Managing the Information Technology Resource: Leadership in the Information Age
Average customer rating: 2.5 out of 5 stars
  • Poor at best
  • A Big Yawner
  • A must read!!
Managing the Information Technology Resource: Leadership in the Information Age
Jerry N. Luftman
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 0130351261

Book Description

This book prepares readers for the challenge of integrating the technology resource. In order to understand the industry today, one must understand the ways companies align, partner, and communicate through technology to grow their business. Managing the Information Technology Resource presents a set of powerful tools to ensure users' understanding of the strategies, tactics, and operational endeavors CIO's employ to assimilate technologies across the firm. "Examples in Action" boxes highlight real-world company examples in each chapter, lending a practical feel to the book so readers can see how this material relates to the actual workforce. Seven sections illustrate the critical topics inherent to IT in today's firm—Alignment, Partnership, Technology, Human Resources, Governance, Communications, and Metrics. Emphasis is placed on the tactical and operational role of the CIO. For anyone involved with IT in a company.

Customer Reviews:

1 out of 5 stars Poor at best.......2005-02-09

I agree with J.Boot's review - it is obvious that another reviewer on this page is completely biased. Maybe it was their way of getting 'brownie points' for a better grade. ;)
As for the book, the explainations aren't very good, the illustrations confuse the subject, and overall it is a dry, slow read. I think the same regarding the 'Align in the Sand' book, too. The subject matter seems to jump around with little thought to flow, and the overall theme regarding IT/business alignment is a bit too utopian and unrealistic.

2 out of 5 stars A Big Yawner.......2004-09-20

The other review of this book is obviously biased, since he studied under the author. This book is dry, poorly formatted, and has terrible illustrations/tables/figures.

For example, the author's discussion of Strategic Alignment Maturity starts off with a figure describing different levels of maturity (okay), followed by text that repeats what the figure shows (uh, okay), followed by MORE figures that expand on the first figure. ??? This is really poor presentation of information.

I bought it for $60 (not cover price of $130) and am disappointed. Frankly, Dilbert does a better job of explaining IT management.

5 out of 5 stars A must read!!.......2004-03-01

I got a lot out of the book and found it extremly helpful in my career. So many items can be taken directly from the book and applied to your job.

I was lucky enough to study under Dr. Luftman during the fall of 2003 at Stevens Insititute of Technology in NJ. Dr. Luftman is very insightful and truly understands the needs for aligning Business and IT. Dr. Luftman engages on a regular basis all of the top CIOs in the NYC market. Besides this book, I recommend Dr. Luftmans other book "Align in the Sand". Another great work.

I guarantee after reading the book you will truly understand what it takes to make your IT group a Value Center rather than a Cost center.
The Intelligence Edge: How to Profit in the Information Age
Average customer rating: 3.5 out of 5 stars
  • Outstanding Resource and Reference Book
  • Excellent Book for REAL Practitioners in the Art
  • This is a ridiculous, trivial book.
The Intelligence Edge: How to Profit in the Information Age
George Friedman , Meredith Friedman , Colin Chapman , and John Baker
Manufacturer: Crown
ProductGroup: Book
Binding: Hardcover

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ASIN: 0609600753
Release Date: 1997-10-28

Amazon.com

The Intelligence Edge: How to Profit in the Information Age is a tightly focused primer that details ways to intelligently and systematically gather the specific type of data that can boost profitability in virtually any company. George Friedman, Meredith Friedman, Colin Chapman, and John S. Baker Jr.--four experts on intelligence-gathering techniques--identify the primary sources for such information and outline an eight-step formula for acquiring, prioritizing, and utilizing it. The Intelligence Edge discusses legal questions that can arise, and possible sources of assistance and tools (including the Net) that will aid in the process.

Book Description

Knowledge is power, and today's age of information calls for new ways of attaining and controlling knowledge. Your business can get an edge over its competitors by being able to find essential information quickly and efficiently. Whether you are an independent entrepreneur or the CEO of a multinational corporation, intelligence gathering will play an increasingly important role in your business's strategic decision-making process.
        
