Book Description
CMMI® (Capability Maturity Model® Integration) describes best practices for the development and maintenance of products and services across their entire lifecycle. By integrating essential bodies of knowledge, CMMI provides a single, comprehensive framework for organizations to assess their development and maintenance processes, implement improvements, and measure progress.
This book is a definitive reference for the most current release of CMMI (version 1.2). In the new edition, the authors have added tips, hints, and cross-references in the margins (in color) throughout the process areas to help you better understand, apply, and find more information about the content of the process areas. The book also now includes brief, insightful perspectives on CMMI written by people influential in the model’s creation, development, and transition. A new case study from Raytheon illustrates a real-world application of the model to a services organization. Whether you are new to CMMI or familiar with an earlier version, if you need to know about, evaluate, or put the latest version of CMMI into practice, this book is an essential resource.
The book is divided into three parts.
Part I offers the broad view of CMMI, beginning with basic concepts of process improvement. It describes the process areas, their components, and their relationships to each other. It explains the model’s two representations as well as paths to the adoption and use of CMMI for process improvement and benchmarking.
Part II, the bulk of the book, details the generic goals and practices and the twenty-two process areas now comprising CMMI. The process areas are organized alphabetically by acronym for easy look-up. Each chapter includes goals, best practices, and examples for a particular process area. The two CMMI representations are described so that you will easily see their similarities and differences and thereby be better able to choose the right approach for your organization.
Part III contains several useful resources, including CMMI-related references, acronym definitions, a glossary of terms, and an index.
Customer Reviews:
exactly as mentioned in the product description.......2007-08-09
i bought this product and it was exactly as mentioned in the product description before buying this product. the shipping was fast too and care was taken to ship the product carefully.
all in all a good and a trustworthy deal.
A wonderful yet dangerous Model.......2007-07-20
Much like the King James Bible and the Anarchist's Cookbook this book is dangerous in the wrong hands. When used properly the Model is a highly effective tool for measuring organizational maturity and for developing an organizational maturity roadmap. In the wrong hands it can actually hurt an organization. Typically this harm is manifested either by process wonks who zealously accept the Model at face value rather than interpreting it for their organization or by senior management and sales reps who don't understand the model and see maturity levels only as a means for business winning. I think this is a great Model, just remember, if you are going to use it, make sure your organizational needs drive your interpretation of model and not the other way around. And for all that is good and Holy, please read the entire book (specifically the section on Process Components)!
excellent reading.......2007-05-12
Gives an overview of the CMMI in the beginning and followed by detailed discussions. Ideal read for people to new to CMMI
An invaluable reference........2007-02-03
CMMI translates to Capability Maturity Model Integration and describes a set of recommended practices for developing and maintaining products throughout their life cycle, not just at the beginning. Its components include a basic overview of structure and idea, then a survey of the goals and practices of the 22 process areas comprising CMMI. The authors are part of a team central to CMMI development, so their technical combined knowledge offers advanced college-level computer holdings an invaluable reference.
CMMI Second Edition.......2007-01-15
Much easier to use than the first edition. Should be more helpful to a beginner to the CMMI process.
Book Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
Customer Reviews:
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Purchased on 09/04/2007) .......2007-10-05
I still haven't received my purchase, so reviewing it will be a tad bit difficult...
Got inspired!.......2007-09-21
I've got inspired from the basics in positioning. It delivers good examples of many American companies' positioing. I got inspired so that I can get my paper done very soon.
The best book ever on marketing/advertising/brand management.......2007-09-13
I make every new employee read Positioning no matter what their job description because it is really a book about the "battle for the consumer's mind", and that battle is waged in every department of every organization.
Positioning is the rule book for marketing success and the great thing is all the examples. Yes they are somewhat dated, but they make the rules easy to understand.
This is the book nobody at Ford read before they redisigned the Taurus from number 1 in sales to a hole in the ground.
