Book Description
Want to find every pizza place within a 15-mile radius? Where the dog parks are in a new town? The most central meeting place for your class, club or group of friends? The cheapest gas stations on a day-to-day basis? The location of convicted sex offenders in an area to which you may be considering moving? The applications, serendipitous and serious, seem to be infinite, as developers find ever more creative ways to add to and customize the satellite images and underlying API of Google Maps.
Written by Schuyler Erle and Rich Gibson, authors of the popular Mapping Hacks, Google Maps Hacks shares dozens of tricks for combining the capabilities of Google Maps with your own datasets. Such diverse information as apartment listings, crime reporting or flight routes can be integrated with Google's satellite imagery in creative ways, to yield new and useful applications.
The authors begin with a complete introduction to the "standard" features of Google Maps. The adventure continues with 60 useful and interesting mapping projects that demonstrate ways developers have added their own features to the maps. After that's given you ideas of your own, you learn to apply the techniques and tools to add your own data to customize and manipulate Google Maps. Even Google seems to be tacitly blessing what might be seen as unauthorized use, but maybe they just know a good thing when they see one.
With the tricks and techniques you'll learn from Google Maps Hacks, you'll be able to adapt Google's satellite map feature to create interactive maps for personal and commercial applications for businesses ranging from real estate to package delivery to home services, transportation and more. Includes a foreword by Google Maps tech leads, Jens and Lars Rasmussen.
Customer Reviews:
Good information that's out of date.......2007-01-27
The book is interesting and has many good ideas and some valuable information. Be aware, however, that the advanced hacks (those dealing with calling the API from your own code) are based on a now obsolete version of the API. So, for example, Hack 62 that tells you how to find that longitude and latitude of an address doesn't tell you that you can accomplish the task via Google now. Hack 58 (Find the right zoom level) has one (of three) technique that uses an undocumented API that has, apparently, gone away. And, of course, it doesn't provide the easy way to do it using the current API.
I'm not faulting the authors for not seeing into the future. The book is well written and engaging. Just be aware that parts of it are already out of date.
Valuable content from all perspectives.......2006-09-08
I've read both this and the ExtremeTech "Hacking Google Maps," and both have their place, but I found this one to be much more valuable.
It doesn't contain any introductory information to the API, which some may be looking for, but it's not something that I would expect to see in a Hacks book anyway. With the v2 release of the API in April 2006, Google's own documentation has gotten a lot better, and it's the best place to go for a tutorial.
The book contains a great collection of hacks from all perspectives: users looking to get the most out of Google Maps, power users looking to push the functionality in new ways, and developers using the API. There's also a good overview of some popular mashups from the mashups' developers perspectives, and extensions to the API (e.g. TLabel, TPhoto).
Because there are so many contributors, you'll notice a change in tone and writing style throughout the book; and different coding practices are easy to spot, e.g. one code sample might use a standard, documented JS call, while another uses a homegrown function to accomplish the same thing. Another drawback is that the book is written to v1 of the API, which was replaced months ago, although is backwards compatible. This doesn't affect readability or value, but several of the undocumented features in the book are in fact documented in v2!
Great book, filled with useful information.
VERY VERY HIGHLY RECOMMENDED!!.......2006-08-27
Google Maps Hacks: Tips & Tools for Geographic Searching and Remixing (Hacks) (Paperback)
Are you a Google application developer? If you are, then this book is for you! Authors Rich Gibson and Schuyler Erle, have done an outstanding job of writing a book that shows you how to take full advantage of the mapping capabilities in Google Local.
