The Overspent American: Why We Want What We Don't Need
Average customer rating: 4 out of 5 stars
  • Excellent analysis of contemporary American
  • Interesting book, with a few flaws.
  • Good book . . . but it left me hungry
  • The Overspent American: Why We Want What We Don't Need
  • Explores the psychology of spending
The Overspent American: Why We Want What We Don't Need
Juliet B. Schor
Manufacturer: Harper Paperbacks
ProductGroup: Book
Binding: Paperback

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ASIN: 0060977582
Release Date: 1999-04-07

Amazon.com

If getting and spending define our lives, then Juliet Schor now has us covered. Six years ago, her book The Overworked American scrutinized the getting part. It focused public attention on the disappearance of leisure and the harmful effects thereof on families and society. It sparked a debate over whether Americans really work as much as we proudly claim. (If so, how to explain the audience for Monday Night Football?) Nevertheless, Schor can take credit for helping push Congress into passing the Family Leave Act in 1993.

Now she is back with a critique of our spending. Schor notes that, despite rising wealth and incomes, Americans do not feel any better off. In fact, we tell pollsters we do not have enough money to buy everything we need. And we are almost as likely to say so if we make $85,000 a year as we are if we make $35,000. Schor believes that "keeping up with the Joneses" is no longer enough for today's media-savvy office workers. We set our sights on the lifestyles of those higher up the organizational chart. We seek to emulate characters on TV. For teenagers, "enough" is the idle splendor that hardly exists outside of what MTV un-ironically calls The Real World. Schor offers an original and provocative analysis of why many Americans feel driven and unhappy despite our success. As an alternative, she profiles several "downshifters" who've taken up voluntary simplicity in search of a more satisfying way of life. No policy solutions suggest themselves this time, only a change of heart. --Barry Mitzman

Book Description

The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than virtually anyone in the world. Unlike many experts, Harvard economist Juliet B. Schor does not blame consumers' lack of self-discipline. Nor does she blame advertisers. Instead she analyzes the crisis of the American consumer in a culture where spending has become the ultimate social art.

Customer Reviews:

5 out of 5 stars Excellent analysis of contemporary American.......2007-08-16

The title says it all, doesn't it. We want, want, want, and spend, spend, spend. When I worked in corrections, I often said to the inmates (who lusted after fancy cars, expensive sneakers, and gold jewelry): "We want things we don't need and can't afford, and it gets us into big trouble." This book explains why we are captivated by the spirit of more is more is more.

4 out of 5 stars Interesting book, with a few flaws........2007-05-15

This is a very well researched book and has many interesting ideas on how to spend less and worry less about things we don't really "need" but really "want." My only concerns were in the section about "downshifters" - people who work less and make less, but are happier. The book notes that most people who "downshift" were only making $30,000 a year or so to start with - not a lot of room to maneuver downward. I was interested more in those who made much more but kept spending more, which she also alludes to. Still, a very interesting book, with some intriguing ideas about how to control expenditures.

3 out of 5 stars Good book . . . but it left me hungry.......2006-12-17

I thought this was a very good book, but I guess I was expecting more from the author. Having just read Fast Food Nation and then getting this book right after, the layout and format was similar but what Eric Schlosser did, fell very short in Juliet B. Schor's book.

I wanted so much more but as each chapter came to an end, I felt very let down. I wanted to point my finger at the big corporations and say "see what you did" but I found myself finding fault more with the author than the corporations. I really wanted to read a well researched book on this topic so now I find myself reading the books she cited.

They were a few good parts of the book where the author made reference to the sitcom Friends and how we as americans making $40,000 to $ 60,000 a year are trying to keep up with the Jonese making 1 million per episode. Also that the Jonese are no longer our next door neighbors but with the expanse of the internet and TV our Jones are actors, singers and record producers. I found this to be so true and wanted more, but time and time again her argument ended right there.

It was here that the author's solution would then be picked up, and what is her solution you may ask? (scratching your head) communal living. I found this advantageous because I acutally expected the author to skirt the issue. Juliet B. Schor's example, why have every house buy a lawn mower when one house can and the neighborhood could share it. I found so many arguments to refute this (I live in New York, was one) that I felt the book did not give the topic the right amount of justice. So I'm still searching . . .

