Average customer rating:
- Required reading for anybody who is involved in fundraising!
- Fundraising
- GREAT read, easily digestible
- Habits Worth Cultivating
- Great Book!
|
The Fundraising Habits of Supremely Successful Boards: A 59-minute Guide to Ensuring Your Organization's Future
Jerold Panas
Manufacturer: Emerson & Church
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The Ultimate Board Member's Book: A 1-Hour Guide to Understanding and Fulfilling Your Role and Responsibilites
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Fundraising Mistakes That Bedevil All Boards (And Staff Too): A 1-hour Guide To Identifying And Overcoming Obstacles To Your Success
ASIN: 1889102261 |
Book Description
"A large part of virtue consists in good habits," said William Paley.
In his new book, The Fundraising Habits of Supremely Successful Boards, Jerold Panas would rephrase that a tad: A large part of an organization's success depends on its board's willingness to cultivate certain behaviors.
Over the course of a storied career, Panas has worked with literally thousands of boards, from those governing the toniest of prep schools to those spearheading the local Y. He has counseled floundering groups; he has been the wind beneath the wings of boards whose organizations have soared.
In fact, it's a safe bet that Panas has observed more boards at work than perhaps anyone in America, all the while helping them to surpass their campaign goals of $100,000 to $100 million.
Funnel every ounce of that experience and wisdom into a single book and what you have is The Fundraising Habits of Supremely Successful Boards, the brilliant culmination of what Panas has learned firsthand about boards who excel at the task of resource development.
Anyone who has read Asking or any of Panas' other books knows his style - a breezy and irresistible mix of storytelling, exhortation, and inspiration.
Habits follows the same engaging mold, offering a panoply of habits any board would be wise to cultivate. Some are specific, with measurable outcomes. Others are more intangible, with Panas seeking to impart an attitude of success.
Here's just a sampling:
• You don't allow a mission deficit. • You never lose sight that your organization is in the business of changing lives or saving lives. • You're willing to leave the comfort zone. • You understand that not all gifts are worth accepting.
In all, there are 25 habits and each is explored in two- and three-page chapters … and all of them animated by real-life stories only this grandmaster of philanthropy can tell.
In a mere 117 pages, about an hour's read, Jerold Panas has accomplished two feats. He has produced a book that boards will find simultaneously ennobling and instructive. And he has relegated to the recycling bin dozens upon dozens of ponderous and inauthentic treatises on the subject of nonprofit boards and fundraising.
Customer Reviews:
Required reading for anybody who is involved in fundraising!.......2007-05-10
I serve on one non-profit Board, so naturally when I was browsing and
came across THE FUNDRAISING HABITS OF SUPREMELY
SUCCESSFUL BOARDS by Jerold Panas,
I just had to get it.
The fact that its subtitle promised me that I could read it in
59 minutes made it even more appealing . . . what's best of
all: the ideas contained in the book made sense . . . and
they work!
For example, there was this one:
Not only is it good manners to thank donors, it's fiscally prudent.
It costs a whopping 4 1/2 times the resources, staff and energy to
acquire a new donor as it is to keep a current one.
Nothing profound, yet something that we forget all too often--regardless
of our field of endeavor.
Then there was the following:
Givers give. Which explains why at the end of your campaign, if you're
short of goal, you cal on those who have already given. You don't go to
those who earlier said, "call on me later." Chances are they'll put
you off again.
Lastly, this tidbit really struck home:
From my 40 years of experience, I can say without question the first
and foremost reason people give is because your organization
changes lives or saves lives.
Although it took me less than an hour to read, I must admit to
going back to reread it because there were so many fine ideas
contained therein . . . in fact, I'm going to recommend THE
FUNDRAISING HABITS to my non-profit Board and, also,
to my friends who belong to other Boards.
Fundraising.......2007-01-18
This is an excellent book to help a board member clearly understand his responsibility to fund raising. This is an easy read and can be done quickly. Excellent book!
GREAT read, easily digestible.......2006-08-25
Jerold Panas has done it again, with a deeply insightful, yet infinitely practical little volume. Just about every page contains an applicable nugget of wisdom in the exciting quest to develop a dynamic volunteer board. Get this book -- it's a quick read, but one that is likely to change your outlook and energize your organization.
Habits Worth Cultivating.......2006-08-24
Previously, when we were planning our major gifts campaign, I used Panas' book, ASKING, to motivate my board. It did the trick. Figuring lightning might strike twice, I recently gave them a copy of FUNDRAISING HABITS. They liked it just as much. And they're in the early stages of modeling some of the behaviors Panas outlines. Definitely if you have a board that needs a fundraising "pump up", this book may help.