The Intelligence Edge provides you with tools honed by the world's premier intelligence-gathering professionals. The authors show how to use techniques perfected by such organizations as the CIA on how to find and collect, prioritize, and analyze data. They present a comprehensive system of information management that will teach you how to identify and target different sources of information, from the library to the internet to company gossip. Because some information is expensive or difficult to access, you will learn how to use your time and resources in the most efficient way possible. Then, once you have collected the information you need, you will be shown how to use it--what to store, what to discard, what to turn to your advantage. By following these steps, you can learn to compete and prosper in today's knowledge-based business environment.

Whether you work for yourself or for a major multinational corporation, The Intelligence Edge will help you and your company to survive and prosper in today's knowledge-based business environment. Stay ahead of the information wave with:

Techniques perfected by intelligence organizations
Advice on how to find the information you need quickly and efficiently
Methods on how to sort and analyze the information
Guides to the best databases, libraries, and on-line services

Customer Reviews:

5 out of 5 stars Outstanding Resource and Reference Book.......1998-10-01

As an investment banking anaylst, one of my primary jobs is build financial models of the companies we evaluate. One of the most underrated and (in my view) more important element of my work comes when we perform due diligence and understand the soundness of the assumptions we build into our models. Most analysts (in my experience) are too infatuated with their sophisticated spreadsheets and believe the sheer complexity of their models can compensate for a lack of understanding of the fundamental business they are set to evaluate.

The book does an outstanding job of articulating, at every step, the importance of challenging one's assumptions and systematically gathering, synthesizing, and =analyzing= information that helps to dig through the colored lenses of wishful thinking or purely numerical analysis. The occasional injection of humor is quite welcome - in a world of stuffy self-important books on business, here's a piece of work that was written by people who love what they do, and are adept at making you better at what you do as well.

4 out of 5 stars Excellent Book for REAL Practitioners in the Art.......1998-07-21

I work as a professional performing due diligence for VC firms and client companies in Seattle and Silicon Valley. I have been using many of the techniques for several years that enable me to rapidly assess business opportunities and develop turnaround strategies. I am also a member of the Society of Competitive Intelligence Professionals.

What this book did was enable me to enhance my business process and better articulate this extremely difficult line of work. For example, the business process outlined on page 58 is crucial in that it identifies several "Stop" or check points with clients. Key in this type of consulting, especially where steps you take as a consultant may directly add risk to your client, it is important to know where to draw the line and involve them for a decision. The authors clarify where the key decision points are when it comes to going from passive to semi-active, to active intelligence gathering. Critical, as time is money to you. But! to the client, information - or exposure thereof also means risk that could become your liability.

Consultants in this field are in the knowledge business, and one of the most difficult things to do is get the client to place a value on knowledge or intelligence. The authors, through wit and excellent real-world examples, spell out some of the keys to getting paid!! (pp 67). Naturally, this would go over the head of the casual reader who has never practiced and is looking for a "cook book" approach to due diligence of new business opportunities (i.e. see above commentary from Bogota).

This book is a "how to" book in that the authors have taken the time to clarify and rank several research tools and locations that one might not normally be aware of. This comparison alone is worth the money, as anyone who has used the web for performing research would agree.

The real brilliance in this book is subtle. By connecting the examples, you learn how to ask questions and iden! tify with what is important in doing intelligence research.! Again, for anyone who has gone in circles with clients who "don't know what they don't know", or worse yet, don't know how to value knowledge - this is critical to delivering fast, and minimizing your exposure.

Frankly, the Bogota guy didn't get it and has probably never performed true business intelligence. I agree that the coverage of the Internet web search engines, which used the example of finding information on pagers, is old news. The chapter's purpose was to show how more advanced tools outside of the Internet, such as Nexis, are preferred substitutes. That point was clearly made. However, this example was only used among 10 pages of chapter 5 (which was taken up with images of why the web doesn't work). The other 257 pp of this book are the meat.

My hats off to the authors for delivering a humorous text based on real-world wisdom that cuts through a very gray area that is as difficult to perform, as it is to explain.

