Product Description
eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational. eBay is a level playing fieldit doesnt matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today! The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!
Customer Reviews:
Great for newbies and everyone.......2007-07-12
Cheryl Russell is articulate and specific in walking a person through the ropes of eBay from square one. She teaches how to do business, not just randomly sell (or try to sell) products. Her book covers details of recordkeeping and how to really grow a large, successful business. She methodically teaches the steps to success and helps the reader see the big picture of growing a business from scratch. Excellent resource!
Great referance for eBay Sellers.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home. also a great reference for the experienced eBayer.
Helpful for sure..........2007-05-08
...but not really anything I didn't already know, and I still consider myself to be a bit of a n00b. But the book does contain some good ideas.
If you are a complete newbie to eBay, this book could pretty much be essential.
wonderful book!!.......2007-02-22
great book! valuable resource, packed with accurate, up to date information on building a business with ebay. this is an interesting read-not at all boring. written for a newbie to ebay, but still an important tool for those with more ebay experience. worth the purchase price. this book has definitely given me important information on getting a store of my own-up and running. buy this book! shannontk
Do Yourself a Favor and Read This Book.......2007-02-09
Let me tell you why this book is important:
1. Listing fees on ebay can eat you alive if you don't pay attention.
2. Security risks are high on ebay,as its success has brought every low-life in the world into its realm.
3. If you want to make a bunch of money buying and selling goods, ebay is a place to do it.
That said, I believe this book provides as good of an overview of the ebay business as any.
You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.
Product Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Customer Reviews:
excellent.......2007-09-01
This is a great 1st time starter for small business. Anyone who's planning on starting an online business should definitely read.
It's exactly what I was expecting.......2007-08-25
This book is a really must-to read for brand new internet entrepreneurs like me. I'm quite happy about this purchase. I recommend.
Great Resource for Beginners.......2007-04-03
Bruce takes us through all the necessary points to get a website on track to benefit from traffic that can be resourced for little to nothing.
If you have a site that is sitting dormant, this is your book.
I found many basic tips which people may not know how to search for. It's all written out here in this guide.
A Useful Compendium. .......2007-03-16
The majority of the information contained in this book can easily be found by doing several web searches for various topics. That being said, I appreciate the ease of being able to browse through this book for the information instead of searching for information which may or may not be valid.
Within these pages you will find sections on everything from setting up an affiliate program to using banner ads and Google AdWords for your site. You will also find an extensive list of terms and abbreviations common to the e-commerce industry.
Although a bit of a dry read, I finished the entire book in the space of two days on vacation. In the process of reading, several creative marketing ideas popped into my head, so I definitely have the author to thank for that!
In the end, I am giving this book 4 stars for two reasons: 1) He repeats a lot of information, as if trying to stretch out his word count to meet his deadline. 2) Some of the chapters read like an advertise for companies that he either owns or is otherwise related to.
However, beyond those two points of contention, I highly recommend this book as a starting point for anyone who is just starting out in the e-commerce or just needs a little refresher course.
Five Geek vote for Mr. Brown.......2007-01-22
Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.
"How to Use the Internet" is a book that if you read it closely and follow its advise, it will likely pay itself back many-fold. My library is scattered in multiple rooms, but this is one book that currently have a position of honor in the hands-on collection right next to my desk. Both an interesting read and a good reference book for later use.
The topics covered are good for both pure e-commerce business owners (or wannabees), and for people that more specifically target making money from an information base on the internet. E-commerce, Internet advertising, traffic generation in general is covered, as well as more Geek minded topics. Topics such as Search engine optimization, the importance of Meta Tags and Keyword settings, banner advertising, and even potentially using such offerings as Google Adwords(tm) and Google Adsense(tm). I personally believe, that this is one possible good avenue for expansion in a future edition of the book. It would be good for people starting out to know more about the gotchas in using for example Adwords. How the Pay-per-click business works, and the dangers of overspending with sometimes very little ROI. All depending on the business you are in of course. But competing with the big guys can end up being very expensive.
This is one book that already has a worn look and a lot of donkeys ears to remind me of important areas.
I give this book a vote of 5 out of 5 geeks. Good work Bruce.
Book Description
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.
This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.
This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.
Customer Reviews:
Only for the newbie.......2007-10-22
Just finished the book last night hoping to find ideas that I could implement in my eBay sales. No real new info here. More geared for the eBay novice. If you have any experience buying or selling on eBay you already know 99% of the info provided in this book.
