Book Description
One of the most exciting developments in business today, Enterprise Resource Planning offers a wealth of opportunities for increased productivity by bringing a company's many different systems together into one large integrated system. This complete introduction to the world of Enterprise Resource Planning provides the necessary background for success in today's marketplace.
Customer Reviews:
Easy reading.......2007-05-31
If you want to know some problems of unintegrated systems and how integrated ERP (=SAP) can help to solve these problems this book is for you. If you need something else/more - look for another book or course.
Well written rationale for ERP use........2006-07-06
A quick read, well written, nicely illustrated with charts, spreadsheets and case studies. Presents a relatively high level perspective of a manufacturer's business processes from pre-sales through planning, production & delivery, to post-sales customer service. Compares the challenges of operations in an unintegrated systems environment with one in which systems are well integrated within an ERP suite and does it in a way that makes it easy to understand and remember the benefits of the latter. Geared toward students in an academic environment, it is useful to those already in business who can benefit from its conceptual clarity. Unlike most of the dated ERP books on the market, it covers current topics like XML & web services.
Amazon.com
Adam Bromwich's objective in PeopleSoft HRMS Reporting is to synchronize the perspectives of technical people (PeopleSoft designers and administrators) and functional people (managers who use PeopleSoft). If technicians know what managers need and managers know what technicians can do, more productive enterprises will result. Bromwich succeeds admirably, explaining the human resources, payroll, and benefits aspects of the PeopleSoft HRMS database. Taking a table-by-table approach to the information PeopleSoft stores, the book explains each field in many of the most useful tables and details unusual formatting where it's an issue. He also explains how various pieces of data relate to one another and how best to access them. In one sense, this is a guided tour of a great big relational database.
What's neat about Bromwich's style is his frequent inclusion of workaday tricks and shortcuts for getting things done quickly and easily. These aren't the contrived "hints and tips" that characterize so many software books. Rather, they're practical procedures that the author has learned on the job as a consultant. He's also quick to clarify confusing aspects of PeopleSoft's interface, explaining, for example, that a pay run ID is not the same as a user run ID or a run control ID. He's also careful to explain how PeopleSoft has changed through its revisions, documenting how what used to be a straightforward record of U.S. Social Security numbers is now a more complex facility for handling many countries' citizen-identification systems. --David Wall
Topics covered: The structure and contents of three major PeopleSoft databases: human resources, payroll, and benefits. Detailed attention goes to dates, control tables, personal information tables, department trees, payroll runs, tax issues, and query design with the SQR language.
Customer Reviews:
Good peoplesoft book.......2007-03-29
This is a good book for beginners on Peoplesoft. Some of the core concepts are well explained. I am told there are not many books around on peoplesoft that are good and this one ranks high..
Excellent documentation for PeopleSoft HRMS.......2005-09-23
It is truly a thorough documentation of every important part of PeopleSoft HRMS. It is a handy-dandy book for anybody working in HRMS. Thanks to the author for taking time and putting thoughts to write such a gem.
Great Book for quick start.......2003-04-11
I am a DBA and wanted to work on building a warehouse for PeopleSoft HRMS along with generating reports for the client. This book really helped me and my team to understand the hr/payroll concepts quickly. If you are a DBA/developer working in Peoplesoft environment, good to have this book in your library.
A treasure for technical and functional users.......2002-07-28
This book is a treasure for anyone who needs to get quickly up-to-speed on the PeopleSoft HRMS data architecture and the most common tables against which queries and reports are executed. This alone would make the book invaluable because of the confusing PeopleSoft documentation and the thousands of tables. However, the author goes well beyond by breaking down the most important tables, grouped by function, into attributes and explaining how to create highly useful business reports from them.
In addition to the thorough coverage of the data architecture, the book also provides an excellent compendium of information and tips for using SQR to its fullest potential. Although my main interest is in the tables, I considered material on SQR to be a bonus and learned a great deal from this section.
