequently more misleading.
An excelent reading in my business trips.......2007-07-08
I have been in china for business trips over 7 times and I always use this reading during the air trip(many hours from Puerto Rico to China (22 hours).
And always find something new to apply to my visits for negotiations from this book.
Humberto Torres
Puerto Rico
Must do reading.......2007-02-18
This is a great complitation of HBR articles on China. A must do reading for anyone seriously interested in doing business in China
Typical HBR compilation..........2006-12-27
The articles are, in sum, quite dated and general. Nothing leading edge here as the content is published through the HBS grist mill that greatly enhances the publishing record of their faculty but adds little of current value.
Nevertheless, for the beginner in China, there is some knowledge here, but, again, keep in mind that the business environment in China moves fast and the information here was several years outdated when published.
Good but isolated perspectives.......2006-11-05
Like other HBR articles, the articles in this collection on Doing Business in China are well written and presented, with each examining a particular issue in a fairly coherent way.
However, as they are written by different authors, there is an inevitable lack of cohesion among the articles. For example, in article "Entering China: An Unconventional Approach" (pages 105-121), author Vanhonacker argues that since "Chinese companies...typically have a more immediate interest in profits than foreign investors do," "joint ventures do not offer foreign companies what they need to succeed in China." Yet, in article "Trouble in Paradise" (pages 141-161), authors Xin and Pucik present a case study, where the dilemma faced by the American general manager is such that while his US-based boss wants him to improve the joint venture's profitability from a 4% ROI to a 20% ROI, the Chinese deputy general manager wants to grow the joint venture by acquiring another local Chinese enterprise!
In my experience, the scenarios presented in the two articles are pretty academic because the reality is much more messy than that and hardly rests on such a simple black/white trade-off. Indeed, we now know that the China challenge is multifaceted. Therefore, there is an urgent need for an integrated framework that distills what it takes to succeed in China (how to think as well as what to do) by running a central, balanced theme across all these perspectives.
It is fair to say that although eight useful articles are put together in one volume, this book lacks the above mentioned central theme.
To find such a central theme, you will have to read Dr Wei Wang's The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China. In it, you will find a road map to business success in 21st-century China.
Book Description
Did you know?
Americans have bought $185 billion worth of Chinese goods
China's economy is growing at an astounding rate of 9 percent a year
The trade gap between the U.S. and China has been growing by more than 25 percent per year.
Whether you work for a company doing business in China, or are an entrepreneur looking to export your goods and services An American's Guide to Doing Business in China teaches you the practicalities and the pitfalls of dealing with this complex market. While there are undeniable opportunities in the Chinese market there is also a great deal of hype-and very real political and cultural differences that make doing business in China extremely challenging.
Written by an industry expert with more than two decades of experience, An American's Guide to Doing Business in China is an authoritative and accessible guide on all aspects of doing business in China. An American's Guide to Doing Business in China gives you the information most relevant to doing business in China on a day-to-day basis including:
Finding manufacturing partners
Negotiating contracts and agreements
Choosing a location and hiring employees
This guide also teaches you how to navigate Chinese culture and customs, market and advertise to Chinese consumers, and find the hottest opportunities. An American's Guide to Doing Business in China is what you need to succeed in the world's biggest market.
Customer Reviews:
Too much Hearsay.......2007-06-12
Chance favors the prepared mind, that holds true also for a visit to China, whether it be for business or pleasure.
Reading Mr. Saxon's book beats trying to ride the dragon without a safety net. However, the book seems to be more for entertainment purposes than any real "how-to" business guidance.
Apart from the excessive value judgments, some of the numbers seem to be rather out of proportion. Budgeting USD 500.000 as annual expense for a Representative Office is simply ridiculous. I personally am spending less than USD 40.000 for a very successful Rep Office in Beijing - great office location, commission based sales staff. Like Saxon, I am an M.B.A., but with a background in Sinology and 10 years of China experience.
Most of the advice on manufacturing is simply based on due diligence - which should be applied everywhere, not only in China.
Again, it's a good "Starbucks Read", but don't make it your "Business in China Bible".
Very Informative........2007-05-25
This is a very informative book. Realy a must read for anybody contemplating doing business in China.
A necessary read for anyone planning on doing business in China.......2007-03-28
I have done business in China and have logged quite a few trips there. I bought "An American's Guide to Doing Business in China" at an airport book store because I forgot to take reading material, so my expectations were not high.
Every chapter is a different theme, so each can be read independent of the chapter before or after it and lends itself to reading in any order you want. I started with the chapter on culture. Then I read the one on customs. Just those two chapters alone made the purchase worthwhile. Each topic is straight to the point, and clearly and simply explained. It put many events that I had experienced into sharper focus for me.