2 out of 5 stars This is a ridiculous, trivial book........1998-02-10

In this book, one can learn that: The internet started as a Defense Department project in the 80's p. 120 The proper way to search for pager manufacturing in internet web search engines is just to mention "pager", and not worry at all about other key words or symbols. p. 124 That, according to an intelligence project, pager repair could be a great business. p.139 I was lead to believe by a book review that this book would give me a great deal of information about passive intelligence gathering. It does not live up to its promise, and lacks credibility for so many factual (1,1969 2, +pager +manufacture + industry +trends ) and analytical (3 I threw my cell phone away, and got another for free)errors. What a shame.
Value Leadership: Winning Competitive Advantage in the Information Age
Average customer rating: Not rated
    Value Leadership: Winning Competitive Advantage in the Information Age
    Michael C. Harris
    Manufacturer: ASQ Quality Press
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0873893786
    Executive Instinct : Managing the Human Animal in the Information Age
    Average customer rating: 4.5 out of 5 stars
    • Every Manager Should Read This!
    • Change with the Change!
    • A Good Read!
    • Communities of 150, Stone Age Minds, and Other Tid-Bits
    • The Consilience of Evolutionary Psychology and Management
    Executive Instinct : Managing the Human Animal in the Information Age
    Nigel Nicholson
    Manufacturer: Crown Business
    ProductGroup: Book
    Binding: Hardcover

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    1. Driven: How Human Nature Shapes Our Choices Driven: How Human Nature Shapes Our Choices

    ASIN: 0812931971
    Release Date: 2000-11-07

    Book Description

    In this remarkable book, Nigel Nicholson takes a fresh, novel, and penetrating look at human nature and why we do what we do at work.

    *  Why we let one piece of bad news drive out 100 pieces of good.
    *  Create the "us versus them" problem by immediately classifying people as winners and losers.
    * And think we can "tough things out," ignoring clues of disaster staring us in the face.

    The explanation of these, and hundreds of other perplexing, frequently unproductive ways that people think and act at work lies in understanding the emotional and behavioral hardwiring that is the legacy of our Stone Age ancestors.

    Nigel Nicholson is at the forefront of the exciting -- some would say radical -- new field of evolutionary psychology. While we have to cope with the modern world and the complexities of working in organizations, we do so with brains hardwired for Stone Age realities. Nicholson uses the ideas of evolutionary psychology to challenge many conventional beliefs about human nature with a more realistic picture of what motivates people and shapes their thoughts and actions at work.

    We constantly hear that there is no limit to what we can do and who we can be. By force of will and the exercise of our great intelligence we can reengineer organizations and always make rational decisions. Politics, turf wars, rumor, and gossip can be eliminated. Status and sex differences can count for naught.  

    It's time to get real and end this kind of utopian daydreaming. Evolutionary psychology shows that we are animals with a highly engineered, genetically encoded design for our bodies and our minds. Nicholson's insights from evolutionary psychology will intrigue and inform those looking to understand our instincts and manage them with skill. Several of the highly practical realizations he provides readers include:

    * Why we create problems for ourselves by imagining that the differences between the sexes or their effects can be eliminated.
    * How inborn differences in temperament make people either fit or unfit for leadership positions and why organizations get the kind of leaders they deserve.
    * Why gossip and rumor are not destructive forces but the lifeblood of communication in the world of work.
    * Why there is a limit to the size of organizations as integrated communities, best described as "the rule of 150."

    Nigel Nicholson's brilliant and practical Executive Instinct enables you to manage with -- not against -- the grain of human nature.

    Download Description

    In this remarkable book, Nigel Nicholson takes a fresh, novel, and penetrating look at human nature and why we do what we do at work. Why we let one piece of bad news drive out 100 pieces of good. Create the "us versus them" problem by immediately classifying people as winners and losers. And think we can "tough things out," ignoring clues of disaster staring us in the face. The explanation of these, and hundreds of other perplexing, frequently unproductive ways that people think and act at work lies in understanding the emotional and behavioral hardwiring that is the legacy of our Stone Age ancestors. Nigel Nicholson is at the forefront of the exciting -- some would say radical -- new field of evolutionary psychology. While we have to cope with the modern world and the complexities of working in organizations, we do so with brains hardwired for Stone Age realities. Nicholson uses the ideas of evolutionary psychology to challenge many conventional beliefs about human nature with a more realistic picture of what motivates people and shapes their thoughts and actions at work.

