Book Description
Discover the Secrets Behind 50 of the World's Most Successful Brands
What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand’s moment of truth.
In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about. It’s about the brand that stands out, not just in its own product category, but from all other brands. It’s about the brand that achieves huge results. It’s about the brand that breaks away.
Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s great brands execute breakaway campaigns, packaging, and promotion. You’ll get an inside look at such phenomenally successful brands as Apple, Nike, Volkswagen, JetBlue, Starbucks, and many others, and you’ll find out how you can apply their breakaway strategies in your own organization. Discover how a breakaway brand:
• Is positioned for success
• Continuously innovates
• Connects with its audience
• Establishes brand leadership
• Delivers brand truth and consistency
• Stands out with exceptional campaigns and unique packaging
• Uses the Internet for breakaway marketing
Kelly and Silverstein also take you inside the mind of the breakaway chief, revealing the level of dedication, vision, and leadership required of CEOs, COOs, and CMOs to foster breakaway brands.
It isn’t easy for brands to break away. But it can be done, and The Breakaway Brand shows you how to “Think Different,” “Just do it,” and create a truly revolutionary and sustainable brand.
Praise for THE BREAKAWAY BRAND
“A breakaway book. The authors know their subject matter and bring new insights and ‘to do’s’ to every serious marketer.” —Peter Klein, SVP, Strategy and Business Development, The Gillette Company
“The book will make you scratch your head and think, ‘Why aren’t we doing that?’ A must-read.” —Liz Vanzura, Global Marketing Director, HUMMER, General Motors Corporation
“Not a me-too marketing book...worth its weight in gold to brand marketers who want to dominate over the long term.” —Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc.
“A powerful primer on building great brands...Must-reading for those who aspire to lead championship brands.” —Steven Wilhite, SVP, Global Marketing, Nissan Motor Company
“Filled with practical advice and real-world examples from senior executives who are true pros at creating advertising for breakaway brands.” —Gail McGovern, Professor of Management Practice, Harvard Business School
“Documents how the best of the best are not only attacking today’s challenges, but thriving.” —Jeff Hicks, CEO/President, Crispin Porter + Bogusky
“Captures what successful brand-building is all about.” —John Costello, EVP, Merchandising & Marketing, The Home Depot
“[Takes] an extraordinarily complex marketing issue and breaks it down into something simple you can apply to your business.” —David Lubars, Chairman and Chief Creative Officer, BBDO North America
“Clearly, the authors understand the mechanics of getting brands to operate at optimum potential.” —Lee Ann Daly, EVP, Marketing, ESPN, Inc.
“A truly unusual look ‘inside’ at what it takes to be great by many of the best in business today.” —Jeffrey J. Jones II, EVP, Global Marketing, Gap, Inc.
Customer Reviews:
Good read!.......2006-11-06
This is a book which carries a good flow for light reading. Not a break-away book about brand mantras. But the examples are quite impressive and help in understanding how brands have been successful in the past.
Getting To Great In Real Life.......2006-05-20
Almost everyone thinks they are an advertising and branding expert. Every branding book author offers a simple formula for success. Yet very few brands achieve breakaway brand status like Nike, Apple, VW, Absolut, Southwest, Jet Blue, Fed Ex, UPS, Altoids or the Boston Red Sox. This book offers close up insights into how these really great brands got built. Readers truly driven to do better branding will find this read unique and helpful. No fluff here. The Breakaway Brand is a smart read for any marketing or advertising student trying to take it to a higher level.
For every marketing student.......2006-03-23
After reading The Breakaway Brand this fall, I have made it required reading for my marketing students. With each chapter guiding readers on the principles of effective branding, students are learning the success stories of marketing greats like Nike, Apple, Absolut, and Ben & Jerry's. This book makes all the pieces of the marketing puzzle come together - from naming a product, to celebrity endorsements to even street team marketing.
an engaging and thoughtful read.......2006-03-22
I've read a number of marketing and communications books in my career, and often my eyes glaze over by the third chapter. I didn't find that happening with this book. Its easy and engaging language and straightforward approach to uncovering a brand's truth was refreshing. We consumers know the great brands out there, because somehow they've established a personal connection with us - something we can't always name. This book helped explain the "how" and "why" of those connections.
This would be a very useful text for college and grad students in marketing and communications - many of the brand references are relevant to them.
Not worth reading. Definitely not worth buying........2006-03-04
I am a small businessowner and have read a number of books on branding. I am always on the look out for books about branding that: 1) offer insights into and analysis of companies that have created strong brands, 2) suggest strategies and ideas that I can apply to my own company, and/or 3) discuss successful branding makeovers.
The "Breakaway Brand" did none of these things. This book was full of the most basic, general, and surface analysis of companies. I'm not an expert on brands by any means, but I could have come up with some of the "insights" that are offered in this book.
