Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools,
Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Customer Reviews:
Should be a standard in schools........2007-09-23
This book should have be required reading for any graphic designs school. Being a graphic designer myself, I must say that this book is a valueable tool to sellings and building strong brands. It would have been great to have in school.
Truly a great read!.......2007-08-27
I am in the brand-redesign phase with a local brand/identity designer and purchased your book for additional guidance. It is a truly a great read!
Great Client Education book.......2007-08-02
This has wonderfully designed graphics and charts explaining the identity design process. This is a really good client education book, explaining the design process, why they need design, what identity design consists of, etcetera. I was looking for a book like this to explain to clients why they need identity design, what good it does, what it consists of and why their company cannot do without it any longer.
I also think it would be a good book to use to explain to family members, friends and neighbors "what you do." It would be a good book for someone who wants to start their own graphic design business, who is considering graphic design as their field of study, or who wants to convince others that graphic design is important. I recommend it highly for MARKETING professionals and those in ADVERTISING.
You big, giant companies that have lots of mulah can give this away as a gift to your clients, or use this as a book to set on a coffee table in the waiting room or something. But I am going to use it to explain to clients why identity design is important.
This book is not good for teaching graphic designers about creating brand identity. It is stuff we graphic designers were practically born knowing. But if you are a graphic designer who wants brand identity jobs, get it! It will help you turn your potential clients into clients.
The Bible of Branding!.......2007-07-30
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!
The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
It's just fine.......2007-07-16
Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.
Book Description
How to create packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines
Customer Reviews:
Nice book to have.......2007-03-06
This book takes a different approach to the packaging development. It has a decent amount of information on the whole process in packaging development from concept to shelf. However, the book does focus more on packaging appearance or graphic. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details on some subjects that some packaging engineers or designers might be looking for.
If you are interested in knowing the whole process, this is definitely a good book to start up with.
Encylopedia of Packaging.......2006-10-01
This book has it all, the perfect addition to a Package Designers Library. Krasovec and Ms. Klimchuk have thoroughly explained to how a package is developed and also show the thought process of today's package designer. This book has been a long time coming!
The 4-1-1 of Packaging Design.......2006-09-10
Ms. Krasovec and Ms. Klimchuk have written a first rate analysis of the process of packaging a brand. A resource asset for both design rookies and professionals, Packaging Design: Successful Product Branding from Concept to Shelf highlights important case studies that provide model roadmaps for achieving retail brand recognition. With a focus on environmental considerations, Ms. Krasovec and Ms. Klimchuk emphasize a critical concern for all product marketers.
Book Description
A breakthrough book by the author of the best-selling Emotional Branding and Citizen Brand
* Insider's look at creating powerful, compelling brands and identities
* Exciting new ideas for using design to drive consumers to embrace brands
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobé. The Brandjam concept is about innovation, intuition, and risk. Gobé explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.
Customer Reviews:
A top pick........2007-07-07
Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.
Brandjam: Right on the money!.......2007-05-17
Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.
Stephan Sigaud,
President
Harris Interactive Loyalty
Book Description
What catches a customer's attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing, and -- most importantly -- buying?
The Inspired Retail Space answers those critical questions and more. This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small.
Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively.
Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing.
Customer Reviews:
Not what I expected........2007-05-12
This book was a dissapointment for me. I don't have an unlimited budget for store design and most of the businesses featured in this book clearly did. There are a few exceptions to this in the book, but if you're a small business looking for ideas to freshen up your store, I would not recommend this book.
Not relavent for most businesses.......2007-02-25
This book is basically just a picture book of expensive stores most of us can't afford to shop in (the ones with 2 pairs of shoes on one entire wall, and 3 items on fancy hangers on the other wall). Most of the displays are designed so specifically around the products so it's difficult to even use the pictures as inspitration for different types of merchandise.
We got much more inspiration from the book "Store Presentation & Design" by Vsiual Reference Publications.
Average customer rating:
- Horribly designed, can't stop puking
- Beginner's Guide to Branding...
- Future oriented
- The Best Book on Branding
|
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions
Robin Landa
Manufacturer: Delmar Cengage Learning
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Similar Items:
-
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
-
The Brand Gap: Expanded Edition
-
Branding: From Brief to Finished Solution
-
Advertising by Design: Creating Visual Communications with Graphic Impact
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The Dictionary of Brand
ASIN: 1401848877 |
Book Description
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.
Customer Reviews:
Horribly designed, can't stop puking.......2007-03-01
I've never seen a book so poorly designed since my junior high health book. I thought this book looked good based on other reviews on amazon but once I opened it up all I see is horrible design. The book is based on an atrocious grid, with horriblly uninteresting typography, and a "let's try to hit every base, even if it's only for a couple of lines" attitude to the content.
