Customer Reviews:
Best Distribution channels book around.......2006-07-05
Excellent book both in terms of framework and use of practical examples.Comprehensive coverage.Quite updated and international coverage due to the alliance with E. Anderson that teaches in Insead. The mix of the authors's background clearly enriches the book. Highly recommended and easy to see why it is in its 7th edition.
every CEO should read this book.......2006-02-08
This edition is really a significant leap forward with so many great examples bringing the framework and principles to life. All the other changes help to broaden the readership appeal and increase the book's usability.
For me, this is the definitive text in the emerging discipline of routes to market and is of tremendous value to channels managers, marketing managers and anyone responsible for their organisation's routes to market.
In fact, never mind the marketeers, every CEO should be required to read it.
Theorical and Practical.......2003-01-09
This book, containing plenty of cases in accordance with each topic in every chapter, gives readers hand-on perception on how the theory exists within the business world. I especially love chapter 8:"Channel Power", which specifies 5 powers a manufacturer or distributor may owns and how to deploy them properly in different situation or period. While you read, the book keeps you thinking about your own business and desiring to apply these breakthrough knowledge tomorrow, great!
Great update for a seminal book (REVIEW UPDATE: March 23, 2006).......2001-03-28
Marketing Channels is a must-own for any executive who thinks strategically about the way in which customers buy their company's products.
Like the sixth edition, the seventh edition is organized around a comprehensive framework for channel strategy. Each chapter walks through a different element of the framework. This approach integrates a wide range of material while making it easy to sample just the strategic topics that are relevant to your business.
The seventh edition continues the evolution of the book toward an approach well-grounded in the real-world economics of channels. Much of the content has been carried over from the sixth edition, although the book's structure is more streamlined. A lot of superfluous and outdated material from earlier editions has finally been cleaned up.
The chapter on vertical integration has been rightly moved into the "Channel Implementation" section. This is an outstanding chapter that provides a truly unique synthesis of marketing strategy and economic reasoning.
I have only two minor quibbles. One, the book is beginning to lag behind actual management practice. For instance, the discussion of margin vs. fee payments, new to the seventh edition, receives a scant four paragraphs. Two, the chapters on channel institutions (Retailing, Wholesaling, and Logistics) should either be expanded or more closely integrated with examples in the text. In addition, the data presented in these chapters are often out-of-date, in some cases by more than ten years.
As both a channel strategy consultant and one of Erin's former students, I can personally vouch for the validity of their insights into channel strategy. You will not be disappointed by the quality and rigor of thinking in this book.
Outstanding book on marketing channel behavior........1999-02-27
In a business world that is constantly changing, it is absolutely critical to understand the function and behavior of marketing channels -- that is, the roles that manufacturers, distributors, wholesalers, retailers, and consumers play in the channel of distribution. The businesses that understand these tenets will be able to adapt to changes in the marketplace, and those who do not, will ultimately fail.
This is the 5th edition of the original book that developed the theories that explain the structure and behavior of marketing channels. There is still nothing better. For those who understand the significance of channels, it provides a clear roadmap for the analysis of changes. For those who do not, it will explain channel member behavior and illuminate recent successes due to channel management (Walmart, Dell Computer), so that you can understand how the lessons can be applied to your business.
I recommend this book to all business managers, not just to read once, but to keep in your office and refer to often through the years in order to navigate the high seas of channel change.
Book Description
The Travels of a T-Shirt in the Global Economy takes the reader on a fascinating, around-the-world journey to reveal the economic and political lessons from the life story of a simple t-shirt. Over five years, business professor Pietra Rivoli traveled from a Texas cotton field to a Chinese factory to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and history of modern business and globalization. Using the story of the t-shirt to illustrate the major issues of the globalization debate, this uniquely entertaining business book offers a surprising, enlightening, and balanced look at one of the major topics of our time.