The book claims to "provide secrets behind 50 of the world's most succesesful brands." Not only are there no real secrets shared, but the same companies are analyzed and used as examples over and over again. If you read business magazines or books, or read the major business newspaper headlines, you probably have read most of the analysis and information about the well known companies from this book: Volkswagen, IBM, Coca-Cola, Silk Soy Milk, Jet Blue, Southwest, Royal Carribbean, Target, Apple, Dell.
After a while I started highlighting passages that were particularly unhelpful. Here's one example:
"Breakaway campaigns like Nike's, Apple's, and Volkswagen's have something else in common: teamwork. Great campaigns are a team sport--they require a partnership between a brand owner, all of its divisions, and its agency to create great campaigns. Just as important, it takes a CMO and CEO with the vision, guts, and determination to take risks, to innovate instead of imitate, and to demand that their organization and advertising agency deliver a breakaway campaign."
Another example of completely unhelpful "insights." Here are some examples they provide as "the economic levers of breakaway brand campaigns:"
-Increases in brand awareness
-Increases in advertising awareness
-Sales gain
-Increased brand loyalty
-Increased margins
-Strong trade loyalty
-Increased positive press
-Free marketplace "buzz"
Don't waste your money on this book. Read Marc Gobe's "Emotional Branding" if you're looking for a well-written book, written by an innovator in the business of branding, that provides insights into and behind-the-scenes stories of some of the most successful brands.
Book Description
Cassandra Kresnov is a highly advanced hunter-killer android. She has escaped the League and fled to Callay, a member of the Federation. Because of her fighting skills she was able to save the president's life and is now a trusted member of the security forces. However, not all Tanushans are happy to have her on their turf and Cassandra has to tread carefully. As Callay moves towards a vote on whether to break away from the Federation, confusion reigns and terrorist groups plot their own agendas. Cassandra becomes involved with two young troubleshooters for the secret service and finds out more than she ever wanted to know about the Tanushan underground and those on the fringes.
Furthermore, there is a delegation from the League in Tanusha, and Cassandra is not sure that they won't try to take her back. Breakaway is a great story with a cracking plot and strong characters. At its heart is the enigma of Cassandra: Is she more human than human, or is she totally untrustworthy?
Customer Reviews:
Australian SF Reader.......2007-08-01
Sandy's superhuman abilities and military knowledge and skills have led her into the Tanushan Special Forces, and a command position.
Her political opponents aren't too happy about having a GI in this position, and others like her have caused a lot of Tanushan casualties.
The League, Sandy's creators, have people coming to Tanusha for political talks. All this gets pretty complicated.
So, a bit of spy work here, through an acquaintance of her friend Vanessa Rice's, Ari, who is a spy as well as a counter-culture technologist.
Plots to uncover, people to save, as Sandy tries to stay where she is, and stop people from dying.
ambitious stuff.......2007-07-17
This project by Mr. Shepherd is quite ambitious and it is for that wider ranging scope that I'm parceling out the 5 stars. Is it the best of this type of visionary far future speculating that has been such a cornerstone of Science Fiction since I began reading it so many years ago with Issac Assimov, Poul Anderson and others? No, probably not. But it's good, real good, and there's no four and a half star rating available, so full marks.
Much like Assimov with his Robot and Foundation epics this series of books (2 out and one more planned) asks some questions about what we are as a species, as political and cultural groups, and as individuals. And by golly, it asks! There are no obvious answers provided, just folks doing the best (sometime good, sometimes dreadful) that they can. Anybody with the paucity of wit to say it lacks all merit says more about him or her self than about this future day Cassandra story as told by Mr. Shepherd.
Cassandra, of course, was a figure from Greek mythology. So beautiful was she that she turned the head of Appolo. He first gave her the gift of prophecy and, when she jilted him, cursed her by making everyone disbelieve her predictions. Certainly this Cassandra is both blessed and cursed as well, if not by a denizen of Mt. Olympus, by one of our current substitues for those gods and goddesses, science. This Cassandra doesn't have the original's prescience, but she is beautiful, implacably deadly, strong, fast, smart, sexually promiscuous (sort of), did I mention implacably deadly, and all of 15 actual years old. A product of tape digital direct learning, she had no childhood since she was created fully formed, learned what she learned in various wartime black ops, and learned in ways and directions unpredicted by her "creators" who were only looking for a better weapon and instead got, well, you'll have to read the books and decide for yourself what they got. In this particular book a 165 year old Hindu Yogi sees in her proof that the Universe itself is alive and we all share in it's collective soul. Be that as it may, she's kicks serious behind, dodges multiple political machinations, and struggles to tell the players without a scorecard.