If you work in brand management or advertising you must read this book. It should be stashed in a "break-glass-get-book" thing at every exit of every ad agency.
If you are studying marketing at college, you should memorize every word in the book and major in something else, and come out with the equivalent of a double major.
The importance of perception.......2007-05-13
If there's one thing that makes Positioning a classic and something that should be on the reading list of any marketer is the fact that it highlights what is the core of any marketing- perception is reality. It doesn't matter how good your product `really' is, or how hard you try, what matters is how your target perceives you vs competition. That basic truth, and how you could occupy the most desired position in the target's mind is the crux of this book. Perhaps some of the examples could get updated, but bottom line, this is the definitive book to read for any aspiring marketer.
- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing
outdated.......2007-03-30
Positioning makes a few basic points that are helpful for someone who is not familiar with marketing basics. However, the examples are so outdated that some now disprove the authors' arguments. The more detailed chapters make less sense in an electronic culture. This book is really only useful now for those broad, basic ideas in the first chapters.
Book Description
"Eating the Big Fish is on fire with ideas.
Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather
"In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked so well for us. A must read for marketing professionals." -Steve Goldstein, V.P. Marketing & Research, Levi's Brand U.S.A.
Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn't "try harder," Avis boldly announced its #2 status to the world through advertising-and the rest is history. Why has this approach become a marketing legend? Because there are more people who can relate to being #2, 3, or even 4, than can claim they know what it's like to be the Big Fish.
There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching-and copying-every move the Big Fish makes, these "Challenger" brands need their own set of marketing rules if they have any hopes of staying afloat and competing effectively against the leader.
Eating the Big Fish is the first book that sets out to define those rules. Adam Morgan offers an innovative mental and strategic framework for those who find themselves in this new, hostile middle ground, looking for aggressive growth against the market leader. Morgan, the Joint European Planning Director of TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple computers, and Sony Playstation), has examined in detail forty of the most successful Challenger brands of the last ten years -new or relaunched brands which have achieved rapid growth (and fame) with limited marketing resources. He outlines the reasons why Challengers must think differently in order to survive, offering hands-on advice, plentiful examples, and invaluable information to help a Challenger learn how to swim out of the shadow of the Big Fish.
At the heart of the book are the Eight Credos of Challenger Brands -Morgan's analysis of the common marketing strands that these Challengers seem to share, which range in scope from the need to project who you are and what you believe in (#2, Build a Lighthouse Identity) to insights about the organizational structure and focus in such companies and brands (#8, Become Idea-Centered, Rather Than Consumer-Centered). Morgan fully analyzes each Credo, discussing in detail the marketing strategy and behavior of the specific Challenger brands that have shaped the rules. He provides case studies that include both his agency's clients and other well-known brands, such as Lexus, Oakley, Fox TV, Energizer, Virgin Atlantic, Swatch, Nissan, and more. Morgan then draws the Credos together into a "Challenger Strategic Program" that can be applied to the reader's own market and brand challenge, offering a proposed outline for a two-day Off-Site Program that will attempt to kick-start the Challenger process for a core group within any marketing or management team. In addition, Morgan looks at the great Challengers of the last ten years who have gone on to become brand leaders, and shows how even the rules of brand leadership have changed -why staying #1 now means, in fact, thinking and behaving like a #2.
Anyone can follow a leader. It takes a smart company to go up against the Big Fish, and Morgan's innovative, strategic program will show even the littlest fish how to make a meal out of the competition.
Customer Reviews:
fantastic read.......2006-07-21
This book did great things for my understanding of a challenger brands greatest strengths and strategies. Not to turn this into a forum, I have a few questions though: Does anyone know more about Adam Morgan? Did he work for TBWA? Any other agencies? What was his discipline? Any info would help.
one of the best marketing books available .......2005-08-31
I own (oooooh) probably between 80 and 100 books on marketing, some are obligatory read for my masters in marketing, some are handpicked in stores and on amazon and I stand by the title of my review. What can you take out from this book: YOU CAN compete with big brands, there are attitudes and ways of running your business that can knock down the goliath in your industry, and this book explains how, giving numerous examples from various industries. Only negative, if I can call it that, is author's writing style, which was rather hard for me, but then again, I am croatian, so it could be my english, not mr Morgan's :). A MUST!! have.
