Customer Reviews:
Fun to read and jam-packed with essential information.......2007-10-15
I could not put Tom's book down and read it in a night. There are some many great tips and insights -- I will not write another thing without this book at my side!
I read this book straight through..........2007-10-11
The material in this book is as invaluable as the style in which it is written. I found this book incredibly motivating, informative, stimulating, and fun to read. Thanks Tom! I feel utterly refreshed and excited to write now, instead of dreading it.
Just Read It!.......2007-07-26
This book is easy to read, makes you laugh, teaches you how to write better and helps you raise more money. It just doesn't get any better any this. If you write anything to donors or prospective donors you should stop and read this first. You won't regret it.
All Fundraisers Can Benefit From This Book.......2007-06-18
For research purposes, I have more than 30,000 direct mail samples, countless annual reports, and hundreds of newsletters in my business library. And I'd say probably anywhere from 2 to 3% of them are really good (that means they raise a lot of money). They practice what Tom Ahern teaches you in his new book.
If you've ever had the opportunity to see Tom present - and he presents at many conferences around North America - then you'll know why you need this book. His way of thinking about donors, and what they want, will enable you to improve almost any donor-directed publication that you produce.
I strongly encourage anyone working for a nonprofit to buy this book - almost certainly it will improve the quality of the information you give to your donors, and the amount of money they give to you.
Like being in a candy shop with a pocketful of money.......2007-05-21
Two great things about Tom Ahern: 1) he writes in crisp, clear, jargon-free language, and 2) virtually every sentence contains advice or a tip I can actually use. In this straightforward but packed book, he taught me to always put myself in the donor's shoes when I'm writing, to never write anything that doesn't include an offer, to run like hell from "writing by committee", the emotional triggers that get people reaching for their wallets, and how to write great headlines and good copy. I'm not sure what else you can ask from a book that fits in your back pocket, reads deliciously the second and third time, and even apologizes for leaving out a chapter he'd call "Feeling Stupid". Feeling stupid is what you should feel if you don't order this book right after you finish this review.
Customer Reviews:
Back to Basics.......2001-12-21
Kathleen Kelly takes an academic approach to the subject of fund raising and produces an easy to read guide for the fundamentals of raising money for nonprofit organizations. Kelly has designed a concise, organized approach to a subject that can often be dry. Yet, even in this text-book like style she brings the subject to life and gives the novice, the professional, the volunteer or the board fund raiser a foundation in which to navigate.
Founded in the history of fund raising and public relations, Effective Fund Raising Management provides both a context in which the history of fund raising is married to the process. This is a rare opportunity to find in one book so much information that is easily accessible and immediately useful.
I use this book as the basic text for any courses that I teach for fund raisers at the under graduate and graduate level. I recommend it extremely highly. A must read to understand the basics and put them into practice.
Product Description
Expert grant writers Gerding and MacKellar have created a "do-it-yourself" book and CD-ROM for fundraisers. They carefully outline the grant-writing process and provide a proven step-by-step strategy for getting your grant. More than 15 success stories from a variety of institutions and for various funding purposes are provided on the CD for you to model, adapt, or incorporate into your own winning proposals. Topics include: Preliminary planning; Defining the project; Forming the writing team; Choosing the best source to approach for funding (government, foundation, corporate, and local organizations); Writing and submitting the proposal with all the necessary contents (title sheet, cover letter, table of contents, overview, description, needs, methodology, timeline, budget, evaluation, etc.), and a detailed section explaining how you should follow up on your submission, partner with outside organizations, and implement and evaluate the project when your funding is approved.
Customer Reviews:
Steps To Grant Writing Success.......2006-11-12
I wrote many grants during my ten years as a library director. When you succeed, you are on top of the world. Then writing the next grant, you agonize through the process again. This books helps make it easier.
Contents: Making the commitment and understanding the process -- Planning for success -- Discovering and designing the grant project -- Organizing the grant team -- Understanding the sources and resources -- Researching and selecting the right grant -- Creating and submitting the winning proposal -- Getting funded and implementing the project -- Reviewing and continuing the process -- Answering five essential questions -- Library grant success stories -- The grants for libraries tool kit and CD-ROM.
Chapter 3 with it's Project Planning Process is probably worth the cost of the book. Here's what that covers:
Project Planning Process
Step 1: Clarify Your Library's Goals, Objectives and Activities
Step 2: Pull Together a Project Planning Team
Step 3: Start the Project Planning Process
Step 4: Discover the Project Idea and Goals
Step 5: Define Project Outcomes
Step 6: Plan Your Project
Step 7: Develop Project Objectives
Step 8: Define Project Action Steps
Step 9: Consult Previous Projects, Best Practices, and Similar Projects
Step 10: Make a Project Timeline
Step 11: Develop a Project Budget
Step 12: Create an Evaluation Plan
An in-depth walkthrough of the grant process cycle.......2006-02-10
Written by professional library consultants Stephanie K. Gerding and Pamela H. MacKellar, Grants For Libraries: A How-To-Do-It Manual is an in-depth walkthrough of the grant process cycle and how to improve the odds of receiving sufficient funding for one's library and its projects. Advice for developing library-specific strategies as well as general tips abound in this practical and highly readable resource, which covers everything from the planning process to organizing a balanced grant team to researching and selecting the right grant, the proper writing style to adopt, submitting the winning proposal, getting funded and implementing projects, reviewing and continuing the process, and much more. Sample grant success stories and a tool kit with Windows-compatible CD-ROM (non-Windows computers can browse its index.html folder) round out this "must-have" resource especially for library professionals.
Book Description
Have you ever dreamed about making money as a freelance grant writer? Or are you applying for a grant and anticipate fierce competition?
The Everything® Grant Writing Book helps you confront this competitive market with detailed, insider information on getting through the gatekeepers to obtain the funds you need. This detailed book, written by experienced grant writer Nancy Burke Smith and freelance writer Judy Tremore, shows you exactly how create the perfect grant proposal—no matter how daunting the specifications are for the project.
The Everything® Grant Writing Book shows you how to:
·Apply for government and foundation grants
·Find the money needed
·Build community collaborations and partnerships
·Write a statement of need
·Develop a budget and budget narrative
·Fill out appropriate paperwork
From writing a letter of inquiry or intent to developing action plans and timelines to outlining and drafting the proposal, The Everything® Grant Writing Book helps you get the funds you need!
Customer Reviews:
Myvision.......2007-09-06
To me, this book did not live up to the title. I was not pleased with it at all.
Grant writing .......2006-11-11
I have not had the opportunity to read this book yet. However, I did glance through to see that it did contain valuable information I will need at a later date. The book looks like good reference material I will consult often while writing grants.
Everything and More.......2006-08-29
I am quite impressed with the book; I feel the authors touch on and in some cases went into depth regarding all aspects of grant writing. I feel it was not intended to fully teach but to give you the understanding of the overall aspects of grant writing, (what to expect, what to look for and how to plan your approach.) It was very helpful to me as I am new to grant writing.
This book was not very helpful.......2006-06-22
The "Everything Grant Book" is not very helpful to those who are serious about trying to locate and obtain grant funding. The book provides a very broad-brush approach to grant writing with limited examples.
The first seven chapters go back-and-forth between government and foundation grants, which is very confusing, especially for the beginning grant writer. Even though government and foundation grants have some common elements, they require very different approaches.
When the reader finally reaches Chapter 8 "Components of a Grant Proposal," it really discusses solicitations, with only one page dedicated to grant components.
Chapter 9 provides very basic information about preparing to writer a grant.
Chapter 10 talks about "letters of support," which seems out-of-place considering the authors have yet to discuss the major elements of a grant proposal.
Chapters 11-15 discuss the real conponents of most government grants, but once again fail to provide a comprehensive presentation with realistic examples.
Chapter 16 "Other Grant Proposal Sections" includes information (staff qualifications, management plan, etc.) that really belongs in Chapter 13 "Action Plans."
Chapter 17, 18, 19, 20, 21 include very basic information about writing, reviewing, and filling out forms, and submitting proposals.
The book ends with "Writing Grants as a Career," which seems like an awkward ending. If I had to rely on this book to give me the background to be a grant writer, I would be struggling to make a living.
I suggest potential grant writers look for a book that has only one emphasis (government or foundation), is better organized, and provides more contemporary examples.
Everything Is True and Accurate..........2006-06-19
The Everything Grant Writing Book minces no words in informing readers that two of the most important abilities in grant writing are: The ability to follow directions and the ability to meet a deadline.
I loved the authors' style and could see that it really wasn't intended to "insult" (although I wasn't insulted at all). What they convey is that you can have the best writing talent and your cause can be quite noble, but the sad fact is that most grants contain a myriad of directions that CAN be rather complex and daunting. I often have thought that these directions help them to "weed" out proposals right off! If these directions are not followed TO THE LETTER, your grant proposal usually isn't even read! Likewise, I have NEVER ever known a committee to make an exception and accept a grant proposal that is late. I would rather that the authors drive this point home in a book than for grant seekers to learn the hard way... An excellent book that I'm buying for my own personal collection.
Book Description
"A unique book with a unique approach, this is destined to become a classic." âCharitable Gift Planning News
In this deeply humane and informative book, Douglas White deftly weaves together personal insight and level-headed advice in a probing look at the human side of planned giving. He helps you understand, develop, and use the interpersonal skills that are an essential part of every successful planned giving officer's art.
White provides practical answers to such crucial questions as: How do I successfully approach a prospect for a planned gift? What are the steps to building a prospect's trust and instilling a sense of mission? How can I tell if I'm being too aggressiveâor not aggressive enough? How do I handle a donor's lawyer and other advisors who don't support the gift?
Tracing the entire process of acquiring a planned gift from the first phone call to managing the gift's assets, White offers many helpful pointers on how to deal with donors, their families, and their professional advisors, as well as executive directors and board members within your organization. He also helps you translate technical knowledge into planned gifts that are better for both donors and charities.
The first book to take you beyond the mere mechanics and into the very soul of planned giving, The Art of Planned Giving is an important working resource for planned giving officers, fund-raising professionals and consultants, as well as nonprofit executives and board members.
Average customer rating:
- This the best book available to date on fund raising theory.
|
Fund Raising and Public Relations: A Critical Analysis (Communication)
Kathleen S. Kelly
Manufacturer: Lawrence Erlbaum
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ASIN: 0805809430 |
Book Description
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Customer Reviews:
This the best book available to date on fund raising theory........1997-07-02
This is the best book available to date on fund-raising theory. It is a must read for any serious scholar of fund raising
Book Description
Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes.
At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause - and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage - including news Web sites, viral e-mail, and more - this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.
Book Description
Now consultant Morrie Warshawski has created a new, completely revised and updated version that gives filmakers the full story on how to get grants and donations from individuals, foundations, government agencies, and corporations in the 21st century.
Customer Reviews:
This is an excellent book..........2007-06-10
I would highly recommend this book, and I would also highly recommend the Government Funding and You book and video series. Click the link below for more information.
Government Funding and You: Registering For Grants On-line 2007 book and video series.
what you need to know.......2007-04-10
this book really sets you up with the information you need to know about funding. it's nice that there is an example of a grant in the book to help you understand exactly what you need.
Required reading for ALL film producers........2006-02-08
If I ever meet Morrie Warshawski, I will probably embarrass us both by giving him a huge hug. In 97 easy-to-read pages (plus another 60+ helpful pages with sample grant proposals, budget forms and a bibliography), he succinctly lays out a viable process for successfully seeking grants for film and television projects.
What struck me about "Shaking the Money Tree" was how it is actually a basic primer for all fundraising projects, not just film. Warshawski starts with the basics: developing mission and vision statements (Chapter 1 - "Laying the Foundation: Your Career"). While these steps should be obvious to any nonprofit organization, this is new territory for many independent filmmakers. Warshawski asserts "funding problems are almost always routed in a basic set of unresolved career issues." Not only does he contend that mission and vision statements are necessary, but that filmmakers must identify a set of values by which they choose projects and people with which to work. All of this, claims Warshawski, adds focus to filmmakers' efforts, and keeps them from wasting time on projects for which they have no vision or passion. Valuable lessons for any nonprofit organization.
For the rest of Chapter 1, Warshawski takes the reader through a series of career development steps: articulating major short and long-term goals; identifying people and organizations with which to interact in order to succeed; evaluating progress against the career goals; acquiring promotional tools to spotlight the filmmaker and his/her projects; and networking to avoid isolation.