I found it odd that the author claims to have sold a 4 year old pair of very worn sneakers on eBay for $21 in the beginning of the book and then talks about it again later in the book but the sale price was $26.
Also, the author refers you to links to third party paid services which he owns.
Read this book is one sitting..........2007-10-09
What really stood out for me was the writing style of the book. It was conversational with great stories that were fun and interesting.
Along with great tips, this book is not written in the typical "textbook" format. I read the entire book in less than a day and would definitely encourage anyone to read it!
Simply a GREAT Book!.......2007-10-09
Not only was this book easy to read - the content helped me go from a new eBay seller to an advanced one. I went from 19 feedback to 175 feedback in 60 days using the techniques I learned.
I'd highly encourage anyone interested in learning more about eBay to read this book!
Great eBay book.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home in 30 days. Great reference for the experienced eBayer.
Garbage.......2007-06-08
This book is one big fat advertisement for Ebay and for Adam Ginsberg's other ventures. It had very little useful information, and NO information that cannot be found easily on-line or on Ebay itself. It was a waste of my time reading it. It was utterly repetitive and took forever to actually get to any sort of information or advice. There is hardly enough information in this book to fill a 10 page pamphlet...let alone a 300 page book!!! I'm just happy I got it from the library and didn't end up wasting my money as well as my time.
I wish there was actually a book out there to help people who are not complete ebay beginners. The biggest ebay woe is finding sources for products, and there is little help in this book....OH, unless you want to go to the website Adam plugs and buy more stuff from him. SURE, then he'll help you out. HA, RIGHT!
Book Description
Use e-mail to boost your income-today!
The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.
If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:
* Develop and sell a product online
* Target your customers
* Promote your product
* Market to niche audiences
* Create an e-marketing business plan
Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.
Customer Reviews:
Spam and endless sales pitches.......2007-10-19
Spaming people is not a valuable "Secret" of e-commerce, it will only earn you angry ex-customers and bring ill-fame to your business partners. This book is nothing but Spam and sales pitches for Joe Vitales offerings, and his ill-famed partners products. We do not approve of his methods and we disagree with the proposed scams set forth in this book.
43 ways to SPAM, and ads for Vitales other books........2007-09-29
Save your money. Spaming is self-evident so you don't need this book. And it is mostly just ads for other books and consulting.
nothing but a sales pitch for Vitales other books and services.......2007-09-25
endless sales pitch by Vitale, with some "Here is how to Spam" advice which is not worth the money.
E-book gone paper with numerous gems.......2007-09-06
This is the second book on Internet Marketing that I have read. I am a novice looking and learning about this underground business venture.
The E-code is essentially a collection of topics covered by various experienced marketers. At quick glance, the value of this book does not come forward right away. The overall organization and variation in writing style makes for a choppy reading experience. However, there are many tips throughout that make this book worthwhile. The book it self is any example of how things come together in the electronic world.
The E-code might be better read in moderation instead of full steam ahead- straight-through. I tend to read books cover to cover, marking pages and making notes along the way with sticky tabs. I then go back and review all the gems and great tips that I feel are key. This book, I did not tab and mark up like crazy, but the areas that I did mark are key areas of Internet marketing that I did not know before. There are some key chapters that I founds very helpful in understanding how internet marketing systems are deployed, tactics and methods used.
If you are looking for a step by step guide, this is not the book. However, there is a few chapters that come close to this. The E-code covers a lot about marketing in general and how it applies to the internet. There is certain set of rules that should be followed to insure a lasting presence and trust. This book does a great job in this regard and provides many insightful tips along the way.
One Important thing to note about this business is that it is not fast money answer. It really is about building something up overtime. The big money can come, but overnight success is rare. If you are serious about working on your own online business and willing to put the time in to get it going, Books like this one, The E-code will prove helpful.
Other books and constant learning are required to keep up with what is current. This book is for the new comer.
waste of time and money.......2007-08-13
this is a waste of time and money. Just telling people to SPAM, and some how-to-spam tips is not worth wading thru the extended sales pitches for Vitale's other products.
Average customer rating:
- Good read
- Enthralling. It gets better as it goes on.
- Engaging, informative, and entertaining!