Prize or Award
- Business Book of the Year 2005, Finalist
- AAP Awards for Excellence in Professional and Scholarly Publishing, 2006
Customer Reviews:
Great Read.......2007-09-24
The book is a good read, since I am taking my international trade class, this is actually one of the require reading. If someone who is very liberal, or cuddle to grave type of mentality, this book does not offer the cuddly senstivitive that the faint hearted people are looking for. But it is quite realistic. If you can look pass the sweatshops and all, this is a good read.
Good, but light-weighted.......2007-09-11
The book is an advocate of free market and a defender of the globalization. Basically the author portraits non-market forces to be bad (examples: artificial constraint on the labor worker's mobility, international trading protection, and restriction of new technology applications). She also proposes that free trade is good (example: used apparels in Africa). It is an interesting angle with which to examine the globalization phenomena. By recognizing that there are non-market forces at play, one should, or so the author seems to suggest, attribute negative effects (such as sweatshops) to these forces and work on eradicating such forces. The ideal situation would be, as author implies, an absolutely free market operating in bringing everyone maximum benefit.
While there may be novelty in this theme, I do not feel that it merits all the details and tidbits as presented in the book. In fact, I find this book more like a research log than a final product. The stories and observations are definitely interesting and well-written. However it is not always clear where they lead to and what conclusion they are designed to support. I think the book can be reduced to 1/3 of its volume and still be able to make the same points.
On the other hand, many conclusions are not well supported. For example, about trade restrictions, the author argues that US quota systems impact how capital and labor flows in the world, and shape the economy of other countries. While it is obvious that all US trading partners would behave under the influence of US trading policies, more quantitative evidences are required to ascertain the extend of such influence. Such details are lacking in the book. As another example, the book stated that China lost more textile jobs than the US. Therefore, the US jobs are not going to China, but are just disappearing due to technology advances. Such claim is not well-supported, either. These two forces (technological advances and job relocations) can both contribute to the job loss. Their relative importance in the US cannot be indicated by how much textile jobs are lost in China. (In addition, the book does not point out that most Chinese factories operate at a lower technological level than their US competitors. Therefore, the job loss rate due to technological advance is not the same in US and China.)
On a more grand scale, the book fails to address the following issue, which is very relevant to the topics at hand. Globalization in essence is a process of integrating many previously local markets into a unified global market. Previously, each market has different states of balance and is supported by different Government infrastructure. After integration, capital, labor and product flow to maximize profit for the capitalists. Such flow disrupts all local balances before a global balance is reached. For example, the labor cost in the US today is reasonably high because most people have the choice of working as blue collar or white collar workers. Some people are willing to work for lower wage to avoid the extra training and investment required for white collar jobs. However the difference in wages cannot be too large. In China, on the other hand, the pool of unskilled labor is huge and opportunity of getting trained and advancing into white collar jobs is very limited. Therefore, the unskilled labor cost is very low in China. Moreover, the tradition and culture in China allows for lower safety standards and environmental standards as imposed by the Government. Now the current state of balance in the US is the result of adjustments over generations and is relatively optimal. In a global market, however, the US cannot keep its balance until the whole world reaches the same balance. In the long run, such re-balancing is not a big problem and is even desirable. However, in the short run, it brings shock to the US markets, and such shock is unevenly bore by the arguably most vulnerable population: the workers. To me, this is a very important issue in globalization. Economically, globalization is win-win and everyone eventually will benefit. Humanitarianly, however, there are people who suffer in the process and it is the duty of the society to help them and (God forbid) protect them.
Overall, I'd say that this is a very interesting and thought provoking book. I enjoyed reading it at my leisure. However, I don't consider it to be of the caliber of an Economics textbook.
Can you understand global economics?.......2007-07-05
It's all about the money, someone said. This wonderful book starts with the growing of cotton subsidized by the US government, the spinning and weaving in China, the T-shirt making in Bangla Desh or wherever, its wear in the United States, and its ultimnate fate as second-hand clothing in West Africa, the only free market found by the author.
A simple and elegant account of interconnected global economics, of who gets value, who adds value, and who gets the money. Fun to read.
