Book Description
With its ever-tightening integration with Adobe's full suite of creative products and its own increasingly sophisticated feature set, InDesign is winning legions of Quark and FrameMaker converts. If you’re among them–or if you've decided to sidestep those programs altogether–you need this book. In these pages, the Adobe Creative Team uses a series of project-based lessons to provide a thorough grounding in the InDesign school of page design. You'll find step-by-step lessons in InDesign CS2 fundamentals plus plenty of the advanced tips and techniques you need to take your page designs to the next level. The workbook-style format includes self-paced lessons followed by review questions to reinforce the knowledge and a CD with all of the files required to complete the book's projects. Throughout, special focus is given to the features new to InDesign CS: the new Adobe Bridge file browser; object styles, snippets, smarter text handling, the ability to hide or show layers in Photoshop and PDF files, and much more.
Customer Reviews:
Very helpful.......2007-05-09
I am a convert from PageMaker, so I was already familiar with a lot of the functions in InDesign. However, the book has still been very beneficial. The examples and already finished or almost finished documents that come on the disc are great tools to learn with.
The book is easy to read, despite being written by Adobe. Sometimes the only way to learn is to buy a book written by a third party, but I've found that is not the case here. Adobe did a great job.
What about CS3?.......2007-04-21
I'm only giving it 1 star because CS3 has now been released, so the book is of modest value except for those who wish not to take advantage of the new and improved. Try taking this one to a used book store and you'll see that at "1" it's over-rated.
Aside from that, this is an excellent series of manuals, particular valuable as software publishers no longer include manuals! As they say at O'Reilly: "The book that should have been in the box."
Adobe InDesign CS2 Classroom in a Book.......2007-03-15
This book is extremely helpful with the Adobe InDesign program I wish I would have had it a year ago!!
Esencial para básicos e intermedios.......2007-01-12
Como instructora de productos adobe, puedo comentarles que es un libro que contiene todo lo necesario para poner en marcha a cualquier persona en Indesign. Cubre desde aspectos básicos hasta intermedio. Le hace falta más lecciones sobre armado de documentos. No es perfecto, pero le pongo 5 estrellas porque es el mejor material para empezar a aprender y aún si usas el programa en forma empírica aprenderás muchas de las posibilidades de Indesign. Si necesitas más práctica en formación editorial, tienes que buscar más material. Este libro contiene lo esencial de: creación de documentos, páginas maestras, manejo de frames, flujo de texto, estilos de párrafo, carácter y objeto, control tipográfico, caracteres especiales, creación de color, control de imágenes vinculadas, cómo colocar formatos nativos, PSDs, AIs, PDFs, manejo de documentos largos, books e índices, manejo de color, creación de tablas, uso de transparencia, impresión y exportación PDF. Adelante, es bueno.
Classroom in a book InDesign CS2.......2007-01-06
An excellent way to learn the program in depth working from the CD and book simultaneously at your own pace. Money well spent.
Book Description
More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more. Writers and editors who design documents.
Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.
Customer Reviews:
Dreadful.......2007-05-21
This book was required for a graduate course in visual communications. The book is written in a style of chest-puffing academic balderdash that renders it useless and unreadable. Crummy paper and truly ugly illustrations add to the miasma. I usually keep classroom texts but I'm selling back this one. I won't get much money though because it's so poorly bound that it looks much more used than it really was. Poor unlucky student who buys it.
Poor quality.......2005-09-12
The content of this book is not bad, but the actual quality of product is horrendous.
I have had this text for about a week and the pages have already become unbound. Some of the pages look like they were printed on a photocopier running out of ink. The text is fine, but the graphs look terrible. One would think that a book about design would have put more thought into their own design and production run.
My gripe is simply that this book is too much money for the truly piss-poor physical quality. $76 for a book whose binding became unglued in the first week? $76 for a text whose pages look like they were printed on with an empty toner cartridge? This is a sick joke! Designing Visual Language is a piece of junk and Allyn & Bacon should be ashamed of themselves for having no quality control.
Addendum...
I'm wondering why people have not found this review helpful. Is it because they want to buy a book that is poorly made? If so, I invite you to buy the book. Unless Allyn & Bacon make some serious changes, you'll soon think, "Maybe his review WAS helpful after all!" but by that time you'll be out $76.