- Not terribly substantive, and not even that fun to read
|
Snipers, Shills, and Sharks: eBay and Human Behavior
Ken Steiglitz
Manufacturer: Princeton University Press
ProductGroup: Book
Binding: Hardcover
 General
| Popular Economics
| Business & Investing
| Subjects
| Books
Theory
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Retailing
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Consumer Behavior
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Psychology & Counseling
| Health, Mind & Body
| Subjects
| Books
| Adolescent Psychology
| Applied Psychology
| By Topic
| Child Psychology
| Clinical Psychology
| Cognitive
| Counseling
| Creativity & Genius
| Developmental Psychology
| Education & Training
| Ethnopsychology
| Experimental Psychology
| Forensic Psychology
| General
| History
| Hypnosis
| Industrial Psychology
| Logotherapy
| Medicine & Psychology
| Mental Illness
| Movements
| Neuropsychology
| Occupational & Organizational
| Pathologies
| Personality
| Philosophy of Psychology
| Physical Illness & Psychiatry
| Physiological Aspects
| Psychiatry
| Psychoanalysis
| Psychobiology
| Psychopharmacology
| Psychosomatic Medicine
| Psychotherapy, TA & NLP
| Reference
| Research
| Sexuality
| Social Psychology & Interactions
| Statistics
| Suicide
| Testing & Measurement
eBay
| Business & Culture
| Computers & Internet
| Subjects
| Books
Look Inside Computer Books
| Trip
| Specialty Stores
| Books
Look Inside Health Books
| Trip
| Specialty Stores
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
Similar Items:
-
The Black Swan: The Impact of the Highly Improbable
-
Playing for Real: A Text on Game Theory
-
Chases and Escapes: The Mathematics of Pursuit and Evasion
-
A Farewell to Alms: A Brief Economic History of the World (Princeton Economic History of the Western World)
-
Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist
ASIN: 0691127131 |
Book Description
Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But how does eBay really work, and how does it compare to other kinds of auctions? These are questions that led Ken Steiglitz--computer scientist, collector of ancient coins, and a regular eBay user--to examine the site through the revealing lens of auction theory.
The result is this book, in which Steiglitz shows us how human behaviors in open markets like eBay can be substantially more complex than those predicted by standard economic theory. In these pages we meet the sniper who outbids you in an auction's closing seconds, the early bidder who treats eBay as if it were an old-fashioned outcry auction, the shill who bids in league with the seller to artificially inflate the price--and other characters as well. Steiglitz guides readers through the fascinating history of auctions, how they functioned in the past and how they work today in online venues like eBay. Drawing on cutting-edge economics as well as his own stories from eBay, he reveals practical auction strategies and introduces readers to the fundamentals of auction theory and the mathematics behind eBay.
Complete with exercises and a detailed appendix, this book is a must for sophisticated users of online auctions, and essential reading for students seeking an accessible introduction to the study of auction theory.
Customer Reviews:
Good read.......2007-08-27
This is a good book and I thought it was entertaining. Some may find it a bit dry because it is written more like a text book but it does have some interesting information, some interesting stories, and it has a lot of math in the back. We all love math right? The math is just for reference and is in the appenedix, it was a good book I thought. However, it was not so much about trading safely on ebay, it was more about how real life auction rings fix prices, some statistical analysis of online auctions etc.
This is a good book but if you are looking for something that explains ebay fraud and how to avoid it, look for Scams and Scoundrels, it describes more of what I thought this book would be about. While this is good, it does not have the information on identifying fraud auctions, fraud sellers, or how to protect yourself from ebay scams like Scams and Scoundrels does. Get them both, they are both good, just different takes on ebay criminals.
Enthralling. It gets better as it goes on........2007-07-08
I've never liked auctions, but that has not reduced the interest of this book in any way. It gives clear and engaging explanations of how different auctions work, both in theory and in practice. Special attention is given to eBay of course, and why it works the way it does.
The main text discusses strategies and the effects of different auction rules without resorting to any math, allowing the reader to gain an excellent grasp of the issues without concentrating on technical details. But the underlying theory is not shortchanged in any way by this, since the math is contained in substantial appendices, where it is laid out with complete, easy-to-understand explanations.
I highly reccommend this book both as an introduction to eBay, and to auction theory. For me, it's both.
Engaging, informative, and entertaining!.......2007-07-03
Snipers, Shills, and Sharks is an instant classic that will appeal to anyone interested in understanding why ebay works the way it does and how it relates to a beautiful economic theory developed over the past few decades. How do English, Dutch, and Vickrey auctions work? Why do experienced ebayers snipe? When should a seller set a secret reserve? Why is ebay a second-price instead of first-price auction? Why does ebay post the second highest bid and not the highest one? These answers and much more are crisply explained and supported by real-world and laboratory experiments. I opened the book knowing next to nothing about auctions and ebay (other than as a participants), and now I feel that I understand a great deal.