The book is well written, has some interesting techno speculations, as well as very interesting social, cultural, personal, philosophical, and even religious ones, AND it got lots of action to keep things on the boil. All the speculations are well integrated into the plot and certainly, given the character Shepherd created and the crazy chaotic situation he's landed her in this installment, quite believeable. I am an action junkie, no doubt, so trust me, this work doesn't preach and doesn't drag. Surely one man's ceiling is another man's floor, but I think if you're looking for entertainment that'll also give you something to think about, some different perspectives to your current world view, I highly recommend this effort. Ambitious stuff.
c. francis - book lover.......2007-07-10
Joel Shepherd is brillant. You can not but fall into the story and take the ride along with his characters. There is something wrong with any one who does not like this new writer.
Save your Money.......2007-07-09
A disappointment by any standard. I am a big of fan of this type of action Science Fiction books, but nothing in this book impressed me. Although the author Shepherd gave page after page of character background and thinking, he failed to generate any interesting characters. Even the action sequences left me cold. I suppose if you're blown away of the possibility of complex networking systems that can be hacked in less then one second then maybe this is the book for you. Or maybe you love to hear rambling philosophical musings of how earth cultures developed and adapted to the colonization of planets. I barely managed to finish the book and will not burden my friends with a recommendation.
Good second book in the series.......2007-06-15
This is the second in what is supposed to be a trilogy of books centering on a military android named Cassandra Kresnov who switched sides after an interstellar war. The war was between two groups of humanity with opposing ideas on how far technology should be allowed to develop, and she is the ultimate technological development of the "development without limits" side of the war. The first book dealt with her move from a culture that accepted her but also used her to a culture that was scared of her and wasn't sure what to do with her. Many reviewers of the first book were offended by the open discussion of sex, but I saw it as a result of her creation and use in an environment where she and her fellow androids did not learn the social taboos of modern America. That dispute aside, the first book was an excellent action adventure. That continues in the second book, and there is much less talk about sex for those who are offended by it. In this book, which takes place immediately after the first book (and both books together only cover a period of several months) Kresnov is accepted into the security forces of her new society, but kept a secret because her abilities and existence still scare people. There's plenty of action and political intrigue, just like the first book, and it is a good, self-contained novel. Fortunately there's no cliff-hanger or "have to buy the last novel to reach closure" ending. I look forward to the third book, but I'm wary of what happens because of the proposed name: Killswitch.
Book Description
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
Customer Reviews:
Dazed & Confused.......2002-04-30
This text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :)
good materials for learing e-commerce.......2002-01-27
I used this book in my ecommerce class and the materials provided is very informative and easy to follow.
Book Description
Veterinarian Gail McCarthy has been working with horses for years and will in fact take over the practice when her boss retires.She has seen many different problems, but nothing could have prepared her for her newest call. Early on a Saturday morning, Gail receives a disturbing phone call from a local woman. The woman, Nicole believes that her mare has been sexually violated during the night and wants Gail to come take a look. Gail confirms Nicole's suspicions and urges her to call the police.Whoever would do this to a horse is clearly a dangerous person and shouldn't be at large, but Nicole refuses to take any action. However, the situation turns more dangerous.One night when Gail and her best friend Kris return from dinner, Kris finds her 15 year-old daughter knocked unconscious and their horse violated. Gail is determined to find answers before more lives are put at risk.It takes some ingenuity and the help of a friend on the police force to uncover the perpetrator, who may also be wanted for murder. In this sixth addition to the series, Veterinarian Gail McCarthy manages to solve the puzzle while battling personal problems and even learns more about herself in the process. Laura Crum, a horse lover and trainer for over twenty years, uses her knowledge of horses and her fine writing skills to create another memorable entry in this charming series set in the foothills of the beautiful Sierra Nevadas.AUTHORBIO: Laura Crum, pictured on her horse Gunner, lives in Aptos, California with her husband, Andy, and son, Zak.She currently cares for right horses, two dogs, four cats, twelve chickens, and a large garden.Breakaway is her sixth book.
Customer Reviews:
Very enjoyable .......2005-06-11
Here is a woman leading a very interesting life. She loves her job as an equine vet She has a lovely little farm where she keeps horses, a dog, a cat, and assorted other animals. She has garden full of antique roses and a tiny house she lavishes much care upon. Just reading her observations about her daily routine was enjoyable. Then the mystery slowly unfolds--and a very unusual mystery it is. A really good read, don't miss it.
A great read.......2001-08-09
I really enjoyed this book, it was face-paced, well thought out and moving. If you like horses and mystery, try it.
Another fine read..........2001-07-29
While I found the basic premise of the book a little hard to believe (or maybe I just didn't WANT to believe it - to give the author credit, she says that it is loosely based on an incident that actually occurred at a barn where she boarded her horses), it offers Crum's usual mix of suspense, veterinary information and background in the world of horse people, along with a surprise culprit. I didn't figure this one out midway through the book.
