Book Description
Optimum digestion is essential to maintaining the overall health of your body, but poor nutrition choices can lead to digestive stress and problems such as heartburn, indigestion, gas and bloating. The HOPE Formula explains how a combination of High Fiber, Omega-3 Oils, Probiotics and Enzymes can help restore and maintain digestive health.
Customer Reviews:
loved it........2007-10-09
it was a very good book.very easy to read & understand. Also it actually includes pictures to help give you better understanding. I had seen her on tv and thought i should get her book. I was very impressed and had to buy her Gut Solutions book also. I havent finished that one yet.
I'm a believer.......2007-06-27
My wife and I caught her on PBS and were impressed enough to donate to them and get a set of books. We are very happy with them and they have helped us to lose weight and feel better. My wife is a Pharm D and she says they have sound medical advice. When she was going to have her gall bladder removed a couple weeks ago she looked at the "Gut Solutions" book. She wished she had seen it sooner since they had detailed information about the gall bladder and on gall stone symptoms. We have bought just about every other book she has published since. This one is a great start.
Great!.......2007-05-09
Totally what I was looking for! Saw Brenda on PBS and had to get the book. It is everything she talked about. Anyone who wants to improve their health should get this book.
Book Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.
Within these pages,
New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Customer Reviews:
This book was not what I expected........2007-06-27
I am giving this book 2 stars because I thought it would be great, like Seth Godin or the Wizard of Ads books. I expected a book of "Secret Formulas" as the title says. Instead it felt like a well-written Website 101 book, 90% common sense plus a few good tips sprinkled in. No "oh wow" moments here. Big disappointment. Honestly, I kept reading page after page waiting for the meat, but it was just 2 pieces of bread.
simple & useful.......2007-01-13
I've just started to read this book, but only the first pages let me know I can learn lots of simple things that can improve my business.
It's very easy to understand, good explanations, and very simple but big ideas to work on.
Buy it! (...i promise you i'm not the author and not his mother..)Believe me.
Call to Action: Secret Formulas to Improve Online Results.......2007-01-10
This book is easy to read and has a wealth of good information on creating an e-commerce site that will sell products.
A new must-have reference for online persuasive marketing........2006-11-18
In a world full of books that promise to show you the way to that elusive, successful conversion metric this one delivers. It not only explains the fundamentals but gives you some real-world insight and know-how. It is well written and an easy read. I've marked this book up with more highlighter than in a college text book. Definitely worth every penny.
Very well written book, a "bible" for internet business owners.......2006-07-25
This book is for every decision maker of an Internet business that sells products or services online or offline.
It explains in very clear and non-technical fashion what to look out for when designing web pages and get visitors to do what you want them to do ... and things you should not do as well, something often forgotten when it comes to the question "How to improve the conversion of visitors to customers?"
You can trust the two of the foremost experts about this topic, Bryan and Jeffrey Eisenberg. The know and can prove it with tons of customers they helped to improve conversion via their professional service company with the name "Future Now".
You should also check their other books and the free goodies they offer on their Website. A fountain of knowledge.
Customer Reviews:
may work for some, but not for me.......2007-07-23
I was really hyped up about this book after reading all the great reviews. I thought this might be it. But after reading it, it wasn't much help. It basically said to ignore your negative thoughts, no duh! Einstein, if we could all manage to somehow ignore our negative thoughts then we would all be happier wouldn't we? So there you go, I just saved you about 2 hours of tedious reading in 2 minutes!
Inspirational.......2007-03-25
Roberts tells an interesting and inspiring story of success through the experiences of a fictional character. Some of the key points yu will learn in this book include, among others:
Finding your right place.
Experiencing the struggle to find the right opportunity.
The trials of unemployment and low income.
Learning how to take the first step towards success.
This book focuses on achieving success through positive relationships and a healthy mental attitude, told through a fictional story, similar to The Wealthy Barber and Og Mandino's style. For more information on achieving financial success, you may want to read "The 17 Principles of Creating Wealth," by Phillip Collinsworth.
A Rich Man's Secret : An Amazing Formula for Success.......2005-06-23
I have read all the reviews written about this book so far and find that all the negative comments about this book appear to be based on preconcieved notions and opinions, about the author, rather than the merits of the central message of this Book. In my opinion this Book helps you understand the real secret of Success in all your endeavours in Life,and not just confined to wealth building strategies. The Central Theme of this book will change your Life as it did mine,if you let it.This is an excellent book,easy to understand, and read and comprehend, but it will require constant vigil and effort to put in action, what is revealed in this Book. But if one persists, the effort will be well worth it. I highly recommend this Book to any one with open mind seeking a better Life.
Wanting More..........2005-05-09
This book really left me feeling that there was more to "our" lives than just waking up everyday and doing the same old thing, without noticing what is truely important and what we do take for granted. Living life is more than wanting "money" to make our life better. Money isn't what makes life better. "Now Is How" is the ticket, grab the book, find a quiet place, lock the door, bolt it, padlock it, don't let anyone in, until you finish it. Great book , wish there was a continuing story to find out if Victor applied his new "wealth" to see if it really made his life better. But this is a great read. Buy it, you won't be sorry. It's a treasure hunt, great detective story all rolled up into Life's Philosophy, and thensome. You won't regret the money you spend if you truely open you heart & soul to what he is saying to all of humanity. It's a great read! What are you waiting for, order the book. One thing more, don't expect to find a secret to making money, this isn't the book. Just "open your eyes, heart & mind"
SImple and Perfect.......2005-05-01
This novel was a fun read with a unique and beautiful lesson woven into the story. It left me with two feelings at the end. FIrst, I was sorry that the story had to end. Second, that I had been shown a new way of looking at life and success that was so simple that I had missed it my whole life. Ken Roberts has a folksy, common sense manner of writing which you can't help but relate to. This is an honest and fresh work that is destined to be a cult classic.
Book Description
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
Customer Reviews:
Roy H. Williams where are the Secret Formulas to the Wizard of Ads?.......2007-01-29
Hey Roy Williams, where are the "Secret Formulas" to the Wizard of Ads? After reading the first book by Roy H. Williams (The Wizard of Ads) I needed to know more and my mind was asking more questions than ever.
Take me in depth Roy. Show me the behind the scenes things and reveal to me "how Broca works", show me how to "See my customer Real" and help me to explore how "Second-Hand Knowledge" works.
If you're into Sales, Marketing, Advertising or Business you want to know more than the details of how to run a business but more importantly you need to know how to inspire a customer to stay with you. As one great thinker said the only reason why we are in business is to keep or maintain a customer.
So do words have energy? And if they do how do I use them in an ethical way that helps my customers appreciate my sincere disire to take good care of them? Roy H. Williams shows us how to do this through 100 new stories that show you more in-depth SECRETS. The real Formulas for how things work psychologically, physiologically, emotionalogically and spiritualogically. The last two words I created after much meditation on Roys overall methodology.
The Secret Path to miraculous Ads is included in this follow-up where Roy reveals the styles of writing that limit reaching the emotional state of the customer. He breaks it down into three writing styles...Journalism, Creative Writing, and Poetry/lyricism. The last having the most powerful effect by far on your customers most unique way to receive new information.
Whatever you're looking to gain from a benefical stand point is here. This book is a great follow-up book to The Wizard of Ads. I'm still using Secret Formulas...re-reading it and practicing the Secret Formulas.
Is there anything else I can do for you?
Your Servant,
Deremiah, *CPE
A light in the darkness.......2007-01-18
You can tell that Roy Williams has served time in the real life trenches of the ad game. There are nuggets of gold nestled within the stories he shares in this book.
This is not a "step by step" color by numbers kind of book. It's one that shares the lessons learned by the telling of parables. If you have a solid background in marketing and advertising, then this is great read. If you're looking for a marketing primer, then this is not the book for you.
Broadcast Media isn't always the best advertising medium........2006-03-01
A very insightful book on advertising. However, I am surprised that Mr. Williams bothered to put it in print since he apparently believes the only way to advertise is through broadcast or intrusive media (radio and television). Intrusive media is just that. That is why consumers often turn the station on their radio and televisions when the programming they are listening to or watching is interupted by advertising. Print advertising is non-intrusive and therefore looked upon by choice by the consumer. An effective advertising campaign can be accomplished by many different mediums and most often with a mix of more than one.
Huh! No Secrets Here.......2005-09-25
I have read many books relating to ads & advertising and found this one to contain no value, no guidance, no tips and NO SECRETS.
Many old tales and short quotes that offered no insight to modern day marketing and advertising.