Designing Visual Language.......2001-07-14
It reads kind of like a text book, but the information is very good. I am trying to learn about graphic design in my free time and this book has helped me to better understand the basics of visual communication. I have also reciently read "The non-designers design book", which I also recommend. This book starts at the beginning and helps you to understand what you must do, and take into account in order to make something visually pleasing. It has helped me in my design efforts. The book was lent to me and now I plan on buying it, it was so good. I might even look into the rest of the books in the series. (The Allyn & Bacon series in Technical Communication) All in all a good book. I give it 4 stars
Book Description
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.
Customer Reviews:
A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!.......2007-03-02
I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work.
It does have some content that is slightly outdated, but with such rapid upgrades in software, this is expected. This will be one book from college I will not likely sell back!
It's a Keeper.......2003-01-17
I am a first year advertising student at Georgian College, Canada and we used this book for our copywriting class. Our teacher reccomended we keep it for future reference and that is what I will definetly do. This book was very easy to read and informative.
new edition out.......2000-08-11
NOT A REVIEW. The 7th edition of this book is out (August 2000)
Creative and interesting.......2000-05-10
I found this book to be creative interesting to the reader. Compared to ither books in the same field it's almost the best
Customer Reviews:
A must have for a newsletter specialist!.......1999-12-18
In all the books I have on newsletter design, this has been the most beneficial! It offers many great examples in full color stating what each design has to offer. It has lots of tips and addresses each part that goes into newsletters from nameplates to the mailing panel. I wish they would come out with a new one!
Great for Designing Newsletter Style Websites!.......1998-08-02
Good design and layout is important for the success of any Website. Websites are created to share information of one sort or another and do not follow any one design pattern. One popular design format for sharing information online that we should be familiar with is the newsletter style that is intended to communicate information in similar fashion as the common newsletters we get in the mail. Most news reporting Websites use this same format. Mark Beach and Elaine Floyd have written Newsletter Sourcebook to offer readers plenty of sample layouts and creative newsletter design assistance.
The book measures 8 1/2" by 11" and contains many full-colored examples of newsletter layouts and design tips. Many of the samples can be easily adapted for Website design purposes. Although this book is not intended to deal entirely with Website design principles, the placement of graphic images, the effective use of colors, the creative use of columns, the struc! ture of text, and font selection can assist Website designers to produce top-notch newsletter Websites. A number of Website screen shots are provided to display the impact made by online newsletters.
With a little re-working this book could easily pass for a Website design handbook. The advantages of using this book are crystal clear. The authors have been in the newsletter business for many years. This book is proof of it. Their experience is demonstrated by the detailed work exhibited throughout. Anyone can achieve similar results. Additionally, when time is short the Website designer can quickly thumb through this book for easy ideas to put to use. All that is necessary is basic knowledge of HTML programming and/or the use of good Website design software programs.
Begin creating newsworthy Websites, newsletters, and other forms of promotional literature for yourself and for others with this great resource book today. This is a must-have book!
Average customer rating:
- Before&AfterPageDesign-Great Book!
- Dated but Useful
- Great tips.
- New to design?
- Good material for the starting designer
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Before & After Page Design
John McWade
Manufacturer: Peachpit Press
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Before and After Graphics for Business
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Robin Williams Design Workshop, 2nd Edition
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The Non-Designer's Design Book
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Design-It-Yourself: Graphic Workshop: The Step-By-Step Guide (Design It Yourself)
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The Complete Manual of Typography
ASIN: 020179537X |
Book Description
Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
Customer Reviews:
Before&AfterPageDesign-Great Book!.......2007-09-30
This is a great and helpful book for graphic designers, beginning and advanced. It is a thin book, paperback, not heavy to carry around with you. It's also easy to read and understand. Also a great price/value. I would recommend it to anyone who wants to learn more about design. :) :)
Dated but Useful.......2007-07-24
Would rather recommend their beautiful magazine and/or PDF publications which come out irregularly. Every issue is a treat. Take caution however; sadly their customer service treats subscription problems with contempt.
Great tips........2007-06-29
I subscribe to the before & after website and decided to buy this book based on my satisfaction with that membership. The book has great design information. It's so helpful to have the here's what it looked like before and here's how it could be better aspects. It really helps me in my design work.
New to design?.......2006-07-09
This book is wonderful for designers new to design. It teaches you the basics rules and gives plenty of examples (before and after) of how to arrange elements and type.
Very "eye catching" solutions! I am an illustrator & this is a wonderful way to enhance and round out my creativity in my illustrations. A definite must for someone new.