If you are working with PeopleSoft on either the technical or functional side this book will probably be your most used reference. The author deserves the highest accolades for clear writing, technical knowledge and the ability to distill the essentials into one of the best references and tutorials I've read in a long time.
Great Reference Book.......2002-02-18
I have been working with Peoplesoft product since last five years,I have seen may books in the market but this is the only book I have seen which has very usefull information which helps the begenners a lot to understand main tables and also gives overview of HRMS functionality.
I strongly recommend this book for Begenners and is useful as a reference book for any one.
Book Description
Follow the "Proven Path" to successful implementation of enterprise resource planning
Effective forecasting, planning, and scheduling is fundamental to productivity-and ERP is a fundamental way to achieve it. Properly implementing ERP will give you a competitive advantage and help you run your business more effectively, efficiently, and responsively. This guide is structured to support all the people involved in ERP implementation-from the CEO and others in the executive suite to the people doing the detailed implementation work in sales, marketing, manufacturing, purchasing, logistics, finance, and elsewhere.
This book is not primarily about computers and software. Rather, its focus is on people-and how to provide them with superior decision-making processes for customer order fulfillment, supply chain management, financial planning, e-commerce, asset management, and more. This comprehensive guide can be used as a selective reference for those, like top management, who need only specific pieces of information, or as a virtual checklist for those who can use detailed guidance every step of the way.
Customer Reviews:
Marred by confusion in thinking and presentation.......2007-06-09
This book has a good mission and scope, and the prose is clear and straightforward. The thinking underneath the prose is, unfortunately, often confused. It's as if the paragraphs were competently edited, but not the chapters or major arguments. "There are three kinds of companies," says page 20; on page 59 there are again three kinds of companies, and the categorization is sorta-almost the same. Five minutes of scrutiny finally reveals the two comparison-sets are not congruent. This is strange and unsatisfactory, because making them so would have been easy and certainly would serve the reader better.
The book sometimes balks at simple realities. "One kind of company" already has ERP software installed and hasn't gotten the hoped-for return, and people are frustrated. The solution is to re-implement, and "the good news is that having the software already installed certainly makes life easier in some important respects ... The bulk of the software has already been selected." But what if the software was poorly chosen and won't do the job? That's the situation I face, and none of the three categories deals with this not uncommon scenario.
That's from the chapter titled "Software," which has other problems. There are some good ideas; don't get the module organization of a software package confused with your real organizational units, for example. But there's no clear general orientation to the software issues, not much for creating meaningful comparisons between products, no acknowledgment that fraudulent marketing is a real danger or that seemingly universal terms can carry very different meanings simply by their contextual scope.
My disappointment with the book increased sharply during the instructions for ROI assessment. The presentation of concepts was muddled, but I persevered and hammered out a complete ROI document. I'm a database builder, not a money analyst or manager, and I was proud of the result when I sent it off to the owners. It's now a few weeks later and I am halfway through 'The Goal' by E. Goldratt. And my ROI is false, I realize, because this ERP book fails to help the reader convert "better efficiency" into dollars returned. An improvement belongs on the ROI if dollars are returned. That means for a reduction in costs for non-production labor (for example), you have to say which salaried workers will no longer work at the company. I rewrote my ROI. I said what positions could go (including my own), but the grounding-to-earth also forced me into a lower percentage for benefits. It was the same for improvements in gross revenue. On that point the ERP book even fails to point out that a gain in gross sales is not to be interpreted as a gain in profit. Now if I were any kind of analyst, I wouldn't have been fooled; but I don't think the book should go out of its way to cloud up the core issues, and that's what this one does. I'm just glad I sent a corrected ROI (and still with an exciting return) before the owners themselves had to point out my incompetence.
I won't get fooled again. A second ERP primer text is coming my way.
Complete focus on what's important: processes and management.......2002-07-03
If you're exploring an enterprise-wide solution, even if it isn't an ERP package, or are planning an implementation after the software has already been selected this book will prove invaluable. Unlike other books about ERP (and e-business and enterprise application integration for that matter), this one is focused on the business processes and what it takes to prepare for and manage the implementation.