Crum's books offer my favorite combination - horses and mystery. My only complaints are that her books are too short and there is too much time between releases!
Interesting read.......2001-06-20
In Santa Cruz County, California, Veterinarian Dr. Gail McCarthy feels depressed about her personal life since her boyfriend Lonnie Peterson left town. Her work has not helped her mood and dating Clay Bishop fails to pick her out of her gloom. She does make a new friend, artist Nicole Deveraux, but the circumstances under which they first met are nasty. Someone tied up Nico's docile mare and apparently "raped" the horse, leaving behind a substance that looks like semen. Because the European Nico is an illegal alien, she rejects calling the police.
Gail's friend Kris Griffith becomes the owner of the second horse victim as her mare is sexually abused and her daughter knocked out. This time the police are called and verify the fluid left behind is semen. Apparently, the culprit is becoming more compulsive and the question is whether women will be next and if yes will he kill to remain hidden?
BREAKAWAY spends most of the plot following Gail as she battles with depression. The who-done-it does not form until two-thirds of the tale is finished. Thus, Laura Crum's novel is more of a character study with even the mystery tying back to Gailí's present psychological woes. If you prefer an Affirmed - Alyder horse race, this is not your Triple Crown winner. However, fans that enjoy a leisurely paced horse ride will want to read BREAKAWAY.
Harriet Klausner
Book Description
The Breakaway Japanese Kitchen is a coup d'etat. Its elegant, easily prepared, and highly original dishes combine Japanese and Western elements in ways that produce compeletely new tastes.
Author and Chef Eric Gower artfully combines staple ingredients or seasonings from Japanese cooking-like edamame, shiitake, ginger, or soy sauce-with the easygoing, flexible approach of his native California. His dishes are born of passion for good home-cooked food and experimentation over 15 years
spent living in Japan. He achieves his big flavors with citrus fruits, vinegars, ginger, shallots, fresh herbs, and plenty of coarsely ground black pepper.
Edamame Mint Pesto with almonds and garlic is an aromatic and satisfying departure from the usual basil. Tofu Salmon Mousse, lightly flavored with walnuts, is a smooth, rich-tasting spread for thinly-sliced toast and perfect for a Sunday brunch. Scallops with Miso, Ginger, and Ruby Grapefruit is an
unforgettable blend of flavors, with citrus offsetting the deeper miso.
Many of the dishes can be made in ten minutes, and can be paired with a salad and bread to make a meal.
While incorporating Asian ingredients, the author tailors the recipes directly to American kitchens, and frequently offers suggestions for substitutions, such as fresh tarragon in place of shiso seeds.
Customer Reviews:
Finally getting some flavor punch.......2005-05-02
I was getting a little tired of tiny, pretty portions of subtle food. I was starting to lose faith in ever becoming anything but a fair fried-chicken cook, when WHAM! I was hit with a cookbook that delivers flavor and elegance. I first saw one of Eric Gower's recipes in an issue of Sunset magazine - scallops with miso, ginger and ruby grapefruit. I followed the directions carefully, and I had about the best meal of my life. All of a sudden, I was a good cook! I bought the book -Breakaway Japanese Kitchen- and by now, I've made just about everything in it. I can now produce all kinds of robust, Asian-ish dishes that burst with flavor and joy and abudance. Garlic, tarragon, ginger, lemon and mint and blended here and sprinked there. And, I've learned that with these recipes, you really can make the substitutes that Grower suggests. It's all good. It's all easy. I understand Grower is publishing a new cookbook soon. I can hardly wait.
Incredible food meets easy preparation.......2005-03-23
I placed this book on my wish list based on the strength of one recipe ("Boozy Potatoes") which I'd picked up off a food blog. It was subtle, delicious, and simple -- blending japanese flavors (sake, soy) into a medium I'd only approached with a more western palate in the past.
Now, having received the book as a gift, I can see that the Boozy Potatoes recipe was just the tip of the iceberg. After reading the book cover to cover in one sitting (it's not large, but it's densely packed with goodness) I broke out 3 of the recipes the following night. Preparation was easy, and the flavors popped, there was minimal fat and salt -- and best of all each dishes flavors were incredibly well balanced. I would have been happy to be served any of them at a restaurant. Some of his simple ideas (make a sauce by carmelizing shallots/thyme, then reducing rice vinegar) led to explosive flavors.
The only 'glitch' in the whole process, as mentioned by some of the other reviewers, is sourcing ingredients. Living in Southern California I thankfully have access to some great Asian markets, but since so many of the recipes require Shiso, (which I presume must be gotten fresh) it means planning ahead if I want to prepare many of them. Also -- if you plan to buy this book, you'll need a blender or a food processor. It seems to be by far his favorite kitchen tool! (Not that I mind, the results are spectacular.)
