Book Description
In this authoritative new book, Simon Anholt shows in detail what countries, cities and regions can do to build and sustain their competitive identity.
Average customer rating:
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Food & Beverage Market Place 2007 (Thomas Food and Beverage Market Place)
Manufacturer: Grey House Publishing
ProductGroup: Book
Binding: Paperback
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ASIN: 1592371523 |
Average customer rating:
- Great book from a great author!
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El gusto del mercado mexicano / A Taste of the Mexican Market
Nancy Maria Grande Tabor
Manufacturer: Charlesbridge Publishing
ProductGroup: Book
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People of Color
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La tortiller¡a
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Market Day: A Story Told with Folk Art
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Signs at the Store (Welcome Books: Signs in My World)
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El piñatero/ The Piñata Maker
ASIN: 0881068209 |
Book Description
Let's visit a Mexican market!
Along the way you can compare, weigh, count, and learn about culture and customs. From bunches of hanging bananas and braids of garlic to pyramids of melons and baskets of sweet cheese, this Mexican market is full of fun and surprises.
Colorful cut-paper art sets the scene for a creative way to build new vocabulary for beginning readers of Spanish or English.
Customer Reviews:
Great book from a great author!.......2001-11-21
There are not nearly enough bilingual children's books available in this country, but Nancy Maria Grande Tabor writes some of the very best! They are beautiful books that are very educational and show cultural differences in a fun way...Great!
Book Description
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets.
From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.
Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Customer Reviews:
Excellent community/economic development primer.......1999-01-07
Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound.
Students of city planning, urban affairs, etc., might conclude that the emerging field of hotel, motel, and resort management may offer a more relevant practical model of city management than the current curriculums offer. When it's all said and done what's the significant difference between managing a city and managing a total service resort? As the politics of citys, space, become more rationalized in the larger systems of global markets and international trade, local decision making is increasingly becoming influenced by the factors that Kotler, et al raise in their book.
It's no surprise that my friends in the private sector find "place marketing" the newest fad in the consulting field. In truth, I've been pleased to see the social planners and business planners find common ground in the models and ideas that Kotler, Porter, et al have managed to present.
Average customer rating:
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Competitive Branding: Winning in the Market Place with Value-Added Brands
Torsten H. Nilson
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
ASIN: 0471984574 |
Book Description
"Torsten H. Nilson's new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read." Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. "With the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. This book opens the doors!" Raoul Pinnell, Global Head of Brands and Communications, Shell International Petroleum Company Ltd. "Branding is increasingly recognized as the essence of marketing. This book will give you plenty of ideas on how to build, grow, and perpetuate your brands." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University, USA. In his new book Torsten H. Nilson provides solid, practical and well-founded good advice and methods for building brands cost-effectively - brands that will succeed in the increasingly competitive market place. This book will help the reader to:
* create and implement a programme to build a competitive brand
* understand how brands are created, building the value of the brands
* use all the different parts of the marketing mix to build the power of the brand
The focus of Competitive Branding is not so much "how to do the above" but more "what to do" to achieve success. Torsten H. Nilson has developed a conceptual framework based on his vast experience - not only does this aspect set the book apart from others on this subject but it gives the reader the opportunity to consider all the strategic aspects of branding in the context of their organization. The busy professional will find this enlightening book, which is illustrated with truly inspirational examples and cases, one of the most useful in developing a successful competitive brand.
Average customer rating:
- Not just for Marketing Types
- Highly recommended, especially for marketing professionals
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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Christian Mikunda
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback
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The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community
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Celebrating the Third Place: Inspiring Stories About the "Great Good Places" at the Heart of Our Communities
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Brandscapes: Architecture in the Experience Economy
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
ASIN: 0749445734 |
Book Description
A tour of the world's most exciting and spectacular "third places" from Caesar's Palace in Las Vegas to the Guinness Storehouse in Dublin
Customer Reviews:
Not just for Marketing Types .......2004-12-09
This book is recommended for anyone working in a traditional "third space" such as a library or a museum, anyone who uses libraries, or anyone who likes libraries but spends more time at Barnes and Noble.
The author, Christian Mikunda, suggests that "the experience society has grown up" and that we members of this society look for a combination of "entertainment with big, true feelings, with genuine materials and high-quality design, and help with our problems in everyday life."