Steiglitz begins in Chapter 1 with classic auctions, including English and Vickery. He explains the theory underlying each auction, including the seminal result that bidders should be truthful in a second-price auction such as Vickery or English (with a few caveats). Chapter 2 motivates ebay as a natural evolution of the English auction where bidders participate over time, with a fixed deadline. Chapter 3 analyzes real bidding histories on ebay and other experimental results. He explains when practice agrees with the theory, but also when it doesn't on account of human behavior. It also explains the benefits of sniping. Chapter 4 explains why ebay is not a first-price auction; Chapter 5 discusses strategies for the seller, including how to set the opening bid and secret reserve; Chapter 6 discusses strategies for the bidder, including how much to bid and when. Chapter 7 describes various ways that participants cheat and the theory underlying it.
The theory is inherently mathematical, but Steiglitz does a masterful job of replacing the math with easy-to-understand intuition in the main text and deferring the technical details to the appendices. That being said, the appendices are definitely a worthwhile read if you remember single variable calculus. The theory is extremely elegant. Appendix A treats the class Vickrey results; Appendices B and C cover various extensions. Appendix D describes a number of experimental results. Numerous references are provided for further study.
One of the most charming features of the book is the author's conversational tone and his personal anecdotes, both as an avid coin collector and as a professor who performs classroom experiments. For example, Steiglitz illustrates the "winner's curse" via a classroom experiment where he auctions off a jar of nickels to the highest bidder.
Not terribly substantive, and not even that fun to read.......2007-05-01
I picked this book up with great anticipation after hearing about it from Marginal Revolution. As an avid ebay user for the past 5 years and an economics major back in college, I was hoping that I'd find some insightful nuggets on the inner workings of auction economics and psychology.
What I found instead was a somewhat tired text that did not have a whole lot to offer. The introductory chapters on various auction types were the best and mildly entertaining, but it went slowly downhill from there. It read more like a textbook than a book you'd want to read for pleasure. There is no math in the main text, by design. The author has chosen this to keep it readable to everyone, and keeps the formulas in the appendix. That's fine by me, and I wouldn't take off stars for that. The thing that boggs this book down is that there isn't much substance. He cites a few small studies here and there that aren't very conclusive and don't give me much insight on what works and doesn't work on ebay.
Book Description
The 4
th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.
Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
Customer Reviews:
irony .......2005-09-06
New to the subject, I found the book pitched at the right level, stimulating for the layman and a useful starting point for teaching.
However, having paid the usual ton of cash for an academic text I was appalled to find ch 4- 'Global Markets'- scattered with solecisms and typos. I counted five, my favourite (I'm English) being the 'Untied States'. Clearly a spellchecker from the last century was used here.
I have been in touch with the chapter's author, Al Rosenbloom, and he very affably explains that the fault lies with the publishers. This makes sense. My grouse is that text books shouldn't contain any typos, least of all those that address the computer-driven future of commerce. If cutting edge publishing allows errors such as 'wherkever' and 'Cambodia is country...' to creep into a reference book then the technology has a long way to go.
Otherwise recommended
If you are new to e-marketing, great book to start...........2005-01-27
I had this book as part of my Master's Digital Marketing course at coloradotech.edu
Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more familiar with how it works. I remember back when submitting a site to Yahoo was free. Then again, it took FOREVER to get listed.
Anyway, for those new to banner ads, paid listings, website promotion, affiliate programs, etc., this book may be for you.
For those that are already familiar with the objectives of conventional marketing, and the web, you may find a lot of the material more 'common sensical'.
I didn't give it 5 stars, because there are other books out there that describe e-marketing on a much broader scale, such as the book I had for my previous class: Electronic Commerce, A managerial perspective 2004.
Marketing viewed from multiple angles........2003-02-23
I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.
Good Book.......2002-09-30
This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.
Valuable to read.......2002-03-28
E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.
Book Description
- Beat the big-box retailers - Provide outstanding customer service - Use technology to your advantage
Customer Reviews:
Good content; light on colorful examples.......2007-08-17
The authors did a good job of explaining the academics of retail. They covered everything from strategies for purchasing, competing with big chains, advantages of technology and training for employees. This is a great book for those concepts. However, the authors explain these concepts in much the same way Ben Stein talks about dry eyes. Colorful retail experiences could be used to make fun examples and make the book more readable and less like a lecture from a finance professor. My only other gripe was that examples from the non-clothing world would have been great, such as selling technology items that lose value as they age on the shelf. Those gripes aside, I would recommend this book to anyone who needs to understand retail 101. You will definitely walk away thinking about your next trip to Abercrombie differently.