Of course, while much of this book applies at a high level to any enterprise application, it is all about ERP. The authors take great pains to avoid talking about software, which in itself is refreshing. They also skillfully guide you through a panorama of key issues, including what ERP is and how it fits into the overall scheme of business value and competitiveness. However, the best part of this book is their implementation strategy, which explores how an ERP package is going to require changes at the business process level, how to break down the implementation into manageable stages. In this respect the book is a combination of a management overview of ERP, organizational change strategies, and project management approach to implementation.
The key areas addressed by this book reflect reality. For example, all of the major challenges that you're likely to face are addressed. The critical success factors, such as training, preparing the organization for the system (from a people perspective), and the way the implementation phases are sequenced can either be learned from this book, or learned the hard way (which is sure to include schedule and cost overruns at best and a disaster at worst). In particular, the process-oriented approach that is reiterated throughout the book needs to be heeded. This is the essence of any ERP package, and it will change your organization. This book gives good advice on how to effect the shift from discrete jobs and procedures to a workflow.
In addition to this excellent book I highly recommend two other resources: (1) "Scorecard System For World Class Enterprise Resource Management" by Travis Anderegg, which is a unique book/online survey combination you can use to evaluate the alignment of your ERP system to business processes, and (2) "Enterprise Resource Planning Systems: Systems, Life Cycle, Electronic Commerce, and Risk" by Daniel Edmund O'Leary. O'Leary's book completely complements this one and fills in a few gaps.
Book Description
Supply Chain Management concerns organizational aspects of integrating
legally separated firms as well as coordinating material
and information flows within a production-distribution network.
Enterprise Resources Planning (ERP) systems being used for
transaction handling and order execution in most firms today have
been supplemented by Advanced Planning Systems (APS) for
coordinating flows, exploiting bottlenecks and keeping due dates.
This book provides insights regarding the concepts underlying
APS. Special emphasis is given to modelling supply chains and
implementing APS in industry successfully. Understanding is enhanced
through the use of case studies as well as an introduction to the solution
algorithms used.
For the third edition the content of the book has been updated
thoroughly taking into account latest APS software developments,
research results and experiences with APS implementation projects.
Two new case studies have been added resulting in a total
of six case studies now covering a wide range of industrial sectors
and ideas to implement APS successfully. Finally, a new chapter on "Purchasing & Material
Requirements Planning" complements the description of APS.
Customer Reviews:
Advanced Planning.......2006-06-24
Any review of supply chain management in general has to begin with Michael Porter's 1985 (now available in a 1998 edition) best seller "Competitive Advantage." For software, one would begin with Christopher Koch's "The ABCs of Supply Chain Management" where he states "Supply chain management software is possibly the most fractured group of software applications on the planet. . . . No one has a complete package." and then move on to the EDIGuys "Supply Chain Information Systems" for specifics on the background, buzz, and hype. But, if you are interested in applying modelling and associated quantitative methods (Advanced Planning) to the supply chain management paradigm, then there is probably no better place to begin than Stadtler and Kilgers book. They lead you through concepts to implementation with six case studies from various industries. And, the supplementary material covering forecast methods, linear and mixed integer programming, genetic algorithms, and constraint programming is invaluable.