As I read, it struck me this could be a description of some of the more architecturally spectacular libraries that have been built in the past few years: the main branches of Seattle Public Library, Salt Lake City Library, and the Vancouver Public Library in British Columbia (the latter two designed by Moshe Safdie) to name only a few. I've heard people express puzzlement about these buildings in an age when the Web has become a replacement for many, for a visit or a call to the library. Why, they ask, would these edifices be built?
William Dietrich in an April 25, 2004 article in Pacific Northwest, the magazine of The Seattle Times newspaper, wrote: "Above all, the [Seattle Public] library is designed to be inviting and intuitive to people who want to find a book. Designers calculated that the downtown Barnes & Noble bookstore had 40 times the people traffic, per square foot, as the old library. Why? What was the public sector doing wrong that the private sector is doing right?"
Mikunda provides an answer. He begins his introduction with a description of what a visitor to the Peggy Guggenheim Collection in Venice might do: have a look at the paintings and sculpture, go to the museum store, and have a coffee in the museum restaurant, all the time enjoying the particular ambiance of the location, above the Grande Canal.He describes the experience as being one of a place where one temporarily feels at home, that is emotionally powerful and allows visitors to recharge themselves. The museum is, he declares, a Third Place, one of three "staged habitats" (the others are Home and Work). Malls, theme restaurants, concept stores are all staged habitats too.
So, I think that this trend of building and redesigning libraries to be impressive architecturally is a response to the need people have to spend their leisure time in staged habitats and be entertained at the same time they accomplish something--whether it's browsing books in a library or a bookstore. More people responsible for library and museum spaces should read this book, along with "Better Together: Restoring the American Community."
As Putnam and Feldstein say in "Better Together" "Death-of-the-library scenarios define libraries as information repositories. If they were no more than that, then their eventual displacement by more convenient repositories would make perfect sense. But the library is a gathering place too [...] People may go to the library looking mainly for information, but they find each other there."
Mikunda's book will give you a different perspective on all kinds of staged habitats.
Highly recommended, especially for marketing professionals .......2004-11-09
Expert marketer, trend scout and specialist in mood management for public spaces Christian Mikunda presents Brand Lands, Hot Spots, & Cool Spaces, an insider's guide to how marketers successfully connect an emotional bond with the customer, placing him or her in the right mood to attract sales, and embellishing public spaces in such a manner that they become locations other than home and work that customers wish to visit regularly. From concept stores and design malls to lobbies and lounges, urban entertainment centers, fairs and expos, and much more, public spaces of all kinds draw upon the fundamental principles that Mikunda clearly delineates to better set their customers at ease and entice them into returning again and again. Highly recommended, especially for marketing professionals seeking to hone the attractiveness of their given projects.
Average customer rating:
- Great Book
- History of bazaar omits slavery
- Fascinating
- A superb introduction to the world of the bazaar.
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The Bazaar: Markets and Merchants of the Islamic World
Walter M. Weiss
Manufacturer: Thames & Hudson
ProductGroup: Book
Binding: Hardcover
Middle East
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Damascus: Hidden Treasures of the Old City
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Splendors of Islam: Architecture, Decoration and Design
ASIN: 0500018391 |
Book Description
This sumptuously illustrated journey through the bazaars in the old Islamic cities of the Orient shows how little they have changed since the Middle Ages. First the origins of the bazaar, its roots in the markets of ancient times, and the early Islamic fortresses and caravanserais are examined. Then the path of goods, carried by the trader's indispensable companion, the camel, is traced along legendary caravan routes like the Silk, Incense, and Amber Roads. After describing the everyday workings of the bazaar, the book focuses on traditional trades and crafts, including gold and sugar traders' markets, and the workshops of lute makers, fabric painters, glassblowers, and coppersmiths. We watch Persian carpet makers, perfumers, miniature painters, and calligraphers at work and meet people whose exotic trades are now dying out: sword, dagger, and fire makers, water sellers, magicians, storytellers, and silk weavers. More than a dozen of the finest and most important bazaars—including Marrakesh, Fez, Damascus, Aleppo, Cairo, Istanbul, Isfahan, Sanaa, and Samarkand—are described in full and illustrated. With its detailed maps and plans, this book is an invaluable source of information for travelers to the Islamic world as well as for anyone intrigued by the "city within a city," one of the most mysterious and enduring forms of Islamic life.