    Customer Reviews:

    5 out of 5 stars Every Manager Should Read This!.......2003-12-30

    Many managers excel at the minutiae of their technical disciplines but don't understand what motivates or how to manage people. This book would help them do so if they are willing to listen.

    Nicholson takes the now-familiar idea of the Stone-Age mind in a modern world and shows its implications for social (group and organizational) behavior. The book resonates with what I have felt and seen in large corporations. It explains well the collision between the corporate desire for economy and messy human nature, the mistakes that many corporate leaders make and why people behave as they do in groups.

    A smart manager will use this information to see and act upon the interactions between himself, his people, his colleagues and his bosses differently. This well-written, well-reasoned book is a refreshing change from the vogue of manuals of cold methods for managerial efficiency. I recommend it highly.

    4 out of 5 stars Change with the Change!.......2002-09-25

    The evolution of mankind, nevertheless had been a `Stone Age' with an animal behavior, which has been a hard fact and Nigel Nicholsan just reminds that. The book's eight-fold plan suggest getting the most out of it instead of building up individuals to polish their behavioral patterns. The brief sum up of human relationship and personality development go hand to hand to jumpstart the leadership qualities optimistically and psychologically get the human nature work in favor to get the positive plus. Nigel gives an insight to wisdom ways of behavioral patterns as to why humans drive out 100 plus with just one bad happening. Evolutionary psychology (EP) is the current debate where human nature varies from genetics to genetic and organizations today need not act on instincts but go ahead with nature attributes. Being an Instructor in Business segment, Nigel has ways and suggestions for Organizations to scratch off the negatives, block off the darker sides. The book says much on Leadership communication and organization as one big community keeping in tune to balancing sex differences, nature barriers and positively focusing on rumors and gossips as lifeblood of communication at work place. Nigel suggest ways to rule off tough times at workplace n avoid disasters. The book is on programming the mind with Executive Instincts to manage with human nature which is quite natural n head way to tolerance to manage erroneous zones which would rather than create a block for learning abilities. I recommend this book especially very necessary to enhance Leadership qualities and adopt the IQ, EQ, SQ and win a `win chance' with EP - A must follow up of the plans of Nigel Nicholsan, Indeed! Sure Pick.

    4 out of 5 stars A Good Read!.......2002-09-18

    If you've ever thought that your boss is a Neanderthal (or you've been accused of being one), take heart - it's perfectly natural. Nigel Nicholson reminds us that we are, after all, only animals working with the same Stone Age minds we've had for millions of years. Once you accept this premise, you're ready to incorporate evolutionary psychology into your management techniques and get human nature to work for you, rather than against you. Despite the fact that some sections fail to dig beneath the superficial, we from getAbstract recommend this book to anyone in search of a fresh perspective on management.

    4 out of 5 stars Communities of 150, Stone Age Minds, and Other Tid-Bits.......2001-07-26

    I liked this book because it flies in the face of conventional wisdom about human relations and organization, and because it provides an alternative perspective on leadership: recognizing that humans have an "animal" nature that is "hard-wired", and that if we accept that rather than trying to "program" individuals, we will be more likely to create a vibrant organization.

    The author's "eight point plan" for capitalizing on creative spirit while minimizing irrationality could not be further from the current practices of most government and corporate activities:

    1) Watch how you manage errors and mistakes. Zero-tolerance cultures drive out exploration and prevent learning.

    2) Train your managers to create a climate of psychological freedom in which curiosity is valued.

    3) Give people space to express their emotions and time for reflection.

    4) In areas of high information flow and complex decisions, don't trust your instincts. Use decision-making aids and statistics...

    5) Make sure that the climate is one in which diverse expertise and opinions get a real open airing.

    6) Question your own assumptions and conventional reasoning before making any important decision.

    The entire book is valuable, and the above is but a glimpse of some its value. Especially interesting to me was the author's conclusion that the reason most organizational communications programs fail is because they are trying to control behavior rather than create community--like many of the more intelligent writings on military doctrine being more important that military communications, the author makes a compelling case for using communications to create informal shared standards and expectations rather than to micro-manage individual behavior.

    The footnotes are especially worthwhile, and serve as a tour of various relevant literatures, all very pleasantly up to date.

