Book Description
A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.
Customer Reviews:
Great starter for aspiring art directors........2007-06-10
I'm an advertising professor, and I've used Landa's "Advertising by Design" for three different classes when teaching an Introduction to Advertising Design course.
The book is clearly written, organized well and rich in contemporary examples. Landa does a good job of discussing the problem-solving aspects of the art director's daily grind. And she very quickly establishes that there is a significant difference between graphic design and advertising design.
In her next edition, I'd like to see a section dedicated to ideation, perhaps talking about SCAMPER, non-linear brainstorming and other tools to help the student develop a good conceptual foundation. But, overall, I would recommend this book without reservation.
So helpful!.......2006-03-20
Finally a book about advertising that helps the reader understand how to develop relevant concepts as well as design! There are so many great examples of concept categories and so much excellent info on how-to create a cohesive campaign. The info on guerilla advertising and TV is very helpful.
Great info on designing ads.......2004-06-04
Fantastic guide for idea generation, designing unified ad campaigns and creative approaches. Very valuable information and great examples of award-winning ads and ad campaigns. Really interesting info about ad history that I didn't learn in college!
Amazon.com
Steven Johnson turns the tables on the way we consider our computer interfaces. While many discussions focus on how interfaces help us work by adapting to our ways of thinking and our real-world metaphors, Johnson jumps from there to look at how our thinking and world view are altered by our computer interfaces.
He begins with the simple: The mouse improved the spatial nature of our computers by letting us move, by the proxy of our pointers, within the screen. The windows metaphor made cyberspace a 3-D space. And while we tend to think about the graphical nature of interfaces, Johnson also explores the textual side and how it has changed the way we work with the written word.
Interface Culture then goes on to show how, with each advance in technology, the interface shapes our perceptions in new ways. Where mice and windows turned the computing world into cyberspace, agents have created a perception of software as personality. On the larger scale, Johnson sees these tools, originally built on noncyber metaphors, as creating, in their turn, a new set of metaphors for looking at the rest of the world. And while he finds it exciting, he spends considerable time on such shortcomings in our approach to interfacing: what he considers the excessive emphasis on graphics elements at the cost of anything textual. Johnson, who is the editor of the cerebral Feed Web site and whom Newsweek called one of the most influential people in cyberspace, has written an intelligent book about interface design, its relationship to the real world, and how it affects our perception of worlds both cyber and physical.
Book Description
In this hip, erudite manifesto, Steven Johnson bridges the gap that yawns between technology and the arts.
Drawing on his own expertise in the humanities and on the Web, Steven Johnson not only demonstrates how interfaces-those buttons, graphics, and words on the computer screen through which we control information-influence our daily lives, but also tracks their roots back to Victorian novels, early cinema, and even medieval urban planning. The result is a lush cultural and historical tableau in which today's interfaces take their rightful place in the lineage of artistic innovation. With a distinctively accessible style, Interface Culture brings new intellectual depth to the vital discussion of how technology has transformed society, and is sure to provoke wide debate in both literary and technological circles.
"One of the Web's intellectual heavyweights." -Washington Post
"A must read for avid Web browsers." -USA Today
"The place to get fed." -Spin
Customer Reviews:
5 stars.......2007-02-24
Service was great and the book I ordered arrived quickly. It was in the exact condition listed so I'm very happy.
Doctoral Student. Gonzaga University, Spokane WA........2004-11-23
Before I continue with a review I would like to explain what "Interface" means in terms of the title of the book: Is the interaction between the user and the computer through soft wares and programs, in order to have a communication technology goal and meaning. This "interface serves as a kind of translator, mediating between the two parties, making one sensible to the other."(P: 14) The relationship between the computer and the human is made by meaning and expression rather than physical force.
Steven Johnson takes us from the beginning of technological discoveries; starting from the comparison of the cave painter and carver to the modern artists and engineers. The discoveries of technologies ever since then; gave way to the polishing and improvements of those technological evolutions all the way to the 21st century.
The transformation of the relationship of the user(s) and the computer has advanced rapidly in the last decade. Communication is faster, accurate and the world has become much smaller, due to the introduction of new advanced technological gadgets which enhances the information globally and that allows humans to be closer but yet physically continents apart.
