Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools,
Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Customer Reviews:
Should be a standard in schools........2007-09-23
This book should have be required reading for any graphic designs school. Being a graphic designer myself, I must say that this book is a valueable tool to sellings and building strong brands. It would have been great to have in school.
Truly a great read!.......2007-08-27
I am in the brand-redesign phase with a local brand/identity designer and purchased your book for additional guidance. It is a truly a great read!
Great Client Education book.......2007-08-02
This has wonderfully designed graphics and charts explaining the identity design process. This is a really good client education book, explaining the design process, why they need design, what identity design consists of, etcetera. I was looking for a book like this to explain to clients why they need identity design, what good it does, what it consists of and why their company cannot do without it any longer.
I also think it would be a good book to use to explain to family members, friends and neighbors "what you do." It would be a good book for someone who wants to start their own graphic design business, who is considering graphic design as their field of study, or who wants to convince others that graphic design is important. I recommend it highly for MARKETING professionals and those in ADVERTISING.
You big, giant companies that have lots of mulah can give this away as a gift to your clients, or use this as a book to set on a coffee table in the waiting room or something. But I am going to use it to explain to clients why identity design is important.
This book is not good for teaching graphic designers about creating brand identity. It is stuff we graphic designers were practically born knowing. But if you are a graphic designer who wants brand identity jobs, get it! It will help you turn your potential clients into clients.
The Bible of Branding!.......2007-07-30
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!
The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
It's just fine.......2007-07-16
Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.
Book Description
Find The Keys To Sales Success!
The worlds foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.
The Unsuccessful Salesperson says, "the other guy has the best territory."
The Successful Salesperson says, "every territory is the best one."
The Unsuccessful Salesperson says, ""that company will never buy."
The Successful Salesperson says, "I can make that company buy."
Confidence and self-esteem are just two of the factors that separate the successful salesperson from the unsuccessful one. In this comprehensive program, Brian Tracy -- an expert sales tainer -- shares more than 50 practical, day-to-day techniques for increasing your confidence in your sales abilities and boosting sales profits, including:
- The two major "motivating" factors in closing a sale
- The three "hot buttons" to push when selling to businesses
- How to avoid the five simple errors that spell the difference between success and near-success
Brian Tracy will help you master the art of closing the deal.
Customer Reviews:
a must for any sales professional.......2007-09-21
I throughourly recommend this audio cd, anyone in any form of sales related role should have this. It's perfect for listening to in the car. Brian Tracys voice and the material he delivers is superb.
I became aware of many methodologies that have been used on me in the past and have adopted many helpful techniques.
Annoying speaker........2007-07-25
He says something as if it is in "quotation marks," in EVERY sentence. Who talks like that? Gets to be distracting.
Also, he references "study after study" frequently, but I would love to hear him cite a study.
My main gripe with him is his speaking habit of quoting one-third to one-half of each sentence. You'll know what I mean when you listen to him speak about ANYTHING. No other speaker does this.
Psychology of Sessling.......2007-06-09
Having listened to this CD now 3 times I am amazed at it's challenge to my belief on how much I am worth. This CD dramatically challenged me to lift the lid on my own expectations with my earnings.
You truly do only earn what you think you are worth, and I have already now made plans to increase my earning capacity in the next year by at least 100%.
Can't miss with Brian Tracy.......2007-01-16
I found the CD's to be motivating and found a few long forgotten tidbits.
Travel with a great teacher........2006-11-10
Brian Tracy has become one of my favorite mentors as I learn how to succeed in retail sales. I repeatedly listen to this CD as I travel in my vehicle. It is well organized, rich with information, and full of the wisdom of both research and personal sales experience success. From its beginning affirmation of the nobility of the sales profession to it's masterful coverage of the selling process including the art of closing a sale, it provides a framework of understanding for the values and responsibilities of those who work in selling as it should be done, so as to serve customers well. You won't regret purchasing this learning tool.
Book Description
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.
A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others.
The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large."
Customer Reviews:
Excellent book, concise and insightful........2007-02-15
Really, I suppose, the type of book a planner should write.
It is a great introduction to what a planner is and does. A good textbook for anyone involved in advertising or dealing with ad agencies. A brilliant "manual" for planners.
The best planning book I've read to date.......2007-01-12
There is a huge shortage of good account planning books. This effort by Jon Steele makes up for it. He is a man passionate about advertising (that's evident throughout the book) and very good at it too.
Jon covers the theoretical and practical aspects of account planning thoroughly and provides insights and advice for planners at all levels, account management staff, creative staff and clients.