There are many good books out there, unfortunately for me and my pocketbook this is not one of them.
Wonderful words from the Wizard!.......2003-01-08
Roy Williams and his series of books were introduced to me by a radio station that I advertize with. The information contained within these pages have been nothing less that inspirational! I have never been in a better position to assist my dealers in making marketing decisions and develop local ads. I can't wait for the day that I can afford to visit the Wizard Acadamy and learn as much as I can!
Book Description
A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation
Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.
Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.
He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:
- Why mass-media marketing is a dead end
- Why the best marketing strategy is the oldest--building local customer loyalty
- Why everything you need to grow their business they already have
Customer Reviews:
The 10 Minute Marketer's Secret Formula.......2007-07-16
Often, new entrepreneurs spend a fortune on expensive mass market advertisements expecting that word will get out about their new business and customers will line up at their front door money in hand. Unfortunately, this situation rarely occurs. More often than not, mass market advertisements simply drain the pockets of the new entrepreneur while producing very little profit in return. The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighbourhood Marketing suggests that most new entrepreneurs have a variety of low-cost, easy to make use of promotional resources in their very own neighbourhood.
The tips and information in this book are sure to be helpful to any new entrepreneur. It is refreshing to read a marketing book that reminds new business owners that good solid ideals of customer service, reliable workmanship, and use of inexpensive neighbourhood resources build stable long term business foundations long after the initial marketing blitz has lost its lustre. Often new entrepreneurs get so caught up in the glitz that they forget about the long term future of their business.
This book will kickstart your marketing and make you a success.......2005-09-08
When such a marketing behemoth as McDonald's cuts their mass marketing budget by 1/3, then it is clear that mass marketing is one its way out. This example is one of many Feltenstein gives in his book to demonstrate that the age of mass marketing is over. What is in, is very targeted marketing to those nearest to your actual business-in short, your immediate neighborhood.
Feltenstein is a marketing consultant who has worked for many top companies, and he brings his extensive wisdom and teaching to this book. The book is very easy to read, and from page one delivers concise, usable information. No honest reader can read this book even for ten minutes and not come away with some useful tidbits to apply immediately.
There are twenty-five chapters and two appendices in this book. Each chapter is about some aspect of "neighborhood marketing," and the first appendix contains twenty-seven forms that correspond to the marketing lessons from the book. In this way, the book functions almost as a workbook, providing theory (albeit very practical theory) in the main section and praxis in the appendix.
The thrust of Feltenstein's message is that local businesses must think locally. This includes not just the immediate geographic "neighborhood," but also their database and their actual, physical store. More damage can be done, Feltenstein cautions, by dirty floors and uninspired workers than by the absence of a mass marketing message. Businesses should make a plan that includes in-store merchandising and personnel training, local promotion (direct response mailings and cross-promotions with other local establishments), and data management (crunching numbers to see what works and what doesn't).
I highly recommend this book for anyone in business, especially in small or home business. This book packs a punch on every page, and a marketer or business person could study this book for an entire year without exhausting its resources. My advice: Get a copy, read it once through, and then commit to reading a chapter each week. Take notes on your reading and convert those notes into goals and action steps. Follow through with your action steps, achieve your goals, and follow Feltenstein's wisdom all the way to a more successful business.
Don't waste your money!.......2005-04-30
This book is written for those who know nothing about marketing. It's nothing more than basic marketing tactics backed with useless hype and embellished stories to further promote super-ego maniac, Tom Feltenstein.
If This Book Cost You A Million Bucks...It'd Be a Bargain!.......2005-04-21
As the CEO of my own marketing firm, I am constantly being asked what book is a MUST READ. For small business owners alone, I've recommended Tom Feltenstein's "The 10 Minute Marketer's Secret Formula" so many times, I feel like I work for the publisher. While I had the honor of writing a section in the book on copywriting, that in no-way influences my opinion that this book contains solid gold tactics for success! In it you'll find the secrets that have built companies that are now household names, and secrets that are building the legendary companies of tomorrow...today! Will everything in it sound "good" to you? Probably not. But even if you only use ONE of the countless ideas it contains, (which would be rare) your investment of $20 or less on this book, would still pay you back real-world dividends that NO-OTHER investment could.