Demolish the 3-piece suits that stand in your way.......2005-08-09
I don't know how to explain the insightful ideas I have taken from this book.
I have read tens of books on branding and how to gain a competitive advantage, yet none were as ground breaking as "Eating the Big Fish".
While others will tell you "what" marketing approaches they used...this one explains the "why".
I got my copy almost free using a coupon from UnderTag.com
Insightful!.......2004-06-09
Author Adam Morgan went hunting for the second most successful brands. He sought commonalities among them to develop guidelines for those who are challenging the number one brands in their fields. In other words, if you are coming into the battle in the number two slot, here's your strategy for winning the marketing wars. Morgan is very adept at breaking things down into precise action steps. Witty and engaging, he offers a detailed analysis of the current consumer attitude about brands plus strategies you can use to market your second or third rank brand. We recommend this compilation of competitive ideas to those who want to boost their "Challenger" brands.
Insightful!.......2003-10-15
Author Adam Morgan went hunting for the second most successful brands. He sought commonalities among them to develop guidelines for those who are challenging the number one brands in their fields. In other words, if you are coming into the battle in the number two slot, here's your strategy for winning the marketing wars. Morgan is very adept at breaking things down into precise action steps. Witty and engaging, he offers a detailed analysis of the current consumer attitude about brands plus strategies you can use to market your second or third rank brand. We recommend this compilation of competitive ideas to those who want to boost their "Challenger" brands.
Book Description
The Third Edition continues its long tradition as a useful tool in the ever-changing world of packaging design. It features more than fifty new patterns and new material on the latest advances in closures. This hands-on resource gives designers the advantage they need to successfully meet any packaging challenge. Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use.
Customer Reviews:
Wonderful Book of Patterns.......2007-02-22
The patterns in this book are fantastic - a great book for designers of all types. My only wish is that it came with a CD ROM of the patterns.
Good material, bad presentation.......2007-02-16
The information is a great database for packaging design, but, it comes in a very thin paper. As you use, handle it, you'll feel as if your book is melting in your hands. And you'll miss a CD-ROM with the patterns, in a vetorial format. I have no idea why they didn't provide that.
A monster of a book!.......2007-01-24
"The Packaging Designer's Book of Patterns", currently in this newly revised third edition, is a massive collection of cardboard and corrugated board packaging designs. The book has a small introduction to these materials, highlighting the basic principles behind scoring and die-cutting, plus some information on the common printing processes available for folding carton and some comparison charts between the materials. There is a chapter (mostly in diagram form) about closures and corner locks, which could perhaps benefit from some extra (textual) aids, but it serves its basic purpose. The book chapters are organized by packaging type (Folding Carton, Set-up Paper Boxes, Corrugated Containers and Point-of-Purchase Displays), with various designs of cartons, tubes, trays, multi-packs, point-of-purchase displays, shipping containers, etc. Each design features both the pattern and assembled forms, but there is little or no accessory information to complement them (the author states that this is intentional, not to "stifle the creative process", but as he himself states, many people have asked for this, so why not give the people what they want? Maybe a fourth edition will correct this). There is practically a design for every use imaginable, and you can surely adapt the designs to other purposes as well. Supposedly, these designs are ready to be scanned or photocopied (be aware that some of the designs are patented), but you will probably find this very difficult without damaging the book's spine, as many of the graphics are too close to the inner margin and will most likely suffer distortion if scanned/photocopied. To make matters worse, the paper used for the pages is also incredibly thin for a book of this size and at times, even with mere handling, I am genuinely afraid of making a tear in them. Whether you are a hobbyist looking for functional packaging patterns, a student trying to learn from practical examples or a designer looking for inspiration, this book will most definitely be of use.