Contents.......2005-10-09
For the ones who are interested
PART I. Basics of supply chain management
1. Supply chain management - An overview
1.1 Definitions
1.2 Building blocks
1.3 Origins
2. Supply chain analysis
2.1 Motivation and goals
2.2 Process modelling
2.3 Performance measurement
2.4 Inventory analysis
3. Types of supply chains
3.1 Motivation and basics
3.2 Functional attributes
3.3 Structural attributes
3.4 Example for the consumer goods industry
3.5 Example for the computer assembly
4. Advanced Planning
4.1 What is Planning
4.2 Planning tasks along the supply chain
4.3 Examples of type-specific planning tasks and planning concepts
PART II. Concepts of advanced planning systems
5. Structure of advanced planning systems
6. Strategic network planning
6.1 Components of the strategic network design problem
6.2 Review of models in the literature
6.3 Modelling strategic supply chain design
6.4 SNP Modules in advanced planning systems
6.5 Conclusions
7. Demand planning
7.1 A demand planning framework
7.2 Statistical forecasting techniques
7.3 Incorporation of judgmental factors
7.4 Additional features
8. Master planning
8.1 The decision situation
8.2 Model building
8.3 Generating a plan
9. Demand fulfilment and ATP
9.1 Available-to-promise
9.2 Allocated ATP
9.3 Order promising
10. Production planning and scheduling
10.1 Description of the decision situation
10.2 How to proceed from a model to a production schedule
10.3 Model building
10.4 Updating production schedules
10.5 Number of planning levels and limitations
11. Purchasing and material requirements planning
11.1 Basics of material management planning
11.2 Generation and timing of uncritical orders
11.3 Quantity discounts and supplier selection
12. Distribution and transport planning
12.1 Panning situations
12.2 Models
13. Coordination and integration
13.1 Coordination of APS modules
13.2 Integration of APS
13.3 Supply chain event management
14. Collaborative planning
14.1 Introduction
14.2 Types of collaborations
14.3 A generic collaboration process
14.4 Software support
PART III. Implementing advanced planning systems
15. The definition of a supply chain project
15.1 Supply chain evaluation
15.2 Supply chain potential analysis
15.3 Project roadmap
16. The selection process
16.1 Creation of a short list
16.2 APS requirements
16.3 Implementation and integration
16.4 Post-implementation effort and support model
17. The implementation process
17.1 The APS implementation project
17.2 Modelling phases of an APS-project
PART IV. Actual APS and case studies
18. Architecture of selected APS
18.1 i2 Technologies - i2 Six.One
18.2 Peoplesoft - EnterpriseOne Supply chain planning
18.3 SAP - APO
19. SCM in a pharmaceutical company
19.1 Case description
19.2 Objectives of project
19.3 Planning process
19.4 Results and lessons learned
20. Food and beverages
20.1 Case description
20.2 Aim of the project
20.3 Model building in Peoplesoft Strategic Network Optimization
20.4 Implementing the Master Planning Model
20.5 Results and lessons learned
21. Computer assembly
21.1 Description of the computer assembly case
21.2 Scope and objectives
21.3 Planning process in detail
21.4 Summary and lessons learned
22. Demand planning of styrene plastics
22.1 Description of the supply chain
22.2 The architecture of the planning system
22.3 Model building with SAP APO Demand planning
22.4 The demand planning process of the styrene plastics division
22.5 Concluding remarks
23. Semiconductor manufacturing
23.1 Case description
23.2 Objectives of project
23.3 Model building with i2 Factory planner
23.4 Lessons learned
24. Scheduling of synthetic granulate
24.1 Case description
24.2 Objectives
24.3 Modelling the production process in APO PP/DS
24.4 Planning process
24.5 Results and lessons learned
PART V. Conclusions and outlook
25. Conclusions and outlook
PART VI. Supplement
26. Forecast methods
26.1 Forecasting for seasonality and trend
26.2 Initialization of trend and seasonal coefficients
27. Linear and mixed integer programming
27.1 Linear programming
27.2 Pure integer and mixed integer programming
27.3 Remarks and recommendations
28. Genetic algorithms
28.1 General idea
28.2 Population and individuals
28.3 Evaluation and selection of individuals
28.4 Recombination and mutation
28.5 Conclusions
29. Constraint programming
29.1 Overview and general idea
29.2 Constraint satisfaction problems
29.3 Constraint propagation
29.4 Search algorithms
29.5 Concluding remarks
A very broad view of Supply Chain Management and APS.......2002-01-14
This book will give every reader a very good view of the Supply Chain Management concepts. It will take the reader from the Strategic point of view, through the Demand Planning Systems to the Advance Planning Systems. A very good book to put every concept into a global perspective, with some case studies that will help the reader to make the transition from the theory to the pratical aspect of Supply Chain Information Systems.
