Book Description
At the height of his fame Thomas Alva Edison was hailed as “the Napoleon of invention” and blazed in the public imagination as a virtual demigod. Newspapers proclaimed his genius in glowing personal profiles and quipped that “the doctor has been called” because the great man “has not invented anything since breakfast.” Starting with the first public demonstrations of the phonograph in 1878 and extending through the development of incandescent light, a power generation and distribution system to sustain it, and the first motion picture cameras—all achievements more astonishing in their time than we can easily grasp today—Edison’s name became emblematic of all the wonder and promise of the emerging age of technological marvels.
But as Randall Stross makes clear in this critical biography of the man who is arguably the most globally famous of all Americans, Thomas Edison’s greatest invention may have been his own celebrity. Edison was certainly a technical genius, but Stross excavates the man from layers of myth-making and separates his true achievements from his almost equally colossal failures. How much credit should Edison receive for the various inventions that have popularly been attributed to him—and how many of them resulted from both the inspiration and the perspiration of his rivals and even his own assistants? How much of Edison’s technical skill helped him overcome a lack of business acumen and feel for consumers’ wants and needs?
This bold reassessment of Edison’s life and career answers these and many other important questions while telling the story of how he came upon his most famous inventions as a young man and spent the remainder of his long life trying to conjure similar success. We also meet his partners and competitors, presidents and entertainers, his close friend Henry Ford, the wives who competed with his work for his attention, and the children who tried to thrive in his shadow—all providing a fuller view of Edison’s life and times than has ever been offered before. The Wizard of Menlo Park reveals not only how Edison worked, but how he managed his own fame, becoming the first great celebrity of the modern age.
Customer Reviews:
The Man Behind the Myth.......2007-07-01
Thomas Alva Edison was probably the greatest inventor of all time. However, he was also one of the worst businessman to ever run a business. Yes, he invented the phonograph, but then was beaten in the market by the Victor company because he micromanaged the decisions for the selection of the artists to record. In fact, initially, he wanted to use his invention as a dictation device. Many consider him to be the inventor of electricity and the light bulb, and yet, many inventors were working on this at the same time. And, ultimately, Westinghouse beat his company in the market because he pursued the more costly direct current while they pursued the more cost efficient alternating current. Alternating current is what is used today. His life was that of a creative genius who pursued what he was interested in and not what was important to the market, thereby missing many opportunities. However, pursuing what he was interested in resulted in great advances in many fields that were important in the development of the modern world. I think the most important statement of his importance to our world was provided when the US government requested that all people turn off their lights at the time of his funeral in 1931. He was very important to the modern world, but the myths that arose since his death, that resulted in him being close to a deity, were not correct. This book provides the man behind the myth, doing in a very credible and readable fashion. Consequently, I highly recommend this book.
Excellent Re-Look at An American Icon.......2007-04-19
The Wizard of Menlo Park is an reexamination of the life and career of one of the most famous American inventors, Thomas Alva Edison.
It is a myth that Thomas Edison is the sole inventor of the lightbulb. In any event, it was not even his most famous invention. That honor goes to the phonograph that singlehandedly set the stage for the development of the modern music insustry.
Thomas Edison lacked the kind of business acumen that was needed for him to capitalize on his being the pioneer of sound recording. Edison failed to capitalize on his fame. He allowed himself to be distracted from his work to the point that he allowed his lab to become a popular tourist destination.
Although Edison was a remarkable man who was rightfully credited with many useful inventions, the hype surrounding him has actually obscured his real creativity.
This is an excellent book.
The Wizard Invents Himself.......2007-04-17
The greatest American inventor, most would agree, was Thomas Alva Edison, but it may be that his greatest invention was himself, as image in the newspapers and as "Thomas A. Edison", a phrase that was an important addition to any marketable gadget. In _The Wizard of Menlo Park: How Thomas Edison Invented the Modern World_ (Crown), Randall Stross has looked at the mechanical and electric inventions, few of which Edison single-handedly originated or developed, but has concentrated mostly on his fame. "Once brought into being," Stross writes, "Edison's image inhabited its own life and acted autonomously in ways that its namesake could not control." Stross, a historian who is a professor of business, makes the case that Edison discovered the importance of the application of celebrity to business. We had celebrities before, of course, presidents and generals, and contemporary with Edison were famous figures like Mark Twain and P. T. Barnum. Edison's celebrity exceeded them all, and oddly, he was famous because he was an inventor. When celebrity came to him, he was not an inventor who had made a practical gadget like a cotton gin, a telegraph, or an elevator; he had invented (and had come far short of perfecting) the phonograph. It was the celebrity from this particular machine that carried him through many ups and downs in his long life.
This is not a complete biography, but a welcome look at particular qualities of Edison's celebrity and its effects on his life and business practices. Edison jumped from the most modern technology of the time, telegraphy, and was working on improved telephones, not on voice recording in 1877. The world was dazzled by the prospect of a machine that could talk, but the phonograph sat in its unperfected form for another ten years as he went about other projects, and this was despite a clamor for the machine and an elevation of Edison in the public mind to "mythic inventor hero". Edison was happiest when he was tinkering wherever his whimsy carried him; he was good at coming up with new ideas, bad at working on perfecting them, and terrible at making them pay. He understood the importance of his fame, and used it, although he could not control all the ways others put it to use or all the ways that it took time out of his other activities. He made himself available to the press, and reporters loved interviewing the plain-talking inventor who would chew tobacco throughout such visits. He loved the role of wise advisor, and the press liked him to pontificate on all sorts of matters that had nothing to do with his areas of expertise, like diet.
Edison was no charlatan. Even though he took credit when it actually belonged to those who worked for him, and even though the public insisted on crediting him for inventions others had perfected, he did have a real role in innovating gadgets. As time went on (he lived until 1931) and his public persona as a wizard continued, people tended to forget his many failures; all of his most famous inventions were early in his career, and all amounted to little while he was the one in control of their manufacture and marketing. It would be unfair to judge him just on his earnings, but one of his sons was probably right when he bitterly complained, "You should have been... a millionaire 10 times over if you knew how to handle your own achievements." Such a skill was not within his wizardry, however. Stross shows that Edison could not focus on a new project and bring it to commercial fruition without getting distracted by other endeavors, and that often the distracting endeavor was that of making himself a celebrity. He was wildly successful in this, but it proved to be a strain that he could not enjoy or control. Stross sums up: "Edison failed to invent a way to free himself from unrealistic expectations produced by his own past."
Thomas Edison is human........2007-04-04
The author brings Thomas Edison to life in these pages exposing all of his brilliance, ineptness, and stubborness. No one can doubt the genius that is Edison, while at the same time appreciating all of the business opportunities lost due to his quirks of personality and failure to recognize them when they are right before his eyes.
It is a fascinating look at someone who I have admired for years from reading about his accomplishments, but now I feel I know him as a person. I had a hard time putting the book down. A must read for anyone and especially people who are innovative and entrepreneurial.
Genius is what genius does.......2007-03-20
Having met a genius in gambling - the Captain - I have become fascinated in what makes certain men or women reach such high levels of achievement. This is a stunningly excellent book that will rivet you to its pages.
Frank Scoblete: author of Golden Touch Blackjack Revolution! and Golden Touch Dice Control Revolution!
Customer Reviews:
Very Interesting........2006-08-08
What a lucky man, to have lived and shared the time he did, with those incredible people. Mr. Newton tells it like he lived it, you get the distinct impression, from reading this book, that Mr. Newton saw these men as both great leaders and great men. It is impressive today to be able to get a cross section of turn of the century greatness, all rolled up in one place. Interestingly enough, Mr. Newton has a strong sense of faith that worked it's way into all of these relationships, yet he incorporates it into the text with minimal overtones. I would recommend this book to anyone, like me, that only has a passing knowledge of these people and their times, it helped to color these people in as human.
Fascinating & stimulating.......2003-07-16
This book gives insight in many discussions on business, theology and philosophy among five extraordinary people. But I find it regrettable that the belief of Edison, Ford & Lindbergh in reincarnation is rather superficially worked out. Perhaps because of the religious stance of his wife and the author.
I deem it also regrettable that no mention is made of the membership of Edison of the Theosophical Society while it is obvious he was much inspired by the books of Blavatsky.
Apart from a few inaccuracies (on p. 10: Edison is attributed to have received as a gift every new car that ran from the Ford assembly line, among which the first V8. But the V8 was introduced after the demise of this great inventor, p. 100) I find this book very readable and stimulating.
A Fascinating Book on the Lives of Five Great Men.......2001-08-20
This book originally caught my eye as an addition to another book I read called Edison: A Life of Invention by Paul Israel. I wanted a book that would cover a little more of Edison's personal life, and this book did just that. However, James Newton's close, dedicated friendships with all of these great men of the twentieth century is truly amazing, and I learned more than I would probably learn otherwise about some of these important historical figures.
The entire book is fascinating, and surely different parts will appeal to different readers. I was particularly enchanted with a poignant description of how Charles Lindbergh handled dying as he lay on his deathbed. I was also fascinated with how environmentally conscientious some of these men were, particularly Edison and Lindbergh, but also Ford. For example, Ford was very interested in making automobile parts out of soybeans in order to reduce the need for metal parts. It seems that all of these men had numerous ideas and ideas for inventions that were way ahead of their time - perhaps some of them still are.
Newton's writing is quite good, and I only have one very minor criticism: it seems that he preaches a little bit and dwells on the religious facet of his relationships with these people. Of course, I'm sure this was a very important part of his relationship with these men and their families, but it seems that there is a grand, overarching agenda he has in constantly illustrating their connection to God and religion.
If you are interested in any of these historical figures and their fascinating relationships with each other, this book is definitely the best book you will find on the subject.
A Truly Fascinating Book on the Lives of a Five Twentieth Ce.......2001-08-20
This book originally caught my eye as an addition to another book I read called Edison: A Life of Invention by Paul Israel. I wanted a book that would cover a little more of Edison's personal life, and this book did just that. However, James Newton's close, dedicated friendships with all of these great men of the twentieth century is truly amazing, and I learned more than I would probably learn otherwise about some of these important historical figures.
The entire book is fascinating, and surely different parts will appeal to different readers. I was particularly enchanted with a poignant description of how Charles Lindbergh handled dying as he lay on his deathbed. I was also fascinated with how environmentally conscientious some of these men were, particularly Edison and Lindbergh, but also Ford. For example, Ford was very interested in making automobile parts out of soybeans in order to reduce the need for metal parts. It seems that all of these men had numerous ideas and ideas for inventions that were way ahead of their time - perhaps some of them still are.
Newton's writing is quite good, and I only have one very minor criticism: it seems that he preaches a little bit and dwells on the religious facet of his relationships with these people. Of course, I'm sure this was a very important part of his relationship with these men and their families, but it seems that there is a grand, overarching agenda he has in constantly illustrating their connection to God and religion.
If you are interested in any of these historical figures and their fascinating relationships with each other, this book is definitely the best book you will find on the subject.
Great Minds - Can Still Teach Us Today!.......2001-05-02
This is one of the best books I've ever read. It takes you on a tour of the lives of some incredible men whose work and personalities still have influence on us years after their deaths. Prior to reading this book, I had no idea that all of these men not only knew each other, but had such strong personal connections. I have recommended this book to many friends and will recommend it strongly to anyone who wants a book to enjoy that also provides such a wonderful and personal look at history through the minds of arguably some of the wisest men of the 20th century.
Average customer rating:
- Great Lakes
- The Life Of Thomas A. Edison
- "The Wizard of Menlo Park"
- Thomas A. Edison
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Thomas Edison: Young Inventor (Childhood of Famous Americans Series.)
Sue Guthridge
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ASIN: 0020418507 |
Customer Reviews:
Great Lakes.......2007-01-10
We are using this book with our Literature Study. The girls have enjoyed all of Thomas's creativity. We have also gotten to experiment with several of his projects. They are lot of fun! Great book to learn to be more creative in life.
The Life Of Thomas A. Edison.......2004-02-24
Thomas A. Edison is about a boy who likes to ask questions. He came into his gooses nest and sat on her egg. Isn't that weird. He wanted the egg process to go faster. Tom is a good boy. You would like this book if you read it. It is funny and it is exciting. While you are reading it, you won't even know that you are learning. I was supposed to read it as a book report and I am glad I chose to read it. Tom was dedicated to make what he is working on come true. He messed up a couple of times like the time he told his friend to drink these two chemicals mix together so his friend could fly like a bird. Instead, hisd friendf got sick. I laughed. I give this book 5 points!
"The Wizard of Menlo Park".......2002-01-25
Have you ever tried to sit on an egg and hatch it? Thomas Alva Edison did! He was a young who was curious about the world around him. He was born in a city near New York City. His family did not have much money, but they made a great effort to send young Thomas to school. At his first school that he attended, he was expelled for asking too much questions to her teacher. At his other 2 schools that he went too, he was also expelled for asking too many questions. At a young age Thomas would sell newspapers at a railroad. At the young age of 23, Thomas invented the phonograph, which is the grandfather of the Compact Disk. Then a couple of years later Thomas after 7 attempts invented the Light bulb. Years after inventing the light bulb, New York City was entirely lighted by light bulbs thanks to Thomas. He was even called "The wizard of Menlo Park".
This hilarious biography will make you want to keep reading and reading. The only thing that can stop you is the end of the book! The author, Sue Gut ridge, really makes you feel like if you were really Thomas Edison and by the way she describes him, you feel sad when Thomas is sad and you feel happy when Thomas is happy. This book is for someone that likes to laugh and feel really emotional at the same time.
Thomas Edison is a motivating biography that makes you feel better about yourself. When I read this book I felt muck better about my family and myself. I realized that I could be anyone if I wanted to by just closing my eyes and having a good imagination. Read it, buy it; you will have hours of unstoppable fun while you read this marvelous book and it has a marvelous ... price.
Thomas A. Edison.......2000-11-04
This book is wonderful for ages 8 - 12 who want to read about Thomas Edison's childhood and important things about his adult life. Each chapter has exciting stories that happened to this inquisitive boy. He was a very curious boy who would always ask questions. His parents, mother in particular, are very supportive of his curiosity. There are interesting events that happen like when Thomas gets his first ice skates and when he rides on a steam engine train. If you are interested in the world around you and maybe interested in science, then this is the book for you. It's fascinating to read about Thomas Edison as a young boy and as he grows into an adult because the only info I had before was a listing of his inventions. By the way, it would be very fast reading for an adult, and it might be nice if your child is reading this that you read it, too.
Book Description
Thomas Edison, one of the world's greatest inventors, is introduced in this fascinating activity book. Children will learn how Edison ushered in an astounding age of invention with his unique way of looking at things and refusal to be satisfied with only one solution to a problem. This book helps inspire kids to be inventors and scientists, as well as persevere with their own ideas. Activities allow children to try Edison's experiments themselves, with activities such as making a puppet dance using static electricity, manufacturing a switch for electric current, constructing a telegraph machine, manipulating sound waves, building an electrical circuit to test for conductors and insulators, making a zoetrope, and testing a dandelion for latex. In addition to his inventions and experiments, the book explores Edison's life outside of science, including his relationship with inventor Nikola Tesla, his rivalry with George Westinghouse, and his friendship with Henry Ford. A time line, glossary, and lists of supply sources, places to visit, and websites for further exploration complement this activity book.
Customer Reviews:
A wonderful resource for science-minded kids (and their parents!).......2006-04-06
Laurie Carlson has done it again! Well known for her history, science and activity books for kids, Carlson has now applied her significant energies to creating a resource for parents, teachers and children to learn more about Thomas Edison's life, times and inventions in an engaging, hands-on manner.
Like her entire catalog of kids' educational activity books, Thomas Edison for Kids provides ample context for the experiments and projects so that children may gain a full understanding of what it is that they're doing and why. Along the way, discussions of Edison's methods, perserverance, constant pursuit of knowledge model an enthusiasm for general scientific discovery not often seen by the young (or any of us, really). Additional historical context is provided by abundant archival photos and examinations of Edison's relationships with his peers, friends and rivals of the time - Tesla and Ford among them.
The activities cover a range of interests and abilities, from constructing an eletrical circuit to testing botanicals. Adults will want to read the directions thoroughly before sitting down with impatient little ones - diagrams for experiments are rather basic for those of us somewhat removed from our science class years. That said, they are usually easy to set-up and generally don't require too much in the way of specialized equipment.
One of the best features of the book is a comprehensive resource list of ideas for field trips and outings, websites, and sources for supplies needed for activities. Along with the time line and glossary they will help parents and teachers satisfy the curiosity about Edison that this book raises in their little scientists.
Book Description
An idea-packed catalog of projects, activities, and science fun sure to inspire future "Edisons" … The Thomas Edison Book of Easy and Incredible Experiments The Thomas Alva Edison Foundation Thomas Edison patented 1,093 inventions — and more chemistry experiments than any other scientist ever! This book reflects the fascination that he found in experimentation and presents the best, most popular experiments and projects sponsored by the prestigious Edison Foundation. Here, in one convenient volume, you will find a range of activities from the very simple (for primary or middle grades or individual young scientists at home) to the intriguingly complex (for older students, groups, or an entire class). These experiments require no science background. They utilize inexpensive, easy-to-obtain materials. Most of all, the projects are fun to build, safe and useful, and each provides a good demonstration of important scientific principles in real-life action! Most youngsters and teens can work on the experiments with little supervision, and there are ample ideas for science fairs and "extra credit" projects. Over 100 illustrations are included, plus photos of the legendary inventor himself. Experiments in this book encompass magnetism, electricity, electrochemistry, chemistry, physics, energy, and environmental studies — topics for varied interests in grades 4 through 11. Throughout, emphasis is on the essence of scientific "tinkering," experimenting for the pure fun of it … activities that lead to satisfying hobbies, new ideas, and learning. Edison himself would surely enjoy this book — so imagine that you are visiting his laboratory, and let this be your introduction to a world of discovery. …
Customer Reviews:
All thumbs up!.......1998-06-26
We checked this out in the library where it is a reference book. It is that useful and educational!! My son HAD to have it to make the drawer lock for his desk to keep his younger brother out. Don't tell him he might actually learn something too. Lots of basic experiments/ how-to's, and info about Edison. Great book.
Pretty Good!.......1998-06-12
I think that this book had some good experiments with electricity, some more complicated than others.
Book Description
Seeks to revive his forgotten business legacy by giving modern managers the tools they need to break loose from Corporate America's innovation-squelching mantra of efficiency, standardization, and control.
Customer Reviews:
At Work With Thomas Edison.......2007-07-15
In his lifetime, Thomas Edison took out over 1000 patents and made several lifetime fortunes for several of these inventions including his most famous inventions the phonograph and the light bulb. These successes were the end results of countless mistakes, failures, and huge leaps of faith.
Edison was a very unique individual. Unlike many inventors, few of his inventions were actual discoveries. Most of his work stemmed from long hours, weeks, months, or even years trying to solve a particular problem or making an existing product better or more useful. Moreover, Edison did not attribute any sort of brilliance or genius to his inventions. Instead, he applauded the dedicated efforts of his team of employees and his own ability to gather creative individuals that could come up with the innovative solutions needed top make such endeavors succeed.
Like Edison, At Work With Thomas Edison: 10 Business Lessons from America's Greatest Innovator is also truly unique. The author has created a wonderful testament to Edison, showing both his weaknesses and his strengths in business and in his life. This in itself makes for an intriguing read. However, the author then extracts from Edison the lessons he learned from these incidents. Interestingly enough, Edison recreated his biggest weaknesses (namely his lack of formal education and his deafness) into his greatest advantages (namely creativity and focus). He also felt that he learned far more from his failures than his successes. This aspect of the book is both directly relatable to modern business and quite inspirational.
Edison as a Leader.......2006-05-06
There are many books that try to extract business or leadership lessons from the lives and experiences of famous people. I must admit I have not read very many of them. This is one that I have read. I haven't read widely on Edison's life so I found it very enjoyable from the purely biographical perspective. More interesting though were the lessons the author draws from Edison's work, example and writing.
The book was written in 2001 and contains some talk about the "old economy" which feels pretty dated to me, but beyond that the author provides useful lessons in the context of Edison's life.
The book is structured around 10 business lessons we can learn from. I especially liked the chapter on building an invention factory and on getting connected (a great take on networking from more than 100 years ago)
The book gave me food for thought, put some more current ideas into historical perspective and made me want to learn more about Edison and his life. All of that packaged in a readable book of less than 300 pages. If you are interested in Edison, inventors, or like this type of biography, I'd recommend reading this book.
A very different slant on Edison.......2005-09-06
This is a book that I have quoted often and found quite insightful. It is not about the technology that Edison used or invented. It is about his persistence, his creation of an environment where he and those researchers with him could color outside the lines, think and live outside the box of conventional practices. He was quite pragmatic. He knew that inventions had to ultimately be relevant to human needs at some level. He knew how to promote his ideas, even using non-traditional methods. The story told in the book about his promotion of the electric light announcement was priceless. A great quote of Edison included in the book is "it is not the best invention that wins in the marketplace, it is the best PROMOTED invention." I recommend this highly - even for those who are not intrigued by the precipitates of his personal craft.
unoriginal, with far less about edison than you would expect.......2004-01-31
This is one of those business books that are dime a dozen: some business prof finds an appropriate metaphor or vehicle and builds an entire book around it while expounding on whatever pet subject he wishes to promote. One or two like this are OK, but when you read them day in and day out like I have to, the formula wears very very thin indeed.
I was looking for information on Thomas Edison, in particular how he built teams and what his leadership style was. While there are some useful nuggets of information in this book, I was very disappointed at how little about Edison there was to find and how much about what McCormick calls post-corporate America (i.e. the old "new economy") and other rather banal ideas. Moreover, absolutely nothing that the author says is footnoted or documented in any way, so the reader never knows what he is basing his conclusions or assertions on. That is not second rate - it is third rate scholarship and unacceptable from any academic yardstick. Finally, the farther you get into the book, the less there is about Edison and the more off-hand advice and even simple (very conservative) economic ideology there is. I have seen similar ideas many times before and was not interested in hearing them reiterated in what I consider a less clearly written style and a less cogent manner. FInally, the examples that he trots out are already badly dated: Enron, for example, is touted as a superior post-corporate company because of the way it manages "creative" employees (I don't think he meant accounting); so is Sun Microsystems and many other info-econ companies that have seen near-catastrophic declines since the publication date of 2001 - it is so superficial that you have to wonder if there was any real thought behind any of it beyond the usual business-school shlock! As such, this is conventional wisdom from BEFORE the stock market bubble burst.
Not recommended if you are a serious reader of biz lit or economics. There are far, far better sources on Edison that are more clearly written and whose scholarship is impeccable, such as Israel's masterful book (Edison A Life of Invention). The material on the new economy is so outdated - hense so appallingly misguided - that it is almost embarassing, and this is only two years after publication.
Edison was not a loner.......2002-02-25
At Work With Thomas Edison is a great book. I had always pictured Edison as the lone inventor. Nothing could be further from the truth. This book proved many of my ideas about Edison were simply myths. On the other had this book also expanded my view about the truly amazing accomplishments of Thomas Edison (he started over 100 companies include GE and had over 1,000 patents).
As the book quickly points out Edison was one of the first practitioners in the war for talent. Edison's lab was the first innovation factory and in many ways a precursor to Silicon Valley. The lab had no rules (pet bear, pipe organ, and pranks) and was a true meritocracy. Edison's lab had a basic apprenticeship program and Edition worked with many, many people on the innovation teams that worked on projects. The electric light bulb team was over 75 people.
The book also cast a complementary light on Edison as a businessman. The innovations of the labs lead to the founding of over 100 companies. The labs innovations lead to a virtuous cycle of products, systems, and industries. This led to more innovation and more businesses. Edison was not Rockefeller nor did he want to be he wanted his business to continue to provide funding for invention. Edison was adept at capturing and using venture capital.
Edison was also quite adept at marketing. At a time before self-promotion was recognized or well understood Edison was adept at it. Edison's ability to market himself and his ideas lead to better funding, recognition, and a reputation, which allowed him to invent even more.
This is a great book. Edison was one of the greatest Americans to have ever lived.
Book Description
A timely rags-to-riches story, The Merchant of Power recounts how Sam Insull--right hand to Thomas Edison--went on to become one of the richest men in the world, pivotal in the birth of General Electric and instrumental in the creation of the modern metropolis with his invention of the power grid, which fuels major cities today. John Wasik, awarded the National Press Club Award for Consumer Journalism, had unprecedented access to Sam Insull's archives, which includes private correspondence with Thomas Edison. The extraordinary fall of a man extraordinary for his time is revealed in this cautionary tale about the excesses of corporate power.
Customer Reviews:
The Most Famous Man You've Never Heard Of.......2006-12-06
Subtitled: "The more you know, the more you know you don't know."
Coming across "The Merchant Of Power" by John Wasik, I was intrigued by the title and book jacket, but I half expected this book to be a clever spoof, like a book-bound Zelig. It was hard to believe that one person could have had such an effect on the history of the United States, indeed living a substantial part of his life in New York City, but had been almost erased from history less than a century later. In fact, I Googled Mr. Insull, and found that yes, he did exist, and yes, he was that influential in the modern industrialized America of the late 19th- and early 20th-century.
Insull was the business "brain" behind the eccentric tinkerer, Thomas Edison, who comes across as something of an old fool, and in the New York years, Insull was deeply involved in the Edison/Westinghouse/Tesla/AC/DC controversy, and the bitter J.P. Morgan takeover of Edison Electric (which became General Electric). Getting the heck out of Dodge before things got too dicey, he headed west to a primitive outpost on the edge of the American frontier, Chicago. Finally he was able to work his magic without running up against adversaries like Morgan or George Westinghouse; he bought and consolidated several small electric companies that were serving the city and created the complex electric grid that we know today.
Part biography, part history, part science (or, electrical engineering, at least) and part gossip, the book illuminates a forgotten man, and a never-to-be-forgotten period of the American story.
Edison Invented, and Insull (Who?) Delivered........2006-09-21
Everyone knows the inspired inventor Thomas Edison. Edison was a classic rumpled genius, driven in his eagerness to invent but sloppy in his other habits. He was devoted to the technical aspects of his gadgets, but he had little head for business or making those gadgets pay. The business of his endeavors was as unkempt as his clothing, but lucky for him, he had a young ally to help get his books in order. Samuel Insull, in contrast to Edison, is barely remembered today, but he had a huge role in making the modern world through the electrical inventions that Edison churned out. He was driven to make electricity pay, and he did so in millions of dollars, using all the dubious financial levers through the 1920's until it all went wrong. In _The Merchant of Power: Sam Insull, Thomas Edison, and the Creation of the Modern Metropolis_ (Palgrave), John F. Wasik, a journalist in business and finance, has told Insull's story, one full of ambition and financial spectacle, and leading to the sort of ruin contemporary readers will recognize in, say, the Enron scandal.
Insull was born in London in 1859. He scrambled to improve himself as ever any Horatio Alger hero did, and won his way to New York as Edison's private secretary. His ability to work right through the night and get by on catnaps ingratiated himself to his new boss. As Insull took a firmer grasp of Edison's technological advances, he centered on one in particular, the distribution of electricity that could power the lights and other inventions that Edison had produced. He went on literally to electrify Chicago, using huge generators never imagined before. He initiated the metering of power and other financial innovations, not all of them strictly on the up and up. He actually fled America when the bust of the Depression came, tooling around Europe to avoid extradition. Eventually, he could not avoid coming back and facing trial for fraud. A brilliant defense expounded on his rags-to-riches life story and made credible the idea that although he had brought down thousands of investors, no one had fallen as low as he had himself, and that his financial machinations had been for the purpose of preserving his stockholders' fortunes, failing merely because everything was failing. He was acquitted, but he remained a useful enemy for Franklin Delano Roosevelt's campaign against "big power".
Insull may be forgotten, but the foresight of his role in the electrification of America deserves recognition. He was a major influence in the arts, too, but not in the way he would have wanted in promoting the Grand Opera that was fashionable for patronage in his day. Insull did promote the dramatic career of his wife, well beyond her years or capacity. Herman Mankiewicz had started a venomous review of one of her performances in New York, got drunk, passed out on his typewriter, and couldn't finish the review. When it came time to write the script of _Citizen Kane_, Mankiewicz included the incident as part of Kane's sad advocacy for his wife's opera career. Insull served physically as well, as one of the models for Kane; Orson Welles handed his makeup man a picture of Insull, with his brush mustache, and wanted to look as much like him as possible. It's quite the legacy, but Wasik's book presents a memorable picture of the original, as well as the technological and social life of Chicago in his times.
He Enabled the Construction of Cities.......2006-04-20
This is a rags-to-riches-to-rags story. Sam Insull came to the US with $200, got a job with Thomas Edison. Then he basically designed and set up the electric power grid as we know it today.
Then through a series of misadventures that he couldn't have forseen he was wiped out. He was tried in court because there was at least a hint of fraud. He was found not-guilty on all charges.
Why do we care about such a man -- two reasons:
First, he is the one that made it possible that when we turn on the light switch, the overhead light comes on. This convenience is a major part of the reasons for the advances in the world. Not only light, but medical equipment, tools, motors of all types.
Second, the collapse of his company attracted the attention of the Federal Government. Because of the way his company collapsed the Government passed all kinds of laws forming the Securities and Exchance Commission, requiring quarterly reports of the financial condition of the company and so on.
It's also interesting that this book came out now in the aftermath of all the recent corporate scandals. I guess that there is little that changes in the world.
Wasik is a Five-Star Author.......2006-01-23
I just pre-ordered John Wasik's newest book, The Merchant of Power, and am looking forward to its March 2006 publication. John and I used to work together at Consumers Digest magazine and I have known him since his first book was published in 1987. Since that time he has published numerous personal finance books and hundreds of columns, written award-winning investigative features and has no doubt helped countless readers by giving them the framework for achieving their personal and financial goals.
I find this newest title intriguing because it is a departure from the instructive books that John has previously published. From the little I already know about The Merchant of Power, I expect to find out how Insull built -- and lost -- his fortune and how he to came to be at the center of the first corporate scandal in the U.S.
Average customer rating:
- We Take It for Granted
- AC/DC informs easily about early electricity experimenters and experiments
- The "standards war" book for the rest of us
- Too short, omits most technical stuff
- History and Technology Becomes a Page-Turner
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AC/DC: The Savage Tale of the First Standards War
Tom McNichol
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover
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ASIN: 0787982679 |
Book Description
AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the operating system for his future inventions-not to mention the company he founded, General Electric.
Customer Reviews:
We Take It for Granted.......2007-05-22
What a fascinating study concerning a facet of our everyday life that we assume we've always had at our beckoned call! Who would have thought that Edison would have gone too such lengths to maintain that direct current was the safest,cheapest, and most efficient method of conveying electricity to the populace. It only goes to prove that even the greatest among us have flaws that overshadow their thinking when blindly following an indefensible theory or ideal. We owe a debt of graditude to Mr.McNichol
for taking our hand and leading us through the murky waters of what could have been a complex and somewhat difficult concept for the average layman unschooled in the underlying principles of electrical energy.
AC/DC informs easily about early electricity experimenters and experiments.......2007-01-05
McNichols does an excellent job from explaining in clear terms about electricity, to the relevant background of the two main experimenters and producers -- exponents of either Alternating AC or Direct DC current, the competitors Edison and Westinghouse -- and finally to the modern equivalent of their wars. McNichol introduces the whole subject with his own personal dangerous episodes with both currents. Then the book has a fascinating section explaining the element, just like recent books on ice and salt. The one very difficult and long part to read is the animal experiments done electrocuting dogs and horses, to prove falsely that AC was more dangerous than DC. But the characters of Edison, whose stubbornness doomed him with only DC, and the savvy of Westinghouse to adopt AC, are vivid. Intriguing to learn that Telluride, Colorado was one of the first places where they experimented with the feasibility of AC in the mountains. And it is interesting to see the modern equivalent wars with formats for taping, starting with the early Beta vs. VHS.
The "standards war" book for the rest of us.......2006-12-03
Honestly, I know nothing about amperage, voltage, wattage and at what frequency AC power is distributed. Nor do I really care about any of that right now in my life. Fact is, I don't think that that is the purpose of this book. However, it's good to know that there exists a more extensive book on the same subject, Empire of Light, as the reviewer before me pointed out. So if I am ever in need, I'll know where to look.
AC/DC though is an interesting overview of the Industrial Age soap opera that had occurred only a little more than a hundred years ago. I had no idea that any of this had happened. It makes me wonder what historical power struggles have taken place in other utility industries such as water, gas, etc. Tom McNichol has piqued my curiosity on a subject I had no prior knowledge of nor any factual connection to today's context.
I give it 4 stars. I save 5 star reviews for books like A People's History of the United States. Nonetheless, this book provides a service to those of us who barely know the difference between direct and alternating currents. If that's you, I most definitely recommend it.
Too short, omits most technical stuff.......2006-10-08
AC/DC, subtitled The Savage Tale of the First Standards War, is a quick read that does a pretty good job telling the PR and human side of the AC/DC story, but skimps badly on technical issues related to the AC/DC battle. This book is less than half the length of the much better book on the same topic, Empires of Light --- Edison, Tesla, Westinghouse, and the Race to Electrify the World, by Jill Jonnes (2003).
McNichols has two chapters on the bizarre electrocutions of animals and prisoners with details of every voltage used and electrode placement. But on a key technical point, getting Tesla's induction motor to actually work outside the laboratory, McNichols says next to nothing. The fact is that even though Westinghouse had bought the patent rights to Tesla's AC induction motor, Tesla's AC motor would not run on Westinghouse's early AC power. In the lab Tesla was running his motor on a polyphase AC generator that he had designed. McNichol says (page 83), "Tesla moved to Pittsburgh ... adapting the Tesla motor to the Westinghouse system". McNichols has got it backwards.
Tesla in Pittsburgh probably did teach Westinghouse's engineers about his AC induction motor, but the important point historically and relevant to today is that Tesla worked to get Westinghouse to redesign his power plants and distribution systems so that the AC induction motor would start and run well. This required lowering the AC frequency from 133 hz to 60 hz and changing from single phase to three phase power. The latter meaning the distribution wiring had to change, going from two wires to three wires.
The reason that Tesla's induction motor needed three phase AC is that it worked by establishing a smoothly rotating magnetic field that dragged the shorted rotor around with it. You can't do this with single phase AC power. The frequency change (133 hz to 60 hz) was because an induction motor is essentially controlled by the frequency of AC power and 133 hz caused the motor to run too fast and (very likely) not start well.
On the most important technical issue in the AC/DC battle, how far power could be sent, McNichols makes no attempt to explain how AC can be sent further than DC. The key is the way transformers work. While AC does not flow as easily in wire as DC due to inductance, this disadvantage is more than overcome by the fact that effective length of the wiring can be reduced by the square of the voltage increase. For example, distributing AC at 3,000 V vs 100V for DC makes the wire length look shorter by a factor of 30 squared, which is 900! This is a huge advantage for AC.
History and Technology Becomes a Page-Turner.......2006-09-22
I am not a technical person in any way but I found myself drawn to this story and found it hard to put down. Tom McNichol took subject matter that could have been delivered in a dry or complicated way and not only simplified it, but injected it with real drama and intrigue. I was both amused and horrified by the tales highlighting the standards war between the Edison and Westinghouse companies. This book proved both a compelling historical piece and a provocative cautionary tale.
Average customer rating:
- wonderful series
- Great subject for a children book.
- Great Introduction to Edison
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Who Was Thomas Alva Edison? (Who Was...?)
Margaret Frith
Manufacturer: Grosset & Dunlap
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ASIN: 0448437651 |
Book Description
One day in 1882, Thomas Edison flipped a switch that lit up lower Manhattan with incandescent light and changed the way people live ever after. The electric light bulb was only one of thousands of Edison's inventions, which include the phonograph and the kinetoscope, an early precursor to the movie camera. As a boy, observing a robin catch a worm and then take flight, he fed a playmate a mixture of worms and water to see if she could fly! Here's an accessible, appealing biography with 100 black-and-white illustrations.
Customer Reviews:
wonderful series.......2007-05-13
Whenever I see a new book in this series, I buy it. I have yet to be disappointed. The information is presented in an easy to read format and contains a wide variety of information as well as pictures. I once had a reluctant reader who became a reader after reading one of these for a project I had assigned in my classroom. His mother was forever grateful.
Great subject for a children book........2007-03-25
Great subject for a children book. I got this series of books for my daughter and she really enjoyes reading them. Great read and educational too.
Great Introduction to Edison.......2006-04-14
Edison's contributions to modern society are impressive: the light bulb, phonograph, improvements to the telegraph, telephone and motion picture technology. Very enjoyable book!
Book Description
Working at Inventing offers a fascinating study of research and development at Thomas Edison's Menlo Park (New Jersey) laboratory during the six years between 1876 and 1882 that transformed American life. Edison and his associates developed ideas that led to more than four hundred patents and made major contributions to telegraphy, telephony, and the duplication of texts. They also made breakthrough innovations in two age-old human quests: conquering the darkness of night and preserving and replaying sound. In the process, Edison demonstrated how to combine technological innovation and business strategy. Afterward, research and development became essential corporate activities.
Six experts on Edison's work deal in turn with the working conditions and the experiences at Menlo Park; the work culture of machinists and their impact on innovation; the role that telegraphy played in forming the lab's inventive activities; Edison's use of mental models in developing the telephone; the importance of visual communication in technology; and the significance of Menlo Park as a model of scientific and technological development. William Pretzer's introduction to the volume provides the context of Edison's career, while an epilogue explains the public interpretation of the Menlo Park laboratory as reconstructed by Henry Ford in his outdoor museum, Greenfield Village.
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