Great Book!.......2006-06-30
Jerry Panas has written a book all of us in philanthropy will want to give to every member of our boards. How often during my twenty-five years of fundraising I have said: "Oh, what I wouldn't give for a stronger board!" What I was really saying was "I wish my board members would give our organization more financial support." And, time and again, I have made the excuse for our board members that they were not chosen because of their philanthropic generosity, but because of their area of expertise. Panas will never let us get away with this excuse again! He raises the bar both for philanthropy staff and for board members with "24 Fundraising Habits" that will change, for the better, our ability to develop effective board members and raise financial support for our organization's mission.
Average customer rating:
|
Planned Giving: Management, Marketing, and the Law (Wiley Nonprofit Law, Finance, and Management Series)
Ronald R. Jordan , and
Katelyn L. Quynn
Manufacturer: John Wiley & Sons
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ASIN: 0471351024 |
Book Description
Unlike other areas of fund-raising, planned giving brings fund-raising professionals into contact with lawyers, accountants, financial planners, consultants, and wealthy donors. They need to be able to speak the same language as the donors and their advisors while still keeping their own organization's goals in mind. This book can help them address these and other vital issues related to starting, marketing, administering, and expanding a planned giving program.
This book is supplemented annually.
Average customer rating:
- From A - Z
- An essential tool for success
- Complete, practical, truly useful.
- A great step-by-step guide for the sponsorship novice
- Finally a book that answered ALL my questions
|
Made Possible By: Succeeding with Sponsorship
Patricia Martin
Manufacturer: Jossey-Bass
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ASIN: 0787965022 |
Book Description
Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to
- Get organizational buy-in
- Approach potential partners
- Prepare a winning proposal
- Negotiate contracts
- Report results
- Build long-term equity
- Evaluate the success of the relationship
Customer Reviews:
From A - Z.......2007-07-04
Straight to the piont: This book answers all our questions and much more. I have given it a shot never knowing that its information are so smoothly spread out and are so rich with essential tips.
If anyone plans on a first approach towards sponsors, this book will let these people avoid some unnecessary and costly steps.
Bravo!
An essential tool for success.......2004-05-06
I was very excited to read this book because it really is an essential tool to help plan a sponsorship strategy, prepare a proposal, get a meeting, gain committment and ultimately bring in dollars. It is laid out in a very easy step-by-step process that everyone can follow and helps you realize the value your organization can give to potential sponsors. Most importantly, it takes the fear out of selling and demonstrates the correct way to speak to and work with potential sponsors for maximum benefit.
I refer to this book constantly during my sponsorship work with the California Pacific Medical Center Foundation and the Junior League in San Francisco and can say that it has significantly helped me achieve my fundraising goals and advance my career.
Complete, practical, truly useful........2004-01-20
Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor. For anyone who is serious about getting into sponsorship, where you will actually talk to sponsors and make deals, I recommend this book. I have already put to use the advice on cold-calling and proposal writing.
A great step-by-step guide for the sponsorship novice.......2003-12-23
Very helpful. I have used the templates already, and the amount of detail provided makes it easy to actually act on the advice. The author is generous with her information on how sponsor's make decisions. I have no background in sponsorship marketing, so it was good to know how deals really get done!
Our annual Harvest Fest has been angling for sponsors for years. This year, we are fully-armed thanks to Made Possible By: Succeeding With Sponsorship.
If I have any beef, I wanted more. There are plenty of practical tips, examples and worksheets that are really useful. But never having gotten a sponsor, I wanted even more.
Finally a book that answered ALL my questions.......2003-12-07
This book didn't leave anything out. Before reading it, I had questions about how to put together sponsorship packages. Patricia Martin answered all of my questions in her very thorough book... including the questions I didn't even know I should be asking! Her writing style is direct and complete. It is refreshing to read a "how to" book that actually tells you "how to!"
She uses examples that clearly illustrate the things to do, and not do, during various stages of the sponsorship process. She includes worksheets that take all the guess work out of the process. She doesn't hold anything back. Everything you need to organize effective sponsorship packages and partnerships is in this book.
Average customer rating:
- Not For Everyday Reading, But Your Bookshelf Better Have One
|
Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)
Barry J. McLeish
Manufacturer: Wiley
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ASIN: 0471105678 |
Book Description
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need
No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how.
Nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. With the help of dozens of anecdotes and real-life case studies, he shows you:
- Techniques for analyzing your market and developing a comprehensive marketing plan
- Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility
- Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization
- Examples of how nonprofits across North America have used the strategies described in this book to grow bigger and better than ever
Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know-how, and the confidence you need to succeed.