State-of-the Art thinking on Supply Chain Management.......2001-10-11
I was pleasantly surprised and impressed with the high quality and standard of the book, Supply Chain Management and Advanced Planning. It reflects state-of-the-art thinking as well as current views, and contains up-to-date case studies of supply chain management and advanced planning systems. There is no doubt that the authors are working at the cutting edge of the supply chain management field. They show intimate knowledge of practical advanced planning applications as well as implementation issues around a variety of commercially available software systems.
Recent information technology developments have changed modern manufacturing organizations dramatically. We have witnessed the introduction of Enterprise Resource Planning (ERP) systems, such as SAP and BAAN, aimed at integrating internal processes in an organization. These systems cut across multiple functional areas and provide a corporate wide database with all the relevant data of an organization. Many believed that these systems would address all the problems and lead to drastic improvements of business performance. This focus on internal processes, however, was not sufficient since, in a sense, it was not able to cope with the exceptions and with the variability that confront organizations on a daily basis. State-of-the-art planning procedures, provided by Advanced Planning Systems (APS), are required to allow organizations to reduce the amount of exceptional situations. An APS exploits the environment created by ERP systems and this has created major breakthroughs in enterprise wide planning. The impact has spread wider to collaborative planning amongst supply chain partners. This book is devoted to Advanced Planning Systems, the concepts underlying these, the current limitations of APS, how it links and interacts with ERP systems, what is required for successful implementation, etc. Through using, testing and implementing APS modules developed by companies such as i2 Technologies, J.D. Edwards and SAP A.G., the authors gained many insights. Practical real-world experiences are captured in the various chapters of the book.
This book covers an immense quantity of Supply Chain Management material. It is presented in a logical and easily understandable way. Here and there it is obvious that the authors are not fully comfortable with English but it is not very distracting. The book is comprehensive and the different aspects of supply chain management are outlined in great detail. I found the book a real pleasure to work through. What impressed me most was the ease with which the authors of the various chapters dealt with complex and sometimes very interrelated supply chain aspects. From a personal point of view, the emphasis on quantitative tools to assist and improve planning was very encouraging. This is something that is not recognized and appreciated enough. This book is a must for every logistics professional. Buying this book will be a worthwhile investment!
Good reference for advance supply chain management analyst.......2001-07-26
It is very good reference for all analyst to have this book. It explain the detail configuration to achieve optimum supply chain effectiveness. At the end of this book, it introduces also solutions for advance planning by several high-end vendors such as J.D. Edwards etc.
Book Description
This complete introduction to the world of Enterprise Resource Planning provides the necessary background for success in today's marketplace.
Customer Reviews:
The complete work of ERP explanation.......2001-04-20
While they are hundred of SAP or BAAN or J.D. Edwards or Oracle books in the market, only few books were really written in "ERP context". Fortunately, this book is one of few.
The teaching experience told Brady and Monk that "teaching SAP application" to business students was not sufficient to make students understand the "concept of ERP". This is the impression for them to write this book. The foundation of ERP are addressed in business process perspectives; and then, mapped to the ERP process. One "BIG" case-study is used to describe the ERP component, with respect to SAP R/3 system. However, the fundamental is not limited to SAP package since extensions are also provided.
The uniqueness of this book is the combination of "O'Leary's book (ISBN 0521791529)" and "Jacobs & Whybark (ISBN 0072400897)". Like "Why ERP? by Jacobs and Whybark", Brady and Monk use a single case study to describe the ERP in "formal format" (not in novel as Why ERP). Like "O'Leary's book", this book gives the fundamental to understand ERP rather than "implementation of specific package".