Ad Agencies Beware!.......2005-04-13
Get your resumes together because Tom Feltenstein has nailed this one. In a world where consumers are bombarded with media messages at every turn, it is refreshing to see someone who "gets it". Customers are not some statistic in a demographic survey, they are real people who live and work within the few miles from our stores. This is an absolute must-have for retailers and marketers who want to break through a transaction-based relationship with their customers and learn to build strong, emotional connections created to build loyalty. Neighborhood Marketing is the buzz word for the future!
Book Description
Unlike any other diet book, and backed by solid science, this diet promises to help readers slim down and shape up by using one of life's greatest pleasures.
No fitness coach would ever say, "Go back to bed!" But marketing research expert Kerry McCloskey will show readers how one of life's greatest pleasures can help readers slim down, shape up, and achieve a happier, healthier life. Included are passion-igniting techniques, sexy exercises and the healthy eating strategies to get an amazing body-and fantastic sex. Readers will:
- Learn to make losing weight easy, natural and fun
- Discover the extraordinary health benefits of sex
- Ignite passion with the 29 sexiest exercises
Book Description
Revealed for the first time -- the exclusive formula for business success practiced by thousands of entrepreneurs
Allen E. Fishman, founder and CEO of The Alternative Board TAB®, interviewed top entrepreneurs, identifying their common traits and practices to create the GEM Power formula. As a business leader, speaker, and Great Entrepreneurial Master himself, he has taught the formula to thousands of businesspeople. Now, in Seven Secrets of Great Entrepreneurial Masters, he shares these secrets with you. Filled with thought-provoking written exercises, savvy advice, and inspiring anecdotes, the book takes readers on a journey of guided introspection to help them balance work and life for maximum success and happiness.
Customer Reviews:
Not Just For Business Owners.......2006-11-30
This is a great read for anyone, not just business owners or entrepreneurs.
A quick, concise guide to identify and document your strengths AND weaknesses and help you construct a realistic and achievable plan to get you where you want to be.
I could definitely relate to the real life predicaments Mr. Fishman writes about and how these issues were resolved. You will find that many of these real life experiences remind you of yourself or someone you know.
The book gave me a new awareness and understanding of some aspects of my life I had not thought of before. And as a result, it motivated me to implement some of the ideas to take action to improve my life.
We can all benefit from the fresh ideas and techniques Mr. Fishman shares to improve our creativity, communication, goal setting, and negotiating. I recommend 7 Secrets of Great Entrepreneurial Masters to everyone.
Evaluating My Business and Personal Life.......2006-11-15
The tips I received from reading this book have helped me understand the importance of revisiting my goals and objectives. Not only did it help me improve my business by updating my action plans, but it reminded me of my personal desires for my business, which really motivated me. Fishman does an exceptional job explaining his ideas by relating them to real life experiences.
Checklist for success.......2006-10-18
So many business books are great in theory, but the translation of the message can be lost in practical, day-to-day experiences. The 7 Secrets is different, because it not only illustrates the individual secrets with real-life scenarios and experiences, but reference checklists for how to incorporate the 7 Secrets into your professional life. Fishman's understanding of how busy and sometimes hectic an entrepreneur's life is evident.
Learn From Someone who is Full of Himself.......2006-10-17
It has been said that, if you honk your own horn, no one will want to do it for you. This is a book about horn honking.
This book shows an ego at work that is big enough to fill the universe yet small enough to dwell in your heart. Before you reach page 15 of this book, you will have seen over 150 different tidbits of inside information from the author such he loves his mom, he loves his dad, he loves his two daughters, he loves his son in law, he loves his friends and his dreams have been satisfied beyond his wildest expectations. He mentions seven times that he lives in Aspen (all this before we reach page 15) and we are told several times that he hikes, bikes and rides ski lifts. Unfortunately in all of this verbiage we find no mention of his wife or the mother of his daughters. How can a life be so successful and happy without learning how to love another of our Heavenly Father's Creations? Fishman shows us what a ego on display is all about.
There is insight that can be gained from this book and you will find it right there in the Conclusion at the end of the book where you don't have to wade through the "I am happy and successful and live in Aspen, Colorado" drivel. However, the real story of this book is one that hasn't been told and that involves the Power of Persuasion. How did Fishman get McGraw - Hill to publish this book? Had he chosen to discuss his talent of persuasion, he might have come up with a different title than one that appears to be a Stephen Covey knockoff.