Gibson and Erle, begin by showing you how to look up locations, get driving directions, look at satellite pictures, share links to maps in e-mails and on web pages, generate links to maps from a spreadsheet, and use del.icio.us. Then, the authors show you how to put a map on your page, capture user clicks, create a slideshow connected with a map, create custom icons, and measure distances. Next, they cover a variety of mashups, from mapping the news, to seeing where criminals "work," to weather maps, to answering the question: where is the Space Telescope right now. The authors then help you find the cheapest gas near you, load driving directions into your GPS to take with you, look at your GPS track logs, explore hiking trails, figure out why your cell phone doesn't work at home, and even beat a traffic ticket. They continue by showing you how to geocode your photos on Flickr, set up a blog that knows about place, geocode literature, and examine the choices that go into which satellite images are included. Then, the authors show you how to tweak and extend the Google map. Finally, they show you how to use a clustering algorithm so that your own points fit properly on a map, create your own map tiles, connect to a database, use web standards to display other data on your maps, an even figure out if your kids are likely to barf.
This most excellent book will show you how to make the most of Google Maps. More importantly, you'll find the tools and inspiration you need right in this book!
Where are the basics?.......2006-08-07
The collection of apps here are fascinating. But I looked for a tutorial telling me "this is how you embed a map, select several points of interest, and label them.". It was not visible.
DIY Cartography.......2006-04-03
Everyone knows Google Maps. Google has gone out of its way to make Google Maps something that everyone knows about, uses, and talks about. There are blogs that are just about all the mash-ups and hacks people have come up with for Google Maps.
And now, O'Reilly has released Google Maps Hacks, showing how anyone can use the Google Maps API for their own benefit, with a little help.
The book starts off with a basic tutorial on how to add a Google Map to your site - if you're going to mash up, you have to have something to mash, after all! It also (in Hack 27) shows you how to use Greasemap to add Google Maps functionality to any web site (assuming you've already got Greasemonkey and Firefox is your browser). As with all hacks books, Google Maps Hacks includes some basic hacks that just about anyone can do (and points to some great places to see great hacks already done!), and some that are going to require a bit of work and some programming skill.
There were several hacks in the book that I really loved. First, the book pointed me to a site promising to show me where I could find cheap gas. They've integrated Google Maps with GasBuddy to create something incredibly useful, though I wish it were updated more often. (My local station hasn't been updated since September of 2005!)
To use the really good hacks, you'll need a GPS. Many of the mash-ups are best used when you're out on the road. (Hack 35 shows how to dump Google Maps data to your GPS system, and #37 shows how to reverse that process and import your GPS Tracklogs to Google Maps.)
The most useful part of the book, though, is when we get to see how various mash-ups work. It's one thing to see a great use of the Google Maps API, it's another thing completely to understand how that's done so that you can do it yourself. And that's really what's valuable about the Hacks books - you're shown how something is done, so you can take that understanding and apply it to what you want to do. That's what hacking is all about - information and application of that information in new ways.
Book Description
Affiliate Millions
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Customer Reviews:
Basic tools for the online gold rush.......2007-09-06
My experience was similar to that of "gordo the lordo." Plenty of clicks but just a few orders. Getting clicks isn't hard. What kind of clicks? That's the $1,000,000 question.
As a search engine advertiser, your task is to capture the clicks of consumers who have made a buying decision or are very close. These clicks will make money for you. The clicks of people who are "just browsing" will cost you money. You have to be a student of online search behavior.
You capture money-making clicks by finding highly relevant keywords and writing focused ads. How hard can it be? Get your ads up and running, tweak them, and watch the money roll in. You only need basic English skills and common sense. A degree in advertising or English is not going to help.
I would encourage anyone to try it because you may discover that you have the knack. By spending $500 or so, you should be able to get an idea how well you might do. Don't make the mistake I made, which was to let my ads capture several hundred clicks without getting any orders. I kept thinking "the orders will kick in." They didn't. Stop your ads after 200-300 clicks and wait for results. (Even 50 clicks are too many with retail sites.) You can either tweak the ad (if it's close to break-even) or abandon it and try something else. Tweaking wouldn't have helped my ads, which earned pennies for every dollar spent on clicks.
You are playing the keyword market on Google. Some keywords sell for $20 per click and more. Search engine advertisers don't get caught up in keyword "bubbles." They are only after potent "value" keywords that sell for 25 cents or less.
