Customer Reviews:
Best Distribution channels book around.......2006-07-05
Excellent book both in terms of framework and use of practical examples.Comprehensive coverage.Quite updated and international coverage due to the alliance with E. Anderson that teaches in Insead. The mix of the authors's background clearly enriches the book. Highly recommended and easy to see why it is in its 7th edition.
every CEO should read this book.......2006-02-08
This edition is really a significant leap forward with so many great examples bringing the framework and principles to life. All the other changes help to broaden the readership appeal and increase the book's usability.
For me, this is the definitive text in the emerging discipline of routes to market and is of tremendous value to channels managers, marketing managers and anyone responsible for their organisation's routes to market.
In fact, never mind the marketeers, every CEO should be required to read it.
Theorical and Practical.......2003-01-09
This book, containing plenty of cases in accordance with each topic in every chapter, gives readers hand-on perception on how the theory exists within the business world. I especially love chapter 8:"Channel Power", which specifies 5 powers a manufacturer or distributor may owns and how to deploy them properly in different situation or period. While you read, the book keeps you thinking about your own business and desiring to apply these breakthrough knowledge tomorrow, great!
Great update for a seminal book (REVIEW UPDATE: March 23, 2006).......2001-03-28
Marketing Channels is a must-own for any executive who thinks strategically about the way in which customers buy their company's products.
Like the sixth edition, the seventh edition is organized around a comprehensive framework for channel strategy. Each chapter walks through a different element of the framework. This approach integrates a wide range of material while making it easy to sample just the strategic topics that are relevant to your business.
The seventh edition continues the evolution of the book toward an approach well-grounded in the real-world economics of channels. Much of the content has been carried over from the sixth edition, although the book's structure is more streamlined. A lot of superfluous and outdated material from earlier editions has finally been cleaned up.
The chapter on vertical integration has been rightly moved into the "Channel Implementation" section. This is an outstanding chapter that provides a truly unique synthesis of marketing strategy and economic reasoning.
I have only two minor quibbles. One, the book is beginning to lag behind actual management practice. For instance, the discussion of margin vs. fee payments, new to the seventh edition, receives a scant four paragraphs. Two, the chapters on channel institutions (Retailing, Wholesaling, and Logistics) should either be expanded or more closely integrated with examples in the text. In addition, the data presented in these chapters are often out-of-date, in some cases by more than ten years.
As both a channel strategy consultant and one of Erin's former students, I can personally vouch for the validity of their insights into channel strategy. You will not be disappointed by the quality and rigor of thinking in this book.
Outstanding book on marketing channel behavior........1999-02-27
In a business world that is constantly changing, it is absolutely critical to understand the function and behavior of marketing channels -- that is, the roles that manufacturers, distributors, wholesalers, retailers, and consumers play in the channel of distribution. The businesses that understand these tenets will be able to adapt to changes in the marketplace, and those who do not, will ultimately fail.
This is the 5th edition of the original book that developed the theories that explain the structure and behavior of marketing channels. There is still nothing better. For those who understand the significance of channels, it provides a clear roadmap for the analysis of changes. For those who do not, it will explain channel member behavior and illuminate recent successes due to channel management (Walmart, Dell Computer), so that you can understand how the lessons can be applied to your business.
I recommend this book to all business managers, not just to read once, but to keep in your office and refer to often through the years in order to navigate the high seas of channel change.
Product Description
eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational. eBay is a level playing fieldit doesnt matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today! The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!
Customer Reviews:
Great for newbies and everyone.......2007-07-12
Cheryl Russell is articulate and specific in walking a person through the ropes of eBay from square one. She teaches how to do business, not just randomly sell (or try to sell) products. Her book covers details of recordkeeping and how to really grow a large, successful business. She methodically teaches the steps to success and helps the reader see the big picture of growing a business from scratch. Excellent resource!
Great referance for eBay Sellers.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home. also a great reference for the experienced eBayer.
Helpful for sure..........2007-05-08
...but not really anything I didn't already know, and I still consider myself to be a bit of a n00b. But the book does contain some good ideas.
