Book Description
Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy.
Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions,
Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.
Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach.
Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design.
Customer Reviews:
great book.......2007-08-28
this is the first book by the group that I've seen, and it's amazing. It's well organized, and has amazing logos in it. A great inspirational material.
Wow.......2007-04-17
Excellent book. Sat down with this one for a while and took a good look at all the logos.
Being a designer myself this book is very inspirational, and showcases so many great designers. This book sure is the encyclopaedia of logos and is a must buy if you are a designer especially in the field of corporate ID
A must have!.......2007-03-26
this is a must have for every young graphic designer or for who want stay focus on the actual graphic style!
Designer focused.......2007-03-15
If you're a designer that needs inspiration in this synthetic world (just like me) look no further.
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.
It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
A chance to make your mark.......2007-03-07
Philippe John Richardson, of the LA design studio Laundry, says on page 289 of this chunky book "Design as art is quite strong these days, and especially with increased access to faster computers, anyone can become a designer. The volume of less crafted and less educated work is quite high, but the need for strong iconography and simple messages - even if stylised - remains." This sort of sums up this interesting logo book.
It is not a book that contains logos of huge corporations, the CBS eye, Mobil Oil, FedEx (I often wonder how many folks get the right pointing arrow in that logo?) Mitsubishi Industries or Chase Manhattan Bank. The best book I've found on these is Marks of Excellence. Tres Logos aims a lot lower at the solid everyday design problems that you can face: logos for an exhibition, a local retail outfit, a small record company, a children's play group or a charity. The four thousand plus designs in the book will easily kick-start some creative ideas and nicely there are a good few logos included whose style you'll most definitely want to avoid. PJ Richardson's reference to fast computers seems very apt. Without the various logo software packages available this book would be real thin.
The book (beautifully printed and designed) is divided into nine sections but I thought that many of the logos could easily be swapped into any section though the Fashion pages, I suppose predictably, have some very appropriate quirky designs. Missing from the book though are any captions to explain what sort of company the logos are for. Each has a reference number and the designer's name but the index at the back of the book only reveals the same info and the designers' addresses.
Tres Logos is an interesting collection of contemporary everyone-can-design-one marks.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Book Description
The third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms supply multiple logos to the site. Each LogoLounge book presents thousands of new logos that have been added to the site, providing designers with a timely and invaluable source for design inspiration and a resource for design solutions. The first portion of the book profiles 10 top designers recent work in the area of logo design; the second part of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)
Customer Reviews:
A designer's bible.......2007-05-14
This series is a must have for any designer. Not only is it great for ideas, but a nice tool to have when a wishy-washy client just isn't sure what they want. If you are a serious designer, you must own all the Logo Lounge books.
Logo Lounge Strikes Again.......2007-05-14
Always a fan, the assemblage of brands from every corner is impressive and helpful. The Lounge has always been and continues to be a wonderful resource for jump-starting logo block.
An Invaluable Resource for Any Graphic Designer.......2007-04-16
Whether you are fresh out of college or a seasoned Senior designer, you will find this book an amazing resource of ideas, trends and just plain good design.
We actually have purchased every volume and they keep getting better and better. Logo Lounge 3 is no different in terms of the unique talent chosen to be showcased in this edition.
If you need a design spark look no further, this is the book of choice.
[...]
AMAZING.......2007-04-14
Great book for inspiration and search for the right ideas. This time RockPub. is making few more pages showing how the logos work in the graphic design environment.
I was excited to see foreign companies using the latest styles in advertisement, like the russian phone company "BeeLine."
Wold highly recoment this book for a graphic design major and advertisement.
Very inspiring.......2007-03-16
I've used this book a couple times now for inspiration, and it doesn't disappoint. It's organized by theme, which is very helpful since it allows you to consider the myriad different ways of approaching the same challenge.
Highly recommended.
Book Description
This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.
Customer Reviews:
Some fabulous logos, not enough background.......2007-03-17
There is no doubt this book contains some beautiful and smart logos. I just wish more information would have been given about the clients. In fact, some of the best logos in the book are in the introduction, designed by the author, and here a very brief desciption of the client is given (such as "Logo to identify certified vegan foods"). But this stops once the heart of the book begins. To be fully appreciated, a logo needs to have context, and none is given in this book except for the client's name (such as "VIP Industries" - who?).
Nevertheless, definitely worth buying.