Customer Reviews:
Not For Everyday Reading, But Your Bookshelf Better Have One.......2001-10-20
As part of my enriching my knowledge of managing non-profits, I have just finished this book. Not a very exciting read from the entertainment standpoint, but the content, there's the rub. There is so much to absorb from this book, it's exciting to be exposed to all the information. Thus, the need to keep reading it (and the 5 stars).
There will. be no hints to the specific content of this book, you'll get to be surprised when you read it. Contained in this book though are a variety of Marketing Strategies for the non-profit department manager. The Chief Executive should also read this book and be enlightened to the challenges that face a Marketing Department. There are many lessons for all non-profit managers here, and the fact that everyone needs to be a Marketer may be the most important.
The writing style is short, but direct. No florid language, but smooth direction with vital information in each and every paragraph. there are many examples of charts and study questions, facts and figures. It's not the ultimate how-to book on how to run a marketing campaign, but damn near. The materials are thought provoking and clear, challenging and easy to comprehend. When I finished, I felt like I had learnt a lot, and I'm ready to go out a prove it!!
If marketing is somehow in your future, then make this book a #1 of #2 (with the Kotler book) purchase. Read and absorb, or refer to occasionally. Just remember, you better have had exposure to it, because your competitor might have.
Average customer rating:
- Wide and shallow
- I wish that I had written Mission-Based Marketing
- Great Guide for Boards and Staffs
- Excited again!
|
Mission-Based Marketing: PositioningYour Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mission-Based Management Series,)
Peter C. Brinckerhoff
Manufacturer: Wiley
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Binding: Hardcover
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ASIN: 0471237183 |
Book Description
A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.
Other titles in the Mission-Based Management® Series
Mission-Based Management: Leading Your Not-for-Profit into the 21st Century
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to not-for-profits-quite laudable in that it's eminently readable and downright enjoyable."
Financial Empowerment: More Money for More Mission
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process.
Customer Reviews:
Wide and shallow.......2007-01-10
This book is I suspect a really good introduction to what marketing is really all about for an individual or organisation who haven't had significant access to marketing experience or education. Of course it would be fair to say that this lack of knowledge seems to be more highly concentrated in the non-profit sector - so this book definitely has its role.
However if you have even a small amount of genuine non-profit marketing know-how this book might be a tad frustrating. The book covers everything in the traditional marketing portfolio but in no great depth and then attempts to cover other disciplines such as change management. Too much with no real depth.
While "branding" can be misunderstood and a bit trendy at times, this book does not mention it - except with a reference to brand loyalty in a case study on page 56. A genuinely useful marketing book has to at least take a look at branding - if only to define "brand" and dispel rumours.
The assertion that you can print your own high quality marketing materials in-house is highly debatable - in colour, sure, to a commercial standard in large cost-effective volumes - not normally! Again a fairly light over easy approach to something that is a bit more complex than the author gives credit for.
So if you want a book to make you really think and make you wrestle with ideas do not buy this book. Instead it is a broad brush, relatively simplistic approach by an author who seems able to be able to write numerous non-profit books but doesn't appear to have the requisite depth and expertise to really challenge the discerning marketing practitioner.
I wish that I had written Mission-Based Marketing.......2005-07-26
I wish that I had written "Mission-Based Marketing," Consultant Peter Brinckerhoff's smart, well-written book. Certainly the title is terrific, underscoring as it does that the only effective marketing a nonprofit can do is mission-based. But more than that Brinckerhoff has written a basic book on marketing that nonetheless propounds some very advanced views.
"Mission-Based Marketing," along with its companion workbook "Mission-Based Marketing: An Organizational Development Workbook," is largely a book for the reluctant and the novice nonprofit marketer, his board or staff. There's a lot of handholding here, including lengthy treatises on the subjects of `competition' (it's ultimately good, he says) and `flexibility' (it's even better). By the same token, "Mission-Based" is conspicuously free of basic marketing concepts like "four Ps." There's little of substance on pricing theory, and nothing much on branding, a pet subject of most for-profit marketing mavens.
Instead, Brinckerhoff starts by laying out in plain-spoken English why nonprofits who may have thought of marketing as `sales' and thereby unsavory, have to get past that idea. He calls such thinking the "non-profit marketing disability." It stems, he says, from knowing what your constituents "need" and caring little about what they "want;" filling wants being the defining and thereby unsavory element of for-profit marketing. But Brinckerhoff easily dispatches the non-profit marketing disability before the twentieth page. For that matter, he takes the starch out of the taint of sales while he's at it.