The book examples Doug Englebart, who was a visionary professional that managed to breakthrough a thought and ideas; with which made possible an astounding discovery for the advancement of interface culture. Everything started while he was waiting to be shipped back to the United States after WW II ended. He was reading a book by Vannevar Bush (an Army high-ranking Scientist) whose essay was entitled "As We May Think." which explains and describes a theoretical information processor call the Memex that allowed users to "thread through" incredible repositories of data. With the idea of Bush's Memex, Engelbart discovered the "mouse" with which we are able to go anywhere in cyberspace by just the click of links and at the same time, we are able to also copy and paste information by right clicking the mouse.
Hypertexts became so useful and popular with the use of new inventions and discoveries. The WWW became a need for the world to be informed in any fields. Countries, cultures and societies are already speaking a one language in which is transmitted the need of communication, in order to gain a positive space in the cyber world. Nations are more united because of the use of the interface culture. However, the information this new culture offers to users to cyberspace can also be used to destroy, and to annihilate forces, because "we live in a society that is increasingly shaped by events in cyberspace,... for all practical purposes, invisible, outside our perceptual grasp."
Johnson clearly explains the drastic change of global societies, due to the replacement of interface culture. We can understand now that we have to report to a computer now for most of our personal and business affairs. My question is: are we going to be completely controlled by computers and cyberspace? Is the world going to depend on it 100%? What about the next decade generation? To me it is hair rising just to think.
My two year old already knows how to manipulate the mouse and knows which buttons to push in the computer. My 9 year old is already speaking a cyberspace language at home and sometimes I do not know what he means.
The book takes us to the details of "Windows" "Links" "Texts" and "Agents" and that they can intermingle somehow to get to a purpose and meaning.
This whole situation is a new century 21st culture the interface between machine and humans. Is the culture and advanced developed countries changed? Do neighbors visit each other face to face? What's going to happen with the future of Universities and students? Are they going to have a physical class setting?
It is hair rising to just think of how much more culture is going to change due to the use of advanced technology. Is it not?
Doctoral Student. Gonzaga University, Spokane WA........2004-11-23
Before I continue with a review I would like to explain what
Good first chapter, little ensuing worth.......2004-03-09
The premise of the book set out in the first chapter was fascinating. Interfaces shape our perceptions, just as Marshall McLuhan proclaimed in "The Medium is the Message."
Unfortunately, this critical eye didn't find its way into the remainder of the book. I consider "Interface Culture" to be a history of computer interfaces rather than an interpreter of the way our perceptions have changed.
It was a chore.......2002-10-19
I chose this book to read as an out of class reading assignment. I literally had to trudge through it and forced myself to finally finish it a week before I had to make a report on it. There were times when I would wonder if he was ever going to get to the point, and alas, he didn't. This book is about everything BUT what the subject of the book is supposed to be about. I donated it to the library a week after giving my report.
Product Description
Design is becoming more about experiences than products. Leading designers in the field of industrial design (Paul Hatch, Karim Rashid, Craig Vetter and Tucker Viemeister), and fashion design (Cat Chow) share their experiences, and aspirations, and offer as well their personal, professional, and philosophical perspectives on the impact of design.
The book has five sections:
Design Practitioners; by Karim Rashid, Tucker Viemeister, Craig Vetter, Paul Hatch and Cat Chow;
Design Business & Management; by Bruce Nussbaum, Bryce Rutter, and Earl Powell
Design Educators; by Larry Bell, Benjamin Grosser, Deana McDonagh, Rob Lopez, and Alexander Fekete
Student Experience; by Mona Haggag, Danielle Moorman, Joseph James Grasso, Noah Norton, Summer Hill, and Joseph F. McMillan
Design Research; by Daniel Formosa, Herb Valazquez, Brett Vladika, Velma Velazquez, Aaron Sklar, Stephen Melamed, and Benjamin Watson.
This publication is a Limited Edition of 1000, each one is hand numbered and embossed.
Customer Reviews:
impact.......2006-04-11
A goregous book (from the embossed cover to the pages within)! Captures, explores, and profiles the ever-changing field of Industrial Design. The case studies, ideas, and perspectives presented by these designers are fascinating!
An insight into the synergy of design, technology, and business.......2006-04-11
Having attended last year's iDSA midwest conference, I can attest IMPACT's thorough account of the speakers and events at the conference. Industrial design has rapidly grown throughout the past few decades and more companies are recognizing the necessity of products that not only supply the user with the function, but also the experience. Insights from the top names in the industry thoroughly explore the topic of industrial design from multiple perspectives. The book itself is beautifully designed and is a must in any designer's library.