    4 out of 5 stars The Consilience of Evolutionary Psychology and Management.......2001-01-29

    E. O. Wilson (1998) promoted the notion of a necessary consilience between academic disciplines. Consilience was described as the "unity of knowledge" or the "snapping together" of ideas. The book "Executive Instinct: Managing the Human Animal in the Information Age" is the consilience point between the fields of Evolutionary Psychology and Management from the Industrial/Organizational Psychological perspective. This lucid interface between these fields lends itself to just that--an interface. It does not contain a sufficiently detailed background of evolutionary theory, nor does it contain a sufficiently detailed review of management theories. What it does contain is an applied theory of management towards "managing instinct with insight." The thesis of the book is immersed in the idea that many of our societal inefficiencies and distresses are derrived from the fact our Environment of Evolutionary Adaptedness (EEA) is different in many aspects from our current environment. It is the irony of evolution that has prepared us for an environment that has long since past (a phenomenon called evolutionary lag). This book is an effective interface of academic disciplines. It provides a unique perspective that has been conspiciously lacking from previous literature. This perspective on the management of humans in the modern world is grounded in the consideration of our species' evolutionary past and how we can reconcile the differences. Management must take into account the "genetic leash" (Wilson, 1978) to which humans are tethered in order to maximize employee satisfaction and ultimately the stockholder benefits that drive an industrial society.
    Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet
    Average customer rating: 4 out of 5 stars
    • Same old baloney
    • Some Major Points, A Little Carried Away
    • The culmination of Moore's business framework thinking
    • High Concept, Limited-Detail Look at Technology Success
    • Great Framework for Understanding
    Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet
    Geoffrey A. Moore
    Manufacturer: Collins
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0887308880
    Release Date: 2000-05-30

    Amazon.com

    Geoffrey Moore's first two books, Crossing the Chasm and Inside the Tornado, were gospel to a generation of high-tech managers. The challenge those books addressed was how to market and sell according to what he called the "Technology Adoption Life Cycle." In Living on the Fault Line, Moore takes his message to a very different group of execs, those who have never had to worry about marketing technology but who now face the biggest and most disruptive technology life cycle of all--the Internet.

    Moore contends the Internet has changed everything, and he means it. As many companies are now discovering, market share is worth more than earnings; virtual integration trumps vertical integration; and the IT department, once relegated to a stuffy back office, is no longer "about the business--it is the business." The best proxy of a company's success? Try its stock price. Moore writes, "Stock price is in effect an information system about competitive advantage, it can help you sort through which markets to attack, which strategies to pursue, which partners to endorse, and which tactics to execute.... Capital, in other words, flows to competitive advantage and abandons competitive disadvantage."

    For some, Moore's prescriptions may seem over the top. But those grappling for a handhold on the Internet economy will find much to ponder here. For example, managers faced with a scarcity of time and resources will find his analysis of core and context a powerful prism to manage by. He defines "core" as activities that differentiate a company in the marketplace and thereby drive its stock price. "Context" is simply everything else the company already does. His suggestion: assign your best people to the core and outsource as much of the context as possible.

    If you've enjoyed Moore's previous work, you'll find Living on the Fault Line a must. If you've never read Moore before, get this on your bookshelf before your competition does. Engaging and highly readable, this one's a keeper. --Harry C. Edwards

    Book Description

    The fault line--that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Every company lives on it; no manager can control it. Everyone must learn to deal with it.

    Now, Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that helped guide the high-tech revolution, explores the new management paradigms that will guide businesses in the twenty-first century, showing them how to survive and thrive on the fault line.

    In this long-awaited new book, Moore turns his attention to the most important question for businesses: How can companies that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us?

    The old management truths are dead. Business models that worked admirably until the last decade of the twentieth century must be replaced. The dotcoms are invading every sector of commerce, overturning established relationships, reengineering markets, attacking long-established price points, and disintermediating longstanding institutions.

    What should management do when it is under direct assault from companies no one ever heard of even a few years ago?