True Fusion.......2005-01-30
Eric Gower does a great job of blending East and West. His familiarity with Japanese cuisine and his willingness to experiment with Western touches applied to traditional dishes makes for an above-average cookbook. He features a Tonkatsu recipe that calls for baking the pork chops (seasoned with jalapeno, sweet peppers and orange zest) instead of deep-frying the traditional Japanese way. Try the Curried Apple Pilaf or the Rice Vinegar Chicken Breasts recipe. This truly is a cookbook with a twist!
Tired of Sushi? Try This!!.......2005-01-28
A great, easy-to-use cookbook with super unusual and creative recipes!
As a big pasta freak, I was especially happy with the outcome of Eric's noodle dish recipes. Very easy to prepare, and awesome results!
Also, the tofu recipes are terrific! Again, not you typical Japanese fare -- really inspired by California farmer's markets as much as Eric's years of cooking in Japan.
Eric also tones down the volumes of salt found in many Japanese dishes. On the whole the recipes are very healthy -- lots of fresh veggies and fruits, limited salt and oils.
For anyone tired of the regular sushi bar grind, this is your book!
Ingredients as fresh as the concept.......2005-01-26
Rarely does a cookbook come along that pushes the reset button of approaches and tastes. And, it is done so simply and elegantly and refreshingly. There is an ease to the presentations in this book--a subtle beauty--that generates a graceful, spiritual aura of peace in the kitchen while allowing anyone to turn out fresh dishes whose distinctive ingredients sing solos and harmony all in one. I thank the author for introducing me to new combinations of ingredients and helping me create brilliant flashes on new tastes.
Book Description
Fusion cooking broke the rules first––now Gower's breaking fusion's rules with THE BREAKWAY COOK. Despite the explosion of farmers' markets, ethnic grocers, and creative restaurants in America, lots of home cooks remain puzzled by the bewildering array of choices, and don't have the confidence to break away from tradition. Eric helps home cooks everywhere approach unfamiliar ingredients from different global regions and combine them for some amazing results of flavor.
"Breakaway" cooking pays homage to culinary traditions yet uses innovative techniques and ingredients to give home cooks a new approach to their dishes, marrying unintimidating flavors with the old standards. Sample his Miso Orange Pepper Roasted Chicken, or tease your tongue with his take on Fluffy Herby Eggs, and you'll be convinced. It's not fusion––it's fusion that makes sense. And the cardinal rule is to season with authority. Don't be afraid of the spice cabinet anymore, and use presentation to create a simple, appealing meal. Spend less time fussing about the preparation and clean–up, and more time enjoying food and its huge role in our daily lives. To further this quick and mindful approach to cooking, Eric will take us shopping in local and ethnic markets, teach the importance of table setting and presentation, and stress visual aesthetics, especially regarding pottery and ceramics.
Eric helps you reconstruct your approach to the kitchen, highlighting the seasonings and essential ingredients or "Global Flavor Blasts," such as tamarind, pomegranate molasses, miso, yuzu, green tea, Chinese plum sauce, mole, among many others, that will liberate your cooking and provide a lifetime of fantastic eating. Using Gower's recipes as broad outlines, you can be creative as you go, and within his framework you will discover your own genius in the kitchen. We feel better when we eat better, and it's easier to be productive, creative, and relaxed when the food part of life is under control. Enter THE BREAKAWAY COOK.
In addition to the recipes, THE BREAKAWAY COOK includes stunning, full–color photos by Annabelle Breakey throughout the text; a guide to using flavored salts in your dishes; sidebars on wine, tea and sake; and ideas for even shorter–cuts on Gower's easy–to–follow recipes.
Customer Reviews:
Creative and Inspiring!.......2007-09-05
Great use of flavor exploration and encouraging one's own creative side. This guy really gets into the "zen" of food and puts a whole other spin on just cooking from a cookbook. It recommends great things to have in the pantry and though it contains many neat recipes, inspires the reader to try other things, too!
Breakaway from the ordinary.......2007-08-19
I finally had a little time this weekend to dig into a recent addition to my cookbook collection, Eric Gower's The Breakaway Cook, which is a gorgeous and inventive cookbook emphasizing full flavors from around the globe and a pantry stocked with unexpected ingredients that quickly become staples. I've already become addicted to his flavored salts, which take about 30 seconds to make in a spice or coffee grinder (sea salt blended with lavender, dried tangerines, smoked paprika, or Japanese green tea powder).
Yesterday I made his Minty Boozy Chicken dish that is basically marinated and then sauced with a pureed mojito, with the addition of some onion, garlic, and cilantro, and it was just succulent and wonderful. This morning I followed his instructions for fluffy herbed scrambled eggs, where the tip of the day was to use a few spoonfuls of Greek yogurt where I otherwise might have used milk. Delicious. Even my picky husband and kids ate with gusto.