Definitely stirs up inspiration!.......2007-03-09
I was hasty about getting this book vs. some of the newer logo books out there. I read all of these reviews and everyone keeps saying how it will stir up inspiration. I have to agree. I bought this in hopes that it would help inspire me for a logo project I was working on. Sure enough, it did. Regardless of being a little bit dated, it has a lot really interesting ideas.
Tons of great ideas, but seems to have been rushed to publication. :).......2007-02-26
I thumbed through and read this book in about an hour last night, and saw some annoying typos, so it seems the proofing stage might have been skipped... but regardless, I was inspired by what I saw in there, for sure, and can only hope and pray that I'm good enough to be in that book someday. (And by the way, if I ever get in, you are FREE to spell my name however you please.) ;) I'd recommend this book.
Inspired cookie-cutter.......2007-02-24
"Letterhead and Logo Design 9" sits on my bookshelf in my office. That's basically it, except when I do logo or letterhead design work. That's not to say that it's a bad book, it really isn't. In fact, it's a good book, for when you need inspiration to do logo or letterhead work.
But even then, the inspiration isn't really that good. Most of the ideas in the book, aren't really that new and revelutionary -- the 3rd logo on p. 166, for instance, is strangely similar to the one for Norwegian chocolate-producer Freia (part of Kraft Foods). A book of this kind should inspire new ideas, not advocate recycling of old ones.
If you are constantly getting inspired by cookie-cutters, no matter how good cookie-cutters, won't you eventually wind up producing them yourself?
Great.......2007-02-24
Great inspirational book. So many wonderful design that got me dizzy with a bit of envy. Highly recommended.
Amazon.com
We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."
In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?
Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.
But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan
Book Description
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
Download Description
Once a poster boy for the new economy, Bill Gates has become a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign. NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, NO LOGO is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century.
Customer Reviews:
Informatively frustrating.......2007-08-17
It was well written exploring many aspects of branding, culture jamming, and production.
This book will leave you with frustration and questioning how you change change something, and what CAN you buy that isn't made from Export Processing Zones.
It does give great information but yet leaves you frustrated and feeling helpless that you can't change the current conditions or avoid buying products made in places like china, el salvador, indonesia where they treat their workers worse than dirt.
Insight into an Ad-driven culture.......2007-07-14
This book offers a deep insight on how advertising are creeping into our lives, even conveyed to us in a subliminal way. If left unchecked, the corporations would be the authors our culture. It also showcases the exploits of major corporations in employment.
However, one must be critical when reading the book, as some of the things Naomi bashes on, such as the Starbucks expansion strategy, are genuine business strategies. In some cases, we have to be realistic and not blindly adopt and anti-corporation stance.
The first 3 chapters, No Space, No Choice, and No Jobs are exceptionally informative, but the last chapter, No Logo, falls short and descends into a boring rant on countermeasures that in my opinion, are far from effective and often, impractical.
Buy the book, read the first 2, skip the last.
Anti-Corporate Handbook.......2007-05-20
What are the effects of multinational corporations in the Branding Age? Naomi Klein tackles that in this seminal work on the subject. While somewhat dated (published in 2000), it gives the most comprehensive picture of the transition corporations have undergone from providing competent products and services to providing ubiquitous branding and advertising to produce loyalty and sell peripherals. This book gives the total picture of the devastation left in the wake of total corporate dominance in the U.S., Canada, and worldwide.
As she details, what has emerged in the last half of the 20th century is a new kind of totality - an economic imperialism spearheaded by Nike, The Gap, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies. As they break open markets, crush competition, and lower wages across the globe they've gotten so powerful as to dictate to scores of countries what their trade and economic policies are going to be. These policies are always anti-Union and terrible for workers, leaving nations worse off than before they were Industrialized and Advertised - creating massive wealth gaps and uneven distributions across the board.
The four major sections of the book: No Space, No Choice, No Jobs, and No Logo, each show in example after example, case study upon study that advertising is the product now and the more money spent in that avenue, the more profitable the corporation can be while taking every opportunity away from the poor and disenfranchised, forcing horrible conditions and worse jobs on them, and decreasing their access to health care and nutrition. This is not an accident. This is a concerted policy foisted upon the world through the corporate enforcement arm of the WTO, World Bank, and U.S. Military.
Is it hopeless? Well, civil disobedience is one way to combat the trends and takeover and Klein offers many suggestions and examples in this book. However even she admits that the situation is bleak.
Good luck . . . and good read.
- CV Rick
NO LOGO will fundementally alter the way you think about the world........2006-11-04
Naomi Klien's treatise on the anti-corporate movement of the last decade provides tremendous insight into the philosophies behind today's anti-corporate culture, and more importantly, the "branded" society that has spawned it. Well written and intelligent on every level, NO LOGO carefully tracks such disturbing phenomenons as the disappearance of public space, the rise of corporate censorship, and the transformation of living wage jobs for Americans into sweatshop labor in the third world. If you are completely unfamiliar with today's cultural rebellion against corporate control, NO LOGO serves as an excellent introduction, clearly outlining the dubious marketing trend of promoting "brands not products" such that you will never be able to watch commercials the same way again. If you are a seasoned WTO protester or billboard adbuster, NO LOGO will provide you with all the philosophical and factual ammo necessary to start converting your friends away from their unthinking materialistic lifestyle. This book is a must read for anyone who considers themselves and independently thinking consumer, as well as anyone who is interested in the latest cultural rebellion taking place among today's young and disenfranchised.
The Third World has always existed for the comfort of the First.......2006-11-03
Naomi Klein sketches perfectly the major shift in corporate strategy today: transnational companies are not interested in production anymore, only in branding: products are made in factories, brands in the mind. Branding creates big margins, production in home countries meager earnings.
This strategy causes monstrous layoffs in the First World and creates EPZ (Export Processing Zones) in the Third World.
In the First world, corporations transformed themselves in `engines of wealth growth' for their shareholders, instead of `engines of job growth'. `CEO's of the 30 companies with the largest announced layoffs saw their total compensation increase by 67%.'
The jobs they need are predominantly outsourced, or are McJobs (no `adult wages') and temporary stop-jobs.
The First World stirs fierce competition between Third World countries in order to get rock-bottom prices for their `branded' products, creating colossal margins in the home countries.
Wages in EPZs are so low that most of the money is spent on shared dorm rooms and basic food. Workers cannot afford the consumer goods they produce.
Another aspect of our branded world is the sheer size of the (trans)national corporations created by relentless mergers and acquisitions. Their size permits them to decide what items (also magazines, DVDs) should be stocked in a store, in other words, they create a new kind of censorship.
Big mergers in the media landscape allow conglomerates to produce their own news and in this sense jeopardize basic civil liberties.
While Naomi Klein's analysis of our consumer planet is very revealing, the remedies she proposes are rather innocent, epidermic, symptom healing or too general: ad and brand busting, radical ecology (Reclaim the Streets), anti-globalization and anti-corporate mass protests, boycott, building greater critical social consciousness. Individual actions like attacking in court (Shell in Nigeria), revealing Nike's sweatshops or denouncing McDonald's food are ultimately not more than temporary needle pricks in elephant skins.
What the world needs is a global vision, which we can find in the works of Joseph Stiglitz or (for a view from the South) Walden Bello.
Highly recommended.
Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Customer Reviews:
Take "workbook" out of the title. Call it "The Design of Famous Logos".......2007-08-02
I don't know why the author decieves us wih the word "Workbook." It should be called "about the design of famous logos"
The first 51 pages (of 230) are great. I like the colorful charts and stuff about logo design in the first 51 pages.
The rest is interesting to look at and read, but not what I need and not essential (230 pages long). I am still looking for a book about the logo design PROCESS. It is well designed and has some really great stuff, but still not everything I needed.
ANY AUTHORS OUT THERE? WRITE IT! I need a book which uses about 5 individual designers, their clients, and quotes from both about the process. I want pencil-sketchy looking beginnings. I want stuff about failures as well as successes. I want nitty gritty detail. If you can even include pictures of the designers and clients working together, photos of designers holding up logo proposals in front of a client, that would be great. I know what logos look like. I see them all the time. I do not want to see another book like this that just shows me a bunch of logos!
Getting ready to test the steps of this book..........2007-02-27
Another great book from AdamsMorioka. Graphic design geniuses. :) This book is superb-- it tells you what concerns need to be addressed before the design process begins, which was the most helpful part of the book. But the eye candy-- the logos-- were the most fun. I went through it all in a day, but can't wait to study it more intently. This will be a great reference and inspiration to me in my work.
Required reading for any student interested in logo design.......2006-05-20
Subtitled "A hands-on guide to creating logos," the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From "The Ten Rules" to "Implementing Logos," the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives
Great resource, even for non-designers.......2005-09-18
A great introduction to logo design process. The first part of the book is about the process and the second part is a catalog of case studies.
This book will not teach you how to draw your logo in your favorite vector-based drawing program, but gives you a bird's eye view on process and it does it great: it is easy to understand and covers important topics as asking the right questions to make your logo successful. Because it talks about the process more, it does not go into details with e.g. typeface and color selection (there are books which cover those topics), but you can see how the complete identity was designed e.g. for Metropolitan Market. Recently I had to work with external graphics professionals to re-design the graphical identity of one of our products and this book's focus on the process has helped me a lot to understand and to set up project requirements.
I recommend this book to anyone who works with designers or interested in logo design.
Sparks creativity.......2005-08-17
You will not become the logo master overnight. This book is a decent resource for developing your own thought process in logo creativity.
The book is full of decent examples of "how we got here from there."
It is good reading and very educational but not necessarily a revelation.
Book Description
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).
This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, both young and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that "students are actually happy about having to purchase."
Customer Reviews:
My secret weapon!.......2007-08-17
Not only is it a terrific and easy-to-understand how-to book, but a fabulous idea-starter and it doubles as a coffee table book because it's beautiful to just thumb through.
An Excellent Book for a Typophile!.......2007-06-18
As a design instructor, I found this book an excellent resource for ideas and examples. It has a thorough explanation of Bezier curves, which is invaluable in understanding how vector based applications like Adobe Illustrator, work. Fine examples of type design are included as well.
Candy store for creative minds (recommended).......2007-04-01
Yummy! With humor, clear illustrations, and useful suggestions, Cabarga provides a wonderful resource for anyone who wants to be a letterer, illustrator, font or logo designer. But this hardbound book is not just for "wanabes." I found it includes comprehensive coverage of most everything learned throughout 30 years in the same disciplines along with new valuable timesaving tips. If I had the patience and tenacity to attempt such a compilation, it could be no more complete and not nearly as well presented as LOGO FONT & LETTERING BIBLE. My essay can now be reduced to three words: "What he says."
Leslie Cabarga, a talented illustrator and designer in his own right, does not limit examples to his own. World-renowned artists such as Gerard Huerta, Michael Doret, Tim Nikosey, Tony DiSpigna, and Seymour Chwast -- four dozen in all -- contribute to the wealth of inspiration. In the 1980's I had the privilege of working with uncles for one of these typography leaders -- producing over 200 hand-lettered packaging logos. It was there that I first saw an original triple outline inking of flourished letters by Gerard Huerta and was privileged to study a fraction of the techniques used.
Cabarga urges readers to become critics of their own work. This also reminds me of employment at the Huertas. A bulge could occur when joining curves using technical pens. After working on it for a while and thinking to myself "It's good enough," this infinitesimal area would be the first thing the creative director would point out. After admitting that I saw it too, he remarked, "If you saw it, why show it to me?" I quickly learned to be obsessively concerned about adjoining curves. Ink bulges may not be a problem today with digital lettering but there are other telltale signs of an amateur. Cabarga shows what to look for.
Your eyes are in for a tasty treat. Beautiful examples of calligraphy, and their influence on Roman font characters, are well demonstrated and discussed. But the book is by no means limited to calligraphy. Cabarga patiently differentiates cartooning, illustration, logo design, icon artwork, trademarks, and font design. LOGO FONT & LETTERING BIBLE compares digital tools such as the now defunct Macromedia FreeHand (my past favorite), Adobe Illustrator (which has supplanted the former), the seemingly forgotten Mac OS 9 version of Macromedia Fontographer (which in 2005 was integrated into the FontLab line of digital typography tools and updated to Mac OS X -- hooray!), and the preeminent FontLab.
LOGO FONT & LETTERING BIBLE covers the history of typography and encourages users to build a library of signage photos and magazine scraps for inspiration. Each subject I thought might be overlooked was eventually covered. Even esoteric techniques such as what I refer to as character ink reservoirs (called clog reduction on page 115) are here. Skeleton Strokes on page 152 demonstrates wonderful timesaving suggestions for digital lettering. Optical character spacing and stroke widths are discussed in detail beginning on page 112. Do you want to learn how to clean up the best scans for converting drawings to vector art? Jump over to page 158. Everything you want to know about Bezier (pronounced "Bez-zee-ay," thank you) curves but were afraid to ask is, well, practically everywhere but particularly in the section Bezier Curves for Cowards that begins on page 140.
Mississippi readers will approve. Just as I was thinking, the author needs to demonstrate how to arch text on a path (FreeHand did a better job than Illustrator), I turned to page 191 and, bam! There it is. The comparison on page 226 of residual shape differences in Illustrator and Fontographer after Bezier points are removed from a path is insightful. Not to leave you hanging, the book concludes with suggestions for getting work, building a portfolio, and negotiating fees. Additional resources and a helpful index rounds out 240 pages, which, like all trips to a candy store, seem to end too soon.
Great resource!.......2007-03-09
I found the book to be a great resource in logo creation. The mock logos section quickly steers one in the direction to go in your own projects. The typography part of the book is also a very interesting read. With examples and the background for the fonts in use today.
You can of course find all of this information on your own and in fact most of the issues in this book are familiar to a seasoned designer. But still I found it tremedously interesting to refresh the knowledge of the letters and their different forms.
One minus for me was in part a very cluttrered layout. Though not unreadable it was in places quite colourful and abundant - to a point where the main issue sometimes took a second seat. All in all a great book. Highly recommended!
Fun, witty and informative.......2007-03-05
A designer colleague loaned me this book and it has been a very enlightening and hilarious read. Leslie Cabarga is a very effective communicator; he combines humor, graphics, and verbal communication to tremendous effect, and beginner types like myself come out much richer for the experience. There's really a lot in this book, whether you're looking for hard and fast rules or maybe just a more robust visual sensibility, and it's got plenty of wit to spare.
Highly recommended.
Amazon.com
Christians who have longed for a more readable literal Bible translation will find much to praise in the English Standard Version. The ESV's translation team of over 100 members has admirably attempted to preserve the stylistic variety of biblical authorship and ease of reading (at the eighth-grade level) despite the word-for-word translation, which historically has resulted in a choppier text flow. Bible study aficionados will appreciate the short introductions to each book, an extensive center column cross-reference system, full-color maps, and a 14,500-entry concordance. The hardcover edition includes the basic Bible frills: a presentation page, as well as marriage, birth, and death registries. There are some luxurious touches as well. The free, prepackaged CD-ROM has the ESV text, KJV Bible for comparative study and use with Strong's Concordance, Nave's Topical Bible, the Crossway Classic Bible Commentary, and others. These extra bonuses are a good incentive to take the English Standard Version for a test drive. --Cindy Crosby
Book Description
This state-of-the-art reverse interlinear New Testament, created in partnership with The German Bible Society and Logos Bible Software, breaks with the convention of traditional interlinear texts by keeping the English as the top-line entry and placing the Greek text underneath it. This approach allows you to see firsthand the accuracy with which the translators of the English Standard Version of the Bible (ESV) rendered the Greek text.
The ESV is an âessentially literalâ translation of the Bible, emphasizing word-for-word accuracy and precision along with literary beauty and readability. The publishers of the ESV have partnered with Logos Bible Software, the premier Bible research software developer, to publish this helpful resource. It will benefit anyone who desires to study the English text of the New Testament alongside the original.
Valuable Resources Included
- Transliterations of all Greek words for easy pronunciation
- Strong’s numbers for effective cross-referencing to other study tools
- Morphology of each word
- Free electronic version of the ESV on CD-ROM, with additional study tools
Sample page:
Customer Reviews:
Great Bible if you need a small one........2007-10-06
I used this to read a verse at a wedding in France. I, of course, did not want to carry a large Bible from the USA to France. It was the perfect size. Although, a little small in print but I knew that going in. It worked perfectly and everyone was pleased. I then gave it to the bride and groom as part of their wedding present.
A nice handy ESV bible.......2007-10-05
As for the translation, it's the best in accuracy and readability better than NIV and NASB. I bought this so that I can carry it around in my pocket. It's the perfect size to take it with you for a walk and devotion. The letters are quite small so it's not for long studies. A handsome little Bible for...highly recommend it.
Fantastic, concise Bible!.......2007-09-28
I purchased this ESV Bible because I wanted something small and portable, as well as a good, practical, readable translation. This print is excellent, the font is clear and not too small. The leather cover being soft gives the book an elasticity while not being too floppy. I have truly enjoyed my first few weeks of using this Bible and recommend it to everyone.
ESV Weathered Metal Bible.......2007-09-07
This is a handy bible to toss in my bag that I carry to work, the library, etc. Being in the Army National Guard, I appreciate the rugged, durable cover and the look of it. It's a decent translation, basically a conservative evangelical modernization of the revised standard version. I would recommend this bible to friends.
The Only Flaw is the Tiny Print.......2007-09-06
It's good to see the ESV gaining traction in the market. This is a beautifully bound compact Bible, with excellent reference notes and a remarkably complete concordance. Small enough to fit into a typical ladies purse, it's a convenient size to take on the train or bus. But the print is extremely small and takes some getting used to. It's a shame the publisher didn't make the Bible even slightly larger; I think it would have been a runaway best seller. As it stands, I can only give it 3 stars...the print is just too small.
Book Description
This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference.
There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.
Customer Reviews:
Very Inspirational.......2007-03-08
When i ordered Logo Lounge i wasnt to sure as to what to expect. After receiving the book I found it to be very inspirational and can really get the creative juices flowing. Especially when your stuck with a creative block (which sometime or another all designers get) It is loaded with examples of commercial and non commercial logos.
The first section of the book has a detailed approach as to how some design firms came up with their design for their clients. They talk about the design process, show great examples, and talk about some of the problems and solutions they had while doing the design.
The rest of the book has loads of examples of logos all sectioned out in a nice format (type logos, crest logos, animal logos, etc...)
Overall it's a good tool to have on any designers shelf at home or work!
Great series of books!.......2007-02-26
I'm very impressed with the wide array and organization of this book (and the others in the series). Such great colors, and layout... everything just makes me want to study every last detail on every last page. I've bought the first two... and have added the third one to my wish list. If you want to be a good logo designer but experience "designer's block," this should get you over that [...]. Thanks, Bill Gardner, and all the fabulous designers who were featured in the book!
Size does matter.......2007-01-10
The larger format of this book, hard or soft cover, deserves 5 stars. This new pocket size (5.5" x 6") proves to be awkward and detrimental to the viewing and appreciation of the graphics.
VERY USEFUL.......2006-06-28
I bought it last year, and it has been very useful for my job. I can find many different kind of logos.... it's one of my favorite books...
awesome.......2006-03-23
great logos and tons of them. a little hard to understand at first how they organized the logos as far as who did what but once you get the hang of it, no biggie. A definate book to get inspiration from
Book Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Customer Reviews:
Very useful..........2007-01-10
this book is a very useful guide. i am a junior designer and i appreciate the details and stories that are provided for the logos in this book. whats just as important as the final project, is the process a designer goes thru to achieve the end result. this book does a good job at providing insight to that conceptual process.
a necessity for every graphic designer!.......2004-08-11
I love this book, and refer to it often. It has tons of logo illustrations, along with the idea behind the design of the logo. Some logos even include the brainstorm/mockup sketches that were made to show to the client, so you know what was going through the designer's head. It is so great to see how other designers think. It also has timelines that go through certain logos that have been around a very long time, and shows the changes that they've gone through. A must-have for anyone who wants to try logo design.
Book Description
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Customer Reviews:
Nice book but not that helpfull.......2003-12-01
I bought this book with the idea of creating logos but that was a mistake. But it's a great book when you are interested in processes. This book shows how companies design logos and their process of getting from start to end. So, much talk about the process, no talk about the techniques.
Great book at a great value!.......2003-08-23
I bought this book in the hardcover and still refer to it all the time. Awesome guide to how some of the top firms create logos and their process. I still recommend this book to everyone, especially at this price!
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- Virgin Earth: A Novel
- Wake The Dead
- Wanderlust Travel Journal
- Washington's Crossing (Pivotal Moments in American History)
- Wise Highs: How to Thrill, Chill, & Get Away from it All Without Alcohol or Other Drugs
- Yikes Bikes! (Ready, Freddy!)
- Yohji Yamamoto: Talking to Myself
- 9 Heads: A Guide to Drawing Fashion (3rd Edition)
- Anesthesia and Co-Existing Disease Fourth Edition (Anesthesia and Co-Existing Disease)
Books Index
Books Home
Recommended Books
- The Seuss, the Whole Seuss and Nothing But the Seuss: A Visual Biography of Theodor Seuss Geisel
- New Complete Works of Josephus, The
- Blue Christmas
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- History: Fiction or Science
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General
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Dos Logos
Los Logos
LogoLounge 3: 2,000 International Identities by Leading Designers
Neubau Welt
The Best of Brochure Design 9 (Best of Brochure Design)