    In a book that will reset the management agenda in the age of the Internet, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. He prescribes a new agenda for management teams that includesNew strategies for achieving and sustaining competitive advantageNew metrics to keep management teams on course with these strategiesA specific blueprint for how the blue-chip companies can meet the challenge of the dotcomsModels of organizational change for each stage of market developmentThe crucial role of declaring a culture inenabling swift response to global change

    Today practically every company, whether inside the high-tech sector or not, is living on the fault line. By synthesizing his groundbreaking earlier work on the dynamics of technology-based markets with a new focus on managing publicly held corporations for shareholder value, Geoffrey Moore provides a highly prescriptive guide for any company struggling to manage the disruptive forces of the new economy.

    In Crossing the Chasm and Inside the Tornado, Moore created a new language for navigating the technology adoption life cycle. In Living on the Fault Line, he once again offers a brilliant set of navigational tools to help meet today's defining management challenge-managing for shareholder value in the age of the Internet.

    Customer Reviews:

    1 out of 5 stars Same old baloney.......2003-04-27

    The author himself clues us in to the value of this work in his own preface. At the top of page xiv his comments about his previous work include a telling sentence, "In sum, much of my celebration of a new economy was just a lot of old baloney". Well most of this new work is more of the same. CAP and GAP are a rehash of old concepts tried and true. Context and core is the 80/20 rule revisited. Rather than buying, or god forbid wasting your precious time reading this volume, wait till the author's next book, where hopefully he'll compliment you in his next preface for not having paid money for just a lot of repackaged baloney.

    4 out of 5 stars Some Major Points, A Little Carried Away.......2001-11-25

    A good book, while not as important as Gorilla game and Crossing the Chasm.

    The significance of it is, i think, on page 96, where the author states the several levels of competition:

    1. Competition of New paradigms versus old paradigm (e.g. PC vs. MiniComputers and MainFrames
    2. Competition between the new paradigms - Apple value chain vs. PC value chain, for example.
    3. Competition for a spot on the value chain - Dell vs. Compaq; MS DOS vs. C/PM vs. Pascal; etc.
    4. Competition for a bigger piece of the pie - Intel vs. Microsoft vs. Dell vs. CompUSA etc.

    AS you can see, the two first stages involve "collaboration" whereas the 2 latter are concerned with Competition (Michael Porter Style).

    There are other significant issues discussed in this book - i just thought i highlight this one as the one that stroke me as most important.

    Good Hunting!

    5 out of 5 stars The culmination of Moore's business framework thinking.......2001-08-27

    Geoffrey's Moore's latest book should be required reading for all executives in the age of the Internet. Rather than filling out a theoretically weak book with numerous examples, or building a detailed theory which cannot be applied, Moore has produced a brilliant work of practical business theory. Drawing on and extending his work in Crossing the Chasm, Inside the Tornado, and The Gorilla Game, Moore looks at various stages in the development of businesses, how to manage for shareholder value, how to create and sustain competitive advantage, and how companies with diverse cultures can effectively overcome the innovator's dilemma. Any executive feeling threatened by the Internet, or wishing to take full advantage of discontinuous innovations, should read this book.

    4 out of 5 stars High Concept, Limited-Detail Look at Technology Success.......2001-02-10

    Living on teh Fault Line will mainly be of value to those who are new to working in technology-based businesses.

    This book combines the perspectives of many different books into one. As a result of spanning so much material, the book operates at about 100,000 feet above sea level. Although the view is breathtaking, you can't see most of the details. For managers and executives, that means being left with concepts that they may have trouble implementing. The way to overcome that weakness is to go on to read other books that do address these issues in more detail like Built to Last and The Innovator's Dilemma.

    The first part is familiar material about how the Internet is changing business. It goes on to focus on the IT department of a traditional company as the weak link in responding to Internet opportunities and challenges.

    The second part repeats Moore's shareholder value perspectives from The Gorilla Game (a book I liked much better than this one). Basically, he feels that management and the board should look at the level and direction of stock price as a litmus test on the company's strategy and implementation.

    Part three hits the high points of relating well in the middle of creating a competitive advantage while technology is changing.

    Part four discusses how top performance changes at times during a technological wave. This is probably the most interesting part of the book. It is quite well done.

    Part five examines the key concept of focusing on what creates competitive advantage internally, and getting rid of everything else by outsourcing and partnering. I thought this was a little too simple. In many cases, your internal perspective may be the worst place to try to do key activities. For example, Wal-Mart reportedly began to do better with Internet development after it did more outsourcing in this core area. Keep in mind though that apparently Wal-Mart is still struggling with the Internet. This section was really addressing The Innovator's Dilemma material and concepts.