Customer Reviews:
Great Book.......2006-10-29
...I have not gone through the whole book yet, however what I have seen so far has been great and wonderful, highly recommended to anyone who loves travel or just for general interest, beautiful pictures, authors did an awsome job in writing this book, very knowledgable, comprehensive worth every penny...
History of bazaar omits slavery.......2002-05-19
From 700 A.D. to 1900 A.D. the Islamic bazaar included a vigorous trade in humanity. Over 11 million Black Africans were kidnapped from their homes and pressed into slavery by the Islamic dynasties. Males slaves were castrated and sent to the fight the wars of the Islamic world. Female slaves went into harmes and household service.
If a history of the Bazaar is attempted by this author it shoujld be complete and accurate.
Fascinating.......2001-09-09
I checked this out of the library, and when I get back from Syria and Lebanon, am going to buy it. An entirely different perspective from anything I've ever seen. Even if it does omit anything about the ongoing conflicts of the region, we already know all of that. This tells us and shows us something we don't know. When I'm walking through the bazaars in Damascus and Aleppo, I will be carrying this book in my head and seeing everything differently because of it.
A superb introduction to the world of the bazaar........1998-10-20
I have traveled extensively in the Middle East and North Africa, and my favorite places are the suqs, or bazaars of each city. I have actually visited half of the bazaars featured in this book, and therefore I can attest to the accuracy of the information provided. This book captures the variety, texture, and atmosphere of the bazaar. The only aspects missing are the sounds and the aromas. Of special interest and value are the maps of each bazaar, for wandering through a suq can be an overpowering experience. Nowhere else have I come upon this type of information. The photos are well done, showing both the people and their surroundings accurately, but beautifully. This book makes me want to pay a return visit to a bazaar, soon.
Book Description
Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.
Behavioral perspective: Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge.
Evaluative perspective: The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market
- For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Amazon.com
Place to Space, by Peter Weill and Michael Vitale, is an accessible entry point for old-economy senior managers who know e-business is in their future but are not quite sure how to best tackle this brave new world. Weill, director of the Center for Information Systems Research at the MIT Sloan School, and Vitale, dean and director of the Australian Graduate School of Management, identify and examine eight "atomic e-business models" (looking into everything from strategic objectives and IT requirements to how money is made) and propose ways these can be adapted to create individualized e-business initiatives in all types of existing firms. "This book," write Weill and Vitale, "focuses on the key challenges facing leaders of successful, established businesses migrating from their traditional marketplace business models to a combination of place and space"--a tag they've adopted for operations both offline and on. Their purpose is to "provide a structured approach to understanding and implementing e-business models" that mix new Net-based strategies including electronic auctions and virtual communities with traditional approaches like direct-to-customer connections and full-service relationships. Incorporating informative case studies, they present a solid primer on ways business can be conducted electronically and clear direction to help in choosing among the proper solutions to various situations. --Howard Rothman
Book Description
As the second wave of the e-business revolution plays out, traditional firms-not ephemeral dot-coms-will do the hard work of making e-business both viable and profitable. But while established companies no longer question why they must migrate from traditional marketplace businesses to a combination of offline and online presence, most still struggle with how to do so.
An indispensable e-business guidebook for established firms in all industries,
Place to Space provides a simple but powerful strategic framework for analyzing, choosing, and implementing successful e-business enterprises. Based on several years of research and a detailed study of fifty online initiatives in a variety of traditional firms, authors Peter Weill and Michael R. Vitale describe eight atomic business models that they argue represent the core building blocks of all e-business ventures.
Using powerful real-world case studies of international companies including Lonely Planet, GE Supply Company, Cisco, Reuters, and others, the authors illustrate each atomic business model-direct-to-customer, full-service provider, whole-of-enterprise/government, intermediary, shared infrastructure, virtual community, value net integrator, and content provider-in practice, and reveal the strategic objectives, sources of revenue, core competencies, critical success factors, and necessary IT infrastructures required for implementation.
The authors also introduce a new diagnostic tool-the e-business model schematic-and show how leaders can create company-specific schematics that empower them to assess their current business models, identify the atomic e-business models that best suit their organizations, and combine those models to create powerful and customized value propositions for customers.