Doesn't take sides; just informs........2007-05-14
An intelligent, fair minded, well-researched, and very interesting book. I was assigned to read it for a class, so I had to force myself to open it, but once I did, I had a hard time putting it down. The book is not only informative, it also reads like a good story. The author is an economics professor whose writing style is friendly and accessible. Rather than being yet another abstract book about the global economy, it's about how everyday people function in, and are affected by, the global economy. The book doesn't take sides, it just informs the reader about something that affects us all.
Good, casual read offering good perspective.......2007-01-15
This book takes a pretty balanced approach to questions of globalization by tracing how a T-shirt is produced, from raw materials to the folded T-shirt in a department store, to the used T-shirts that are reprocessed or go to developing countries for a second life. Probably everyone can learn something from this book, and the narration is fairly engaging (it was good plane reading for me). The writer tries to keep the book agenda-free, putting forth both economists' and anti-globalizers' perspectives and describing how, to a certain degree, an effective global economy needs pushes from both camps.
Book Description
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of the industry, looking in detail at the main competitors worldwide and analysing the factors underlying their successes and failures.
Customer Reviews:
Excellent coverage of a broad subject.......1998-12-04
As international retailing grows, American business managers must understand more and more cultures in depth. This book pulls together information and theories from psychology, sociology, marketing, finance, and cultural anthropology in an attempt to inform the reader about major differences between buying cultures. The author introduces general information and then reviews specific areas of the world. Cases about actual companies are included which can be used to illustrate the chapter points. A good start on an evolving subject.
Book Description
Now that Wal-Mart has conquered the US, can it conquer the world? As Wal-Mart World shows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the United States. Now, though, it is the largest company in the world. Its global labor practices and outsourcing strategies represent for many what contemporary economic globalization is all about. But Wal-Mart is not standing still, and is opening up stores everywhere. From Germany to Beijing to Mexico City to Tokyo, more than a billion shoppers can now hunt for bargains at a Wal-Mart superstore. Wal-Mart World is the first book to look at this incredibly important phenomenon in global perspective, with chapters that range from its growth in the US and impact on labor relations here to its fortunes overseas. How Wal-Mart manages this transition in the near future will play a significant role in the determining the character of the global economy. Wal-Mart World's impressively broad scope makes it necessary reading for anyone interested in the global impact of this economic colossus.
Book Description
A former company executive explains the guiding philosophies of the global retail giant ALDI, whose 50-year history and successful spinoff Trader Joe's has made it a corporate leader on the scale of Wal-Mart and General Electric. Simplicity, not discount, is discussed as the answer to the company's driving question Why should customers visit your store? The corporate culture, philosophy, working principles, and organizational methods of ALDI are explained as the major factors for the company's extraordinary growth and success. This insider's perspective on the company offers lessons on consumer retailing and management that will be useful to aspiring business professionals.
Customer Reviews:
The INSIDE story.......2005-09-15
Brandes worked as a ALDI director and set up ALDI in Holland amongst other things. I read the book in German and it is great. A must if you work in retail. Brandes worked at Aldi and wrote this book to strengthen the company's "institutional memory".
Less is more: the ascetic culture of a low-cost retail giant.......2004-10-12
This book is the untold inside story from a former executive of German retail discount giant Aldi. Some of the advices that I recall from the German edition are the following (they are all interrelated):
ASCETICISM AS A BASIC PRINCIPLE. This word is usually connected to people avoiding physical pleasures and comforts, esp. for religious reasons (e.g. monks). In this context, it's more focused on what you can do without: headquarters, external market study, management consultants, and highly complex information technology. Instead Aldi focuses on a simple price strategy (everyday-low-price), undifferentiated product assortment, and avoid luxury.
THRIFTINESS AS A GUIDING PRINCIPLE. Everybody's talking about cost consciousness, but at Aldi this is second nature. There's a continuous avoidance of unnecessary costs on all levels.
INTERNAL RECRUITING OF HIGH-LEVEL MANAGERS. This principle is also recognised in bestseller "Good to Great". It's also a strong signal to internal candidates that they can expect to be next in line ... so be patient, you're time will come. The principle makes sure that top-managers fit the company culture. The negative effect is that you occasionally will be lacking the fresh eyes from outside.