Imagine a would-be client at a treatment facility dangerous to herself or others, he suggests. The client needs treatment, but she doesn't want it. Since she's an adult, you can't force her into treatment. But you can market to her, in this case `sell' her on treatment. "The job of the mission-based marketer is to make the person want what they need," he says. Ergo, "good marketing is good mission." Nice!
Even with all the handholding, there's still plenty relevant here for more sophisticated mission-based marketers, especially the chapters on customer service and marketing planning.
But it's a testament to the value and validity of this book that I finished "Mission-Based Marketing" along the same time I was reading an issue of "Marketing Management," a magazine published by the American Marketing Association, and I found them markedly similar. Several scholar-members of the AMA have proposed changing the product-centric four Ps marketing mix to the customer-centric "SIVA," [solutions, information, value and access]. This is cutting-edge thinking from the leading lights of world's largest marketing membership group, and it mirrors in broad strokes Brinckerhoff's central themes.
I have quibbles, but they're minor. In chapter five on the marketing cycle, he takes his 6-part customer-centric approach, so similar to SIVA, out for a trot. The second stage "market inquiry" or "what do your markets really want?" presumes that you can actually discover what your markets really want. While Brinckerhoff soundly recommends "asking, asking, listening" it's not necessarily a given that you can discover what your customer wants simply by asking them. The customer may not know, or be able to articulate what he wants. And not all marketers or market researchers are capable of parsing out those hidden wants, either.
Plus, any customer-centric approach in not-for-profit or for-profit marketing runs the risk of being merely reactive; of not innovating. No focus group ever suggested the original Sony Walkman, for instance. Instead, it was birthed from the minds of engineers who knew what was possible, and sold by marketers who knew how to make people want something they never conceived of.
Mission-Based Marketing is well-wrought book, an excellent resource, and a terrific addition to any mission-based marketer's library.
Great Guide for Boards and Staffs.......2004-12-07
Peter Brinckerhoff has written a great book for anyone interested in making their organization more responsive and relevant to its community.
"Marketing" is often a dirty word in the nonprofit community, since it conjures up images of carnival hucksters and hard-sell advertising campaigns. Of course, PR and advertising are important to nonprofits, and these activities are part of a mission-based, customer-focused nonprofit's marketing plan. Brinckerhoff has identified six steps in the nonprofit marketing cycle: 1) market definition and redefinition; 2) market inquiry; 3) service design & innovation; 4) setting your price; 5) promotion & distribution; and 6) evaluation.
Nonprofits suffer from a unique "marketing disability" that inhibits their ability to reinvent themselves in a customer-focused way. Brinckerhoff explains that marketing is about meeting customer wants, not customer needs. Nonprofits, their staffs, boards, and donors/funders, often believe that wants are largely irrelevant -- nonprofits are designed to address clients' needs and gaps in services.
Such thinking not only dulls the senses to client satisfaction, it also leads to thinking of donors and other potential funders (government contracts, grants, regulators, etc.) as adversaries rather than as customers.
Nonprofits are becoming larger, more sophisticated, more "professional," and increasingly competitive. Brinckerhoff asserts that the days of a nonprofit's monopoly in a particular market is rapidly giving way to intrepid, marketing savvy, customer-focused competition. Organizations slow to respond to changing markets are likely to find themselves under increased stress and decreasing clientele and funding support.
The book is an excellent resource for boards as a strategic planning aid and for executives and staffs as an operational tool, complete with checklists and tables to aid each step in the marketing cycle. As important as these procedural tools are, the real contribution of this book is to encourage all in the nonprofit sector to think about marketing as an integral part of overall strategy and operations. Small, incremental changes will, over time, cause great systemic change and improvement in a nonprofit. This book helps one develop the "marketing eye" that will open the opportunity for such changes.
Excited again!.......2000-04-06
Mission-Based Marketing by Peter Brinckerhoff is a terrific example of one of those "helper" books. It does more than "help" me. It helps organizations look at their marketing programs, their missions, their customers and their staffs. It is very easy to read and very well organized with plenty of concrete examples and case histories. In fact, the examples were the biggest aspect of the book from which I was able to learn principles that Brinckerhoff was trying to teach. After reading this book the reader will have basic principles and concrete ways to write a marketing plan and to carry it out for a successful business. Although it is intended for not-for-profits it can easily be utilized by any business.
Average customer rating:
- Guide for Non Profits Fundraising
- Essential
- Non-Profit Internet Strategies
- One of the few must-reads for any nonprofit organization manager responsible Internet strategy
- College Textbook with all the liberal bias
|
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
Ted Hart ,
James M. Greenfield , and
Michael Johnston
Manufacturer: Wiley
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ASIN: 0471691887 |
Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Download Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Customer Reviews:
Guide for Non Profits Fundraising.......2007-04-23
This source is a wonderful collection of information for non profit companies who want to expand to the Internet. It has real world suggestions, as well as IRS guidelines important to keep the tax status of the non profit. Recommend to all.