Read this book for Lifelong Success.......2006-10-13
I found this book helped identify what will make me happy on all levels in life. It is a practical tool for anyone in business that is looking for balance between work and personal life. It helped me define why I work so hard to get what I want. Allen Fishman has created a useful guide for walking the path of life as an entrepreneur. A must read for all business owners, add this book to your arsenal.
Book Description
Have you ever choked during a performance?
Have you ever been told how much talent you have, yet you're not reaching it?
Are you self-conscious or doubtful during performances?
Does your level of concentration fluctuate wildly?
Do you feel overwhelmed at times?
We all dream of overcoming our challenges. We dream of the perfect job, achieving new wealth, of living the life we choose in harmony with the people we love. For many of us, the dream stops there. We wonder what leads some extraordinary people to confront and exceed their goals and compete at the highest level, while others run in place, distracted by fears and a sense of intimidation. We seek the insights that will liberate us from anxiety and self-doubt. In this book, Jim Fannin shares a collection of ideas and daily exercises that transform everyday performers into true champions.
Using the secrets of Fannin's time-tested S.C.O.R.E. System (Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment), S.C.O.R.E. for Life shows you how to balance and apply these five principles in every arena of life. The result: more moments, days, and years performing and thinking in the state of flow we call the "Zone," and more of the results and success that matter. Every chapter includes reader-friendly tests and exercises, like the "90-Second Rule" (a lesson in discipline) and "The Palm Tree Versus the Oak Tree" (a lesson in adaptability).
For more than thirty years, Jim Fannin has coached hundreds of top-performing athletes and business leaders, who testify to what the S.C.O.R.E. System can do. It is a tried and proven blueprint for realizing our extraordinary human potential and overcoming the fears and worries that hold us back. With commitment and consistent use of this success formula, you will blaze new paths to personal and professional achievement.
Download Description
"
Have you ever choked during a performance?
Have you ever been told how much talent you have, yet you're not reaching it?
Are you self-conscious or doubtful during performances?
Does your level of concentration fluctuate wildly?
Do you feel overwhelmed at times?
We all dream of overcoming our challenges. We dream of the perfect job, achieving new wealth, of living the life we choose in harmony with the people we love. For many of us, the dream stops there. We wonder what leads some extraordinary people to confront and exceed their goals and compete at the highest level, while others run in place, distracted by fears and a sense of intimidation. We seek the insights that will liberate us from anxiety and self-doubt. In this book, Jim Fannin shares a collection of ideas and daily exercises that transform everyday performers into true champions.
Using the secrets of Fannin's time-tested S.C.O.R.E. System (Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment), S.C.O.R.E. for Life shows you how to balance and apply these five principles in every arena of life. The result: more moments, days, and years performing and thinking in the state of flow we call the ""Zone,"" and more of the results and success that matter. Every chapter includes reader-friendly tests and exercises, like the ""90-Second Rule"" (a lesson in discipline) and ""The Palm Tree Versus the Oak Tree"" (a lesson in adaptability).
For more than thirty years, Jim Fannin has coached hundreds of top-performing athletes and business leaders, who testify to what the S.C.O.R.E. System can do. It is a tried and proven blueprint for realizing our extraordinary human potential and overcoming the fears and worries that hold us back. With commitment and consistent use of this success formula, you will blaze new paths to personal and professional achievement.
"
Customer Reviews:
Good, readable psychology of winning.......2007-07-18
I found this book full of good, practical things you can do to have a "champion" mentality in all areas of life. The book is broken down into chapters that are easy to understand. Who can argue that optimism, relaxation, focus, and self-discipline are necessary to being a "champion" ? The book has something like 45 concrete things you can do to bring this winning focus immediately into your life. Alex Rodriguez (NY Yankee All Star) uses this program, and it would be hard to argue that it hasn't worked for him. If you think of people that are champions, they all show the characteristics of this program: relaxation, optimism, focus, etc. Michael Jordan sticking out his tongue as he drives for that winning shot, Joe Montana joking with his teammates on that final drive in the Super Bowl, all are examples of the SCORE program. I do agree with the first reviewer, who wrote that the one chapter that states that we basically use "vibrations" to send out our thoughts, even for miles, is a bit odd, and just to me unbelieveable. But if you ignore that chapter, this is an excellent book full of concrete things you can do now to be a champion in any area of life.
