Book Description
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.
Customer Reviews:
Stand Out From The Competition.......2007-05-14
Joe Calloway has a way of connecting with the reader in "Becoming A Category of One". As you read the pages of this book, you will sense that he is talking to you at a level of your business soul.
In a world where nearly everything is becoming a comodity, Calloway teaches us how to stand out from the crowd. This book is important for bankers, lawyers, accountants, and others who get lumped in as an also-ran with their competition.
Just looking at the cover, how that one apple stands out because of its color, this is how we all want to shine in our careers. But to shine, you must be polished. This book will give you the tools to show how you are unique.
How to Create Your Own Category.......2007-03-05
Becoming a Category of One is primarily about branding, creating a strong corporate culture (but this often overused strategy doesn't smack you in the face 1,000 times in this book the way some crazy HR people do), and finding points of genuine differentiation for a business.
I liked the book. It isn't rocket science, but it has simple, valuable ideas that might get you thinking. It talks about how you can't differentiate on the basis of factors that are already generally common to your marketplace or are "entry-level" in nature and how, if you want to "become a category of one," you should:
1. Know more about the customer than anyone else does.
2. Get closer to the customer than anyone else.
3. Emotionally conenct with the customer better than anyone else.
Calloway goes on to describe how he feels you can accomplish this. You should study the marketplace thoroughly, go into a transaction with more knowledge than anyone else about your product and your customer's needs, and use corporate culture as a method of creating consistency of performance in your suborindates.
Calloway ends with a study of The Tractor Supply Company and discusses how management has taught each employee the importance of corporate values and of "doing the right thing."
If you're looking for a detailed study of branding or positioning, this book isn't for you (although it's still possibly worth reading for ideas). If you're looking for a nice collection of anecdotes, stories, and examples about branding, serving customers, and winning in a commoditized industry (which the author believes every industry to be to some extent), here it is!
A book on excellence masquerading as one on differentiating.......2006-04-26
I chose to read this book because its title lead me to believe I'd be reading about differentiation and creating a "new category" in the business world. I am pleased I read the book, but it was not about creating something new, but instead was about creating something exceptional. The author points out that companies with strategic leadership, exceptional sales people, a state of the art product, stellar operations, and excellent customer service are going to set themselves apart. However, setting oneself apart is not the same thing as creating a category of one. In my view, setting oneself apart means being at the top of a list within a category.
The author admits early in the book that the ideas he presents are not new or his. He says he is just a reporter. I agree. I recommend entrepreneurs read this book to get a feel for many of the things they will have to do to be successful when starting their new business. The author tells us what should be done, but he's kind of thin on telling us how to do it. Fortunately, the "how" is specific to each business and an entrepreneur should be able to figure how what he or she needs to do when preparing his or her business plan.
At one point the author provides a list of 3:
1. Know your customers
2. Get close to your customers
3. Emotionally connect to your customers
This sounded more like it was being directed to a sales team than someone who was leading a company to success. I would have liked the book better if the material about "sales" had been left out. Either the book was supposed to be about creating a great company or it was supposed to be about selling what a company has to offer. I don't think it was about both. Nor do I think it should have been about both.
It would have been nice if the author had pointed out that salesmen have to be great if they want to be successful at selling commodities. And great companies that don't produce commodities do not have to be particularly good salesmen - the products sell themselves.
Innovative yet elemental approach ... BEST professional read ..........2005-11-04
I work in the apparel industry where your brand is everything; compelling your consumer to aspire to the lifestyle & image your product represents. This book was an excellent read in providing an innovative yet elemental though ... stop gauging success by competition and strive for top performance by your own standards of excellence. I would also recommend this read from the personal "brand" perspective; marketing yourself as a unique entity that defies competition. Definitely a book that will stay on my bookshelf for reference throughout my career.
Do you know what your business does?.......2005-09-29
This book is not for every person in business, which is unfortunate because only those who "get" this book will have the years of fulfillment that come from really knowing why they are doing what they are doing and the immense satisfaction and success that comes with that kind of clarity and focus. This is a totally different "how to" business book that requires asking and anwering the most fundamental questions about what you do and why you do it. These are most the difficult questions to answer in a meaningful way, but the rewards are equally great. I had the great good fortune to work in a company that could be another study case for this book, so understand from that perspective the power of what Calloway is talking about. The second half of the book is a little weak and somewhat repetitive, but the first half makes the book more than worth the cover price if you truly want your business to excel and provide a rewarding experience for you and your staff. It's sometimes difficult to admit that, as Calloway points out, we do get what we want most.