In Chapter 2 ("Where's the Money?"), Warshawski provides an overview of the various categories of funding potentially available to a filmmaker (individuals, foundations, corporations, government agencies, other nonprofits). He correctly points out that there is an abundance of funding sources (not to be confused with an abundance of funds), but the challenge is determining which sources are appropriate for the particular project. He recommends creating a fundraising plan, identifying the most suitable prospects and determining the most effective way to formulate and make the request. (Again, a sound methodology for any nonprofit.) Warshawski identifies the upside and downside to each category, reviews how to find them and, generally, how to approach them (more information on research and proposals is provided in subsequent chapters).
Chapter 3 ("Patchwork Quilt - Putting Your Project Together") was one of my favorites. Warshawski points out that a major impediment to successfully finding funds is beginning fundraising before the project is fully developed and thus not being able to completely answer all of a potential funder's questions. He highlights the difference between "this is a story that must be told" and "this is a story that must be heard." As is the case with all fundraising, one must start with the need. Warshawski runs through the elements of a solid plan, and explains the questions that must be answered. He also points out that fundraising will take longer than a filmmaker might expect: one to two years to complete the funding is not unusual.
The remaining chapters - 4 ("Getting Personal - Individual Donors"), 5 ("The Paper Trail - Foundations and Government Agencies") and 6 ("All the Rest") explain the types of funders, their motivations and how to research them. He offers some excellent tips that the novice fundraiser/filmmaker might miss, such as Chapter 5's recommendation that, when researching foundations, don't just research "film/video/media/TV," but look for funders of the issue area(s) that the film is tackling. Most foundations are not really funding the film, but are funding the visibility to the subject matter that the film is providing. The last two pages of Chapter 6 provide "Morrie's Maxims" - sound advice for fundraising for any type of project.
I did have some quibbles with the book. The Public Broadcasting Service (PBS) is not a government agency. The address for the Foundation Center in Washington is out of date (the book was published in 2003, and the Center moved to 1627 K Street, NW in 2001). Foundation giving levels are directly affected by economic trends: foundation endowments slump when the stock market declines and the effect is often felt for several years after the stock market starts to recover (Warshawski makes it sound as though foundations are relatively immune to economic shifts, other than facing increased requests for support). And finally, it would have been helpful to mention that the National Endowment for the Humanities and National Endowment for the Arts will provide, upon request, samples of successfully funded film proposals under the Freedom of Information Act. But these are minor blips in an otherwise superb book.
There are two positive outcomes for a filmmaker who reads Warshawski's book and puts his words into practice: a funded project, and a successful second career as a fundraiser. "Shaking the Money Tree" should be required reading at all film schools. But even beyond that, it offers extremely helpful information for anyone who needs to raise money for a project.
How the financial side of the film business really works.......2004-04-03
Now in an expanded and updated second edition, Shaking The Money Tree: How To Get Grants And Donations For Film And Television by Morrie Warshawski is a ground breaking instructional manual in the art of fundraising for the financing of noncommercial film and video projects. Presenting the basics of how to apply for and earn grants and/or donations from individuals, foundations, government agencies, corporations, and more, Shaking The Money Tree combines direct decorum with an invaluable insight for how the financial side of the film business really works, as well as being peppered with useful grant forms and superb grant writing examples. If you have a film or television project that you need to finance -- begin with a close and careful reading of Morrie Warshawski's Shaking The Money Tree!
Must Read!.......2003-07-08
This is a great book...after searching high and low and all over the internet, I found a concise, informative and helpful resource to walk me through the complex world of fundraising for media. I'm applying Morrie's suggestions to my movie's business plan. Everyone interested in film/video should read this book.
Book Description
Carolyn Farb's tried-and-true tips will motivate longtime fundraisers to continue in their endeavors and draw new fundraisers into the fold.
Carolyn Farb knows the world of fundraising from the bottom floor to the executive suites — and in The Fine Art of Fundraising, she gives readers the complete tour. This book caters to volunteers who want to make things happen, whether they're raising funds for charities, nonprofits, or political campaigns. Farb shares her experiences from more than twenty-five years of successful fundraising, telling readers what works and what doesn't, and providing countless tried-and-true tips. Her book is also full of light-bulb moments for long-time fundraisers who need new motivation.
