The Only Three Questions That Count: Investing by Knowing What Others Don't

In The Only Three Questions That Count, Ken Fisher challenges the conventional wisdoms of investing, overturns glib theories with hard facts, and blows up complacent beliefs about money and the markets. Ultimately, he says, the key to successful investing is daring to challenge yourself and whatever you believe to be true. Packed with more than 100 visuals, usable tools, and a glossary, The Only Three Questions That Count is an entertaining and educational experience in the markets unlike any other, giving you an opportunity to reap the huge rewards that only the markets can offer.

At the center of her novel is Kay Lansing, who has grown up in Englewood, New Jersey, daughter of the landscaper to the wealthy and powerful Carrington family. Their mansion -- a historic seventeenth-century manor house transported stone by stone from Wales in 1848 -- has a hidden chapel. One day, accompanying her father to work, six-year-old Kay succumbs to curiosity and sneaks into the chapel. There, she overhears a quarrel between a man and a woman who is demanding money from him. When she says that this will be the last time, his caustic response is: "I heard that song before."

That same evening, the Carringtons hold a formal dinner dance after which Peter Carrington, a student at Princeton, drives home Susan Althorp, the eighteen-year-old daughter of neighbors. While her parents hear her come in, she is not in her room the next morning and is never seen or heard from again.

Throughout the years, a cloud of suspicion hangs over Peter Carrington. At age forty-two, head of the family business empire, he is still "a person of interest" in the eyes of the police, not only for Susan Althorp's disappearance but also for the subsequent drowning death of his own pregnant wife in their swimming pool.

Kay Lansing, now living in New York and working as a librarian in Englewood, goes to see Peter Carrington to ask for permission to hold a cocktail party on his estate to benefit a literacy program, which he later grants. Kay comes to see Peter as maligned and misunderstood, and when he begins to court her after the cocktail party, she falls in love with him. Over the objections of her beloved grandmother Margaret O'Neil, who raised her after her parents' early deaths, she marries him. To her dismay, she soon finds that he is a sleepwalker whose nocturnal wanderings draw him to the spot at the pool where his wife met her end.

Susan Althorp's mother, Gladys, has always been convinced that Peter Carrington is responsible for her daughter's disappearance, a belief shared by many in the community. Disregarding her husband's protests about reopening the case, Gladys, now terminally ill, has hired a retired New York City detective to try to find out what happened to her daughter. Gladys wants to know before she dies.

Kay, too, has developed gnawing doubts about her husband. She believes that the key to the truth about his guilt or innocence lies in the scene she witnessed as a child in the chapel and knows she must learn the identity of the man and woman who quarreled there that day. Yet, she plunges into this pursuit realizing that "that knowledge may not be enough to save my husband's life, if indeed it deserves to be saved." What Kay does not even remotely suspect is that uncovering what lies behind these memories may cost her her own life.

I Heard That Song Before once again dramatically reconfirms Mary Higgins Clark's worldwide reputation as a master storyteller.

With much sassy humor (they describe the adrenals as similar in shape to Mr. Potato Head's hat), they give a guided tour of the body's anatomy and major systems (hormonal, nervous, digestive, sensory, etc.) including plenty of fascinating trivia along the way. How often should you get your thyroid level checked? How much gas does the average person produce in a day? And, most important, how many times a year do most people have sex?? Drs. Oz and Roizen know. They also reveal plenty of bizarre (and potentially life-saving) facts such as this: If your earlobe has a prominent vertical wrinkle, it's likely that your arteries are aging faster than they ought to be. If only 8th-grade health class had been this fun.

The docs' main goal in presenting all this info is twofold: first, it's your body, so shouldn't you finally learn how it works? And, second, they want to help teach ways of preserving the body's health and youthfulness. To that end, they've included an "Owner's Manual Diet," a 10-day menu plan designed not for weight loss, but to make you feel "years younger." Its simple recipes are each meant to benefit a certain body system, such as Tomato Bruschetta, packed with the antioxidant lycopene, which has been proven to boost immunity. --Erica Jorgensen

Between your full-length mirror and high-school biology class, you probably think you know a lot about the human body. While it's true that we live in an age when we're as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy. Yes, you've owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body. When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life.

You: The Owner's Manual challenges your preconceived notions about how the human body works and ages, then takes you on a tour through all of the highways, back roads, and landmarks inside of you. After taking a quiz that tests your body of knowledge, you'll learn about all of your blood-pumping, food-digesting, and keys-remembering systems and organs.

Just as important, you'll get the facts and advice you need to keep your body running long and strong. You'll find out how diseases start and how they affect your body -- as well as advice on how to prevent and beat conditions that threaten your quality of life. Complete with exercise tips, nutritional guidelines, simple lifestyle changes, and alternative approaches, You: The Owner's Manual gives you an easy, comprehensive, and life-changing how-to plan for fending off the gremlins of aging. To top it off, you'll also get the great-tasting and calorie-saving Owner's Manual Diet -- a thirty-recipe eating plan that's designed with only one goal in mind: to help you live a younger life.

For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship—from the most personal to the broadest, most indirect interaction—and how to establish trust immediately so that you and your organization can forego the time-killing, bureaucratic check-and-balance processes so often deployed in lieu of actual trust.

Q&A with Ram Charan

Q: You identify 8 know-hows. Can you take us through one of them?
A: In this time of continual change, money making or business models are becoming obsolete more frequently than ever before. It wasn't that long ago when AOL was king of the hill. That leadership was taken over by Yahoo. Now Yahoo is at a crossroads and the leadership has been taken over by Google. So far Google is ahead. It has the central recipe to increase its revenues via advertising because it knows how to measure advertising effectiveness better than anybody else. Leaders at both AOL and Yahoo must be scratching their heads trying to figure out how to reposition the company to make money in the new context. Repositioning is a know-how. It's hard work, and it requires imagination. We will have an opportunity to see about the decision made by Time Warner top brass to summarily replace Jim Miller with Randy Falco of NBC Universal. Randy has a distinguished record. He will have to demonstrate one of the most crucial know-hows in this book: Can he reposition AOL for the new game, and in time? Cost cutting is not the answer.

Q: How can you build your know-how, or help others develop theirs?
A: No talented athlete ever became a champion without consistent regular practice in the right way, along with feedback and hard work. There are no short cuts.That's why you should start practicing early in your career by taking assignments that will help you cultivate the know-hows and seeking out bosses you can learn from.

Q: Many people think of leaders as having innate traits that set them apart from the rest of us. Are you saying we should be looking at skills instead of personality?
A: At the time somebody enters the work force, a great deal of his or her personality has been formed. Most people who talk about leadership today talk about personality, personality, personality. Personality traits, presence, charisma--they will experience attrition if you don't practice them in the context of know-hows. Personality traits and know-hows reinforce each other. In the 21st century, the transparency of results is immediate. Failure is detected very early. Dependence on personality traits without the mastery of the know-hows is a recipe for disaster.

Q: What do you think about the future?
A: The future is very bright. The global economy will continue to expand. There will be more demand for leaders than ever before. Master the know-hows. Hone your personality traits while you're mastering the know-hows. Don't forget that your success must come in the context of global competition. Take the opportunity to win.

Read the First Chapter of Know-How

The Substance of Successful Leaders

Know-how is what separates leaders who perform--who deliver results--from those who don't. It is the hallmark of people who know what they are doing, those who build longterm intrinsic value and hit short-term targets. What gets in the way of finding people who can perform is the appearance of leadership. All too often I see people being chosen for leadership jobs on the basis of superficial personal traits and characteristics, such as:

• The seduction of raw intelligence: "He's extremely bright, incisive, and very analytical. I just feel in my gut he can do the job."

• A commanding presence and great communication skills: "That presentation was awesome. How she ever boiled down all that data onto the PowerPoints is beyond me. Shecertainly had the committee in the palm of her hand. Mark my words, she's going to the top."

• The power of a bold vision: "What a picture he painted of where we are going, moving forward."

• The notion of a born leader: "The people in the unit love her. Such a morale builder and motivator!"

Certainly intelligence, self-confidence, presence, the ability to communicate, and having a vision are important. But being highly intelligent doesn't mean that a person has the knack for making good business judgments. How many times have you seen people confidently making decisions that turn out to be disastrous? How often have you heard a vision that turned out to be nothing more than rhetoric and hot air? Read more from Chapter 1...

Book Description

The new grand theory of leadership by Ram Charan . . . The breakthrough book that links know-how—the skills of people who know what they are doing— with the personal and psychological traits of the successful leader.

How often have you heard someone with a commanding presence deliver a bold vision that turned out to be nothing more than rhetoric and hot air? All too often we mistake the appearance of leadership for the real deal. Without a doubt, intelligence, vision, and the ability to communicate are important. But something big is missing: the know-how of running a business—the capacity to take it in the right direction, do the right things, make the right decisions, deliver results, and leave the people and the business better off than they were before.

For well over four decades, Ram Charan has been learning in the most visceral way the underlying reasons why leaders succeed and fail. As one of the most influential advisers to top management teams of leading companies around the world, he has had a front-row seat to observe the cause and effect of leadership practices and behaviors.

Ram Charan’s insight into the real content of leadership provides you with the eight fundamental skills needed for success in the twenty-first century:

• Positioning (and, when necessary, repositioning) your business by zeroing in on the central idea that meets customer needs and makes money
• Connecting the dots by pinpointing patterns of external change ahead of others
• Shaping the way people work together by leading the social system of your business
• Judging people by getting to the truth of a person
• Molding high-energy, high-powered, high-ego people into a working team of leaders in which they equal more than the sum of their parts
• Knowing the destination where you want to take your business by developing goals that balance what the business can become with what it can realistically achieve
• Setting laser-sharp priorities that become the road map for meeting your goals
• Dealing creatively and positively with societal pressures that go beyond the economic value creation activities of your business

Know-How is the missing link of leadership. By showing how the eight know-hows link to, interact with, and reinforce personal and psychological traits, Ram Charan provides a holistic and innovative portrait of successful leaders of the twenty-first century.

Customer Reviews:

Wonderful Book.......2007-10-20

I thoroughly enjoyed the level of detail in this business handbook. I believe that entrepreneurs,first line supervisors and even senior executives can benefit from Charan's account of the eight skills of successful executives. I strongly recommend this book along with Execution: The Discipline of Getting Things Done the author's earlier book coauthored with Larry Bossidy. Read both books.

Excellent Book.......2007-10-17

I read a lot of business leadership books and this is one of the best in recent months. Ram Charan uses simple, well selected words to get his point across. I found myself wishing I could hire him to help me develop these eight skills. I have purchased several copies to give away. You won't be disappointed in the content of this book.

Some Good Insights.......2007-09-05

This book has some strong insights into identifying the skill set of performers and non-performers. It is also in some ways though too concise in terms of what Charan identifies.

For instance where he defines Tenacity - the drive to search, persist and follow through, but not too long.

I think Tenacity in leadership is terribly important and not something that has a point of stoppage.

I recently read Bob Prosen's "Kiss Theory Good Bye" and found its identification in terms of Crippling Habits that leaders/companies must overcome to be another inspiring book on how leaders and managers can truly empower long-term change in accountability and in terms of a company's bottom line.

Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company

Eight priorities for success as a CEO.......2007-08-30

Forty-five years of observing businesses and business leaders as a trusted business-advisor lead Ram Charan to conclude that eight areas of know-how are essential to success: Positioning the Business; Pinpointing External Change; Leading the Social System of your Business; Judging People; Molding a Team; Developing goals; Setting Laser-sharp Priorities; Dealing with Societal Pressures. Using relatable examples Charan explains what he means by these areas of know-how and then ends each chapter's discussion with some guidance on how to gather this know-how.

An easy read that may leave you thinking, "He speaks common sense."
This book is recommended for business leaders who want to consider if they are giving the right priorities to their time and energies. Dennis DeWilde, Author of The Performance Connection

Common sense leadership advice.......2007-08-28

This book covers eight leadership principles in a generic way. The author uses the trick of using success cases that sustains his ideas, but neglects the countless other cases that do not fit his theory. Anyhow, it's an easy and worth read.

The Invisible Wall: A Love Story That Broke Barriers

Average customer rating:

A captivating story of a harsh life
Poignant and profound
Excellent book
A read to get you thinking
Vivid Memoir

The Invisible Wall: A Love Story That Broke Barriers
Harry Bernstein
Manufacturer: Ballantine Books
ProductGroup: Book
Binding: Hardcover

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ASIN: 0345495802
Release Date: 2007-03-20

Book Description

“There are places that I have never forgotten. A little cobbled street in a smoky mill town in the North of England has haunted me for the greater part of my life. It was inevitable that I should write about it and the people who lived on both sides of its ‘Invisible Wall.’ ”

The narrow street where Harry Bernstein grew up, in a small English mill town, was seemingly unremarkable. It was identical to countless other streets in countless other working-class neighborhoods of the early 1900s, except for the “invisible wall” that ran down its center, dividing Jewish families on one side from Christian families on the other. Only a few feet of cobblestones separated Jews from Gentiles, but socially, it they were miles apart.

On the eve of World War I, Harry’s family struggles to make ends meet. His father earns little money at the Jewish tailoring shop and brings home even less, preferring to spend his wages drinking and gambling. Harry’s mother, devoted to her children and fiercely resilient, survives on her dreams: new shoes that might secure Harry’s admission to a fancy school; that her daughter might marry the local rabbi; that the entire family might one day be whisked off to the paradise of America.

Then Harry’s older sister, Lily, does the unthinkable: She falls in love with Arthur, a Christian boy from across the street.

When Harry unwittingly discovers their secret affair, he must choose between the morals he’s been taught all his life, his loyalty to his selfless mother, and what he knows to be true in his own heart.

A wonderfully charming memoir written when the author was ninety-three, The Invisible Wall vibrantly brings to life an all-but-forgotten time and place. It is a moving tale of working-class life, and of the boundaries that can be overcome by love.

Customer Reviews:

A captivating story of a harsh life.......2007-09-03

This book is full of the details of a life that many of us will never experience. The authors story of extreme poverty living in a large family with a hardworking but struggling mother and a distant and often abusive father is both horrifying and captivating.

While it sounds like this should be a depressing book, the details of the moments of hope and happiness lifts it out of the dark side of life in Lancashire and made me wonder about the future for the various key characters. The book is set before and after the great War, but it could be timeless. The central location is a street of two rows of houses facing each other with the 'jews' on one side and the 'christians' on the other. For most of the book there is almost no mingling between the two sides. But at times when their lives are most difficult, they do get together to support one another.

I don't want to give away the story line too much. Some of the difficult scenes are extremely hard to endure, but the details really light up this book even things are hardest.

I would not recommend for anyone younger than about 13, there are too many difficult details here. But for the rest of us, there's LOTS to learn about the silly things that divide us and the fact that despite religious difficulties our lives are more similar than we'd like to believe.

Poignant and profound.......2007-06-26

An absolutely wonderful book written by a 93 year old author who captures the very essence of anti-semitism in pre-World War I England through his own childhood experiences. The last chapter is so descriptive and poignant...really tugs at the heartstrings. I hope Mr. Bernstein continues to share his gift of the written word.

Excellent book.......2007-05-28

Wonderfully written. This book surprised me because of its unpredictability. I couldn't put it down. Mr. Bernstein's story is beautiful, it's a wonder why he waited so long to share it.

A read to get you thinking.......2007-05-25

My six member book club read this last month, and all of us, including our most critical member, found this book very enjoyable and enlightening. The inclusion of dialog easily puts the reader in the time period. The tone and style of the author encourage empathy and understanding of both populations on either side of the invisible wall. The author conveys his and his sibling's emotions in the gentlest of ways while the reader easily grasps that at the time they were much more. While not quite a page turner, my attention never lagged and I would have willingly read more. I would have appreciated more wisdom on the overall subject such as was found in Arthur's letter to Lily.

Vivid Memoir.......2007-05-25

Harry Bernstein writes in a descriptive manner that makes all the characters seem to be living right in front of the reader's eyes. The story is so interesting that I could not put the book down until I finished. It was hard to believe that a man at ninety years of age could remember so much detail and emotion back to his early childhood. The book was well worth reading. I look forward to Mr. Bernstein's next book.

Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)

Average customer rating:

Clear guide for creating effective presentations
I've used this method and it works
Don't understand what others see in it
Better Presentations
a very, very helpful book on creating effective presentations

Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
Cliff Atkinson
Manufacturer: Microsoft Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0735620520

Book Description

Improve your presentationsand increase your impactwith 50 powerful, practical, and easy-to-apply techniques for Microsoft PowerPoint. With Beyond Bullet Points, youll take your presentation skills to the next levellearning innovative ways to design and deliver your message. Organized into five sectionsDistill Your Ideas, Structure Your Story, Visualize Your Message, Create a Conversation, and Maintain Engagementthe book uses clear, concise language and just the right visuals to help you understand concepts and start getting better results. Not just a how-to for PowerPoint, this book will help take your presentation skills to the next level! Features 50 innovative, easy-to-apply techniques to help you clarify, visualize, and present your ideas using PowerPoint. Author is a leading presentation-skills consultant. Targeted for intermediate to advanced level users of PowerPoint who are looking to stand out from the crowd and make sure people remember what they say.

Customer Reviews:

Clear guide for creating effective presentations .......2007-08-24

Microsoft PowerPoint changed the world of presentations by simplifying the process of creating a computerized slide show. Alas, over time people started squeezing too much information into every slide and using the preinstalled generic titles. PowerPoint's simplicity let people forget the purpose of presentations: to persuade or to inform without being boring. Cliff Atkinson shows you a creative way to build a good presentation without falling into the PowerPoint template trap - tell a story instead. At present, he provides a free template, storyboard formatter and story guide at sociablemedia.com that adds value to the book, which refers to these resources repeatedly. We recommend this to anyone who gives presentations.

I've used this method and it works.......2007-07-25

I borrowed it from the library and I am going to purchase it for my personal business library. I think that this is a great resource book. I decided to try this method since I do a presentation about once a month to pharmacists. This book helped me to organize my thoughts and present the material in a logical manner. I am in the health care industry and the people I present to are used to seeing bullet points BUT they are bored with it. For those that think the information here won't work, I say give it a try before dismissing it. You may find that your audience doesn't want as many bullet points and facts as you think and that you are a breath of fresh air in doing something new and innovative with your presentations. And remember you can put all of that information from your bullet points in the notes pages and print that out for them.

Don't understand what others see in it.......2007-07-07

I was disappointed having bought this book based on good reviews, so here's my review:

1. The author provides just one tool for one particular type of presentation: "pitch an idea to your bosses". The tool is a 3-act presentation using few words and more graphics and presenter narration.
Although a good tool for some presenters and some presentations, I can only see myself using this in 10-20% of my presentations.

2. Because the author refuses to explore other methods, the book becomes very repetitive and too detailed going on about the same points all the time.

3. Because of this, this is certainly not a book to keep for reference.

4. ...unless you are a total PowerPoint novice and computer-illiterate and want to read a step-by-step instructions about how to resize and crop images in PowerPoint, etc.

5. This is the first book by Microsoft Press I read and I was shocked at the obvious attempts throughout the book to advertise other marginally-related Microsoft products.

The book description says: "Targeted for intermediate to advanced level users". I would never recommend this book to anyone but absolute beginners and even then there must be better books.
The intermediate user should really just browse the first couple of chapters to get the basic idea (1. set the scene 2. show the conflict 3. resolve the conflict) in a bookstore and then decide for himself if he really wants to waste money on something which can easily be summarized on one page.

Better Presentations.......2007-07-05

I've been doing presentations since the BP (before Powerpoint) era and I have a structure that I've used since the beginning. This book caused me to rethink my approach, and, after using it on several recent presentations, I have to say it is a change for the better. Highly recommended if quality communications is your goal.

a very, very helpful book on creating effective presentations.......2007-07-03

While I didn't adopt the 3 > 3 approach Atkinson suggests, I really took to heart his idea of replacing wordy, boring slides with those with only a title (a concept, expressed as a sentence) and high-impact relevant graphics. As a result, I created a six-hour workshop (on personal productivity) that contained a total of five bullets (out of 130 slides). I also created - from the same slide show - a prose booklet that participants take home. Very useful.

More at: What a difference a framework can make
http://ideamatt.blogspot.com/2007/04/what-difference-framework-can-make.html

WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR

Average customer rating:

Great Book
Luntz's "1984"
Clear. Concise. Comprehensive.
Brevity as an Effective Communication Skill (would that it were!)
WORDS THAT WORK

WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Frank Luntz
Manufacturer: Hyperion
ProductGroup: Book
Binding: Hardcover

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ASIN: 1401302599
Release Date: 2006-12-20

Book Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Customer Reviews:

Great Book.......2007-10-07

Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.

Luntz's "1984".......2007-09-30

If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.

Clear. Concise. Comprehensive........2007-09-28

Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.

Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.

Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.

Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.

Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.

Most of all, he states, what we say is who we are. He's right. Think about it.

Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com

Brevity as an Effective Communication Skill (would that it were!).......2007-09-10

Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.

He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.

He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.

He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.

WORDS THAT WORK.......2007-09-08

"Words That Work: It's Not What You Say, It's What People Hear" by Frank Luntz is a modern day "how to win friends and influence people" for the 21st century. "Words That Work" is a good book but the best part is the '10 Rules of Effective Language' in the first few chapters, which is basically the whole point of the book.

You may not want to read the other chapters because the book does surprisingly focus also on how businesses can use words. You can pretty much ignore the Publisher's Weekly criticism that this book is partisan. Luntz sights good and bad examples of communication from both Democrats and Republicans. His first anecdote deals with giving a seminar at Arriana Huffington's home for the Hollywood Elite!

People who don't care about politics or business will probably get bored with this book. But if you only get half-way through the book you will be convinced that "It's Not What You Say, It's What People Hear".

"MoveOn.Org" Democrats who try to smear the lessons Frank Luntz gives in this book may do so at your own peril.

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