Average customer rating:
- Glossy, colorful, devoid of substance
- useless
- Great value
- don't be deceived by the title
- A disorderly book, some good advice, much confusion
|
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
Ellen Lupton
Manufacturer: Princeton Architectural Press
ProductGroup: Book
Binding: Paperback
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The Elements of Typographic Style
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Making and Breaking the Grid: A Graphic Design Layout Workshop
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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
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Grid Systems: Principles of Organizing Type (Design Briefs)
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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Accessories:
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Visual Grammar (Design Briefs)
ASIN: 1568984480 |
Book Description
The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
Customer Reviews:
Glossy, colorful, devoid of substance.......2007-10-09
Ellen Lupton's "Thinking with Type" is a strange book that exists because of itself. It uses different fonts and colors and layout to tell you about different fonts and colors and layout. Even the example text is about itself, and not Lorem Ipsum or some such (for example, "This is Helvetica 9 point" written in Helvetica 9 point).
This is about as meta as you can get, a work of reflexive modern art if you will. Think Godel, Lupton, Bach? But it advertises itself as A Critical Guide for Designers, Writers and Editors, which it surely, emphatically, is not. I learned more from the first few pages of Parker's Looking Good in Print -- a fine book every one of whose commandments Lupton manages to violate -- than from this opus of navel-gazing.
A few concrete things wrong with it: well, the obvious one is that since every design element in this book exists to show itself, the book as a whole is extremely difficult to read. This is exacerbated by bad Index and Table of Contents... the only reason they exist is because they should (sum ergo sum). The fancy rendering of chapters (of which there are three, yes three; moreover they have monosyllabic titles) and sections add to this weird where-am-I-in-the-text effect.
At a graphic design contest level, this might be interesting, but at a "critical guide" level, it is criminal -- worse than type crime. This book suffers from the unpardonable crime of overdesign at any macroscopic level you'd care to think about. Moreover, it simply lacks substance. If a tenth of the time spent typesetting this book had been allocated to actual content, it could have turned out all right. As such, it is full of gloss and color, signifying nothing.
useless.......2007-09-08
I wouldn't recommend this book to anybody. just a fiw bits of information from every area, but nothing specific or useful.
Great value.......2007-09-05
If you're loooking for a good foundational knowledge of type, this is one of the best books for the money you'll find.
don't be deceived by the title.......2007-09-04
not quite helpful with thinking with type as the title suggests. more of a brief historical overview of type and such. does not really help you think critically about type. there are a few other books i would definitely if you're wanting for something deeper about type after reading this book. overall, for the price, it's a decent book to own. i do wish the book talked more about the grid system though.
A disorderly book, some good advice, much confusion.......2007-08-25
This book does not accomplish what it sets out to be, according to the subtitle, "A critical guide for designers, writers, editors & students". It has some interesting examples of unusual designs and has some value for designers of, for example, brochures or advertisements. But the book has limited value for the remaining targeted audience, as far too much of the book is devoted to oddities and strange designs that a writer, editor or student should NEVER even think of using.
The majority of the examples of text settings in the book are unreadable for more than a few lines. No writer who actually wants his or her work to be read should ever want to have the text set in one of these designs.
There are some useful guides on matters such as leading and tracking, but these are lost in the overall jumble. The book merits two stars only because of designers might find it useful. All others should avoid the book.
Book Description
Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.
Customer Reviews:
Great Reference for any Graphic Designer.......2007-09-21
This book has some great resources for any graphic designer, whether you're needing to figure out the right CMYK mixture for a color, or the average envelope size.
Finally! A replacement for the "Pocket Pal".......2007-08-11
A great resource for all the little details you don't find in your design school text books. I've tossed my Pocket Pal and this is next to my copy of Bringhurst now.
for a beginner.........2007-08-04
i'm a big design book junky. i have shelves of them. so once you have all that.. you really don't need this one. it has little tidbits of design how-to's.
The Book Should Be Renamed.......2007-07-20
After reading the mixed reviews from ambiguous raves to detail specific criticisms, I checked out the book myself in a store.
The book isn't awful, but if you have a production department, it's probably better to ask them a question. The book doesn't outline anything that a production artist wouldn't know and that any competent graphic designer should know by heart.
Without any specific mechanicals or keylines, it'll give you an idea or suggestions for package design, but like a typographer doesn't need to get a book that just lists type samples of what they own (you can print samples out yourself with Fontbook or ask a freshman at any university to kidnap one from their Viscom dept.), a package designer should need such basic package design suggestions.
I was hoping for this to be a cheat-sheet kind of book much like the O'Reilly cookbook series might be, but it's the opposite.
An entire chapter devoted to how color prints! Great for a college freshman without access to a prepress class, but entirely asinine for someone who's done press checks. Your better off referencing Pantone's website or ordering yourself one of their color books since it'll be more accurate than a cheaply printed book like this.
It's actually really baffling that any creative person would rather reference an off the rack book that might suffer light or acid deterioration for CMYK swatches rather than Pantone Formula Guide Coated, unCoated, matte.
Yeah, this is a cheap concise reference, but you get what you pay for and this isn't an exception.
The book should be renamed to:
A Cheap Concise Production Reference for Short-cut Takers
Forms, folds and sizes.......2007-06-27
This is an awesome reference for all types of folds and designer packaging stuff. Excellent.
Book Description
This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!
Customer Reviews:
Excellent guide and reference material........2007-01-10
I use this book to teach my first year graphic design students. It has some excellent and simple illustrations. The layout of the book is very friendly and easy to follow.
Excellent book!! - "Conflicted" should look a little deeper!.......2006-12-02
First of all, if "Conflicted" found the book difficult to follow, so be it. Mileage varies from person to person. And I will agree, the cover is a disappointment.
However, the part you couldn't read was a design element, not intended as text to be read; the **title** is printed in clear letters at the top of the cover. Second, this book is intended for beginners and - since we supposedly learn 90% of everything we *ever* learn by example - it tries to teach as much by example as by assertion. Hence, the informal style and wonderful profusion of examples. White **shows** as well as tells on almost every two-page spread - that's one of the major strengths of the book, in my opinion. Instead of distracting the reader by content-specific illustrations, he chose **very carefully** hand-drawn illustrations - and, by the way, mostly black and white to keep the book affordable. And for all that concrete terminology you couldn't find - try the Glossary that begins on p. 241.
As I said, your mileage may vary. But to me, this book presents the basic concepts of page and type design for the beginner in a way that really worked for me. 30 years later, I still value it!
Thank you, Mr White........2006-05-13
I have probably never learned more about any subject than I have with this book. Being the eternal student, I can be critical if a book doesn't teach me anything new, or pads itself out with extraneous rot. This book does neither of these things. It is concise, incredibly comprehensive, clear, honest and delivers much much MUCH. How I would love to get inside this man's brain and/or have him partner my business! The attention to detail and range of example is exhilarating. An exemplary work that could very well have delivered the bones of my entrepreneurial idea, or at the very least, given me the vim and knowledge to execute it. Thank you, Mr White.
Conflicted.......2005-09-21
The Good:
The book contains an abundance of illustrations which can be very helpful. The author uses the text of the book itself as bad examples of design.
The Bad:
As a newbie to publication design, I approached this book as a student. I probably would have never even opened the cover of it if it weren't required for a class. The design of the cover (and most of the book) is horrible. I can't read the title and it does nothing to attract me visually. The illustrations are so sloppy they are unprofessional. Although sketches in real life should be messy, the sketches in the book should at least be interpretable. The author never uses any concrete terminology, so it is difficult categorize information as you absorb it.
An Especially Useful Feature . . ........2005-08-11
Rather than reiterating what other reviewers have already done a great job of covering, I'll simply put my proverbial 2 cents worth in for my favorite feature of the book.
Anyone who has taken design classes or read many design books has seen that the authors almost always instruct the reader to sketch out "roughs" of ideas on paper while doing the initial brainstorming on a design. This is the only book I've run into with any quantity of such sketches included.
It's always a pleasure to see an author put their money, or in this case their page space, where their mouth is.
Nicely Done.
Average customer rating:
- Not the best book on the subject
- thorough, thoughtful
- An excellent resource
- Rules on all levels!!!!!
- indispensable guidelines from a pro
|
Type Rules!: The Designer's Guide to Professional Typography
Ilene Strizver
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback
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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
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The Complete Manual of Typography
ASIN: 047172114X |
Book Description
"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, International Typeface Corporation
"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it."
—Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC
Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.
This new Second Edition also includes three new features:
- Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques
- Type Tips—Expert tips and helpful hints that offer insightful details on covered topics
- Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world
Customer Reviews:
Not the best book on the subject.......2006-11-06
The author teaches at SVA, where I'm a student. I had hoped the exercises in this book would improve my skills, but it's really for beginners, giving an overview of the basic principles. And the exercises aren't of much benefit without anyone to critique the results. There are better books out there for a general overview (re: typology).
thorough, thoughtful.......2006-06-30
Type Rules! - geared specifically for teaching at the college level - is one of the best basic typography books I've seen. Ilene Strizver has done a terrific job of breaking down the components of typography into digestable chapters, each complemented by clear, intelligent exercises. The book is replete with illustrations that serve as solid examples of each concept she articulates; and includes guidance for utilizing current design software. I'd recommend this book hands down to any teacher or student of design - as well as to any practicing typographer seeking to hone their skills.
An excellent resource.......2006-06-30
The first edition was an incredibly valuable resource, and I referred to it often in my work. I could easily find answers to all kinds questions about type and design. This new edition is even better. It's still as thoughtfully and clearly written as the first edition, and is still filled with great designs to illustrate a point. But it's been completely updated so it's current with the latest versions of software. And it has some new features like "Type Tips," which I'm finding especially enlightening, and exercises at the end of each chapter, which must make this an excellent text for teachers. This is a "must-have" for graphic designers.
Rules on all levels!!!!!.......2006-06-26
This thoughtfully designed and written book works (rules!) on all levels. For someone entirely new to typography the book is approachable while providing a considerable education. For industry professionals who "know everything there is to know" about typography, the book is an excellent creative reference to remind one of a rule or technique long-forgotten or to alarm one with the realization they do not know everything about typography. The visual examples utilized in the book were well-considered and drive home the messages. The Quark tips alone make this book worth purchasing. As a companion to any library of typography or design books, Type Rules! is the designer's "Elements of Style" -- a reference book no one can afford to be without and one that never goes out of style.
indispensable guidelines from a pro.......2006-05-17
A thorough, straightforward and clearly understandable guide to the effective use of typography. Bravo. Strizver certainly knows the ins and outs of typography from the essential basics to some very sophisticated fine points but, more importantly, is able to communicate this knowledge in a concise manner that will be useful to a beginner but, might even impart some new tips to the experienced aficionado.
Book Description
A wealth of insider information for graphic designers collected from vendors illuminates how to get faster, more accurate and less expensive results. Prepress services, paper merchants, photographers, copywriters, illustrators, printers, and web technicians are all included, with information for each provided in quick informed tips.
* This book will appeal to designers of all experience as well as desktop publishers
* Saves designers time and money--the two things they need most
* Invaluable information presented in quick, easy bite-sized pieces
Customer Reviews:
Covers the basics of how to survive in the profession.......2001-11-09
Graphic designers will appreciate an approach which covers the basics of how to survive in the profession. From obtaining strong copy and locating the right illustrator for the job to producing professional-quality photos and preparing digital files, this covers all the details necessary to build professional working relationships with writers, illustrators, Web technicians and others. An essential reference.
Book Description
Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds. There are hundreds of options and after a day in front of the computer screen, it's hard to be convinced that any one of them is the right choice. Type Style Finder is the answer for many weary designers.
This rich volume is the easy to navigate, sourcebook for choosing type and color. Divided into four sections-aspect, mood, time frame era, and age group-this book aids readers in recognizing the best font and color combinations to complete their design projects with effective results. A virtual catalog of typefaces, Type Style Finder is destined to be on every designers desk.
Customer Reviews:
Worth a graphic designer's time.......2007-05-13
It's very easy to find a font for any given project with this guide. It is organized by theme and emotional content . . . looking for a fun font or a kids font or a fantasy font? There are several recommendations for each section. My only complaint about this book is that I would like to see each section expanded with further suggestions. If you find a theme that works for you then, most likely, you will only find 2-3 pages of suggested fonts. It's a great concept for a book. Hopefully, the author will release additional editions at some later date.
Type Style Finder: The Busy Designer's Guide to Type.......2007-01-10
A fine collection of examples of combinations of types, styles and colors for all graphic designers.
Fun resource to have.......2006-07-13
While books of this type can lose their freshness after awhile (as fonts come and go out of fashion and as new faces are created), this is a novel and fun way to see what fonts convey the attitude/atmosphere you want to create. Mr. Samara's book lists various styles such as business, gothic, humorous, etc. and shows samples comprising several pages of current typefaces for each desired effect. It's set up as a typeface catalog under the various descriptive headings. As a designer I appreciate having a collection like this at my fingertips, and highly recommend this to anyone who works with fonts and typography. It stays on my desktop - it never finds the bookshelf!
essential.......2006-01-13
this book will stay very close to your desk.
great time-saver, great source of inspiration.
Book Description
The complete and user-friendly introduction to graphic designâin a new edition
Now with information on Web site design, plus examples, exercises, and more!
Today, anyone with a good basic computer setup can produce a newsletter or a Web pageâbut to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop.
Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production.
This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrationsâand offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs.
Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.
Customer Reviews:
A good book for beginners.......2001-04-12
I just went through the book, the most important part i liked is its language which is very welcoming for a beginner. I know lots of graphic softwares very well, but unware of some basic designing fundamentals. This book showed me the way. Though the samples in the book is few and not very interesting but has lots of basic information written in compact form so that a beginner can refer back any time. The book is broken down into basic topics a designer should know and its related subtopics. I liked its exercises at end of each chapter. May not be interesting to a person who is already a professional, but its a very handy book for anybody who want to become a designer with limited knowledge about it. I think one should go through it before trying out very hi-end designing books.
perhaps useful as a poor man's "for dummies" book on design.......1998-06-13
This book was required reading for a publication class taughtby Toor. In general, the book is extremely simple, even simplistic,and gives the reader only a cursory glance at desktop publishing, suggesting many obvious cliches and "tried and true" design solutions rather than training the reader's visual sense. Some of the design examples are crude and amateurish. Ironically, the book is poorly designed as well, making liberal use of overused default graphics software "effects" and muddy, low-resolution graphics. Very disappointing... I would suggest this book only to non-designers who do want to really learn anything about design, but are only looking for some easy answers.
Average customer rating:
- Lunchbox Studios
- Just one small problem
- Web Type is a Knock-Out (Editor's Choice)
|
The Designer's Guide to Web Type: Your Connection to the Best Fonts Online
Manufacturer: Hearst Books
ProductGroup: Book
Binding: Paperback
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Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find
ASIN: 0060933739 |
Book Description
This is the must-have reference guide for digital designers, graphic artists, new media artisans and typographers who use type as a creative tool in their work. It showcases the latest, greatest type fonts of the world's hottest online foundries, their Internet addresses (for downloading software or freeware) and electrifying examples of their graphic design applications.
The fonts are separated by style (textured, techno, experimental), in addition to being indexed alphabetically and by foundry, making The Designer's Guide to Webtype the most versatile, user-friendly book on type a designer can own!
* Showcases more than 100 innovative designer fonts
* Foundries sampled include Adobe, Fonthaus Fonthead, Fountain, Garagefonts, ITC and more
* Also works as an excellent idea book
Customer Reviews:
Lunchbox Studios.......2005-03-01
Isabella Valentine's report of Lunchbox Studios being out of business is not quite accurate - I just bought their font set today (03/01/05). The company is in transition, having moved recently from New York City to Los Angeles. The Web site has yet to be updated with the current contact information, so it's easy to understand how Isabella concluded that they're out of business (I almost gave up myself). Lunchbox is actually under the same roof as Reelhouse.com.
Actually I'm just as happy for Isabella's comment, since it led me to Lunchbox and their excellent set of fonts.
Just one small problem.......2004-07-27
Yes this book has some of the best fonts online and gives websites on where to buy them.
Yes this book is excellent quality, full color, excellent graphics, accurate, edited wonderfully.
Yes this is a fantastic fonts book - one of the best I've seen.
But... one small problem. A huge majority of these fonts come one website (lunchbox studios) which is no longer in business. I tried to buy the fonts myself. The company turned off their phone, their credit card system, etc. even though their website looks like it is up and working. So even though the fonts may LOOK good in the book... they will most likely not be available where it says.
Web Type is a Knock-Out (Editor's Choice).......2002-03-07
This book was selected as our Editor's Choice for March 2002 for several reasons...
First, it's a masterpiece of visual delights -- each of the fonts reviewed includes the font in creative use, actual publications where they have appeared, or simply a creative expression.
Most importantly, the book contains full descriptions, foundry, author/artist and details about the font. Then the second half of the book shows full font listings in both positive and negative. Sweet.
All in all the book is a delight to hold and browse. Even if you're not looking for a font, the visuals are stunning -- printed in full color on 100lb enamel stock.
We highly recommend "Designers Guide to Web Type" for your connection to the best fonts online... or purely for its aesthetic value -- making it the editor's choice in this month's Design-Bookshelf.com.
Fred Showker
Customer Reviews:
Excellent advice and a fine collection of fonts.......2002-01-03
I'm only giving this excellent book a four star rating as it was published in 1995, so some of the information about using software to manage fonts and compose text is out of date, and although there is a chapter on e-mail, there's nothing on the WWW. However, this is only a small fraction of the body of this very valuable book. In addition to being an outstanding and clearly explained guide to typography, the companion CD contains a very superior and diversified collection of finely executed fonts. I've been using them professionally and personally since I first acquired a copy when the book was published.
Both the book and the fonts are well worth the investment. I hope this fine volume will be updated.
Mediorcre book with inflated reviews........1999-11-18
I hate when there are nothing but overly-ecstatic reviews for a particular book. You should be skeptical too. The first few chapters of this book are a good reference for designers who have little experience working with type on computers. There is also a chapter on "The Rules of Digital Typography" that offers a great deal of help for the novice, but will nauseate the experienced. It contains a chapter on creating juvenile Photoshop treatments such as "Type in flames." 100 out of the 271 pages of this book are spec sheets for the imitation fonts included with the CD. The overall design of the book is substandard for a design book. Overall, the book is a good resource for those who lack fundamental graphic design education (which includes typography), but of little use to the experienced designer.
Should be called the digital type bible.......1999-09-07
This is the best treatment of digital typography I've ever seen. Sean has not only addressed both technical and aesthetic issues, he has done it in a refreshing and witty tone that had me laughing out loud. Unlike many computer graphic design books on the market today, this one is NOT written for Mac users only; PC users will find this book immensely helpful in dealing with cross-platform problems that crop up when dealing with service bureaus. I consider this my most valuable reference book. With its wealth of technical info, beautiful typography, and solid design technique--not to mention the CD-ROM full of fonts!--it's a steal. I'd urge everyone from design pros to administrative assistants to buy this one.
This is a high quality book on typography and a great value!.......1999-05-05
As a college professor who has taught typography for the past 12 years, I have been waiting for a book & CD like this. The type history, technique tutorials, font handling tips and specimens are good overviews for my students and the font library is great. These fonts are good quality, and better yet, the CD contains both IBM & Mac in two formats for cross platform work. This is a good complete font library for beginners who are stuck using that long list of bad novelty display fonts which loaded with a word processing program. Also, any outdated info in the technical section (re: versions of software) is updated on the author's website.
A stunningly beautiful book about fonts........1999-01-25
This book contains all sorts of great information about fonts. As a bonus, the book design is gorgeous and the book comes with some wonderful fonts on CD-ROM. I highly recommend this book to anyone interested in design and typography, especially those who strive to put a slightly higher level of quality and detail into their work.
Average customer rating:
|
Designer's Guide to Typography: A Step-By-Step Publishing Book
Manufacturer: Watson-Guptill Pubns
ProductGroup: Book
Binding: Hardcover
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ASIN: 0823013081 |
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- Alan Simpson's Window Vista Bible
- America on Film: Representing Race, Class, Gender, and Sexuality at the Movies
- And Tango Makes Three
Books Index
Books Home
Recommended Books
- A Farther Shore: Ireland's Long Road to Peace
- Shadow Point
- Insiders: Take It Off
- K-Pax III: The Worlds of Prot
- How to Raise an American: 1776 Fun and Easy Tools, Tips, and Activities to Help Your Child Love This
- Plastic Part Design for Injection Molding : An Introduction
- Looking for Longleaf: The Fall and Rise of an American Forest
- Drawing Fire: A Combat Artist at War : Pacific Europe Korea Indochina Vietnam
- From the eagle's wing;: A biography of John Muir
- Trade Liberalization, Competition and the Wto
