Book Description
Each card in this inspiring deck offers an idea to stretch your approach to observing and chronicling the daily events around you. You'll learn how to harness the power of words (what to write about, and what to write with), explore extreme photography techniques without having any previous photography experience, focus on the little things (like a two-inch section of a painted mural you drive by every day), and discover unusual ways to create a self-portrait (from plastic wrap and tree lights, to close-ups of your hands). Includes 50 cards and a creativity notebook to record your own art-journal explorations.
Customer Reviews:
Very Cool Concept.......2007-09-26
I love these creativity cards! The graphics on one side are unique, interesting, colorful, and eye catching. The prompts on the flipside are thought-provoking, meaningful, and different. The small journal is a great creative jumpstart in itself. I love the colors and techniques that were used to produce the backgrounds. Think I'll even attempt to create some of those myself. The box housing the creativity cards and journal is sturdy and pleasant to look at.
This is a fresh concept, and I am enjoying this package very much.
By the way, this is in no way a "how to" of any type. It is intended to make you think about doing old things in a fresh way or to help you attempt something new altogether.
Highly recommended.
Wow!.......2007-08-05
these cards are amazing. each one is a little piece of art in itself. you'll want to frame and hang them. except then you wouldn't be able to turn them over and get a shot in the arm of inspiration... yummy. i'm too afraid to work in the little workbook as yet, tho. i don't wanna mess it up. :)
if you're looking for cutesy, pretty art, tho, look somewhere else. this is real, gritty from-the-soul art. the kind that hits you "right there". and hopefully will help you make your own journal pages that do the same.
several of them are geared towards photography but lots of it is the kind that can be done with even an el cheapo camera. the author will also have you using tape, glue, spraypaint, and maybe a few things you never thought of as art supplies before. this is the kind of journaling that begs you to jump in and get messy.
if you do any kind of visual journaling, i highly recommend these cards and workbook.
So Much Fun.......2007-08-05
I got this after much thought. I figured it was just another "how to do a journal book". But, I found it to be much fun to do the exersizes and if you are an artist with a block, this will help to unblock you. It can give you ideas you never really thought of before on approaching your art work. Plus, as I said, it is a lot of fun to do the exersizes suggested on the individual cards. The kit also includes a fun little notebook/journal book to do as you please with. If you teach art, these are also fun ideas to inspire your students. I plan on doing that with my students this Fall.
This is a Gem.......2007-07-26
First of all, this will make a perfect gift for anyone crafty or involved in journaling, scrapbooking, altered books, ATCs, etc. It's a very affordable gift that keeps on giving.
The author opens your eyes to new ways to be creative in a way anyone, whether an "artist" or not, can use everyday observations to create real, unique, personal, fun, journal pages. She'll encourage you to take in all your surroundings and find a common element - she was able to find the common element while sitting in an Italian restaurant and watching war protesters: she, the waiter, the protesters were all waiting, caught up in a moment in time which was the theme she used for one one of her journal pages. She uses paint, photography and any object that she can use to express herself in her work -and makes no apologies. I LOVE this little gem. Just lovely and real. You won't be disappointed.
Great things come in little boxed sets..........2007-07-04
I noticed that there was a 1 star review of "Wide Open...". No offense, reviewer, but clearly you don't have a clue. Yes, the cards in the set are sort of vague -- if you are looking for step-by-step instructions for making something, don't waste your money on this. And, yes, you do need to own... and have some very basic knowledge of... art supplies (again, no offense, but if you've been within spitting distance of an art supply or craft store, then you'll know what gesso is).
[Ok, stepping off my soap box and done with the snarky comments.] Randi Feuerhelm-Watts is such an inspiration! I love her style and the ideas for inspiration that she presents on the cards go way beyond some of the tired, old suggestions that seem to always crop up in art/craft publications.
I read all the cards in one sitting (because I'm obsessive like that!) and I did notice that some of them related to each other. Not that they are dependent on each other or that you would be lost if you pick them at random... but I did observe some links between the individual ideas. I think this is great for continuing themes in your art work. Also, while she references photography quite a bit (she is a photographer after all), I definitely do not feel that any of the ideas are pigeonholed by the techniques. The author's basic ideas translate really well no matter what kind of visual artwork you might do.