Essential.......2007-03-03
Frankly, I was feeling a bit out of touch. The most frequently asked questions in my workshops were about Internet fundraising, and I didn't have good answers. My quick fix: reading this book and coming away amazed, astounded, and shocked. First, by all the profitable Internet strategies out there (the book is packed with examples of stuff that works). Second, by the thoroughness of this book. Another reviewer said it was like a textbook. Don't think academic, though; think "everything you need to know between two covers" comprehensive. And practical as soup on a cold day. If I had to limit my library to just six books about fundraising communications, this title would be among them. I haven't had the privilege of hearing co-author Michael Johnston speak, but I have heard both Ted Hart and Jim Greenfield present at conferences. Purely useful, well spoken, based on vast experience.
Non-Profit Internet Strategies.......2006-03-18
This is a very complete guide to using the Internet for marketing and fundraising. It could almost be a text book for a college course - if colleges offered marketing for non-profits as a course. Great reference material.
One of the few must-reads for any nonprofit organization manager responsible Internet strategy.......2005-08-09
Those of us who manage nonprofit organizations have learned to use the Internet as a powerful communications medium. We invite the public to learn about us via our web sites and even to donate to us from a web browser. We've learned that this is just the beginning of the cultivation process, not the end. We've learned how to keep them coming back to the site. More importantly, we've learned to move them into our traditional cultivation processes once they make contact.
Our development officers have become accustomed to following up with those who've knocked on the door of our web site. We know that a donor who makes an on-line donation is often open to going deeper with the organization, and of increasing support -- if asked. We've learned to take these new-found supporters into our fold, and how to encourage more significant contributions from them.
Here's what else we've learned. We've learned to manage information in complex, server-based relational databases -- ours or those provided by firms who do this for us on their hardware. We share information internally via local networks and Intranets, and tie discrete offices together via virtual private network secure tunneling. We use extranets to facilitate strategic alliances with other organizations. To save money, we use voice over IP to replace traditional telephone circuits. We've even gone wireless.
Throughout all this, we gather information on our supporters and prospective supporters. We do so at Internet speeds, and with the organizing and retrieval efficiency of computers. We've learned to treat the information we gather with great care. The public support, we know, is a fragile thing.
Yes, we've learned a lot. If we haven't yet put all of what we've learned into place, we suspect that would if we had a clear, sensible roadmap to doing so within the confines of our budgets.
The simple truth is that the use of technology is one of the more challenging aspects facing those who manage nonprofit organizations. First, it's complicated. (Virtual private WHAT?!) Second, it's hard to have a clear idea of how to think about technology in the unique context of running a nonprofit organization. Third, it's hard to determine the best way to implement technological solutions when there are so many being thrown at us. Lastly, how can we be sure we're following best practices?
We need help to sort all of this out -- even those of us who are not exactly new to all of this. As it happens, I've been deeply immersed in technology in the nonprofit context for years, having designed and lead the team that created one the first on-line systems utilzing the donor-advised fund gift methodology as the means to enable the public to donate to any 501(c)(3) public charity from a single web site donation portal. I designed and built some of the first on-line charitable donation systems for nonprofit organizations and educational institutions. I am a programmer and a web site developer. I am a computer science student; one of my hobbies is exploring the theory of utilizing quantum mechanics to construct a computing device. I am a lawyer. I have administered large and small fund development programs, and advised them. I even co-founded a couple of nonprofit organizations -- a pre-K through 8th grade school and a charity that feeds and clothse the poor. I have read just about every posting to every CharityChannel forum since inception, and read every article on the topic that I can get my hands on. I've written some articles, too.
Yet I am the first to admit that the Internet, even the Internet in the nonprofit context, is too big and complex to try to make sense out of it without turning to those who have specialized in a particular aspect of it. It's no different in law. My field is tax-exempt organization law. I wouldn't be the one to advise you on your automobile accident.
That is what interested me in the new book Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising. It taps the experts in each subject to write a chapter. This approach makes great sense to me.
The book sets out to show us how to leverage the Internet to:
--Advance our organization's or institution's cause.
--Raise more money both on-line and off by establishing relationships with new donors, and deepen the commitment of existing donors.
--Inform the public and our stakeholders.
--Raise public confidence and trust through better communication and transparency.