If you are a complete newbie to eBay, this book could pretty much be essential.
wonderful book!!.......2007-02-22
great book! valuable resource, packed with accurate, up to date information on building a business with ebay. this is an interesting read-not at all boring. written for a newbie to ebay, but still an important tool for those with more ebay experience. worth the purchase price. this book has definitely given me important information on getting a store of my own-up and running. buy this book! shannontk
Do Yourself a Favor and Read This Book.......2007-02-09
Let me tell you why this book is important:
1. Listing fees on ebay can eat you alive if you don't pay attention.
2. Security risks are high on ebay,as its success has brought every low-life in the world into its realm.
3. If you want to make a bunch of money buying and selling goods, ebay is a place to do it.
That said, I believe this book provides as good of an overview of the ebay business as any.
You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.
Book Description
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Customer Reviews:
Excellent for Retail.......2005-01-05
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.
A full coverage of all major retailing topics.......1997-03-10
A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts
Product Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Customer Reviews:
excellent.......2007-09-01
This is a great 1st time starter for small business. Anyone who's planning on starting an online business should definitely read.
It's exactly what I was expecting.......2007-08-25
This book is a really must-to read for brand new internet entrepreneurs like me. I'm quite happy about this purchase. I recommend.
Great Resource for Beginners.......2007-04-03
Bruce takes us through all the necessary points to get a website on track to benefit from traffic that can be resourced for little to nothing.
If you have a site that is sitting dormant, this is your book.
I found many basic tips which people may not know how to search for. It's all written out here in this guide.
A Useful Compendium. .......2007-03-16
The majority of the information contained in this book can easily be found by doing several web searches for various topics. That being said, I appreciate the ease of being able to browse through this book for the information instead of searching for information which may or may not be valid.
Within these pages you will find sections on everything from setting up an affiliate program to using banner ads and Google AdWords for your site. You will also find an extensive list of terms and abbreviations common to the e-commerce industry.
Although a bit of a dry read, I finished the entire book in the space of two days on vacation. In the process of reading, several creative marketing ideas popped into my head, so I definitely have the author to thank for that!
In the end, I am giving this book 4 stars for two reasons: 1) He repeats a lot of information, as if trying to stretch out his word count to meet his deadline. 2) Some of the chapters read like an advertise for companies that he either owns or is otherwise related to.
However, beyond those two points of contention, I highly recommend this book as a starting point for anyone who is just starting out in the e-commerce or just needs a little refresher course.
Five Geek vote for Mr. Brown.......2007-01-22
Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.
"How to Use the Internet" is a book that if you read it closely and follow its advise, it will likely pay itself back many-fold. My library is scattered in multiple rooms, but this is one book that currently have a position of honor in the hands-on collection right next to my desk. Both an interesting read and a good reference book for later use.
The topics covered are good for both pure e-commerce business owners (or wannabees), and for people that more specifically target making money from an information base on the internet. E-commerce, Internet advertising, traffic generation in general is covered, as well as more Geek minded topics. Topics such as Search engine optimization, the importance of Meta Tags and Keyword settings, banner advertising, and even potentially using such offerings as Google Adwords(tm) and Google Adsense(tm). I personally believe, that this is one possible good avenue for expansion in a future edition of the book. It would be good for people starting out to know more about the gotchas in using for example Adwords. How the Pay-per-click business works, and the dangers of overspending with sometimes very little ROI. All depending on the business you are in of course. But competing with the big guys can end up being very expensive.
This is one book that already has a worn look and a lot of donkeys ears to remind me of important areas.
I give this book a vote of 5 out of 5 geeks. Good work Bruce.
Book Description
This 5th edition of RETAILING, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.
Customer Reviews:
Sad.......2001-05-21
If this book really does cost what it says it does, then the editorial review is less than useless. It's sad. Hey, I understand your stock prices are dropping, but don't start loosing the quality.
quest.......1999-04-13
IS THIS PRICE RIGHT? IKNOW A FRIEND WHO PURCHAED ONE LESS THAN I EXPECTED. AM I WRONG?