The cards themselves each feature snippets of the author's artwork on the back. This alone is incredibly inspirational. You almost get double the bang for your buck - pull out one of the cards to interpret the visual side and then come back to it later for inspiration from the narrative side.
My only complaint would be about the Creativity Notebook... I wouldn't really call it a complaint, persay. I guess I'm just ambivalent about it's inclusion in the set. On one hand she has provided some great backgrounds to help you combat "white page syndrome" as well as some random instructions to offer a jump start to someone who is new to visual journaling. But on the other hand, I don't see myself personally using it since I already have half a dozen journals and prefer to make my own backgrounds (once you get on a roll, its half the fun).
The ideas and techniques are presented in Randi's conversational style, along with her great little stories. While I have not had the pleasure of taking a class with her or meeting her, she comes across as the kind of person you'd love to have as an art friend because she'd always be inspiring and challenging. I think that's the greatest thing about this kit... she's managed to package a ton of her personality and a lot of what I imagine she teaches in her workshops into one cool product. This set definitely gets a front row spot on my art-bookshelf.
Book Description
Newly updated for Excel 2002, Writing Excel Macros with VBA, 2nd Edition provides Excel power-users, as well as programmers who are unfamiliar with the Excel object model, with a solid introduction to writing Visual Basic for Applications (VBA) macros and programs for Excel. In particular, the book focuses on:
- The Visual Basic Editor and the Excel VBA programming environment. Excel features a complete, state-of-the-art integrated development environment for writing, running, testing, and debugging VBA macros.
The VBA programming language, the same programming language used by the other applications in Microsoft Office XP and 2000, as well as by the retail editions of Visual Basic 6.0. The Excel object model, including new objects and new members of existing objects in Excel 2002. Excel exposes nearly all of its functionality through its object model, which is the means by which Excel can be controlled programmatically using VBA. While the Excel object model, with 192 objects, is the second largest among the Office applications, you need to be familiar with only a handful of objects to write effective macros. Writing Excel Macros focuses on these essential objects, but includes a discussion of many more objects as well. Writing Excel Macros with VBA, 2nd Edition is written in a terse, no-nonsense manner that is characteristic of Steven Roman's straightforward, practical approach. Instead of a slow-paced tutorial with a lot of handholding, Roman offers the essential information about Excel VBA that you must master to write macros effectively. This tutorial is reinforced by interesting and useful examples that solve common problems you're sure to have encountered. Writing Excel Macros with VBA, 2nd Edition is the book you need to delve into the basics of Excel VBA programming, enabling you to increase your power and productivity.
Customer Reviews:
Excellent reference........2007-03-26
I program in VB & needed a reference to the Excel object model. This book is an outstanding resource!
Among the best books on Excel VBA.......2006-07-06
"Writing Excel Macros with VBA" is an excellent book on the use of VBA (Visual Basic for Applications) for Microsoft Excel. Steven Roman provides a significant amount of information in a relatively short volume.
While this book is accessible to Excel users of a variety of skill levels, it is best suited to numerically-inclined and experienced users of Excel. The book offers a good introduction to the VBA programming environment and the Excel object model.
Steven Roman has written the best book on Excel VBA that I have read to date.
Good Reference.......2005-06-07
This is a very specialized book with a very specialized core audience and this text does what it says it does -- teach you how to write Excel Macros using VBA. Nothing too exciting here folks, very dry reading that is a necessary reference if you need to have more control over Excel than the everyday user does.
I remember long ago when I needed to work on building some installers and I had never worked with Installshield before. There was one book on the market that was helpful in completing this task, and there is a very close correlation here as well. There simply is not enough of a market to provide a wide variety of different books to choose from when needing to learn how to write Excel macros. Any user would want a book that helps them complete their task at hand and this book gets my seal of approval in helping to do just that.
**** RECOMMENDED
Mr Roman's book is very good value. .......2005-05-16
Mr Roman is an extremely competent and clear writer. This book, whilst not as big as some, doesn't waste space with any padding, and boring repititious stuff you see in some texts.
Although there could have been a little more on interplay between Excel and the other Office objects, esp. Outlook, this book makes up for that with its clear, organised and logical presenatation.
I use it as a reference book, and seem to remember the content of it more clearly than I do with other comparable books! Why is this? Mr Roman has a tidy turn of phrase, doesn't wafffle, but his explanations seem to sit well in how my mind works. I hope this will be the same for you.
I recommend this book for those who may be beyond the beginner stage of learning VB(A). It also includes some handy utilities for users of Excel.
Mr Roman - well done. Look forward to your next (high level?) Excel VBA book.
Not a good primary reference.......2004-09-14
I was looking for a primary reference for the Excel object model. I have years of programming experience, some VB, and was looking for something to get me started programming Excel VBA. This book is not suitable as a primary reference. Much better are either Power Programming (Walkenbach) or Excel VBA (Bovey) which contain many useful tips and gotchas that helped me out of a few baffling situations. Roman's book seemed to focus on the few examples he developed, rather than be a resource for problems a beginning/intermediate Excel programmer was likely to encounter.
Average customer rating:
- Old but still relevant today
- Too old to read, too good to forget
- One of the books to read -- though not the only one
- Maguire is my hero
- Please ignore previous negative reviews
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Writing Clean Code (Microsoft Programming Series)
MAGUIRE
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ASIN: 1556155514 |
Amazon.com
Any programmer worth their silicon knows that it is wiser to invest time preventing bugs from hatching than to try to exterminate them afterwards. And this is one of the best books for developing a proactive attitude towards electronic entomology. Follow Maguire's advice, and your testers, supervisors and customers will love you. Recommended.
Book Description
"This book has useful things to say and an engaging way of saying them...a worthwhile addition to the shelves of any full-time programmer." - PC Week. Here, from a former Microsoft developer, are super secrets for developing bug-free C programs. Maguire provides examples of how bugs are caught at Microsoft (using actual case histories) and shows how readers can use these proven programming techniques to get products to market faster.
Customer Reviews:
Old but still relevant today.......2007-10-09
This book has been recently recommended to me by Amazon based on my previous purchase habits and I decided to go take a look at its description. At first, I was little bit skeptic about the value of a book published in 1993 and prepared with Word for Windows 2.0 because software programming has changed a lot since then! However, it was a very low risk purchase because of its very low price tag so I decided to give it a try and I have been pleasantly surprised!
This book is the proof that that there are few things in programming that are timeless. Errors of the past still occur today. The programming language used for the examples is C but what is taught is also applicable to C++ programming as well. Topics discussed in the book are: assertions, integrity checks, stepping through code with a debugger, how to not design interfaces that are error prone, avoid language features that are error prone and finally the author conclude his book by describing the attitude that a programmer should have. Among other things, a programmer should prioritize safe code before micro-optimizations. All these concepts are written in a style easy to understand filled with anecdotes that make this book a pleasant read.
To conclude, I have not been blown away by the content of this book but I have learn one thing or two and I am glad that I have read it especially with its very low price tag.
Too old to read, too good to forget.......2007-01-25
I would not read this book now but I'm so sorry the author does not write an updated one! This book really changed the way I wrote code.
One of the books to read -- though not the only one.......2006-10-24
You may not be impressed when you see that this is a Microsoft book. You may get bored at the beginning when all the examples are C and most about memory management. But it's worth persisting and reading onward, because sooner or later, some of the examples will look familiar. Simple concepts about what kind of coding leads to more defects, and what kinds are "solid" or robust.
Maguire is my hero.......2006-04-14
This is hands down, my favorite book on software engineering. If you care at all about writing quality code, you should read this book. The examples are in C, but the concepts (defensive programming, code that detects bugs, etc.) apply to any language. I read this book early in my career, and have re-read it nearly every year since. The used copies are 8 bucks, and the book is worth 10 times that in practical knowledge.
Please ignore previous negative reviews.......2003-11-23
I was shocked to see this book get some negative reviews. Those that blasted Microsoft missed the point. This book provides invaluable advice in a quick read. For example, "If you have to look it up, the code is not obvious," or, "If you find yourself designing a function so that it returns an error, stop and ask yourself whether there's any way you can redfined the function to eliminate the error condition." This is the book that convinced me to single-step all my code. The heuristics on proactive bug prevention, which are summarized in the appendix by the way, will save your team time and let you move on to adding features rather than fighting fires.
Customer Reviews:
Be Warned--A Terrible Composition Textbook.......2007-09-26
No one has commented on this book but I feel obligated to warn college instructors and professors who might consider the use of this textbook. Quite simply, don't. This is the fourth introduction to composition text I've used and by far the worst. Although sleek looking and extremely usable, the readings are terrible; shallow, short, and redundant. The book aims to incorporate multiple literacies into the composition classroom, an idea I like and still think potentially fruitful. But "Seeing and Writing" never goes beyond putting a photo next to and essay and saying "compare." If the essays had any rhetorical or intellectual richness this might not be such a bad idea. But my students rarely find much to say about these essays, usually astute enough to note the obviousness of most of the writing.
Some of my colleagues have claimed the book panders to contemporary students, which I find unfair. However, it most certainly underestimates them.
Book Description
Beautifully illustrated with black and white and color drawings from the journals of students in their acclaimed workshops, Visual Journaling makes this enjoyable tool for personal exploration accessible for everyone.
Customer Reviews:
Disappointing.......2007-07-07
I tried twice to get into this book, but just couldn't. As others have said, there's a lot of steps to creating a journal image presented here, but even after all that, I came up empty.
The process is certainly a messy one. The author suggests using chalk pastels which - as a non-artist - I found very messy and difficult to use, with chalk blending into places where I didn't want it to go. When done, you have to spray it with a smelly fixative to keep it from smearing or getting everywhere.
I also didn't connect with the book's examples at all. Many are in black and white, which didn't help. I didn't understand how the examples had anything to do with what they were supposed to symbolize. It's not that I was looking to get it "right," but how is this big blob of green and yellow any more meaningful than this big blob of red and orange? It seemed like a bunch of random splotches meant to articulate a mood or feeling, and I just couldn't grasp the connection.
It struck me as a one-size-fits-all approach, and I think that's where it came up short for me. I would've liked to see more than one method of getting to "what does this feeling look like" than the overly-simplistic "visualize it." If it were that easy, why would I need this book?
visual journaling.......2005-11-01
I think this book is a jewel for those who might want to "discover" themselves. I have used it many times to stimulate myself to write.
Excellent book.......2002-07-17
It is a journey to the deepest region of your soul. Easy to follow and very motivating to continue. Sets the innerself free.
Valuable to explore emotions.......2002-05-20
This six week program was helpful to explore emotions and to give me a structure for how to understand my many feelings. It took me longer than six weeks, but I still do the process to keep me in touch with myself. I got this book for a friend as well! We both love doing it together.
disappointed.......2002-04-25
I must agree with the other reveiwers who felt that it took the joy out of creating...I too found this book stifles creativity...the cover art is beautifull,the illustrations of journals inside are okay---but it is far too wordy to me...all this writing of intentions bogs one down and inhibits creative process..
I am an artist,therapist and use arts in my practice...
Average customer rating:
- Very enjoyable
- Great book
- The Illustrated Discovery Journal
- A book for people who don't much care for words
- A spellbreaker to lead us to the beauty in the beast.
|
The Illustrated Discovery Journal : Creating a Visual Autobiography of Your Authentic Self
Sarah Ban Breathnach
Manufacturer: Grand Central Publishing
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ASIN: 0446521442 |
Amazon.com
This spiral-bound journal, conceived by Sarah Ban Breathnach, is designed to encourage writers to explore their life stories and unleash dormant creativity. Every two-page spread is exquisitely bordered by a wood print leaf pattern and includes a sage little quote to set the mood or beckon the muse (such as "People who keep journals have life twice." --Jessamyn West). The large format (11.25 by 9.75 inches) gives writers plenty of room to scrawl down their thoughts and even offers ample space for adding personal artwork or gluing in cut-out images. Several pocket folders are bound into the back for carrying clippings, postcards, or dry leaves--whatever whimsy dictates. Because it is spiral bound (with a sturdy wrap-around cover), writers can lay the book flat while at work--a major convenience.