A Valuable System.......2006-06-04
Two weeks ago I read an article in the Boston Globe's sports pages about Jim Fannin that prompted me to buy this book. Apparently a lot of other people did as well; the day the article ran Score For Life jumped way up on the Amazon top 100 list.
I was intrigued by the idea that champions have fewer thoughts than average people. An average person has 2,000 to 3,000 thoughts per day (personally I think I have more) while champions have only 1,100 to 1,300 thoughts.
I've been following his program of setting goals, affirmations and visualizations for a week now. Already I've started running, am beginning to get my house organized, and feel more productive at work.
However I have a few caveats. Jim Fannin is the enemy of introspection. He regards it as the province of non-champions, e.g. losers. He has a five second rule for mistakes. You can think about a mistake for five seconds and then you should act like it never happened. I can see how this would be useful in athletics - they need to be playing in the now and not beating themselves up about not catching a ball. However in other arenas of life, such as one's personal life, you, at least occasionally, need to think about mistakes, why you made them, and how you can avoid making them again.
I feel that a lot of politicians might have read this book or taken his seminars the way they abnegate their personal responsibilities about mistakes.
In his final chapter, which he entitles WYOU You're On the Air, he talks about how everyone's thoughts produce vibrations that can be felt by the people around you and even those miles away. While I've often had these sort of feelings myself, intellectually I don't buy his explanation. He goes beyond trust your intuition into the realm of magical thinking. Basically he's saying people can hear your thoughts and you can hear theirs. It's a little crazy. But it's only one short chapter in an otherwise solid book.
All in all I gave it five stars because I've found it very helpful. If you were leaning towards buying the book, I'd say yes definitely buy the book. I'll update my review when more time has passed.
Book Description
Wouldn't it be economical to make your own glue, paint, crayons, lipstick, and deodorant? How about your own firecrackers, dynamite, and "medicinal" opium wine? This fascinating book, reprinted from the 1930s, takes the reader back to a time when Americans had free access to hard drugs; people were responsible enough to be given recipes for poisons, explosives, and highly addictive substances; and making such items as soap, disinfectants, and insecticides was commonplace. A useful piece of publishing, books such as this were seen in most homes next to the almanac, as important as ice coolers and canning equipment. Two Thousand Formulas, Recipes, and Trade Secrets provides instructions for making adhesives, paints and inks, garden elixirs such as insecticides and weed killers, lubricants, photo developers, polishes, and much more.
Customer Reviews:
Very cool on several different levels........2005-10-01
Have you ever run out of gin? I have and I learned on my own how to make instant fake gin using vodka and herbs. Little did I know that the real recipe was in this book. Very cool. Very useful. I'm not kidding! Page 127.
A lot of things have been banned over the 73 years since this book was first published. So what? You can make them yourself now. Want to make some absinthe? Page 122. How about your own cheesy fireworks? Page 278.
If you are going to try and project a total 1950s retro look, you are going to need mimeograph ink for the mimeo machine and you can't get that on Ebay; with this book you can make it yourself. Page 141.
So if you are doing a high school science project, or making homemade gin or need something for the 4th of July, this is the book for you.
A vast and surprising array of concoctions .......2004-11-09
Can the at-home person actually use formulas to make glue, paint, crayons and more? Two Thousand Formulas, Recipes & Trade Secrets reprints a 1930s original and takes readers to an era where home remedy formulas were more readily accessible to the public. From cosmetics and drugs to lubricants, oils and construction materials, a vast and surprising array of concoctions is provided for the chemistry student interested in 'do it yourself' materials.
Average customer rating:
- Comment
- No Science but Fiction
- Peter Plitchta is a rare mind of the highest order!
- I won't be satisfied until the avg rating is one star
- I had a better grasp of math in the third grade
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God's Secret Formula: The Deciphering of the Riddle of the Universe and the Prime Number Code
Peter Plichta
Manufacturer: Element Books Ltd
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ASIN: 1862043582 |
Customer Reviews:
Comment.......2005-09-13
great to have new view of the world we live in - very refreshing. Author does blow his own trumpet a lot, but then it looks like he has good reason to. Now if I could only find a practical application of this knowledge in my every day life.... I guess I'll just have to be satisfied with feeling and knowing there is a cosmic order to everything.