Most Complete.......2007-01-04
The Packaging Designer's book of Patterns is the most comprehensive book of packaging patterns available. It is well written with excellent explanations covering all of the main types of packaging, with technical information that every beginning designer should have. I purchased the book as a resource for my Production for Graphic Design class and recommend it as an essential resource to my students and for every graphic designer.
A wonderful design book for beginners.......2006-11-10
I went through a lot of design books. This one is definity a great book for a starter. It has a lot basic designs as well as some interesting design sturctures. Great book to have for the price.
Customer Reviews:
Non-Engineer Review.......2005-01-20
As a non- engineer, but fully engaged in the Injection Molding business as a recruiter of Plastic Part Design Engineers, this book delivers technical information but easy to read and comprehend. Not just a book on theory, but practical applications. I recommend for non-engineers and engineers.
Excellent book........2003-02-28
This book is excellent. It is technical but easy to understand, has illustrations, comprehensive, and very informative. Highly recommended.
Practical, Hands-on Manual for the Plastics Professional.......2002-09-17
This book reveals the basic background required by personnel in the plastics field in designing parts for injection molding. It has many examples and illustrations of real-life applications instead of endless derivations of equations. It is a very useful, well structured, easy to follow guide for assisting in your design and knowledge of polymer related products.
Practical, Hands-on Manual for the Plastics Professional.......2002-09-17
This book reveals the basic background required by personnel in the plastics field in designing parts for injection molding. It has many examples and illustrations of real-life applications instead of endless derivations of equations. It is a very useful, well structured, easy to follow guide for assisting in your design and knowledge of polymer related products.
Plastic product design was never made so clear and pellucid.......1998-10-07
Dr.Malloy's book reflects the common problems an engineer would face while designing a plastic part. His book takes all the possible design problems that one might not even expect. He deserves 10,0000000**********'s.
Amazon.com
The recurring metaphor in The Inmates are Running the Asylum is that of the dancing bear--the circus bear that shuffles clumsily for the amusement of the audience. Such bears, says author Alan Cooper, don't dance well, as everyone at the circus can see. What amazes the crowd is that the bear dances at all. Cooper argues that technology (videocassette recorders, car alarms, most software applications for personal computers) consists largely of dancing bears--pieces that work, but not at all well. He goes on to say that this is more often than not the fault of poorly designed user interfaces, and he makes a good argument that way too many devices (perhaps as a result of the designers' subconscious wish to bully the people who tormented them as children) ask too much of their users. Too many systems (like the famous unprogrammable VCR) make their users feel stupid when they can't get the job done.
Cooper, who designed Visual Basic (the programming environment Microsoft promotes for the purpose of creating good user interfaces), indulges in too much name-dropping and self-congratulation (Cooper attributes the quote, "How did you do that?" to Microsoft chairman Bill Gates, upon looking at one of Cooper's creations)--but this appears to be de rigueur in books about the software industry. But those asides are minor. More valuable is the discourse about software design and implementation ("[O]bject orientation divides the 1000-brick tower into 10 100-brick towers."). Read this book for an idea of what's wrong with UI design. --David Wall
Topics covered: User interfaces--good ones and bad ones--and where they come from. Also, how to improve the ones you create.
Book Description
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use.
The Inmates Are Running the Asylum argues that the business executives who make the decisions to develop these products are not the ones in control of the technology used to create them. Insightful and entertaining,
The Inmates Are Running the Asylum uses the author's experiences in corporate America to illustrate how talented people continuously design bad software-based products and why we need technology to work the way average people think. Somewhere out there is a happy medium that makes these types of products both user and bottom-line friendly; this book discusses why we need to quickly find that medium.
Download Description
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.