Reading this book will show you how to improve the quality of your advertising product. It has certainly helped me do that at the agency I work for in New Zealand. One of the best buys I've made on Amazon.
Perfect.......2006-11-15
Perfect! The book is absolutely AWESOME! A nice way of teaching a lesson about advertising!
Excellent Introduction But Too Consumer Focussed.......2005-01-07
Without a doubt, this is the difinitive book on the art of account planning. Having been an account planner myself, I can assure you that no other book comes close in terms of providing 1) an overview of the discipline 2) a realistic account of how planning functions in everday situations within the agency 3) is done in an extremely readable and clear format unlike many other advertising strategy/research books which are more strategic textbook. Steel's book reads like a biography which is a testiment to his skill as a writer and as a planner.
However, I do have a few issues with this book in that it places too much emphasis on the power of the consumer in the planning process. I have known many non-planners who have read this book and come away with the idea that everything the consumer says and does is the word of God and planning is nothing more than a glorified consumer tape recorder. This in turn makes the planner's job more difficult in some respects as they in turn must justify all of their work with,"the consumer said this." Often, agency personal new to planning desperately want to strictly classify this multi-faceted discipline and often put it in in a smaller box (consumer) than it is suited for (incidentally, this often says something about the quality or lack thereof of those who you are working with).
The reality (for me anyway) is that account planning encompases many different skills and functions of which listening and interpreting what the consumer says is just one. Consumers are only a rear view mirror in that they can tell you what happened in the past but cannot predict the future. They are also extremely literal and what they say is not always what they mean or feel which is why instinct (a dirty word in many advertising circles) is so essential. Many great brands and briefs utliize a strong point of view rather than direct and literal consumer insight which is counter to the case studies that Steel uses to explain the 'planning process.'
Overall, this is an excellent 'introduction' into account planning. In a sense, the dilema that this book creates though, is also why planning is such a wonderful discipline. A planner's job cannot be easily classified in a sentence because there are so many diverse skills required of a first-rate planner.
HighlyRecommended!.......2004-06-04
Successful ad campaigns are not linear developments where a business need meshes straightforwardly with an effective creative approach and actually produces successful tangible results. Instead, building memorable, provocative advertising campaigns is such a complex, political task, both rational and emotional, that a successful campaign is a wonder. Veteran advertising expert Jon Steel contends that building a good campaign is the common sense responsibility of the account planner - the new nexus of the consumer, agency creative staff, client and researchers. Steel shows the pitfalls of misguided research and creative arrogance as he explains that a good business-oriented account planner can help produce wonderfully effective, often simple, ad campaigns. His witty, erudite book concludes with its best case study: a look inside the successful "Got Milk" campaign for the California milk industry. We recommend this book to those who buy and sell advertising and to anyone working at an ad agency.
Book Description
So You'd Like to. Become An Amazon Bestseller!
Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.
Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.
Secrets Exposed!
Increase your profitability by learning the secrets to
short-discounting Amazon with just twenty percent.
Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.
Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.
Hi, I'm Brent Sampson.
Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that
you wish was selling better? In either case,
Sell Your Book on Amazon will help you.
You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.
Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now,
Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.
Table of Contents
Foreword by Dan Poynter
Introduction
Get Your Book Listed
AuthorConnect & Author Profile Pages
Book Sales Page
Listmania!
So You'd Like to. Guides
Additional Amazon Possibilities
Pricing & Profitability
As Penny C. Sansevieri of Author Marketing Experts says,
"Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own
Sell Your Book on Amazon."
Want proof? How did
you get to this Amazon sales page? Maybe you clicked on it from a competitor's page or received a personalized email. However you got here, here you are!
Sell Your Book on Amazon shows you ALL the ways to increase your book's exposure and make the tactics working for this book work for you, too.
Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon
"virtuous circle" and the key to unlocking that brass ring is in your hands.
Introducing the exclusive TACTIC RANKING SYSTEM!
Marketing tactics are only as valuable as the profits they generate.
Sell Your Book on Amazon ranks every technique so you can quickly and efficiently locate the marketing secrets that will lead to superior results:
***** Highly recommended. Receive the greatest exposure compared to time spent.
**** Very recommended. An acceptable investment is required for a profitable return.
*** Somewhat recommended. Check your profit margin. The expenditure may exceed the benefit.
Do you know how to
beat Amazon at their own game? Do you know how Amazon Marketplace listings can offer "55 used copies" of your book when you haven't even sold that many? Do you know how to remove a 1-star review from your listing and get more 5-star reviews?
This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today.
