Book Description
Shows how any business owner can break out of the sea of competing look-alikes to become slightly famous.
Customer Reviews:
This is jump start your business!.......2007-09-24
This book was recommended to me by two different people. I looked for it in my library, they didn't have it, so when it was recommended to me again, two years later, by another successful friend, I thought, why not!
I am definitely glad I made this purchase. It is full of great ideas and direction. It covers all topics and if you really follow their direction you can really make an impact in your business!
A Marked Improvement of a Classic Marketing Book.......2007-08-08
When the first edition of Steven Van Yoder's GET SLIGHTLY FAMOUS hit the streets, I was thrilled to read a marketing book that was both strategic and practical in terms of developing a marketing plan to support my business. Steven's matter-of-fact but urgent call to get clear about your marketing platform stood out amongst a sea of writers all singing the praises of having a niche. The difference? Steven used a methodical and well-conceived approach and filled the book with case studies to validate his points. He also provided a plethora of ideas and additional resources so any reader could go forth and create a cohesive marketing plan.
Fast forward several years and now we have the second edition of Yoder's work. In the new version, Steven offers insights on how to leverage the fast-paced Internet 2.0 environment and how to make use of your excecutive thought leadership in terms of both an internal and external branding strategy. Steven also addresses the importance of cause marketing, something any entrepreneur, CEO or Marketing Director needs to pro-actively think about in the new global marketplace.
If you're just starting your business or you need a refresher course on how to develop a multi-tiered and multifaceted marketing plan. then GET SLIGHTLY FAMOUS is the one resource you need for major inspiration and highly useful advice.
Great ideas, very inspiring!! Makes you want to WORK MORE!.......2007-07-25
I liked this book a lot, tons of great ideas, very inspiring and motivating! It's not like I need to work more.. but I had to stop reading this book while I was on vacation, because it would make me want to jump back to my computer!!! I would suggest this to all new entrepreneurs as well as seasoned business owners, it's got great suggestions for all those with a small advertising budget (like me).
Featured in local News Story 1 WEEK AFTER READING THIS BOOK!.......2007-06-08
I never realized how easy it was to get my name or my companies name out in the media. Whether it be a local magazine or paper, radio or talk show, this book not only shows you WHAT YOU NEED TO DO, but HOW TO DO IT!
Every few pages throughout the book there are short articles on Real-World Success Stories as well as Tips from Successful Marketing Gurus. I found the chapter on Press Releases especially helpful. I followed the advice, wrote my press release and within ONE WEEK! was featured in a local news story.
Fast read, and very informative. Check it out!
FAST!.......2007-05-06
EXCELLENT SERVICE! RECEIVED THE BOOK, THE DAY AFTER I ORDERED IT! WAS VERY HAPPY AND IMPRESSED!
Average customer rating:
- Aaron is leading us to the promised land
- Aaron tells you all the secrets he learned the hard way!
- Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Pr
- An invaluable reference guide
- So good if you are a competitor I hope you don't read it!
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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
Aaron Shepard
Manufacturer: Shepard Publications
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Perfect Pages: Self Publishing with Microsoft Word, or How to Avoid High-Priced Page Layout Programs or Book Design Fees and Produce Fine Books in MS Word for Desktop Publishing and Print on Demand
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Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
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Dan Poynter's Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book (Self Publishing Manual)
ASIN: 093849743X |
Book Description
There has never been a self publishing manual like this.
Aiming at Amazon is NOT about getting your book into bookstores. Instead, it lays out an innovative approach focused almost entirely on sales at Amazon.com. It tells exactly how to make a nonfiction book sell well online, with tips never before offered in print.
This book is also NOT about working with a "self publishing company." It introduces the printer/distributor used by almost all those companies themselves -- the one they keep secret so they can be middlemen and charge you double.
Forget bookstores. And forget self publishing companies. Let Aiming at Amazon reveal to you the NEW business of self publishing.
Customer Reviews:
Aaron is leading us to the promised land.......2007-10-16
Okay there are now over 200,000 books published each year in the US (according to some statistic) and many of these are self-published or published via the POD (print-on-demand) subsidy presses. In other words there are thousands of PODpeople wandering around the desert wondering why the bookstores won't take their books! "Because POD books are non-returnable" say the lords of the bookselling world. "And besides, they're overpriced."
"Help us" chant the PODpeople.