The content is written like a junior high essay. I don't mean in the way the author articulates herself, what I mean is how she touches on subjects so briefly as if she was required to by somebody else. The intro for example contains a brief (brief brief) history of just about every part of design, but in a bulleted format like she was giving a lecture. There's just no heart in the content.
Overall, the whole thing looks like a powerpoint presentation and I'm so disgusted by what I see that I can't even get past the first two chapters. I'm selling this book and getting my money back for something more worth while.
Beginner's Guide to Branding..........2006-11-06
Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.
Make sure you understand what a brand is first, though... read "The Brand Gap" first.
Future oriented.......2006-03-20
I've read all the current and classic books on branding and brand identity. No one author, other than Landa, really sees the future of branding so clearly-Landa tells it like the big guns at Ogilvy and Landor! Love the term "experiences" which includes the audience as a major player in the brand.
The Best Book on Branding.......2006-01-05
I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.
Book Description
How to choose a name and create a catchy mark
After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.
Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
Customer Reviews:
Well done.......2007-07-18
Shares sketches, timeframes, and team sizes for the various projects -- very helpful -- along with the implementation across media. Great work.
Book Description
•Addresses the connection between branding and fund-raising
• There are 1.6 million nonprofits in the United States. Stand out from the crowd!
Branding for Nonprofits provides the processes, tools, and thinking needed to brand to rebrand. Author D.K. Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.
Customer Reviews:
A wonderful book that will help you create a sound business plan or fix an unsound one!.......2007-09-02
What a gem of a book. I just loved it. While it is clearly written for executive directors, development directors, and board members of nonprofits to read to learn about branding their nonprofit organizations, I think the book is just as applicable to small and large for-profits. I highly recommend this book to anyone who has a nonprofit or business and needs to have a brand identity that potential users, members, donors, customers, or clients can embrace. The book has the following 12 chapters:
1. What's that branding buzz I hear?
2. Anatomy of a Design Brief
3. The roles and responsibilities of the branding team
4. Getting the team ready to birth the brand
5. What designers do and how they do it
6. The design process
7. Arriving at a new brand identiy that everyone can embrace
8. From inspiration to implementation
9. Implementing your new brand
10. Storytelling and the brand
11. Management, staff, and branding
12. On the evolution of branding
This book is very well written and so well organized. It was an incredibly easy read and jam-packed with so much wonderful information. In the Appendix there is a sample branding guide, a sample graphic standards guide, and two sample PPT presentations on branding. They significantly add to the value of the book. And there is also a "Brand Glossary" included.
What I got from this book is that you can put together a sound business plan, and you can provide a wonderful service or product, but you also must seriously think about packaging your nonprofit or business so it can be effectively marketed. And if you follow the steps in this book to brand your nonprofit or business and find you can't create a masterpiece of a brand, then you will discover that you probably don't have a sound business plan or that you don't really provide a wonderful service or product. If you understand what I am saying here, then you will understand how simply marvelous this book is and how helpful it can be to tweeking your idea for an enitity or improving upon your existing going concern. 5 stars!
Illustrious Delivery: Theory to Practice for Branding.......2007-07-13
This thin book delivers its clear message about branding that works by providing memorable illustrations of famous and emerging organizations that have broken the code.
With examples surrounded by principles and organized guidelines, the reader will know exactly how to proceed in tackling such an important responsibility.
I purchased copies for eight people on our team assigned to re-brand a 92-year old noble organization. DK Holland's book has illuminated our way to a very successful outcome.
I highly recommend reading this book. It also provides a great lesson for how to organize complex ideas and information.
Sheila King
Sheila King Public Relations in Chicago
Don't Brand Yet! Stop Right Now and Buy This Book First!.......2006-05-21
This is an awesome book to read as you begin to plan how to communicate the identity of your organization! I like the line on page 2: "Cowboys all know you can't brand nuthin' till you tie three of its legs together, slam it to the ground, and sedate it." (Quote from Bart Crosby, Brand Designer) I agree, you have to master the subject--fully understand it to really brand it.
Holland writes (page 21), "Unfortunately, many nonprofits are too quick to hand the organization's branding over to an outside consultant and assume a reactive rather than proactive approach to the process. Worse than that, many consultants who work with nonprofits skip the design brief altogether. How can consultants possibly tell your story without you? They answer is they can't--and trying to do so often leads to unwelcome consequences, not the least of which is the possibility that your organization will have to live with an ineffective, half-baked brand,"
The book makes the case that we shouldn't design our brands without really understanding the entire organization and her target audiences. I wish more church graphic designers would take this advice and learn about ministry more before they start whipping out the stock images and funky-rock-and-roll designs. The book shows practical examples of branded collateral, etc. You need this book even if you are not a designer or in charge of the brand management of your organization!
Book Description
"This fascinating book examines the world's most innovative branding projects both with big budgets and small" Icograda, eNews
Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices.
This is the definitive resource for anyone involved in the branding process.
Book Description
First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.
HOW TO GET RICH
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
From the Hardcover edition.
Download Description
First he made five billion dollars. Then he made The Apprentice. Now The Donald shows you how to make a fortune, Trump style.
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest-rated debut of the season.
In Trump: How To Get Rich, Trump tells all—about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
- invest wisely
- impress the boss and get a raise
- manage a business efficiently
- hire, motivate, and fire employees
- negotiate anything
- maintain the quality of your brand
- think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it's done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
Customer Reviews:
Informative??? .......2007-08-06
As a former employee of the Trump International Hotel and Tower, I feel the book lacks the real value of a lesson. I believe Mr. Trump has an incredible ability to market himself to the public. However after being employed by the Trump Organization, I can honestly say the company does not portray the mannerism of leadership set forth in this book. The book is a motivational tool set for individuals chasing a non-reality dream, which allows Mr. Trump to once again market himself as a money making guru. However all the objectives in the book are intended for people who have already established financial security, it is not a lesson on "How to Get Rich"!
A very inspiring read!.......2007-05-31
I truly enjoyed Donald Trump's views on "how to get rich" - after all, his success is great proof!!
Misleading title and no end to the boasting.......2007-05-18
This book won't make you rich. It reflects Trumps personal business philosophy and is quite an interesting, sincere and fast paced read. The book is flawed by a misleading title and Trump's constant bragging. Is it worth a read? Yes, it is.
Not a useful book.......2007-02-12
This book isn't going to be useful for someone looking to use it as a guide to get rich. I doubt Donald Trump even wrote this book. It reads like a book written by a ghost writer giving out simple cliches with no actual substance behind them. Very dissapointing.
Buried Gifts and Gems!.......2007-01-22
Donald Trump is one of the most unique figures in our nation's modern business history. He is a BRAND MACHINE and he utilizes the brand 'The Donald' to his advantage by giving us one great book (Art of the Deal) a few years ago with some quick reads to get us thinking and have a little fun in the process. This book is of course the latter.
'How to Get Rich' is not a soup-to-nuts read on how to get rich, yet there are some buried gifts and gems that if you keep your eyes open, you may want to underline and reference from time-to-time regardless if you are a business leader or aspire to be a business leader. Throughout the pages of this book, he has such time-tested leadership advice sprinkled throughout with some points for the entrepeneur/business leader to keep in mind. I will point out a few that I enjoyed and you will likely find useful as well:
- "Keep the big picture in mind while attending to the daily details";
- Remain viligent by staying sharp in your field;
- Hire a great assistant - so true; a great assistant can really make your life so much easier;
- Staying stubborn;
- Holding a grudge (when necessary);
- Letting your guard down as a negotiating tool to your advantage
There are other gems buried within this book and as most of the time, Donald is entertaining. Some sections of the book will bring to mind Jack Welch with a splash (actually a heavy dose) of humor.
This is not a book about getting rich per say, but there are treasures of advice and wisdom buried that if you have time on a Sunday afternoon, you may want to type and paste to your wall or time-keeper.
The 3-star review is based on expectations of what many of us have come to expect from a Donald Trump post 'Art of the Deal' read. It is not a must read nor would I recommend this book if you are looking for some meat-and-potatoes of getting rich - you will only get frustrated (very, very frustrated). However, if you like The Donald brand and his tactic (thus his title) -- have some fun, dig out the gems of wisdom, and keep near the table in your front office -- it beats putting out old, dated copies of 'Sports Illustrated.'
Customer Reviews:
What is the value of an interesting snapshot compendium?.......2006-03-30
The factors influencing branding are changing so dynamically most of the historical references are going out of date quickly. My opinion is that many of the brands you see leading in this book will likely be replaced by companies that are really paying attention to the possibilities of the future, rather than just reading about the past.
Books:
- Evergreen: A Guide to Writing With Readings
- Fine Art Printing for Photographers: Exhibition Quality Prints with Inkjet Printers
- Firebrands: Building Brand Loyalty in the Internet Age
- Fools Crow: Wisdom and Power
- Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort
- Gold Digger Pocket Manga Volume 1 (Gold Digger Pocket Manga)
- Gothic and Old English Alphabets: 100 Complete Fonts (Dover Pictorial Archive Series)
- Graphic Design Solutions, Third Edition
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
Books Index
Books Home
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The 22 Immutable Laws of Branding
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