LIVE THE DECENTRALISED ORGANIZATIONAL CULTURE. Aldi believes that the most efficient enterprise exists, when the overall direction set by the central unit is clear and remainder of the decisions are left to the decentralized organization - closer to where the action is.
MAKE A VIRTUE OF A NECESSITY. Many firms focus on doing some things unusually well. That's not necessary. The best service is often just doing the obvious and necessary tasks in a simple way.
CONTINUOUS IMPROVEMENTS. Instead of believing in huge cost cutting exercises or grandiose concepts like business process reengineering, Aldi believes in all employees' ideas to reducing costs. They are close to day-to-day work and can best evaluate what needs to be done to continually make things simpler and less expensive. This idea is closer to the [Japanese] quality concept of continuous improvement (evolution) than any [American] management fads on cost reduction based on organizational revolutions or merger-mania.
STICK TO YOUR KNITTING. Do only what you can do really well. Retailers are to trade with consumers; producers are to produce. Don't diversify, stick to the core business. Concentration is important for efficiency.
NO PUBLIC APPEARANCES. The attitude is that the public information is useful only to the competition. The managers' self-manifestation won't bring any competitive advantage for Aldi. This principle probably only works, since it's a private company. In the brave new world of war for talent and capital, this attitude probably will have to be adjusted.
SIMPLICITY IN PRACTICE. Avoid strong central staff and a big headquarters. The practice in the line of business is much more important than any theoretical staff work. Line managers do all special tasks. Focus on lean organizational hierarchies, clear decision authority, clear targets, and simple execution.
If you want to understand some of these productivity principles by low-cost companies better, let me recommend that you also check out "Less is more" by Jason Jennings. The companies cited in that book are Ikea, Ryanair, The Warehouse, Nucor, etc.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Average customer rating:
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The Diffusion of E-commerce in Developing Economies: A Resource-based Approach
Zeinab Karake-Shalhoub , and
Lubna Al Qasimi
Manufacturer: Edward Elgar Publishing
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Binding: Hardcover
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ASIN: 1843765144 |
Book Description
`Undoubtedly an important contribution. E-commerce is a technology which holds the possibility of levelling the global trading playing field. This book provides a necessary review of current issues in e-commerce in developing economies, and a useful collection of good practice and solid theory for scholars, policymakers and professionals.' - John Peters, Emerald Group Publishing Limited, UK
`This is a road map of some of the challenges governments and companies face, in terms of physical and human infrastructure, as countries wrestle with a rapidly changing commercial environment. As the virtual world conquers ever more of the material world, countries that adapt and adopt to a cyber reality will likely do better. If you are doing business or setting policy in a developing country, you want to understand and address the issues raised in this book.' - Juan Enriquez, CEO, Biotechonomy, US and author of The Untied States of America and As the Future Catches You
The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development.
Using a resource-based view of economies, the authors hypothesize that differences in the adoption of electronic commerce technologies in developing economies can be attributed to a sense-and-respond capability of governments with respect to new technologies, which they term `technological opportunism'. One of their main objectives is to establish the distinctiveness of technology opportunities from related constructs, such as innovativeness, and show that it offers a significantly better explanation of technology adoption and diffusion than do existing constructs. The book examines a number of developing countries' experiences with electronic government, bringing real life experience to the adoption of an e-government model by looking at the issue from strategic as well as operational perspectives.
The volume's ground-breaking research and conclusions will be of great interest to professionals, researchers and students in the areas of e-commerce and economic development; government officials of developing and newly industrialized countries contemplating e-government initiatives; and information technology managers.
Average customer rating:
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Strategic Issues in International Retailing: Concepts and Cases
John Dawson
Manufacturer: Routledge
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Binding: Paperback
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ASIN: 0415343712 |
Book Description
As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
Average customer rating:
- Nothing earthshattering. Could've been said in one chapter.
- Listen to your customer! Is this the "radical" new approach?
- Brilliant Insights to Parties within Demand Chain
- Enlightening Read into the Retail Industry!