Customer Reviews:
No Cognitive Friction Here.. .......2007-06-12
Alan Cooper gives the reader insight into why so many of today's technological products frustrate and confuse users. Yet he goes past this to discuss a methodology for keeping it simple and designing for the user i.e. avoiding cognitive friction. This book has changed the way I will develop products and should be a must read for product managers of application developers. Just learning Mr. Cooper's vocabulary is worth the read. The ideas such as personas, keywords, and designing for an individual push the book way above average. This is an easy read that should be done in your spare time if you want to avoid cognitive friction with your users. It has changed the way I view technology and brought a new awareness to thoughtless technology implementation which often cause failure or misuse. The only reason I gave this book a 4 out of 5 as I feel it could have been reduced a little bit more, certain points I felt like the author was rambling about personal fustrations.
an essential handbook for designing software.......2007-06-11
Cooper's argument in this book is simple: you have to know your users, and you have to understand what they're trying to accomplish with your software. The method that he puts forth for achieving this understanding is personas, richly-described archetypical users.
The book is easy to read and understand. He begins with a detailed description of the problem with software design as carried about by programmers who can only imagine themselves as the users of their software, resulting in software that makes really difficult things possible but doesn't bother to make easy or common things quick and easy.
After making the argument that programmers shouldn't design interfaces and making the case both for usability and interaction design, he lays out the personas concept. Cooper's guidelines for creating personas and using them are well-written and well-thought-out. However, his examples of applying them to some of his own customers are rather repetitive, and sometimes come across as somewhat whiny.
Now that it's time for my group at Microsoft to revisit our personas and determine what needs to be tweaked for our next version, I decided that I should revisit the book that first advanced the idea. It has stood up well to the test of time (something that not many computer books can do). I highly recommend it, both to usability and design professionals, as well as programmers.
Great writing, very illustrative examples, definitely not a detailed how-to.......2007-05-13
The strength of this book its clear and easy-to-read writing. Cooper's examples are instructive and the theory of why design-centric business approaches are the most powerful. It's supposed to be a business-case book but I'm quite sure all programmers and even designers would find the read very worthwhile.
My only wish for the book would be that Chapter 10 onwards seemed to be the really exciting stuff, detailing the how more than the why of design-centric approaches. This part feels like a rushed summary in comparison the the attention paid to the why aspect in the rest of the book. You may want to consider Cooper's newly revised "how" book although it is mainly a designer's handbook: About Face 3: The Essentials of Interaction Design
I'm not done with that About Face 3: The Essentials of Interaction Design but I'm starting to worry it's going to leave me wishing it had more specific methodologies as opposed to theories. Of course, it has much more methodological attention than The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition) and there's no fault in what is written, only in what is omitted.
If you're really looking for the ultimate how-to, you might want to consider attending the four-day "Cooper U". Case in point: I had the chance to ask Alan Cooper where I could learn more about how to create the design documents he writes about in the last part of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition) and he really couldn't say what books would be able to instruct that (including his own) and that it would be covered in his course.
this book changed my life.......2007-02-22
I was a well-paid systems administrator/help desk guy until I read this book. This book really did inspire me to change careers!
The book basically outlines why engineers (and people who think like engineers) are INCAPABLE of designing effective interfaces. It delves into specifics and supplies some great examples.
I am amused by some of the reviewers here who display the same sort of arrogant contempt that the book outlines. OF COURSE programming a VCR is easy for YOU--you're a person with an "engineer mind". My mom can't program a VCR at all, and that's not because she didn't try hard enough or read the instructions. She can't use it because everything about it's interface is counter-intuitive to someone who does not understand machine/code logic.
Just because it's easy for you doesn't mean it doesn't stink. Just because it makes sense to you doesn't mean it can't be made better--to work intuitively for "regular" people. Buy this book. Read it. Demand more from your products. It's time to end the insanity.