    Finally, how do you institutionalize the way your company will attack the Internet and future technologies? This is routine material from a variety of books, and you can skip it if you are well read in business.

    If you like your business books highly condensed and simplified, you'll rate this book a 5 star. If you like more detail, you'll rate it lower. If you have to have lots of detail, skip this book. It is resistible for you.

    After you read this book, I suggest you think about when you may communicate at too high a level of generalization. People need it simple. See the excellent book, Simplicity, more more ideas!

    5 out of 5 stars Great Framework for Understanding.......2001-02-01

    Geoffrey Moore is the master at taking complex marketing questions and answering them with simple frameworks. These frameworks help you understand the forces at work in the market and help you make decisions about your own business.

    In "Living..." he continues this tradition. This book extends the concepts of the "Chasm" and "Tornado" books and uses these new concepts to address real world questions in large companies. He clearly answers questions like "Should this task be outsourced?", and "How should I align my line functions to bring a new product to market?"

    An essential read to a high tech marketer or leader.
    Corporate Communications Management: The Renaissance Communicator in Information-Age Organizations
    Average customer rating: Not rated
      Corporate Communications Management: The Renaissance Communicator in Information-Age Organizations
      Diane Gayeski
      Manufacturer: Focal Pr
      ProductGroup: Book
      Binding: Hardcover

      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
      Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
      Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
      ASIN: 0240801393
      Corporation on a Tightrope: Balancing Leadership, Governance, and Technology in an Age of Complexity
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        Corporation on a Tightrope: Balancing Leadership, Governance, and Technology in an Age of Complexity
        John G. Sifonis , and Beverly Goldberg
        Manufacturer: Oxford University Press, USA
        ProductGroup: Book
        Binding: Hardcover

        Motivation & Self-ImprovementMotivation & Self-Improvement | Business Life | Business & Investing | Subjects | Books
        Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
        LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        History of TechnologyHistory of Technology | Technology | Science | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        ASIN: 0195093259

        Book Description

        Business is no longer business as usual. The global market is in constant flux, as some nations come together, other fall apart, trading blocs emerge, and formerly closed doors reopen. At home, leadership roles and organizational structure have seen a sea change, with the vertically integrated, tightly knit organization seemingly headed for oblivion. And the changes keep happening faster and faster. For a firm to succeed in this highly complex environment, executives need a better understanding of the deep philosophic and extensive physical adaptations needed to reshape and prepare their company for an uncertain future. To provide this deeper understanding, John G. Sifonis, a business consultant, and Beverly Goldberg, a think tank executive, who together have decades of hands-on experience, visited dozens of companies, conducted numerous interviews, and then traveled to the Sante Fe Institute, to discuss their conclusions about practical applications of complexity theory to business. The result of their study is Corporation on a Tightrope, a brilliant blend of complexity theory and hard-earned business sense, that will help executives lead their organizations into the highly uncertain future. Sifonis and Goldberg show that the flexible organization of the future will be a complex adaptive system that responds to the effects of market-driven changes on its three critical components--governance, technology, and leadership. It will be an organization capable of self-renewal, constantly reshaping itself to seize opportunities as they emerge and quickly shrink when the market changes yet again. To help executives create this flexible firm, the authors provide seven practical tools, principles that when carefully put in place create a solid foundation for the future--an organization must set unwavering ethical standards; establish a social contract; maintain a lean organization based on core competencies; develop leadership skills at every level; be open to learning, encourage experimentation, and be innovative; avoid restructuring when it should be regoverning; and ensure connectivity. The authors illustrate each of these principles with fascinating examples taken from actual corporations, such as the ethical dilemma faced by Levi's, whose move overseas brought up the problem of lost American jobs and foreign child labor; the innovative arrangement between insurance company Allmerica Financial and DST Systems, a developer of automated business solutions; and the leadership of executives such as Herb Kelleher of Southwest Airlines, who projects enthusiasm and friendliness to the media, and has his workforce reflect the same image. Readers will find other instructive anecdotes on companies such as Boeing, Texas Instruments, Shell, and Intel. Spiced with pithy quotations from prominent executives and business experts such as Peter Drucker, Edward Filene, Charles Handy, and Sam Walton, plus top people at Johnson and Johnson, Unilever, and other major corporations, this is a sweeping, visionary book that will transform the way business leaders take their companies into the future.
        Digital Women: Reshaping the Information Age
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          Digital Women: Reshaping the Information Age
          Joann Napier , Denise Shortt , and Emma Smith
          Manufacturer: Warwick Publishing
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Women & Business | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
          GeneralGeneral | Computers & Internet | Subjects | Books
          ASIN: 1894622154