No Science but Fiction.......2004-10-07
The book is written by a scientist (that's at least what Peter Plichta claims), but the contents have nothing to do with science. Plichta presents an explanation of phenomena in nature (especially in physics and chemistry, for instance the remarkable absence of stable isotopes of the elements 43 and 61), but he does not prove his theories. On the contrary, his theories appear to be forced together like pieces of a jigsaw that do not really fit. The "fantastic discovery" of the prime-number-cross by Plichta is not worth the attention it gets. The beams of the cross consist of the numbers (6*n + 1) and (6*n + 5). It is easy to see that numbers not divisible by 2 and 3 are of the form (6*n + 1) or (6*n + 5), since (6*n) is divisible by 2 and 3, (6*n + 2) and (6*n + 4) are divisible by 2 and (6*n + 3) is divisible by 3. What remains is (6*n + 1) and (6*n + 5). Since there are primes not of the form (6*n + 1) or (6*n + 5), namely 2 and 3, and since there are numbers (6*n + 1) and (6*n + 5) that are not prime, namely 25 and 35 (and many more...), there is obviously only a weak relation between prime numbers and the numbers (6*n + 1) and (6*n + 5). The prime-number-cross in fact makes non-divisibility by 2 and 3 the most important property of prime numbers, which is a serious misjudgement of the prime number concept. Also the fact that squares of primes are always of the form (24*n + 1) is in reality a property of numbers (6*n + 1) and (6*n + 5), as can be seen easily by writing out the products (6*n + 1)*(6*n + 1) and (6*n + 5)*(6*n + 5). It will be no surprise that 2*2 and 3*3 are not of the form (24*n + 1).
The "fantastic discovery" of Plicha that 1/81 = 0,0123456789(10)(11)(12)... is in fact a simple application of power series. What Plicha obviously means with his notation is: 1/81 = 1*pow(10,-2) + 2*pow(10,-3) + 3*pow(10,-4) + etc. This is true of course, and I disagree with the other reviews on this issue. The point is however, that the construction of sequences 0,01234...etc., can be done in each number system (with arbitrary radix) with theory that was already known by Fermat or earlier. To give a similare sequence in the hexadecimal number system, calculate 1/225 (in general 1/pow(radix - 1, 2)), et voila... Plichta is a chemist and not a mathematician, let alone a number theorist. Maybe Plichta should confine himself to chemistry.
The author makes a megalomanic impression by frequently boasting about his achievements and his intellectual capabilities. This is not matched by the quality of the theories he presents. The author also has a strongly developed "religious conscience", and tells us of prophetic visions about his future and the important discoveries he would present to the world.
It must be said that the author knows a lot and raises interesting questions. The author probably is looking in the right direction by trying to explain chemical properties and facts with number theory. It is evident however that the answers the author himself gives to these questions are not definitive...
If you are looking for a solid (popular) scientific work: don't buy this. From a scientific viewpoint it's rubbish. If you are looking for an relatively easy to read work to inspire your own philosophies, maybe this is something for you. Be warned however that you should have at least a master's degree in some exact science to be able to appreciate the math in the book.
Peter Plitchta is a rare mind of the highest order!.......2003-06-13
Other reviews did not mention he discovered 2 elements previously unknown on the periodic table! Also he has a patent on a type of fuel created from a gas from one of the unknown elements! This is revolutionary enough, anyone who can discover things like this is worth listening to, there is no question Peter Plicha is a genius and is far above most scientists and mathematicians.
I won't be satisfied until the avg rating is one star.......2002-08-05
In my last review (q.v.) I critiqued some of Mr. Plichta's absurd claims in this goofy book. In one of my replies I was critical of the author's use of higher base notations to deliver the result that 1/81 = .0123456789(10)(11)(12)... In actuality there is more wrong with his method than I had space to mention in the last review, so I will give the full treatment here.
What is base notation?
Quite simply, base notation is how many symbols are going to be used to represent numerical quantities. Base-10 (decimal) uses ten symbols, Base-2 (binary) uses two, etc. For example the number "sixteen" would be written as 16 in base-10, and 1000 in base-2. Due to the fact that base notation deals with an economy of symbols used to represent quantities, the same number of symbols should be used throughout the entire base-system for consistency. In other words, a base selection (whatever the number of symbols selected) must remain constant so that no symbols are either wasted or superfluous.
How does base notation relate to the numbers after the decimal point?