Unlike "Why ERP", this book is the formal textbook, very easy to read textbook, not a novel. Unlike "O'Leary's book", this book is the explanation of ERP and interaction of business process, instead of implemenation and outline.
Another major advantage of this book is the easy-well-written is in 200 pages. Graduate students or passion-readers may finish it in one night. This book is also good for ERP introduction (1-3 meetings) for any Production/Operation Management classes or Supply Chain Management.
One thing that I'd like to see more is the "reference". While this book is quite comprehensive, the reference are limited to the CIO (www.cio.com), instead of many existed publications. I wish the authors would do more research in this area and put additional reference in the context in the next edition.
Book Description
Operational excellence cannot be achieved by technology alone. An effective Sales and Operations process is essential to successfully implementing any integrated management system such as Enterprise Resources Planning or Supply Chain Management.
While the book Orchestrating Success and other books explain the mechanics of the S&OP process, this definitive text illustrates the effective real world implementation of this powerful process and demonstrates how to improve operational performance, including on-time customer deliveries, inventory control, quality, top-line revenues and bottom-line profits.
Customer Reviews:
Excellent Reality Check - People and Process.......2006-05-13
Never before has the subject of S&OP been presented in a novel-like style that highlights the people issues involved in a cross-funtional implementation. The authors did well to present real issues in bringing about what they refer to as "organized common sense" within the context of a hypothetical company with players comprising almost every function in an enterprise. This book provides insight into real challenges and issues in implementing S&OP. If you are looking for a 'How To' book, best you look at other literatures on the subject that deals with the details. This one gives you the 'whys' and 'why nots' of S&OP ... ideal primer for executive management.
Book Description
The EPCglobal Network and RFID technology, initially developed by the Massachusetts Institute of Technology (MIT) and licensed in October 2003 to Global Standards I (GS1), holds great promise for transforming business through the use of low-cost, radio frequency identification (RFID) tags to improve information flow and productivity. Through the placement of tags on individual items, cases, and pallets, RFID Technology will provide instant two-way communication within supply chains by merging information with physical goods. The EPCglobal Network uses the Internet to transmit data gathered from RFID tags as well as a sophisticated information infrastructure designed at MIT. This book explores the essentials of RFID and the EPCglobal Network from the perspective of a practitioner that needs to make business decisions concerning the adoption of the technology. The perspective is from the supply chain management standpoint with emphasis on case studies and new thinking about the subject.
Average customer rating:
- Informative But Poorly Written
- Very well written
- Need English Version?
- The SAP Bible
- Good introduction to SAP R/3--but not for the experts
|
SAP R/3 Business Blueprint: Understanding the Business Process Reference Model (Enterprise Resource Planning Series)
Thomas Curran , and
Gerhard Keller
Manufacturer: Prentice Hall PTR
ProductGroup: Book
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Similar Items:
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Implementing Sap With an Asap Methodology Focus
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SAP Planning: Best Practices in Implementation
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SAP R/3 Business Blueprint: Understanding Enterprise Supply Chain Management (2nd Edition)
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The SAP Consultant Handbook
ASIN: 0135211476 |
Amazon.com
For those interested in redefining the way in which their business does its business, SAP R/3 Business Blueprint: Understanding the Business Process Reference Model is worth a perusal. Authors Curran and Keller define their central idea--business engineering--as a method by which information technology is used to design and reengineer business processes, such as sales and distribution, instead of simply automating them. And as is clear from the title, this concept is explored almost exclusively within the context of SAP R/3.
