Healthy Wok & Stir Fry Dishes: Stir-Fried Dishes Are the Ultimate in Asian "Comfort Food."  Included Here Are over 65 Quick and Delicious Recipes Prepared With a Wok. (Learn to Cook)
Average customer rating: 5 out of 5 stars
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Healthy Wok & Stir Fry Dishes: Stir-Fried Dishes Are the Ultimate in Asian "Comfort Food." Included Here Are over 65 Quick and Delicious Recipes Prepared With a Wok. (Learn to Cook)

Manufacturer: Periplus Editions
ProductGroup: Book
Binding: Spiral-bound

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ASIN: 079460126X

Customer Reviews:

5 out of 5 stars love this book.......2007-02-28

i am an asian.i never knew how to cook.but with this book,it makes it possible.so easy n don't have to spend too long in the kitchen.love it
Over Here: How the G.I. Bill Transformed the American Dream
Average customer rating: 3.5 out of 5 stars
  • Progressives must remain skeptical
  • A good history book, until the last chapter.
  • A Good Historical Perspective
Over Here: How the G.I. Bill Transformed the American Dream
Edward Humes
Manufacturer: Harcourt
ProductGroup: Book
Binding: Hardcover

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ASIN: 0151007101

Book Description

In 1944, the U.S. government feared the flood of returning World War II soldiers as much as it looked forward to peace. To avoid economic catastrophe, FDR, the American Legion, William Randolph Hearst, and others began crafting the Servicemen’s Readjustment Act of 1944. It would be the single most transformative bill of the twentieth century.
Spun as the G.I. Bill of Rights, this program for vets included home loans, health care, educational funds, and career counseling. The effects were immediate and enduring—the suburbs, the middle class, America’s ever-increasing number of college graduates, the lunar landing—all are tied to the G.I. Bill. The Greatest Generation would not exist without it: Norman Mailer, Bob Dole, John F. Kennedy, Paul Newman, Jimmy Carter, Clint Eastwood, and many others benefited from its provisions. Here are the stories of some of these men and women, how their lives changed because of the bill and how this country changed because of them.

Customer Reviews:

3 out of 5 stars Progressives must remain skeptical.......2007-10-20

Chicago Tribune columnist Mike Royko reminds us that the GI Bill was a mixed blessing, not simply a feel-good high for Democratic party optimism: "The majority of guys from my neighborhood did not use the GI Bill for school. They used it for a loan for a home." As Royko laments, "That's when the younger couples started moving out. Guys got married and went lookin' to live somewhere else. The neighborhood never recovered." A corporatized Buffalo Commons in big cities everywhere. It might be argued that this Rooseveltian New Deal hand-out helped to ruin the municipal fabric of America just as much as did many other dubious progressive policies associated with urban renewal, such as Robert Moses's Cross-Bronx Expressway during the 1950s, a direct descendant of the GI Bill.

What were the benefits of living in long-settled ethnic neighborhoods? Slap-in-the-face obvious to most. During the war, one form of local self-policing stood out as an example, Royko remembers: "If a guy came into the tavern with the wife or girlfriend of a guy who was overseas, somebody might have gone after him." Anything changed in our Hollywood-directed climate of libertinism today?

Some just as easily argue that the use of the GI Bill for higher education, despite the obvious advantages to individuals and society at times, resulted in a similar upsetting of traditional and secure relationships in society. Individuals were pulled from expected family and personal careers, often to more stressful vocations and locations far from family roots, thus depleting local communities of sustaining input from their best and brightest.

It should also be remembered that Jack Short, a retired IBM executive who took advantage of the GI Bill after the war, couldn't help but reflect on the underlying contempt for the working class that lay behind this jackpot-like entitlement: "We just didn't want to go back and work in a factory in the hometown. The GI Bill was a blessing."

Is it surprising, then, that today our manufacturing has been outsourced to China, while our agricultural jobs go to imported labor? With its implicit attack on the dignity of labor, it seems odd that unions would embrace the so-called progressives supporting such a taxpayer giveaway.

Our would-have-been laborer now is programmed to "go to college" (little mention of the value of learning anything) to reap the benefit of a higher income (no lip service anymore to the value of knowledge itself). Haven't managers at all levels in education, in universities especially, been quick to adjust to this new demand/supply equation? Do undergraduate professors actually "profess" these days, anymore than any teacher, as such, does? Or have they become glorified junior managers, fitting end products of the well-meaning GI Bill legacy?

Even so, Short is not blind to the darker, but realistic implications of the apparent free money of the GI Bill: "Yet it was bad in a way. Twenty dollars a week for fifty-two weeks. A lotta people just sat, they didn't even look for jobs. Just like welfare. I think in the long run it might have been detrimental."

3 out of 5 stars A good history book, until the last chapter........2006-12-17

Most high school history teachers will tell their young charges that the most important event of the last century was the Second World War. That's probably an accurate statement, but there's another event that is probably just as important to the United States' rise to super power status. The passage of the G.I. Bill in 1944 would pave the way to a better life for millions of Americans and is an important a piece of legislation as the Civil Rights Act.

The benefits of the G.I. Bill like help with home loans and funds for college are taken for granted by Americans today but in the 1940s it was a revolutionary concept. Edward Humes delivers a solid book, Over Here - How the G.I. Bill Transformed the American Dream, detailing how the G.I. Bill was created. He lays out how politicians of the day were anxious to create some type of package for returning soldiers, but they were not necessarily anxious to craft something that would change America. He carefully spins out the drama behind the creation of the Servicemen's Readjustment Act of 1944 for modern readers. One of the interesting sub-plots in the book is how the primary sponsor of the Bill, Congressman John Rankin, wanted to give a lesser benefit package to women and blacks so he made sure he was in charge of the Bill's fate.

Humes takes the lives of a handful of veterans and overlays them over the various components of the G.I. Bill to show how individuals were impacted. He does a good job of showing how things like the expansion of the arts in America and the suburbs were unintended side effects of the Bill. It's an interesting approach to take and makes the book feel very personal to the reader.

But towards the end of the book Humes falls into a trap that is becoming all too common in the history books being published over the last couple of years. He spends the last chapter waxing poetic about how the G.I. Bill does not do enough. The agenda being pushed calls for things like national health care and revamping the Bill's education programs. While that may be a good goal in the bigger picture of things I'm getting tired of reading history books that are pushing an agenda. It would be nice to read a straight forward history book again.

Cut out the last chapter and this is a good book on a topic that does not get nearly the attention or credit it deserves.

4 out of 5 stars A Good Historical Perspective.......2006-12-03

The GI Bill following World War II was one of the largest, and most expensive, pieces of social legislation in US history. Was that good or bad? Don't answer that question until you have read this book.

We have become accustomed to using the words "failure" and "government" together, and it seems the federal government goes to great lengths to ensure we keep doing that. We are all familiar with federal agencies, bureaus, and programs that epitomize incompetence, stupidity, corruption, and waste.

But not everything the federal government does is a failure. Talk to any veteran who is receiving healthcare from the Veterans Administration today, and you'll realize that, yes, the federal government can actually do some things right. But you would be hard-pressed to find a better example of something done right than the original GI Bill.

Humes interviewed WWII veterans who received various benefits from the GI Bill. Those veterans provided fascinating accounts of something the government actually got right. Humes wove these accounts into a larger narrative, so we can see what brought the GI Bill about. We can also understand and appreciate the profound changes it brought to America.

Humes' adroit authoring resulted in an informative book that is a pleasure to read. Though well-written, this book contains some errors.

Errors

The errors involve economics and mathematics, which aren't normally the bailiwick of someone with Humes' background as a journalist. Since he chose to write in these areas (errantly) anyhow, I have summarized the errors here:

* Humes mistakenly defines the taxes of Americans in terms of the published federal income tax rates. This narrow view grossly understates the typical American tax burden. It ignores the dozens of other taxing mechanisms. For example, there are 127 different taxes in the price of a single loaf of bread. Did you know that the tax on an airline ticket can be a third or more of its price? Taxes appear to be more abundant than hydrogen.

Looking at only one form of taxation as being the form of taxation is intellectually disabling. This "blinders on" approach leads to false comparisons of the tax burdens among nations, allowing bad public policy to escape scrutiny. Citizens of the United States, a debtor nation, pay higher taxes than do citizens of other industrialized nations. You can calculate the extent of the damage by looking at how much the US government spends. You just need to understand that money to pay for this spending comes out of taxpayers' hides (the pockets were emptied long ago) one way or another. Despite wishful thinking, money does not grow on trees.

* Humes talks of the "massive tax cuts" that allegedly took place over the past few years. It's unfortunate that Humes parroted this political rhetoric. Those "tax cuts" are just another example of giving a little with the one hand and taking much with the other.

In reality, we have suffered an enormous increase in our tax burden over the past decade. The bulk of this increase occurred in recent years. Government spending is been at record levels, and the money thus burned has to come from somewhere--that "somewhere" is, via one route or another, the citizen. When the citizen has to surrender money to the government, that is called "taxes." Ergo, taxes have gone up. Way up.

* One way the government "taxes without taxing" is it borrows. But the borrowing is huge and it has a dramatic and negative effect on the capital markets. Due to the law of supply and demand (Economics 101), it hugely raises the cost of capital, which you pay for (dearly) in the prices of the products and services you buy. Look again at the one-third direct tax on the typical airline ticket and add in this indirect tax, and you start to get the picture of just how massive the tax load is for an American citizen. But it's only a start.

* Another way the government "taxes without taxing" is it expands the money supply. This lowers the value of every dollar you have (if ever so briefly), but allows the government to pay its bills in dollars that have less value to the recipient. We call this form of taxation "inflation." How big is this tax? The $20 bill you put in your pocket in 1980 is worth less than $4 now.

Imagine going to the store and being told that all prices are quadrupled just for you. Or imagine what it's like to have someone come into your home and steal 3 out of every 4 items you own. That's what the government does to you by putting more money in circulation. If not for inflation, that last airline ticket you bought would have cost less than one-fourth as much as it did. And that includes the huge portion of it that is simply a direct tax. Take all the taxes out, and that $400 airline ticket would run you about 36 bucks. In short, the actual price you pay is pretty much a rounding error compared to the tax component.

* Humes says that President Bush inherited a budget surplus, but that is a meaningless and misleading bit of information. A budget surplus is easy to achieve--just do what President Clinton did and move expenditures off budget until you get the "budget surplus" you want. You can increase spending and produce a budget surplus simultaneously--the two actions do not share a dependency. As an example, consider people who have a gambling addition. They put the gambling "off budget" but wind up deep in debt anyhow. The federal government has a similar addiction to frivolous spending, with similar results.

Context

Fortunately, economics and mathematics are not core issues of the book. Humes shines when he presents what the GI Bill did, what it was, and what it accomplished. I especially appreciate the way he brings out the historical context. Too often, authors leave out the context and thus diminish the value of their work. It's better to understand and apply history than to repeat it. Humes' attention to context helps the reader truly understand.

Providing the historical context accurately is a formidable task. Doing so when covering the GI Bill is no small feat. Remember the periods over which this took place--the Great Depression, World War II, the Korean War, the Cold War, Vietnam, and on up to the present. These have been periods of great upheaval, socially and institutionally. As various factions have fought for dominance, they have generated propaganda and misinformation that nearly drown out the facts.

Humes did a great job of exposing the racial issues that influenced how the GI Bill was drafted, enacted, and executed. It may be hard for the younger reader to grasp just how obsessed people were with skin color during World War II and in the first three decades after it (or the centuries before it). Humes brought this out without being condescending on the one had, and without minimizing the ugliness on the other hand.

Legislators haggled fanatically over the GI Bill as the end of WWII approached, purportedly to better serve the national interests. But none of this haggling was due to concern over the federal budget or any other national concern, despite the rhetoric people were spewing at the time. The driving force was racial subjugation. The resulting mistreatment was often extreme.

Despite the way they had been mistreated at home, those people whose skin had the "wrong" color performed remarkably well in the war. But many people today still are not aware of, for example, the respect the German pilots had for the black aviators, whose planes had special markings. Humes' account of this is nicely told. The subject, of course, goes much deeper (in this book, as well as in other sources).

In preparation for this review, I interviewed people who lived in Germany during the war and who encountered American troops at its conclusion. One German family had lived in their basement while German soldiers lived upstairs, then later lived in their basement while American soldiers lived upstairs. A woman now in her 90s told me, "The black American soldiers distinguished themselves with excellent conduct. They were very polite and respectful. They were gentlemen, and they made me feel safe for the first time in a long time." All of the interviewees held similarly high opinions of the black GIs they had met.

But these "wrong color" Americans returned home to find themselves still disenfranchised and mistreated by their fellow citizens. They also found, as Humes revealed, their rights under the GI Bill greatly reduced or denied to them altogether. Humes ferreted out the facts to present the non-revisionist picture of exactly what went on, and who was behind it. Humes peeled back the layers of this particular onion so we could see the complex and often invisible machinations of people obsessed with abusing other people based on skin color.

And that's just touching on the racial issues. The astute reader can pick up at least a dozen other contextual "fibers" in the book. All of these form a framework that allows the story of the GI Bill to take shape and make sense. Humes did his homework, and it shows.

I could mention Humes' coverage of another victim class: women. But I will leave that for the reader of this review to explore in the book itself. The parallels to, and the differences from, the racial misdeeds are quite interesting.

Great Effects

A college education was available only to the elite class before World War II. But the GI Bill allowed millions of the Depression-era poor to obtain a college education after the war. Most of the children of these GIs grew up in single-family, mortgaged homes (the GI Bill is why we have suburbs, today) and also obtained college educations.

Humes delves into many areas to show us how the GI Bill changed the very culture and fabric of society. For example, most of the people who directly benefited from this government largesse in the 1940s and 1950s would later hold to the worldview that less government is better government. Is that hypocrisy? To answer that question, Humes discusses it in context.

The teens who went to war in World War II had grown up with nothing. Then the government put them in the military, where they were constantly being told to what do and then sent off to miserable and dangerous war. After the war, they went to college or trade school at night, working long hours to have something to call their own. Then along came the government with taxes that ate away at earnings and regulations that ate away at freedom. So, it's logical that this demographic, in general, would not be disposed toward liking big government, big brother, or a nanny state. But this is also a generation very conscious of money, because they came through the Great Depression. Go back to the basic math we looked at earlier, and it makes sense that this generation objects to having their pockets picked so voraciously.

To see another example of the effect of the GI Bill, just look at the long lead the USA had in science and technology for the decades following the war. Humes explains how this came about, and what factors contributed to it (in addition to the GI Bill).

If you've visited Japan (or any of several other nations) recently, you've noticed the USA no longer leads the world in technology. In fact, it has fallen behind in many areas. A November 2006 article on cell phones, for example, revealed that the top nine models aren't even available in the USA. Many other areas of technology follow a similar "loss of lead" pattern.

For a clue as to where the USA fits overall (not just technology), consider one statistic: life expectancy. Americans are ranked somewhere between 40th place and 50th place among nations (the statistic varies by source and methodology). My opinion is this decline is due to such factors as the "normal" obsession with overeating (which has resulted in a obesity epidemic) and the stress of all the hours we work just to pay our outrageously high taxes. The latter may be the cause of the former.

GI Bill 2

Because the GI Bill was so transformational at the middle of the previous century, there's been speculation that something similar is needed now. It's unlikely this great experiment in socialism would be accepted today. Americans generally are suffering from statism fatigue, so yet another huge dose of it could be the straw that breaks the camel's back--no matter how beneficial it might be.

Even so, Humes puts forth some ideas on how GI Bill 2 might work. We'd have to suspend his contextual way of looking at things to find these ideas applicable to today's world.

Indeed, if we apply Hume's contextual observations of the post-war era to today, we can see that the kind of solution we need lies in the other direction. That is, it lies in rolling back our massive government rather than expanding it further. Yes, the GI Bill was a massive investment, rather than a welfare program or pork barrel "re-elect me" burning of tax dollars. But that was in a very different era, and the federal government of the time was far smaller than the unaffordable monstrosity that is dragging us down today.

We can clearly trace the cause of our decline to massive federal overspending (mostly on waste). Repeat after me, "Money does not grow on trees...." To afford GI Bill 2, we would need to drastically cut current federal overspending. We must do the same, if we are going to restore our crumbling infrastructure. We would need to fund the costs of those essentials before considering GI Bill 2.

From a political point of view, bringing federal spending down to a sensible or affordable level is impossible. That's because pork barrel spending is the means by which politicians earn their keep from those who put them in office. The more they waste, the more secure their jobs are. Imagine if you could keep your job, with an automatic pay raise each year, by robbing the homes of your company's shareholders. That's what members of Congress do to keep their jobs--they rob your home via higher taxes, direct or indirect.

There are only a few small groups begging legislators for some mercy toward the people who are fleeced to pay for the massive overspending. But there are hundreds of powerful lobbyists pressuring legislators to misallocate your money--and rewarding them for doing so.

From a practical point of view, reducing spending to a sensible and affordable level is easy because most of the spending isn't needed. The idea of "making tough choices" doesn't apply, because there are so many easy ones to make first.

Some sources say 99% of federal spending isn't needed, and other sources provide lower estimates. In any case, the amount of unneeded spending dwarfs the amount of spending that serves any legitimate purpose or does the average citizen any good.

The federal government is 185 times larger than it was a century ago, and the debt it has saddled us with is astronomical. Yet, our so-called representatives ignore such "low-hanging fruit" solutions as eliminating costly agencies that serve no legitimate purpose. Let's consider an example, next.

The United States spends more on its military than the next five nations combined, while the IRS has more employees than all of our military has soldiers and sailors combined. Yet, the IRS is just another, extremely expensive, layer of taxing that is redundant to other taxing bodies. This massive army that strikes terror into the heart of innocent citizens while consuming vast quantities of tax dollars to do so could be replaced by a single harmless employee who simply coordinates and tracks payments from the 50 states. We could do this easily, if we went back to apportionment.

Having an IRS is like turning on all of your stovetop burners to heat one small pan--just a senseless waste of resources (with the added catch you also pour boiling water on your foot). Nobody with any common sense would turn on all four burners just to heat one small pan. Similarly, common sense mandates to Congress and the Senate that they put an end to the IRS with all due haste. They could then put the billions of dollars saved to a worthwhile use.

The fact we still have an IRS shows how irresponsible the Congress and the Senate are. Trusting them with a GI Bill 2 is dicey, at best. But the issue is moot because the profligate spending has made any new spending unaffordable.

Senseless waste is institutionalized in dozens of federal agencies and programs, most of which we would not miss if they were simply eliminated. Cleaning up that mess would free up enormous financial capital that could be used in something worthwhile like a second GI Bill. The thought is tantalizing.

If you can disregard Humes' tax analysis and pseudo-economics, and if you can put his GI Bill 2 proposals in the proper context, you will enjoy this book and benefit from reading it. Understanding one of the major forces that shaped modern life can provide many lessons for us. Thanks to Humes, those lessons come with fascinating stories and some plain old good reading.
Over Here: The First World War and American Society
Average customer rating: 4.5 out of 5 stars
  • 3 Stars
  • The Progressives were a casualty of War . . .
  • All Quiet on the US Front
  • An Important Addition to Any Reader's Collection
  • Not like Freedom From Fear
Over Here: The First World War and American Society
David M. Kennedy
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback

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ASIN: 0195173996

Book Description

The Great War of 1914-1918 confronted the United States with one of the most wrenching crises in the nation's history. It also left a residue of disruption and disillusion that spawned an even more ruinous conflict scarcely a generation later. Over Here is the single-most comprehensive discussion of the impact of World War I on American society. This 25th anniversary edition includes a new afterword from Pulitzer Prize-winning author David M. Kennedy, that explains his reasons for writing the original edition as well as his opinions on the legacy of Wilsonian idealism, most recently reflected in President George W. Bush's national security strategy. More than a chronicle of the war years, Over Here uses the record of America's experience in the Great War as a prism through which to view early twentieth century American society. The ways in which America mobilized for the war, chose to fight it, and then went about the business of enshrining it in memory all indicate important aspects of enduring American character. An American history classic, Over Here reflects on a society's struggle with the pains of war, and offers trenchant insights into the birth of modern America.

Customer Reviews:

3 out of 5 stars 3 Stars.......2007-08-08

This was an okay book. It wasn't really what I expected, though. It's an in-depth look at the "top-dogs" in politics in America during World War I, but I was expecting more discussion on the average person on the home-front during the war (i.e., wives and mothers, small businesses, children...) If you are looking for that, this book is not for you. However, all in all, a good discussion of the top politicians of the day during the war. A little too much economics for my liking, but okay.

4 out of 5 stars The Progressives were a casualty of War . . . .......2005-03-15

Although perhaps best known for "Freedom from Fear: The American People in Depression and War, 1929-1945" (1999), much of David Kennedy's earlier work centered on Progressivism and early twentieth-century social history. His 369-page monograph, "Over Here: The First World War and American Society" (1980) followed a decade after his editing of "Social Thought in America and Europe" (1970) and "Progressivism: The Critical Issues" (1971). Significantly, Kennedy wrote in the mid-1970s on "War and the American Character."[1] The influence of these earlier studies is evident in "Over Here." Using "the occasion of the war as a window through which to view early twentieth-century American society," Kennedy explores Progressivism's support for "the historic departure of the United States from isolation and all that isolation implied." (vii) How "millions of persons in the strikingly voluntaristic and fragmented society that was early twentieth-century America" were (or even if they were) disciplined and mobilized "in a manner from which history and geography had theretofore singularly spared them" (viii) is the book's central theme. "The answers," contends Kennedy, "reveal much about the historical moment through which American society was then passing...the peculiarities of American history when contrasted with...other peoples...[and] about abiding features of American national character." (viii)

Kennedy finds that largely through its successes in molding public opinion, the Wilson administration led Progressives to support the war in the belief that it would further their aims. However, under wartime stressors, Wilson proved to be a reactionary and less committed to Progressive ideals than Dewey and other Progressives who followed him to war had hoped or believed. Kennedy documents the slide towards authoritarian management that characterized the one-hundred percent Americanism of the war years. The disillusionment of the war progressives is a foreshadowing of the "tale of death, broken hopes, frustrated dreams, and...curious defeat-in-victory that was Woodrow Wilson's, and the nation's, bitter lot." (ix) Progressivism was a casualty of war.

Kennedy organizes the book thematically following a rough chronology. He details the use of wartime propaganda and its effects, the impact of the War on the American economy and political scene, as well as the international dimensions of "The Political Economy of War." He spends two chapters focusing on the Army: first on the conscription of millions of Americans that had no previous experience with the military (or the federal government in any form other than the post-office for the most part!), and then on their experience on the Western front. Unlike Edward Coffman's The War to End All Wars (1986) or The Regulars (2004), Kennedy is not concerned with the view from the staff officers or from men in the trenches; he focuses on the political impact of Pershing's limited successes during America's comparatively brief experience in France.

The focus of the book goes beyond how the War impacted American society to investigate "those aspects of the American experience in the First World War" the author takes "to be crucial for an understanding of modern American history. Despite its subject matter, Over Here is hardly what many historians consider military history; however, it is just that. Kennedy takes a very broad look at how the War caused certain aspects of what he sees as the national character to emerge under the stressors of that conflict. Kennedy's book is in a class with Cecilia O'Leary's To Die For: The Paradox of American Patriotism (1999) and Alan Dawley's Changing the World: American Progressives in War and Revolution (2003) in its perception of American nationalism and the impact of the war on politics and society. One might even compare its conclusions to Allen Matusow's "Unraveling of America: A History of Liberalism in the 1960s"-both authors claim their political eras are casualties of their respective wars.

David Kennedy masterfully handles the interconnected complexities of Progressivism, nationalism, Wilsonian idealism, and political economy. However, his treatment of the army as an institution and the effects of conscription on both the American home front and for America's citizen-soldiers raises more questions than it attempts to answer. The high political tone and level of analysis taken preclude Kennedy's concentration on these important issues. As good as Kennedy's study is, its failure to address these issues leaves it incomplete.

[1] David M. Kennedy, "War and the American Character," The Stanford Magazine, Vol. 3, No.1 (Spring/Summer 1975), p. 14ff; an abridged version also appeared in The Nation, Vol. 220, No. 17, May 3, 1975, p. 522ff.

5 out of 5 stars All Quiet on the US Front.......2005-01-04

The irony of war tugs at the souls of those who have not actually experienced it. David Kennedy's OVER HERE: THE FIRST WORLD WAR AND AMERICAN SOCIETY is a good social and cultural assessment of what occurred on American soil during World War I. American nationalism prevailed, and the United States emerged from its isolationism to help their European brethrens from German invasion. Despite the patriotic pomp and circumstance and extreme volunteerism by more than 50,000 young American men who became a part of independent armies that helped to form the American Expeditionary Force (AEF), the war ended with much disappointment both politically and economically as well as the loss of a generation from the European and US front.

OVER HERE is a comprehensive study, at this point, for its genre and focus on American society. It crosses the boundaries between literary and historical significance during this period in American history known as the Great War. Kennedy did a fine job sifting through archives of material to present an exceptional and readable piece of scholarship that helps readers understand the social aspects of World War I and the period of 1917-1919. He covers most of the major issues that have typified the war and the aftermath of the war, such as nationalism, repressed dissent, disillusionment, and xenophobia. This was the first modernized and mechanized war that simply was not fully prepared for its consquences. This was the period in which mass communication played a significant role in communicating both views of the war from Progressives, Populists to pacificists -- propaganda came into vogue with mass publications and depictions of the "enemy" as well as the "doughboys".

This is a highly recommended book that concentrates on the US homefront, and occassionally refers to the war front. It supplements previous and current research that explores the war that, unfortunately, was not the war to end all wars. However, for those who did not return, their legacy is embedded in history as well as frozen in time. The war dead would later be symbolized through complex postmodern interpretations and proportions, and collective memory for those who survived.

5 out of 5 stars An Important Addition to Any Reader's Collection.......2004-02-15

Kennedy's masterful look at World War I society in America proves to rank among the best accounts of the early twentieth century. He covers those who joined the war effort, the war effort at home and abroad, and the various issues relative to the Wilson Administration in terms of effectiveness and quality with a certain sophisticated nature that makes this work a must-have for undergraduate and/or graduate level U.S. history classes. Kennedy's obvious strengths are evident in his coverage of war and the Wilson administration yet it must be noted that his lack of bias must also be taken as a strength.

4 out of 5 stars Not like Freedom From Fear.......2003-05-19

I so enjoyed Kennedy's Freedom From Fear that when I saw this book I wanted to read it. But it is not nearly as "popular" a work as Freedom from Fear. Two or three chapters are hard to get interested in, I thought. He does talk about the AEF's time in Europe, and seems much more deprecating toward it than is usual from American authors. For instance, The Defeat of Imperial Germany 1917-1918 by Rod Paschall, while it may over-emphasize the role of the AEF, is, I think a needed corrective to Kennedy's down-playing of the American role in World War One.
As the books Kennedy relies on have made clear (e.g., Opponents of War 1917-1918, by H. C. Peterson and Gilbert C. Fite), the record of the Wilson Administration in the field of civil liberties in wartime to a present-day viewer is sobering, the legal system seemingly surrendering to the war hysteria (as some today seem to again urge it do). The book also has an insightful discussion of the contrast between American writing about the war compared to the more pessimistic view of men who were more sated by their longer involvment in the hell which was the Western front. Don't get me wrong, there is a lot of interesting stuff in this book--it is just that some chapters may not be overly exciting to a non-economist, for instance.
Over-paid, Over-sexed and Over Here
Average customer rating: Not rated
    Over-paid, Over-sexed and Over Here
    James Goodson , and Norman Franks
    Manufacturer: Crecy Publishing Ltd
    ProductGroup: Book
    Binding: Hardcover

    AviationAviation | Military | History | Subjects | Books
    GeneralGeneral | World War II | Military | History | Subjects | Books
    EuropeEurope | World War II | Military | History | Subjects | Books
    Home FrontHome Front | World War II | Military | History | Subjects | Books
    GeneralGeneral | England | Europe | History | Subjects | Books
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    ASIN: 1873454090
    Life in the Spirit World: The Mind Does Not Die
    Average customer rating: Not rated
      Life in the Spirit World: The Mind Does Not Die
      Muriel Williams , Ian Currie , and Bill Williams
      Manufacturer: Trafford Publishing
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | New Age | Religion & Spirituality | Subjects | Books
      ReincarnationReincarnation | New Age | Religion & Spirituality | Subjects | Books
      GeneralGeneral | Occult | Religion & Spirituality | Subjects | Books
      SpiritualismSpiritualism | Occult | Religion & Spirituality | Subjects | Books
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      1. After Life from Above: Healings of a Paranormal Nature After Life from Above: Healings of a Paranormal Nature
      2. Spirit Faces: Truth About the Afterlife Spirit Faces: Truth About the Afterlife
      3. Is There An Afterlife?: A Comprehensive Overview of the Evidence Is There An Afterlife?: A Comprehensive Overview of the Evidence
      4. Afterlife Encounters: Ordinary People, Extraordinary Experiences Afterlife Encounters: Ordinary People, Extraordinary Experiences
      5. Courageous Souls: Do We Plan Our Life Challenges Before Birth? Courageous Souls: Do We Plan Our Life Challenges Before Birth?

      ASIN: 1553690982
      Release Date: 2006-07-06

      Product Description

      "Life in the Spirit world" came into being initially as the result of a pact between Professor Ian Currie and author Bill Williams whereby they agreed that whoever passed over first would attempt to communicate from spirit. The book developed further through the collaboration of three minds, each playing a unique role and culminating in the production of this book. First there is the Communicator, the spirit of the late Professor Ian Currie communicating from the realm of Spirit. Second, there is the Facilitator, Medium Muriel Williams who received and wrote down the information given by the Professor and lastly the Coordinator Bill Williams who formulated the pertinent questions to be answered by Professor Currie during the communication sessions and also contributed relevant documented evidence and paranormal research information appertaining to the subject.

      As the title suggests the subject matter communicated during the sessions is about the Professor's views and perspective of life in spirit. These views are expressed in a definitive, scholarly manner with clarity, purpose and detail delivered in his own engaging personal style.

      This is a book with a purpose and a message. In his epilogue Bill Williams gives the reader the opportunity to be both judge and jury weighing up the documented evidence of the spirit world, and bringing his own knowledge and experience garnered over many years of research into the paranormal to make a credible case through volume of evidence. The book provides readers with a wealth of compelling evidence pointing to the survival of the soul after physical death, showing that the mind does not die but continues to grow and evolve in the spirit world.
      Natural Health Bible: From the Most Trusted Source in Health Information, Here is Your A-Z Guide to Over 200 Herbs, Vitamins, and Supplements
      Average customer rating: 5 out of 5 stars
      • Former biochemist and physiology fellow (review)
      • An indispensable "go-to" source ......
      • Great reference
      • Fair, concise, clearly explained information
      • Truly an indispensable reference!
      Natural Health Bible: From the Most Trusted Source in Health Information, Here is Your A-Z Guide to Over 200 Herbs, Vitamins, and Supplements
      Steven Md Bratman , David J. Phd Kroll , Angelo Phd Depalma , David Kroll , and Steven Bratman
      Manufacturer: Prima Lifestyles
      ProductGroup: Book
      Binding: Paperback

      Herbal RemediesHerbal Remedies | Alternative Medicine | Health, Mind & Body | Subjects | Books
      HolisticHolistic | Alternative Medicine | Health, Mind & Body | Subjects | Books
      NaturopathyNaturopathy | Alternative Medicine | Health, Mind & Body | Subjects | Books
      SupplementsSupplements | Alternative Medicine | Health, Mind & Body | Subjects | Books
      Vitamins & SupplementsVitamins & Supplements | Nutrition | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Health, Mind & Body | Subjects | Books
      Holistic MedicineHolistic Medicine | Alternative & Holistic | Medicine | Subjects | Books
      NaturopathyNaturopathy | Alternative & Holistic | Medicine | Subjects | Books
      PharmacyPharmacy | Pharmacology | Medicine | Subjects | Books
      Holistic MedicineHolistic Medicine | Alternative Medicine | Medical | Professional & Technical | Subjects | Books
      PharmacyPharmacy | Pharmacology | Medical | Professional & Technical | Subjects | Books
      Similar Items:
      1. Encyclopedia of Natural Medicine, Revised Second Edition Encyclopedia of Natural Medicine, Revised Second Edition
      2. The New Encyclopedia of Vitamins, Minerals, Supplements, and Herbs: How They Are Best Used to Promote Health and Well Being The New Encyclopedia of Vitamins, Minerals, Supplements, and Herbs: How They Are Best Used to Promote Health and Well Being
      3. The Doctor's Complete Guide to Vitamins and Minerals The Doctor's Complete Guide to Vitamins and Minerals
      4. Herb Contraindications and Drug Interactions Third Edition Herb Contraindications and Drug Interactions Third Edition
      5. The Healing Power of Herbs: The Enlightened Person's Guide to the Wonders of Medicinal Plants The Healing Power of Herbs: The Enlightened Person's Guide to the Wonders of Medicinal Plants

      Accessories:
      1. RESPeRATE Blood Pressure Lowering Device RESPeRATE Blood Pressure Lowering Device
      2. Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3) Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3)

      ASIN: 0761520821
      Release Date: 1999-08-30

      Book Description

      Did you know that there are safe and effective natural treatments for many of today's most common health conditions? Recent scientific studies suggest that many herbs, vitamins, and supplements not only may promote better health but may also be powerful weapons in the battle against specific diseases. With The Natural Pharmacist: Natural Health Bible, you'll discover what the therapeutic wonders of natural medicine can do for you.


      Inside, you'll have at your fingertips the latest research on the effectiveness of the most popular herbs, vitamins, and supplements. Every claim has been rigorously reviewed for accuracy by a medical doctor and a professor of pharmacology. You'll learn what works—and what doesn't.

      Cross-referenced between illnesses and treatments, this book includes:
      • An A–Z guide to health conditions
      • An A–Z guide to herbs, vitamins, and supplements
      • Important information on drug-herb and drug-supplement interactions
      • A complete list of references to studies cited
      • And much, much more!


      Responsible and accurate, The Natural Pharmacist: Natural Health Bible is the source for information you and your loved ones can trust.

      Customer Reviews:

      5 out of 5 stars Former biochemist and physiology fellow (review).......2007-07-16

      I love this book, it has great advice, warnings and cites good references. It is easily readable by anyone and goes into summary lists of warning and possible drug interactions.

      At what this book is selling for, it's very cheap insurance for optimum health. While it is a bit out of date, it still has enough good meat to be very worthwhile.

      5 out of 5 stars An indispensable "go-to" source .............2006-07-21

      I have owned the Natural Health Bible for several years and find it to be a reliable source for information regarding herbs, vitamins and supplements. Always answers my questions and keeps me informed.

      5 out of 5 stars Great reference.......2005-08-08

      A good reference book and one of the few I recommend to pet owners who want to learn about natural health care for themselves. This is the text I used and adapted for my own award-winning book. Super job!


      Shawn Messonnier DVM
      Author, 8 Weeks to a Healthy Dog, The Allergy Solution for Dogs, and the award-winning The Natural Health Bible for Dogs & Cats.

      (...)

      5 out of 5 stars Fair, concise, clearly explained information.......2004-11-20

      This book has saved me hundreds of dollars, since I always cross-check claims by commercial companies that sell complementary products--and who usually provide artfully deceptive ways to make it appear as though vitamins, herbs, and other supplements are the "answer" to everything from arthritis to herpes zoster. Clearly presented with an impartial and reasoned conclusion regarding the efficacy of a vast number of natural healing consumables. It provides recommended doses when a product is given the thumbs up, and warns against common assumptions many of take for granted owing to media overexposure. When research is presented that purports to support the medicinal qualities of a product, the authors provide a careful analysis of the strength of the reserach, whether its been replicated, and whether other research has been done that has had less stellar findings. A brief history of natural products is provided whether its an herb used for thousands of years or a current fad that is prevalant in other health care systems, particularly in Europe. I do have ONE MAJOR disappointment, however. Where is the UPDATED edition? This book is now six years old; much has happened in the world of conventional and natural medicine in that time, and without such a reference guide it would require endless searching to learn of newer findings.

      5 out of 5 stars Truly an indispensable reference!.......2002-06-24

      I feel it is very important that I have a good source of information aside from that which is available from the company for which I sell natural supplements. I'm often frustrated by the limited acceptance of herbal supplements and remedies in the U.S., especially those which are widely used in Europe, China, and other parts of the world. This book states "principal proposed treatments" (those which have been tested successfully in the U.S.) and "other proposed treatments" (those not tested in the U.S., but are often used in other countries). It gives details about recommended dosages, safety issues, medical interactions, etc. So far, it has provided me with information about almost every ingredient I've searched for, and has made me feel much more confident about recommending the products I sell! There is a section regarding health problems and the recommended products for treating them, then another section of herbal substances and their recommended uses. The information is alphabetized, with shaded tabs on the edges of the pages for quick look-ups. It is so organized and easy to use, it's not only the first book I reach for when I need information, often it is the ONLY book I need!
      Over Here: International Perspectives on Art and Culture (Documentary Sources in Contemporary Art)
      Average customer rating: Not rated
        Over Here: International Perspectives on Art and Culture (Documentary Sources in Contemporary Art)

        Manufacturer: The MIT Press
        ProductGroup: Book
        Binding: Paperback

        HistoryHistory | Subjects | Books | Africa | Americas | Ancient | Arctic & Antarctica | Asia | Audiobooks | Australia & Oceania | Europe | Gay & Lesbian | Historical Study | Large Print | Middle East | Military | Military Science | Russia | United States | World
        GeneralGeneral | History & Criticism | Arts & Photography | Subjects | Books
        CriticismCriticism | History & Criticism | Arts & Photography | Subjects | Books
        Pop CulturePop Culture | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
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        1. Cosmopolitan Modernisms (Annotating Art's Histories: Cross-Cultural Perspectives in the Visual Arts) Cosmopolitan Modernisms (Annotating Art's Histories: Cross-Cultural Perspectives in the Visual Arts)
        2. Discrepant Abstraction (Annotating Art's Histories: Cross-Cultural Perspectives in the Visual Arts) Discrepant Abstraction (Annotating Art's Histories: Cross-Cultural Perspectives in the Visual Arts)
        3. A Companion to Contemporary Art since 1945 (Blackwell Companions to Art History) A Companion to Contemporary Art since 1945 (Blackwell Companions to Art History)
        4. Global Feminisms: New Directions in Contemporary Art Global Feminisms: New Directions in Contemporary Art
        5. Participation (Documents of Contemporary Art) Participation (Documents of Contemporary Art)

        ASIN: 0262633469

        Book Description

        The new realities of economic globalization have created new conditions for cultural practice. At the same time, the information circuits, designed to promote the generalization of Western culture, have also become increasingly available to other, more marginalized art and cultures, enabling the local (or traditional) to circulate on the global stage. News (and culture) travels fast with the help of technology, displacing Western centers of legitimation and meaning. Over Here collects writings by curators, critics, and artists living and working outside mainstream cultural circuits in Asia, Africa, Europe, Latin America, and the Middle East. Witnessing the variety and multiplicity of cultural viewpoints and voices, this book calls for a new critical approach to address new cultural complexities.

        The phrase "over here" implies both distance and proximity, indeterminacy and stability. The writers -- all of whom are well respected regionally and many of whom are becoming known internationally -- address the cultural entanglements arising from such simultaneous displacement and placement: the effects of diaspora, transnational communities, translation (and the untranslatable). Essay titles range from "Just What Is It That Makes the Term Global-Local So Widely Cited, yet So Annoying?" and "When Was Modernism in Indian Art?" to "Forms of Resistance, Corridors of Power: Public Art on the Mexico-U.S. Border" and "Desperately Diasporic" to "Modernity as a Mad Dog: On Art and Trauma" and "Transit Visa to Postwar Lebanon" to "The Limits of Cultural Translation" and "Der Glauber Have Sept Cabecas." Also included is a 70-piece artist's project by Francis Alys, who addresses the book's themes in his own way with a work based on photographs of "walk" signs from around the world.
        The Bubble is OVER  And Here's how you can cash in!
        Average customer rating: 5 out of 5 stars
        • An excellent and very timely real estate investment guide
        The Bubble is OVER And Here's how you can cash in!
        George Smith Ph.D.
        Manufacturer: Arbor Books
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | Real Estate | Business & Investing | Subjects | Books
        IntroductionIntroduction | Investing | Business & Investing | Subjects | Books
        GeneralGeneral | Personal Finance | Business & Investing | Subjects | Books
        ASIN: 0978610725
        Release Date: 2007-02-20

        Product Description

        BYE BYE, BUBBLE -- HELLO, GOLD MINE! Are you ready to profit in the post-bubble housing market? Here s the book that shows you how! With his refreshing, non-technical approach, real estate expert George Smith gives you all the tools to prosper in a bearish housing cycle. This step-by-step guide shows you how to: -Find the real value in properties; -Structure and close great real estate deals; -Overcome obstacles in financing; -Choose a dream team of professionals to help you; -Decide when to renovate, hold or sell; -And much, much more! Whether you re new to real estate or a seasoned pro, The Bubble Is Over And Here s How You Can Cash In! is the first post-bubble book that shows you how to invest wisely, have fun and enjoy big success owning both residential and commercial properties. BYE BYE, BUBBLE -- HELLO, GOLD MINE! Are you ready to profit in the post-bubble housing market? Here s the book that shows you how! With his refreshing, non-technical approach, real estate expert George Smith gives you all the tools to prosper in a bearish housing cycle. This step-by-step guide shows you how to: -Find the real value in properties; -Structure and close great real estate deals; -Overcome obstacles in financing; -Choose a dream team of professionals to help you; -Decide when to renovate, hold or sell; -And much, much more! Whether you re new to real estate or a seasoned pro, The Bubble Is Over And Here s How You Can Cash In! is the first post-bubble book that shows you how to invest wisely, have fun and enjoy big success owning both residential and commercial properties.

        Customer Reviews:

        5 out of 5 stars An excellent and very timely real estate investment guide .......2007-07-10

        Real estate investment, management, and development expert George Smith presents The Bubble is Over - and Here's How You Can Cash In!, a guide to real estate investment in the post-bubble world. Smith observes how the laws of supply and demand have finally reared their heads and sent property prices and values tumbling down - leaving behind resonating repercussions and unfortunate victims, some of whom owe more on their mortgage than their home is worth. But the end of the bubble doesn't mean the end of moneymaking opportunities. The Bubble is Over walks novice and seasoned real estate investors alike though the basics of turning a profit in a bear market. Chapters cover why moderately-priced homes are recession free, what to look for in a good contractor, what to watch out for in foreclosures by public auction, the A to Z of buying a property, and much more. An excellent and very timely real estate investment guide packed with tips, tricks, and techniques for adapting to the latest shifts in the market.
        Over Here, over There: The Andrews Sisters and the Uso Stars in World War II (Zebra Books)
        Average customer rating: 5 out of 5 stars
        • maxene andrews-an andrews sister-great lady and friend!
        • Stars that helped out by entertaining the troops...
        • Back in MY day ...
        • Back in MY day ...
        Over Here, over There: The Andrews Sisters and the Uso Stars in World War II (Zebra Books)
        Andrews
        Manufacturer: Zebra
        ProductGroup: Book
        Binding: Hardcover

        VoiceVoice | Instruments & Performers | Music | Entertainment | Subjects | Books
        GeneralGeneral | Music | Entertainment | Subjects | Books
        PopPop | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
        EntertainersEntertainers | Arts & Literature | Biographies & Memoirs | Subjects | Books
        GeneralGeneral | Biographies & Memoirs | Subjects | Books
        GeneralGeneral | Arts & Photography | Subjects | Books
        GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
        ASIN: 0821741179

        Customer Reviews:

        5 out of 5 stars maxene andrews-an andrews sister-great lady and friend!.......2005-02-18

        I am a professional director in the American theatre, and for the last 20 years of her life, it was my joy to direct and collaborate with Maxene Andrews on many shows, radio interviews, personal appearances, and stage appearances! She was a great lady with a heart of gold, and such pride in America!

        She always spoke highly of her sisters and family, and was never boastful about the major contribution "The Andrews Sisters" made to America, and especially the WW II effort to bolster the spirits of our fighting men and women.

        Maxene is sorely missed by her friends and fans, but the book she wrote with Bill, "Over Here-Over There," is a treat to read and love! She was excited when "telling the memories!" The book especially reflects wit and faith in times of great trouble for our country. The music and the stories behind the shows for the USO are inspiring!

        I am happy to have known Maxene and to have been a part of her life as her director and friend! No single singing group in our history has equally the perfection and spirt of these three Greek daughters of an immigrant to America!

        Maxene Andrews is a spirit that continues to brighten our torch of freedom through the music that she and her sisters sang. The stories told in this book reflect the scenes behind the scenes of keeping America smiling!


        CASH BAXTER
        Producer/Director
        Palm Desert, CA

        5 out of 5 stars Stars that helped out by entertaining the troops..........2002-11-24

        Great book about the Andrews Sisters, their work during the WWII years with the USO, and many of the other stars that participated in these shows to entertain the troops.

        5 out of 5 stars Back in MY day ..........2000-05-26

        This book provides fabulous insight on WWII and the spirit of America that helped win the war for the Allies. So many times, my parents said, "Why, back in my day we didn't get meat at every dinner. But we didn't complain: we LIKED it!" If you want to know more about America's patriotic spirit and how it "gets the job done", you'll love this book. The Andrews Sisters were a class act and Maxine and the other USO "soldiers in greasepaint" did their best to encourage and cheer our fighting forces on home soil and abroad. This book has a lot of history and tells about emotions of the folks during that time in a very poignant way. If you ever wondered why certain songs with wacky titles were popular ("Six Jerks In A Jeep"), you'll come away with greater understanding.

        5 out of 5 stars Back in MY day ..........2000-05-26

        This book provides fabulous insight on WWII and the spirit of America that helped win the war for the Allies. So many times, my parents said, "Why, back in my day we didn't get meat at every dinner. But we didn't complain: we LIKED it!" If you want to know more about America's patriotic spirit and how it "gets the job done", you'll love this book. The Andrews Sisters were a class act and Maxine and the other USO "soldiers in greasepaint" did their best to encourage and cheer our fighting forces on home soil and abroad. This book has a lot of history and tells about emotions of the folks during that time in a very poignant way. If you ever wondered why certain songs with wacky titles were popular ("Six Jerks In A Jeep"), you'll come away with greater understanding.
        Customers Rule!  Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
        Average customer rating: 5 out of 5 stars
        • It seems so obvious in retrospect
        • Tells why the e-commerce business thrill is over
        • Customers ( continue to ) Rule!
        • Customers ( continue to) Rule!
        • Customers (continue to) Rule!
        Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
        Roger D. Blackwell , and Kristina Stephan
        Manufacturer: Crown Business
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        GeneralGeneral | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
        Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
        GeneralGeneral | Computers & Internet | Subjects | Books
        ASIN: 0609608657
        Release Date: 2001-06-19

        Amazon.com

        Customers Rule!, by Roger Blackwell and Kristina Stephan, is a back-to-earth management guide for the 21st century that emphasizes traditional business strategies incorporated with--but never overshadowed by--the Internet. Blackwell, an Ohio State University marketing professor, and Stephan, vice president of a consulting firm that bears her coauthor's name, note that even after the dot-com shakeout, many firms still place too much emphasis on the "e" side of e-commerce, giving short shrift to basics that connect them with consumers and suppliers. Dissecting companies that failed because of this (like Boo.com, the erstwhile sportswear e-tailer), along with those appearing to prosper by recognizing it (including Victoria's Secret and L.L. Bean, which both learned the ropes through conventional catalog operations), the authors emphasize that business fundamentals remain the key to success. Adding value for customers, establishing vendor relationships, controlling costs, and conserving cash are all important elements. They discuss specifics that combine traditional and New Economy ideas in original ways, like using omnipresent bricks-and-mortar establishments such as Kinko's for third-party distribution of online orders. No matter the business, the authors contend, the optimal result is a "blended strategy" that enhances customer and supply-chain relationships, decreases inventory and expenses, increases efficiencies, and reaches new customers.--Howard Rothman

        Book Description

        Customers Rule! The high-tech honeymoon is over and customers are choosing the winners today — and it doesn't matter to them whether those businesses operate out of a storefront or reach them through a computer screen. Any company that's still debating whether the future belongs to traditional bricks-and-mortar stores or the dot-coms is probably already losing the battle.

        Retail executives, consultants, and marketing firms alike have been jumping on the e-commerce bandwagon, proclaiming the end of retail as we know it. The numbers tell a different story. It's become clear that the Internet is not a revolution in retail — it's an evolutionary force and nothing more. No one can deny that the Internet has changed the way we live, communicate, and work, but the Internet is not where the retail war is being waged.

        Today's battles are being fought supply chain against supply chain. The weapons are consumer-savvy sales, marketing and fulfillment organizations, multichannel retail, distribution and marketing operations, and yes, the Internet. The mission is complex and demands new skills and strategies, but the goal is a simple one: solving customers' problems better than their competitors and with better-than-current solutions.

        Roger Blackwell and Kristina Stephan have spent years watching, analyzing, and advising the players. In Customers Rule! they offer case studies that reveal the inside story of successful operations like Victoria's Secret, L.L. Bean, Nordstrom's, Sherwin-Williams, and a dozen other corporations — companies that have created a blended strategy that combines the best of online and offline commerce. They also reveal the flaws that made companies like Boo.com, eToys, and Pets.com road kill on the information superhighway.

        In Customers Rule! you'll learn about the crucial operational requirements for success in today's hyperaccelerated, hypercompetitive retail environment, discover how to reach online customers (and keep them once you do), observe successful online and offline branding strategies, and see how successful companies are creating customer satisfaction 24/7, 365 days a year. There's much more, but Blackwell and Stephan's principal message is that a blended strategy which preserves the best of the old and takes the best of the new is the surest way to success.

        Customer Reviews:

        5 out of 5 stars It seems so obvious in retrospect.......2002-04-24

        Blackwell and Stephan apply their considerable experience in buying behavior to the reality of the last several years and find most e-commerce endeavors wanting. Their message is simple: focus on providing a smooth, trouble free experience end to end and you will be far ahead of the pack. Sounds simple, and it isn't. Implementing this concept takes serious capital and serious experience.

        This book is a good read for B2C companies online and offline. Its treatment of B2B is thin, and not really worth digging out. It already feels a bit dated, but it is still an absolute "must read" for retailers.

        5 out of 5 stars Tells why the e-commerce business thrill is over.......2001-11-09

        Roger Blackwell's Customers Rule! tells why the e-commerce business thrill is over, and how adaptable business structures may take advantage of these changes in customer buying habits. The Internet has proven to be not a revolutionary retail changer but an adjunct to traditional retail marketing approaches, and this explains how companies may profit from changes, using case history analyses to pinpoint blended strategies which work.

        5 out of 5 stars Customers ( continue to ) Rule!.......2001-07-10

        The title, though provocative and tantalizing, is accurate.Authors Blackwell and Stephan are unabashed celebrities of the art and science of consumer behavior. It is no surprise whatsoever that the arguments and conclusions in the book are academically sound, intuitively resonant and empirically valid. It is no coincidence, either, that the style is personal, engaging and authoritative without being authoritarian. The resarch shows; practical current examples are used to cut through media hype and Wall Street analysts' obsession with trendy, flashy technology. Jump on the train, they say: the next e-business train leaving the station- all of them will take you to profits and increased market caps. WRONG! The book asks the difficult questions: Does the e-business integrate with the bricks and mortar reality of creating value for the customer? Does it make for a delightful experience? Does it make the customer want to keep coming back again and again? All this is necessary, but not sufficient. Does your e-business strategy create profit? Can this profit stream be sustained? Does it complement your current channels of supply chain management and does it lead you towards trhe new world of demand chain management? Does your strategy differentiate you from your competition? Can you sustain your advantage? The authors are technology savvy, but not mesmerized by it. The book offers insights into what strategies will work and which ones will fail and why. I recommend this book to MBA students everywhere. It is a survival handbook. Business persons will find the book practical and relevant.It will save them a lot of grief. The authors have their feet planted firmly in reality. They remind us: " e-business is no substitute for knowing what works in business and why." I learnt from this book and am giving copies to my colleague business profesors.

        5 out of 5 stars Customers ( continue to) Rule!.......2001-07-09

        Am sending a review as a word file as an attachment to an e-mail. When I tried to save my review, it locked up my computer. Jiten Ruparel

        5 out of 5 stars Customers (continue to) Rule!.......2001-07-09

        The title is appropriate. The bottom line: Customers ( continue to ) Rule! It is no surprise that the arguments and conclusions in the book are academically sound, intuitively resonant and empirically valid. It is also no co-incidence that the style is personal, engaging and authoritative without being authoritarian.Authors Blackwell and Stephan are unashamed and acclaimed champions of the art and science of consumer behavior. This is not a recipe book- it is about attitudes and approaches and digs deep into why some strategies will succed and why some will fail. Neither business nor technology exists apart from society. E-business has to blend into the brick and mortar legacy that still provide true value and we are not about to throw the baby out with the bath water. The book is technology savvy without being mesmerized by it. The authors remind us that the majority of the world's citizens are below the digital divide; that human needs, wants and values have not changed fundamentally; that e-business should grasp opportunities , but not shirk its responsibilities as the newest engine of globalization. I feel the book is required reading for MBA students everywhere, businesses affected by e-business ( and which one is not?).It is recommended to all strategists who have been pushed by trendy Wall Street analysts, who, lured by the siren song of e-commerce and have insisted that businesses jump on the next train leaving the platform, regardless of the destination. The authors convince us that there is still no substitute for knowing what you are doing and why.

        Jiten Ruparel P.Eng., MBA, Ph.D.

        Books:

        1. Heart-Shaped Box: A Novel
        2. History: Fiction or Science? (Chronology, No. 1)
        3. History: Fiction or Science? (Chronology, No. 1)
        4. How It All Began: A Personal Account of a West German Urban Guerilla
        5. How to Succeed in the Game of Life: 34 Interviews with the World's Greatest Coaches
        6. Huey Long
        7. I Spy A Penguin (Level 1) (I Spy)
        8. I Was Poisoned By My Body: The Odyssey of a Doctor Who Reversed Fibromyalgia, Leaky Gut Syndrome, and Multiple Chemical Sensitivity - Naturally!
        9. Inside the Lion's Den
        10. Jeff Herman's Guide to Book Publishers, Editors and Literary Agents 2004: Who They Are! What They Want! and How to Win Them Over! (Jeff Herman's Guide to Book Editors, Publishers, and Literary Agents)

        Books Index

        Books Home

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