Average customer rating:
- the effects of communications technologies on the city
- Rhetoric hyperbole.
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CyberCities: Visual Perception in the Age of Electronic Communication
Christine M. Boyer
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The Chicago Manual of Style
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Customer Reviews:
the effects of communications technologies on the city.......2002-09-15
Because I believe "place" matters in a world where the virtual life is becoming more common, the work by Christine Boyer, an urban historian at Princeton, caught my eye as I was skimming the dust jackets in the new book section at Apple Library.
This is really a collection of five essays, written for conferences in the 92-95 timeframe and for an anthology that never was published, plus a short introduction and conclusion. She has a number of goals: bring the city back into discussions of modern life, explore "the analogy between the computer matrix and the space of the city", the withdrawal from the "excesses of reality into the cybernetic representations of the virtual world of computers." Part of this is due to "the dematerialization of physical space and chronological time."
While she recognizes the trend of decentralization, she does not think this is necessarily a good thing. "And why is our contemporary era so fearful of centering devices, evident from the fact that we refer to frequently to the invisible, the disappearing, the de-industrialized, the disfigured, and the decentered city?" Postmodern cultural critics have deconstructed the city in many ways because the think the notion of a unified place is an artifice. She believes this has happened at the cost of community. Like so many of us, she feels community is important but declines the challenge of defining it.
As a historian of ideas, she draws on many sources: from Norbert Wiener and Nicholas Negroponte to many of the French postmodern critics. Without a framework to understand the latter, it is very heavy going, but she makes interesting links between urban history, art critics, film noir, science fiction, and nerd visionaries. The central figure for Boyer is Walter Benjamin who is cited in every chapter. I found myself more interested in Benjamin's ideas than the problems of cities in the information age.
I spend a lot of time online, and I see the main danger at present is that too many people think the world of information is online. Boyer seems to say that the danger is turning our backs on the world of the city or only trying to understand it through a world of simulations and video images.
Although Boyer is writing about the online world and cities, her audience is presumed to be more at home in the world away from the computer screen. Like her, many are probably skeptical of the promises and hype. She spends a fair amount of space explaining the basics of hypertext, of virtual reality, and how video shifts our perceptions of the viability of the city. These essays are rich in links to other writers and critics and layers of commentary on each others works, but I longed for more of her own thoughts on her first hand experience with networks and new media, much as Bill McKibben did in The Age of Missing Information.
When she does write about the Internet, it is only an introduction to the issues of access, corporate control of the means of communications, government regulation, and second-hand criticisms of America Online. She sees cyberspace being promoted as a substitute for our public urban spaces and urban experience. Part of this flight from the city is in our minds (we prefer the simulation on screen) and part is the disengagement we feel about the city is because of the view we have on programs like "Cops" and the constant surveillance of video cameras which are showing up more in public places like traffic intersections, elevators, and convenience stores. She buttresses her arguments with discussions of the movie Blade Runner and the genre that influenced it, film noir, and especially "Chinatown."
Her conclusion is so brief that it can't tie up the many strands and issues she has raised. There is no index, so I had to find my way back to some passages I had not flagged through the endnotes after each essay. For a different take on the tension between real communities and cyberspace, see Stephen Doheny-Farina's "The Wired Neighborhood which was also published in 1996.
Rhetoric hyperbole........2000-01-20
If breakdown of the community is the omen to the subsequent alienation and dematerialisation of the human body, it has then started since corporate America introduced super-capitalism. Such inevitable development has been hinted at in advance by Kierkegaard's existentialism. What evidence is there to suggest that cyberspace and technology will substitute the material self with a immaterial self and obliterate urbanism? What do we have to fear but fear itself? Bill is rich and doesn't give a damn, and Reagan is still alive. The author might as well present to us a cityscape reminiscent of Mad Max and call it reality for it's no more believable than this book. Finally, bravo! to the effort of the author for writing such a vast and complex amalgamation of sources and ideas and for arriving at such an uninspiring conclusion. The quotes and sources alone make interesting readings although I often wonder about their relevance in the whole subject. This book doesn't inspire much passion. It maybe crafty in its colourful language and high-flown metaphors. Sadly, it lacks the extra sparkle. :
<......