Excellent primer.......2007-08-15
Looking into starting a retail business prompted me to look for books that would give an insight into the world of retail. This book has not dissapointed. The writing is light while providing good information and real world examples.
The resource CD contains spreadsheets and documents such as job descriptions, payroll budget, supplier checklist, balance of business which provide a great starting point for the owner.
Ok, but out of date.......2006-07-24
This has some good information as noted by other reviewers, but also a few shortcomings. Some of its advice will be useful only for particular businesses. It contains many references to fashion retailing and will be very relevant for people doing that.
The major shortcoming is that the technology chapter is woefully out of date. Written in 1998, it contains such chestnuts as, "We believe that every one of the personal computers in your store should have a CD-ROM drive." and "Providing information over the internet is a much better business proposition than selling products over the internet. Even if you could get your home page address to a huge number of potential customers, we do not believe that you should try to sell things to them." Considering I bought ther book online, I must respectfully disagree with the authors. This is not to say the chapter is entirely irrelevant. No better website advice has ever been given than, "Customers are not interested in bells and whistles when they visit a website. Instead, they want useful information and they want it quickly." I would give a new edition of this book with an updated technology chapter a four star rating.
THIS BOOK IS THE BEST RESOURCE.......2006-04-13
Look no further for information on how to launch your retail business! This book has everything you need and more! Ted Topping is such an amazing resource on all things retail - he guides you in a practical, professional, thoughtful and caring way through every step of starting your retail business. If you want to be successful in starting your business - or if you need advice on your current business .... READ THIS BOOK!!! It is an invaluable guide which you will refer to for years to come.
Excellent! Love the templates/worksheets in the back!.......2005-08-05
This book is so easy and straightforward. This book is definitely a keeper! Also I love the templates in the back, especially the competition checklist.
Book Description
Affiliate Millions
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Customer Reviews:
Technique but no cookie.......2007-10-19
As someone who has spent over a decade on the Internet, I understand the fundamentals of the building of a tool or the utilization of a tool that can be used to generate money online. If you understand this too, then skip this one.
This book is for the complete novice. BUT if that novice buys it, they will regret it because they will spend hours and hours toiling to get to an expert level of understanding on how to build and utilize a system such as this and then be faced with the same outcome I was.
There is absolutely no recommendation for products and services that do well in this environment. All of the check copies posted in the book were dated from 2005 which most folks know was the hay-day of the search marketplace and literally was the first year in existence for the pay-per-click marketplace. Today's marketplace, especially in the affiliate realm, is extremely more competitive largely because of books like this. There was no effort expended in addressing this competitive pressure and the resulting gap reduction between affiliate commission and PPC bids.
At the end of the day, folks, there are no easy millions. You must be ahead of a trend like Mr. Borelli, to exploit such an opportunity. Once the rest of the world has caught up, the only thing you can hope to do is ... you guessed it ... sell a book to teach others how to do it.
Basic tools for the online gold rush.......2007-09-06
My experience was similar to that of "gordo the lordo." Plenty of clicks but just a few orders. Getting clicks isn't hard. What kind of clicks? That's the $1,000,000 question.
As a search engine advertiser, your task is to capture the clicks of consumers who have made a buying decision or are very close. These clicks will make money for you. The clicks of people who are "just browsing" will cost you money. You have to be a student of online search behavior.
You capture money-making clicks by finding highly relevant keywords and writing focused ads. How hard can it be? Get your ads up and running, tweak them, and watch the money roll in. You only need basic English skills and common sense. A degree in advertising or English is not going to help.
I would encourage anyone to try it because you may discover that you have the knack. By spending $500 or so, you should be able to get an idea how well you might do. Don't make the mistake I made, which was to let my ads capture several hundred clicks without getting any orders. I kept thinking "the orders will kick in." They didn't. Stop your ads after 200-300 clicks and wait for results. (Even 50 clicks are too many with retail sites.) You can either tweak the ad (if it's close to break-even) or abandon it and try something else. Tweaking wouldn't have helped my ads, which earned pennies for every dollar spent on clicks.
You are playing the keyword market on Google. Some keywords sell for $20 per click and more. Search engine advertisers don't get caught up in keyword "bubbles." They are only after potent "value" keywords that sell for 25 cents or less.
The keyword market is like a gold rush. Everywhere you look the ground is torn up by hordes of stampeding prospectors. You wander far and wide hoping to find a stone that hasn't been turned. How many thousands of other guys are out there trying the same thing? Good luck.