Blown out of proportion.......2007-01-18
It's true that some products have poor interfaces, but in my experience this "problem" is blown way out of proportion with reality. The only people I know who couldn't figure out how to program their VCRs were people who did not try for more than 5 minutes. Read the instructions, both in the book and onscreen, and VCR programming is a snap, from the earliest models to today.
I think the real question should be: Why are so many users so lazy? This is more of a social problem than a technological one. Some think that if any effort is required to learn how to use a new device then it's poorly designed. Poppycock!
Book Description
485 ways to clean, polish, disinfect, deodorize, launder, remove stains, even wash your car, without harming yourself or the environment. Recipes based on harmless, nonpolluting, renewable ingredients. 160 pages, recycled paper/vegetable ink, paperback.
Customer Reviews:
great book, but supply your own common sense.......2007-10-03
This is a great book, with lots of helpful ideas on ways to clean naturally (and effectively--always important!). She has a more recent book, but this one beats all for its long listing of ways to treat various stains. My only complaint is that sometimes her definition of toxic varies from mine (for instance, she acknowledges that an ounce of borax may be toxic for a 150-lb. person, but then calls for that in many recipes anyway, and she recommends alum in a place or two even though it contains aluminum), and that she's lacking in common sense in a couple of places. A prime example of the latter was one of her recommendations for treating berry stains: from a height of three feet, pour boiling water onto fabric that's stretched tight. Aiaiai! That recipe is almost guaranteed to cause burns, and I'm surprised she lists it, since she also says that MILK will remove berry stains. So it's a great resource, but remember to bring your own common sense to the table when using it.
Missing web addresses.......2007-03-31
This is a good book but none of the companies she mentions have web addresses which would be very helpful.
lots of info.......2007-03-26
This was a big help and had everything I needed answers to.
Very informative although difficult at times to follow.......2006-09-25
I've had this book for quite awhile, actually for a year now and find that it is an excellent reference for green cleaning. Annie provides not only home-made recipes but recommendations for ready-made green products that you can find either online or at your health food store; as well as references to ingredients and resources for additional reading. This was actually the first book that I read about green cleaning and it spurred me on to seek more information and change my house-keeping and cleaning products and habits entirely. For the beginner, though, I would recommend "Clean House, Clean Planet" as it is more instructional as to how to properly mix the ingredients to get the best results.
This small book tends to be overwhelming in its amount of information and sometimes the recipes can be hard to find when you're in a hurry and looking for a particular item. But all in all, like her other book "Better Basics For The Home", it is a gem that would be a wonderful addition to anyone's green clean library.
Info for M. Windsor and others who don't know.......2006-08-22
Grape seed oil is a good source of vitamin E. Both vitamin C and E are used as preservatives because they are anti-oxidants (prevents oxidation or rotting). Check out the labels on the organic or high end "natural" pet foods and you will clearly see them used as preservatives. Sodium chloride (salt) is a preservative (think bacon) and causes water retention and that's why chefs typically use unsalted butter and then add sea salt as needed. So the author of this book was correct.
Average customer rating:
- lists protein
- Default calory/nutiritional counting tool
- Complete book of counts
- Lots of food information.
- Not satisfied here
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The Complete Book of Food Counts, 7th edition (Complete Book of Food Counts)
Corinne T. Netzer
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Book Description
Featuring thousands of new listings—and thousands more choices—than ever before, this completely revised seventh edition of The Complete Book of Food Counts is the most up-to-date reference you can buy. Featuring all-new information on a wide variety of new products, here are essential counts for generic and brand-name foods PLUS the latest gourmet and health foods, including hundreds of ethnic foods. From fast-food salads to gourmet pizza, from Mexican to Japanese to Indian cuisines, this authoritative reference gives you all the nutritional information you need, whether you’re walking the supermarket aisles or checking out your local natural food and gourmet shops!