Don't feel intimidated by the sophistication of the flavors here -- once you've acquired a few new ingredients, Gower's instructions are simple and his techniques are adaptable to numerous dishes. The book is also beautifully illustrated to help guide you, and would make a great gift for novice and experienced home cooks.
Exciting, accessible food.......2007-08-10
I love this book. The recipes work. They are innovative without being weird. I have made many of the dishes and have enjoyed the simplicity of most the preparations but most of all have relished the response of friends and family to the wonderful flavors and textures.
Love this Book.......2007-08-09
I have had The Breakaway Cook for several months and love to look through it. I have made quite a few of the recipes and they all turn out fantastically. I have also become a Breakaway Salts convert. Because of reading the book I now have three little jars of flavored salts on my stove: Lavender Salt, Maccha Salt, and Smoked Paprika Salt. The next one I want to try is Citrus Salt. The salts are an amazing way to add unexpected flavor to normally dullish food. This book makes a great present. You could add to it a spice grinder and some good sel gris and have a fantastic-attention-to-detail kind of gift.
Innovative, informative, and FUN.......2007-08-09
Usually I read cookbooks for ideas that I can use and adapt and make my own, but the recipes in this book are already great ideas fully thought out and presented in a simple and inviting fashion -- no need to adapt or change. The instructions are easy to follow and the results are pretty much guaranteed not to bore. I'd recommend this book to anyone looking to shake up their everyday kitchen routine.
Average customer rating:
- A MUST READ hands-on book for strategic visionising!
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Breakaway Planning: 8 Big Questions for Achieving Organizational Change
Paul Levesque
Manufacturer: American Management Association
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Strategic Thinking: A Step-By-Step Approach to Strategy, Second Edition
ASIN: 081440426X |
Book Description
BREAKAWAY PLANNING 8 Big Questions to Guide Organizational One of the most pervasive myths surrounding a big organizational change is that planning for it is difficult, painful, even impossible. The results of that myth are spotty planning-and dismal results. In reality, planning is easy, painless-and absolutely essential to achieve smooth, successful transformational change. And Breakaway Planning is the roadmap for making that happen. With lively language, clear instructions, and valuable exercises, the book walks readers through the entire planning process, from creating a compelling vision to making that vision a reality. At the heart of Breakaway Planning are eight important questions that, when answered, ensure the plan is airtight and ready to go. Questions include: How do we spread the word internally? How will we make things better for employees? How do we measure success? With Breakaway Planning a company can plan to succeed -- the most crucial step to actually achieving success. PAUL LEVESQUE (Chestnut Ridge, NY) has served as an executive consultant for Zenger-Miller, Inc. He is also director of the U.K.-based management consulting firm Catalyst House and author of The WOW Factory: Creating a Customer Focus Revolution in Your Business.
Customer Reviews:
A MUST READ hands-on book for strategic visionising!.......2000-04-03
The real monetary value of this book lies in the detailed and yet comprehensive QUESTIONING process, which the book outlines in strategic depth. Not only it breaks down the questioning process into three consecutive phases - status-quo, brainstorming,& activity planning - with specific examples of real-world questions to ask in each planning phase, it sort of holds the reader's hand (and his attention) all the way to addressing all the EIGHT strategic questions (another good monetary value) in designing and actualisng a company's long-term future. It's really a field-tested, practice-oriented book for strategic visionising. Not many strategic visionising books can do that well. I particularly like the author's writing style - very crisp, succinct and clear. A MUST READ!
Book Description
Everywhere You Go, There You Are
When you were young, you were told, âYou are special!â and were encouraged to become anything you wanted. The future held unlimited options. But then life happened. And now you look around feeling, thinking, looking, and acting basically the same as the next guy. You can’t help but feel trapped and hemmed in. Unfortunately, many try to break out of the suffocating sameness by making the same bad decisions over and over again. This Breakaway DVD and study guide are designed to renovate your thinking by illustrating four core beliefs that dictate the decisions shaping the outcome of your life. This study will help you break out of the crowd and away from bad patterns for good!
Break out of the crowd.
None of us sets out to be like everybody else, but it happens. Life begins to squeeze us into a mold until one day we wake up feeling trapped and hemmed in. Unfortunately many people think that the answer is to run away, but they only end up making the same bad decisions over and over again. So how do you break the cycle and break out of the crowd?
In this six-session companion study guide to the Breakaway DVD, Andy Stanley will expose you to four core beliefs that have the power to renovate your thinking and change the trajectory of your life. Intended for use in a personal study or in small groups, Breakaway will illustrate how our core beliefs dictate our decisions which dictate the outcomes of our lives.
This study guide is complete with a leader’s guide and six lessons, including conversation-starting exercises, discussion questions, and application steps.