Then I went into some other short topics that proved to be amazingly useful. Read the section on how to avoid getting sick there.
One of the most relevant topics for me was the method of negotiating and related topics. The recommendations are very different than the methods I was taught, but they seem to work far better than standard methods.
There were also topics I had learned already and some that were not relevant to me. Several chapters I started and did not finish. However, this is one of the most informative books I have bought in a long time.
Americans' Guide to Doing Business in China.......2007-03-23
"I had been to China only once and was impressed enough with the potential there that I bought three books that seem to be the hottest on the market right now. I read the first one and it was interesting. I now know something about where the China of today came from - some history.
"An American's Guide" was the second book I read. Because of the way it was laid out, it was easy to pick the chapters that most interested me and read those first. I found the book easy to understand and straight to the point. I liked the style and the way it was presented. I went from one chapter to another. I ended up reading the whole thing. I got a lot out of it, it was enjoyable, and I really think I got the knowledge I was looking for out of it. I want to compliment the author for keeping the reader in mind.
I still have the third book I bought unopened, if anyone is interested."
"Starbucks Read" Only........2007-02-13
How can you guys rate this book "5 stars"???!!!
This is a good book for reading on your coffee breaks. I don't believe when the author wrote the book, he consulted with any of his Chinese business partners or friends. There are lots of things that are not true or out dated in the book. Don't get me wrong, this is still a good read for people who want to do business in China and don't know where to start.
However, instead of a "Business Guide", it should be renamed as "Introduction to Chinese Culture." From page 1 - 80 (out of a total 223 pages) it talks about Chinese Culture & Customs which we all can find it over the Internet or tons of other tour/daytrip books or from business partners or even the "Travel Channel!" From page 81 - 223, it DOES talk about things that you should watch out when you do business in China. Much to my disappointment, those things are only briefly explained with NO detail information, NO depth. For example: Chapter 8 (out of 15) of the book - Import/Export and Shipping Issues. This is something that all American company concerns/worries/pays attention about. A total of less than 8 pages with 1 table of Chinese Customs' contact information and that's it. You get the idea.
Since the author claimed that he has been doing business in China for "more than 20 years," a Stanford & Cornell graduate, then maybe he can tell us things that he encountered, problems that he had, solutions that he came up with, cases that he helped his clients. You think?! NOPE, none of that.
Buy this book from Amazon, pay $11 max. Used would even be better. I am being nice to give 3 stars.
Book Description
Turn East-West Relations Into Win-Win Situations
China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.
A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.
China Now includes:
- The best regions to do business
- Nonverbal cues and culture-based signals
- Important travel, meeting, and personnel tips
- Laws and regulations on customs, foreign trade, and investment
- Protecting your intellectual property rights
Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.
Customer Reviews:
Interesting book worth the read.......2007-09-28
This is an interesting book well worth reading, especially if you are doing business in China or plan to do so.
Excellent guide for business negotiation in China!.......2007-07-05
The book is a page turner. China joined the WTO in 2001. With the upcoming Beijing Olympic Games in 2008 and Shanghai World Expo in 2010, China provided fantastic opportunities for multinational enterprises.
The comparisons on negotiation style between Japanese, Korean, Taiwanese, Hong Kong and Chinese managers, were covered in details. It is the best part of the book. This is a must read for all American CEOs.
With the new leadership, Mr. Hu Jintao as president and thousands of revised laws, China is moving out of the corrupt-country list eventually.
In Northeast of China, 4,000 Japanese companies set up shops in Dalian, Harbin is the little Moscow, and Shenyang got investments from South Korean firms. In 2006 Putin approved the oil pipeline from Siberia to Daqing (an old oil field in China), costing $11 to $16 billion USD. Again, opportunities are everywhere!
A good example was given on GreenTree Inn in Shanghai, a hotel chain established by a Californian Chinese. He suffered much on his dealings with the Chinese government red tapes. But at the end, he prevailed. The three keys to his success are: guanxi, patience and persistence.
US and China needed each other. China is no longer just an export country like Germany. China is quickly becoming a vast market for American and global brand-name products. In China, the 300 million middle-class population, is the ultimate consumer power. This number is increasing every year.
The book provided too much history on the Asian countries and it will be better if more real life success stories are covered.
Good Time to Learn Mandarin.......2007-07-05
Every time I visit Shanghai, I become more convinced that this is the Chinese Century, much as the last century was dominated by America and the 19th Century by Britain. I picked up a copy of this book at Hongqiao Airport en route to Beijing and finished it within days.