Customer Reviews:
lists protein.......2007-09-24
My daughter is on a low protein diet due to a genetic disease. This book is quite helpful in that its the one source I need, whether eating out or cooking at home. Yes its large for a paperback. But every other book I've bought that is smaller, either doesn't list protein or doesn't list eating out or costs an arm and a leg or is even larger.
If I had my computer on all the time, then there are lots of sites I can go to that list protein by the amino acid (which is what I really need).
Oh, and you get used to the arrangement of the book. Its actually easier than a few others that I have..
Default calory/nutiritional counting tool.......2007-09-22
I am a Persoanl Fitness Trainer with 20 years of experience and certifications from numerous nationally recognized fitness organizations. This nutritional counting book is the one fitness and health professionals depend upon. This is prety much default tool for the pros. Everywhere I go, evrybody uses this book. I do not even look at other somilar books any more.
Complete book of counts.......2007-09-19
Very good book for counting calories and carbs. Highly recommend it especially to diabetics.
Lots of food information........2007-09-12
I'm on a point system diet and this book has all the information needed to calculate the points of foods, even organic products that I buy all the time. Going out to dinner? Calculate your food before you go! Fast food? I now know the food points of my favorite places. It's about the size of a good paperback novel so it's easy to carry around.
Not satisfied here.......2007-07-30
What a letdown. Thought I had finally found a source of sugar content in foods. No such luck here- not any mention made in this book-how can it be called complete? Diabetice beware!
Product Description
with limited node version of NEi Nastran Finite Element Analysis software on CD and a Compendium of 13 Tutorial Lessons. In product design, knowledge is power. And Nastran, the most recognized name in analysis software, provides the engineering insight needed for innovation, exceptional quality, and the compressed design cycle time essential to market leaders. Acquire the skills and know how of modern simulation technology. You can explore and learn on your own in a convenient comprehensive manner, professional level finite element analysis (FEA) as currently practiced by leading product development corporations in industry. We are offering the 587 page Vince Adams book Building Better Products with Finite Element Analysis along with a software CD that contains our full functioning NEiModeler, 300-node limited Nastran Solver Modules (L1-L5), and a series of thirteen tutorials with models that illustrate key analysis topics including, Linear Statics, Modal Analysis, NonLinear Analysis, Dynamics, and Heat Transfer.
Customer Reviews:
A must have!.......2003-01-18
This book is a must have for every engineer who is doing, or wants to do, Finite Element Analysis. It is written clearly with great examples. The authors should be congratulated for writing such an extensive and useful book. Nice to see a book like this grounded in reality vs. only the theoretical.
Great for Managers.......2002-09-28
If you are an engineer, skip it and do real work. It is general, basic, and lacks real knowledge. This is not a reference book, nor is it a teaching book. However, if you are an engineering manager overseeing a group conducing FEA analysis, this book will help you. It is full of wonderful insight, such as: "FEA can help build a better, more robust product". These blinding flashes of the obvious will keep most real engineers at arm's length. If I had a chance to do it again, I would not purchase this book.
This book is so BAD that forced me to write this review.......2001-12-14
The Title is very appealing, but a book on this subject still is to be written. For us Engineers, I understand the need to have a more practical FEA book other than mathematical "roll over". This may explain the "must have" comments from previous reviews. It's overpriced, "xerox" like printing and way vague. Sorry to not offer another Title on this subject, but this book not even for beginners.
A must have for any FE analyst.......2001-09-20
If you are wanting to do any FEA work, then this is a book that you should have by your computer. Written by engineers for engineers, it takes a straight forward approach to FEA. It starts with a basic review of the theory behind FEA, but then goes into the knowledge necessary to do a good analysis. It discusses all aspects of FEA, from it's accuracy and what types of error there are, to advanced modeling techniques. Equally good for the beginning FE user to the expert analyst.