Average customer rating:
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Here's How: Create High-Impact Business Presentations (Here's How Series)
J. Kupsch , and
Pat R. Graves
Manufacturer: McGraw-Hill
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Create High Impact Business Reports (Here's How . . Series)
ASIN: 0844224863 |
Customer Reviews:
Easy, Simple Advice.......2007-09-26
The information in this guide is very simple to read and apply. The examples provided are of great help to illustrate the design concepts.
Average customer rating:
- a critical approach to Western image technologies
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Into the Image: Culture and Politics in the Field of Vision
Kevin Robins
Manufacturer: Routledge
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The Rise of the Image, the Fall of the Word
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Handbook of Visual Analysis
ASIN: 0415145775 |
Book Description
An unorthodox exploration of the politics of visual culture,
Into the Image offers a skeptical and more sociological account of image technologies, linking the development of these technologies to contemporary culture.
Kevin Robins assesses the nature of our emotional and imaginary investment in visual media, from the "old" technologies of photography, cinema and television to the new digital developments such as virtual reality. He asks what pressures lie behind the utopian fantasies of cyberspace with its alternative realities and virtual communities. Rather than accepting the fashionable idea that the new visual technologies are replacing the real,
Into the Image examines them sociologically, as shaped by forces and events in the real world.
Customer Reviews:
a critical approach to Western image technologies.......1999-05-20
It has been always interesting to read a critical research on western/consumerist culture by a western academic. A very illuminating collection of ideas/philosophies on image technologies. The author puts his standing point for a non-technology dependent humanity but not an anti-technology one.
Product Description
A rich compilation of essays by some of today s leading theorists and media critics, this important book gathers a series of vital explorations into diverse forms of visualizations in a cultural environment wired into the global network. With its emphasis on the impact of the digital revolution in the late 20th century and the historical context in which it arose, Electronic Culture could not be more timely or relevant. An eye-opening exploration of the state of representation in the postmodern age.
Amazon.com
The technology of representation and imaging has undergone vast changes. Imaging technologies can now create representations of high-tech warfare, manifest virtual reality, or visualize an atom. This series of essays by philosophers, media theorists, and cultural critics carefully examines these advances and grants special attention to the digital explosion of the 90s. Essays cover everything from the limits of photographic representation in the time of digital imaging to a filmmaker's thoughts on immersive environments. This is not light reading and many essays have an academic tone, but it's an important work for those interested in new media and technologies.
Average customer rating:
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Impact Issues
Junko Yamanaka
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- An Informative and Insightful Read --- Highly Recommended
- I found it rather biased
- Not about the similarities, but the differences
- Just wants your money
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Frodo & Harry - Understanding Visual Media and Its Impact on Our Lives
Ted Baehr , and
Tom Snyder
Manufacturer: MEDIA-WISE PUBLISHING
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Book Description
There is a war afoot between two fantasy worlds. The feature films based on The Lord of the Rings trilogy has reawakened popular interest in J.R.R. Tolkien's fantastical creatures. Meanwhile, Harry Potter fans devour every installment of J.K. Rowling's best-selling series. While both series have ardent fans and some similarities, is there actually an important difference between the two? How are readers and moviegoers to think about Frodo and Harry? This book contrasts the fantasy worlds of The Lord of the Rings and Harry Potter, showing their very different worldviews. Using Harry and Frodo as a lens to examine media entertainment as a whole, the authors show us how to make wise choices, because there's more at stake than just a book or a movie - it's a way of looking at the world. Discerning readers and thoughtful parents will find this book an eye-opener about what they're being taught through the entertainment they choose. Ted Baehr, an award-winning producer, writer and director, is chairman of the Christian Film and Television Commission, a division of Good News Communications, Inc., and serves as the publisher of MOVIEGUIDE: A Family Guide to Movies and Entertainment. He writes a nationally syndicated column and is the author of numerous books, including What Shall We Watch Tonight? and The Media-Wise Family. Tom Snyder is vice president of Good News Communications, Inc., and an editor for MOVIEGUIDE. He is an experienced journalist and film scholar, having taught in the Radio-TV-Film Department at Northwestern University, where he completed a Ph.D. in film studies. He is also the author of Myth Conceptions: Joseph Campbell and the New Age.
Customer Reviews:
An Informative and Insightful Read --- Highly Recommended.......2004-01-25
The world has really become acquainted with the names Harry and Frodo. With the upcoming release of the third Harry Potter movie to the much-anticipated release of the final movie in The Lord of the Rings trilogy, we have been inundated with these two characters. Both overcoming evil for the triumph of good, it's easy to understand the attraction to both. But how are we to discern whether these characters, books and movies are moral and present a worldview that is proper for our children?
FRODO & HARRY, co-authored by media experts Ted Baehr and Tom Snyder, compares the fantasy worlds of Frodo and Harry Potter, contrasting the fictional "real world" in The Lord of the Rings with the occult world of Harry Potter. Baehr and Snyder are obviously movie buffs, but they are also Christians who observe culture and are concerned with the way visual media is affecting our world. "Our purpose is to help people of faith and values see and understand the difference between the two movies that have been adapted from the popular literary works," the authors state.
Part one is an analysis comparing and contrasting both movies and their worldviews. They briefly outline each film and discuss the message that each is giving. Although they point out a couple of positive aspects, the authors are extremely critical of Harry Potter, saying that it "attacks Biblical Christianity," and that the stories reflect a "pagan, gnostic, and nominalistic worldview." However, they praise The Lord of the Rings, calling it an "epic story" that "points us toward God and Jesus Christ and toward truth, honor, virtue, and beauty." Discussion questions at the end of each beginning chapter help readers evaluate the books and movies, and their effect on their lives personally.
The second part of the book touches on the spiritual approach we are to take when evaluating entertainment media in order to protect our lives from negative influences. Because the entertainment industry has such an influence over our children, Baehr and Snyder say parents should be concerned. They provide shocking statistics, ways we can pass on our moral and spiritual values to our children and go into detail about how children develop mentally and exactly how they react to certain types of media --- horror films, violence, etc. This section also touches on the history of the Church and its relationship with media and culture. Finally, there are suggestions for discerning readers and parents on how to ask the right questions about Frodo and Harry.
FRODO & HARRY is strongly recommended for those who are interested in pop-culture and how it relates to our spiritual lives, as well as for thoughtful parents who want to learn about the nature of the fantasy genre and the various critical tools necessary to develop an informed judgment about art and entertainment.
--- Reviewed by Karen Campbell
I found it rather biased.......2004-01-05
This book is an interesting read, although I don't agree with everything the author says. This book is meant for committed Christians who are concerned about media and it's influence on their children's lives. The review by Jim Keil was ridiculous, considering he hasn't even read this book and has no idea of its' content or topical matter. That being said, I think the author is rather predispositioned to dislike anything having to do with Harry Potter, and while he lambasts the HP series, he tends to excuse similar elements in Lord of the Rings. He takes the position that because it includes sorcery and children who sometimes lie and disobey rules (and other elements), Christians should stay away from it. I don't think that's necessarily true. It's a STORY. Let me say here that I am a committed Christian myself, and I have read all 5 Harry Potter books as well as the unabridged Lord of the Rings, and have seen all the respective movies. I read the Lord of the Rings because I wanted to, and I read the Harry Potter series because my step-daughter reads it and I like to keep up with what she's reading. I agree with the author that parents (Christian and non-Christian alike) have a responsibility to monitor the kind of media their children are expsosed to. But would I summarily dismiss Harry Potter from every Christian's reading list? Not necessarily. I think the books should be read by parents and children together and discussed, but I don't think by allowing your child to read the series you are predisposing them to joining a satanic coven (an exaggeration; the author never states this). The book is worth a read, but I disagree with the author on several points. To quote Sigmund Freud, sometimes a cigar is just a cigar. I think he's reading too much into it.
Not about the similarities, but the differences.......2003-12-05
This book is not about what is similar between the two book series, but the differences. Ted Baehr is a Christian movie critic who has helped me choose quality, moral movies that I want to subject my mind and the minds of children I mentor to. If you want to know more about this book, go to www.movieguide.org, click on "Now Playing" and read what it's about. Then you'll truly know of it's contents.
Just wants your money.......2003-11-26
I haven't read this book. I won't read this book. I don't need to read this book. Here someone has the audacity to compare the Harry Potter books with Tolkien's huge achievement; anyone who would think there is anything worth comparing is dull-witted. This has been written to make $. Ignore it, good people.
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