The authors clearly know their stuff, and despite repeating themselves throughout the text, present a compelling case for respecting Chinese culture and learning how to conduct business differently than the typical American practices. I found their comments on intellectual property rights to be particularly insightful and convincing. Their argument that China (or any other country) will not be motivated to respect other countries' IP rights until they themselves have IP they want to protect is supported by the history of Taiwan, Japan and the US.
Anyone who wants to do business in China will benefit by reading this book. Since China is quickly becoming our biggest trading partner and will someday soon have an economy larger than the US, learning some Mandarin wouldn't hurt either.
Great information and insight with intriguing statistics.......2007-02-25
Sun Tzu said "Know yourself, know your enemy, and you will win every battle." This book provides the readers with a key to the critical success factors of conducting business in China. It contains much pertinent information to help understand the people and the culture that drive the business culture in China. As a former expat manager in Asia for a major American telecom company, I found incredible knowledge, intriguing numbers, and insight in this book, and I highly recommend this book for anyone that wants to grow their business or career with the Chinese economy.
China Now--For Businessman and Layman.......2007-02-18
China Now is a sweeping and practical guidebook for those intending to engage in the formidable challenge of conducting business activities in China. The authors possess first-hand experience which will benefit entrepreneurs as well as corporate executives. There is ample `hands-on' step-by-step guidance, by region, with an emphasis on negotiation preparation, techniques and styles, and approaches to the drafting of contracts and relevant cultural insights. Extensive discussions regarding intellectual property protection with important historical perspective--harking back to the years when Americans provided very lax protection for IP-- provide the reader with an understanding of the opposing views of today. There is also considerable discussion of the existing International IP agreements and the progress made in this area. The various sectors of China's high technology and research and development are surveyed, along with the expanding harbor and container capacity, power supply and information management systems, and air and ground transportation systems.
A brief review of rural China suggests the possibilities for investment by labor intensive industries in these geographical areas that have not significantly shared in the new Chinese economy. There are summaries of the Chinese governmental structures and legal profession, their functions, powers and interrelationships, formal and informal, with discussions of the consequences for foreign business. Useful anecdotal references are sprinkled throughout.
China Now presents historical and cultural perspectives that are lacking in many public portrayals of the nation. China's unforgotten bitter experiences with foreign powers in the 19th and first half of the 20th Centuries are surveyed. The book also offers a present day assessment of the contentious issue of U.S. impediments to trade with China. The authors emphatically set forth their views of the importance of the unimpeded flow of trade for the promotion of mutually beneficial international relations.
In addition to its value for business investors, China Now affords a very useful set of perspectives for the general reader who wants a fuller understanding of the world's `other giant.' It covers not only the principal sectors of China proper (Northeast China, Beijing and Tianjin, Shanghai, the Pearl River Delta (including Hong Kong) and Rural China), Singapore and Taiwan and their economic relations with China, but also addresses the economic importance of the Chinese Diaspora. Historical, cultural and economic relations between North and South Korea and northeast China are also discussed.
Through a portrayal of the evolving business face of China, and its cultural underpinnings, the book serves as a counterbalance to the customary more-or-less dominant focus on the political and military aspects of relations with China. The general reader will find an informative picture of the extensive involvement of Western and Japanese capital investment and business activities in China, Sino-Russian trade and economic cooperation and the growing South Korean investment in northeast China. The mutuality of international economic interests is made quite clear.
America's understanding of China is too important to be left to business people and political operatives alone. China Now can help to bring such understanding to the general electorate. A phrase appearing near the end of China Now: "China and the United States need each other," states an important premise of the book. If this phrase is true and remains true, it is a basis for optimism.
Edward Lindsay
Certified Public Accountant
Member California State Bar (Inactive)
Fountain Valley, California
Book Description
Currently one of the economic hotspots in China, Shanghai leads many Chinese cities in economic performance, foreign-trade growth, and infrastructural development, all of which are explored in this valuable resource. Examining basics such as the latest business trends, new business opportunities, and the city’s major industries, as well as analyzing economic progress in the expanding fields of import, export, and investment, this guide proves an essential tool for business professionals looking to invest in this expanding market. A useful contact directory of service-related organizations and government bodies is also provided.
Book Description
China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
Customer Reviews:
Great Insight Into Chinese Business Practices.......2005-05-31
This is one of the best cross-cultural guides to doing business in China that I have ever read. As a consultant who has been training both Chinese and Ex-pat staff in the area of cross-culture for many years I found the material up to date, fresh and well written. West and Chee do not prescribe to the notion that China's economy is a house of cards ready to fall--or to the equally spurious claim that China is about to take over the worlds economy with its mythical 1.3 billion consumers. Instead, the authors paint a realistic and pragmatic picture of what the 'real' situation is in China and how western business people can best position themselves to meet the challenges of entering its growing market.