A Good Overview, but Wordy and Lacking in Specifics.......2001-08-25
If there is one word in the English language to describe this overpriced paperback, it's "verbose". As I read the book, I kept saying to myself "yada, yada, yada...when are we going to get to specifics?". Don't get me wrong...there is useful information in this book. And I applaud its focus on the practical aspects of DOING finite element analysis, rather than all the rigorous mathematics that is the overriding theme in way too many texts. But unless you are completely new at FEA, I think you will find that the authors often repeat themselves and state the obvious. The book is 587 pages, but could easily be made half as large by removing all the fluff. While there are a number of examples given, the book could be improved by using more and better examples that focus on specifics, rather than generalities.
Average customer rating:
- For use by "the initiated"
- A Good Introduction
- I am yet to receive this book
- Excellent Oracle reference tool
- Good Book for the beginners
|
Oracle E-Business Suite Manufacturing & Supply Chain Management
Bastin Gerald ,
Nigel King , and
Dan Natchek
Manufacturer: McGraw-Hill Osborne Media
ProductGroup: Book
Binding: Paperback
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Similar Items:
-
Oracle E-Business Suite Financials Handbook (Osborne ORACLE Press Series)
-
Oracle Discoverer 10g Handbook (Oracle)
-
Oracle Applications DBA Field Guide
-
Oracle E-Business Suite 11i: Implementing Core Financial Applications
-
Installing, Upgrading and Maintaining Oracle Applications 11i (or, When Old Dogs Herd Cats - Release 11i Care and Feeding)
ASIN: 0072133791 |
Book Description
Implement Oracle's Internet-based Manufacturing and Supply Chain Management products using this Oracle authorized resource. This comprehensive guide explains how to implement the planning, engineering, pricing, order fulfillment, and inventory management components of Oracle Manufacturing and Supply Chain--and develop and deliver goods and services faster, cheaper, and more efficiently than your competitors.
Customer Reviews:
For use by "the initiated".......2007-02-18
While Gerald & Co's book may look like a good introduction to Oracle's manufacturing & supply chain management modules, it will make little sense to those who have never used the system or don't have access to it. Because I had three years of hands-on experience with Oracle's E-Business Suite, the book is useful and I'm giving it a 3-star rating.
Things that Gerald & Co. could have done better: more illustrations of what they write about. There are many "bells and whistles" in the software, but the book doesn't have enough "screen shots" to show you where they're located on an Oracle "form." I'm not satisfied with the case study, which they have placed in chapter 22. There are no screen shots there either.
Gerald & Co. are assuming you can navigate and know a lot of the Oracle lingo. If you are new to this, don't expect to learn it from this book. The audiences for the book are intermediate and advanced users.
One could also regard this as a reference book. Use it to answer problems you encounter while using the product or better understand what's going on. In this context, I'd rate it 3 stars, too.
A Good Introduction.......2006-11-03
This book is for users of Oracle Manufacturing and has the end-user in mind Definately not for the the technical minded, site specific Installs and for those who are used to Technical Reference manuals
I am yet to receive this book.......2006-02-01
The tentative date of receipt is 27th Jan 2006 but to i haven't received the book as of today.
Pls send same asap
Arul
Excellent Oracle reference tool.......2005-10-17
I was part of the Oracle implementation team at our company, and I have found this book to be a useful tool for myself in the year since implementation as we continue to explore new functionalities. It is also a useful tool for the application users to learn how Oracle works. In fact, I not only purchased this book for myself, but I have purchased copies for several other people in the company. I refer to it all the time.
Good Book for the beginners.......2005-08-24
This book is very useful for the beginners as well those who want to brush up their knowledge on oracle applications release 11i.
Mostly it covers all Manufacturing & Distribution modules. Financial modules are not covered in this book. I was planning to buy a book and searching for it and finally ended up in buying a very useful book.
Main drawback is not much of screen captures displayed. So if you want to better understand you have to read it by sitting in front of applications screen and switching the forms as you read.
Overall the book is worth having it.
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