Good material for the starting designer.......2006-02-27
Good book, teaches you the basics of desing this book should be purchased by people that are barely starting.
Average customer rating:
- Every graphic designer needs this book!
- Well written, maybe. Crammed full of knowledge, hardly.
- A Must Have for Every Beginner
- Wonderful introduction to the printing process!
|
Official Adobe(R) Print Publishing Guide
Adobe Creative Team
Manufacturer: Adobe Press
ProductGroup: Book
Binding: Paperback
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ASIN: 1568304684 |
Amazon.com
This well-written, full-color guide from Adobe teaches managers and designers the relevant issues and problems that need to be considered with any professional-level print job. It helps weigh the benefits of doing particular tasks yourself against assigning them to a prepress professional. The first chapter describes color, print, and prepress terms; computer graphics; and various printing processes. Next, the guide explains how to construct a publication, teaching you about color-management systems, special printing techniques, color correction, registration, resolution, dot gain, scanning, duotones and tritones, and vector graphics. This section introduces you to image editing, interpolation, graphic file formats, type, and font formats. The third chapter discusses how to convert to Postscript, color proof, print via the Web, and archive files in PDF form. The final chapter focuses on project-management guidelines: you assess your budget, schedule, and other goals and consider prepress tasks, vendors, printers, page-layout files, and file-handoff checklists. Each chapter ends with a case study that explores the decision-making processes behind the production of an award-winning publication. An appendix provides a table of Postscript error messages, their meaning, and common solutions. A second appendix displays process-color charts, and a glossary of printing, desktop-publishing, and computer-graphics terms rounds out the book. --Kathleen Caster
Customer Reviews:
Every graphic designer needs this book!.......2000-09-30
This book was better than I had ever expected! I am a recent graduate and working in graphic design, and throughout school they never taught us much about pre-press. Now that I have to send my jobs to a commercial printer I realized that there was a lot that I had to learn. This book is great - it has interesting graphics and is set up in a way that makes it easy to read. It is a great tool for the beginner who needs to learn more about pre-press and printing issues, as well as the experienced designer for whom this would make an excellent resource book. It goes through the printing process and explains all aspects of pre-press, including how you should prepare your graphics before sending them off to a commercial printer and what you should leave for them to do for you. It also explains how to cut costs with your projects. I guarantee that no matter what your skill level, this book will become an important piece in your design library.
Well written, maybe. Crammed full of knowledge, hardly........2000-08-10
Yet another book from Adobe Publishing, toting their own horn. (it should be no surprise that any reference made to a DTP program is made to PageMaker, and not Quark), but that's just Adobe propaganda, easily ignored. Informative, yes, but I think somone forgot to proofread the thing.
If it were a 'class room in a book' that's one thing, but being a 'print publishing guide', Adobe shouldn't so readily dismiss True Type fonts in preference for PostScript Fonts, Quark for Pagemaker...etc. I know it's an Adobe guide, but com'on, I expected them to give out a fairer treatment than that.
A Must Have for Every Beginner.......1999-07-22
Where was this book when I was starting out? This is THE INDISPENSIBLE BOOK for everyone who has bought a copy of Corel Draw or Illustrator or (gad) Publisher and now thinks they are full fledged "desktop publishers." THIS BOOK IS CRAMMED FULL OF KNOWLEDGE that will separate you from the clueless. Buy it. Read it. Memorize it. Then go to your service bureau and learn some more!!
Wonderful introduction to the printing process!.......1999-01-03
A clear and concise overview focusing on the intoductory knowledge needed to prepare documents for publishing - excellent illustrations - a necessary guide for every new Graphic Designer.
Book Description
*Besides the photos, type and the treatment of words is the most important element on a scrapbook page. The words scrapbookers use add depth to the meaning and content of their layouts--and they can be even more effective when artfully presented with types designed to evoke certain emotions, sensibilities, or dimensions.
*Typography was recently ranked the fifth most popular topic among Memory Makers readers, a trend made evident in the market by the popularity of various lettering products (monograms, die cuts, rub-ons, etc.).
Combining learnable techniques with strong, inspiring artwork, Type Cast will teach readers how to get the most out of their tools, supplies, and even their own handwriting to create fabulous pages that fully integrate text into successful designs. With the help of professional scrapbook designers who love to play with type, readers will learn how to:
*Choose the perfect lettering to portray mood or theme
*Have fun mixing and matching letter types
*Integrate type into page design for good balance and proportion
*Create titles
*And journal with maximum impact
Screen captures demonstrate ways to add digital type to handmade pages, while step-by-step photographs accompany written instruction to illustrate exciting techniques for using letter templates, stamps, die cuts and ready-mades.