You never know. You might have the knack. Affiliate Millions gives you everything you need to know to get started. When I joined my first affiliate program and set up my first ads, I had the book open and followed it not step-by-step but word-for-word. It's just the kind of "excruciating" detail a beginner needs.
Mr. Borelli explains how to evaluate the earnings potential of an affiliate program. The profit, or course, depends on your revenue per click. An adgroup for $20 books may not be the way to go.
Should you actually make money, there is a chapter on campaign finance. You have to manage your cash flow to optimize performance. If another book on online advertising has this kind of chapter, I haven't seen it.
Mr. Borelli has set up the Affiliate Millions website for "prospectors." The only item listed for sale is the book. There is a free monthly newsletter. There are no ads. Mr. Borelli answers questions on the site's discussion board. If you are at all familiar with the "get rich online" racket you know how exceptional this is. Such sites are usually crammed with ads and have little useful information.
Mr. Borelli's advice is a bit sketchy and vague. That's because it has to be. If Mr. Borelli were to disclose his winning formula, everyone would copy him and he would be out of business within hours. All he can do is point people in right direction. Within that proviso, he provides clear and valuable information.
Mr. Borelli makes no promises that prospectors will get rich. He merely suggests that it is possible. He ends the opening chapter with "Take it step-by-step and read the chapters that follow, and you'll stand a good chance of becoming an Affiliate Millionaire yourself." If he starts the book by saying your chances are practically nil, no one will continue reading.
Like "gordo," I'm amazed that anyone could make millions at this. A million dollars in a year is $2,700 a day. You would have to consider yourself pretty successful with $2,700 a day in SALES, never mind commissions. You would have to strike it rich with multiple million-dollar campaigns. You would have to come up with new ones all the time.
Think of the millions in revenue Mr. Borelli is generating for the companies he advertises for. They should throw a party for him.
Didn't work for me.......2007-08-21
I tried the principles in this book. I set up some ads for a variety of products and different companies through Commission Junction and was, at first, delighted that I was getting a good amount of clicks. I was confident the ads were good enough because of some experience I've had in the past writing copy.
However, after over 250 clicks to major websites that boasted a large earnings per click, I got one sale and a large $ loss. The ads were good enough to catch the people's attention, but no one was buying.
I think this is a tough way to go at it. A website might be the better way to go. I am amazed that anyone could make any money doing this, never mind millions.
Direct and Immediately Useful.......2007-07-24
I was seeking a detailed, practical and thorough "how-to" approach to build internet-based revenue. This book filled the bill. It covered all key facets of the approach - particularly helpful for a layperson - as well as for someone with web-based experience (as am I). I have yet to test the specific recommendations. The book was solid.
Basic start but could leave you broke.........2007-07-12
Its true that money can be made by signing up for affiliate programs and marketing them on pay per click search engines. However, its possible to lose a great deal of money and this book doesn't do a good enough job helping people calculate the risks. For example, the author indicates he markets Amazon products. Amazon on its basic associate program pays 4%. A $20.00 book pays a comission of .80 cents. But in pay per click advertising a marketer can pay 30, 40 cents and even a dollar depending on the keywords. In a test marketing the new Harry Potter book (book 5) I spent over 9.00 in ppc ads that resulted in 4 sales. The click thru to sale was 13%... which isn't bad. The point is, I earned only about $2, but spent over $9.00 to earn it (a loss of $7.00). The author doesn't explain how to choose affiliate programs in terms of cost vs. payoff. Anyone who reads this book will get some basic information, but before spending money on ppc advertising they'd be better off buying The Ultimate Guide to Google Adwords which does a better job explaining keywords, writing effective ads and managing campaigns.
Book Description
America's official eBay Ambassador shares his humor, know-how, and matchless eBay expertise in this newly revised edition of the authoritative guide geared to both the beginning bidder and seller, as well as the professional entrepreneur.
Whether it's just a desire to make some extra money, buy the latest set of golf clubs, or start a new business, people around the world “do it eBay.” With a community of more than one hundred five million people around the world every day, eBay is the World's Online Marketplace.
