About the Authors:
Robert Scoble helps run Microsoft's Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble's blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.
Shel Israel played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He's been an expert on innovation for more than twenty years.
An Excerpt from Naked Conversations:
Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:
1. Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.
2. Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
3. Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.
4. Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.
5. Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.
6. Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.
You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.
Other Blogging Books|
Blogging For Dummies |
Buzz Marketing with Blogs For Dummies |
Publishing a Blog with Blogger |
Book Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
- Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
- Blogging has changed the rules of communication and competition.
- You can launch an effective blogging strategy and the reasons why you should.
Download Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging According to these experts, blogs offer businesses something that has long been lacking in their communication with customers-meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. With a Foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages. Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Jonathan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways Explores how blogging has changed the rules of communication and competition Gives business owners the tools to launch an effective blogging strategy and the reasons why they should Robert Scoble (Redmond, WA) is a technical evangelist who helps run Microsoft's Channel 9 Web site. He is also the company's best-known blogger, whose blog is read by more than 3.5 million people annually and is the top-ranking business blog among Technorati's Top 100. Shel Israel (San Carlos, CA) has been a consultant for more than 20 years and played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems' workstations.Customer Reviews:
Very Helpful.......2007-08-09
If you are already out there in the blogosphere, you will probably not find anything new here. However, if you are just getting your start, and especially if your business is just getting its start in blogging, this is an important book to read.
Great book!.......2007-07-23
Great book - I'm recommending to friends.
Received quickly & in great condition.
Every Marketing person should read this book.......2007-06-01
My take on this book is that .. this is a must read for every Marketing person. Blogs have a huge potential for making companies look human and help sell products.
The book is very 'straight from the heart'. You can see that all over the place :). These guys are really into blogging and passionately so.
The industry examples are very good. Google and Apple not encouraging blogging was a big surprise.
A Practical Guide to Corporate Blogging.......2007-04-07
The authors put forward a convincing case that businesses large and small need to take blogging seriously. On the one hand, corporate blogging can provide excellent return on investment, particularly in terms of search engine rankings but also, less quantifiably, in shared community perceptions. On the other hand, ignoring the blogosphere or entering it without taking account of its culture risks injuring a company's credibility. A key point is that blogging, unlike traditional public relations, is as much or more about listening as it is about speaking.
The authors divide the book into three sections. The first provides a series of case studies exploring different aspects of corporate blogging. Scoble and Israel point to corporate (and national) culture as the major differentiator between companies which encourage blogging and those which do not. Some companies like Google and Apple have turned corporate secrecy into a competitive strategy. Others simply let the big boss blog, preferring not to allow the minions to express themselves in their own voices. Microsoft and Sun are among the forward-thinking corporations which recognize the public relations value of encouraging their employees to talk online about the products and ideas they care about. The second section gives very practical tips about how and how not to blog about business. The third section, which is the shortest, provides a broader perspective on the place of blogging among other emerging technologies and trends.
Robert Scoble did a tremendous job with Channel 9 while he was at Microsoft. His video interviews introduced me to the people building the technologies I use everyday. I now feel a kind of personal connection to Microsoft and its employees. This would never have happened through advertising and traditional public relations. It came as a result of letting employees speak publicly about what they are working on. Rather than thinking about the company as a `Borg,' I regard Microsoft as a collection of extremely interesting and creative individuals who also listen and respond to what others have to say about their products.
Naked Conversations is not a technical book about how to set up a blog. Rather, it's an introduction to the culture of blogging and how it contributes to business today. Clearly, anyone considering blogging about business will want to read this book first--not just to avoid getting `dooced'--but to gain the right perspective on the risks and returns of talking and listening to customers online.
Good ONE.......2007-03-28
Just in this case, buy it.
Otherwise, just read blogs, do not need any book.
At least this is what I think.
Best Regards,
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All the Shah's Men: An American Coup and the Roots of Middle East Terror
Stephen Kinzer Manufacturer: Wiley ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0471678783 |
Book Description
This is the first full-length account of the CIA's coup d'etat in Iran in 1953âa covert operation whose consequences are still with us today. Written by a noted New York Times journalist, this book is based on documents about the coup (including some lengthy internal CIA reports) that have now been declassified. Stephen Kinzer's compelling narrative is at once a vital piece of history, a cautionary tale, and a real-life espionage thriller.Customer Reviews:
A must read for America in increasingly disastrous times.......2007-10-12
Consequences of One Week ,Fifty Years Ago.......2007-10-04
Mossadegh was replaced by the Shah Pahlavi who became so hated that a Muslim fanatical mob overthrew him in 1979. The new theocracy, well remembering the American led coup, feared that the CIA would attempt it again. As insurance they attacked the US embassy and took 52 American hostages.