It succeeds. Each of its chapters is contributed by a leading expert in the topic discussed. The editors -- Ted Hart, James M. Greenfield, and Michael Johnston -- also contributed chapters of their own. Some of the writers will already be familiar to many of my CharityChannel colleagues because they've taught a Summit session, or a distance class. Some have penned articles for CharityChannel, or posted to one of the professional forums.
I recommend the book for anyone who is serious about doing a better job harnessing the Internet for their organization or institution. You can read it cover to cover as I did. It is also suited to picking and choosing particular chapters of interest.
The book is for busy nonprofit managers who must work within real-world budgets and who are pulled in a thousand directions by the demands of their jobs. It is for those who want to have a clear roadmap of how to proceed. The book is not for techno-geeks, as such. Even if you barely know how to turn on a computer, you can read this book without difficulty. Of course, if you happen to be technologically savvy, so much the better.
This book is for large organizations with big budgets and complex needs. It shows how to think about technology, and how to approach it even if the organization is well down the road with technology.
It is also for small organizations with limited budgets and big dreams. That is because technology in our sector has matured to the point where there are strategically-powerful solutions that do not require large expenditures. What is required, rather, is a clear understanding of where and how to proceed.
Of course, no book can do it all when it comes to the Internet and the nonprofit world. But this book is one of the few must-reads for any nonprofit organization manager responsible Internet strategy.
College Textbook with all the liberal bias.......2005-08-06
The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over 15 authors. This book tends to be redundant and far left leaning politically, unfortunately. It is clear to me that these individuals wrote their chapters at the same time and did not coordinate who was to discuss what subject, also.
The examples and case studies are without a doubt far left leaning politically at best and in some cases downright anti-american. A case study example from page 158 lists President Bush and Tony Blair on a deck of cards that Greenpeace sold had the actual letter to their donors saying the following:
"These limited edition playing cards are hot! Back by popular demand, they're a spoof of the 'Iraq most wanted' deck. The Greenpeace cards name and shame world leaders who are sitting on the true weapons of mass destruction-nuclear weapons."
This book is filled with left-wing examples of cyber-activist companies dubbed "nonprofit companies." Having worked with 3 multi-million nonprofit companies, I think the two are different.
There is no way a person can make it all the way through this book because the information repeats itself so often.
The book would make a stereotypical college textbook. I do not recommend this and its a shame because the experts seem to really know their stuff. It could have been a must-read for nonprofit management, marketing, and IT personnel - but it isn't. They ruined it with their hidden agendas, lack of chapter/author coordination, and poor editing.
Average customer rating:
- The Sponsorship Seeker's Toolkit
- An essential publication
- Excellent resource
- The Sponsorship Seeker's Toolkit
- Great book, Very helpful tool
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The Sponsorship Seeker's Toolkit, Second Edition
Anne-Marie Grey , and
Kim Skildum-Reid
Manufacturer: McGraw-Hill Book Company Australia
ProductGroup: Book
Binding: Paperback
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Made Possible By: Succeeding with Sponsorship
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The Sponsor's Toolkit
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Event Sponsorship (The Wiley Event Management Series)
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Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library)
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The Athlete's Guide to Sponsorship: How to Find an Individual, Team or Event Sponsor
ASIN: 0074712217 |
Book Description
The Health and Performing Artsbooks are the most recent additions to the exciting ten-volume Aboriginal Issues Blackline Master Series. This resource has been designed in consultation with the Aboriginal community, to provide teachers with information and teaching material on various Aboriginal issues applicable to Human Society and Its Environment programs. Performing Arts looks at Aboriginal performing arts in the context of pre-contact Aboriginal performing arts, the impact of invasion on Aboriginal cultural expression and the revitalisation and popularity of Aboriginal performing arts today. It covers information on Aboriginal music, dance and theatre and identifies exciting websites for students to explore these areas further.
Customer Reviews:
The Sponsorship Seeker's Toolkit.......2007-07-11
This is the definitive guide for anyone looking for a corporate sponsor. It was enjoyable to read and I find myself reaching for it time and again. The concepts were easy to grasp and the tools were especially useful. It is a great source of information for beginners as well as seasoned sponsorship seekers. It's a great read and well worth purchasing.
An essential publication.......2007-05-31
Content was relevant and definitive. Great examples and templates and every aspect clearly explained and expounded where necessary. An essential piece of reading.
Excellent resource.......2005-09-21
This book is an excellent resource for anyone attempting to obtain sponsorships. It is well written and easy to follow with many useful tools.
The Sponsorship Seeker's Toolkit.......2005-07-21
This book is very useful and practical thanks to its suggestions in a matter which is at the same time delicate and fundamental. Besides it is well-organized and clear in its contents
Great book, Very helpful tool.......2004-01-16
If you are seeking a sponsor, this is the book for you. In a step by step format, in great DETAIL, the authors take you through all aspects of sponsorship: how to prepare if you are seeking a sponsor, what you have to offer, how sponsors see the world and what they look for, creating a marketing plan and how to write a proposal.