Aaron Shepard appears and says to the flock: "Behold, you do not have to sell your book thru bookstores! You do not have pay exorbitant prices to the subsidy publishers! Behold, I will part the Amazon river for you and you shall proceed to the promised land!"
Then comes about 30 pages of technical stuff. I should have read those pages even tho I suffer from technophobia. See, Aaron says your title letters should be big and thick so they show up better in postage stamp size thumbprint on the screen. He is right.
When I created "Crafting the Travel Guidebook" I used Lightning Source for the printing but had the cover done by a pro. We ended up with white lettering on the cover. Looked good on the monitor but when downsized to Amazon picture size the lettering looks spindly. I should have listened to Aaron.
If you are computer savvy you can do your whole book in Word by following the instructions in this book. If not, get someone else to do it. But the basic concept is sound--and revolutionary. If you can't get into bookstores then go straight to the online stores--and don't give them the 55% discount that used to be reserved for wholesalers. Give them less. Put a reasonable price on your book. Don't write a long book (write lots of short ones).
Obviously this works much better with targeted non-fiction books than for the author who thinks his novel will win the Pulitzer Prize.But for a large number of self-publishers this is a viable way to attain steady, sober, long-term success. And it certainly beats the unbalanced world of regular publishing where a few titles sell millions of copies while thousands of returned books of the also-rans pine away in warehouses and garages.
Way to go Aaron! Who knew a revolution would be this quiet?
Aaron tells you all the secrets he learned the hard way!.......2007-09-28
Planning to self-publish your book? Aaron teaches you how to bypass all the middle-men. Believe, I know - I published my first book through a publishing service (you'd know the name), and it was so easy. And it was FREE. BUT, by using them my book had to be priced too high to sell: $21.98 for a 228-page paperback novel. After reading Aiming at Amazon I learned how I could cut my retail price in half, yet still make a decent profit. I have just published the second edition of my first mystery novel, along with my second and third novels using the advice in this book. Check out one of them here:Hideaway Hospital Murders (Greg Tenorly Mystery Series, Book 2). I highly recommend Aiming at Amazon. Frankly, I'm surprised he's sharing the information instead of just keeping it to himself for his own use. So, if you're planning to self-publish your book, don't do anything else until you read this book!
Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Pr.......2007-09-19
I have reread this book three times and plan to go thru it a couple of more times. Enlightening!
An invaluable reference guide.......2007-09-04
I have recently gone through the process of publishing a non-fiction book now listed on Amazon. Fortunately I came across this book just as I had completed my writing. Throughout the roughly six-month process of defining a market strategy and implementing it, Aiming at Amazon has been sitting next to my desk rather than on the bookshelf. Aaron Shepard is one of those rare "self-help" authors who provide common-sense, practical advice rather than just rah-rah bromides and useless pep talks. If you are self-publishing, start here.
So good if you are a competitor I hope you don't read it!.......2007-09-01
I am an experienced publishing exec with numerous NYT bestsellers in my past, but Aaron Shepherd has changed the way I look at publishing. A truly great book.
Oh, and did you notice that to scroll down to the customer reviews you first had to get past the best Amazon page you have ever seen? And that's just one reason to buy this book.
Book Description
Every firm's sales force combines the distinctive personalities of its members with complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies.
The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy. It's loaded with proven ideas for improving such "success drivers" as:
Culture * sales force structure * hiring * sales manager selection * training * compensation * technology * sales territory design * goal setting * performance management.
Packed with valuable insights and real-life examples, this guide is an excellent source of practical ideas for sales and marketing managers in all industries.
Customer Reviews:
Great Sales Force Reference.......2007-01-04
This was the required text for my Sales Force Management MBA class, and I found it to be a very thorough and practical reference. I am almost certain I will refer back to it in the future.
Not Enough Stars for this Masterpiece!.......2005-08-07
Whewie! I had many reservations about buying this book. The previous reviews made me skeptical, especially when I looked at the price tag and acknowledged the fact that I was going to bleed to death reading a blah-blah boring has-been couple of spineless professors rant about their lame memoirs and anecdotes lazily collected by one of their pet clones.
To be precise, this book was written by two of the most influential consultants, professors and businessmen in the world. They worked with sales forces and represented companies of all sizes, in addition to being 'team-driven' by their own successful consultancy spanning thirty years.
In many instances, they gained from the output of academia and collaborated their research with students associated from the prestigious Northwestern's J.K. Kellogg Graduate School of Management.
This book has foundation, structure, conceptual analysis and excellent ideas for any student, manager-in-training or business executive who is trying to avoid the "art of selling" or "quick buck motivational" 'diaper-training series' collections (sold at newsstands everywhere).
There are chapters from other excellent contributors related to Internet Strategies, Market Strategy and Segmentation. I found the material to be factual, concise and thoughtful.
This is a rare book written about sales forces. Sales forces are the life-blood of ANY company. Your ability to communicate with people will increase your power, wealth and happiness. A sales force can easily become 'unruly beasts' because the sales force are people dealing with people. Great sales managers must understand CONCEPTS about how to FOCUS, CHANNEL and DISCIPLINE people without disrupting profitability...AND LOSING GREAT PEOPLE!!!
"The Complete Guide to Accelerating Sales Force Performance provides education the way a textbook does, but it also provides guidance. It advises, similar to a manager's manual, and it seeks to provide the sales manager with an understanding of the entire sales force system by presenting frameworks for sales force design and performance enhancement."
Buckle Up! This book contains "all muscle and no fat." It is a mental and physical exercise book that requires considerable attention. "The quality of the selling organization has a direct effect on a company's sales and profitability." Now, time for me to mold my sales force into terrific shape. :)
A Good Read!.......2004-06-10
To boost your sales group's performance, give your salespeople very specific assessments and instructions, as per authors Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners. The trouble here is that the instructions are not only detailed, they are highly technical. You have to see sales as a science to make the best use of the graphs, charts, lists, diagrams and formulas. If you can make your way through the academic writing, you'll find some useful hard data, such as statistical evidence that backs the need for precise sales performance assessments. Despite its lengthy retelling of some very basic sales principles, we recommend this manual to the audience its authors suggest, "sales managers, top managers, salespeople who want to advance professionally, divisional presidents and business owners" plus business school students. If you're going to be academic, you might as well learn something.
A Good Read!.......2003-10-15
To boost your sales group's performance, give your salespeople very specific assessments and instructions, as per authors Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners. The trouble here is that the instructions are not only detailed, they are highly technical. You have to see sales as a science to make the best use of the graphs, charts, lists, diagrams and formulas. If you can make your way through the academic writing, you'll find some useful hard data, such as statistical evidence that backs the need for precise sales performance assessments. Despite its lengthy retelling of some very basic sales principles, we recommend this manual to the audience its authors suggest, "sales managers, top managers, salespeople who want to advance professionally, divisional presidents and business owners" plus business school students. If you're going to be academic, you might as well learn something.
A Valuable Reference for Strategic Sales Management.......2001-06-06
In this book, the world's leading authorities in the field of sales management share hundreds of valuable insights and suggestions for leading a successful sales force in the 21st century. This is the most comprehensive book I have seen on this topic, yet at the same time, it is easy to read and offers very practical approaches. As a sales management professional, you will turn to this book over and over again as you strive to develop and implement the best sales force strategies.
Book Description
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.
In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:
· Which markets offer the best opportunities for profitable growth?
· What do my target customers need? How can I do a lot more business with them?
· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?
· Do I have the right product or solution? How can I create broader customer interest in my offerings?
· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?
'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
New thinking from the author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market.
Customer Reviews:
Great resource for entrpreneurs / small businesses.......2006-08-10
I strenuously disagree with the reviewer below who said this book is for big businesses rather than entrepreneurs. I'm an entrepreneur and this book has played an important role in my ability to build my business. A few years ago, a partner and I started a company and grew to 15 employees. We had a superb service to offer, but were not educated about how to sell it, and sales were leveling off. Stymied, we delved into atleast 20 books, seminars, and training events to learn how to "scale" our business. Honestly, nothing helped much. Then we found this book on Amazon. Go To Market Strategy helped us get organized, ask all the right questions, and put some simple ideas into use, to grow to 50 employees last month. After reading this book, we moved away somewhat from our "web fetish" and got much more serious about finding good partners, building our own small but effective sales group, and working with our customers to understand their needs and become more responsive. Many of the things we did came right out of this book. This book is *very* organized and systematic, breaking the sometimes overwhelming task of building a business into simple, proven tools which we were able to put to use. This book is also extremely well written, just lightyears ahead of the writing quality of other marketing books we bought. The author is very insightful and truly knows the ins and outs of "selling more stuff to more customers" as he puts it. I am sure this book is useful to Big Corporate America, but to me it's a wonderful resource for the small, struggling business.