The keyword market is like a gold rush. Everywhere you look the ground is torn up by hordes of stampeding prospectors. You wander far and wide hoping to find a stone that hasn't been turned. How many thousands of other guys are out there trying the same thing? Good luck.
You never know. You might have the knack. Affiliate Millions gives you everything you need to know to get started. When I joined my first affiliate program and set up my first ads, I had the book open and followed it not step-by-step but word-for-word. It's just the kind of "excruciating" detail a beginner needs.
Mr. Borelli explains how to evaluate the earnings potential of an affiliate program. The profit, or course, depends on your revenue per click. An adgroup for $20 books may not be the way to go.
Should you actually make money, there is a chapter on campaign finance. You have to manage your cash flow to optimize performance. If another book on online advertising has this kind of chapter, I haven't seen it.
Mr. Borelli has set up the Affiliate Millions website for "prospectors." The only item listed for sale is the book. There is a free monthly newsletter. There are no ads. Mr. Borelli answers questions on the site's discussion board. If you are at all familiar with the "get rich online" racket you know how exceptional this is. Such sites are usually crammed with ads and have little useful information.
Mr. Borelli's advice is a bit sketchy and vague. That's because it has to be. If Mr. Borelli were to disclose his winning formula, everyone would copy him and he would be out of business within hours. All he can do is point people in right direction. Within that proviso, he provides clear and valuable information.
Mr. Borelli makes no promises that prospectors will get rich. He merely suggests that it is possible. He ends the opening chapter with "Take it step-by-step and read the chapters that follow, and you'll stand a good chance of becoming an Affiliate Millionaire yourself." If he starts the book by saying your chances are practically nil, no one will continue reading.
Like "gordo," I'm amazed that anyone could make millions at this. A million dollars in a year is $2,700 a day. You would have to consider yourself pretty successful with $2,700 a day in SALES, never mind commissions. You would have to strike it rich with multiple million-dollar campaigns. You would have to come up with new ones all the time.
Think of the millions in revenue Mr. Borelli is generating for the companies he advertises for. They should throw a party for him.
Didn't work for me.......2007-08-21
I tried the principles in this book. I set up some ads for a variety of products and different companies through Commission Junction and was, at first, delighted that I was getting a good amount of clicks. I was confident the ads were good enough because of some experience I've had in the past writing copy.
However, after over 250 clicks to major websites that boasted a large earnings per click, I got one sale and a large $ loss. The ads were good enough to catch the people's attention, but no one was buying.
I think this is a tough way to go at it. A website might be the better way to go. I am amazed that anyone could make any money doing this, never mind millions.
Direct and Immediately Useful.......2007-07-24
I was seeking a detailed, practical and thorough "how-to" approach to build internet-based revenue. This book filled the bill. It covered all key facets of the approach - particularly helpful for a layperson - as well as for someone with web-based experience (as am I). I have yet to test the specific recommendations. The book was solid.
Basic start but could leave you broke.........2007-07-12
Its true that money can be made by signing up for affiliate programs and marketing them on pay per click search engines. However, its possible to lose a great deal of money and this book doesn't do a good enough job helping people calculate the risks. For example, the author indicates he markets Amazon products. Amazon on its basic associate program pays 4%. A $20.00 book pays a comission of .80 cents. But in pay per click advertising a marketer can pay 30, 40 cents and even a dollar depending on the keywords. In a test marketing the new Harry Potter book (book 5) I spent over 9.00 in ppc ads that resulted in 4 sales. The click thru to sale was 13%... which isn't bad. The point is, I earned only about $2, but spent over $9.00 to earn it (a loss of $7.00). The author doesn't explain how to choose affiliate programs in terms of cost vs. payoff. Anyone who reads this book will get some basic information, but before spending money on ppc advertising they'd be better off buying The Ultimate Guide to Google Adwords which does a better job explaining keywords, writing effective ads and managing campaigns.
This is a great book.......2007-07-10
A great book about search marketing and how to become a search marketer, also very helpful for people who have their own websites. I was motivated enough to start my own website, [...].