The book is broken down into four sections: "Business Engineering," "Process Engineering," "Architecture," and "Framework & Tools." These segments follow a sliding scale that goes from MBA esoterica to practical application to behind-the-scenes implementation. The first section is dedicated to such things as mapping out global goals and identifying the organization processes that need to be reengineered. Next, the authors get more fundamental, looking at ways in which SAP R/3 can enable a retooling of existing practice, illustrating this thought via case studies. Lastly, the book examines the details of an R/3 system and the tools in the R/3 arsenal. A terrific discipline-spanning volume, SAP R/3 Business Blueprint's one shortcoming is that it never addresses a world in which SAP R/3 might not be the ultimate answer to an organization's efficiency problems. But perhaps it wasn't meant to. --Sarah L. Roberts-Witt
Customer Reviews:
Informative But Poorly Written.......2000-11-07
There's a lot of relevant information in this book, but the authors have a repetitive, rambling, and sometimes vague style that makes it anything but a pleasure to read. You really have to work to sift the wheat from the chaff here. It could be easily condensed to half its size without losing any information.
Very well written.......2000-01-07
I don't normally comment, but I don't know what book the reader from Minn. was reading. I'm guessing he meant to review a different book. This is not a "German" book at all. This is the clearest, best written book on SAP I've read, and I've read most of them. If you need an introduction to the business logic behind SAP, this is the book to buy.
Need English Version?.......1998-12-01
This is my third book on SAP R/3. This book is another example of poorly written book on SAP. Though the topics are categorized very carefully and intelligently, the text in the book is in the language that requires 'translation in English.' The terms are either ill defined or if defined, then they have been used inconsistently. It was hard to get out the concept behind a topic, since authors give scattered information without focusing on main idea. Also, authors could have written the business processes (SAP modules) in more like step-by-step (or recipe) method, rather than in 'composition' format.
The SAP Bible.......1998-11-26
Mr. Curran's book is the best book on SAP R/3 on the market. Everyone interested in this area should own this book.
Good introduction to SAP R/3--but not for the experts.......1998-08-24
This book gives a general insight on SAP R/3 functional (and a little bit of technical) model. This book can be very good introduction for the corporate executives with very little or no SAP R/3 experience. However, the contents of this book can be too obvious for those who already have worked with SAP R/3 system.
Book Description
Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues. The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.
Book Description
The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune
Download Description
The buzz about The ebay Phenomenon
Customer Reviews:
Dull book with little information.......2002-10-22
If you have no idea what Internet is and have never seen ebay web site then you might learn something from this book. But for an average Internet-savvy person it offers little to nothing. There is a lengthy description of well-know information (like terms of sale of ebay) and constant selling of ebay business model: nothing you can't read elsewhere.
so and so.......2002-08-08
The author "gets" eBay. Unfortunately, he was not granted interviews or access to eBay people. As a result, the book is little more than a collection of articles from the Industry Standard, Fast Company abd the like. Furthermore, the book covers eBay until December 1999 or Q1 2001 at most. Back then, it looked like Yahoo! had a business model, remember? And yes, the author contemplates the possibility of a Yahoo! takeover (which was possible) and even the ridiculous idea that eBay should perhaps create its own "portal" in order to grow... Not worth the money. Buy "The Perfect Store" by Adam Cohen instead.
Not much meat.......2001-02-06
This book gives an overview of ebay's creation and why it has been a success. It gives no insider insights however. It was fun to read but I did not learn much from it. This book does not have substance.
A poor read.......2000-12-31
This book is basically a series of quoted and sited magazine articles hastily cobbled together into a book. The only "real" interviews done by the author are with a few eBay customers who use the site. The author admits no one with eBay granted him an interview or let him in the building. For a much better story of how eBay came to be, read eBoys by Robert Stross.
Sold!!.......2000-10-26
This book basically delivers what it promises to. Lots of somewhat dry facts about how a small Internet business boomed into one of the hottest "sites" available.
I am a big Ebay fan. I wanted to find out more about the people who created Ebay but also wanted to get a feel for the direction these people were hoping to guide the future of the site to.
Although I thought the story was fairly interesting, this book was very dryly written. Not much was cited other than the absolute bare bones facts and the writing was not particularly interesting.
While I realize this is a business book, I think there was much room for interesting tidbits, advice or funny stories. None here. Too bad...
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