Story Behind the Book
Andy Stanley is the senior pastor of three North Point Ministries campuses, with a cumulative congregation of more than twenty thousand. Much of the brokenness he sees in the lives of his congregants results from the herd mentality that makes them feel completely blah. He often hears comments like, âLife is just more of the same, only with more candles on my birthday cake,â and, âEven my problems are the same as everyone else’sâfrom dealing with debt to my marital problems. There’s nothing unique about me.â Culture has shaped and molded the zest out of life, and this DVD and study guide are designed to open the door to freedom!
Customer Reviews:
"Breakaway Life worked great for our small group!".......2007-01-11
This small group Bible study is a great way to simplify the complexity of the concept of a biblical worldview. Andy Stanley teaches less for more. He keeps things simple so that in the end, you learn more and or better able to apply what you learn to everyday life.
Book Description
In Breakaway, entrepreneurial businessman Charles Fred presents a revolutionary performance model that helps your company break away from the competition. He offers a new approach to organizational learning that will dramatically speed up the learning process and help any company save on their two most valuable resources-time and money. Breakaway provides the critical information you need for hastening the moment when each worker in your organization can convert knowledge into action to provide value to the customer, and increase the bottom line.
Customer Reviews:
Breakaway is a must read!.......2003-04-05
Breakaway is a must-read book for anyone in the corporate world who has responsibility for human resources, employee development, sales and marketing management, and for top corporate executives.
The main theme of the book is that in order to break away from the competition in today's ever-changing economy, an organization must effectively develop employees to deliver value to the customer faster than the competition does. After analyzing how organizations currently train employees and the deficiencies associated with this type of training, Fred goes on to define a new method for bringing employees to proficiency faster and more successfully than traditional training methods.
The first several chapters of the book document a new model for human performance and the three rules for accomplishing peak performance. The first rule - Establish a proficiency threshold - describes how to determine the point at which an employee is equipped to deliver the promised value to customers quickly. Fred clearly describes the questions that managers must ask in order to define the proficiency threshold and discusses the relationship of the proficiency threshold and the value chain.
The second rule - Accelerate the accumulation of experience - includes a discussion of how people really learn, describes the four phases of learning, discusses how traditional training methods leave the accumulation of experience to chance, and how to manage the accumulation of learning. Using an example of training copper splicers to become fiber optic cable splicers, Fred demonstrates how to successfully manage the accumulation of experience in relation to training.
The third rule - Measure the cycle time to threshold proficiency - describes the metrics used to measure the how fast an employee can be trained to arrive at the proficiency threshold. Fred goes into some detail on how to measure the overall proficiency of the organization, and redefines the learning curve as the proficiency curve.
In the last half of the book, Fred describes how to "put it all together". Recognizing that no two companies are the same, Fred compares and contrasts the styles of two very different companies. What emerges is that there is no set of rules for achieving organizational proficiency, rather there are a set of key concepts that managers must be aware of in designing fast, effective, successful development programs.
In summary, this book is very readable, indeed it is designed "...for the business leader, to be read in the time it takes to fly from Chicago to San Francisco or Denver to Miami." True to one of the key concepts, the book is clear, concise and to the point.
About the author:
Charles L. Fred is a thought leader in performance improvement and an expert in learning speed. He is the founder and CEO of The Breakaway Group, which provides seminars and workshops to teach the concepts described in Breakaway. Formerly the CEO of Avaltus, a leading provider of e-learning services, he has also directed major change efforts in both the manufacturing and service industries, has consulted to successful companies around the globe, and has been a frequent speaker to major business forums and groups of senior executives over the past twenty years. Once a nationally ranked NCAA track athlete, he continues to compete in corporate races across the country. He lives in Centennial, Colorado, with his wife, Julie, and their three teenage children.
Review by Richard D. Turnquist.
If you only have time for one book this year, read this one........2002-09-21
What has really changed in our world in the last two decades? Time has sped up and surpassed all the other busienss variables in importance. These days time is more important than money.
To win in business, you must break away from the pack and stay ahead by serving your customers extraordinarily well. "Speed-to-proficiency is more than a theoretical advantage; it is the most devastating competitive weapon in a world where the competitive forces of scale, automation, and capital are subordinate to the power of a proficient work force."
I enjoyed this book, right from the first sentence -- "This book is designed for the business reader, to be read in the time it takes to fly from Chicago to San Francisco or Denver to Miami." Breakaway is an easy read with a vital message. Read it.
Excellent Book!.......2002-09-03
Breakway was clearly written by an author who has been in the trenches, growing a company and working with people. From its elegant organization to its intuitive set of theories Breakaway reinforces what we all know to be true - that a principled approach to business will achieve the best results. This book should be on every business person's must-read list.
D. K. Luraas.......2002-08-27
Breakaway is a refreshing, common sense book that provides fresh, new ideas about performance improvement, and the value of employees. This book describes how important a competitive edge is in today's market place, and provides the tools to help you succeed!
