Book Description
The second edition features a 220-term brand glossary and a premium softcover binding.
THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a âcharismatic brandââa brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• a new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
FROM THE BACK COVER
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of brandingâa set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly âget it.â This deceptively simple book offers everyone in the company access to âthe most powerful business tool since the spreadsheet.â
âThe surprise book of the year!â âJohn Moore, Fast Company
âThe first book on brand that seems fresh and relevant.â âRic Grefe, executive director of AIGA, the professional association for design
âA pleasure to read.ââDavid A. Aaker, author of BRAND PORTFOLIO STRATEGY and BUILDING STRONG BRANDS
âCuts to the heart of what brand is all about.â âSusan Rockrise, worldwide brand director, Intel
âRead this book before your competitors do!â âTom Kelley, general manager, IDEO
FROM THE INSIDE FLAPS
âA pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brandâwithout the heavy-duty reading.â âDavid Aaker, author of BRAND LEADERSHIP and BUILDING STRONG BRANDS
âFinally, a book that cuts to the heart of what brand is all aboutâconnecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage.â âSusan Rockrise, Worldwide Brand Director, Intel
In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.â âKurt Kuehn, senior VP of worldwide marketing and sales, UPS
âThis is not just another book on brand. This is the ONLY book you’ll need to read in business, engineering, and design school.â âClement Mok, design entrepreneur
âA well-managed brand is the lifeblood of any successful companyâand Neumeier shows us exactly how to do it. Read this book before your competitors do!â âTom Kelley, general manager of IDEO, co-author of THE ART OF INNOVATION
âTHE BRAND GAP couldn’t be more timely. Just when we’re at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner.â âDavid Stuart, co-founder of The Partners, co-author of A SMILE IN THE MIND
âMust-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: âDo customers perceive a difference that’s desirable?’â âSteve Harrington, director of strategy and operations, Hewlett-Packard
âThe book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It’s now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.â âBrian Collins, executive creative director, Ogilvy & Mather Worldwide
Customer Reviews:
The modern view of branding.......2007-09-15
if you want a quick and entertaining way of understanding what is a brand in the modern sense of the word, get this book. Even if you know already what "brand" and "branding" mean, this book will reset your brain into rethinking your business and where you are going with it. It is a must read for anyone involved in selling stuff or services out of an established franchise or license.
Simple, Straightforward, Sensational.......2007-08-23
Marty Neumeier has written two "whiteboard" style books both dealing with branding and innovation - this is the first one. By whiteboard style, Neumeier's book is light on written content, moderate on visual content and layout, and heavy on basic, important, sharp ideas.
The book covers 5 principles to help bridge the gap between strategic thinking and creative 'magic' and uses a variety of visual and written metaphors, examples, and logical knowledge to do so. If you are looking for a text-heavy, super explanatory, in-depth type of book, then this isn't the one for you. If you're looking to focus your mindset when it comes to innovative branding, this is a great, go-to book to get through in a short amount of time.
The two main things I liked about this book were the fact it actually followed a lot of its own principles in terms of how it was designed/set up etc. and it also packed a lot of universality into these generic yet focused, sensical tips.
Case in point...here is what you'll get out of the book if you are:
A Student/Novice in the Field: Students will love this book to help them review a lot of what's happening in marketing right now, and the 5 guiding principles can help them innovate at their future workplaces. The expanded edition of this book includes a 200 word glossary of advertising terms that'll also help students and novices talk the talk.
Agencies: will delight at the tests Neumeier asks you to go through when developing a brand, particularly graphically in the "icon/avatar" section. The real-life examples of successful businesses identify the longevity of the brands and how it is obtained, giving hints to marketing/advertising agencies how to get that same magic formula.
Businesses: whether small or large, this is a great book to have. If you have an internal promotions/marketing department, this book should be distributed to the head of your branding staff to help them focus your company's direction in the market. If you are the owner of a small business without an internal marketing department, this book can help introduce you to the fundamental principles of branding that you can then discuss with an external agency.
Overall a great quick read that kept me hooked, never bored, and always thinking. The summative list of the main topics discussed throughout the book at the end was extremely helpful, although the glossary was kind of out of place as half the words in the glossary aren't used in the text. Probably helpful for beginners in the ad industry though.
Considerations for Brand-Building.......2007-08-19
Fantastic, a quick-read with deep insights, packed with timeless, necessary wisdom anyone who sells anything will benefit from reading. The Take-Home lessons in the back are a bonus (bullet points from the book), and the pages I'll review over time.
perfect.......2007-05-24
This book is entertaining and packed with wisdom! The book arrived quickly, was in perfect shape and at a good price.
Must have for Corporate/InHouse designers.......2007-03-10
This is a great resources for communicating clearly the importance of brand consistency. Read it. Then do it. Good luck my fellow corporate designers. We are a rare and lonely breed.
Book Description
The third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms supply multiple logos to the site. Each LogoLounge book presents thousands of new logos that have been added to the site, providing designers with a timely and invaluable source for design inspiration and a resource for design solutions. The first portion of the book profiles 10 top designers recent work in the area of logo design; the second part of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)
Customer Reviews:
A designer's bible.......2007-05-14
This series is a must have for any designer. Not only is it great for ideas, but a nice tool to have when a wishy-washy client just isn't sure what they want. If you are a serious designer, you must own all the Logo Lounge books.
Logo Lounge Strikes Again.......2007-05-14
Always a fan, the assemblage of brands from every corner is impressive and helpful. The Lounge has always been and continues to be a wonderful resource for jump-starting logo block.
An Invaluable Resource for Any Graphic Designer.......2007-04-16
Whether you are fresh out of college or a seasoned Senior designer, you will find this book an amazing resource of ideas, trends and just plain good design.
We actually have purchased every volume and they keep getting better and better. Logo Lounge 3 is no different in terms of the unique talent chosen to be showcased in this edition.
If you need a design spark look no further, this is the book of choice.
[...]
AMAZING.......2007-04-14
Great book for inspiration and search for the right ideas. This time RockPub. is making few more pages showing how the logos work in the graphic design environment.
I was excited to see foreign companies using the latest styles in advertisement, like the russian phone company "BeeLine."
Wold highly recoment this book for a graphic design major and advertisement.
Very inspiring.......2007-03-16
I've used this book a couple times now for inspiration, and it doesn't disappoint. It's organized by theme, which is very helpful since it allows you to consider the myriad different ways of approaching the same challenge.
Highly recommended.
Book Description
How to choose a name and create a catchy mark
After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.
Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
Customer Reviews:
Well done.......2007-07-18
Shares sketches, timeframes, and team sizes for the various projects -- very helpful -- along with the implementation across media. Great work.
Book Description
As recent research has shown, design not only affects the exterior of an organization—its products, packaging, or identity—it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design management range from fueling a company's innovation process and boosting supplier relationships to creating completely new markets. In a sweeping effort to make this potential accessible, French researcher Brigitte Borja de Mozota conducted case studies with thirty-seven top international companies, design firms, and designers about their expectations toward and success with strategic design management. DESIGN MANAGEMENT presents the results of this research along with practical examples from the author's twenty years of experience as an international design manager, and within a comprehensive theoretical framework. Written for marketers, business managers, and design managers, DESIGN MANAGEMENT also features the practical tools to implement and manage design, including how to
• Define the role of the design manager in the company's business process
• Choose a design agency that fits into your company
• Create design strategies that boost product value and service performance
• Use design to manage change and foster the innovation process
• Understand how design impacts perceived brand value, customer experience, and return on investment
Companies and leadership profiles presented in this book include campanies Alessi, BMW, Braun, Philips, IBM, Renault, Motorola, Nike, Nissan, Novo, OXO, PRADA, Ralph Lauren, RCA Thomson, Shell, and SONY; designers Philippe Starck, Sadler, Terence Conran, James Dyson, and Mark Sadler; and design consultancies Desgrippes Gobé, Siegel & Gale, FITCH, IDEO, Landor, and Lippincott & Mercer.
Customer Reviews:
A good start.......2007-01-19
While the title is promising the book turns out to be more of a collection of literature on the subject. Great quotes about the importance of design can be found throughout the text. Unfortunately, the book never goes into how to use design to build brand value or corporate innovation, although it proves that it should be done. Anyone looking to strengthen their case through quotes, or anyone who is just interested in what people throughout history have done should get this book.
Overall, it is a great effort that doesn't quite fullfill the promise. Worthy nonetheless.
Good informational book on design management.......2007-01-06
Good overview of the history of Design Management and the value it brings to companies
Exceptional Review of Design Management .......2006-03-23
This is a very thorough treatment of a new and growing topic, design management. Brigitte has effectively jumped the gun here, coming up with one of the first significant books in this area. There are often splits between the design and marketing functions in a company, yet she shows, in careful, methodical detail, how they best work together to come up with successful new designs.
Interesting primer.......2005-07-07
This author takes a practical approach to define the key competancies of the field of design maangement. Her scholarship is strong, and her examples and stories are meaningful. If anything, she sees this field both too broadly and too narrowly. Broadly--one might think that design management is the new business religion, seeking to fix it all. Narrowly--She spends less time on the process of design in favor of the activities possible. it is very good in the sense that it is not about industrial deisgn, but truly management.
Book Description
A searchable database of 9,000 logos by keyword is available by subscription on the popular website, logolounge.com, launched in 2002 by author Bill Gardner. If you don't have a subscription but would still like to see the best logos on the site created by top designers who often maintain low profiles, then
LogoLounge 2 is for you.
Recent noteworthy projects that are claiming the public spotlight are profiled in this book, which covers identities created for various industries such as airlines, networks, dot-coms, banks, and fashion, as well as lesser-known boutique projects in which the designer's name is larger than the client's.
The first portion of the book profiles 10 top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured, including some that have never before been seen. The second half of the book contains almost 2,000 logos organized by client type.
Customer Reviews:
Great series of books!.......2007-02-26
I'm very impressed with the wide array and organization of this book (and the others in the series). Such great colors, and layout... everything just makes me want to study every last detail on every last page. I've bought the first two... and have added the third one to my wish list. If you want to be a good logo designer but experience "designer's block," this should get you over that hump. Thanks, Bill Gardner, and all the fabulous designers who were featured in the book!
Well edited.......2007-01-10
Well printed, well edited and an excellent resource for designers and creative individuals.
Very Helpful.......2006-11-10
Great for idea gathering and inspiration. It keeps you up to date with the newest logo designs.
Disappointing sequel.......2005-10-22
Logo Lounge 1 is a must-have in my design library - I refer to it often. Unfortunately Logo Lounge 2 seems lackluster, uninspired, and disappointing. While it contains the same quantity of logos as the first book, the solutions are much less imaginative and the profile section at the beginning is too long and the designers profiled, and their work, are difficult to relate to.
The Culture A.D. review.......2005-10-07
The straight to the point advertising and design agency review. For our agency Logo Lounge 2 is a excellent visual reference. It allows us to quickly "thin slice" the visual trends as well as give us in depth case studies. It's a hot source for inspiration that puts your head in the right space for designing logos that speak intelligently and conceptually to help with branding opportunities for clients and their consumers.
Book Description
In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image—how a company is actually perceived by the public—and identity—how it wants to be perceived—and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including:
- recognizing the need for corporate identity adjustment
- selecting a basic symbol category from which to choose
- deciding on and refining a chosen symbol
- implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public.
The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.
Customer Reviews:
Should Be REQUIRED Reading!.......2007-01-25
I was really surprised by this little book. Loaded with informataion!! I took a Graphic Designs Class at ISU and i want to know why this was not a REQUIRED reading? Execellent source for guidance when starting in graphic Design.
great book but needs to be updated.......2002-10-10
This is a great book for the ones who need to learn identity design process. It provides very useful information about establishing an identity program.
The reason I gave 4 stars is that it's an old book so are the identity programs described are. On the other hand, most of the identity design programs described in the book are the ones which are still used by those companies owning them. So, the chosen examples are really good examples.
I suggest anyone who's interested in corporate design to buy the book without hesitation.
primer to learning design & client business considerations.......2001-02-23
Most books on logo design and corporate identity design are image heavy with examples and case studies instead, Veronica's book is very informative of the design process. I have taught graphic design for over 20 years at the university level and this book has always been on my recommended reading list and is one that I bring out to help explain how students should develop a concise design brief (the appendix includes a sample client questionnaire). Chapter 5 on methodology (lots of marketing analysis) appears too logical and counter intuitive but because artistic decision making has always been view skeptically by business, designers need to know how to problem solve in a manner that appears rational to business professionals. The introduction's section on "Image versus Identity" defines the two with good common sense advice. This book does not require any advanced academic studies to be comprehensive. I would give this book five stars if it were in color and updated with more contemporary examples.
A Good Introduction.......2000-09-09
Napoles text provides a good overview of the branding topic by mixing visual examples with instructional text which in turn support the text to create a step by step approach. I would thoroughly recommend the book for those seeking information on small scale projects. What is lacking is a strong strategic section dealing with large scale corporate issues. Studio designers working on small scale projects will benefit, but anyone looking for instruction on large scale consultancy type brand creation might be a bit disappointed.
Great Information!.......2000-08-31
I think this book is very usefull and descriptive. Is very difficult to find today graphic design books with information you can use in your everyday work.Usually there are a lot of books with images and graphic examples, but what about theory?! I highly recommend this one.
Book Description
The valuation of assets, both tangible and intangible, is an important element of corporate finance. Putting a price tag on ideas is almost impossible, and in the new economy, where companies grow dependent on intangible assets all the time, market volatility can be attributed in large part to our collective ignorance of their value. There are two basic approaches to valuation: from financial statements to cash flows, and from cash flows to financial statements. The former projects historical financial statements into the future and the latter attempts to construct cash flow statements and use them in forecasting future financial statements. Established companies use the first method and start-ups the second. In Principles of Cash Flow Valuation, the authors strive to "close the gap" between these two approaches by presenting the principles of cash flow valuation and cost of capital in a clear and systematic fashion.
* Provides the only exclusive treatment of cash flow valuation
* Authors use examples and a case study to illustrate ideas
* Presentation appropriate for a range of technical backgrounds: ideas are presented clearly, full exposition is also provided
* Named among the Top 10 financial engineering titles by
Financial Engineering News
Customer Reviews:
Tools for constructing integrated and consistent business valuation models.......2006-04-21
In the modern business environment, one of the most important tasks for CEOs and CFOs is related to the development of integrated and consistent business valuation models.
Tham & V?lez Pareja`s book is a well-oriented proposal in that sense and could be judged for what it has to offer: an organized and specific approach for structuring and valuating the firm cash flows with a special treatment in Non-Traded firms, and from that point of view a useful tool for fundamental valuation in emerging markets.
The authors begin with a definition of basic concepts in market-based cash flow valuation and a brief review of financial statements and accounting concepts, before explaining in full detail the integrated approach for the construction of four interrelated proforma financial statements: the Balance Sheet, the Income Statement, the Cash Flow Statement, and the annual Cash Budget Statement. These four financial statements form the basic building blocks for the valuation exercise.
Aditionally, Tham & V?lez Pareja have exposed several methods for deriving the firm cash flows. Special emphasis is given to the five advantages of deriving the Free Cash Flow from the Cash Budget Statement: simplicity, usefulness as a managerial tool, consistency, representation of reality and flexibility for purposes of sensitivity and scenario analysis.
Next, the authors have examined some critical issues related to the calculation of the Terminal Value and have exposed the need to guarantee the amount of reinvestment for growth in the Free Cash Flow, showing the importance of specifying the ROMVIC (Return on Market Value of Invested Capital).
The last part of the book is very useful from a practitioner?s point of view, because the case study enables the application of the main topics in the book.
This is not a book about sophisticated tools for valuing real options. It?s a book about how to construct integrated and consistent corporate valuation models, a simple but usually ignored necessity of good corporate financial models.
I would recommend the book to those who clearly understand the main topics of business valuation and its role in corporate finance, and are open-minded to new proposals in a well known field.
JUAN CARLOS GUTI?RREZ B.
FINANCE PROFESSOR
EAFIT University
Medell?n, Colombia
Cash flow and cost of capital in one theoretical system. .......2006-04-17
If you need to understand the basic fundamentals of valuation, Principles of cash flow valuation, an integrated market-based approach, is the book you need.
The book thoroughly describes valuation techniques, explaining the theory and giving comprehensive examples. Techniques for translating the financial statements into free cash flows and variations of the discounted cash flow approach are well described in a pedagogical way. Few books put the topics (Modigliani-Miller propositions, CAPM, tax shield, investment, cost of capital) in one theoretical system.
Plus, Professors V?lez Pareja and Tham maintains a free website where you can find valuation and cost of capital models.
Principles of cash flow valuation is a rigorous, detailed textbook on topics in valuation for Master finance courses.
A comprehensive treatment of DCF.......2006-04-05
In my view, this is an excellent textbook for students who are either becoming acquainted with the discounted cash-flows technique or would like to freshen up their knowledge in the subject.
Waste of money.......2005-12-11
If you have basic understanding of accounting, you won't learn anything from the book.
Book Description
THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a âcharismatic brandââa brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• a new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Also see: THE BRAND GAP second edition, which includes a 220-term brand glossary and premium softcover binding.
FROM THE BACK COVER
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
"Finally, a book that cuts to the heart of what brand is all about -- connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with 'brand' in their titles." --Susan Rockrise, Worldwide Creative Director, Intel
"A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand -- without the heavy-duty reading." --David Aaker, Author of "Brand Leadership" and "Building Strong Brands"
"Neumeier stands out among brand-savvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brand-building. Anyone who needs a deeper understanding of the creation, management, and evolution of brands should grab this book with both hands and start reading." --Patrick Fricke, Manager of Print and New Media Design, Kodak
"This is not just another book on brand. This is the only book you'll need to read in business, engineering, and design school." --Clement Mok, Design enterprenuer/President of AIGA
"THE BRAND GAP is an original. It describes the full range of creative interdependencies that need to be managed in concert, but in a language so plain, crisp, and simple that you suddenly 'see' the concept of brand--and can act boldly on it." --Peter Van Naarden, Director of Global Brand for Hewlett-Packard Co.
"THE BRAND GAP couldn't be more timely. Just when we're at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner." --David Stuart, Brand Designer and Co-Founder of The Partners, London
"This is an important work, with just the right level of accessibility. Despite our overexposure to brand theory these days, THE BRAND GAP is the first book that seems fresh and relevant." --Richard Grefe, Executive Director, The American Institute of Graphic Arts
"A well-managed brand is the lifeblood of any successful company--and Neumeier shows us exactly how to do it. Read this book before your competitors do!" --Tom Kelley, General Manager of Ideo/Author of "The Art of Innovation"
Customer Reviews:
I love this book.......2007-10-10
Of all the marketing books I have, this one makes the most sense. More than just quips and anticdotes, it is actual research and experience. I recommend it to my friends and family.
A MUST read for ANYONE with a job... SERIOUSLY!.......2006-11-06
This is one of the best books ever written. It is insightful for consumers, for businesses, for marketing professionals and... well, anyone! It makes you think, it makes you see marketing and advertising in a whole new way, and it will make you smarter - period. I think this should be mandatory reading in high schools across the world.
Do not attempt to be a web designer, an advertising professional, or an enterpreneur until you read this book.
shortest treatise on branding .......2006-09-01
in existence, that still tells most important things about branding you need to know.
It said nothing new to me, but then again I have read the authors and branding / positioning gurus Marty Neumeier mentions and quotes plus two dozen other books on branding and strategy.
So instead of doing it the hard way, like I did, you CAN actually find out most you need to know about branding from this rather small book during a three hour flight.
One thing I don't like about this book is its "look and feel", layout and fonts.
Its like the author wanted to be SO COOL and innovative SO BAD that he took it overboard. I found it annoying, not cool at all.
Good read, makes you think.......2006-08-18
Brand Gap was a quick airplane read. It's layout and common sense language made it an easy read. The book had very good points about brands versus logos and some real world mistakes that companies make. I read the book four weeks ago and I'm still thinking about it! Somewhat shotty construction, though - my book binding fell apart.
Full of information, very insightful.......2006-08-13
This is a delightful little book, easy to read, in easy to understand langauage.
More importantly, it is very insightful. One of the biggest problems in marketing is the concept that buying is a rational decision. Neumeier makes it easy to understand that the first step in the buying process is emotional connection. This concept is not new. As Neumeier quotes Ben Franklin, "Would you persuade, speak of interest, not reason."
The author makes a good case for importance of marketing (rational) and advertising (creative) working together to make 1 + 1 = 11. He also show the way of the future for busniess with bringing together teams of the best in field rather than trying to employ all under on roof. He takes a lesson from Hollywood to demonstrate this concept.
His insight into the misuse of focus groups is worth the price of the book times ten.
All in all you will find this book delightful to read and very insightful in many different facets of busiess. He does not bore you with the details and therein lies a bit of danger - that many people will miss some valuable concepts. It should be read often to keep the ideas and concepts fresh in mind.
Book Description
Containing more than 950 all–new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures.
Several hundred creative design firms have work included in American Corporate Identity 2006, ranging from the well known to the up–and–coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must–have reference for every corporate identity designer's bookshelf.
Customer Reviews:
ACI ROCKS!!!!!.......2007-08-26
I always turn to this when I design new logos.
L & C Enterprises.
Great Coverage.......2006-12-15
The American Corporate Identity Annual showcases the designers work better than any other design annual out there. Most annuals cram eight or nine designers onto one page, then charge them exorbitant fees. As a designer who works long hard hours for his clients, it's great when my blood, sweat and tears are showcased so nicely on a full page or even a full spread. And with the addition of a "Student Work" category, what a great way for design firms to scout out new talent. Keep up the good work!!
Lots O'Good Stuff.......2000-06-17
A must have for the graphic designer. Good color and tons of nice samples. I work in a design studio and find this is one of the first publications the staff looks at for inspiration when starting a new project. I wanted my own copy but found out it's ....should I say more.
Book Description
For the globally brand-conscious, a showcase of innovative and effective corporate designs from companies that conduct business around the world.
Customer Reviews:
Waste of time and money.......2005-12-26
Well, I must say I am very disappointed with this book. The way things are ordered in it, is very bad, with a lots of incomplete examples about corporate identity designs. The design examples, are very poor and they don't reflect the good and modern graphic design nowadays. Don't waste your money and time on this book. Please take a good look at your street, I'm sure you will find there better graphic design examples.
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- The Complete Terry And The Pirates Volume 1: 1934 - 1936 A Library Of American Comics Original (Complete Terry & the Pirates)
- The DAM Book: Digital Asset Management for Photographers (O'Reilly Digital Studio)
- The Game Design Reader: A Rules of Play Anthology
- The Graffiti Subculture: Youth, Masculinity and Identity in London and New York
- The Mad Scientists' Club (Mad Scientist Club)
- The Marvel Encyclopedia
- The Measure of Man and Woman: Human Factors in Design
- The Musician's Guide to Pro Tools
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- History: Fiction or Science
- Blackberry Wine: A Novel
- Complete Cinematic Works: Scripts, Stills, Documents
- Everyday Pasta
- Herman Melville : Typee, Omoo, Mardi
- Japan : Profile of a Nation
- A Mi No Me Grite
- Biology Discovery Activities Kit: Lessons, Labs and Worksheets for Secondary Students
- Peru Business Intelligence Report
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Zag: The Number One Strategy of High-Performance Brands
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
The Dictionary of Brand
BrandSimple: How the Best Brands Keep it Simple and Succeed
The 22 Immutable Laws of Branding