Average customer rating:
- Entertaining Adventure Yarn
- Fascinating Story
- Absorbing travelogue, problematic journalism
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The Search for Michael Rockefeller
Milt Machlin
Manufacturer: Common Reader Editions
ProductGroup: Book
Binding: Paperback
General
| Biographies & Memoirs
| Subjects
| Books
Rich & Famous
| Leaders & Notable People
| Biographies & Memoirs
| Subjects
| Books
True Crime
| True Accounts
| Nonfiction
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General
| Adventure
| Specialty Travel
| Travel
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Look Inside Outdoors & Nature Books
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| Trip
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ASIN: 1585790206 |
Book Description
A gripping account of one of the most unsettling disappearances to have ever engaged America's attention.
Customer Reviews:
Entertaining Adventure Yarn.......2006-10-22
Milt Machlin was an experienced men's adventure writer, editor of the men's adventure magazine "Argosy" for many years, and in "The Search for Michael Rockefeller," we find a perfect fit between author's abilities and subject matter. Michael Rockefeller was himself an adventurous young man, son of then New York State Governor Nelson Rockefeller -- yes, one of those Rockefellers-- and 23 years old when he disappeared, in 1961, in primitive New Guinea. The young Rockefeller had just graduated from Harvard University, and joined, as a sound technician, an expedition sponsored by Harvard's Peabody Museum: its mission was to film and record the customs of New Guinea's little-known tribes.
Machlin was an adventure-loving bear of a man himself, member of The Explorers Club and Mystery Writers of America. He published "Ninth Life," about the very controversial California execution of Caryl Chessman in the 1950's, and collaborated with Robin Moore on the "French Connection" series. He dived to 2,500 feet on a supersub, flew in an international balloon race, sailed in a Viking ship, participated in several marine archaelogy undertakings. He also went twice to report on the Vietnam War, visited Cuba, Taiwan, Israel, Iceland, Australia, Japan, Haiti, Mexico, the Philippines and most of Europe: the man knew a lot about food and wine, as well. He had an easy, conversational style of writing that suited his subject matters.
Ten years after Michael Rockefeller's disappearance, in 1971, Machlin went to what was then very much still Stone Age New Guinea to investigate the disappearance. Now mind you, no rumor has ever trickled out of New Guinea of a young, rich white man who had gone native. Nor, to my knowledge, has there ever been a finding, at some remote village, of a hank of hair that might enable forensics experts to recreate any particular scenario. So, barring the sudden coming-forth of an exceptionally long-lived New Guinea cannibal, with a good memory for his human meals, particularly the fair ones, we are never likely to be able to say: This is certainly what happened. So we can't be sure that Machlin came up with the answer. What we can be sure of is that Machlin had a hell of an expedition, saw some remarkable sights, lived with, and talked to people we're never likely to get a crack at. He found fierce warrior tribes, cargo cults, cannibalism, payback rites, remote villages. Raffish characters, Dutch officals determined to keep a lid on things, missionaries who knew Michael and can be assumed -- though not 100%-- to know the young Rockefeller's fate. It's not a journey any of is likely to be able to take, so it's worth reading about if you can find the book.
Fascinating Story.......2006-05-04
There is not much more I can add beyond what reviewer Mr. Bigelow has written. This is a book that attempts to penetrate the mystery of Michael Rockefeller's disappearance in New Guinea more than forty years ago. Mr. Machlin shows us an alien world (at least when the book was written) right here on our own planet and it is a fascinating look. There were tribes of people who were still living in the Stone Age, many of whom had never seen a white person before, and you will be engrossed by the tales. As for what actually happened to Michael Rockefeller? That is a question that will, most likely, never be answered.
Absorbing travelogue, problematic journalism.......2003-06-04
This book, written in the early seventies, details Argosy Magazine journalist Milt Machlin's investigation into the disappearance of the young Rockefeller family scion who vanished on an expedition to tribal New Guinea after his catamaran capsized and he tried to swim to shore. Machlin's involvement with the story began years after the event, when a seedy character came to his magazine's office with a wild tale about Rockefeller being kept captive as a living tribal fetish by a band of natives. The first part of the book is an account of Machlin's trip to New Guinea to investigate this lead. The second part is Machlin's attempt to reconstruct Rockefeller's fate, which Machlin believes differs from the official conclusion that he drowned before reaching shore.
I enjoyed Machlin's personal account of his journey much more than I believed his theories about Rockefeller's fate. Machlin is a gifted writer, and his account of his adventures in wild New Guinea is written with great verve and a gift for telling the most interesting details and anecdotes in the most interesting way. During his trip to the island on which Rockefeller had been reported to be alive, he joined a crocodile hunt, visited Guinean tribal villages, and learned much of a tribal culture that is both fascinatingly, and in many ways terrifyingly, alien. He mixes tales of his own adventures with anecdotes about the bush, like stories of giant crocodiles and octopuses, and tales of tribal feuds and cargo cultism. His clear, zesty writing and fascinating subject matter make his tale an enjoyable, engrossing read.
Then Machlin gets into his theory about Rockefeller's fate. The first part of the book establishes his bona fides -- knowledge of New Guinea and journalism. But when he tries to penetrate the mystery of what happened to Rockefeller after he left sight of his overturned catamaran, Machlin's journalism deserts him. He bases his conclusion on rumors -- stories that were second-hand or worse even before they came to him. Machlin has me convinced that the official story that Rockefeller drowned is unsupported by the evidence -- but from what I can tell, there is so little evidence that no conclusion is supported. We simply don't know what happened. But when it comes to historical mysteries, it takes a strong will to write a whole book on it and then admit the answer is "we can't know the answer; there's not enough evidence." Machlin's speculations are plausible, but just as unsupported as the explanation he derides.
So don't read The Search for Michael Rockefeller to get the last word on Rockefeller's disappearance. But that doesn't mean you shouldn't read it. If you read it for tall tales and travel stories about a wild and alien part of the world, you won't be disappointed.
Book Description
From cartoons to academic essays to tabloid journalism, Madonna has been interpreted in almost every way possible. Here is an original collection of these writings that is almost as diverse as the Material Girl herself which attempts to uncover as many interpretations of Madonna's appeal as is possible. Photographs and cartoons.
Customer Reviews:
Pop culture criticism at its best!.......2006-07-20
Whether you're a devotee or detractor of the lady in question, "Desperately Seeking Madonna" never fails to entertain (and even educate). Sexton features an impressive array of contributors (where else can you find essays by both Camille Paglia and Henry Rollins?) and himself uses Madonna as a springboard for such thought-provoking questions as "does our culture need to pigeonhole women in order to understand them?" An intelligent, fun and fascinating read.
This book is great.......2006-05-23
Where else can you read about the relationship between Madonna and man's desire to bowl?
The literary hodgepodge of Madonna.......2001-01-27
This book contains 51 different articles, thesis', poems and rants about Madonna, by authors varied as Camille Paglia and Vincent Canby to Henry Rollins and Liz Smith. It includes various one page cartoons and strips from "Mad" magazine and the Village Voice, and also in the mix are Rolling Stone poll results, a David Letterman top ten list about "Truth or Dare", and Sandra Bernhard writing about her Madonna dreams from her book "Confessions of a Pretty Lady". This book is chock full of more useless information about Madonna that us fans crave, new and old...The information covers roughly the 1984-1991 era (her most active IMHO) and is very entertaining, though not for the average reader. Madonna fans will find this book a great resource and companion to "The Madonna Companion", also a collection of written works about Madonna, though it is more on the scholarly edge. So this book is recommended to Madonna collectors, and all others...Borrow it from your own "Madonna freak".
Average customer rating:
- Easy-to-Read Book for Entry-level Job Seekers
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Crisp: Job Search That Works: A Proven 10-Step Program (Crisp Fifty-Minute Books)
Rich Lamplugh
Manufacturer: Crisp Learning
ProductGroup: Book
Binding: Paperback
General
| Job Hunting & Careers
| Business & Investing
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Job Hunting
| Job Hunting & Careers
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General
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Management & Leadership
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| Distribution & Warehouse Management
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| Information Management
| Leadership
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| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
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| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Manager's Guides to Computing
| Business & Culture
| Computers & Internet
| Subjects
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General
| Computers & Internet
| Subjects
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
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Similar Items:
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Crisp: Preparing for Your Interview: Getting the Job You Want (Fifty-Minute Series.)
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Strategic Resumes: Writing for Results (Fifty-Minute Series)
ASIN: 1560521058 |
Book Description
Developed primarily for individuals without a college degree, this book outlines a proven ten-step job search program. Among other topics, you'll learn how to make an impact with resumes, applications, telephone interviews, and in-person interviews.
Customer Reviews:
Easy-to-Read Book for Entry-level Job Seekers.......2003-03-25
A short, easy-to-read book for high school graduates and blue collar workers. Suggests the following strategy: 1) Identify your skills. 2) Write a resume. 3) Make a list of employers who might use someone with your skills. 4) Call as many people as you can who might use someone with your skills. 5) Get interviews from the employer or referrals that will lead to more calls 6) Be interviewed effectively and get hired. No discussion on handling job offers. Uses inspirational positive thinking. Very helpful to people with learning disabilities.
Review appeared in Annotated Bibliography of Learning A Living; A Guide to Planning Your Career and Finding a Job for People with Learning Disabilities, Attention Deficit Disorder, and Dyslexia
Average customer rating:
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Fourth Amendment: The Right to Privacy (Bill of Rights)
Rich Smith
Manufacturer: ABDO & Daughters
ProductGroup: Book
Binding: Library Binding
Colonial & Revolutionary
| United States
| History & Historical Fiction
| Children's Books
| Subjects
| Books
Politics & Government
| Reference & Nonfiction
| Children's Books
| Subjects
| Books
General
| Ages 9-12
| Children's Books
| Subjects
| Books
ASIN: 1599289164 |
Average customer rating:
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The Last Human Cannonball: And Other Small Journeys in Search of Great Men
Byron Rogers
Manufacturer: Aurum Press
ProductGroup: Book
Binding: Hardcover
Curiosities & Wonders
| Fun Facts
| Reference
| Subjects
| Books
Travel
| Writing
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| Books
Essays & Travelogues
| Reference & Tips
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General
| Travel
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Rich & Famous
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ASIN: 1845130413 |
Book Description
Byron Rogers' latest collection of travel pieces follows the winning formula of his previous book, An Audience with an Elephant, as he goes in search of a remarkable array of quirky, whimsical, and singular individuals. But in addition to meeting a pensioner on a holiday who decided to swim across the Amazon, this book sees Rogers meeting a number of undeniably famous people. But as one might expect, Rogers' encounters with celebrity have their own unexpected outcomes. Burt Lancaster rants to him about transsexuality, Rita Hayworth is most worried about her neighbor's TV aerial, and a retired star of the silent screen turns out to live in Henley-on-Thames.
Average customer rating:
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The Search for Riches (Quest)
Andrew Langley
Manufacturer: Wayland Pub Ltd
ProductGroup: Book
Binding: Hardcover
Teens
| Subjects
| Books
| Audiobooks
| Authors, A-Z
| Biographies & Memoirs
| Health, Mind & Body
| History & Historical Fiction
| Horror
| Literature & Fiction
| Manga
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| Science & Technology
| Science Fiction & Fantasy
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General
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General
| Explore the World
| People & Places
| Children's Books
| Subjects
| Books
ASIN: 0750216484 |
Books:
- Greek Island Hopping, 17th: "The Island Hoppers Bible." (Greek Island Hopping)
- Health Psychology: An Introduction to Behavior and Health (with InfoTrac), Fifth Edition
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
Books Index
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