Customer Reviews:
A solid looks at the basics.......2007-10-14
As the author of the recently self-published Hokie Games: Virginia Tech Football Game by Game 1945-2006 I devoured the contents of this book to try to jump-start my Amazon sales. I can't speak to the results just yet as the portion of the suggestions that I have implemented has only been in place for a week or so.
In fact, part of the appeal of the book is that it's not supposed to show results yet. It's not a quick "make you book an instant Amazon bestseller" plan. The book has tips and techniques that grow your presence over the long haul. That's exactly what I was looking for and this book delivers.
The steps were easy to follow and the "why's" were well laid out. Obviously, the author did his homework on the subject of Amazon.
--Rich Tandler, author of Hokie Games: Virginia Tech Football Game by Game 1945-2006
Great asset for POD authors.......2007-09-23
When I purchased this book, I was really quite skeptical. I figured that it was just a promotion of Amazon.com and not really any useful advice.
Then my wife and I published our first children's book, Santa and Sam's Big Secret through Outskirts Press. Although OP did a wonderful job of publishing the book, the major portion of publicity for the book was left up to us. We have been following some of the advice offered by Brent Sampson and we do believe that it is helping with the promotion of our book.
Sell Your Book on Amazon is an easy read. You can easily skip over chapters that you do not feel interest you, and still come up with many ideas that will help you to promote your book.
I would recommend this book to any authors who are using a Publish On Demand publisher. It will surely enhance the sales of your book.
Selling a book? Then BUY "How to Sell Your Book on Amazon,".......2007-09-15
Buy this book!
"How to Sell Your Book on Amazon," by Brent Sampson has invaluable information for anyone who wants to sell books. If you are trying to sell your book, buy "How to Sell Your Book on Amazon," by Brent Sampson.
If you are writing or wish to write a book, buy this book, "How to Sell Your Book on Amazon," by Brent Sampson. Brent Sampson's book is the guide every new author should have.
Buy this book if you want to sell books too!.......2007-09-12
I wrote a book called, "Letters to My Friends: A No Guarantees Guide to Awakening." It took three years to write. I spent another year sending it to publishers before I finally found a small publisher willing to work with me.
The Great Day came. I held my baby in my hands. I knew the world would proclaim her beauty. I was wrong, very wrong. A few friends and friends of friends bought the book. I was stunned and hurt too. But I kept trying to market my book the old fashioned way. I contacted the major book chains. To them I did not exist. I sent over 100 books to bookstores, and I never got a single order. I sent about 100 books to major newspapers, and I never got a single review.
One local bookstore, New Renaissance Bookshop in Portland, Oregon was very helpful. But the support of one local bookstore was not enough. I was almost ready to give up, but instead I went to Amazon and joined the Amazon Advantage program. I sold perhaps 20 books. Victory at last! Amazon loved me and I loved Amazon! And then I did not sell another book on Amazon for about a month.
I was ready to give up. But I knew my book could help readers feel better about themselves. I had received dozens of touching letters that left me feeling happy that something I had done made a difference in the world. Besides, I needed the money. Family illnesses had depleted my bank account and my debt was mounting. So, instead of quitting, I did an Amazon search for books on marketing books, and I found, "How to Sell Your Book on Amazon," by Brent Sampson.
I wish I had found this book a year ago. If you have a book you are trying to sell, or if you want to write a book, buy this book. Unless you are that rare writer who pens a bestseller, you will find yourself alone in a big jungle. Amazon gives you a path out of the jungle, and Brent Sampson's book is the guide.
Honestly, I have just started implementing his suggestions. So I have lots of work to do. After I finish this review, I will ask him to be my Amazon friend. I might ask him to review "Letters to My Friends: A No Guarantees Guide to Awakening." He said to mention my book as often as possible without being obnoxious. And finally, he said Amazon friends are important. You see, if you become my friend, whenever anyone goes to your Amazon profile and clicks on my picture in your Friends section, there's a chance I will sell a book. And if someone clicks on your picture in my Friends section, you might sell a book. So, do you want to be my friend? Good heavens, I feel like a little kid again.
I will make a deal with you. In a year, I will write another review of "Sell Your Book on Amazon" and let you know how I am doing. Thank you, John C. Conley, author of "Letters to My Friends: A No Guarantees Guide to Awakening."
Every author's dream book about Amazon.......2007-09-09
Reviewed by Tyler R. Tichelaar for Reader Views (9/07)
Brent Sampson's "Sell Your Book on Amazon" is the book I have been waiting for so I can understand how Amazon ranks my books and how I can better promote my books on Amazon. As an author myself, my books have been listed on Amazon, but I had no idea I had any control over how popular they could become.
While I had already been doing a couple things Brent Sampson suggests, primarily writing book reviews, I learned there is a great deal more I can and should do. Brent Sampson takes us step-by-step through the jungle of Amazon. He explains to us about creating an Amazon-Connect account, which includes a profile to show up on your book-detail pages. He explains in detail all the aspects of the Book-Detail page for a book. And he provides instructions for all those features on Amazon such as writing book reviews, participating in listmania, creating tags, and "So You'd Like To" guides. Throughout the book, he gives excellent advice. Not being the most computer-savvy individual, I never would have figured out on my own the many features he discusses. I guarantee "How to Sell Your Book on Amazon" will sit by my computer for a long time and be frequently referred to as I learn to use Amazon to my advantage.
My greatest revelation from reading "Sell Your Book on Amazon" is that Amazon is not only a bookstore but a networking site for authors. I have already been promoting my book at other sites like Myspace, Facebook and Shelfari, but I now realize Amazon is a fantastic networking site to meet readers, and to group and associate my book with other similar and more popular books in my subject area. I am guessing it is far more effective and lucrative than those other sites as well.
I would say "Sell Your Book on Amazon" is 95% user-friendly. I actually sat at my computer and followed the steps on Amazon as I read the book, so although the book is only 164-pages long, it took me a good week to read through it, spending a few hours each night working on my author profile and creating tags and lists on Amazon. I did get a bit confused at times, but I think that's because Amazon may have changed the placement of a few things on its website. I hope Mr. Sampson is diligent about keeping the book updated because I think it is already a bit out-of-date in one or two places because of Amazon's website changes. The only addition I wish the book had was a chart listing all the different addresses for Amazon programs--Amazon-connect, a seller-account (part of Amazon-connect), an associates account, and the different email addresses to contact Amazon depending on the section you need help with. My head rather swam as I grew to realize you don't just have one Amazon account, but probably several different ones depending on whether you're selling or directing traffic from your website to Amazon, or simply purchasing from Amazon. I did greatly appreciate the several pages in the back of the book designated for notes. I now have several pages of notes for quick reference when I need to perform a task on Amazon.
Brent Sampson also recommends authors tell people to go to Amazon and write 5 star reviews for their books. He even asks the reader to write a five star review for "Sell Your Book on Amazon." I am happy to comply with his request, and at the same time, follow his advice that I sign my review with a plug for my own book.
- Tyler R. Tichelaar, author of "Iron Pioneers" available on Amazon.
Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Customer Reviews:
Creative Thinkerer.......2007-09-07
It's a hard book to pigeonhole, as you can tell from the other reviews. It's quite applicable to people in agency life, but it's by no means an ad-person's book. If your life involves coming up with creative ideas and convincing other people to buy into them, it's very worth your time. Yeah, there are some tangents, most are diversions to make a point. Every 10-15 pages I tagged things I want to return to later to put to use. Lots of good thought-starters about what to do (and perhaps more importantly what to leave out) to get people excited about your ideas.
The Art of Presenting to People.......2007-06-23
Advertising is a people business, I guess, so is canabalism. This book centres you back to the concept that presenting is persuading, selling and entertaining. Do your homework, prepare and enlighten. I use to work in advertising, but now sell jobs for the army. I have taken what he has expressed on board and used to my advantage. I no longer present by 'Death by Light Pro', but engage my audience and use Jon Steels suggestions to help my candidates make informed decissions. Thank you Mr Steel. I reconmend this book for all in business.
A big favor..........2007-03-07
Jon Steel did us all a great favor. A great favor to business people. A great favor to presenters and those who must sit through those presentations.
This book makes you realize things you wouldn't think about when preparing for a presentation. It helps you understand that everything you say during a presentation must reflect what your big idea is. It would make us approach presentations differently. Presentations are conversations. Hey, we are presenting to real people! Let's treat them as such...
It is clear that the goal of this book is to make us all better idea-sellers, not only in the field of advertising. Jon Steel writes some great "to-do" lists, suggesting the best ways to approach certain situations. However, those "to-do" lists are backed up with personal experiences that make this book much more enjoyable and easy to read.
From the mentioning of Bill Clinton's presidential campaign, OJ Simpson's trial and "The Perfect Pitch" - London 2012 Olympic bid presentation - this book shows that good presentations not only win new businesses...
Re-discovering the art of engaging storytelling .......2006-12-18
Jon Steel is a rare breed of truly smart, creative thinkers. Though originally from an advertising background, The Perfect Pitch is by no means simply an "advertising book." It is a book about ideas and how to sell them, regardless of your business.
Jon believes that in business we all too often hide behind boring Powerpoint slides as it is easier to simply read from a slide than it is to step out and actually engage with your audience. He believes in finding an active insight from which to base the strategy and thinking and from there, developing an engaging and motivating story.
Essentially in a pitch situation you have a limited period of time to connect with your audience and involve them in the story you are telling. It's not about animated slides or embedded video links.
William Goldman, the scriptwriter, has a very similar premise in Adventures In the Screen Trade. He too talks about the critical importance of the pitch (in his case, pitches for movies) Goldman highlights the importance of finding the hook that captivates and motivates your audience.
Having had the pleasure of working with Jon, in fact on one of the pitches that he references in the book, it is fair to say that he practises what he preaches. The advice he gives is refreshingly free from jargon and rooted in simple common-sense that sometimes we can forget.
This book is an essential tool for anyone who is ever in pitch situations with their clients.
More than an anti-powerpoint rant.......2006-11-12
It would be easy to dismiss (or embrace) Jon Steel's book as a tirade against powerpoint. To say that at worst it's nothing more than a tirade against the poor use of a presentation tool (actual clip art died around the same time as the Queen Mother didn't it?) and that at best that it's an intelligent attack on a tool that has changed the way that we think. Both arguments miss the point. Yes turning Winston Churchill's best speech into PowerPoint is the highlight of this book but it's one point amongst many.
What this book seems to me to be about is creating the space, time and atmosphere needed to think. Whether that means taking a sledgehammer to your blackberry or your officemates to a baseball game the message remains the same - you win business when you have better ideas than other people; and you have better ideas than other people when you allow your subconscious to do some of the work.
Yes the book occasionally meandors, but then so do the best brains. Yes it draws on personal experience, yes it works its way through some seemingly unconnected thoughts, returning to connect only some of them - but then isn't that the central argument in the book. It's the curious mind that wins the day.
So whilst this isn't a bullet pointed, Donald Trump-esque WIN. AT. ALL. COSTS. BY. DOING. IT. THE. BILLIONAIRE. WAY. ! ! ! ! kind of book it is a kinder, gentler, more human, more nuanced and ultimately more insightful peek behind the curtain of big business and what it takes to get the people with the big bucks to buy your ideas.
Perfect Pitch may not be the book that thrusting young American execs may think that they need, it won't be on the shelves of any of the 'contenders' on The Apprentice - which is why so many of their ideas will be as predictable as their hairstyles.
recommended
Average customer rating:
- Is OK, but there are better options.
- Clearly Better Than Stage-Gate
- Good reference text
- Great product development handbook!
- great for teaching at any level, great methods
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Product Design and Development
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ASIN: 007229647X |
Book Description
This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.
Customer Reviews:
Is OK, but there are better options........2006-11-10
I have the pleasure of taking a seminar with the author, but I was disappointed at his writing. The book is hard to follow, and lack structure.
Clearly Better Than Stage-Gate.......2006-08-21
Ulrich has created an understandable companion text for product development. What is refreshing about this text is that it guides the developer through the elements of product development that are essential to reducing the concept of the product to practice. It is a great instructional guide.
Good reference text.......2005-03-16
This is a good reference manual for understanding the various techniques that are available for the fuzzy front end of product design. It would be a good text for project managers in product development.
PROs
1) It is well written and easy to assimilate.
2) Seems complete for the traditional manufactured consumer product.
CONs
1) Not strong on a current pre-emptive DFSS techniques for robustness and quality (such as QFD and axiomatic design).
2) Does not address system complexity issues and tools (software vs hardware, interface issues, complexity, functional flows).
Great product development handbook!.......2004-01-04
This book provides a great hands-on approach to product development. Unlike other product development books that dwell too much on the philosophical aspects of product development, this book gives you practical advice on how to define meaningful product specifications to meet your customer needs and develop successful products. The book provides a very nice concept development process that I've found very useful.
This book is mainly focused on product development processes and does not provide much information on technology development. In addition, the book lacks depth in the strategic aspects of product development(such as market segmentation, strategic management of technology).
If you are looking for a very useful and powerful handbook for product development, this is the book you are looking for. However, if you are interested in the strategic aspects of product development, you may need other references.
great for teaching at any level, great methods.......2002-09-26
I have used this book extensively to teach undergraduate industrial design students, and graduate marketing, and engineering students who take small product development courses. It's focused, down to earth, practical, and students find they can grasp design issues better than in a more theoretical-philosophical way. I use it myself to guide my design consulting work, has helped me understand other product development (not design) issues that are relevant to me, and I have read it over and over.. great handbook. Production/design of the book is also very nice. It's a pitty McGraw Hill doesn't want to translate it to spanish (so the author told me once).
Average customer rating:
- Aaron is leading us to the promised land
- Aaron tells you all the secrets he learned the hard way!
- Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Pr
- An invaluable reference guide
- So good if you are a competitor I hope you don't read it!
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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
Aaron Shepard
Manufacturer: Shepard Publications
ProductGroup: Book
Binding: Paperback
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Book Description
There has never been a self publishing manual like this.
Aiming at Amazon is NOT about getting your book into bookstores. Instead, it lays out an innovative approach focused almost entirely on sales at Amazon.com. It tells exactly how to make a nonfiction book sell well online, with tips never before offered in print.
This book is also NOT about working with a "self publishing company." It introduces the printer/distributor used by almost all those companies themselves -- the one they keep secret so they can be middlemen and charge you double.
Forget bookstores. And forget self publishing companies. Let Aiming at Amazon reveal to you the NEW business of self publishing.
Customer Reviews:
Aaron is leading us to the promised land.......2007-10-16
Okay there are now over 200,000 books published each year in the US (according to some statistic) and many of these are self-published or published via the POD (print-on-demand) subsidy presses. In other words there are thousands of PODpeople wandering around the desert wondering why the bookstores won't take their books! "Because POD books are non-returnable" say the lords of the bookselling world. "And besides, they're overpriced."
"Help us" chant the PODpeople.
Aaron Shepard appears and says to the flock: "Behold, you do not have to sell your book thru bookstores! You do not have pay exorbitant prices to the subsidy publishers! Behold, I will part the Amazon river for you and you shall proceed to the promised land!"
Then comes about 30 pages of technical stuff. I should have read those pages even tho I suffer from technophobia. See, Aaron says your title letters should be big and thick so they show up better in postage stamp size thumbprint on the screen. He is right.
When I created "Crafting the Travel Guidebook" I used Lightning Source for the printing but had the cover done by a pro. We ended up with white lettering on the cover. Looked good on the monitor but when downsized to Amazon picture size the lettering looks spindly. I should have listened to Aaron.
If you are computer savvy you can do your whole book in Word by following the instructions in this book. If not, get someone else to do it. But the basic concept is sound--and revolutionary. If you can't get into bookstores then go straight to the online stores--and don't give them the 55% discount that used to be reserved for wholesalers. Give them less. Put a reasonable price on your book. Don't write a long book (write lots of short ones).
Obviously this works much better with targeted non-fiction books than for the author who thinks his novel will win the Pulitzer Prize.But for a large number of self-publishers this is a viable way to attain steady, sober, long-term success. And it certainly beats the unbalanced world of regular publishing where a few titles sell millions of copies while thousands of returned books of the also-rans pine away in warehouses and garages.
Way to go Aaron! Who knew a revolution would be this quiet?
Aaron tells you all the secrets he learned the hard way!.......2007-09-28
Planning to self-publish your book? Aaron teaches you how to bypass all the middle-men. Believe, I know - I published my first book through a publishing service (you'd know the name), and it was so easy. And it was FREE. BUT, by using them my book had to be priced too high to sell: $21.98 for a 228-page paperback novel. After reading Aiming at Amazon I learned how I could cut my retail price in half, yet still make a decent profit. I have just published the second edition of my first mystery novel, along with my second and third novels using the advice in this book. Check out one of them here:Hideaway Hospital Murders (Greg Tenorly Mystery Series, Book 2). I highly recommend Aiming at Amazon. Frankly, I'm surprised he's sharing the information instead of just keeping it to himself for his own use. So, if you're planning to self-publish your book, don't do anything else until you read this book!
Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Pr.......2007-09-19
I have reread this book three times and plan to go thru it a couple of more times. Enlightening!
An invaluable reference guide.......2007-09-04
I have recently gone through the process of publishing a non-fiction book now listed on Amazon. Fortunately I came across this book just as I had completed my writing. Throughout the roughly six-month process of defining a market strategy and implementing it, Aiming at Amazon has been sitting next to my desk rather than on the bookshelf. Aaron Shepard is one of those rare "self-help" authors who provide common-sense, practical advice rather than just rah-rah bromides and useless pep talks. If you are self-publishing, start here.
So good if you are a competitor I hope you don't read it!.......2007-09-01
I am an experienced publishing exec with numerous NYT bestsellers in my past, but Aaron Shepherd has changed the way I look at publishing. A truly great book.
Oh, and did you notice that to scroll down to the customer reviews you first had to get past the best Amazon page you have ever seen? And that's just one reason to buy this book.
Customer Reviews:
A lot of useful information - straight to the point. .......2007-10-05
I was a published author before I read Weber's books, but my market up until now was Europe and Latin America. Even though I subscribed to Writer's Digest and read a lot about marketing and networking ... as a writer mom I didn't have the time to be reading about how Amazon "really" can work for you or against you depending on how you use it, how to network online and the importance of an interactive website. While mine was (still is) very flashy, it did nothing for the reader and I decided to change that approach after reading this book. Someone told me the book contained all the information he had read over 4 years poring over mags and other books and the Internet, but for me it was great to find it all in one book. I'm sure it will have to be updated regularly, since the Internet is a fast paced ever changing place. But I got a lot out of the book and I believe any writer and author can too, no matter how big or small their publishers are.
Attention Independent Writers.......2007-10-04
This is the only book you will ever need to succeed on the web with your stories that you have sweat over only to be turned down by "the big boys". This book has enhanced my sales tremendously and I have only owned it for 4 days. Steve's step by step is the only way to go. He gives you the how and the where. The action is up to you. Thank you Steve
-Timothy Kendrick author- PTSD: Pathways Through the Secret Door
A MUST FOR ALL AUTHORS!!!.......2007-09-26
I'm writing not only to recommend this book to new authors and those that have been around the block a few times, but also to personally thank you Steve Weber! I'm truly glad I stumbled upon you and your book on My Space:) Everyone that read my first book loved it. But few knew how to find it and I didn't really know how to market it. I can certainly say, having been ranked on Amazon with my second book that if you write, this book should be in your library! Wishing you continued success and thanks again so much for putting this information in a clear and easy to undertand language so we who love to write, can reach those who love read! I also want to mention that when you buy this book, some of the things you might not get completely the first go around, are shared again if you sign up for his news letter. So you're always if you do so, getting tips which is fantastic because Steve is really following up on what he preaches.
Wishing you continued success Steve and if you're a writer reading this... I hope you will take the hint and jump start your success possibilities by investing in this book. I heard earlier today that someone, (Think it was Ben Franklin), and not verbatim mind you, said if you want to fill up your pockets, then spend some of the money in your pockets investing in your mind.
For writers, this book is one, if not thee best way you can go about that.
Sincerely,
And thanks again for creating this book:)
Chase von
tlp
The Last Panther Your Chance to Hear The Last Panther Speak
Every author will want to read "Plug Your Book" again and again .......2007-09-07
To use a cliché, Plug Your Book! Online Book Marketing for Authors by Steve Weber is a page turner. As a book publicist always looking for new angles to promote my client's books, I could not wait to read the next page because there was so much good information about online book marketing on every single page. It's all presented in a useful format complete with the 'why' and 'how to.'
For instance, Weber discusses the awesome power of Amazon and its various nooks and crannies. He unveils various Amazon features that can help authors sell more books. He states that Amazon 'reader reviews' are more important than ever -- perhaps even rivaling a major newspaper review. The reason? Amazon reviews can be read for years by hundreds of people and a potential buyer is just one click away from purchasing your book. He says "Amazon is 'ground zero' for your online campaign. It provides free worldwide exposure to those readers most likely to buy your book."
Weber also suggests numerous online resources as well as how to create an online blog tour and using social networking sites such as My Space to promote your book.
Every author will want to read "Plug Your Book" again and again to learn how to successfully use all of the online tools available to "Plug Your Book."
A "must-have" for the independent author/publisher.......2007-08-27
If you're an independent author and/or publisher, then "Plug Your Book" is a must-read/must-own reference guide you should carry everywhere you go and review before you start your business day on the World Wide Web.
There are so many facets to the publishing world that even with extensive study and research can be overwhelming and at times, too much to take in. Mr. Weber has compiled an extensive "to-do" list being simply his table-of-contents. Not only does he offer marketing tips and trade secrets, but there is invaluable information loaded within the pages--resources, examples and motivation to say the least!
I have to say, being new to the publishing world, I have already begun to see immediate return-on-investment with regards to the amount of time I spend researching, publicizing, marketing and networking with other writers and publishers on the Internet, by simply applying the various techniques and utilizing the "right" resources to get the job done!
Thanks Steve for this invaluable resource!
Amazon.com
John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
Book Description
Today's most complete handbook on book marketing.
Customer Reviews:
Misleading Title.......2007-10-10
When John Kremer decided to name his book, 1001 WAYS TO MARKET YOUR BOOKS, he sold himself short. If you only came away with 1001 ideas from this massive tome, I'd say you might want to go back and re-read it.
This book is, by far, the best book I have found on book marketing. For a promoter or author to attempt to market a book without first researching how to go about it, would be insane, and that research should begin right here. There are many books available on this topic, but none so comprehensive as this one.
Kremer's book goes far beyond the basics of giving you a few pointers on how to market your book. Let's face it, no matter how incredible your book might be, if no one ever reads it, your work is lost. This book will arm the writer with information on what they can do to insure their own success. Don't make the mistake so many authors make of leaving their success up to someone else.
Here you'll learn not only about marketing your book, but how to construct a top notch publicity campaign, various ways to promote your book, the best way to advertise, gaining distribution, and even how to capitalize on your writing after your book is published.
In short, if you are a writer or publisher, you HAVE TO HAVE this book. To attempt to market your book without it would be like running a race with cement shoes.
A Must Read for Authors.......2007-09-30
John Kremer's 1001 Ways to Market Your Books is definitely a must read for every author that want to successfully sell books.
Robert Moment, Author of Invisible Profits: The Power of Exceptional Customer Service.
[...]
A Wealth of Information.......2007-09-22
This is a book every author and publisher should have in their collection. You get tons of useful information. I can't recommend this book enough.
1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) .......2007-09-19
Great, Informative, Educational. This book will take me months to read again. Thank you 1001 Times.
The Greatest Practical Book Marketing Resource of All Time.......2007-09-18
This review is for the fifth edition of this book, though I suspect that the fifth and sixth editions are virtually the same save for a bit of info here or there.
Writing a book is easy. Getting it out there is hard. It's a challenge for both the big, small and self-publisher alike. 10% of your time and energy goes into creating your masterpiece, 90% goes into bringing it to the masses.
In 1001 Ways to Market Your Books, author and publisher John Kremer walks you through step-by-step 1001 effective methods to market your book.
This doesn't read like a manual or some textbook. Kremer's professional yet personable writing style keeps you interested and forces you to pay attention to everything he has to say.
This book is so dense that you can't just read it once then call it good. It's a resource, which means it's meant to be visited each time you publish a book so you can pull out some of the 1001 marketing methods offered.
Don't try doing all 1001 things suggested in this book all for one title. It won't work. Kremer even says so in the opening pages. The idea is to cater to your particular book's needs and find the marketing methods that work for that specific title.
Kremer backs up his info with industry stats, gives examples of what's worked for some publishers and what's failed for others.
Take notes while you read it. Even jot down in separate columns on a loose sheet of paper what ideas would work for the titles in your company's catalogue and mark down the page number in Kremer's book for each.
This is a book every serious publisher needs to have on their shelf. More importantly, it's a book they need to use.
Book Description
A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.
Customer Reviews:
Great starter for aspiring art directors........2007-06-10
I'm an advertising professor, and I've used Landa's "Advertising by Design" for three different classes when teaching an Introduction to Advertising Design course.
The book is clearly written, organized well and rich in contemporary examples. Landa does a good job of discussing the problem-solving aspects of the art director's daily grind. And she very quickly establishes that there is a significant difference between graphic design and advertising design.
In her next edition, I'd like to see a section dedicated to ideation, perhaps talking about SCAMPER, non-linear brainstorming and other tools to help the student develop a good conceptual foundation. But, overall, I would recommend this book without reservation.
So helpful!.......2006-03-20
Finally a book about advertising that helps the reader understand how to develop relevant concepts as well as design! There are so many great examples of concept categories and so much excellent info on how-to create a cohesive campaign. The info on guerilla advertising and TV is very helpful.
Great info on designing ads.......2004-06-04
Fantastic guide for idea generation, designing unified ad campaigns and creative approaches. Very valuable information and great examples of award-winning ads and ad campaigns. Really interesting info about ad history that I didn't learn in college!
Books:
- Different Brains, Different Learners: How to Reach the Hard to Reach
- Drawing from the Modern (3 Volumes)
- Ed Ruscha: Then & Now
- Edward Hopper: A Catalogue Raisonne
- Electronic Circuits Volume 1.0
- Exploring Publication Design (Design Exploration Series)
- Expressive!
- Extreme Design
- Fancy Nancy and the Posh Puppy (Fancy Nancy)
- Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find
Books Index
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