This act so infuriated the Americans that they supported Saddam Hussein's horrific war against Iran. This led to Russia's invasion of Afghanistan, the rise of the Muslim fanatics who created the Hezbollah and Taliban, the empowerment of Saddam, the invasion of Kuwait, the attacks on the US in Beruit, Somalia, 911, and of course our current clumsy missions in Afghanistan and Iraq.
While America's awkward foreign policy proved disastrous in hindsight, the fear of communist control of Middle Eastern oil was a driving force in the 1950's. Blame must be shared with the British Anglo-Iranian Oil Company for their greed, the British for treating the Iranians so poorly, for the Iranian Shahs who sold Iran's concessions to fund their lavish life, and for even Mossadegh himself for becoming so blind in his justified hatred for the British that he refused any compromise offered.
Yet while the Iranians despise the US for our intrusions into their affairs and the suffering it has caused, they still honor the American institutions of freedom and democracy. These values are currently suppressed by the current theocracy.
Kinzer's well researched story reads like a first class spy novel. He avoids cynicism and anti American tirades and presents the story in a balanced light. While he does not avoid detailing the disaster we unleashed he also did not avoid the context of the anti Communist fears shared by many Americans in the 1950s.
He will make you think different about the current events in the Middle East.
All the Shah's Men.......2007-08-08
Excellent crash course in the root of US/Iranian problems.......2007-07-17
The book itself is a relatively quick read that can be done in a day or two. But the wealth of information that Kinzer has packed into what I would consider a short book is astounding. He chronicles the history of Iran dating back to the days of Darius and Cyrus albeit briefly. Then eventually focuses on several key events of the late 19th century and moves into the 20th century. The main focus of the book is the Anglo-Iranian Oil Company and their nationalization by Mohammed Mossadegh in the mid-part of the 20th century. This eventually paved the way for the British to coerce the United States Government under Dwight Eisenhower to green light covert ops against Mossaedegh to remove him from his position of Prime Minister of Iran. This led the way for the Shah to assume authoritarian control over the country, which eventually culminated in the 1979 Revolution.
It is an incredibly fascinating story and goes to show how the United States in a sense created their own problem with Iran due to the desire to have oil flowing from the country. They got 26 years worth of it only to create a bigger problem by leading the way inadvertently for the fundamentalist government that is there now. It becomes clear why Harry S. Truman is so greatly appreciated these days due to his ability to make decisions that were and would have been better for the long term. He opposed any US action against Iran. If only that advice had been followed, who knows what might have been in the Middle East.
For those wanting to know why the current regime in Iran supports terrorist groups and is so vehemently anti-Western? This is the book to read. It does an excellent job of explaining why and how we got to the this point we are at currently.
Imagine that Iran would try to dictate the US at which prices and to whom they can only sell their products and own resources..........2007-07-14
seeConfessions of an Economic Hit Man
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Now They Call Me Infidel: Why I Renounced Jihad for America, Israel, and the War on Terror
Nonie Darwish Manufacturer: Sentinel HC ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 1595230319 |
Book Description
One womanÂ's story of why she left the culture of Islamic Jihad to support American liberty and toleranceWhy are so many Muslims embracing jihad and cheering for al-Qaeda and Hamas? Why are even the modern, secularized Arab states such as Egypt producing a generation of angry young extremists?
Nonie Darwish knows why. When she was eight, her father died while leading Fedayeen raids into Israel. Her family moved from Gaza back to Cairo, where they were honored as survivors of a ÂshahidÂÂa martyr for jihad. She grew up learning the same lessons as millions of Muslim children: to hate Jews, destroy Israel, oppose America, and submit to dictatorship.
But Darwish became increasingly appalled by the anger and hatred in her culture, and in 1978 she emigrated to America. Since 9/11 she has been lecturing and writing on behalf of moderate Arabs and Arab-Americans. Extremists have denounced her as an infidel and threatened her life.