Book Description
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.
New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.
This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Download Description
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made most of them designed to place consumer understanding front and center. New ideas are emerging from ""trip management"" to ""aisle management"" to ""customer management."" Whether a new descriptor emerges to replace ""category management"" is yet to be seen. Even if that does happen, what won't change is the overall objective to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives
Customer Reviews:
The Practicle Side Of Category Management Plainly Explained........2007-02-23
Some management publications slump into excessive conceptual theories, meaningless acronyms, or pointless detail that serve only to turn off the novice, while failing to add tangible value to those seeking to enhance existing expertise. ACNielson's "Consumer-Centric Category Management" is not one of these publications. The book is well structured, guiding the reader, in plain concise English, through the key A - Z stages, techniques, benefits and risks associated with the category management. Like me, I'm sure you'll find in every chapter practical ideas you'll be keen to try out.
Category Management.......2007-02-22
If you want to win in the shelves, and add value (profit), start to think in this fundamental subject. The book is not complete and doesn't have a minucious (technical) aproach, but has good cases and ideas to how conduct this action in your business.
You must read it.......2006-12-12
if you are not a retail guru, but if you're an executive involved with retail, fast moving consumer goods, shopper understanding, category management, trade promotions, and so on, you must read it. It's clear, ordered, easy to read, and best of all is edited by ACNielsen, wich is the global leader in FMCG information.
At the end of your reading you'll understand the importance of shoppers in the FMCG business, wich is the functionallity of decision trees, what's next beyond category management (trip management). Why is so important to understand shopper's behavior to achieve succesful exhibits and boost your sales.
Excellent Information, obviously biased.......2006-03-04
This is an excellent book for anyone involved in Category Management, seasoned pros and newbies alike.
It is not surprising to see of the companies and people involved in this book. It's disappointing to get through it and not hear from some of the great companies doing great work today. More people should share what they're doing.
The authors take great care to list the different tools used by each company. Kind in mind who who sponsored the book and realize that their are other tools at work in this industry.
Mark it up and keep it around. It has a great index and will serve as a good reference tool.
Book Description
Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit." -- J.G. Bruijniks Albert Heijn b.v. "Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues." -- Richard Cooper United Dairy Industry Association "Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process." -- Fred J. Lewis The Quaker Oats Company
Customer Reviews:
Category Management - Positioning Your Organization to Win.......2007-04-05
This book is dated in terms of when it was published, but the information holds true today as a good source in providing an overview of basic Category Management principles. Category Management is becoming more consumer centric, but if you are looking for an understanding of the core principles of category management, this is a good book to add to your library.
good basic category management.......2006-01-31
This book is a good starting point for everyone in the retail industry looking for the basics of category management. Very simple, easy-to-read and friendly language not for-experts-only.
Libro confuso.......2004-12-21
Realmente esperaba bastante mas de un libro creado por Nielsen, lider en category managemente.
El libro se pierde a momentos y es bastante confuso. Definitivamente no es un libro para empezar a entender administración de categorias.
CRITICAL REVIEW.......2000-07-08
BOOK IS PHENOMENONAL AS IT DETAILS A COMPLETE STRATEGY A COMPANY NEEDS TO TAKE FOR ANY PRODUCT AT ANY STAGE OF ITS LIFECYCLE,HOWEVER NEED OF MORE EXAMPLES
Book Description
Retail is a dog-eat-dog world—and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than “category killers” like Wal-Mart, Toys R Us, and Costco
This book explores how they did it, what other companies can glean from their killer strategies, and what’s next in retail’s future.
Customer Reviews:
Some new wine , some old wine in new bottle.......2005-02-28
In a well-written and researched book, Spectre provides a good understanding of the trends impacting retailing and how those changes in retailing impacts our society as a whole. The book is written in three parts - part one providing the background and history of major companies defined as category killers (includes the Walmarts, kmarts, borders, etc and Starbucks!). Here the information contained, though well presented, is essentially nothing new. If this is your first book on retail industry, there is much to be gained from the first part which provides a succinct summary on the origins of the major players in retail industry. You will learn snippets such as Borders was originally part of Kmart and so on...Part two talks more on the trends impacting the industry and how it has evolved, while the third part provides some insights on how things will emerge from now.... The discussions from Chapter 7 onwards is very insightful and provides a good account of what can be expected from the reatiling giants. Discussion on how the companies try to expand to non-US markets and analysis on some of the failures (HomeDepot in Europe, for example) is particularly engaging and informative.