Interspersed throughout the journal, Ban Breathnach has added suggestions for writing exercises and collages, plus discussions of themes such as "Success," "Mystery," or "Return to Self." In one spread, Natalie Goldberg is quoted as saying, "Your first job is to get your own story straight." There's no doubt that writers can do just that with this literary example of functional art. --Gail Hudson
Book Description
This spiral-bound journal, conceived by Sarah Ban Breathnach, is designed to encourage writers to explore their life stories and unleash dormant creativity. Every two-page spread is exquisitely bordered by a wood print leaf pattern and includes a sage little quote to set the mood or beckon the muse (such as "People who keep journals have life twice." --Jessamyn West). The large format (11.25 by 9.75 inches) gives writers plenty of room to scrawl down their thoughts and even offers ample space for adding personal artwork or gluing in cut-out images. Several pocket folders are bound into the back for carrying clippings, postcards, or dry leaves--whatever whimsy dictates. Because it is spiral bound (with a sturdy wrap-around cover), writers can lay the book flat while at work--a major convenience. Interspersed throughout the journal, Ban Breathnach has added suggestions for writing exercises and collages, plus discussions of themes such as "Success," "Mystery," or "Return to Self." In one spread, Natalie Goldberg is quoted as saying, "Your first job is to get your own story straight." There's no doubt that writers can do just that with this literary example of functional art. --Gail Hudson
Customer Reviews:
Very enjoyable.......2003-03-09
There isn't too much writing in this book actually. It revolves mostly around making series of collages from amgazine clippings, etc around different self discovery themes. This is a refreshing change from the usual "Write, write, write!" I found that I felt MORE creative and very relaxed. It's a fun return to the "paste and scissors" free-for-all of your early school days.
The only frustration I experienced was that you have to wait a while to gather up enough pictures in your theme before you can actually start putting a collage together.
The themes include: Authenic Style, Entertainment, Authenic Sucess, The House of Belonging, Return to Self, Mystery, Sacred connections, Spiritual Journey, and Someday.
I was surprised by what pops up out of your subconcious when you look at your pictures as a collection -something that isn't as likely to happen with just writing where you can tend to over-analyze.
Great book.......2000-06-15
But what is twaddle again? Guess you have to be from VA to know.....
The Illustrated Discovery Journal.......1999-11-30
As an Art student, I have discovered the power of creating through collages. It is an easy way for everyone to be artistic regardless of drawing or painting skill. Your creations can speak to you in a very powerful way and give you insight that would not otherwise be so easily accessed. I highly recommend this book for fun and discovery.
A book for people who don't much care for words.......1999-11-02
This book is twaddle for self-absorbed shortcut-seekers. For this author, words are impediments to expression. Enter at your own risk.
A spellbreaker to lead us to the beauty in the beast........1999-10-11
At first glance The Illustrated Discovery Journal may appear to be a simple book, and yet it holds a simple truth. We have forgotten as women, how profoundly beautiful we are. As we add the snippets of our lives and dreams to the waiting pages, a fairy tale unfolds before our very eyes. Sarah once again, in her brilliant simplicty is the fairy godmother who breaks the spell. She helps us find our beauty and truth beneath the beast that is reflected by the disappointments of our selves, our loved ones, our weight, our lost loves. We are all a glorious spirit waiting to be brought to life. Thank you Sarah for taking the risks to let us love ourselves for who we are, the glorious children of God.
Book Description
More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more. Writers and editors who design documents.
Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.
Customer Reviews:
Dreadful.......2007-05-21
This book was required for a graduate course in visual communications. The book is written in a style of chest-puffing academic balderdash that renders it useless and unreadable. Crummy paper and truly ugly illustrations add to the miasma. I usually keep classroom texts but I'm selling back this one. I won't get much money though because it's so poorly bound that it looks much more used than it really was. Poor unlucky student who buys it.
Poor quality.......2005-09-12
The content of this book is not bad, but the actual quality of product is horrendous.
I have had this text for about a week and the pages have already become unbound. Some of the pages look like they were printed on a photocopier running out of ink. The text is fine, but the graphs look terrible. One would think that a book about design would have put more thought into their own design and production run.
My gripe is simply that this book is too much money for the truly piss-poor physical quality. $76 for a book whose binding became unglued in the first week? $76 for a text whose pages look like they were printed on with an empty toner cartridge? This is a sick joke! Designing Visual Language is a piece of junk and Allyn & Bacon should be ashamed of themselves for having no quality control.
Addendum...
I'm wondering why people have not found this review helpful. Is it because they want to buy a book that is poorly made? If so, I invite you to buy the book. Unless Allyn & Bacon make some serious changes, you'll soon think, "Maybe his review WAS helpful after all!" but by that time you'll be out $76.
Designing Visual Language.......2001-07-14
It reads kind of like a text book, but the information is very good. I am trying to learn about graphic design in my free time and this book has helped me to better understand the basics of visual communication. I have also reciently read "The non-designers design book", which I also recommend. This book starts at the beginning and helps you to understand what you must do, and take into account in order to make something visually pleasing. It has helped me in my design efforts. The book was lent to me and now I plan on buying it, it was so good. I might even look into the rest of the books in the series. (The Allyn & Bacon series in Technical Communication) All in all a good book. I give it 4 stars
Book Description
The art. The craft. The business. Animation Writing and Development takes students and animation professionals alike through the process of creating original characters, developing a television series, feature, or multimedia project, and writing professional premises, outlines and scripts. It covers the process of developing presentation bibles and pitching original projects as well as ideas for episodes of shows already on the air. Animation Writing and Development includes chapters on animation history, on child development (writing for kids), and on storyboarding. It gives advice on marketing and finding work in the industry. It provides exercises for students as well as checklists for professionals polishing their craft. This is a guide to becoming a good writer as well as a successful one.
* Filled with writing exercises that will challenge your writing limits
* Understand inspiration, idea gathering, and story development
* Tips on how to write for kids and why certain stories appeal to different ages
* The how and why of dialogue-what works, and what doesn't
Customer Reviews:
Animation writing and Development From script to development to pitch.......2007-08-23
An excellent book that covers all aspects of writing for animation, and I do mean ALL aspects. Nothing is left out. Jean Ann Wright really knows her stuff. And buying the book from Amazon was easy and painless. That's why I use them and why I will continue to use them.
Too much information.......2006-09-22
The book covers tons and tons of topics, which is good for a person with no background in animation writing. But the topics written about, from dialogue to outlining, come with no context, no examples to back up what the author is talking about. Wright writes "Keep your characters consistent. They must be true to their core traits and to what has made them who they are." An example from a current or classic cartoon is direly needed. This happens throughout the book. Under the subheading Conflict Can Reveal Information in the dialogue chapter, she writes "conflict in dialogue...is a good way to get information out and keep it interesting." How? Once again this book screams for examples.
The book trys to explain every thing and any thing about animation. A daunting task. But in the process, every thing seems trite. The chapter on writing features, aka movies, is skimmed, and after reading it, will not make your more apt at writing animation films. Scriptwriting for film is different, in many aspects, from tv animation, and in this book it's made to sound that it's the same.
Overall the book is informative, but for someone who grew up with Scooby Doo, He-Man, Thundercats and saw every Disney film and could write endless thesis on Scooby Doo's tremendous appetite, this book lacks substance.
Typical "Mainstream" book........2006-08-08
This book is abit of a bore and turnoff with all it tips and trixs to create scripts that will please the "buyer". It is colored with a tone of a moral panic that is typical for experts that clame to know what people want and don't want. I think it is safe to say that if the creators of "South Park" or "The Simpson" would have read this book and followed it, thoose series would have never been made - maybe not even Bambi with its horrid shooting of bambis mother?
It also deals with animation at its simplest blocks, it tries to show the steps to a finished product - poorly. It does contain a good hint here and there but as a hole it is a complete waist of time, and a poor candidate for a book to understand the teqnical aspects of animation. If you have some basic knowleadge of character, animation and storyboarding and want to learn how to write for animation, buy books about writing instead.
>RS
Animation Writing and Development : From Script Development .......2005-03-10
Jean Ann Wright's "Animation Writing and Development : From Script Development to Pitch", is a comprehensive and well written book, on the subject.
I would highly recommend it to anyone who is interested in writing for animation.
Wow!.......2005-03-07
Every industry has its own special requirements. This book "Animation Writing and Development" by Jean Ann Wright should be titled "A Manual for the Working World of Animation". There are not many books that give all the working aspects of a creative vocation. Wow! What to do, how to do it, and still nurture creative desires! Being a college art instructor, all my classes will know about the existence of this fine work. B. McInerney
Book Description
From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it.
In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information.
Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.
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