          Book Description

          Here is an informative and entertaining exploration of the lives and work of women who are breaking down barriers and driving our high-tech world, from Digital Dozen - 12 key female pioneers and industry players in technology today - to dozens of other talented developers, designers and artists.Readers will gain valuable insights into what it takes to succeed in the high-speed world of information technology from a diverse range of innovative women like:- Geraldine Laybourne, chairwoman and CEO of Oxygen Media Inc.- Anita Borg, president of the Institute of Women and Technology at Xerox`s Palo Alto Research Center- Grace Chung, Ph.D. candidate at the MIT Laboratory of Computer Science - Kim Polese, co-creator of the JAVA programming language and leading techno-entrepreneur- Sarah Flannery, Irish cryptographer, who at the age of 16, devised an encyption code for transmitting data at record-breaking speeds- Zina Kaye, partner in the House of Laudanum, managing director of Agent All-Black Ltd. and chairman of the Anti-Destination Society.
          Educause Leadership Strategies, Technology Everywhere: A Campus Agenda for Educating and Managing Workers in the Digital Age (J-B Educause Leadership Series)
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            Educause Leadership Strategies, Technology Everywhere: A Campus Agenda for Educating and Managing Workers in the Digital Age (J-B Educause Leadership Series)

            Manufacturer: Jossey-Bass
            ProductGroup: Book
            Binding: Paperback

            Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
            Online BooksOnline Books | Books & Reading | Literature & Fiction | Subjects | Books
            GeneralGeneral | Education | Nonfiction | Subjects | Books
            GeneralGeneral | College & University | Education | Nonfiction | Subjects | Books
            AdministrationAdministration | Education Theory | Education | Nonfiction | Subjects | Books
            LeadershipLeadership | Education Theory | Education | Nonfiction | Subjects | Books
            Library ManagementLibrary Management | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
            GeneralGeneral | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
            CollegeCollege | By Level | Education | Professional & Technical | Subjects | Books
            GeneralGeneral | Education | Professional & Technical | Subjects | Books
            GeneralGeneral | Arts & Photography | Subjects | Books
            ASIN: 0787950149

            Book Description

            Information technology (IT) has transformed human resource management across our society, and its influence on higher education has been profound. Technology Everywhere addresses the dual role played by colleges and universities that must recruit, hire, and train knowledge worker professionals and educate IT learners to manage the ever-increasing flow of information both on campus and off. Each chapter in this much-needed volume addresses a critical phase of IT human resource management, identifies key issues, and offers practical advice based on actual experiences that can help colleges and universities develop a plan of action to respond effectively to the IT workforce challenge.
            Effective Business Communication: Principles and Practice for the Information Age (College Physics)
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              Effective Business Communication: Principles and Practice for the Information Age (College Physics)
              Richard Blundell
              Manufacturer: Prentice Hall PTR
              ProductGroup: Book
              Binding: Textbook Binding

              CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
              Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              ASIN: 0137427018

              Books:

              1. MCTS Self-Paced Training Kit (Exam 70-431): Microsoft SQL Server 2005 Implementation and Maintenance (Pro-Certification)
              2. Modern Systems Analysis and Design (4th Edition) (World Student)
              3. Money Mama & The Three Little Pigs
              4. Multimedia: Making it Work, Seventh Edition
              5. Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition
              6. Nurse Practitioner's Business Practice and Legal Guide, Second Edition
              7. Oracle Certified Professional Application Developer Exam Guide (Oracle Press)
              8. Performance Improvement Interventions : Enhancing People, Processes, and Organizations through Performance Technology
              9. Practical Real Estate Law (The West Legal Studies Series)
              10. Principles of Information Security

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