Customer Reviews:
Qualitative Fund Raising.......2007-05-26
This is very focused in helping a novice or experienced fund raiser to maintain and develop their passion for contributing their goals to help a charity organization achieve their mission.
Great book for dedicated people........2006-02-17
We already had a good process for giving a fundraiser. But Carolyn's book made all the difference. We tweaked and polished what we were already doing using her ideas and upped our net by 30%.
The definitive resource for fundraisers.......2005-11-28
THE FINE ART OF FUNDRAISING is the definitive resource for organizations and individuals involved in fundraising. Every aspect of successful fundraising is covered in this step-by-step guide that focuses on a variety of events ranging from bake sales and carwashes to large scale fashion shows and charity balls. Volunteers new to fundraising as well as seasoned volunteers, committee chairpersons, and organization staff persons will benefit from reading this comprehensive book before beginning any new fundraising project. As a volunteer involved in fundraising events for over 25 years I find this resource to be well organized, thorough, and always on target with practical advice that addresses the needs of volunteers at all levels.
Attracting and handling benefactors and in-kind donors, reaching corporate supporters, and applying for grants are some of the topics discussed by Dr. Carolyn Farb. Anyone who chairs an auction will find the two chapters devoted to the nitty-gritty of planning and executing silent and live auctions immensely valuable. Choosing entertainment, selecting a menu, decorating, public relations--they are all covered in this work. Of particular interest to volunteers are the samples from Dr. Farb's own fundraising successes: invitations, response forms, benefactor letters, menus, seating charts, media releases and many more.
Every organization involved in fundraising should have multiple copies of this book available for staff and volunteers. Fundraisers at all levels will benefit from the valuable tips and wealth of ideas shared in this extraordinary resource.
Fabulous.......2005-04-23
Dr. Farbs book is fantastic. I recommend this book for anyone just beginning in fundraising or charity events. Dr. Farbs book guides the amateur through promoting a cause, assembling committees, strategic planning, PR and so much more! The only complaint I have is that I did not buy it sooner!
A MUST HAVE FOR ANY CHARITY EVENT.......2005-04-20
I had the good fortune of meeting Dr.Farb at a book signing, 2 weeks before I was asked to chair the 40th annual Lunar Rendezvous Festival which celebrates the accomplishments of NASA and the community that surrounds it. Using her book as the basis for my organizational structure, we have implemented the "zero budget" principle and have enjoyed early successes. I highly recommend this book to anyone planning a charity fund raiser. It truly shows you how to avoid the expense pitfalls of throwing a major venue.
Customer Reviews:
Subscribe Now Works.......2006-03-13
An excellent primer for arts groups to revive or start a subscription program.
a classic on attracting audiences.......2006-01-30
Danny Newman provides a rigorous approach on building arts audiences. He shows what's arts marketing really is about - win the customer for a series of great artistic products - and provides the tools to be succesful
Theatre Know-How.......2000-07-03
My first job was as marketing director of a regional music theatre company. I was a journalism grad with little "arts" experience. This was a wonderful book. It really helped me understand our audience. It was at my right hand throughout the two years I held that job.
Danny Newman is my god.......2000-05-02
As the volunteer box office manager for a small theater company in the Midwest, I have found Mr. Newman's book the single most valuable arts marketing book I've ever read. It is filled with many wonderful, practical ideas to help a company bring in an audience. I've used many of his suggestions to build our subscription by 25% a year for the last three years. Newman provides clear directions to put his ideas into practice. His Keep It Simple Stupid style is easy and often amusing to read, and he provides a wealth of examples for the non-professional marketer (me). *Most* important, this book brims with optimism. When confronted with kindly but dim-witted audience members and tempermental artistic directors, Mr. Newman is the little voice that says "You can do this, and it will be great!" I love you, Danny.
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- IT Manager's Handbook, Second Edition: Getting your new job done
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- Leveraging the Semantics of Topic Maps: Second International Conference on Topic Maps Research and Applications, TMRA 2006, Leipzig, Germany, October 11-12, ... papers (Lecture Notes in Computer Science)
Books Index
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The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
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The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars With Email
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