5 out of 5 stars The Overspent American: Why We Want What We Don't Need.......2006-11-15

Outstanding, the book is very well written and documented. Juliet B. Schor gives very cogent anecdotes in the book concerning consumerism. As a matter of fact, being in the process of "upgrading" the appliances in the house for no apparent reason, the book totally redirected my excesses.

A must read for every hedonist, capitalistic American.

5 out of 5 stars Explores the psychology of spending.......2006-07-03

To change behavior, it helps to understand behavior. This book does a great job exploring the psychology behind why people spend so much money.

Some of the topics it covers include
-the strange need to keep up with "the Joneses"
-how some material goods force you to spend more to maintain and upkeep them (i.e., auto, large house)
-how kids are influenced by peers and advertisements at an early age and subsequently pressure parents to buy stuff
-how certain professions lead you to spend more on clothes and cars in order to succeed in that profession
-the correlation between increased television watching and increased spending
-the willingness of people to spend significantly more for certain brand name items (purses, lipsticks, shoes) that provide no more quality than generic items

The book also gives solid advice about how to break the overspending habit and provides interesting examples of people who have "downshifted" their lives.

Once you understand the etiologies of your thoughts and desires, you are better able to control and redirect them. For anyone who wants to decrease or have more control over their spending behavior, this is a great book for them. Even if you consider yourself frugal already, this is still a very interesting book.

It is very concise at 170 pages (the rest is references) so it doesn't get boring or repetitive. I think it is more effective than the similar book Affluenza.
We Know What You Want: How They Change Your Mind
Average customer rating: 3.5 out of 5 stars
  • Incoherent and unreadable
  • A simplified (and conspiracy-based) book on PR
  • A first-rate gem of a book
  • Eye opening must read for the everyday consumer
  • Regurgitated PR material from business intelligence companies
We Know What You Want: How They Change Your Mind
Martin Howard , and Douglas. Coercion Rushkoff
Manufacturer: Disinformation Company
ProductGroup: Book
Binding: Paperback

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ASIN: 1932857052

Book Description

In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer.

Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade.

Our shopping centers, stadiums, telephones, friendships and editorials are all "fair game." Marketing messages have crossed into the social sphere.

We Know What You Want points out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions.

Inspired by the popular book Coercion by Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction. We Know What You Want has Rushkoff's full support; he calls it "an entertaining yet McLuhanesque 'Medium is the Message,' filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing."

Martin Howard has spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.

Customer Reviews:

1 out of 5 stars Incoherent and unreadable.......2007-05-26

This isn't a "book" in the sense of something you can sit down and read in a coherent fashion. Rather it is a collection of quotes, quips, "fun facts" and anecdotes which looks like it was put together by an incompetent graphic artist. The material centers loosely on the theme of "they're out to brainwash you," but the content is so sloppily presented that it's hard to be anything but confused by it. This one is going back to Amazon, and then hopefully into the trash heap where it belongs. GIANT WASTE OF MONEY!!

2 out of 5 stars A simplified (and conspiracy-based) book on PR.......2007-02-11

OK. So we wrap advertising, news, public relations and public relations into one book to whow how THEY try to influence you how to think. Well, if it's big news that governments wait to release bad infor when it will have a minimal impact then you probably weren't paying attention to start out. The author has some very good points about "junk news" (which I agree with) but the fact is we have a market-driven economy. If you don't like U.S. news networks, with their entertainment and rubbish stories, then watch BBC news, which is available as part of most cable packages. The fact that most Americans don't might say something about our tastes in programming but what can you do about that?

If you're serious about learning about how PR works and aren't staring at your TV screen looking for product placements on Star Trek The Next Generation episodes then there are better books out there. Not as flashily packaged, interestingly enough, but they're out there.

5 out of 5 stars A first-rate gem of a book.......2006-10-30

The marketers and public relations firms of this world are constantly improving the myriad of ways they have to get inside your head and manipulate you to their way of thinking. This book looks at some of them.

Today's supermarkets intentionally place popular items, like milk and bread, as far from the entrance as possible. That way, the shopper must pass all those impulse items at the end of each aisle. Also, they are subjected to muzak tracks that will cause them to ignore their shopping lists and stay longer. Have you ever heard of the Gruen Transfer? It describes the moment when a shopper loses control of the decision-making process, characterized by suggestibility and glazed eyes. It is at this time that a shopper is most likely to make an unplanned purchase.