Book Description
This book provides readers with a firm foundation in the principles and techniques of real-world merchandising mathematics and shows them how to apply these fundamentals to solving specific, everyday retail merchandising problems. Throughout, clear, concise explanations of concepts are followed by step-by-step example problems, practice problems using realistic industry figures, and selected answers. Includes suggestions for working some problems on a computer spreadsheet. Features a review of basic mathematics, decimals, percents, fractions, and highlighted formulas. Basic Merchandising Mathematics. Profitability. Cost of Merchandise Sold. Markup as a Merchandising Tool. Retail Pricing for Profit. Inventory Valuation. The Collar Merchandise Plan. Dollar Open-to-Buy. Performance Measures. For Retail Executives and Buyers in training and Small Storeowners.
Customer Reviews:
Great Retail Accounting Overview.......2007-01-19
This book was used in my Merchandising Principles class. It provides great general retail accounting overview, and sufficient background knowledge on the retail industry.
I highly recommend this book to anything thinking about entering into retail industry or staring a retail business of your own.
Book Description
Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.
If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:
- Who wants to be her own boss
- Considering a career in retailing
- Who loves working with people
- Thinking about opening their own business
- Who loves to sell
Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop — finding the perfect location, choosing and purchasing merchandise, and hiring employees. You’ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There’s also great advice on the art of selling and the fundamentals of promotion and advertising. You’ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there’s much more:
- Branding your business
- Identifying and targeting your ideal customer
- Developing a marketing plan
- Pricing your merchandise
- Fulfilling legal and financial responsibilities
- Getting the word out
- Choosing the right media to advertise in
- Setting up and running a sale
- Fundamentals of accounting and financial statements
The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.
Customer Reviews:
Retail Business Kit for Dummies.......2007-08-04
I recently opened a small shop in an antiques mall and found this book to be quite helpful. The information is presented in an interesting and easy to use format. The book covers all the basics and is loaded with useful suggestions for marketing your business.
Good read, but too rudimentary.......2006-08-31
One thing is for sure - if you really intend to start your own retail business, Retail Business Kit for Dummies will not take you far. It is very rudimentary, to say the least. My real disappointment is because of the CD that came with the book, supposedly full of useful forms, reports etc. They looked as if they were written with a typewriter.Anyway, regardless of your profile, I do not think that this book will help you open or run a successful retail business, nor significantly compliment your existing knowledge.
However, it does make an interesting read, and offers good common sense advice based on the authors many years in the industry.
A must read for the beginner.......2005-07-21
I could hardly put this book down after receiving it. I especially liked the section on writing a business plan. Lots of detail in this book.
Great for basics, too general for experienced marketers.......2003-10-13
I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.
This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists.
Some areas that I would like to see developed in future editions are:
* Visual merchandising and store layout - more on principles and examples of floor plans
* Software suggestions - small business retail POS systems, planogram and merchandising design software
* Sample budgets and project plans
* Links to online sources of information - where to find designers, software, sales staff etc
To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.
Great book for retailing entrepreneurs!.......2003-06-17
I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)
This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.
My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you.
...P>Steve
Book Description
Wal-Mart isn't just the world's biggest company, it is probably the world's most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.
Customer Reviews:
Good read about off shoring and big business.......2007-10-22
This is a great book about how Walmart works with some good examples of the good and the bad. The stories about certain companies and products that walmart deals with gives a good example of some of the effects of off shoring on quality and our own health. Good look at the effects of our drive for bargains and the true cost.
Walmart at it's best and worse!!.......2007-10-11
Amazing writting! Very informative as well as entertaining!
The author covers all the ends. I recommend this book 100%.
You won't see this book selling in Wal-mart any time soon!
Good cover of the topic.......2007-10-06
Provides a good coverage of a subject which is not obvious to the naked eye. May attenuate your shopping habits and the way you define a good deal. A must read for americans
Impact beyond price.......2007-09-24
Having spent the past 18 months researching and writing on the negative impact on the economy of poor customer service, go to ACSI research at University of Michigan School of Business, I have found that Wal-Mart's fanitical focus on price, and consumers that focus only on price are having a very negative impact on our country and society. Of all of the books I have read on Wal-Mart, Fishman presents the most detailed factual and insightful information on which to base an opinion on the impact Wal-Mart has made on our communities.