In this fascinating book, she speaks out against the dark side of her native cultureÂwomen abused by Islamic traditions; the poor and uneducated mistreated by the elites; bribery and corruption as a way of life. Her former friends and neighbors blamed all the their troubles on Jews and Americans, but Darwish rejects their bigotry and calls for the Arab world to make peace with the West.
The only hope for the future, she writes, is for America to continue waging its War on Terror, seeding the Middle East with the values of democracy, respect for women, and tolerance for all religions.
Customer Reviews:
Awesome autobiography and cultural analysis.......2007-10-17
She further examines the nature of modern Arab society showing how the ruling classes exploit religion in order to advance their oppressive agendas. Darwish confirms the existence of the pervasive Antisemitism that Hirsi Ali observed as a child in places like Saudi-Arabia. For examples of the Anti-Jewish hatred in the mainstream Arab press, please consult Peace: The Arabian Caricature of Anti-Semitic Imagery by Arieh Stav.
On a 2001 visit to Egypt, she noticed the illiteracy, anger and unemployment amongst ordinary people. They blame all of these problems on Israel, obviously brainwashed by the Egyptian media. There is a lack of self-criticism in Arab culture - a taboo against criticizing the family, religion or their leaders. But there's no denying that the constant drumbeat of propaganda against Israel and the USA emanates from, and has totally corrupted the educated segments of Egyptian society.
Observing how many Muslim immigrants do not appreciate Western values, the author warms against radicalism on campus and in mosques funded by petrodollars. Long ago she became aware of the two-faced behavior of Islamist radicals in the West: they speak soothing words to the clueless Western mass media whilst spewing forth hatred in their sermons and the Arab media. To Darwish, the terrorists are pirates who are intent on robbing Western democracies of their soul. She dismisses the misleading portrayal of Jihad as a "personal spiritual struggle," stating bluntly that it has always meant a religious holy war against non-Muslims.
There are many beautiful moments in the book, like her account of experiencing Christian worship for the first time, and her moving description of a visit to Israel and how it altered her perception of that brave little country. And this is the most important message of the book; for Nonie, the most valuable reward of moving to the USA was religious freedom and learning to love: "I had turned from a culture of hatred to one of love." May she be blessed.
Because They Hate: A Survivor of Islamic Terror Warns America by Brigitte Gabriel
The Caged Virgin: An Emancipation Proclamation for Women and Islam by Ayaan Hirsi Ali
The Force of Reason by Oriana Fallaci
Light in the Shadow of Jihad: The Struggle for Truth by Ravi Zacharias
Londonistan by Melanie Phillips
Menace in Europe: Why the Continent's Crisis Is America's Too by Claire Berlinski
Unholy Alliance: Radical Islam and the American Left by David Horowitz
While Europe Slept: How Radical Islam is Destroying the West from Within by Bruce Bawer
An Informative Perspective.......2007-09-15
Eye-opening insights into the causes of Islamic extremism........2007-09-11
EXCELLENT BOOK.......2007-09-01
Now They Call Me Infidel: Why I renounced Jihad for America, Israel and the War on Terror.......2007-08-25
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David: 90 Days With a Heart Like His (Personal Reflections Series)
Beth Moore Manufacturer: B&H Publishing Group ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0805444270 |
Book Description
Best-selling author Beth Moore has an undeniable gift for insightful Bible character studies. Millions have been drawn to her inspired lessons, and the media has called her "America's Bible teacher." The PERSONAL REFLECTIONS series reintroduces Beth's most-loved books, expanding them into 90-day experiences that include most of the text from her original work, thoughtful questions, journal space, and an audio CD with Moore's teaching to guide readers through this special time of study.David is the multi-functional new presentation of Moore's classic A Heart Like His. More than ever, these intimate reflections on "the man after God's own heart" will help readers to better serve God by understanding their own special place in His heart.
Customer Reviews:
Best of Beth Moore!.......2007-05-08
Beautifully Done!.......2007-05-07
great bible study.......2007-03-25
Love it...........2007-03-08
Even better the second time around, in bit size pieces.......2006-12-28
I recommend it for those also, who may struggle with completing all the homework in her full indepth Bible studies.
Good stuff, I am looking forward to all of them.
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