Average customer rating:
|
Harvesting Hope: The Story of Cesar Chavez
Kathleen Krull Manufacturer: Harcourt Children's Books ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0152014373 |
Book Description
Customer Reviews:
A beautiful children's book with an illustrated personal story and a larger message.......2006-09-09
The story of a lesser known American Hero.......2006-02-22
Si Se Puede.......2005-06-08
Beautiful, educational, brought tears to my eyes!.......2004-11-25
Harvesting Hope is Hopeful.......2004-08-02
Average customer rating:
|
Harvest of Empire: A History of Latinos in America
Juan Gonzalez Manufacturer: Penguin (Non-Classics) ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0140255397 Release Date: 2001-01-02 |
Amazon.com
Readers familiar with immigration history as told in books like Roger Daniels's Coming to America will experience a sense of déjà vu with Harvest of Empire by Juan Gonzalez. The immigrant experience is a constant in American life; although the tides ebb and flow, it seems that there always has been an immigrant presence in the United States. What's different today, of course, is where the immigrants are coming from: half are Latin American.Gonzalez, a columnist for the New York Daily News, studies these latest arrivals in a book that combines history and journalism. He has a keen understanding of Hispanic diversity, focusing not just on "Hispanics" as a monolithic category but as a variety of people from many nations. The politics in Harvest of Empire are often tendentious: Gonzalez unfavorably compares U.S. border control efforts to building the Great Wall in China, demands an end to Puerto Rico's "colonial status," insists that Spanish become an official language actively encouraged in the public schools, and so on. His agenda will no doubt appeal to a certain kind of reader, but at the cost of alienating many others, including, probably, a majority of Hispanics living in the United States. For those looking for a left-leaning account of Hispanic immigration, however, this book succeeds as an ambitious survey. --John J. Miller
Book Description
Within the next decade, Hispanics will become the largest minority group in the United States. The new immigrants have ignited a vibrant Latin explosion in popular culture and deeply affected American society.Customer Reviews:
THE BOOK IS GREAT... I THINK IT IS IMPORTANT TO READ THE HISTORY WHICH IS HIDEN........2007-09-25
It is cool.........2007-09-05
Addressing the matter of empire.......2006-11-13
Review of Harvest of Empire.......2005-05-27
A different perspective.......2003-03-12
Average customer rating: |
La Nueva California: Latinos in the Golden State
David E Hayes-Bautista Manufacturer: University of California Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0520241460 |
Book Description
Since late 2001 more than fifty percent of the babies born in California have been Latino. When these babies reach adulthood, they will, by sheer force of numbers, influence the course of the Golden State. This essential study, based on decades of data, paints a vivid and energetic portrait of Latino society in California by providing a wealth of details about work ethic, family strengths, business establishments, and the surprisingly robust health profile that yields an average life expectancy for Latinos five years longer than that of the general population. Spanning one hundred years, this complex, fascinating analysis suggests that the future of Latinos in California will be neither complete assimilation nor unyielding separatism. Instead, the development of a distinctive regional identity will be based on Latino definitions of what it means to be American.
Average customer rating:
|
Latinos, Inc.: The Marketing and Making of a People
Arlene Dávila Manufacturer: University of California Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0520227247 |
Book Description
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.Customer Reviews:
The best new work in media studies is from an anthropologist.......2001-12-09
Davila conducts her fieldwork in several New York City ad agencies managed by Latinos and whose principal interest is to target Latinos. Her technique includes interviews with executives and creatives, and participant observation at national marketing conventions. There is also some use of focus groups to examine the folk perceptions of these propagated images among individuals of different Hispanic nationalities.
The author questions in whose interest these commercials are being made, for ultimately they serve the ad client and not Latinidad. She concludes "the commercial representation of U.S. Latinos has sustained particular hierarchies of representation that are indicative of wider dynamics affecting contemporary Latino cultural politics" (p.20). Her work is sweeping in its scope, hence my review is limited to the construction of "Latino" and "Hispanic" as representative identities and linking it to the critiques she aims at the executives and creatives of the ad agencies. This not a book where audience response plays a large role, rather it is one that gives extensive coverage to the ad agencies themselves, and the knowledges they use to construct mass produced images.
The categories of "Hispanic" and "Latino" are invented and by definition presuppose some intrinsic difference, relative to Anglos. This intrinsic difference is what makes ethnic-specific marketing plausible and it is how ad agencies pitch their services to clients. Thus, the notion of a pan-Latino identity-that individuals from all Spanish speaking countries have a shared culture-originated in the United States from the Cuban intellectuals who so dominate the Latino advertising industry. Further complicating the matter, the category of "Latino" is constantly in flux, as is illustrated by a current trend towards ads that opt for whiter versions of Latinidad, reconfiguring Latino traditions within the borders of the American middle-class.
Davila shows there is a propensity for ads and TV programming to use unaccented, "good" Spanish, and never that increasingly common mixture of English vocabulary and Spanish language-Spanglish. Such observations form the cornerstone of Davila's critique: ad agency executives or creatives who claim to have made some sort of liberating political accomplishment are immediately compromised due to the manufactured nature of the category which supposedly indexes the population they are trying to represent.
While on the one hand, the book does speak to scholars of the broad genre of interdisciplinary studies, it is definitely aimed at Latino advertising executives and marketing insiders as well. In this text several biting critiques leveled at the preconceptions of the advertisers and their clients are present, and here I will address three of the most prominent. The first is that the growing influence of Hispanic music and food on American popular culture represents a "coming of age" (p.3) for Latino populations. Davila indicates that this equates economic empowerment with political enfranchisement without the transference of any actual power, only the illusion of the potential for that power.
Second is the belief that through marketing and advertising it is possible to right old wrongs by correcting the stereotypes of the past (e.g. the Frito Bandito). In fact, Davila argues, the stereotypes are either repackaged in a slightly permutated form or simply replaced with new kinds of stereotypes, rather than removed all together. They may be no longer dirty, lazy thieves, but are instead emotional, religious, and familial. This sort of lose-lose scenario is especially grim considering the effects it has on U.S. born Latinos, who are typically much more likely to absorb and internalize commercialized identities than are recent immigrants, thereby making themselves more responsive to future exposure to the same forms.
Third, she notes the overall failure of the advertising world relative to the truly great potential it has as a political tool, especially considering the many agency executives and creatives she met sympathetic to her agenda. For all their self-affirmations, they have not actually effected any positive changes and meanwhile, real minority access to media outlets is falling precipitously.
Latinos Inc. succeeds in broadening the discourse on race in the U.S. as well as interjecting anthropological methodology into a realm dominated by interdisciplinary scholars. This work illustrates the great promise and possibilities of media studies, a genre by no means lacking in interesting and prolific output, but one which is sorely in need of a coherent methodology that goes beyond simply reading the "texts" of popular culture. I am thinking here of figures such as Neil Postman, Michael Parenti, and John Fiske, all of whom are fascinating in their own right and with important things to say, yet their works do not have the rigor of Davila's
Latinos Inc. review.......2001-12-06
Davila frames the academic context into which this book fits. While there is a glut of marketing and advertising studies in general, ones pertaining specifically to Hispanics are noticeably lacking. She pompously generalizes the ones that do exist as "uncritical," stating that one after another they either assert Latino's "coming of age" or commodification in American society. It is in this framework that she fixes her more critical eye on the Latino marketing industry.
Davila does an excellent job of articulating the plight of Latino and other minority consumers. She details how advertising has marginalized Latinos and other minorities by relegating them to the status of "the other." This builds and reinforces racial hierarchies that serve to keep Latinos lock in an inferior status. While contemplating these divisions, Davila wonders aloud "whether the United States will ever truly be one nation." She emphasizes the oxymoron of a segmented and divided United States with her mantra of Latinos as a "nation within a nation."
Davila highlights the contradiction between the interests of advertisers and consumers in advertising. For advertisers, advertisements are a vehicle to make money. For consumers, they are a vehicle to represent themselves and have their voice heard by a larger audience. These interests often come into conflict with one another as prudent advertising sometimes calls for the misrepresentation or overgeneralization of Latino communities while prudent representation requires accuracy and destruction, not the building and reinforcement, of racial and ethnic stereotypes. Almost without fail, the interests of the advertising agencies win out, as they are the creators of the advertisements themselves.
Davila indeed has a sharply honed eye for criticism. In Latinos Inc. she is very adept at pointing out the wrongs of situations. By the end of the book, Davila has built a long list of these wrongs. However, she offers precious little in the way of solutions. For instance, in her lamentations about our divided nation, she points out what hasn't worked as a force uniting Latinos with the rest of the population (citizenship or consumership), but doesn't speculate about what could work to unit the entire population. Another example is her adamant denunciation of both advertiser's generalization and segmentation of the Latino population. She derides both of these advertising techniques and destructive and counter-productive for Latinos, yet offers nothing as an alternative to these approaches. She leaves the reader wondering if there is a happy median between generalization and segmentation on the representation spectrum, or of if the entire is invalid and an entirely different advertising paradigm is necessary. She sees bad advertising, but what is good advertising?
Davila's examination of the Latino marketing industry is Latino-specific, to be sure, but at times it could just as easily pertain to the advertising industry in general. As such, at these instances the book struggles to distinguish itself from the rest of the glut of advertising studies. For instance, she tries to that the Hispanic marketing industry is "uniquely revealing" because Hispanic advertising's need to "empathize, charm, appeal, or shock a potential consumer in thirty or sixty seconds entail a great deal of simplification and typification...bring to the surface the tropes, images, and discourses that have become widespread and generalized representations of Hispanidad." It seems that this observation can apply to any of the hundreds of generalized groups represented in advertising.
While Davila convincingly argues that the New York's Latino high diversity makes the city an appropriate focus of her study, readers may be left wondering if her study would not have been better served with a wider geographical focus. It is possible that Davila arrived at some erroneous conclusions based on this limited focus. She speaks of the political disenfranchisement of the Latino community, but in fact there are some unacknowledged segments of the Latino population outside of New York that wield considerable political influence. For instance, in 1998 in Texas, 20% of its U.S. House representatives and 19% of the representatives to its state house and are Latino (Marin, 1999 and State of Texas, 2001). George Bush enlisted the help of the Latino advertising agency Sosa, Bromley, Aguilar, & Associates to propel him to a landslide 1998 Texas gubernatorial and subsequent 2000 U.S. presidential victories (the agency helped Bush garner 49% of the Latino vote in Florida) (ABC News.com, 2001 and Hart, 2000). For comparison, Bush won 18% if the Latino vote in New York (ABC News.com, 2001). The Latino political climate of New York is not indicative of that elsewhere in the entire U.S. Nonetheless, Davilia relies heavily on examples from New York Lation political scene to back up her arguments. At the least, the counter evidence calls these arguments into question.
To Davila's credit, she successfully accomplishes her stated goal of examining the nuanced dynamics behind the Latino marketing industry. While informative and painstakingly researched, the book is neither entertaining nor exceptionally useful. Aside from the chapter on consumer focus group discussions, she doesn't do a good job of relating the very consumer-oriented subject, the dynamics and processes behind advertising practices, to the consumers themselves. This failed link leaves the book with very little relevance to anyone outside of the advertising industry.
Average customer rating: |
An Intellectual History of the Caribbean (New Directions in Latino American Culture)
Silvio Torres-Saillant Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 140396677X Release Date: 2005-12-22 |
Book Description
The first intellectual history of the Caribbean written by a top Caribbean studies scholar, this book examines both writings penned by natives of the region as well as a body of texts interpretive of the region produced by Western authors. Stressing the experiential and cultural particularity of the Caribbean, the study considers four major questions: What art, literature or thought can come from the minds of people who have undergone a catastrophic history? What makes the conceptual paradigms fashioned by the Western intellectual industry capable of illuminating the distinct experience of Antilleans, but not vice versa? Do Antilleans lack the intellectual history required for the interpretation of culture, whether in their region or elsewhere in the world? Why is the specificity of Caribbean humanity such that it cannot be used as a paradigm for humanity as a whole?
Average customer rating: |
Cycles of Time and Meaning in the Mexican Books of Fate (Joe R. and Teresa Lozano Long Series in Latin American and Latino Art and Culture)
Elizabeth Hill Boone Manufacturer: University of Texas Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0292712634 |
Book Description
In communities throughout precontact Mesoamerica, calendar priests and diviners relied on pictographic almanacs to predict the fate of newborns, to guide people in choosing marriage partners and auspicious wedding dates, to know when to plant and harvest crops, and to be successful in many of life's activities. As the Spanish colonized Mesoamerica in the sixteenth century, they made a determined effort to destroy these books, in which the Aztec and neighboring peoples recorded their understanding of the invisible world of the sacred calendar and the cosmic forces and supernaturals that adhered to time. Today, only a few of these divinatory codices survive. Visually complex, esoteric, and strikingly beautiful, painted books such as the famous Codex Borgia and Codex Borbonicus still serve as portals into the ancient Mexican calendrical systems and the cycles of time and meaning they encode.
In this comprehensive study, Elizabeth Hill Boone analyzes the entire extant corpus of Mexican divinatory codices and offers a masterful explanation of the genre as a whole. She introduces the sacred, divinatory calendar and the calendar priests and diviners who owned and used the books. Boone then explains the graphic vocabulary of the calendar and its prophetic forces and describes the organizing principles that structure the codices. She shows how they form almanacs that either offer general purpose guidance or focus topically on specific aspects of life, such as birth, marriage, agriculture and rain, travel, and the forces of the planet Venus. Boone also tackles two major areas of controversythe great narrative passage in the Codex Borgia, which she freshly interprets as a cosmic narrative of creation, and the disputed origins of the codices, which, she argues, grew out of a single religious and divinatory system.
Average customer rating:
|
Latinos: Remaking America (David Rockefeller Center for Latin American Studies)
Manufacturer: University of California Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0520234871 |
Book Description
Latinos are the fastest growing ethnic group in the United States and will comprise a quarter of the country's population by mid-century. The process of Latinization, the result of globalization and the biggest migration flow in the history of the Americas, is indeed reshaping the character of the U.S. This landmark book brings together some of the leading scholars now studying the social, cultural, racial, economic, and political changes wrought by the experiences, travails, and fortunes of the Latino population. It is the most definitive and comprehensive snapshot available of Latinos in the United States today.Customer Reviews:
a much-needed book on Latinos in America.......2007-08-01
Average customer rating: |
None of the Above: Puerto Ricans in the Global Era (New Directions in Latino American Culture)
Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1403962464 Release Date: 2007-04-17 |
Book Description
None of the Above is a state-of-the-art volume about current debates regarding Puerto Rico and Puerto Ricans, both in the United States and on the Island. The title simultaneously refers to the results of a non-binding 1998 plebiscite held in San Juan to determine the Island's political status, the ambiguities that have historically characterized Puerto Rican political agency, and the complexities of Puerto Rican ethnic, national, and cultural identifications.
Average customer rating:
|
Multicultural American Literature: Comparative Black, Native, Latino/A and Asian American Fictions
A. Robert Lee Manufacturer: University Press of Mississippi ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 157806645X |
Book Description
In the United States, Ishmael Reed, Leslie Marmon Silko, Ralph Ellison, N. Scott Momaday, Toni Morrison, Rudolfo Anaya, Sandra Cisneros, Maxine Hong Kingston, and Jessica Hagedorn are among the notable writers of color who have emerged since World War II. Although definitely individual and widely diverse, they are all-American in their collective mixture of African American, Native American, Asian American, and Hispanic strains. The work of each, although distinct, has not remained in cultural isolation but has enriched the inclusive literary treasury of the United States.This comprehensive, timely study by a British scholar closely examines their fiction and autobiographical writings in cultural perspective. It analyzes the ways politics and popular tradition have influenced their work and the ways these ethnic authors address and question such matters as whiteness, autobiography, geography, and the forms of prose.
Other books have explored the variety of ethnic traditions in American literature, but this is the first to consider them in comparative terms in a single volume. In focusing on these writers and their place in the context of American history and contemporary popular culture, Multicultural American Literature underlines the reality that it is multicultural writing that has revolutionized recent American literary history.
For those wishing clear and accurate perspective on the national literature of the present day, this informative book surveys the spectrum and provides an exact and faithful view of its multicultural character.
Customer Reviews:
Readable, Crosscutting Literary History.......2006-12-20
Very poor.......2006-05-20
Not impressed.......2005-10-22
Average customer rating:
|
Arte Latino: Treasures from the Smithsonian American Art Museum (Further Treasures from the Smithsonian Museum)
Jonathan Yorba Manufacturer: Watson-Guptill Publications ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0823003213 |
Customer Reviews:
Latin American Modernism from Washington DC.......2007-10-08
Smithsonian teaser.......2003-06-18
Contemporary Latinos Productions.......2001-11-30
Books:
Recommended Books