This was the dream book I was looking for. It is an invaluable guide and, I think, the gold standard for those seeking sponsorship.
Average customer rating:
- Church Marketing 101: Preparing Your Church for Greater Growth
- Okay but no real ideas in it!
- very up to date
- Great Book
- Eye opening about how the Church can market itself biblically
|
Church Marketing 101: Preparing Your Church for Greater Growth
Richard L. Reising
Manufacturer: Baker Books
ProductGroup: Book
Binding: Paperback
Nonprofit Organizations & Charities
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First Impressions: Creating Wow Experiences In Your Church
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Simply Strategic Growth: Attracting a Crowd to Your Church
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Beyond the First Visit: The Complete Guide to Connecting Guests to Your Church
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Simply Strategic Volunteers: Empowering People For Ministry
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Communicating for a Change: Seven Keys to Irresistible Communication
ASIN: 0801065925
Release Date: 2006-01-01 |
Book Description
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101r, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Customer Reviews:
Church Marketing 101: Preparing Your Church for Greater Growth.......2007-05-20
Good book, great insights, will really make you think about yor church at whatever size or level you find yourself. I found it a little bit frustrating that the author does not include some "self-help" tools and "do-it-yourself" steps to surveying and ananlyzing the local church marketplace, however. This leaves the reader in the unfortunate position of feeling the need to hire a professional to get the results they want, something not everyone should do or can afford to do. -Pastor Gary Mauro
Okay but no real ideas in it!.......2007-03-13
If you know anything at all about basic marketing do not bother buying this book as it is just redundant to what you already know. I was looking for true ideas and strategies not run of the mill Marketing 101 info. If you know NOTHING about marketing then not a bad buy but even then do not expect any big inspirations.
very up to date.......2007-02-17
For those interested in pin-pointing some of the modern trends in successful church venues. This book is insightful. Short of hiring a PR person for the church or ministry, this book is a great directional tool in putting your best foot/face forward for success in working with people/the church as well as the unchurched visitors in the 21st century.
Basically saying first impressions are everything and talks about ways to accomplish this. Not so much image as best face and in my opinion not any cheesier than "Write(ing) the vision on the wall that all may see and fun with it." It is scriptural. Visual fortification is scriptural and effective. Great resourse.
Great Book.......2007-02-15
For anyone that are not familiar with markeing concepts, this is the book. It takes you in a markeitng journey to explain how to make your church grow.
It is good teory, there are great advices and will help to stablish a "good" marketing culture in your church. A must have for those with poor markeitng knowledge.
As a portuguese speaking country, I am using it to teach those concepts to our church council, because not everybody will be able to read it.
Eye opening about how the Church can market itself biblically.......2007-01-16
This book is a must read for pastors and church members from every tradition or background. Reising opens our eyes to see what can be possible through appropriate, principled and biblical marketing. It is a must read!
Average customer rating:
- A wonderful book that will help you create a sound business plan or fix an unsound one!
- Illustrious Delivery: Theory to Practice for Branding
- Don't Brand Yet! Stop Right Now and Buy This Book First!
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Branding for Nonprofits
DK Holland
Manufacturer: Allworth Press
ProductGroup: Book
Binding: Paperback
Advertising
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
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Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
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Mission-Based Marketing: PositioningYour Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mission-Based Management Series,)
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Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)
ASIN: 1581154348
Release Date: 2006-01-01 |
Book Description
•Addresses the connection between branding and fund-raising
• There are 1.6 million nonprofits in the United States. Stand out from the crowd!
Branding for Nonprofits provides the processes, tools, and thinking needed to brand to rebrand. Author D.K. Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.
Customer Reviews:
A wonderful book that will help you create a sound business plan or fix an unsound one!.......2007-09-02
What a gem of a book. I just loved it. While it is clearly written for executive directors, development directors, and board members of nonprofits to read to learn about branding their nonprofit organizations, I think the book is just as applicable to small and large for-profits. I highly recommend this book to anyone who has a nonprofit or business and needs to have a brand identity that potential users, members, donors, customers, or clients can embrace. The book has the following 12 chapters:
1. What's that branding buzz I hear?
2. Anatomy of a Design Brief
3. The roles and responsibilities of the branding team
4. Getting the team ready to birth the brand
5. What designers do and how they do it
6. The design process
7. Arriving at a new brand identiy that everyone can embrace
8. From inspiration to implementation
9. Implementing your new brand
10. Storytelling and the brand
11. Management, staff, and branding
12. On the evolution of branding
This book is very well written and so well organized. It was an incredibly easy read and jam-packed with so much wonderful information. In the Appendix there is a sample branding guide, a sample graphic standards guide, and two sample PPT presentations on branding. They significantly add to the value of the book. And there is also a "Brand Glossary" included.