Balanced & Comprehenisve .......2007-09-17
Like many, I begrudgingly shop at Wal-Mart familiar with the arguments of it's negative impact on locally owned business's, and it's poor wages and benefits--------trying in vain to strike a balance between social responsibility and self-interest. It's always struck me as large version of the beloved "five and dime" where I bought my baseball cards growing up. I marvel at the low prices, and the sheer variety of merchandise. Fishman has permanently purged me of the that nostalgia. His backstory on Wal-Mart is utterly convincing in it's pernicious effect on our economy. He ably tells the story of Wal-Mart's rise with it's hyperfocus on pricing. But he's after something bigger here, and that's corporate secrecy. Like many large corporations, Wal-Mart is a closed and secret society. Consumers are robbed of the information that would assist them in identifying the true cost of consumption. Fishman is saying that the rise of the mega-corporation, with their ability to dominate a whole sector of the economy, is both anti-free market and anti-consumer. Though vague, he argues that we must consider stronger governance and regulation. This is where his book left me wanting. I wanted to know what exactly that would look like. That said, this is a well-researched, balanced and important book for our times.
Book Description
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.
This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.
This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.
Customer Reviews:
Only for the newbie.......2007-10-22
Just finished the book last night hoping to find ideas that I could implement in my eBay sales. No real new info here. More geared for the eBay novice. If you have any experience buying or selling on eBay you already know 99% of the info provided in this book.
I found it odd that the author claims to have sold a 4 year old pair of very worn sneakers on eBay for $21 in the beginning of the book and then talks about it again later in the book but the sale price was $26.
Also, the author refers you to links to third party paid services which he owns.
Read this book is one sitting..........2007-10-09
What really stood out for me was the writing style of the book. It was conversational with great stories that were fun and interesting.
Along with great tips, this book is not written in the typical "textbook" format. I read the entire book in less than a day and would definitely encourage anyone to read it!
Simply a GREAT Book!.......2007-10-09
Not only was this book easy to read - the content helped me go from a new eBay seller to an advanced one. I went from 19 feedback to 175 feedback in 60 days using the techniques I learned.
I'd highly encourage anyone interested in learning more about eBay to read this book!
Great eBay book.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home in 30 days. Great reference for the experienced eBayer.
Garbage.......2007-06-08
This book is one big fat advertisement for Ebay and for Adam Ginsberg's other ventures. It had very little useful information, and NO information that cannot be found easily on-line or on Ebay itself. It was a waste of my time reading it. It was utterly repetitive and took forever to actually get to any sort of information or advice. There is hardly enough information in this book to fill a 10 page pamphlet...let alone a 300 page book!!! I'm just happy I got it from the library and didn't end up wasting my money as well as my time.
I wish there was actually a book out there to help people who are not complete ebay beginners. The biggest ebay woe is finding sources for products, and there is little help in this book....OH, unless you want to go to the website Adam plugs and buy more stuff from him. SURE, then he'll help you out. HA, RIGHT!
Books:
- Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
- Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
- Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users
- MAT w/ CD-ROM (REA) -- The Best Test Preparation for the Miller Analogy Test (Test Preps)
- Maverick Real Estate Financing: The Art of Raising Capital and Owning Properties Like Ross, Sanders and Carey
- Modern Real Estate Practice in Pennsylvania
- Multiple Streams of Income
- Newton's Telecom Dictionary: 22nd Edition (Newton's Telecom Dictionary) (Newton's Telecom Dictionary)
- Office Development Handbook (Uli Development Handbook Series)
- One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
Books Index
Books Home
Recommended Books
- The Fifth Discipline: The Art & Practice of The Learning Organization
- My Life at Grey Gardens: 13 Months and Beyond
- Becoming a Graphic Designer: A Guide to Careers in Design
- Birds of India, Pakistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives
- Getting What You Came For: The Smart Student's Guide to Earning an M.A. or a Ph.D.
- New Menopausal Years, The Wise Woman Way: Alternative Approaches for Women 30-90
- History: Fiction or Science
- Using Information Technology 6/e Introductory Edition w/ PowerWeb
- Advanced Financial Accounting with Dynamic Accounting PowerWeb
- Granta 73: Necessary Journeys
General
| Business & Investing
| Subjects
| Books
Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
Managing Channels of Distribution
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
The Manager's Guide to Distribution Channels
Channel Advantage, The