Customer Reviews:
VERY creative type ideas..........2007-04-22
This is a great book. Anyone who looks at my pages knows that I can't scrap without my computer - you'd be VERY hardpressed to find a page that doesn't use a computer font in some way. So, clearly, the computer-related sections of the book seemed most familiar, but I have begun to 'branch out' more in title treatments and such, using stickers, rub ons, etc. more and this book gave me a lot of creative ideas.
Average customer rating:
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The Complete Guide to Digital Type: Creative Use of Typography in the Digital Arts
Andy Ellison
Manufacturer: Collins Design
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Making and Breaking the Grid: A Graphic Design Layout Workshop
ASIN: 0060727926
Release Date: 2004-08-17 |
Book Description
This comprehensive guide to creating and using digital type, both in print and for the web, is an essential reference for students and practicing designers alike. An introduction offers a brief history and discusses font classification, software, and the ways in which the computer has revolutionized typography. A section on good typographic practice provides expert advice on issues such as legibility, contrast, size, line length, line spacing, and justification, as well as guidance on how to lay out type and construct grids.
Step-by-step explanations are provided for creating a wide range of type effects: drop shadows, wood block style, bevel and emboss, gradients, fading type, type on curves, perforated type, and more. Designing type for the screen presents a new set of challenges and topics covered include editable HTML, type as an image, and how to choose fonts, type size, and color. A chapter on creating your own fonts discusses how to get the most out of industry -- standard software -- Fontographer and FontLab -- and describes how to build up letterforms and refine them in Photoshop or Illustrator. Numerous creative approaches to font design discussed here include amending existing typefaces, combining typefaces, and creating fonts out of found objects.
With clear, authoritative text and over 400 diagrams and full-color illustrations, The Complete Guide to Digital Type will inform and inspire designers of all levels of experience.
Customer Reviews:
Keep looking.......2002-05-24
An interesting book at best. If you are looking for a book filled with page layouts and designs that market themselves only to the trade, then this one's for you. I agree with the review that suggests this book as a great addition to your library of graphic design books . . . however, I did not find it to be helpful in developing page layouts for real life clients. It IS a wonderful collection of cutting edge design but it misses the mark for designers needing inspiration for down-to-earth and corporate-type clients.
Excellent layout ideas!.......2001-03-19
I really like this book a lot. I am currently building my graphic design library and feel this is a great addition. The layouts are all very intersting and there are a lot of great ideas. When working on a new project I will flip through this book to help me spur new ideas and sketch them out. This book has been indispensable. I am giving it 4 stars (and not 5) because I wish it was longer!
ranks of mediocrity.......2000-12-05
Sure, this book could inspire great designs, but so could a box of chocolates. It's more of the same. It simply doesn't rise above all the mediocre titles available on the market. Recommended if you're trying to build a sizable graphic design library, but if this is the only layout resource/inspiration book you might buy, think again.
Average customer rating:
- A "Must-Have" Tool for Print and Web Designers
|
Type & Color: A Handbook of Creative Combinations
Alton Cook , and
Robert Fleury
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Hardcover
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ASIN: 0935603190 |
Customer Reviews:
A "Must-Have" Tool for Print and Web Designers.......2007-07-29
How will it look? Type & Color makes it easy to see exactly how it will look. And it will help you shake the cobwebs out and come up with new and exciting combinations.
Sheets and sheets of plastic overlays allow you to view a wide variety of fonts in color and juxtapose color and type to your heart's content.
Here's a tool that's timeless. Get one today (check with the seller to be certain the overlays are still in the book) -- before it becomes impossible to find a copy of this gem.
Books:
- Adobe InDesign CS2 Classroom in a Book
- Adobe InDesign f/x and Design: A Straight-Shooting Lesson Plan for Professional Publishers to Hit the Ground Running with Adobe's Hot New Page-Layout Program
- Adobe Photoshop CS2 Classroom in a Book
- Alan Simpson's Window Vista Bible
- America on Film: Representing Race, Class, Gender, and Sexuality at the Movies
- And Tango Makes Three
- Andy Warhol: Giant Size
- Art of Analog Layout, The (2nd Edition)
- Art of Technique, The: An Aesthetic Approach to Film and Video Production
- Barbaro: The Horse Who Captured America's Heart
Books Index
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