In this definitive resource, ultimate eBay insider Jim Griffith—A.K.A. Griff—tells you everything you need to know to become a successful buyers and seller and to navigate the changes and improvements being introduced to the eBay website in 2004-2005. In this indispensable manual—authorized by eBay and featuring the very latest formats, screen shots, protocols, and etiquette—the eBay Guru of online auctions provides a comprehensive blueprint for:
* Navigating the Web site and new eBay features
* Placing a bid
* Putting items up for sale
* Starting and running your own successful eBay business
Plus:
* Changes and additions to eBay procedures and policies
* Tricks of the trade from successful eBay buyers and sellers
* Strategies for safe, secure, hassle-free eBay buying and selling
* Tips and shortcuts for even the most technologically challenged
* Case studies and success stories of people whose lives have been changed by eBay
Whether you're a first-time user or an online pro, The Official eBay ® Bible is the only guide you need to shop and sell with the best of them.
Customer Reviews:
An excellent basic guide to eBay.......2006-06-03
This is an excellent basic guide to buying and selling on eBay. Griff peppers his instruction with plenty of personal stories and anecdotes, has screen shots of what you'll see online in case you're not sitting at your computer while you're reading, and tells you probably more than you need to know to use eBay.
This book delivers what it promises: clear, easy-to-understand instruction on eBay.
Jacquelyn Lynn
author of the Online Shopper's Survival Guide and co-author of Make Big Profits on eBay
GREAT BOOK!!!.......2006-03-10
I read this book and it told me a lot about how to buy and sell items on eBay. It is a great help for anyone. It is very detailed on certain points like: Buy It Now, Bidding, Paying for Items, and many other points. I would definitely reccommend having a copy of this book on hand if you are going to buy or sell items on eBay.
well-written.......2006-01-26
4 stars for fullfilling its intended purposes. One lacking star for apparently disappointing readers for its lacking anticipated business pointers.
This book is obviously targeted toward eBay newbies, and for that purpose it makes a heck of a good job in providing both clarity and motivation. While at the same time being embedded with corporate self-marketing lines without being offensive.
It seems as though the author has retained a centered state of mind while writing this entire book. Even if the topics are basic, such as how to list items and packing items, it's being presented in an entertaining way and may well do a good job in hooking up new members to eBay. It's definitely a helpful place to start.
Since the intentions of the book are ambiguous however (it's not clear wether selling eBay or teaching people how to sell on ebay is the central purpose here), it's also reasonable to contend that level-wise, this is not the best book out there. But the quality of that level is yet high and consistent. Everything that's being taught in the book is easy to grasp and follow, and there's a certain underlying energy in terms of writing style that makes eBay selling look fun. Because of that this book does a very good job in marketing eBay (both as a selling enterprise, and its individual services) and in convincing readers to sign up for their own accounts. That's not an easy balance to achieve without being a hypocrite. But the author even promotes environmental responsibilites, which kind of defies the notion of being a hypocrite, such as being a mere greedy prick behind the smile. It's more than that.
So this is a good book, not only content-wise, but also motivation-wise.
Very basic. Good for beginners........2005-04-02
The book is very basic, along the lines of the Dummies series. There is a screenshot of everything, which makes the book long. If you are just starting out, the book is good because it is comprehensive. However, there is a high percentage of garbage in the book, such as detailed instructions on how to bookmark a page in a Web browser, and a couple chapters on how to write HTML. The book is mainly a how-to book, not a book with many advanced selling and buying tips.
After reading the top eBay books, below are my recommendations:
---Beginner with eBay and computers---
1. The Official eBay Bible
---eBay Seller---
1. Sell it on eBay
2. eBay Hacks
---Full-Time eBay Business (not for the casual seller)---
1. eBay Strategies
2. eBay Business the Smart Way
VISIT EBAY AND FORGET THE BOOK.......2005-01-24
Unless you are absolutely..and do mean ABSOLUTELY, completely new to eBay and have never even navigated the site, then this book might be somewhat useful. It instructs you on all you need to know about such as searching eBay, bidding, buying, paying, selling items, setting up your own eBay storefront, security and resolving issues, etc...it is a wealth of information.
But if you've been an eBay user, you already know most of this information already. There aren't any buried secrets to be found in the book. No "get rich quick" magic pill ideas. The fact is that all of this information and a LOT more can be found on the eBay site itself. EBay has done a marvelous job of putting all of this information on their website. You need only visit the help links to go to screens that will provide everything you need to know about bidding and buying.
Then there's the vast links of various sellers tools that teach you all about listing items, taking and uploading pictures, accepting payments, etc. What's made eBay so popular is the fact that is really is so very easy, step-by-step to use and anytime you get hung up there are a vast array of help screens, message boards, even Live, one-on-one help chats with eBay personnel you can use to help.
Perhaps it's nice having all of this info in one convenient play as opposed to navigating a lot of onscreen pages, but once you know where to get answers there's really not much need for the book.