At the local sports stadium, is there any surface, except for the player's uniforms and the field itself, that doesn't have a corporate logo? You have probably seen Video News Releases, slick corporate promotions and government messages designed to look like news, even if you have never heard of them. The book also looks at how to engineer public opinion, through front groups, paid experts and targeted messages.

Ebay has said that will ignore their own privacy policy if law enforcement is looking for information on a specific person, and hand over that information without a court order. Everyone is familiar with cookies, spam and spyware on your computer. Not everyone knows that Kazaa software embeds extra, hard-to-find, programs on your computer. They send information on your viewing habits to third-party servers. Advertising and subliminal messages are among the newest trends in computer games. This book also includes a list of actual patents for inventions that involve "regulated subconscious behavioral control by invisible means."

This is a first-rate gem of a book. It is really easy to read. While some might consider the information in this book common knowledge, it is still a rather spooky look at how well They have gotten inside our heads. It is very much recommended.

5 out of 5 stars Eye opening must read for the everyday consumer.......2006-09-26

I would not allow people go into any shop without this book.
Just one fact: 60% of consumer decisions are made inside the store.
There are tons and tons of other information what was new to me. For example what effect does a mass have on you, if you stay in the midst of them?
How can you be manipulated by music?
I've even ordered two of this book to my friends.
Must to read.

2 out of 5 stars Regurgitated PR material from business intelligence companies.......2006-03-07

First of all, the book's not written by Douglas Rushkoff. He only wrote the foreward.

The book doesn't have a lot of useful content. It mostly lists supposed marketing innovations and data mining techniques with large neon graphics (like WIRED magazine circa 1999) and minimal analysis. Its aim seems only to scare you in a conspiratorial tone: you are being watched! your every move is being analyzed!

Too bad it accepts the claims of the companies trying to market these surveillance and date mining systems at face value. Without finding out whether they actually work, you are likely just scaring yourself for no reason.
Vibrational Harmony: Why We Don\'t Get What We Want and How We Can
Average customer rating: 5 out of 5 stars
  • Effective Simple & Powerful
  • A simple little book with HUGE impacts on my life
Vibrational Harmony: Why We Don\'t Get What We Want and How We Can
Beverly Nadler
Manufacturer: Trafford Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 1552128547
Release Date: 2006-07-06

Product Description

This book will help you decrease and manage stress because it explains the natural laws that operate in every area of our lives. Nothing is more stressful than not knowing "how" and "why" things happen as they do. Vibrational Harmony gives you the answers and puts YOU in control of your life, at last!

Customer Reviews:

5 out of 5 stars Effective Simple & Powerful.......2007-07-05

I had the pleasure of attending one of Beverly Nadler's seminars and she really practices what she teaches in this book. This is one of those books you'll probably read again and again.

What I love about this book is the very simple way she posits spiritual truths that are simple but not always easy to implement. She does a good job of explaining how our current paradigm has affected us. Not only that, but she doesn't leave youi hanging once you've had you're AHA moment. She shows how to deal with your inner resistance (mental, emotional and energetic blocks) to change.

I was using EFT before meeting Beverly, but I now use it very differently than I used to. I use it alter my perceptions at an identity level which is more powerful than working at the level of strategy- the way most of us are taught to do things.

Don't be fooled into thinking that there's little power or value in this book because the exercisesd seem so simple. The most powerful and profound things are often the simplest.

James Berry, Energy Coach

5 out of 5 stars A simple little book with HUGE impacts on my life.......2007-05-18

I have tried not to feel a victim of life. But it's hard not to when you don't have the necessary knowledge of knowing how life works and how to apply it in your life.

Have you ever tried to read the books of Gnosis? Or Kabbalah? Or Eastern Esoteric teachings such as the Bagadavita? How about the writing of Madam Blavatsky on Theosophy? How about Phineas Parkhurst Quimby? Or Huna researcher Max Freedom Long? (I must admit that before I found this book, about the closest I could get to these teachings is to watch The Wizard of Oz and even then I didn't understand that the movie was trying to teach me these truths! BTW, the author L. Frank Baum, was a Theosophist.) The list of books on ancient wisdom is endless. And yet they all carry threads of the same teachings; for truth is simply truth, and cannot be varied or changed. So here in one little book these philosophies are stripped bare of their mythology and mysteries with nearly incomprehensible truths, plain for all to understand!

This book cleanly and clearly explains what we all need to know. It reveals what has been kept, and continues to be kept, as hidden and sacred knowledge for unconsciounable profit. I know of way too many New Age teachers who are making enormous profit on knowledge that was never intended to be used for personal profit or gain. For the desperate and unwary, there's alot of New Age fake teachers out there. And they won't be happy to have their golden cow stripped naked to reveal this ancient knowledge. It is written in plain, everyday layman's language. I've traveled and spent literally thousands of dollars trying to find out the truth about how life works. There is a great need to learn this knowledge without the New Age cloak and mystery coverings of what should be the right of every human being to experience and learn firsthand for themselves, WITHOUT getting finacially raped and mislead in the process!

Ms Nadler presents this secret knowledge in a kind, humble, and genuinely honest way. Nothing is kept hidden. You get allk of THIS for only $[...]? Amazing! Ms. Nadlers motives are obvious; she's here to serve for the betterment of humanity. How refreshing. I can only hope that this book will be a permanent part of every library of every loving person on the planet!
What We Want Is Free: Generosity And Exchange In Recent Art (S U N Y Series in Postmodern Culture)
Average customer rating: 3 out of 5 stars
  • What We Want Is Free: Generosity And Exchange In Recent Art
What We Want Is Free: Generosity And Exchange In Recent Art (S U N Y Series in Postmodern Culture)

Manufacturer: State University of New York Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0791462900

Customer Reviews:

3 out of 5 stars What We Want Is Free: Generosity And Exchange In Recent Art.......2007-07-23

I haven't read it all yet, but what I have so far is interesting. I bought it because my professor was published in this book.
On Desire: Why We Want What We Want
Average customer rating: 4.5 out of 5 stars
  • Thoughtful and easy to read for philosophical novices
  • Irvine, Christianity and the Steps
  • An Evolutionary Perspective, but Then?
  • Great Stuff very readable for lay person
  • Eye-opening
On Desire: Why We Want What We Want
William B. Irvine
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Hardcover

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ASIN: 0195188624

Book Description

A married person falls deeply in love with someone else. A man of average income feels he cannot be truly happy unless he owns an expensive luxury car. A dieter has an irresistible craving for ice cream. Desires often come to us unbidden and unwanted, and they can have a dramatic impact, sometimes changing the course of our lives. In On Desire, William B. Irvine takes us on a wide-ranging tour of our impulses, wants, and needs, showing us where these feelings come from and how we can try to rein them in. Spicing his account with engaging observations by writers like Seneca, Tolstoy, and Freud, Irvine considers the teachings of Buddhists, Hindus, the Amish, Shakers, and Catholic saints, as well as those of ancient Greek and Roman and modern European philosophers. Irvine also looks at what modern science can tell us about desire--what happens in the brain when we desire something and how animals evolved particular desires--and he advances a new theory about how desire itself evolved. Irvine also suggests that at the same time that we gained the ability to desire, we were "programmed" to find some things more desirable than others. Irvine concludes that the best way to attain lasting happiness is not to change the world around us or our place in it, but to change ourselves. If we can convince ourselves to want what we already have, we can dramatically enhance our happiness. Brimming with wisdom and practical advice, On Desire offers a thoughtful approach to controlling unwanted passions and attaining a more meaningful life.

Customer Reviews:

5 out of 5 stars Thoughtful and easy to read for philosophical novices.......2007-09-28

A former professor of mine recommended this book to me, and I actually read it twice in a row. It's incredibly lucid for a philosophy text; Irvine's style is gentle and meditative, but sharp, and the book has plenty of relatable, real-world examples of what he's talking about woven through it.

Irvine seems to ultimately side with Buddha, Epictetus, and many other thinkers who concur that mastering desire is the key to lasting happiness. But Irvine's perspective is, of course, that of a 21st century human being, so perhaps this book is easier to take than a canonical text. It's not as heavy as it looks. A thought-provoking but not brain-crushing read.

4 out of 5 stars Irvine, Christianity and the Steps.......2007-04-29

Irvine is strongest in his review of the psychological literature regarding the manipulation of desire (through brain stimulation, etc). These experiments make the physical basis of "desire" disconcertingly clear,though the ability of the "mind" or "reason" to temper them is minimized in this section and yet featured in the section on "mastering desire" a contradiction not entirely resolved.
Christians beware. Irvine either knows little (or cares little) about this major religious system for controlling desire. He presents Christianity as little more than a system of suppressing desire by offering "pie in the sky by and by." (Catholic) Christian systems of targeted asceticism are at least as complex as the Zen practices that Irvine clearly prefers. Christianity is also a complex ethical system for living a satisfied life with others in this world, a dimension Irvine mostly ignores. Islam and Judaism fare little better.
He also gives short shrift to Alcoholics Anonymous (and derivative 12 step programs). Though comparatively modern, these have proven to be extremely successful in curbing what appear to be obsessive, genetically based desires of great power. How this is accomplished by combination of belief, community support and re-education is deserving of more than a paragraph in a 300 page book on Desire.

4 out of 5 stars An Evolutionary Perspective, but Then?.......2006-04-28

Irvine is to be commended for offering one of the few books to ask the "big" philosophical questions, starting with the reality that human nature is carved out of evolutionary bedrock. If for no other reason, this book is a treasure.

But he concludes, "the best way to gain... lasting satisfaction... is to change not the world and our position in it but ourselves... we should work at wanting what we already have." Okay, so another book to tell us that "meaning is found within." In other words, the value or meaning to life is in its being lived! And, if one adds the sentiment of others, then the life "lived well."

It is true that the meaning to our lives is found within ourselves; I hope this is not new insight? And Irvine is to be praised for looking at the "big issues" from an evolutionary perspective; after all, that is our inheritance. But once we've agreed that life itself is what confers meaning, and that the life involved is embedded in evolutionary perspective, why not go the full gamit and suggest ways in which our evolutionary history "informs" that life? By failing to make that "next" step, Irvine falters.

Many other books do not leave one wondering. Matt Ridley, for example, examines our "virtues" in light of our evolutionary history, and while he refrains from being prescriptive, he at least suggests some of the features our evolutionary past must surely inform our present. People may not like his adumbration, but at least he has an idea of what that evolutionary past "means" for us in the present (hint: tit-for-tat ethics; a Hayekean kind of society).

It's Irvine's failure to make any connection with the evolutionary past that makes his work disappointing. Even Robert Wright, another evolutionary thinker, came up with some ideas about our inheritance and what he thought it suggested (hint: one-world government, based on utilitarian calculus). Wrong as I believe Wright to be, he at least tried to connect the evolutionary dots.

Because Irvine is too timid to make any claims, not just too timid to make bold claims, he leaves the reader wondering, So what? Yes, my evolutionary past is part and parcel of my present, but, "What does that mean?" Ridley and Wright (even Pinker, Tooby and Cosmides, etc.) have suggestions. Of course, no one is certain, but at least they make a stab at it! That's the excitement about evolutionary biology and psychology that is changing perceptions about everything.

Even if Irvine does not feel comfortable about making any claims, surely he must have some thoughts about what "might be" involved. Even if wrong, at least one has another perspective to add to the list. But to add nothing to the discussion is a serious omission, almost too serious to recommend the book. Still, if you want unvarnished evolutionary theory as it applies to Homo sapiens, without any postulations of what "that" might mean, Irvine presents a good foundation upon which further study can build. Otherwise, I recommend Wright's "The Moral Animal" or Ridley's "The Origin of Virtues." The two come to very different conclusions, but at least they try to "make" something of our evolutionary past. If no implication is involved, then, So what?

5 out of 5 stars Great Stuff very readable for lay person.......2006-02-24

Actually this book reminds me a bit of Alain De Botton's excellent books on philosophers the Consolations of Philosophy and How Proust Save My Life, but without the humour these books tickle you with. At the same time it is refreshing that Irvine does not take himself too seriously. he never gets int he way of his very absorbing topic. I quit smoking while reading this book. and now i know why. ha!

5 out of 5 stars Eye-opening.......2006-02-08

If you're looking for a "philosophy" book that is practical, this book is a welcome addition. Reminiscent of the Ancient Schools of Philosophy - i.e. those that believed that philosophy should make a practical difference in your life, this book provides a comprehensive overview of desire along with some thoughts that may lessen our slavery. If there is one shortcoming, it comes from the fact that because the author covers so much ground, much of it is covered at a very surface level. It would have been helpful if the author could have included a "For Further Reading" section at the end of each chapter. However, when all is said, the value of this work is that it has organized and synthesized the topic and makes you think about what really is driving your behavior.
What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live
Average customer rating: 4.5 out of 5 stars
  • A Must Read for ALL Business People
  • Should Be Named: "Women's Liberation Turns 40"
  • Fresh, original thinking based on actual survey data--welcome to 2005!
What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live
Celinda Lake , Kellyanne Conway , and Catherine Whitney
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

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  3. 50 Ways to Improve Women's Lives: The Essential Women's Guide for Achieving Equality, Health, and Success (Inner Ocean Action Guide) 50 Ways to Improve Women's Lives: The Essential Women's Guide for Achieving Equality, Health, and Success (Inner Ocean Action Guide)
  4. Mankiller: A Chief and Her People Mankiller: A Chief and Her People
  5. Enlightened Power: How Women are Transforming the Practice of Leadership Enlightened Power: How Women are Transforming the Practice of Leadership

ASIN: 0743273826

Book Description

Women are the most powerful force reshaping the future of America. Stronger than political parties, mightier than religious differences, able to leap cultural schisms in a single bound, women are quietly exerting a unified power to make changes in our culture and in commerce, meeting in the middle to achieve their goals. But they're not using traditional means such as getting together and voting or banging on closed doors to demand equal access. In virtually every arena where American women are causing a sea change, they are bypassing the traditional settings that ignore their needs and are creating parallel circuits, which, in turn, then affect the old standards. Across political, religious, racial, and class differences, this new, vital, female center is heralding the most significant change in American culture in the past century.

Two of the hottest trend-spotters in America -- Celinda Lake, a leading political strategist for the Democratic party and one of the nation's foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and president and CEO of The Polling Company, INC.™ -- themselves cross the aisle to reveal the ways in which a newly defined, united power base among women is reshaping the state of our nation much more than the two-sided politics of Left and Right. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book) that they've conducted, Conway and Lake demonstrate how women are getting what they want and need by rejecting outdated traditions and expectations that no longer fit their reality. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don't sacrifice family or sanity. They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women.

And that's just the beginning. In this smart, exhilarating book, Conway and Lake -- who often fall on opposite sides of the country's most polarizing debates -- come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the radioactive, hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity -- doing it their way and, in the process, improving life for all Americans.

Download Description

"Women are the most powerful force reshaping the future of America. Stronger than political parties, mightier than religious differences, able to leap cultural schisms in a single bound, women are quietly exerting a unified power to make changes in our culture and in commerce, meeting in the middle to achieve their goals. But they're not using traditional means such as getting together and voting or banging on closed doors to demand equal access. In virtually every arena where American women are causing a sea change, they are bypassing the traditional settings that ignore their needs and are creating parallel circuits, which, in turn, then affect the old standards. Across political, religious, racial, and class differences, this new, vital, female center is heralding the most significant change in American culture in the past century. Two of the hottest trend-spotters in America -- Celinda Lake, a leading political strategist for the Democratic party and one of the nation's foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and president and CEO of The Polling Company, INC.(TM) -- themselves cross the aisle to reveal the ways in which a newly defined, united power base among women is reshaping the state of our nation much more than the two-sided politics of Left and Right. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book) that they've conducted, Conway and Lake demonstrate how women are getting what they want and need by rejecting outdated traditions and expectations that no longer fit their reality. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don't sacrifice family or sanity. They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. And that's just the beginning. In this smart, exhilarating book, Conway and Lake -- who often fall on opposite sides of the country's most polarizing debates -- come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the radioactive, hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity -- doing it their way and, in the process, improving life for all Americans. "

Customer Reviews:

5 out of 5 stars A Must Read for ALL Business People.......2006-07-05

When I went to law school in the early 80's, 47% of my class was women; however, at that juncture, most women were modeling men. What I noticed was they really didn't own their own power as women. They were more like a female version of men. And, in the 80's, that was true in corporate offices as well. Today, that is all changing. Women are finding their own version of Power.

The majority of my market is women - I built my own companies and today I work with small business entrepreneurs who want to create millionaire success while being true to their core values and doing something that brings them a sense of passion and purpose. That fits the woman profile.

I purchased "What Women Really Want" because a highly successful woman friend (entrepreneur/investor) recommended it. This is a true treasure trove - it is filled with information that EVERY business owner or professional who serves women NEEDS to know!

This book has information I haven't found anywhere else - the specifics are almost endless. The theme is clear: women are coming into their own power on their own terms - and they are finding ways to express their own unique selves and needs in every aspect of what they do, from how they live their lives, to how they run their businesses and how they enjoy their relaxation time.

I strongly suggest that if you serve women or just want to know more about women in the 21st Century that you buy this book today.

J V Crum, III
President / Founder
Conscious Millionaire Institute, LLC

4 out of 5 stars Should Be Named: "Women's Liberation Turns 40".......2006-02-11

This book is filled with fascinating survey data about what women have DONE, especially in just the last decade, but not much about women WANT.
And fascinating facts there are. Two of my favorites are that:

60% of all women aged 40 to 69 are single (!), and

65% of all car purchases are made "directly by women."



4 out of 5 stars Fresh, original thinking based on actual survey data--welcome to 2005!.......2005-11-26

As a professional political analyst myself, I read absolutely everything I can find by Celinda Lake and Kellyanne Conway, whether written separately or together. It takes two top data mavens of opposite political persuasions to sift through hundreds of actual interviews to tell us what the numbers say, today. The two points I found most interesting were the tremendous growth of women-owned businesses (and women business owners) plus the phenomen of the "sandwich generation"--baby boom women dealing with children and their own retirement plans on the one hand but also with the healthcare and financial affairs of aging parents. Today's women face huge family, financial, and career pressures in a way I, as a man, thought I understood but clearly didn't appreciate properly before reading this book. If you are selling a product, planning a political campaign, or worrried aobut how this nation deals with social security and medicare, I think it is well worth your time.
Distractions that keep us from being who we are & Doing what we really want to do
Average customer rating: Not rated
    Distractions that keep us from being who we are & Doing what we really want to do

    Manufacturer: Faith Strong
    ProductGroup: Book
    Binding: Hardcover
    ASIN: 0971868107

    Product Description

    Faith Strong takes you on a personal Journey helping you to reach your full potiential as creative passionate and Committed human beings. she inspires us to confront our "Distractions"
    If You Want What We Have: Sponsorship Meditations
    Average customer rating: 5 out of 5 stars
    • Unique format, conversational tone.
    If You Want What We Have: Sponsorship Meditations
    Joan Larkin
    Manufacturer: Hazelden
    ProductGroup: Book
    Binding: Paperback

    MeditationMeditation | Alternative Medicine | Health, Mind & Body | Subjects | Books
    Substance AbuseSubstance Abuse | Recovery | Health, Mind & Body | Subjects | Books
    Twelve-Step ProgramsTwelve-Step Programs | Recovery | Health, Mind & Body | Subjects | Books
    GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
    GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
    New AgeNew Age | Religion & Spirituality | Subjects | Books | Astrology | Chakras | Channeling | Divination | Dreams | General | Goddesses | Meditation | Mental & Spiritual Healing | Mysticism | New Thought | Reference | Reincarnation | Self-Help | Theosophy | Urantia | Visionary Fiction
    DevotionalsDevotionals | Worship & Devotion | Christianity | Religion & Spirituality | Subjects | Books
    Similar Items:
    1. Twelve Step Sponsorship: How It Works Twelve Step Sponsorship: How It Works
    2. You Can't Make Me Angry You Can't Make Me Angry
    3. Keep Coming Back Gift Book: Humor & Wisdom for Living and Loving Recovery (Keep Coming Back Books) Keep Coming Back Gift Book: Humor & Wisdom for Living and Loving Recovery (Keep Coming Back Books)
    4. A Sponsorship Guide for 12-Step Programs A Sponsorship Guide for 12-Step Programs
    5. Drop The Rock: Removing Character Defects, Steps Six and Seven, Second Edition Drop The Rock: Removing Character Defects, Steps Six and Seven, Second Edition

    Accessories:
    1. RESPeRATE Blood Pressure Lowering Device RESPeRATE Blood Pressure Lowering Device
    2. Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3) Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3)

    ASIN: 1568381921

    Book Description

    Written as conversations between sponsor and sponsee, these daily meditations explore the concerns, dilemmas, and struggles involved every day in recovery. Provides insights for sponsors on mutual trust, compassion, and what is important in recovery.

    Customer Reviews:

    5 out of 5 stars Unique format, conversational tone........2000-01-08

    Different from other "day by day guides," this book features a daily "dialogue" between sponsor and sponsee. The days are arranged one, two, three, etc., and begin with a quote. The quotes are great, from Joan Baez to Marilyn Monroe. Next is an issue or question from the sponsor, followed by a reply from the sponsee. This is a great book for anyone in their first (or any, really) year of recovery. The tone is not preachy or condescending, as can be the case with many books of this genre, but calm, warm and sometimes witty. An excellent appendix is provided in the back of the book, and the index is complete and helpful.
    Boy V. Girl?: How Gender Shapes Who We Are, What We Want, and How We Get Along
    Average customer rating: Not rated
      Boy V. Girl?: How Gender Shapes Who We Are, What We Want, and How We Get Along
      George, Ph.D. Abrahams , and Sheila Ahlbrand
      Manufacturer: Free Spirit Publishing
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Social Science | People & Places | Children's Books | Subjects | Books
      GeneralGeneral | Ages 9-12 | Children's Books | Subjects | Books
      GeneralGeneral | Sexuality | Psychology & Counseling | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Gender Studies | Social Sciences | Nonfiction | Subjects | Books
      SociologySociology | Social Sciences | Nonfiction | Subjects | Books | AIDS | Abuse | Adults | Aging | Children | Class | Communities | Culture | Death | General | History | Leisure | Marriage & Family | Medicine | Men | Occupational | Race Relations | Religion | Research & Measurement | Rural | Social Groups | Social Situations | Social Theory | Suburban | Urban | Women
      Similar Items:
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      3. Awakening the Natural Genius of Black Children Awakening the Natural Genius of Black Children
      4. The Courage To Be Yourself: True Stories By Teens About Cliques, Conflicts, And Overcoming Peer Pressure The Courage To Be Yourself: True Stories By Teens About Cliques, Conflicts, And Overcoming Peer Pressure
      5. The Struggle to Be Strong: True Stories by Teens About Overcoming Tough Times The Struggle to Be Strong: True Stories by Teens About Overcoming Tough Times

      ASIN: 1575421046

      Book Description

      What is gender, anyway? What are gender roles, and who defines them? What are gender stereotypes, and why do they make our lives so difficult? What does it really mean to be a boy or a girl?

      Each day, in countless ways, gender shapes who we are, what we can become, and how we relate to others. BOY V. GIRL? invites young readers to examine the issues, weigh the facts, and overcome gender barriers to make the most of friendships, school, extracurricular activities, and the future.

      The results of a nationwide survey of nearly 2,000 teens and preteens reveal what gender means in kids' everyday lives. A look at TV, movies, music, and advertising helps make kids more media-savvy. Activities and journaling exercises encourage readers to explore their experiences, notice what influences their feelings, beliefs, and choices, and decide what matters to them. Down-to-earth advice guides them to get past other people's expectations and assumption and find out who they really are.

      Throughout, the message is simple and clear: The best defense against stereotypes is to know and like yourself.
      We Want for Our Sisters What We Want for Ourselves, Polygyny~Copartnering: A Relationship, Marriage and Family Alternative
      Average customer rating: Not rated
        We Want for Our Sisters What We Want for Ourselves, Polygyny~Copartnering: A Relationship, Marriage and Family Alternative
        Patricia Dixon
        Manufacturer: Oji Publications
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Family Relationships | Parenting & Families | Subjects | Books
        GeneralGeneral | Parenting & Families | Subjects | Books
        ASIN: 0971900477

        Book Description

        We Want for Our Sisters What We Want for Ourselves, reveals that before European world domination, polygyny was practiced in over 80% of the world's cultures. It has also been practiced throughout Western history and is even done so in contemporary American, however in ways that demoralize women and undermine relationships and families. As an alternative to living without men, Dr. Patricia Dixon proposes open and consensual polygyny or coparterning for African American women and describes the experiences of those who are making it work.

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        3. The Stage Management Handbook
        4. The Ultimate Math Refresher for the GRE, GMAT, and SAT
        5. The Very Hungry Caterpillar board book
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        7. Things Fall Apart: A Novel
        8. Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time
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