Just as each place to the left of the decimal point recieves its value relative to the base (e.g. in base-10, the fourth place to the left of the decimal signifies multiples of 1000, but in base-2 that place value is for multiples of 16), so too do the places to the right of the decimal point. In the case of these numbers, instead of representing multiples of the base, they represent reciprocals of multiples of the base. So for any base n, the first number to the right of the decimal represents increments of 1/n, the second represents 1/(n sqared), etc.
Base selection determines the value of the symbol.
In order to evaluate any number, we must know the base being used. The value of .01 is evaluated as one hundredth in base-10, but its value is one fourth in base-2, one ninth in base-3, etc. In other words without a consistent notation, the value of specific numbers cannot be established.
Plichta's problem.
Plichta wants to use base notation to deliver the result 1/81 = .0123456789(10)(11)... , however no consistent base notation can do the trick. In order to preserve the integrity of the decimal through .0123456789, base-10 must be used. For the next number to be a (10), however, a base of at least eleven must be used, and for the number after that to be an (11), a base of at least twelve must be used. If these alternate bases were used, they would totally change the evaluation of the first part of the decimal (.0123456789), so that a number other than 1/81 would be signified.
What base is Plichta using?
As I stated in my last review, Plichta cannot be using any finite base n, beacuse this would truncate his series of natural numbers at the (n-1)th place. As seen here, Plichta cannot be using a consistent base either, so the question remains as to what base Plichta could possibly have in mind which satisfies the criteria of being non-finite and inconsistent.
Conclusion (to this review anyway).
Plichta seems to make a lot of claims that upon closer inspection make no sense whatsoever (like the claim that the reason 1 is not prime because its "root can easily be calculated"). If the theory doesn't fit the facts, Plichta wants to change the facts. Most respectable thinkers would change the theory.
I had a better grasp of math in the third grade.......2002-07-16
This book has three interwoven threads: 1)the author engaging in a mild form of patting himself on the back (I hope he didn't break anything), 2)material dealing with chemistry, and 3)material dealing with mathematics, specifically prime numbers. The first two threads are irrelevant to me, as the book is marketed as a solution to the riddle of the universe through the use of "a mathematical formula, based around prime numbers" (back cover). Let us then examine the mathematical content of this work. First, as an aside, I think it is safe to say that 99.9% of the mathematics intellectual community would require any "solution to the prime number situation" to include either a proof or disproof of the Reimann Hypothesis - Plichta gives neither, of course.
Claim 1 (p.113, yes, it takes that long to get to the math): the reason 1 is not counted as prime is because its root "can be easily calculated" - its actually so the Fundamental Theorem of Arithmetic will hold (roots have nothing to do with prime #'s by the way).
Claim 2 (p.114-5): neither 2 nor 3 should be counted as prime due to their "special significance"; however, both 1 and -1 ARE prime - what then could be a coherent definition of 'prime number' given this restriction? Also, the primes range over only the natural #'s, so negative #'s, real #'s, complex #'s, etc. are neither prime nor non-prime.
Claim 3 (p.116): we are supposed to be awed at the symmetry of the prime sequence in a clock diagram of the numbers -1 to 24 - this symmetry only occurs due to the denial of prime status to 2 and 3, furthermore it does not continue into the number sequence.
Claim 4 (p.117): 25 is a prime number - I read this sentence about 25 times to make sure I wasn't somehow impaired (due to a bout of hysterical laughter, I am not going to be able to refute this charge).
Claim 5 (p.119): all prime numbers are of the form 6n(+/-)1 - actually they are of the form 6n-1 or 6n-5 (i.e. they fall in either column one or column five of a six column array of the natural numbers), 6n+1 delivers composite numbers as well as primes, Leibnitz was actually right.
When I began this review, I fully intended to go through most of the math in this "groundbreaking work," but I got really sleepy reading such bad math again just to convince a bunch of people that this Plichta guy is a big old load of nonsense. If you're wondering why I didn't include the "earth-shattering" discovery in this critique, its because frankly there isn't one. For those of you who may be disappointed, I'll make one up:
"Mind-Blowing" Claim #1: The number 19 is actually the number 3 in disguise. Here's how its done: 3 is the second prime number, so it's really a 2. Now 2 is the first prime number, so it's really a 1, but figuring this disguise wasn't good enough, the number 3 made three copies of itself (i.e. 9), and put those together with its disguised self (i.e. 1), giving us the perfect disguise of 19.
Now if I could just find a publisher . . .
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