- To all of those who paid full price at the bookstore
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From Mind to Market: Reinventing the Retail Supply Chain
Roger D. Blackwell
Manufacturer: Collins
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Binding: Hardcover
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Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated
ASIN: 0887308333
Release Date: 1997-10-21 |
Amazon.com
Roger D. Blackwell, an Ohio State University marketing professor and Fortune 500 consultant, believes that nothing short of a "radical reinvention of retail" will suffice in the hypercompetitive marketplace expected in the future. From Mind to Market: Reinventing the Retail Supply Chain is his prescription for 21st-century success. His strategy involves getting into the heads of consumers, accurately anticipating their needs, and then quickly meeting them with effectively developed products and services. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.
Book Description
"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain management."
Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.
Customer Reviews:
Nothing earthshattering. Could've been said in one chapter........2001-01-29
Somewhat disappointing read in that there really wasn't any synopsis at the end of the book to bring all of the cases in point and related ideas together to make a coherent "call to action." While the information presented is interesting, educational, and valuable, the concept of "demand chain management" is not all that radical. The fact the more companies do not engage in the practice is what's really radical! There is no excuse for not conducting rigorous market research and analysis and gaining an intimate understanding of the customer base being served (or disserved in some cases). Mr. Blackwell's information could have been summed up in a 15 page article in a respectable journal. There was no need to produce an entire book on this.
Listen to your customer! Is this the "radical" new approach?.......2000-09-25
There is nothing radical, or ground-breaking in this book. Contrary to what the cover or any of the previous comments may imply.. The basic (and almost the only) point is that "one should always listen to the customer," which is nice but not new or radical. No matter how hard you look, you will not be able to find any more "ideas" on retail marketing beyond this basic point.
Chapter 6 (Shifting Functions among Supply-Chain Players) has a very timely topic, however the content is extremely poor. Short of examples, Professor takes on the universities as inefficient supply-chain members.
Apart from being disappointed by the conceptual content of the book, I also feel fooled by the "real world" examples generously sprinkled throughout the text. In none of these examples, there is enough relevant knowledge to be able to say (at least roughly) this is how they did it. In fact, most of the descriptions of real-world practices are full with irrelevant knowledge with only one discernable purpose: To advertise a bunch of companies under the disguise of a serious book. That maybe why there are so many of those success (!) stories.
So, this book itself is an example of setting up too high and inaccurate expectations on the mind of consumers, and failing badly to abide by the implicit contract created by those expectations. It is a huge marketing mistake!
Finally, I must also mention that my faith in Customer Reviews has weakened tremendously. I simply cannot believe this repetitive dribble got all 5's!
(PS. Don't be fooled by its curious, nicely designed cover. It reflects a pathetic "brave new world" vision of marketing: People barcoded for collecting consumption information.)
Brilliant Insights to Parties within Demand Chain.......1999-07-22
This book shows a lot of cases quoted from customer-centric winning retailers. These are very realistic and helpful information to the parties related to supply chain. The expression by "Do the right things right" means the desired and normal management style. However a lot of companies are difficult to do so. "From Mind to Market " leader challenges to do so. This is a major key success factor. Finally, the case of Manco moved me too much. Because their customer services are not to be assumed cost center, but to be invested proactively. This is extremely excellent concept. Most of the companies don't think it right.
Enlightening Read into the Retail Industry!.......1998-11-20
This has been a most gratifying read...only just finished reading all the valuable insights into how retailers have been reinventing themselves in the tight marketplaces and carved strong niches for themselves with the detailed database knowledge accrued from their existing and would-be customers. Amazing the lengths to which companies, especially the SMEs, go to garner a strong fellowship of loyal customer base.
To all of those who paid full price at the bookstore.......1998-11-06
I am a student taking Dr. Blackwell's marketing 650 at OSU fall 98. (GO BUCKS) The book is really well written and is full of interesting and informative information -- I just wish he would have told all of us about Amazon.com at the start of the class so we could have saved 1/3 off the inflated OSU bookstore price!
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Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
Managing Channels of Distribution
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
The Manager's Guide to Distribution Channels
Channel Advantage, The