Overall, the book provides a reasonably good account of the future, an excellent analysis of current trends, and a decent summary of the background. Written in fairly simple language and style, the author manages to keep it entertaining and engaging. A good read.
The Current Retailing Revolution, Not the First/Not the Last.......2004-12-10
Recently I needed a set of tires. I made the rounds of the traditional tire chains in my small town. The quotes from the three stores were just about identical at $600. I went to WalMart -- $400. Same mileage guarantee, same 'we fix flats and rotate,' and a warranty that was truly nationwide. Please explain why I shouldn't have bought the tires I needed at WalMart.
Category Killers are those giant specialized stores that are wiping out the competition in the areas in which they have chosed to compete. Toy-R-Us for instance has basically wiped out the KB toy chain that had before done a lot to wipe out the mom & pop toy stores. Category Killers operate in many, if not most, of the traditional specialty marketing area. You know their names PetSmart, Barnes & Noble, Home Depot, and many more. This has created a change in the way we shop, the way taxes are collected, the way producers market and position their products.
Of late there is some backlash against the big stores, particularily WalMart as it's the biggest, some towns don't want them, some lawsuits have been files, the INS has raided a few stores for using illegal workers. But $600 over here, $400 over there.
Category killers are what's happening in retail, to the dismay of many, and to the benefit of consumers. In this book Mr. Spector uses his background in retailing to examine the current revolution in retail -- yes, it's just the current revolution, there have been many before such as the construction of malls, and to make some predictions about the future of retail and the consumer culture.
For what it's worth, I think he is dead right.
Book Description
First published in German, this book starts from the premise that managers' understanding and theories of organizations determine how they decide to act. It therefore scrutinizes management's basic tasks, and examines the most important concepts of management science, prompting questions for a company's "health check". The management tasks and scientific concepts are presented on the basis of an integrated framework which allows the reader to easily recognize their interdependencies and interlinkages.
Customer Reviews:
Academic Theory Holds Strategic Insights.......2006-03-22
Toward the end of this book, author Johannes Rüegg-Stürm reveals that the University of St. Gallen in Switzerland was once the site of a monastery. So perhaps it makes sense to wonder if a mood of monastic isolation explains the downside of the St. Gallen Management Model, which is that it sometimes seems cloistered safely away from the quotidian din of the business skirmishes outside its walls. Nevertheless, this well-written theoretical work presents a useful system of analyzing corporate structures, and Rüegg-Stürm illustrates his ideas with excellent and colorful charts. We believe that intellectually curious and imaginative CEOs may find concepts here that are relevant to their businesses, although since the book is highly theoretical, it may appeal primarily to those with a hearty appetite for the academic view.
Average customer rating:
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Categories of Commutative Algebras
Yves Diers
Manufacturer: Oxford University Press, USA
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ASIN: 0198535864 |
Book Description
This book studies the universal constructions and properties in categories of commutative algebras, bringing out the specific properties that make commutative algebra and algebraic geometry work. Two new universal constructions are presented and used here for the first time. The author shows that the concepts and constructions arising in commutative algebra and algebraic geometry are not bound so tightly to the absolute universe of rings, but possess a universality that is independent of them and can be interpreted in various categories of discourse. This brings new flexibility to classical commutative algebra and affords the possibility of extending the domain of validity and the application of the vast number of results obtained in classical commutative algebra.
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Category Management: Positioning Your Organization to Win
Ntc Publishing Group
Manufacturer: NTC Business Books
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Binding: Paperback
Management
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| Social Situations
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ASIN: 0844234907 |
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CPT 2007 Express Reference Coding Card: Category III Emerging Technologies
Ama
Manufacturer: Amer Medical Assn
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ASIN: 1579478697 |
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CPT 2008 Express Reference Coding Card: Category III Emerging Technologies
American Medical Association
Manufacturer: Amer Medical Assn / AMA Press
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ASIN: 1579479650 |
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