This book is written with a genuine affection for China and its culture and it's obvious that the authors have a wealth of insight and experience in dealing with both business and cross-cultural matters on the mainland. I particularly liked the format of the book, which took 10 popular myths about China and the Chinese and debunked them using solid evidence and prescient insight. However, this book is not just about demolishing stereotypes and myths. It's about gaining a realistic view of China, its people and its economy and then getting the reader to understand how they can adjust their work and communication style to leverage their ability to work and live more effectively in China
At a lean 148 pages (British edition), Myths about Doing Business in China has no fluff or filler and can easily be digested in a few hours. The only downside to this book is the $42 price tag that the Philistines at Palgrave, Macmillian extort from the buyer! Yet with that said, I also have to admit that in the long run you'll still consider it money well spent.
Average customer rating:
|
China's Electronics Industry
Michael Pecht
Manufacturer: William Andrew Publishing
ProductGroup: Book
Binding: Paperback
 Microelectronics
| Electronics
| Electrical & Electronics
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| Professional & Technical
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Semiconductors
| Electrical & Electronics
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| Qualifying Textbooks - Fall 2007
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ASIN: 0815515367 |
Book Description
Electronics has been a Chinese pillar of success and is now the largest industry in China with growth of nearly twenty percent annually. China is the world's number one producer of TVs, recorders, DVD players, telephones, calculators, refrigerators, and air conditioners. China also has the number one cellular phone market, is number two in IC consumption, and is the third largest PC producer. Entry into the WTO is leading to economic liberalization, simplification of the licensing and foreign investment policies, and targeted government funding in electronics R&D. Massive incentives are being provided for electronics development projects and customs duties have been reduced on all electronics equipment.
This report on China's electronics industry comprehensively documents the technologies, manufacturing, capabilities, and infrastructure that have made, and continues to make, China a major player in the electronics industry. This book provides data and reports on semiconductors, electronic packages, printed circuit boards, computer hardware and software, telecommunications, and various electronic systems. Other topics include the role of research government, associations, research organizations, educational institutions, science and technology information networks, as well as the pros and cons of western electronics companies establishing an infrastructure in China.
Book Description
China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some "get rich quick" scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.
Customer Reviews:
Comprehensive and Informative.......2005-01-15
This is an excellent book on marketing, management, and working in China. Informative, up to date, and useful, including for people with long-term experience in Asia.
Great business guide for China.......2004-11-27
I have been living in China for years, working in textiles. After reading the book, I now much better understand many of the problems I had, and I wish I would have been able to purchase such a book earlier. It offers great examples of successful business practices and management in China, but also a broad range of pitfalls and mistakes and how to avoid. Particularly I like the lists and tips, which give helpful summaries for important topics.
This is a book I have been waiting for some time. A good summary of a complex topic, and highly recommendable for foreign managers that have to go to and work in China.
Merci!
Great Guide on China Business.......2004-11-22
A useful and down-to-business book on the new economic giant - China. The cultural, economic, social and managerial wealth which the book covers about business in China is professional, broad, and very applicable. I knew China is growing, but I did not know to which extent, why, or even how to participate. The author does not only describe the current situation in China, she also gives a very good insight into the mentality of Chinese, their business attitude, and how to face Chinese in countless day-to-day business situations. A very good introduction and also an excellent companion for any business trip to China, including for experienced China-travelers. The book is informative, detailed and captivating, and I recommend it for anyone interested in China. - far beyond the business.
Books:
- Participatory Workshops: A Sourcebook of 21 Sets of Ideas and Activities
- Practical Guide to U.S. Taxation of International Transactions, Fifth Edition
- Real Estate 101 Building Wealth with Real Estate Investments ( Trump University)
- Real Estate Market Analysis: A Case Study Approach
- Real Estate Market Analysis: A Case Study Approach
- Real Estate Market Analysis: A Case Study Approach
- Real Estate Market Analysis: A Case Study Approach
- Real Estate Riches: How to Become Rich Using Your Banker's Money
- Retailing Management
- Retailing Management
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Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China (A Revised and Updated Edition of "Dealing with the Chinese")
China, Inc.: How the Rise of the Next Superpower Challenges America and the World
Mr. China: A Memoir
China Shakes the World: A Titan's Rise and Troubled Future -- and the Challenge for America