What I got from this book is that you can put together a sound business plan, and you can provide a wonderful service or product, but you also must seriously think about packaging your nonprofit or business so it can be effectively marketed. And if you follow the steps in this book to brand your nonprofit or business and find you can't create a masterpiece of a brand, then you will discover that you probably don't have a sound business plan or that you don't really provide a wonderful service or product. If you understand what I am saying here, then you will understand how simply marvelous this book is and how helpful it can be to tweeking your idea for an enitity or improving upon your existing going concern. 5 stars!
Illustrious Delivery: Theory to Practice for Branding.......2007-07-13
This thin book delivers its clear message about branding that works by providing memorable illustrations of famous and emerging organizations that have broken the code.
With examples surrounded by principles and organized guidelines, the reader will know exactly how to proceed in tackling such an important responsibility.
I purchased copies for eight people on our team assigned to re-brand a 92-year old noble organization. DK Holland's book has illuminated our way to a very successful outcome.
I highly recommend reading this book. It also provides a great lesson for how to organize complex ideas and information.
Sheila King
Sheila King Public Relations in Chicago
Don't Brand Yet! Stop Right Now and Buy This Book First!.......2006-05-21
This is an awesome book to read as you begin to plan how to communicate the identity of your organization! I like the line on page 2: "Cowboys all know you can't brand nuthin' till you tie three of its legs together, slam it to the ground, and sedate it." (Quote from Bart Crosby, Brand Designer) I agree, you have to master the subject--fully understand it to really brand it.
Holland writes (page 21), "Unfortunately, many nonprofits are too quick to hand the organization's branding over to an outside consultant and assume a reactive rather than proactive approach to the process. Worse than that, many consultants who work with nonprofits skip the design brief altogether. How can consultants possibly tell your story without you? They answer is they can't--and trying to do so often leads to unwelcome consequences, not the least of which is the possibility that your organization will have to live with an ineffective, half-baked brand,"
The book makes the case that we shouldn't design our brands without really understanding the entire organization and her target audiences. I wish more church graphic designers would take this advice and learn about ministry more before they start whipping out the stock images and funky-rock-and-roll designs. The book shows practical examples of branded collateral, etc. You need this book even if you are not a designer or in charge of the brand management of your organization!
Average customer rating:
|
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series)
Janel M. Radtke
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback
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Similar Items:
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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series)
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Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)
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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
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The Complete Guide to Fund-Raising Management (2nd Edition)
ASIN: 0471174645 |
Book Description
Create an effective, comprehensive communications strategy in an age of information overload
Fax, e-mail, 1-800 numbers, the Internet, infotainmentâwith so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is crucial that today's nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how.
In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides:
- An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan
- A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan
- Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more
Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.
Customer Reviews:
Radtke hits the mark.......2000-12-04
Radtke takes a generally vague term "P.R" and makes specific, detailed entry ways that prove essential in the creation of a public relations framework. The text concentrates on breaking up tasks into manageable units from the creation of the perfect mission statement to completion of an internal audit. The internal audit is a great example of the way Radtke approaches every angle of the P.R. question; Radtke isn't just focused on demographics (or psychographics or geographics--all are explained here) or target audiences but she also encourages readers to investigate the inner workings of their specific organization. By examining the specific organization (from the number of phones to the personality of the staff) Radtke helps you design the most appropriate plan for your non-profit group. The accompanying C.D. helps you utilize the detailed models in the text and it's terribly easy to use, making the learning process much more fun. My only complaint would be that the information presented is a bit dense, making steady reading somewhat difficult. However, I reccomend Lawrence Wallack's straight forward "News for a Change" as an aid to Radtke's detailed vision. However, Wallack doesn't tackle as many issues as Radtke and her text still stands alone.
Books:
- The Fundraising Planner: A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)
- The Fundraising Planner: A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)
- The Fundraising Planner: A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)
- The New New Thing: A Silicon Valley Story
- The Paper Office, Third Edition: Forms, Guidelines, and Resources to Make Your Practice Work Ethically, Legally, and Profitably
- The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids Favorite Meals
- The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
- The Toyota Product Development System: Integrating People, Process And Technology
- The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
- Understanding PKI: Concepts, Standards, and Deployment Considerations, Second Edition
Books Index
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