The first book to provide a structured, practical approach for traditional firms migrating to the Web, this hands-on book will give leaders in all industries-from CEOs and senior managers to marketing and IT executives-the insight and confidence they need to operate successfully in both place and space.
Customer Reviews:
smooth transaction, exact product, nice&easy supplier.......2007-05-14
exact product at an affordable price w a smooth transaction
Academia Ahoy.......2002-06-25
I find this book provides an insightful deconstruction of things past - the B2B/B2C business models of the new economy pre April 2001, but neither provides insight into the realities of todays strategic use of the internet as a business channel/media, nor of lessons learned from past failures.
More insights from business experience, not academic deconstruction please!
Good summary of the state of play.......2002-06-17
I was looking for an e-business book that would be useful for the MBA classes I teach - this fits the bill nicely. Readable, not technical, not overly academic, and not full of the usual e-hype! In fact, tends to a negative outlook. The "atomic business models" are familiar, but it's worthwhile to have them defined with some rigour. Useful mini-case studies and anecdotes.
If you' ve read one, you' ve read them all...........2002-02-11
It seems that all books that refer to ecommerce and respective issues are all alike. This is not a bad book. On the contrary, it makes some very interesting points. But it is no breakthrough. It's just a different way of categorizing the different forms of business currently online. The proposed models are undoubtedly interesting and pretty much cover everything. Unless you are new in this area, don't bother.
Business Models.......2002-01-09
It has conceptualised the idea of business models into an atomic form and allows these atomic models to either stand alone or be joined together. As e-business evolves, increasingly we see the molecular form.
Great book to read to get up to speed on business models for e-business.
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process.
Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance.
Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
* Controversial and thought-provoking analysis of issues that are central to 21st century economic thought; radical new thinking on wealth-creation in the developing world.
* Unites world-class branding and marketing knowledge with an emerging-market development agenda.
* Concrete answers to the problems of anti-capitalism, medium level poverty and the brand backlash; a way for the marketing and advertising industries to regain respect and a more positive reputation
Customer Reviews:
Interesting content, great writing.......2003-04-02
Even when business books contain good ideas they're often a turgid read. Simon Anholt's book is stuffed full of interesting and challenging ideas and it's also one of the best written business books I've read. What makes the book so interesting is that it challenges a developed world perspective on branding and suggests that branding can be the powerhouse to change the fortunes of the developing world. Rather than the familiar cry about the manipulation of brands and the damage they can do, this book demonstrates that brands can be a force for good. That should be an important message for businesses everywhere.
Social justice through branding.......2003-03-17
Branding has taken its share of knocks over the last three years, but a few of us have retained faith in the profession as a tool that can aid humankind, rather than create bigger gaps between rich and poor nations. Brand New Justice is the best book of such techniques, designed to fast-track countries and ensure a fairer distribution of wealth, using free-market principles that support individual freedoms.
For those cynical after No Logo, believing that marketing is about 'adding worthless gloss to worthless products', Brand New Justice provokes thought. Anholt believes his work to be realpolitik, but there are still ideals behind it, with which almost all right-thinking people would agree. It is this combination - idealism mixed with reality, all delivered with lucid, intelligible English - that makes it one of the most powerful branding books written.
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- Complete Guide to Single Malt Scotch
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- Debt-Proof Living: The Complete Guide to Living Financially Free (Debt-Proof Living (Paperback))
- Demand Management Best Practices: Process, Principles, and Collaboration (Integrated Business Management Series) (J. Ross Publishing Integrated Business Management Series)
- Dereliction of Duty: The Eyewitness Account of How President Bill Clinton Endangered America's Long-Term National Security
- eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
- Essential Marvel Two-In-One, Vol. 2 (Marvel Essentials)
- Fault Lines: Journeys into the New South Africa (Updated with a New Afterword)
- Flat Tax Revolution: Using a Postcard to Abolish the IRS
- FLIP: How to Find, Fix, and Sell Houses for Profit
Books Index
Books Home
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- Box Lunch: The Layperson's Guide to Cunnilingus
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- The New Reality of Wall Street : An Investor's Survival Guide to Triple Waterfalls and Other Stock M
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Destination Branding, Second Edition: Creating the unique destination proposition
Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
Marketing Places
Brand America: The Mother of All Brands (Great Brand Stories series)
Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists
