Customer Reviews:
Goode's World Atlas.......2007-10-03
In a world whose national boundaries change nearly every few months (which is a slower pace than a decade ago), this atlas does a very good job of displaying its content. The maps are easily read and show enough cities and features to make this a standard for both high school and college geography courses. It also has resource maps of the continents showing the economics and population trends in our world today. I bought this for my daughter after viewing it in the library and feel that for the money it offers the best deal available in its price range.
Exactly what I expected.......2007-09-27
When I purchased this item I was skeptical that it would be new....but it was. It was in perfect condition and I will buy all of my books on
Amazon.
Great Book.......2007-09-27
We the freeNezy testers at eJawab found that the maps in the book were great. We could find all the things we were looking for with all the details we required.
What more could you ask for on paper?.......2007-07-09
The only resources I have found to be better than my Goode's World Atlas are electronic resources that are specialized (Nasa World Winds is my favorite). The maps and tables in Goode's are handy references for many different needs. The paper and ink make for a visually appealing image, and the size makes details easy to see. I have used this atlas for several university classes, many personal inquisitions, and I even use it to teach my children about the rock they live on.
Complete.......2007-06-08
I bought this to use in our document processing center to use with MapInfo and for manually plotting cities (when there are just a few) in Visio. Best part for us is that there is a huge list of cities with longitude and lattitude already given, which helps us plot those cities in MapInfo even if they are not included in our data sets. Great update - worth getting.
Average customer rating:
- Hey, the 70s and 80s are over...
- Remind yourself why you became a designer!
|
Design, Form, and Chaos
Paul Rand
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Hardcover
 General
| Instructional & How-To
| Arts & Photography
| Subjects
| Books
Drawing
| Instructional & How-To
| Arts & Photography
| Subjects
| Books
General
| Drawing
| Arts & Photography
| Subjects
| Books
General
| Graphic Arts
| Graphic Design
| Design & Decorative Arts
| Arts & Photography
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
Design
| Studio Art
| Art & Music
| Humanities
| New & Used Textbooks
| Stores
| Books
Drawing
| Studio Art
| Art & Music
| Humanities
| New & Used Textbooks
| Stores
| Books
Similar Items:
-
Paul Rand
-
From Lascaux to Brooklyn
-
Wolfgang Weingart: My Way to Typography
-
Typography: Macro- and Microaesthetics
-
Sparkle and Spin: A Book About Words
ASIN: 0300055536 |
Customer Reviews:
Hey, the 70s and 80s are over..........1998-03-14
No question about, when Paul Rand (and others)made the different logos that are in book, it worked like a charm. For the 70s and 80s, that is. There are lessons to be learned but the book feels stuck in the timeperiod 1970-80. So before buying it you should check it out first.
Remind yourself why you became a designer!.......1998-02-19
This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.
Average customer rating:
- Great book on explaining words
- yet another chance to own the work of a master
- One of the Best Ever
- Sparkle and Spin
|
Sparkle and Spin: A Book About Words
Ann Rand , and
Paul Rand
Manufacturer: Chronicle Books
ProductGroup: Book
Binding: Hardcover
Words
| Basic Concepts
| Baby-3
| Children's Books
| Subjects
| Books
General
| Language Arts
| Reference & Nonfiction
| Children's Books
| Subjects
| Books
Picture Books
| Ages 4-8
| Children's Books
| Subjects
| Books
General
| Ages 4-8
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
Etymology
| Words & Language
| Reference
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
Similar Items:
-
Little 1
-
Follow the Line
-
Max's Words
-
Mom and Dad Are Palindromes
-
There Is a Flower at the Tip of My Nose Smelling Me
ASIN: 081185003X |
Book Description
Through harmony and rhythm, resonance and pitch, Ann Rand inspires readers to listen to the tuneful play of her text as it sings off each page. Illustrated with graphic designer Paul Rand's colorful, witty artwork, Sparkle and Spin is a children's classic (now happily available again through Chronicle Books) that reveals to young readers the power and music in the words they use every day.
"Paul Rand did not set out to create classic children's books, he simply wanted to make pictures that were playful. Like the alchemist of old, he transformed unlikely abstract forms into icons that inspired children and adults and laid the foundation for two books that have indeed become children's classics."
Steven Heller, author of Paul Rand
Customer Reviews:
Great book on explaining words.......2007-01-30
It's fun, it's easy for kids to understand. My twin boys love it, we talk about what is being read and it illustrates through pictures and words how things come together. And then the "why" questions just keep on coming!! Enjoy
yet another chance to own the work of a master.......2007-01-12
It is a great chance to own a peice work of a master, reprint after so many years.
One of the Best Ever.......2006-11-29
I grew up with this book in the 60s. It was originally published in 1957 -- which shows how incredibly cutting-edge this mid-century modern book was. Through the years later the lessons of the book about language and imagery remained in my mind, and as an adult I finally managed to locate an out-of-print copy. I'm glad it's been republished -- it's true classic by two masters of the era.
Sparkle and Spin.......2006-11-10
Similar to "Little 1" ..... great retro graphics that adults can appreciate..... but the writing is boring and frustrating to read. Not very fun or interesting.
Book Description
Edited by Lars Muller.
7.5 x 10.5 in.
415 illustrations
Customer Reviews:
this is excellent!.......2001-03-07
A good introduction to Muller-Brockmanns work, the book takes us from his very early works to later exhibitions and poster design. It even mentions 'Grid Systems', which I am a firm disciple of. Graphic Design is a subject of which to have strong oppionions and Lars Muller has just that. I enjoyed his comments in the preface which were valid and sound. All in all an important walk through past design, which should stay contemparay for times to come.
Book Description
Originally published in 1961, this exuberant picture book was illustrated and designed by Paul Rand, one of the most influential graphic designers of the twentieth century. The text by Ann Rand is filled with clever wordplay and not only tells the engaging story of Little 1 and his quest for a friend, but makes learning numbers and simple addition positively fun.
Customer Reviews:
Little One.......2007-01-10
I bought this book for my grandchildren. I thought it was very creative and my grandchildren enjoyed it. They are age 4 and 2.
Little 1.......2006-11-10
Great retro graphics that adults can appreciate..... but the writing is boring and frustrating to read. Not very fun or interesting.
Little 1.......2000-02-14
I want to read Little 1, Speakle and Spin and I Know a lot of thing
Customer Reviews:
Great examples but lacking the depth I hoped for........2004-09-23
This book uses the teaching by example system giving illustrated examples of the author's past advertising design work. I did not get the in-depth education in visual design that I had hoped for. Rand's work uses a combination of simple to mid complexity visuals that communicate in an abstract high brow way. It is this sophistication that I suppose makes others give the book such high ratings. If more text was added to explain the principles then the book would have been a much better educational experience. A 4 rating for visual quality and examples, a 3 for content, are fair ratings.
A Designer's Inspiration.......2004-06-23
Reading Paul Rand's book "A Designer's Art" should be a source of inspiration for anyone who considers him- or herself a designer -- in any medium. At least, it was definitely an inspiration for me.
I didn't expect to get much out of it when I started it, frankly. Part of that feeling is attributable to the fact that I didn't know Rand's work as well as I should. I had heard the name, but did not know what he had done. As the book began, and I figured out that he is, in a large way, responsible for the corporate identity of some pretty big names (IBM, Westinghouse, and UPS among them), and is capable of working in multiple media, both two-dimensional and three-dimensional, I found myself respecting him. As it continued and he showed himself to be not only a very creative designer, but also a thoughtful analyst and an excellent communicator, I found myself agreeing with most of what he had to say. As the book concluded, I found myself inspired in my own work by what he pointed out.
"A Designer's Art" is everything its title implies... it is about good design and it is about compelling art. The two, while not necessarily the same, are definitely fused together in many ways. Artistic disciplines and methods and trends affect design work to a large extent, while principles of good design can also be applied to the basic creative process one goes through when making a more purely artistic endeavour.
Particularly compelling in this regard was the chapter near the end of the book, about the benefits of the "play instinct" and how it applies to design. By discussing several games and ways of playing with visual relationships, such as tangrams, tatami (the arranging of floor mats), Le Corbusier's "Modulor," and the creation of Chinese characters, Rand discusses several games and how they can be used in the design process, either in the solution for a specific problem, or as tasks in and of themselves. These "games" help to teach the designer to look at visual presentations in a different way, to see tired concepts in a new light, and to use originality to think their way around a problem. Like directed play does for children, visual games help to discipline the mind to see through what is presented and into an original way of looking at the same thing. "The student learns to conceptualize, to associate, to make analogies," he says. "To see a sphere, for example, transformed into an orange, or a button into a letter, or a group of letters into a broad picture."
Also very interesting was his discussion of the color black, reclaiming it for new audiences and new purposes, and his thoughts on including a sense of humor or wit in your designs. His conclusion is where I really came to admire this book, though, as he relies on the words of one of his employers: "Good design at heart is simply honesty. It is an ingredient of character. Good design helps to form in any one part of the business an influence that affects all part of the business. It sustains character and honesty in every part of the business. Good design, therefore, is very good business indeed." It's a good thought to take away from this book, that a skilled designer's work is valued by those he or she works for, and a reminder of the burden that designers bear in their work.
Reading Rand's "A Designer's Art" was something like the experience I had when reading Stephen King's "On Writing." Both men are (or were, in Rand's case) masters of their respective craft, and both have had their effect on our culture and our way of life, each in their own unique way. More importantly, though, just as I was inspired to write as I was reading "On Writing," so too was I inspired to make something new and original as I put down "A Designer's Art." Both books inspired me to create. I can't think of any better motivation for reading them than that.
Paul Rand: A Designer's Must Have.......2003-07-30
The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they don't, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts.
"That graphic design is generally considered a minor art has more to do with posturing than it does with reality."
-Paul Rand
NON LIKE ANY OTHER.......2003-01-08
I don't want my competitors to read this. It gives me the edge in designing.
Just OK.......2002-02-04
The book was extremely well written, but it was the content I was diappointed with. I expected more info on basic design techniques. It seemed more of a picture book.
Average customer rating:
- Beautifully Illustrated
- It DOES contain the whole thing...
- Great for Kids
- Great book for teaching history to young children
- used it for a report
|
Paul Revere's Ride
Henry Wadsworth Longfellow
Manufacturer: Puffin
ProductGroup: Book
Binding: Paperback
Westerns
| Fiction
| United States
| History & Historical Fiction
| Children's Books
| Subjects
| Books
Picture Books
| Ages 4-8
| Children's Books
| Subjects
| Books
General
| Ages 4-8
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
Longfellow, Henry Wadsworth
| ( L )
| Authors, A-Z
| Literature & Fiction
| Subjects
| Books
19th Century
| United States
| World Literature
| Literature & Fiction
| Subjects
| Books
General
| Classics
| Literature & Fiction
| Subjects
| Books
Look Inside Fiction Books
| Trip
| Specialty Stores
| Books
General
| Ages 4-8
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Picture Books
| Ages 4-8
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Westerns
| Fiction
| United States
| History & Historical Fiction
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
General
| Literature
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
( L )
| Authors, A-Z
| Literature & Fiction
| 4-for-3 Books Store
| Stores
| Books
19th Century
| United States
| World Literature
| Literature & Fiction
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
Similar Items:
-
Amber on the Mountain (Picture Puffins)
-
Little Nino's Pizzeria
-
Andy and the Lion (Picture Puffins)
-
Truman's Aunt Farm
-
The Salamander Room (Dragonfly Paperbacks)
ASIN: 0140556125 |
Amazon.com
"Listen, my children, and you shall hear/Of the midnight ride of Paul Revere ..." So begins one of the most stirring poems in American literature. Henry Wadsworth Longfellow wrote "Paul Revere's Ride" in 1861, nearly 100 years after the actual midnight ride that began on April 18, in 1775. The poem creates a suspenseful story as American colonist Paul Revere decides with his friend Robert Newman and others to avert a British attack on Concord, Massachusetts. The British had come from Boston in search of the colonists' arms supply. What Revere and his friends didn't know was whether the Redcoats would come by land (around the mouth of the Charles River) or by sea (across the river). Newman spotted the British "by sea" and signaled from the Old North Church tower to Revere, who was "Ready to ride and spread the alarm/Through every Middlesex village and farm,/For the country folk to be up and to arm." And, by morning, the country folk were ready, indeed. "Chasing the red-coats down the lane,/Then crossing the fields to emerge again/Under the trees at the turn of the road,/And only pausing to fire and load." This battle, the first of the American Revolution, drove the British back to Boston.
Ted Rand--well-loved illustrator of The Hullabaloo ABC, Mailing May, Knots on a Counting Rope, and many other critically acclaimed titles--masters the mood and movement of the famous midnight ride, and children will love the power and drama of this historic American event. (Great read-aloud, ages 4 to 8)
Customer Reviews:
Beautifully Illustrated.......2007-03-09
The text is the classic Henry Wadsworth Longfellow poem, and the paintings give it new life for the visually-oriented kids of today. This book will help them visualize what the poem is talking about, which becomes more important as time passes and kids are less accustomed to reading the words of older poems. If you want kids to really appreciate this famous poem, this book should help them connect with it.
It DOES contain the whole thing..........2003-12-07
Just a point of correction on the review given by Seidur above--the Ted Rand illustrated edition not only contains the complete Longfellow poem, it is also correctly titled (contrary to two erroneous criticism made by Seidur). It is, I think, the best edition of this wonderful poem.
Great for Kids.......2003-11-15
A great introduction to Longfellow and the roots of this great Country. The artwork is beautiful. A good book for young children learning to read.
Great book for teaching history to young children.......2002-09-20
For the last two days I have read Paul Revere's Ride by Longfellow to my 4 and 7 year old. We have learned the history, vocabulary words, the different methods the artist used to illustrate the poem, and many other interesting facts. They are begging for more! What are great book! Longfellow makes history come to life. You can just feel the night air in Revere's face as he so courageously warns the people.
used it for a report.......2002-06-06
It had good information for my report in the back of the book. It had true history of the ride. I liked the illustrations. My moms friend did the design layout.
Average customer rating:
- an essential
- Great book!
- Buy a Magnifying Glass
- A good work about a great designer
- Excellent
|
Paul Rand
Steven Heller
Manufacturer: Phaidon Press
ProductGroup: Book
Binding: Paperback
Schools, Periods & Styles
| Arts & Photography
| Subjects
| Books
| Abstract Expressionism
| Ancient & Classical
| Art Deco
| Art Nouveau
| Baroque
| Byzantine
| Constructivism
| Contemporary Art
| Cubism
| Dadaism
| Expressionism
| Fauvism
| Folk Art
| Futurism
| German Expressionism
| Gothic
| Impressionism
| Mannerism
| Medieval
| Modern
| Neoclassical
| Pop
| Post-Impressionism
| Pre-Raphaelite
| Prehistoric & Primitive
| Realism
| Renaissance
| Rococo
| Romanesque
| Romantic
| Surrealism
General
| Instructional & How-To
| Arts & Photography
| Subjects
| Books
Drawing
| Instructional & How-To
| Arts & Photography
| Subjects
| Books
General
| Design & Decorative Arts
| Arts & Photography
| Subjects
| Books
General
| Graphic Arts
| Graphic Design
| Design & Decorative Arts
| Arts & Photography
| Subjects
| Books
General
| Drawing
| Arts & Photography
| Subjects
| Books
General
| Artists, A-Z
| Arts & Photography
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
-
Milton Glaser: Graphic Design: Graphic Design
-
Make It Bigger
-
From Lascaux to Brooklyn
-
Tibor Kalman, Perverse Optimist
ASIN: 0714839949 |
Amazon.com
IBM, UPS, ABC. If these acronyms ring a bell, their ubiquitous logos springing instantly to mind, then you know the work of Paul Rand (1914-1996), the Picasso of Graphic Design. A pioneer in the field of visual communication, Rand developed a fresh and individual design language drawn from European art movements including Russian constructivism, de Stijl, and the Bauhaus. His career as an art director, teacher, writer, and design consultant to major corporations spanned almost seven decades. Rand arguably got his start at the tender of 3 when he first began to secretly copy pictures of the attractive Palmolive models pictured in advertising displays in his father's grocery store in Brooklyn, New York. He later modeled his aesthetic on avant-garde artists like Paul Klee, El Lissitzky, and architect Le Corbusier, each of whom advocated a timeless spirit in design. Rand began his career in an era when working by hand was a given, a reality that would change before his eyes as the mass media, entertainment, and consumer industries were revolutionized by increasingly technical equipment, and ultimately the computer.
Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, "The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act." Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. At 255 pages, with a staggering 452 illustrations (over 300 in color), this book is a delightful and inspiring must-have. --A.C. Smith
Book Description
IBM, UPS, ABC. If these acronyms ring a bell, their ubiquitous logos springing instantly to mind, then you know the work of Paul Rand (1914-1996), the Picasso of Graphic Design. A pioneer in the field of visual communication, Rand developed a fresh and individual design language drawn from European art movements including Russian constructivism, de Stijl, and the Bauhaus. His career as an art director, teacher, writer, and design consultant to major corporations spanned almost seven decades. Rand arguably got his start at the tender of 3 when he first began to secretly copy pictures of the attractive Palmolive models pictured in advertising displays in his father's grocery store in Brooklyn, New York. He later modeled his aesthetic on avant-garde artists like Paul Klee, El Lissitzky, and architect Le Corbusier, each of whom advocated a timeless spirit in design. Rand began his career in an era when working by hand was a given, a reality that would change before his eyes as the mass media, entertainment, and consumer industries were revolutionized by increasingly technical equipment, and ultimately the computer.Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, "The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act." Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. At 255 pages, with a staggering 452 illustrations (over 300 in color), this book is a delightful and inspiring must-have. --A.C. Smith
Customer Reviews:
an essential.......2007-06-23
I bought the book used and it is definitely an essential to a graphic designer or art lover's collection!
Great book!.......2007-03-24
If you are looking for a Paul Rand book with great quality pictures and lots of information, this is the book for you. A wonderful reference book but also just a great book to look through. I was very happy with my purchase
Buy a Magnifying Glass.......2005-11-20
This is a pretty thorough book on a graphic design icon. Unfortunately, the book is typeset very poorly in an 8pt serif font. Reading more than a few pages at a time strains your eyes and results in a headache - ironic considering Rand was a firm believer in usable design.
Lots of full color samples of Rand's work to coincide with the text, which is nice.
Overall, this book is a great resource. It's too bad the type is so difficult to read.
A good work about a great designer.......2000-09-13
Paul Rand was a giant among designers, and one of the key reasons that graphic design exists as a profession in the United States. Heller, obviously a great Rand fan and friend(not to mention a prolific author), has given his subject his due, tracing Rand's evolution as an artist and the arc of his career. From a 1942 Autocar annual report whose design is astonishingly current to some work for Dubonnet that perhaps hasn't stood the test of time as well, Heller's choices of accompanying materials is excellent, illustrating as well as telling Rand's core philosophies: Effective graphic design is straightforward, purposed, and well-reasoned. This is a straightforward, well-assembled book that falls short in two very minor ways: While much is made of Rand's European influences, none of this work appears in the book, and select examples rather than just mention of Rand's contemporaries would have done a better job of placing his work in a more historical context.
Excellent.......1999-08-25
I just received my book today and have not been able to put it down. Beautifully written and lavishly illustrated, Paul Rand by Steven Heller pays true homage to a man who was blessed with true talent, wit and intelligence. An amazing talent, and a fascinating book. A must-have for any serious design student or professional.
Average customer rating:
- Less was more
- A good ,allthough basic, overview of the giants
- monolithic work in the palm of your hand!
- if your a visual person, this book is for you
|
Six Chapters in Design: Saul Bass, Ivan Chermayeff, Milton Glaser, Paul Rand, Ikko Tanaka, Henryk Tomaszewski
Philip Meggs
Manufacturer: Chronicle Books
ProductGroup: Book
Binding: Paperback
History
| Subjects
| Books
| Africa
| Americas
| Ancient
| Arctic & Antarctica
| Asia
| Audiobooks
| Australia & Oceania
| Europe
| Gay & Lesbian
| Historical Study
| Large Print
| Middle East
| Military
| Military Science
| Russia
| United States
| World
General
| Instructional & How-To
| Arts & Photography
| Subjects
| Books
General
| Drawing
| Arts & Photography
| Subjects
| Books
General
| Graphic Arts
| Graphic Design
| Design & Decorative Arts
| Arts & Photography
| Subjects
| Books
General
| Artists, A-Z
| Arts & Photography
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
General
| Interior Design
| Home & Garden
| Subjects
| Books
Similar Items:
-
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
-
The Elements of Typographic Style
ASIN: 0811817229 |
Book Description
Stylish and concise, this volume presents the work of six venerable names in modern design history. Featuring more than three hundred examples of their best work, yet still eminently portable, Six Chapters in Design is a charming model of economy. Each chapter begins with an essay by a fellow designer, or poet, or, in the case of Saul Bass, director Martin Scorsese, and closes with a biographical profile. Esteemed by designers around the world, these are the artists who created the identities of Warner, AT&T, IBM, ABC, UPS, and Westinghouse; film titles for The Shining and Cape Fear; posters; advertisements; and memorable images of every sort. Their work, nearly omnipresent in everyday life, has influenced an entire culture. This dynamic compendium is a smart resource for designers and artists working in any medium.
Customer Reviews:
Less was more.......2002-06-22
This book is exactly what I hoped it would be: a visual parade of the works of designers who are arguably considered superstars in graphic design.
The various graphics are seen applied to print (magazine/book/poster), signage, film and sculptural media.
The examples span several decades, from the early 40s to the mid-90s. The great thing about seeing superb design in the years before the 1980s is that design during that period was accomplished without the use of computers; as a result, greater emphasis was placed on composition, shape, typography, color and imagination. The result was design that was simple, bold and highly communicative. It's a far cry from the over-stimulated design that almost everyone with a computer is capable of producing -- and has.
The back of the book contains an index to the graphics with a descriptive label and the year in which each was produced. Each designer's section starts off with a few paragraphs of introductory text, and ends with a brief bio.
The graphics are displayed one per page, and speak for themselves. Designers should pay attention to the message in this body of work.
A good ,allthough basic, overview of the giants.......2001-04-14
I think this book is a fairly good inventory of design works by the giants. Some of the works displayed have dated and it seems there could have been better editorial choices. Nevertheless, i think its a good starter for the begginer, and is a fun way to kill an hour.The print quality is exellent, giving vivid colors, but the cover design is...well- a shame.
monolithic work in the palm of your hand!.......1999-09-29
Great works by the great designers, including my fav. Saul Bass's anatomy of a murder, it's simply a designers inspiration in carry size.Don't strain your eyes - it's picture only.
if your a visual person, this book is for you.......1999-03-22
i say this because theres absolutely no copy. color galore and histories of they're work are covered in full. have fun looking at the greats, i did.
Book Description
We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of 20th-century design, his impact on modern communication practice and theory was unparalleled. For him, modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interestsUhere their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology.
Customer Reviews:
Modernist Design.......2004-11-20
This book, more than any other, will carry the reader into not only the work, but also the life of legendary designer, Paul Rand. The essays, written by some of today's leading designers and critics, give you an overview of his accomplishments and contributions to the practice of design. Whereas other books largely focus on his work, this book comes to life through tributes from friends and family which outline how great of an impact Rand truly had on our world. Finally, dialogues between Rand and others [in his own words] offer the most honest glimpse into Rand. In addition to this exhaustive account of Rand himself, the book includes beautiful photographs of his work and a timeline of his career for reference.
This book should not be overlooked by anyone serious about graphic design or anyone who is intrigued by the work of Paul Rand.
Paul Rand: Modernist Designer.......2003-12-07
After reviewing many books on and by Paul Rand, I believe the reader will be amazed of the facts about this genius designer that this book details.
After reading the contibuting materials from many other famous of his peers in the field of graphic design, a reader will be astonished of what this man has contributed to the world of design.
Design is what a reader does not readily see, but visually understands because of its simplicity at the hand of Paul Rand. Beginning with the children's books he was partners in producing, Mr. Rand has contributed more to the field of attractive and interesting graphic design than any other individual I have known.
Having had the honor of working with Mr. Rand, I can only say that his contribution to graphic design will always be missed.
Books:
- Rolling Stone 1,000 Covers: A History of the Most Influential Magazine in Pop Culture
- Shadow Cities: A Billion Squatters, A New Urban World
- Signs and Symbols in Christian Art: With Illustrations from Paintings from the Renaissance (Galaxy Books)
- Simple Sewing with a French Twist: An Illustrated Guide to Sewing Clothes and Home Accessories with Style
- Sketches of an Elephant: A Topos Theory Compendium 2 Volume Set (Oxford Logic Guides, 43 & 44)
- Sol-Gel Science: The Physics and Chemistry of Sol-Gel Processing
- The Art of Architectural Illustration 3
- The Barefoot Home: Dressed-Down Design for Casual Living
- The Digital Filmmaking Handbook (Digital Filmmaking Series)
- The Language of Letting Go (Hazelden Meditation Series)
Books Index
Books Home
Recommended Books
- The Cold War: A History in Documents and Eyewitness Accounts
- For One More Day
- Upstate : A Novel
- A Time to Hate
- Bangalore Tiger
- Fundamentals of Heat and Mass Transfer
- Fierce Attachments: A Memoir
- The Visual and the Visionary: Art and Female Spirituality in Late Medieval Germany
- 100 Plus Principles of Genetics
- Montana Investment and Business Guide
Geography: Realms, Regions and Concepts, 11th edition
Geography: Realms, Regions, and Concepts
Geosystems: An Introduction to Physical Geography (6th Edition)
Physical Geography: A Landscape Appreciation (8th Edition)
Elemental Geosystems