Customer Reviews:
A good introduction and survey of the world's largest market.......2004-01-02
As someone who has spent 30+ years living in the world that the authors describe, I found it a good outline of how the grocery business works - from a marketing point of view. The primary value of the book is in the breadth of its coverage, its readability and shortness. I have personally purchased at least a dozen copies to pass on as orientation material for my senior staff who may benefit from more of a big picture of the world they are working in, as well as specialized consultants for our firm that need to understand our milieu. None of these people would read the longer, more comprehensive tomes. So this book fills an urgent need for some of us practitioners.
Light weight.......2003-09-15
Barbara Kahn is a marketing professor at Wharton but I hear only because her husband Robert J. Meyer is also a chaired marketing professor in the same department. She wrote a "quantitative" dissertation for her PhD but Kahn actually is a touchy-feely behaviorist who works on variety-seeking behavior, a very trivial topic in marketing ignored by all serious researchers. She knows nothing about quantification by her own admission. She also says her dissertation was written entirely by her supervisor and not by her, my Wharton friends tell me. This background, or rather, the lack of any background, is reflected in her book. The book falls seriously short of its promise and reads like an alphabetical soup. Don't waste your money on this book when there are much better books available on amazon.com. Better still don't waste your time on this book. It's an IQ-reducer and will leave you dumber and more confused.
My review :).......2003-03-19
Hi. I read some of the book when I took Professor Kahn's Mktg 101 class. (for those of you in the class, not much was on the test about this book). Anyway, although it was recommended for "Anyone who shops" I shop practically everyday and grew up shopping often at grocery stores, but did not find the book to be a good read. I consider myself relatively well educated in business related literature as I took the class during my senior year at Penn's Wharton school. There seemed to be too much academic information which distracted me from enjoying the book and getting a lot our of it. For people on Prof. Kahn's level of marketing expertise this book is likely to be very useful, but it is not as useful to undergrads in Marketing 101 or to the general population.
Insights into consumer behavior and industry responses.......2003-02-12
This book is divided into two parts, one on the state of the industry, and one on consumer behavior. In the first part, the authors do an in-depth analysis of the changes in the retail industry (the move towards discounting, the responses of small grocery retailers to Wal-Mart-style companies, the changes undergoing the supply chain of suppliers to the grocery industry, etc). In the second part, they delve into the available research on consumer behavior, dealing with issues such as store layout and comfort (smells, colors, space, etc). A very solid book, very dense with information.
comprehensive view of marketing in the grocery business.......2000-12-15
First off, let me state that this is by no means a book meant for light reading. It was assigned to me as part of Professor Kahn's (the author) Introduction to Marketing lecture at the University of Pennsylvania. Although not the primary text used in class, the Grocery Revolution provides a comprehensive view of the grocery business. It thoroughly discussed the marketing mix (product, price, place, and promotion). Although the book covers everything very well, it tends to become very repetitive, with the same examples cited over and over. Also, there is a huge presence of numbers and percentages from various studies that become overwhelming after a while. The book, however, does provide a very good view of the whole marketing mix in one industry. It is a good book to use as an example for a concrete view of the basic marketing concepts.
Books:
- eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
- eBay: The Missing Manual
- Economics of Regulation and Antitrust - 3rd Edition
- Essentials of Corporate Finance (Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
- Every Landlord's Tax Deduction Guide
- FLIP: How to Find, Fix, and Sell Houses for Profit
- FLIP: How to Find, Fix, and Sell Houses for Profit
- FLIP: How to Find, Fix, and Sell Houses for Profit
- Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business
- Fundamentals Of Corporate Finance (Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
Books Index
Books Home
Recommended Books
- Occupational Outlook Handbook 2006- 2007
- Elementary, My Dear Watkins
- Principios de Economia: Microeconomia
- The Knight and the Blast Furnace: A History of the Metallurgy of Armour in the Middle Ages & the
- Vocal Selections from City of Angels
- Chicken Soup for the Prisoner's Soul: 101 Stories to Open the Heart and Rekindle the Spirit of Hope,
- Animal Tracks of the Great Lakes States: Illinois, Indiana, Michigan, Minnesota, New York, Pennsylva
- Publication Manual of the American Psychological Association, Fifth Edition
- The Birth of Industrial Accounting in France and Britain
- Weird Women, Wired Women
How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
eBay: Top 100 Simplified Tips & Tricks (Top 100 Simplified Tips & Tricks)
What to Sell on eBay and Where to Get It
Tax Loopholes for eBay Sellers