Take your marketing to the next level!.......2006-05-07
Excellent marketing book by L. Freidman, who has written a few other good ones, too. Extremely interesting & helpful ideas, examples and tools for aligning your marketing strategies and your tactics with your customers. I see copies of this book floating around our and partners' offices all the time. Definitely worth reading and chewing on.
Very comprehensive and practical !!!.......2005-10-11
Author Friedman provides a very comprehensive picture of how to take products and services to market, in the most efficient and effective ways. This book is practical - it's more for sales management and marketing executives than for students and academicians. Going to market today is complex and risky, and difficult to figure out the right mix of people, channels (Internet, phone, mail, partners, etc). This book helps sort it all out in a well structured way. I highly recommend.
Very instructive for goers-to-market.......2005-09-08
Friedman gives the whole go-to-market strategy picture, explains the key points and relationships between different aspects of customer and market analysis, channel model construction, channel management etc. Can easily be used as a manual for actual go-to-market and channel development.
Misleading title draws wrong reader........2005-09-04
Friedman certainly seems to know what he's talking about. I wouldn't know since I ordered the book to learn about how to enter the market with a new product as a small entrepreneur. Friedman's advice is geared to the large corporation with large resources for research and marketing. He does not address the objectives stated in the title from the perspective and access to resources of the small business. For this type of reader the information may be interesting from a theoretical standpoint but I certainly found no practical advice to help my situation.
Customer Reviews:
Fun to read and jam-packed with essential information.......2007-10-15
I could not put Tom's book down and read it in a night. There are some many great tips and insights -- I will not write another thing without this book at my side!
I read this book straight through..........2007-10-11
The material in this book is as invaluable as the style in which it is written. I found this book incredibly motivating, informative, stimulating, and fun to read. Thanks Tom! I feel utterly refreshed and excited to write now, instead of dreading it.
Just Read It!.......2007-07-26
This book is easy to read, makes you laugh, teaches you how to write better and helps you raise more money. It just doesn't get any better any this. If you write anything to donors or prospective donors you should stop and read this first. You won't regret it.
All Fundraisers Can Benefit From This Book.......2007-06-18
For research purposes, I have more than 30,000 direct mail samples, countless annual reports, and hundreds of newsletters in my business library. And I'd say probably anywhere from 2 to 3% of them are really good (that means they raise a lot of money). They practice what Tom Ahern teaches you in his new book.
If you've ever had the opportunity to see Tom present - and he presents at many conferences around North America - then you'll know why you need this book. His way of thinking about donors, and what they want, will enable you to improve almost any donor-directed publication that you produce.
I strongly encourage anyone working for a nonprofit to buy this book - almost certainly it will improve the quality of the information you give to your donors, and the amount of money they give to you.
Like being in a candy shop with a pocketful of money.......2007-05-21
Two great things about Tom Ahern: 1) he writes in crisp, clear, jargon-free language, and 2) virtually every sentence contains advice or a tip I can actually use. In this straightforward but packed book, he taught me to always put myself in the donor's shoes when I'm writing, to never write anything that doesn't include an offer, to run like hell from "writing by committee", the emotional triggers that get people reaching for their wallets, and how to write great headlines and good copy. I'm not sure what else you can ask from a book that fits in your back pocket, reads deliciously the second and third time, and even apologizes for leaving out a chapter he'd call "Feeling Stupid". Feeling stupid is what you should feel if you don't order this book right after you finish this review.
Average customer rating:
- Winning Market Leadership
- A refreshing new book on strategic market planning
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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Adrian Ryans ,
Roger More ,
Donald Barclay , and
Terry Deutscher
Manufacturer: Wiley
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Binding: Hardcover
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
ASIN: 0471644307 |
Book Description
Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often.
Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership:
- Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials.
- Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets.
- Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more.
- Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric.
- Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process.
Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and R&D; and project team leaders.
Customer Reviews:
Winning Market Leadership.......2000-10-05
Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!
A refreshing new book on strategic market planning.......2000-02-26
This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.
Customer Reviews:
Simply ALL I NEED.......2007-09-23
It provides a better grasp on the marketing aspect in the music industry. i feel less overwhelmed to try and be innovative. With Bob's ideas as a start, the ideas just come flowing after that. His ideas are really helping my business. Ive been able to increase profits in less than a month, and have been able to book several BETTER gigs for the bands I represent. Thanks to him and myspace I just might be the happiest promoter in Los Angeles.
Sell More Music with this Book!.......2006-02-09
I got the original GMM book about ten years ago and it's still on my shelf to reference when working on a promotion. This one is going right next to it. This series is great for bands, musicians, and songwriters who are on a budget and looking for results-oriented marketing tactics that will help you sell more stuff and make more money. You'll get techniques that work in ANY marketing medium, including live shows, postal mail, fax, email, or web. If you're willing to do just a little bit of work in an organized way, or willing to teach others how to do that work for you, you'll see results. This book (and the 1st one) are real bargains. When it comes to your bottom line, most musicians will benefit more from the Guerrilla Music Marketing series than "classic" music business books such as This Business of Music. Why? This game is about marketing... It doesn't matter how good your music is, who your attorney is, or if you know what the difference between performance and mechanical royalty are, if you can't get the word out about what you're doing. Get this book!
Book Description
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book
More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.
More Words That Sell includes:
- Power words for heightening impact
- Positive personal qualities for selling oneself
- Cliche's to avoid
- Color names beyond just red, white, blue, yellow, etc.
- Words that reflect current trends in popular culture
With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.
Customer Reviews:
OK.......2007-09-30
Good for copywriters. It is literally just a book full of different types of words and phrases. Not really an exciting read but I guess if you're searching for a certain phrase this might help.
Terrific tools for beating writer's block.......2007-07-28
As a professional copywriter, I've often found myself stuck on the same few words and phrases. When I need a fresh idea I regularly turn to this book. It's a great way to beat writer's block, or find words that hit just the right tone and voice when you write.
Sure, some folks complain the lists are obvious, simple or too salesy. But when you have to write a lot, or you don't write very often, both this and the companion book Words that Sell, are worth their weight in gold.
If you write anything, buy this book........2007-03-30
This book along with the original "Words That Sell" are always within arms reach of my keyboard. It is the best thesaurus. Highly recommended. With such a low price tag is is very easy to recoup your minimal investment. It can be used with all kinds of correspondence, ads, memos, resumes, even personal ads. Don't hesitate, just buy it. It's great, magnificent, spectacular, sensational, awesome, marvelous, ...
more words that sell.......2006-03-09
This book is a great asset and reference for students in my role as an educator / lecturer in marketing
Good companion.......2005-09-21
If the wording of this is very close to my review of "Words That Sell" by the same author, that's because they're both good, and very similar, books - both very useful if you're in selling or marketing. Generally based on common sense, with minimum hype, and arranged in chapters that make it easy to zero in on what you need. The additional sections, on copywriting for example, and the appendices are pretty useful too. Both sit on my desk now and are referred to almost daily. Recommended.
Book Description
Start a steady stream of leads flowing into your business.
Trying to grow a business without a steady supply of fresh leads is like trying to drive across the country on a single tank of gas. With everything on your plate, who has time to chase after new leads?
Don't panic. Self-made millionaire Brad Sugars shows you why generating a constant flow of hot leads isn't nearly as complicated as you might think. Discover how to:
- Run killer print ads, radio campaigns, and mailings
- Form strategic alliances with suppliers and local businesses
- Use promotional offers and guarantees to set yourself apart from the herd
- Make sure your plans are cost-effective with a break even analysis
Get real results right now when you discover all that Instant Success has to offer!
Instant Advertising * Instant Cashflow * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
Customer Reviews:
Don't Wait for Customers...Here's How to Get Them.......2007-06-25
Most business owners know how to do the work "IN" the business, so they sit and wait for the phone to ring or the next prospect to walk in the door. This book is absolutely jam-packed with simple, useful strategies that any business owner can use to get more qualified leads. What I found particularly helpful was the break-even analysis that enables anyone to make an informed decision about whether to engage an advertising campaign or not. There are also great tips on how to write ads for all media and how to set up strategic alliances and host beneficiaries. Read this book today, get more prospects tomorrow!
Leads made simple.......2006-01-15
The success of every business depends on the ability to generate new and qualified leads. Yet most small businesses often spend their time and money on methods that don't produce good results. This book is filled with excellent ideas and the process to implement them. The real life examples make it an easy read with good comprehension. It gave me the confidence to put them into action for my business.
Easy guide to generating leads..........2006-01-13
The most important factor of cashflow is the number of leads generated. The book covers easy to develop and implement marketing activities to generate more leads...
Get leads simply and effortlessly.......2006-01-04
Instant Leads explains the process through which entrepreneurs can grow their businesses by obtaining additional customers, an element of professional success that Sugars identifies as crucial.
Instant Leads begins by outlining the steps of Action International's Business Chassis, a schematic developed by Sugars that can be applied to businesses so that entrepreneurs can analyze their business piece-by-piece. Potential customers or "Leads" comprise the first part of the Business Chassis and as such, argues Sugars, are crucially important to the success of any business.
The business methods Sugars outlines in Instant Leads are drawn from the author's many years of professional success. Financially retired at 26, Sugars is a multi-million business mogul who assists, motivates, and trains hundreds of thousands of business professionals worldwide through books, DVDs, seminars, and Action International's team of business coaches.
Book Description
A treasure trove of tips on how to increase your income as a speaker--and keep your clients coming back for more
"This extraordinary book contains wonderful insights, ideas and strategies that you can apply immediately to be more successful as a speaker, trainer or consultant, than you ever thought possible."
--Brian Tracy, Speaker, Author of Goals!
"A must-read! Lilly Walters and the world of paid professional speaking--two names that go hand in hand. When you want ideas you can use today to increase your income in this industry, Lily is the one to ask!"
--Mark Victor Hansen, Co-creator, #1 New York Times bestselling series, Chicken Soup for the Soul, Co-author, The One-Minute Millionaire
"Lily has done it again! Another great tool to help anyone in the "experts industry" access the market and profit from it."
--Jack Canfield, Co- creator and co- author, Chicken Soup for the Soul
1,001 Ways to Make More Money as a Speaker, Consultant, or Trainer draws upon bestselling author Lilly Walters' lifetime of experience as a top speaker and consultant. She also combed through a recent survey of more than 7,000 speakers, consultants and trainers who were asked to describe their revenue-generating strategies. The result is a priceless compendium of sure-fire incomegenerating tips, tricks, strategies, and techniques that no speaker, consultant, trainer, or seminar leader will want to be without.
- More than 1,300 proven strategies to help speakers, trainers, and consultants to grow their incomes in any economic climate
- Includes the best practices of thousands of successful speakers, trainers, and consultants
- A quick-reference format featuring simple bulleted sentences categorized by topic
Customer Reviews:
1001 Ways to be a bit bored.......2007-08-26
I hate to say this since I have most of Lilly Walters' books and absolutely live by them in my consulting/speaking business, but this book held very few surprises or new ideas for me. For me, though, the best part and worth the price of the book was the Glossary of Terms. Totally invaluable.
you can't tell this book by its title.......2005-10-18
This book is a major rip-off. Its title leads you to believe you'll get ideas that you can immediately put into action to generate relatively immediate sales. Allow me to quote some random examples:
#385: Focus your marketing efforts on those companies and industries that can afford to pay for your services.
#393: Market to your best bets first--those you are fairly sure will buy.
#766: Keep a map of your country and world map with time zones, zip codes, and telephone area codes.
#1189: Get it in writing.
She even includes a couple of tips on what to do if you receive a suspicious parcel -- a bomb, I presume.
The bomb is this book. Her tips are not about making more money. They're about walking and chewing gum at the same time. It's a great book for rank beginners. But she should change the title. The only reason why it gets any star at all is because Amazon won't allow us to give zero stars. I suppose she gets a star for good spelling.
Public speaking your way to wealth.......2005-04-06
A terrific read. Lilly has compiled a detailed list of tips and tricks that would be helpful to anyone in the communication game. Experienced speakers will certainly find something in this book for them. I know i did, all that is left to do now is to public speak my way to wealth.
Great for Brainstorming Profitable Ideas.......2003-12-24
Lilly Walters has assembled a collection of terrific ways to create new income streams, get more bookings, generate publicity and more. The book is a series of short tips and ideas that got my brain popping. A quick perusal left my copy dotted with sticky notes marking pages containing ideas I can use now and in the future. I am currently working through the book, a section at a time, putting the tips into action.
Although absolute beginners may want more detail for some tips, wherever you are in your speaking career you will certainly find some gems to help you become a better, more successful (and profitable!) speaker. Beginners looking for more information should also read "Speak and Grow Rich" and other excellent books on building a speaking career.
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- History: Fiction or Science? (Chronology, No. 1)
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Books Index
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