Breakaway.......2002-08-22
Breakaway lives up to its promise (and premise) of delivering value and expertise fast and clean. No-nonsense, practical, with suggestions of surgical precision to guide organizational transformations.
Don A. Johnson
Principal,
The Clarity Group, Inc.
Book Description
A few of our favorite quotes from The Quotable Cyclist:
"Nothing compares with the simple pleasure of a bike ride." -John F. Kennedy
"The bicycle, the bicycle surely, should always be the vehicle of novelists and poets." -Christoper Morley
"Cycle tracks will abound in Utopia." -H. G. Wells
"Get a bicycle. You will not regret it if you live." -Mark Twain
"It is easy to be a holy man on a mountain bike." -Mark W. Matson
"If you brake, you don't win." -Mario Cipollini
"There is no room in the Tour for the sick or the weak." -Laurent Jalabert
"Melancholy is incompatible with bicycling." -James E. Starrs
"As long as I breathe, I attack." -Bernard Hinault
"Ride like water." -Paul Adkins
"Cyclists worship legs." -Nelson Pena
"Why should anyone steal a watch when he could steal a bicycle?" -Flann O'Brien
"The bicycle is a curious vehicle. Its passenger is its engine." -John Howard
"Bicycles have no walls." -Paul Cornish
"The very existence of the bicycle is an offense to reason and wisdom." -P. J. O'Rourke
"The bicycle is the noblest invention of mankind." -William Saroyan
"Everything is bicycle." -Stephen Crane
Contents
Prologue
Love
Mountain Biking
Road Riding
Climbing
Descending
Speed, Sprinting and the Noiseless Rush
Training
Fitness
Racing
Winning and Losing
Crashes
The First Ride
Riding with Style
Desire
The Tour de France and Other Great Races
Legends, Myths and Champions
Paid to Pedal
Adventure
Equipment
Everything is Bicycle
A Vehicle for Revolution
Women in Cycling
Hate
General Classification
Customer Reviews:
Captures the essence and emotion of cycling perfectly.......2004-06-07
With this book, Strickland is able to convey the essence and visceral emotion that cycling evokes in everyone who rides. The quotes are well organized into chapters like Fitness, Climbing, Speed, etc. Reading this book, my emotions ran the gamut from laughing out loud, to gut level understanding, to reverence. If you are looking for a book that can help with the technical aspects of cycling, look elsewhere. If you are looking for a book that can make your cycling soul smile, this is the one.
Someone who gets it.......2000-01-01
I've spent two years promoting our annual 500-mile lap around New England, and I get two kinds of comments: "How could you possibly do that?" or "Sign me up NOW!" This book is for people who make the latter comment. Strickland gets why people go beyond LOVING cycling to BECOMING cyclists. The mountain biking section hooked me. I'm a long-distance tourist, and the mountain bikers who have toured with me have tended to be hot-dog-oriented teenagers. I'm not attracted to mud and racing and rocks (and I like my limbs and ribs, thank you!). But I saw a different, contemplative, spiritual side of mountain biking that helped me grow in appreciation for those who pursue it. There's something for every cyclist here -- in fact, there's multiple "somethings" -- and those of you who have ever used your wheels will appreciate instantly that there are many others who speak our hearts.
Books:
- The Celebrant: A Novel
- The Eternal Summer: Palmer, Nicklaus, and Hogan in 1960, Golf's Golden Year
- The Fires of Heaven (The Wheel of Time, Book 5)
- The Game: Penetrating the Secret Society of Pickup Artists
- The Inner Ring
- The Klondike Fever: The Life and Death of the Last Great Gold Rush
- The Legend of Bagger Vance: A Novel of Golf and the Game of Life
- The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
- The Professional Bachelor Dating Guide - How to Exploit Her Inner Psycho
- The Sorcerer's Companion: A Guide to the Magical World of Harry Potter
Books Index
Books Home
Recommended Books
- Artist Trading Card Workshop: Create, Collect, Swap
- Stone Houses: Traditional Homes of Pennsylvania's Bucks County and Brandywine Valley
- Encyclopedia of Associations Regional, State & Local Organizations: Great Lakes States
- History: Fiction or Science
- Living the Jazz Life: Conversations with Forty Musicians about Their Careers in Jazz
- The Culture Clash: A Revolutionary New Way to Understanding the Relationship Between Humans and Dome
- Metals and Their Compounds in the Environment: Occurrence, Analysis, and Biological Relevance
- Dictionary of Insurance Terms
- GAAP Implementation Guide
- Retrato en Sepia: Una Novela
Branding Unbound: The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age
Brandjam: Humanizing Brands Through Emotional Design.
Branding For Dummies (For Dummies (Business & Personal Finance))
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands
