The Toyota Way
Average customer rating: 4.5 out of 5 stars
  • Great - Toyota Way Audio (CDs)
  • Great classic
  • Excellent book on the Toyota Way and Lean Manufacturing!
  • Good Book on Toyota and Lean
  • Attitude Check
The Toyota Way
Jeffrey Liker
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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  1. The Toyota Way Fieldbook The Toyota Way Fieldbook
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ASIN: 0071392319

Book Description

How to speed up business processes, improve quality, and cut costs in any industry

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.

Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by:

Customer Reviews:

5 out of 5 stars Great - Toyota Way Audio (CDs).......2007-10-18

We have purchased 22 Audio versions of the Toyota Way because our Employees love listening to these CDs.

5 out of 5 stars Great classic.......2007-10-10

I am on my third reading of this book. It is a classic and greatly enjoyable as well as educational and informative. I think every manufacturing professional should read it. I also recommend the book Lean Six Sigma That Works: A Powerful Action Plan for Dramatically Improving Quality, Increasing Speed, And Reducing Waste

5 out of 5 stars Excellent book on the Toyota Way and Lean Manufacturing!.......2007-09-07

Jeffrey Liker clearly knows what he writes about. The book is the result of more than a decade of study, on site visits and interviews with several Toyota key people. It describes 14 toyota principles, which go through the Toyota Philosophy, the Toyota Production System, the relationship with employeees, customers, suppliers and partners, and a focus on continuous improvement. No wonder Toyota is one of world top most admired companies!
Very interesting is also the Japanese management principles and mindset - slow but determined, patient, self-reflection, learning by actuall observation and doing, consensus seeking, and managing for the long term.
By coincidence, yesterday (6/Sep/2007) the news came up that Jim Press (American Toyota President)was hired by Chrysler - I can imagine why.

4 out of 5 stars Good Book on Toyota and Lean.......2007-06-30

A good book on the Toyota Production System (TPS) and Lean manufacturing. Liker does a good job of explaining both. I especially liked his cautions about mis-using Lean principles and pitfalls to failure.

Like most business books, the important stuff could have been expressed in many fewer pages. Liker almost gushes about Toyota to the extent that it somethimes reads as a vanity or promotional publication by Toyota - this makes me wonder if it really presents a balanced perspective.

Overall, I recommend it to anyone interested in Toyota or Lean.

5 out of 5 stars Attitude Check.......2007-06-12

Great expose of the attitude of one of the worlds most impressive business organizations. Detailed, but not cumbersome. More than just another "how to" manual. A "must read" for decision makers in any business.
The Omnivore's Dilemma: A Natural History of Four Meals
Average customer rating: 4.5 out of 5 stars
  • Important, but needed more editing
  • A need to read for sure!
  • Warning! This book may change the way you eat!
  • Food is highly processed, o rlly??
  • A Detective's Take on The Food We Eaty
The Omnivore's Dilemma: A Natural History of Four Meals
Michael Pollan
Manufacturer: Penguin Press HC, The
ProductGroup: Book
Binding: Hardcover

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ASIN: 1594200823

Book Description

The bestselling author of The Botany of Desire explores the ecology of eating to unveil why we consume what we consume in the twenty-first century

"What should we have for dinner?" To one degree or another this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't-which mushrooms should be avoided, for example, and which berries we can enjoy. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance. The cornucopia of the modern American supermarket and fast-food outlet has thrown us back on a bewildering landscape where we once again have to worry about which of those tasty-looking morsels might kill us. At the same time we're realizing that our food choices also have profound implications for the health of our environment. The Omnivore's Dilemma is bestselling author Michael Pollan's brilliant and eye-opening exploration of these little-known but vitally important dimensions of eating in America.

Pollan has divided The Omnivore's Dilemma into three parts, one for each of the food chains that sustain us: industrialized food, alternative or "organic" food, and food people obtain by dint of their own hunting, gathering, or gardening. Pollan follows each food chain literally from the ground up to the table, emphasizing our dynamic coevolutionary relationship with the species we depend on. He concludes each section by sitting down to a meal--at McDonald's, at home with his family sharing a dinner from Whole Foods, and in a revolutionary "beyond organic" farm in Virginia. For each meal he traces the provenance of everything consumed, revealing the hidden components we unwittingly ingest and explaining how our taste for particular foods reflects our environmental and biological inheritance.

We are indeed what we eat-and what we eat remakes the world. A society of voracious and increasingly confused omnivores, we are just beginning to recognize the profound consequences of the simplest everyday food choices, both for ourselves and for the natural world. The Omnivore's Dilemma is a long-overdue book and one that will become known for bringing a completely fresh perspective to a question as ordinary and yet momentous as What shall we have for dinner?

Customer Reviews:

3 out of 5 stars Important, but needed more editing.......2007-10-18

The Omnivore's Dilemma is an often-quoted book, and for good reason. Pollan does a very impressive job gathering mountains of information about the American (and to an extent, world) food chain. He divides the book into three sections, devoted to the "industrial" chain, the products of which you'll see in your average supermarket; the "organic" food chain, represented on one end by WholeFoods, and Joel Salatin's Polyface farm in Virginia on the other; the "hunted-gathered" chain is the last one. The surprise here is that WholeFoods fare is "industrial organic" which is at the moment only slightly better than "industrial". The ideal is seen in the Polyface farm, an enlightened place where nature's cycles are respected and harnessed. The last section shows Pollan trying to hunt, gather and cultivate his own food, and seems separate from the previous two sections, more a philosophical exploration of eating than an investigation of an industry.

The book is at its best when Pollan shows that "organic" does not necessarily mean eco-friendly, sustainable or humane, and has become just another label. His description of Salatin and his farm is wonderful. The description of the US's dependence on, and subsidizing of corn, and how this corn is used to "grow beef", is concerning and repulsive. You realize the extent to which a well-intended policy can create a monster.

Now for the flaws, which are important. In a book that is clearly ambitious and seems to attempt comprehensiveness, Pollan allows himself freedom to introduce arguments at face value.
You'll see him quote reams of articles and statistics to back up some statement, and right next to that he'll criticize an establishment because "the animals look unhappy" or "the smell is nauseous". Those arguments would be fine in many types of books, but here it seems the author just stopped digging. Is "bad smell" necessarily a bad thing? Can he better describe what he understands by an unhappy animal, and how that unhappiness affects its own life, and our health?
Pollan describes four meals, representing industrial, organic, local-organic and hunted-gathered. The industrial meal is represented by getting take-out from McDonald's and eating it in his car. Point taken, but I'm sure plenty of healthy and tasty industrial meals can be had. I would have liked to hear, say, a chef defending some industrial product - I'm sure one could have been found.
Another problem is that Pollan settles into arguments, and particular words, that he then repeats to exhaustion. Often, his personal thoughts seem out of place, and not that original anyway - there is a brief foray into vegetarianism that left me unimpressed, for instance.

I have the impression the book tries to be too many things - an indictment on an industry, a travelogue, a philosophical treatise, a literary work and an impartial documentary. I would have liked it much better if it had focused more clearly and consistently on one of its aims.

5 out of 5 stars A need to read for sure!.......2007-10-18

If you don't know the history and significance of corn in the U.S., you need to read this book! Very informative.

5 out of 5 stars Warning! This book may change the way you eat!.......2007-10-13

This book will change the way you think about what you eat. And not just in terms of your own individual health/nutrition/monetary cost but also in an increased awareness of the larger ramifications of those choices. Pollan gets the reader really thinking about where our food - animal, vegetable and "other" comes from. Did you know how amazingly pervasive corn is? Do we really need to be eating bread that's loaded with high fructose corn syrup? I'm not a vegetarian and don't plan to become one, but do animals really need to be subjected to nightmarish conditions and given food they were never intended by nature to consume? Why should you care how a steer lives before it ends up on your plate? Because how an animal lives, how it is slaughtered and how it goes through the process to end up in that neat plastic package in the meat department has a direct effect on your health, that's why. You'll never look at the products lining the aisles of your local supermarket the same way again.

1 out of 5 stars Food is highly processed, o rlly??.......2007-10-13

Thanks for nothing. Tell me something that everyone on the planet doesn't know. The only point in this book worth mentioning is that lots of the food we eat comes from corn. I could have done 5 minutes of research online and learned every single fact in this book. Get a brain, moran.

4 out of 5 stars A Detective's Take on The Food We Eaty.......2007-10-12

This is certainly not your Mother's cookbood. In fact, it's not a cookbook at all, nor is it intended to be. It examines, in very fine detail, the way we used to eat, and what exactly constututes the primary food we eat today. Just what is this stuff called food? It fills American supermarket shelves...seemingly from floor to ceiling. Much of it is based on one crop - including the packaging. Is it a healthy diet? It's certainly not what our bodies were designed to consume. A dilemma, to be sure, but also a facinating examination of our nation's food business. The key word is business, not to be confused with nourshment. It's a good read. If you're really interested in learning where our staple food originated, and the many ways it is being used today, you won't regret learning about "The Omnivore's Dilemma".
Letter to a Christian Nation
Average customer rating: 4 out of 5 stars
  • A book that says what I mean.
  • A good "starter book" for atheism
  • thin volume that should be required reading
  • Concise, articulate and enlightening
  • Quality
Letter to a Christian Nation
Sam Harris
Manufacturer: Knopf
ProductGroup: Book
Binding: Hardcover

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ASIN: 0307265773
Release Date: 2006-09-19

Book Description

“Thousands of people have written to tell me that I am wrong not to believe in God. The most hostile of these communications have come from Christians. This is ironic, as Christians generally imagine that no faith imparts the virtues of love and forgiveness more effectively than their own. The truth is that many who claim to be transformed by Christ’s love are deeply, even murderously, intolerant of criticism. While we may want to ascribe this to human nature, it is clear that such hatred draws considerable support from the Bible. How do I know this? The most disturbed of my correspondents always cite chapter and verse.”

So begins Letter to a Christian Nation…



www.samharris.org

Customer Reviews:

5 out of 5 stars A book that says what I mean........2007-10-17

This book says all things I've been saying for years, and makes no apologies about it. The aurthor logic is inscrutable. A very solid argument for atheism that is at the same time complicated and easy to read. I was feeling evry word.

3 out of 5 stars A good "starter book" for atheism.......2007-10-10

"Letter to a Christian Nation" is, as it says, a letter. To a nation. Of Christians. As someone who is already a confirmed atheist, I wasnt't really the target audience for this book. As such, I found it a little lacking in comparison to other works of atheist thought, such as The God Delusion (a very good book), and God Is Not Great: How Religion Poisons Everything (a decent, but not as good, book).

Sam Harris makes many of the same points in his book as Dawkins and Hitchens do in theirs, but he doesn't go into nearly the same level of detail as Dawkins or the same amount of polemic as Hitchens. He does make his points, but I felt there was more he could have done.

On the other hand, this is a very, very short book (only about 90 pages... about the same as, to my understanding, Common Sense (Penguin Classics), which I haven't read and should). Due to the length, I guess he wasn't able to go into too much detail. Of course, he could have simply written a longer book...

If you, like me, are someone who is already firmly in the atheist camp, this really isn't the book for you. If you're someone who can feel your faith wavering, and know that you're getting to the point where you're about to divcorce from god (and there's a term I love and will have to use elsewhere), then perhaps you might want to give this book a go. After all, what do you have to loose?

Well, aside from your religion...

5 out of 5 stars thin volume that should be required reading.......2007-10-10

The author doesn't belabor any points - but rather is concise and crisp. I wish I had written it.

5 out of 5 stars Concise, articulate and enlightening.......2007-10-09

Bravo to Mr. Harris. This is a must-read for anyone with children who might consider placing them in religious schools. Mr Harris makes the point that religion is propagating fairy tales (at best) and training our children to be scientifically illiterate (at worse). Personally, I couldn't agree more. Between my graduation from a Christian high school to my PhD in Neuroscience, I had to overcome all the illusions taught in my Christian high school and learn how to think critically. Critical thought has led me on a slow but steady journey away from Christian indoctrination and on to free-thinking athesism. Where I have at times struggled to articulate my doubts, questions, rationale and reasons to 'true-believers' (or my parents for that matter) this book does so in remarkable clarity and brevity. Similar to Dawkins "The God Delusion", this book provides excellent tools to fend off the specious arguments of religious people, but it does so with a bit more tact and grace. While I absolutely loved the God Delusion, I would not recommend it to a Christian, as it is certain to offend their sensibilities from the start. Harris's book may actually get through to them (one can hope!).

4 out of 5 stars Quality.......2007-10-08

This is a good, concise response to the many outlandish complaints against the member of society who have no interest in fabricating a diety to explain away their problems. Some points could have used flushing out, but then it wouldn't have been very concise. I recommend this book.
Grindhouse: The Sleaze-filled Saga of an Exploitation Double Feature
Average customer rating: 5 out of 5 stars
  • Explotation Goodness
  • Awesome
  • What a Ride
  • Not sleazy at all
  • Grindhouse: The Sleaze-filled Saga of an Exploitation Double Feature
Grindhouse: The Sleaze-filled Saga of an Exploitation Double Feature
Quentin Tarantino , and Robert Rodriguez
Manufacturer: Weinstein Books
ProductGroup: Book
Binding: Hardcover

Direction & ProductionDirection & Production | Movies | Entertainment | Subjects | Books
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ASIN: 1602860149

Customer Reviews:

5 out of 5 stars Explotation Goodness.......2007-09-14

This book is an excellent companion piece to the two movies that were part of the in theater double feature collectively known as Grindhouse.

The book treats us to plenty of pictures of not just the lovely ladies, of which there are many, but of everything from the movie. Included is the script for Planet Terror along with plenty of commentary about the filmaking process and the support network of both Robert and Quentin.
Unlike other film related books this one is not a fluff piece, there is a lot of material between the covers and this book is definately worth reading more than once.

5 out of 5 stars Awesome.......2007-08-24

It's everything I expected and more! Loads of pictures and information. Even QT's AMI playlist. I love it XD

5 out of 5 stars What a Ride.......2007-06-27

Talking about the movie, the girl riding on the hood of the challenger was quite a stunt and I have to admit that it was original and very edgy.
The girls in this movie were well cast and Cherry is hot.I can't wait to buy the DVD, hurry up and release it!

5 out of 5 stars Not sleazy at all.......2007-05-25

Great transaction! No SLEAZY here! The book is great. The shipping was super fast. Thanks a whole bunch!

5 out of 5 stars Grindhouse: The Sleaze-filled Saga of an Exploitation Double Feature.......2007-05-18

fantastic book with interviews, heaps of behind the scenes info and photos, screenplay for Planet terror and the trailers a very comprehensive book for any movie lover
The Elegant Solution: Toyota's Formula for Mastering Innovation
Average customer rating: 4.5 out of 5 stars
  • The Elegant Solution
  • Nice stories, little new content
  • Good nuggets, lots of fluff, some really sloppy thinking
  • "Keep it lean. Scale it back, make it simple, and let it flow."
  • Easy Reading
The Elegant Solution: Toyota's Formula for Mastering Innovation
Matthew E. May
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 0743290178

Book Description

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."

-- Fortune, February 2006

For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler, and Honda combined). In a rare look into Toyota's ability to consistently achieve breakthroughs that outperform the competition, The Elegant Solution explains what Toyota associates have known all along: it's not about the cars. Rather, Toyota's astounding success is just the visible result of a hidden creative process that begins with a seven-digit number.

One million. That's how many new ideas the Toyota organization implements every year. These ideas come from every level of the organization -- from the factory floors to the corporate suites. And organizations all over the world want to learn how it's done. Now senior University of Toyota advisor Matthew May shows how any company can achieve an environment of everyday innovation and discover the kinds of elegant solutions that hold the power to change the game forever. World-class benchmarks like Lexus, Prius, Scion -- even Toyota's vaunted production system -- are simply shining examples of elegant solutions.

A tactical playbook for team-based innovation, The Elegant Solution delivers powerful lessons in breakthrough thinking in a provocative yet practical guide to the three core principles and ten key practices that shape successful business innovation. Innovation isn't just about technology -- it's about value, opportunity, and impact. When a company embeds a real discipline around tapping ingenuity in the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the universal power and applicability of these concepts. A unique "clamshell strategy" prepares managers to successfully lead and sustain the innovation effort.

At once a thought-starter and a taskmaster, The Elegant Solution is a vital prescription for anyone wanting to truly master business innovation.

Customer Reviews:

5 out of 5 stars The Elegant Solution.......2007-10-08

This is an excellent (and yes, elegant) overview of the Toyota quality "mindset." The book is a "must read" for for anyone interested in business strategy development. The book offers a readable summary of the principles of the Toyota Way with an emphasis on the development of the Lexus and Prius lines including practical examples of the elements of the approach advocated. When a company has amassed assets greater than GM, Ford, Chrysler, VW and Honda combined, their approach may be worth deeper study. I highly recommend this practical, important, and very readable book.

3 out of 5 stars Nice stories, little new content.......2007-08-27

I excepted a lot from the elegant solution. It has been recommended by a lot of persons as a must read. Honestly, I was dissapointed. It's still an good book, but didn't find it as "classic" as people had suggested to me.

"The elegant solution" is about tools for creating innovation on your job. These tools are based on Toyota's tools and practices. The book is devided in three parts. The first part sets three general principles. The second part, by far the largest, provides the tools for innovation, the practices. The last part talks about implementing these practices.

The three principles are "the art of ingenuity", "pursuit of perfection" and "rhythm of fit". They were interesting principles, but not really new or shocking. Sometimes I found them even a little too vague.

The practices range from "thinking in pictures" to "master the tension". Each chapter shortly states the practice and explains the key ideas. After that it uses stories to clarify the practice. Lot's of stories are from inside Toyota. Some stories related to Lance Armstrong, a little too many in my opinion and they were somewhat boring. Anyways, in general, the stories were what made the book interesting.

The third part didn't provide very much content.

In summary, I enjoyed the book, for the stories. I didn't find the practices new and the book didn't provided me with any new insight that other lean books did not provide. The book was written a little bit too much in a "popular style" which annoyed me.

Worth reading for the stories. When wanting to know more on lean or toyota I'd recommend other books like "Toyota way" or "Lean product and process development".

3 out of 5 stars Good nuggets, lots of fluff, some really sloppy thinking.......2007-08-22

I came to this book via the Shampoo Problem that's been floating around the internet these past couple of weeks (which he published in his Change This manifesto). The puzzle is this - a high-end health club puts nice shampoo in their showers, but customers keep stealing it. How do you implement a solution that takes no time to implement, doesn't inconvenience customers at all, and doesn't require any money? That's a lot of constrictions, but the author claims it can be done! (you can search for the answer yourself, I don't want to spoil your fun.)

The question itself reminded me of so many bad professors who would ask totally subjective questions and disregard legitimate answers until they found someone who agreed with them. "Who can give me an example of an apple that's tasty? Macintosh? No too sweet. Granny smith? No too bitter. Golden delicious? Why yes Bobby, you get a star."

This is the tone in my head while I read the book - condescending. Maybe he didn't write it that way, but that's how I'm reading it, and honestly, it fits. On page 21 he chides psychologists for loving "to explain our uniquely hardwired capabilities in hugely complex terms. Sixteen types, thirty-four strengths, etc." and then goes on to give his "easier, more elegant" (but no less arbitrary "four basic buckets of natural ability." (Four because the ancient Greeks loved the number four.) Of course, what he fails to mention is that the psychologists he's referring to all write for pop magazines like Cosmopolitan and their articles appear alongside such classics as "10 ways to improve your sex life" and "5 ways to tell if your man is cheating on you." He also never mentions the "four basic buckets of natural ability" again and they have absolutely no bearing on the rest of the book. (The book is filled with useless random made up facts like those.)

He also throws out sentences that have huge presumptions built in to them, but have absolutely no evidence to back them up. Stuff that, in a seminar you wouldn't want to question him on because "there is no right answer" or the facts are obscure enough that he could bluster his way though most arguments that weren't from an expert on the subject. In book form, though, and knowing better myself, I read this stuff and think "well there's a very poor and inaccurate description." Luckily there's an only 50% chance that even the next sentence will depend on you agreeing with that statement, much less the next page.

In a later section he rehashes "the scientific method" (I put it in quotes because he botched his basic characterization of it) and compares it to other four step iterative processes, mostly those developed by the military - Plan-Do-Study-Act (PDSA), Plan-Do-Check-Act (PDCA), Observe-Orient-Decide-Act (OODA), Scan-Analyze-Respond-Assess (SARA), etc. and comes up with his own version, cleverly called IDEA - Investigate, Design, Execute, Adjust. It's not much different than the others, but it's his and he can teach it in seminars as his own. FWIW, "While Toyota officially recognizes only PDCA (not IDEA), they actually use all of these (methodologies) to some degree." (page 73-4)

Well of course they use all of the methodologies to some degree - they all describe the same basic thing, and very few organizations are so button-down that they actually only use a single methodology and follow it to the letter each time.

The very next sentence is "Let's look closer at the process." But that's pretty much the last time PDCA is mentioned in the book, the next section is about process in general and why it's good to "Insist on a common approach."

Another example of sloppy leaps in logic and condescending attitude is the Edsel. (page 93) Ford did their research and designed a car that people would want - except nobody wanted it. Why? "The problem was, all the research was based on a forty-year-old market belief... that buyers fell into one of four income segments: low, low-middle, upper-middle, and upper... Except markets don't think that way. When it comes to cars, consumers were thinking `lifestyle,' not income."

I like how he swaps an old marketing tool for a modern one as if that's the answer to all the world's problems. Lifestyle marketing was originated in the 70's and 80's as a result of - surprise surprise - new market research techniques developed by psychologists who were using statistical analysis more and more in their psychological research. (I wonder if he thinks those psychologists are too complex now.)

He also utterly fails to get into the concept of lifestyle marketing - he tells you why the Edsel failed, and what they should have done, (or his completely arbitrary and baseless versions of them) but what they should have done is literally one word. "lifestyle." Shame on Ford in the 1950's for not using an 80's marketing concept to understand how the market thinks. Why didn't they use the word "lifestyle" instead - then the Edsel would have been a huge success.

Hansei is another example of this sloppy, condescending thinking. "Hansei is the rigorous review conducted after action has been taken. It's a huge and absolutely vital part of learning. And with few exceptions, our Western culture is just plain miserable at it." Of course there's not one mention of the term "post-mortem" which is a western term and performs the exact same function. Sure most businesses don't do it (most businesses don't follow a lot of best practices), but don't pretend that Toyota or "Eastern culture" somehow invented the concept and that nobody in the west does it. If there's an existing best practice that we understand, then why not just tell us about it rather than pretending that it came from the fount of the Toyota godhead?

"Ford hadn't gone to the field to see what was actually happening. They remained in the office and believed the data. Big mistake. The Edsel was dead on arrival, a complete and utter failure."

Of course the next chapter is about how Toyota did the same basic thing, but managed to succeed. Their data told them that the youth of today would be the car buyers of tomorrow (startling, I know). The case study for the Scion reveals absolutely nothing about the techniques they used to study the market - it's the after report.

"Where are these kids going to buy the car? There's no time or money for new stores. That's a problem. That means they go to a Toyota store. Okay, so they'll know it's a Toyota. How do we get around that? Think? We don't. It's not the ugly stepchild. It's legit, but different. It's Scion, offspring of Toyota. Don't ignore the Toyota link, it's got cred...."

Note the use of the magical word "Think" in that paragraph. He totally neglects to address what "Think" means. Think is the Elegant part of the solution (he also likes the word "Intuitive" and uses it liberally), yet he doesn't describe it at all.

"Think" is where all the magic happens. Katie Lucas calls this the "Run really, really fast" step for "how to win a marathon" methodologies. It's the step where all the real difficult, nitty-gritty stuff magically happens. South Park summarizes it "Step 1: Steal underpants. Step 2...... Step 3: Profit."

Ostensibly the whole book is about that one word "Think" but the tools he provides - the IDEA loop, mind mapping, story boarding are nothing new, and the book is utterly lacking a cohesive whole. They're just scattered ideas, praised one second, and then dropped in the next chapter. He even mentions the Toyota "dashboard" which is a tool for getting a quick overview of a problem - except he (again) utterly fails in to a dashboard. "Dashboard" doesn't even appear in the index of the book, and if it did, the only occurrence would be on page 113.

Here's all the text on page 113. "Creative Visual Control - Visual control is an integral part of Toyota's methodology. The Project Management Office of Toyota's North American Parts Operation (NAPO) used creative visual `dashboards' to track performance in their Stretch Goals Initiative (see Chapter 9)."

Chapter 9 is on how to stretch goals, not about dashboards. He clearly states "Visual control is an integral part of Toyota's methodology" yet it's explained nowhere in the book in any depth.

In fairness, Toyota did do something Ford didn't do (or at least something he claims Ford didn't do) - they got to know their market. Really engage them and have a conversation with them. Learn about them, and let those learnings drive their product, and he does get into that in the book.

The main thrust of the book - if I can understand it all because it's couched in so many superlatives and it jumps from topic to topic so fast that it's really difficult to tease core themes out - seems to be something like: Move forward by getting hands-on experience with your product and your customers. Don't dictate strategy based on numbers alone, or build bureaucracies - get down and dirty and get to know the product you're selling and get to know the marketplace. Come up with grand "elegant" visions for the future, but innovate little by little - tiniest bit by tiniest bit. Listen to everyone and implement every good idea, then standardize it so that the whole company benefits. Don't let the numbers do all the talking; learn the context, the story behind the numbers. Which is a pretty good message, and he does give you some tools to do that, but the tools are often vague, and you feel that the real tools are mentioned only in passing.

The subtitle of the book is "Toyota's Formula for Mastering Innovation." If this book was about the "formula" for Coca-Cola, it would say something like "cola syrup and seltzer" and go on about the intuitive and elegant way they matched cola syrup to the bubbling process and created a dynamic new soft drink and how the other soft drink companies of the day - lemonade, sugar-water and apple-juice - failed to really understand the problem, which is why they didn't come up with the cola + seltzer combination first and why they lost so much market share. (If only apple juice had thought "lifestyle" instead of "income segment!")

Overall, it's an okay read and a decent introduction to the subject of business innovation, though for a book that's supposedly written by a guy who's on the ground floor with this stuff, I would expect a *lot* more meat and a lot less fluff. Get it if you think you'll like it, but don't expect as much as the other reviewers seem to be hinting at.

5 out of 5 stars "Keep it lean. Scale it back, make it simple, and let it flow.".......2007-05-22


The subtitle of this book ("Toyota's Formula for Mastering Innovation") is not inaccurate but somewhat misleading. Although, yes, Matthew E. May has much of interest and value to say about the Toyota Production System, his attention is by no means limited to it and to the remarkable organization within which it was developed and within which it continues to flourish. Today, Toyota is one of the ten most profitable companies in the world and worth more than General Motors, Ford, DaimlerChrysler, and Honda...combined. Obviously there are reasons for such extraordinary success but it would be incorrect to assume that other organizations can achieve the same success once they know what Toyota's "formula for mastering innovation" is.

What about this book's title? According to May, "Elegance isn't about being hoity-toity. It's not about lofty concepts and grand designs. It's not about beauty or grace, or anything to do with aesthetics - ugly is okay. Elegance is about something much more profound. It's about finding the `aha' solution to a problem with the greatest parsimony of effort and expense. Creativity plays a part. Simplicity plays a part. Intelligence plays a part. Add in subtlety, economy, and quality, and you get elegance...Elegant solutions relieve creative tension by solving the problem in finito as it's been defined, in a way that avoids creating other problems that then need to be solved. Elegant solutions render only new possibilities to chase and exploit. Finally, elegant solutions aren't obvious, except, of course, in retrospect."

Elegant solutions include library, paper money, pencil, wallet, wristwatch, icebox, mortgage, Social Security, credit card, cell phone, and auto leasing. These and other elegant solutions, as May correctly points out, "universally change the world's attitudes, beliefs, behaviors, and habits." Efforts to formulate elegant solutions are guided and informed by three principles: ingenuity in craft, pursuit of perfection, and fit with society. "They're the raison d'etre at Toyota, and nonnegotiable."

Earlier, I suggested that this book takes a close look at the mindset and the process by which Toyota continues to formulate elegant solutions. In fact, the Toyota organization implements a million ideas a year. May also includes within his narrative dozens of non-Toyota cases that indicate that none of the individual concepts are new, or even unique to Toyota. All organizations that formulate elegant solutions have people at all levels and in all areas of operation who possess both an ability and a determination to collectively and completely master all of the concepts as "a way of life, not a program centered on select teams led by specialists with artificial agendas."

But what about much smaller organizations, especially those with severely limited resources? Decision-makers in those organizations will be delighted (and perhaps surprised) to find that May provides a wealth of material that they can immediately put to use, once they understand the "deeper principles" that he discusses in Part I and the "ten key practices supported by tools and techniques" that he discusses in Part II. Then in Part III, May explains "how to put the practices and tools together well to achieve a [desired] result." He helps his reader to track the course of an exemplary team through a day of searching for the elegant solution.

For me, some of the most interesting and valuable material is provided in Chapter 12, "Make Kaizen Mandatory," as May poses again (as he does in other chapters) a combination of Problem, Cause, and Solution:

Problem: Innovation is hit or miss.
Cause: Creativity is misdirected and mismanaged.
Solution: Embed the kaizen ethic.

After a brief review of the factors that came together to help embed the kaizen ethic in Japanese business ethic during the decade or so following World War Two, he goes on to explain that at companies such as Toyota, the key issue is that they view kaizen in terms of standards that are created by the individuals performing the work, and, that standards are dynamic, and not everything gets standardized. These companies establish a best practice, document the standard, and train accordingly. Then in the next chapter, May shares his thoughts about "the power of lean" thinking and execution that reduce (if not eliminate) inconsistency, overload, and (most important) waste. Here is another combination:

Problem: Too many, too much - of everything.
Cause: Assumption that more is better.
Solution: Start thinking lean.

Once again, when it comes to innovation and designing solutions, the emphasis remains the same: "whatever you do, keep it lean. Scale it back, make it simple, and let it flow."

And that is what elegance really is all about.

4 out of 5 stars Easy Reading.......2007-03-25

A must read for learning how to implement and sustain continuous improvement enabking lean to become part of the compny's culture
Mugglenet.Com's What Will Happen in Harry Potter 7: Who Lives, Who Dies, Who Falls in Love and How Will the Adventure Finally End
Average customer rating: 4 out of 5 stars
  • The right and wrong answers
  • No point in buying it now
  • Must Read!!
  • very pratical
  • Well Researched Book
Mugglenet.Com's What Will Happen in Harry Potter 7: Who Lives, Who Dies, Who Falls in Love and How Will the Adventure Finally End
Ben Schoen , Emerson Spartz , Andy Gordon , Gretchen Stull , and Jamie Lawrence
Manufacturer: Ulysses Press
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Binding: Paperback

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ASIN: 1569755833

Book Description

As anticipation of the final Harry Potter book intensifies, a debate is raging among fans about what’s in store for Harry and the rest of the gang at Hogwart's. In this book, the experts at MuggleNet.com present a wide range of hard facts and bold predictions about the most popular storylines, favorite characters, and final outcome of the Harry Potter saga. Drawing on their intimate knowledge of the previous six books, as well as tips and suggestions made by millions of MuggleNet.com fans (not to mention a personal interview with J.K. Rowling), the authors offer answers to the burning questions of Harry Potter readers everywhere: Will Hogwart's School be open for Harry’s final year and will Harry even be in attendance? Will Harry’s quest for the remaining Horcruxes be rewarded? Where do Severus Snape’s true loyalties lie? And, most importantly, will Harry survive the final battle with Lord Voldemort?

Customer Reviews:

4 out of 5 stars The right and wrong answers.......2007-09-03

Though admittedly few people see much point in reading this book now that the final istalment of Harry Potter has already been read and is now safely tucked in our book-shelves, I beg to differ. I read Deathly Hallows before reading this book, and so knew all the answers to (most) questions, what drove me to buy the book was my uncontrollable curiosity. Being a fan of the website, I thought I'd help them out by buying the book, but what intrested me the most was the arguments. I don't care whether they guessed right or wrong, but how they came to those conclusions! 9/10 times the right answer doesn't matter, as long as you can back it up with sound reason and judgment, which is why I liked this book, and would still recommend it.

1 out of 5 stars No point in buying it now.......2007-08-30

Not only were the predictions incorrect, Now that book 7 is out who would want to read this?

5 out of 5 stars Must Read!!.......2007-08-27

After reading the final installment of Harry Potter I would def. say this a must read. First, it is a quick summary and primer of important info in the past six books. Plus, unless you are super obsessed or a literary genius there are bound to be a few things you learn in the book.

4 out of 5 stars very pratical.......2007-08-23

it really does help to understand some questions you could have or did not
remember why this is there. Good to have before reading Vol.7

4 out of 5 stars Well Researched Book.......2007-07-31

I bought this book just before Book 7 came out and really enjoyed it. While many of the assumptions in this book turned out to be false once I had read Book 7, it was nonetheless a well-researched book. The arguments for each stance they took - both pro and con - were plausible and quite believable and convincing. You could tell the authors had done their homework and really knew the world of Harry Potter. I think I may go back and read it again now that I know what really happens to see where they were spoton and where their ideas missed the mark. In any case, it is a great resource whether you have been a Harry Potter fan or are just discovering his world.
Film: A Critical Introduction
Average customer rating: 4.5 out of 5 stars
  • Film: A Critical Introduction
  • A Superior, Well-Developed, Introductory Text . . .
  • Fabulous introduction!
  • As Reference & Textbook for "Intro to Film"
Film: A Critical Introduction
Maria T. Pramaggiore , and Tom Wallis
Manufacturer: Allyn & Bacon
ProductGroup: Book
Binding: Paperback

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ASIN: 0205433480

Customer Reviews:

4 out of 5 stars Film: A Critical Introduction.......2007-09-12

Great book for a humanities class! I recommend it.
Great into to Cinema! Delivery quick and good condition.

5 out of 5 stars A Superior, Well-Developed, Introductory Text . . ........2007-01-29

Whether you are a student or professor, there are a wide range of introductory film texts from which to choose -- it can be a bit overwhelming and a mistake is costly! This is especially true if you are the professor who is selecting an expensive text for your students (and they are all expensive) . . . you want provide them with a text worthy of the expense AND you do not want to invest additional hours photocopying material from other texts to compensate for less-than-fantastic chapters.

With this in mind, allow me to say that Pramaggoire and Wallis' text is the best I have ever encountered . . . bar none. I have used this text for over a year now, and the response has been extremely positive. It may initially seem irrelevant, but this text is extraordinary aesthetically appealing. Why is this important? Because we are talking about professors and students who have an interest in a VISUAL art. This text presents large, lush examples to compliment the text: not all texts invest this effort or expense. Moreover, the selected examples are spot-on . . . they are not randomly chosen BUT are the quintessential example of any given technique.

What makes this text great is both the organization (which others have mentioned) and the accessibility. Let's say you are not taking a formal class in film, you would have no problem reading this text solo. It is that understandable . . . and, let's face it, if an author cannot clearly explain an idea to a lay-person then he/she really do not know the subject. Pramaggoire and Wallis KNOW their subject.

And while there are several "well-written" texts on the market, not all incorporate contemporary examples. While Orson Wells and Ingmar Bergman are key to understanding film, one cannot successful base an introductory text on "The Greats." It simply does not engage the new student. Luckily, this text includes essential examples from film history as well as contemporary examples (like "Super Size Me," "Waking Life," "The Piano" and "Requiem for a Dream"). I am especially fond of the short analysis of Harron's "American Psycho" (an oft overlooked, cinematic masterpiece).

One final reason to select this text: while other writers are rehashing old critical approaches to film, Pramaggoire and Wallis select the most relevant and contemporary ones. They instruct readers on how to view a film in the context of race, gender, sexuality, class, and national identity: all of which are crucial to understanding film! Likewise, they address "film authorship" which is equally as valuable. The text is never bogged-down by jargon (many are) . . . nor is it heavy-handed in its approach. Unlike most texts, this one wants to be understood.

You will find texts with DVD-ROMs, texts with "writing" supplements, texts with online-course access, and other "bells and whistles" . . . but this text does not NEED any of that. (It seems the others are trying to compensate for their short-comings by including "bonus" material . . . but it just becomes MESSY!). I plan to continue using this text as a tool for teaching film . . . it is, BY FAR, the best on the market. It is "smart," beautiful, and completely accessible. Whether you are a professor seeking a new text or a lay-person looking to enhance your knowledge of film, you cannot go wrong with this work. Trust me, it is worth the price!!

5 out of 5 stars Fabulous introduction!.......2006-01-19

This is not only the best introduction to film studies that I've found, it's also a model of how a textbook should be organized and written. After an opening chapter on plot structure and thematic analysis, it goes in-depth into the elements of film form, with chapters on narrative form, mise en scene, cinematography, editing, and sound. The final section includes chapters on documentary and avant-garde film, writing about film, social context, ideology, stardom, genre, film authorship, and the economics of the film industry. Everything is covered very in-depth and in detail, with lots of excellent examples and photos. There is also a helpful film glossary in back. The writing is model of clarity and organization. This textbook is notable for the way that writing instruction is integrated into the text. Each chapter concludes with brief essay which exemplifies the concepts and terms used in the chapter, and includes margin notes which discuss the formal and rhetorical features of a college essay, including organization, research, thesis statement, and so on. There is also a concise chapter devoted entirely to writing about film, including the different kinds of essays typically assigned by professors. Students who read carefully will be well prepared to write film analysis papers for their college classes. Since this is an introductory text, it doesn't try to give complete coverage to film history and film theory, although these topics are introduced. Film history and theory really need to be covered in separate books and classes, as the authors recognize.

4 out of 5 stars As Reference & Textbook for "Intro to Film".......2005-08-26

As a current user of Giannetti's "Understanding Movies", I find this new text to be a breath of fresh air. First impressions: the initial page prior to the content is a splash-page still from Visconti's "The Leopard", a film that perhaps has seen recent resurgence of interest in the film community. Overall, the text tries to convey the thesis of "Film as Art & Cultural Phenomenon" with thorough examples & concise explanations. Also appreciated is the brief desc of "persistence of vision & the phi phenomenon" & other more operational/technical aspects of film, filming & projection equipment.

The book features examples of what could be student film analysis papers. It also goes about analyzing the road to writing essays with an adequate thesis statement.

The book's highlight is the Chapter on "Writing about Film", which will likely help students in their film journal writing & paper thesis formulation. There won't be an intro book to tell the entire "story" of film, but Prammagiore & Wallis's book provides a commendable "structure" with film stills that ties closely to their text.

If you're looking for a summary of general film history in intro film studies, I don't think you'll find it here. Still a highly recommended book for students of film.
Culture and Values, Volume II: A Survey of the Humanities (with CD-ROM) (Culture & Values)
Average customer rating: Not rated
    Culture and Values, Volume II: A Survey of the Humanities (with CD-ROM) (Culture & Values)
    Lawrence S. Cunningham , and John J. Reich
    Manufacturer: Wadsworth Publishing
    ProductGroup: Book
    Binding: Paperback

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    3. The Western Perspective: Since the Middle Ages, Volume 2 (with InfoTrac®) (Western Perspective) The Western Perspective: Since the Middle Ages, Volume 2 (with InfoTrac®) (Western Perspective)
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    5. Life in the Ancient Near East, 3100-332 B.C.E. Life in the Ancient Near East, 3100-332 B.C.E.

    Accessories:
    1. Music CD-ROM for Cunningham/Reich's Culture and Values: A Survey of the Humanities (Alternate Edition with CD-ROM), 6th Music CD-ROM for Cunningham/Reich's Culture and Values: A Survey of the Humanities (Alternate Edition with CD-ROM), 6th
    2. Study Guide for Cunningham/Reich's Culture and Values: A Survey of the Humanities, 6th Study Guide for Cunningham/Reich's Culture and Values: A Survey of the Humanities, 6th

    ASIN: 053458229X

    Book Description

    Trusted by professors of the humanities survey course for over twenty years, CULTURE AND VALUES covers Western cultures along with important non-Western cultures, providing students solid, accessible introductions to art, music, philosophy, literature, and more. Available in two volumes, or as an alternate single volume without end-of-chapter readings, this text remains the most readable and reliable textbook for college and university students in the integrated humanities.
    Archaeological Study Bible: An Illustrated Walk Through Biblical History and Culture
    Average customer rating: 4.5 out of 5 stars
    • Great resource to your biblical library
    • Typeface Concern
    • A very well received gift.
    • Excellent Study Bible
    • Changing Fiction to Fact
    Archaeological Study Bible: An Illustrated Walk Through Biblical History and Culture

    Manufacturer: Zondervan
    ProductGroup: Book
    Binding: Hardcover

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    4. NIV Quest Study Bible, Revised NIV Quest Study Bible, Revised
    5. How to Read the Bible for All Its Worth How to Read the Bible for All Its Worth

    ASIN: 031092605X

    Book Description

    An Illustrated Walk Through Biblical History and Culture
    The NIV Archaeological Study Biblesheds new light on the Bible. From the beginnings of Genesis to the end of Revelation, this new study Bible is filled with informative articles and full-color photographs of places and objects that will open your eyes to the historical context of the stories you read and the people you meet in Scripture. From kings and empires to weapons of war to clay pots used for carrying water, the archaeological record surrounding God’s Word will help contextualize and inform your personal study.
    Features:
    • 4-color interior throughout
    • Bottom of page study notes highlight and add further explanation to passages that speak on
    archaeological or cultural facts included in the Scripture
    • Articles (520) covering one of the following five categories:
    • Archaeological Sites (Hazor, Ugarit, Arad, Ephesus)
    • Cultural and Historical Notes (ancient seals and scarabs, perfume and anointing, the missionary journeys of Paul)
    • Ancient Peoples and Lands (the Persian empire, the history of Egypt)
    • The Reliability of the Bible (the question of the Psalm superscripts, the reliability of Judges, the ending of Mark)
    • Ancient Texts and Artifacts (the Mesha Stone, the Prayer of Confession)
    • Approximately 500 4-color photographs interspersed throughout
    • Detailed book introductions that provide basic, at-a-glance information
    • Detailed charts on pertinent topics
    • In-text color maps that assist the reader in placing the action
    • CD-Rom containing NIV text and all photographs, maps, and charts included in the Bible

    Customer Reviews:

    5 out of 5 stars Great resource to your biblical library.......2007-09-18

    Keep in mind that this review is written by a man who doesn't care for the NIV translation. However, I found that: the history, archaeological facts, maps, archaeological photographs (almost 500), NIV translation, and cultural background make this a logical addition to my resource library. The book I have comes with a CD that includes the NIV translation, photographs and maps (I haven't looked at it yet). But even if this bible didn't come with a CD it would be well worth the money I paid for it. I wouldn't say it's as comprehensive as: a bible handbook, manners and customs reference, bible atlas, or concordance. However, it does have aspects of those resources in one volume. I feel this is a solid reference text that should be supported with other reference materials. And if your partial to the NIV translation this is solid choice for a study bible in my humble opinion. God Bless You.

    4 out of 5 stars Typeface Concern.......2007-09-16

    According to Zondervan, the typeface in this study bible is 9 pts. A large[er]-print version, 11 pts, will be available Sept 2007.Archaeological Study Bible: New International Version, An Illustrated Walk Through Biblical History and Culture

    5 out of 5 stars A very well received gift........2007-09-07

    This was purchased as a gift. It was well received. The CD that was included made it possible to view and enjoy pictures in a larger format.

    5 out of 5 stars Excellent Study Bible.......2007-09-03

    The Archaeological Study Bible is an excellent resource for students of the Bible. It provides tremendous insight into the life and thinking of those who lived during biblical times giving us a background to better understand the Bible.

    5 out of 5 stars Changing Fiction to Fact .......2007-09-03

    Among other things, the Bible is also a history book. This archeological review printed for reading with the Bible to make readily
    available factual information adds "life" to the Bible and should aid in discouraging any skeptics about the truths contained therein.
    The Location of Culture (Routledge Classics)
    Average customer rating: 3.5 out of 5 stars
    • Even The Little People Are Free
    • The enunciatory present
    • I'd rather stick my hand in a blender than read this again
    • Mimicry, Mockery, Menace
    • Even though this is one of the most highly regarded ...
    The Location of Culture (Routledge Classics)
    Homi K. Bhabha
    Manufacturer: Routledge
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0415336392

    Book Description

    Terry Eagleton once wrote in the Guardian, 'Few post-colonial writers can rival Homi Bhabha in his exhilarated sense of alternative possibilities'. In rethinking questions of identity, social agency and national affiliation, Bhabha provides a working, if controversial, theory of cultural hybridity, one that goes far beyond previous attempts by others. A scholar who writes and teaches about South Asian literature and contemporary art with incredible virtuosity, he discusses writers as diverse as Morrison, Gordimer, and Conrad. In The Location of Culture, Bhabha uses concepts such as mimicry, interstice, hybridity, and liminality to argue that cultural production is always most productive where it is most ambivalent. Speaking in a voice that combines intellectual ease with the belief that theory itself can contribute to practical political change, Bhabha has become one of the leading post-colonial theorists of this era.

    Customer Reviews:

    4 out of 5 stars Even The Little People Are Free .......2007-06-04

    Bhabha writes dense, pretentious prose, which is commonplace now among the humanists who feel inferior to scientists, but he does have something to say. This little book does two things: it is in the end a celebration of literature (and not of theory for its own sake) and it defends the little brown people, such as Indians, against the claim of others, such as Edward Said, that whites oppressed them by denying them a voice. Bhabha argues in effect that the oppression created a new voice that subverted the oppressors. Bhabha has little patience for the sob-sister school of academic discourse which seeks out victims of racism. This is a sustained critique of liberal academic bad faith.

    5 out of 5 stars The enunciatory present.......2006-02-16

    In The Location of Culture, Bhabha argues for a fundamental realignment of the methodology of cultural analysis away from ontology toward the "performative" and "enunciatory present" (p.178). Such a shift, he claims, provides a basis for the negotiation of cultural difference rather than its automatic repression or negation in the face of irreconcilable oppositions. Bhabha's emphasis on the enunciative production of meaning places the emphasis of critical inquiry on issues of representation or signification, thereby producing "a temporality that makes it possible to conceive of the articulation of antagonistic or contradictory elements" (p.25).

    This argument represents a critical attack on the Western production of binary oppositions, traditionally defined in terms of centre and margin, civilised and savage, enlightened and ignorant. Bhabha questions the easy recourse to consolidated dualisms by repudiating fixed and authentic centres of truth, suggesting that cultures interact, transgress and transform each other in a much more complex manner than typical binary oppositions allow.

    According to him, hybridity and linguistic multivocality have the potential to intervene and dislocate the process of domination through the re-interpretation and re-deployment of received discourse, thus re-focusing critical attention towards the "agonistic space" (181) which exists on the borders of difference, along the edges of alterity, where cultures meet. Bhabha celebrates cultural heterogeneity and the subversive effects of hybridisation.

    3 out of 5 stars I'd rather stick my hand in a blender than read this again.......2004-05-26

    The fact that this book is influential is generally beyond argument. What astonishes me, however, is that so many people had the endurance to sit through the horrific writing; the author's style is obnoxious in the extreme. The first paragraph, for example, notes that the question of culture is the "trope of our times," characterized by "a tenebrous sense of survival." These concepts are not mind-bending. An everday, or as Homi would say, "colloquial" vocabularly would sufficiently articulate his thesis, yet he seems hellbent on packing his work with obscure language like he needs show off or prove something. Again, his ideas are influential, but he makes reading them as painful as possible.

    1 out of 5 stars Mimicry, Mockery, Menace.......2003-01-21

    Ambivalence is a key term in Bhabha's Location of Culture. Accordingly, Bhabha's prose might be considered poetry or gibberish, but certainly not scholarship. There is no thesis, no argument, no evidence. That is not to say that Bhabha wouldn't be capable of such writing. Every once in a while, the reader can catch a glimpse of Bhabha's Other: the lucid thinker of post-colonialism. In order to compensate for the lack of clarity, structure and, yes, basic congruity between subjects, verbs and objects, Bhabha enacts the thoughts he fails to express. Indeed, his text is a performance of itself. Take, for instance, his chapter on mimicry. Whatever intelligent thoughts other scholars have derived from this concept, you will not find them in Bhabha's book. But he indeed shows you what he means, as he goes through the motions of scholarship. First, he makes a number of general statements that sound like a thesis. Then he puts a in a few convoluted sentence structures that make no sense-grammatically or otherwise. And finally he slams in a quote or two to prove a point-what point doesn't matter, for he did not make one in the first place. As a reader you will have to decide whether his work is a mimicry (in his definition "almost but not quite") of scholarship or its menace (according to Bhabha, 'not at all but still a little'). About one thing, though, he leaves no ambivalence: he "quite simply mocks its power to be a model." Harvard volunteered to be the evidence.

    3 out of 5 stars Even though this is one of the most highly regarded ..........2003-01-11

    ...theory books of the 1990s, its fame and reputation seem overblown. None of the other reviews posted here have really stated what Bhabha tries to accomplish in "The Location of Culture," so I'll give it a crack, even though I'm no expert on postcolonial theory.

    To save you all some time, many of Bhabha's key points are made in the first two pages of his book. For instance: "In-between spaces provide the terrain for elaborating strategies of selfhood--singular or communal--that initiate new signs of identity, and innovative sites of collaboration, and contestation, in the act of defining the idea of society" (p. 1-2). Elsewhere, in-betweenness is easily the key concept in the book, as well as the notion of HYBRIDITY. The reason the modernist model of Colonialism is doomed to fail is not only because it needs the Other (the colonized) to validate its own supremacy (and to fulfill its desires), but also because it engages in what Bhabha refers to as "contra-modernity": modernity in "colonial conditions where its imposition is itself the denial of historical freedom, civic autonomy and the 'ethical' choice of refashioning" (p. 241). Bhabha finds that by examining the borderlines between Colonial power and Colonial oppression, a truer history of global populations can be obtained. In one of the finer passages in the book, Bhabha examines a scene from Salman Rushdie's controversial 1988 novel "The Satanic Verses" and descibes how the postcolonial body--shaped by an outside nationalist culture--is representative of the colonizer, yet the colonizers "can never let the national history look at itself narcissistically in the eye" (p. 168).

    Now let me preface my explanation by saying this is what I THINK Bhabha is getting at. It's not that his prose is "confusing," as other reviewers have stated here--although it is exceedingly "academic" (and there is nothing wrong with that, in and of itself)--but it is mired in the theoryspeak of the West that Bhabha seems so insistent upon de-centralizing. Bhabha uses the theories of the European male elite with so much blind faith that it easily undermines much of what he is trying to accomplish. Jacques Lacan, Michel Foucault, Sigmund Freud and Jacques Derrida are all over this book. These "founders of discourse" (as Foucault called Marx and Freud--and could posthumously call himself given his exhaltation in the academy after his death in 1984) represent an alternate (i.e. "left") critical practice, yet completely dominate Western discussions of theory in literary circles. Is not Bhabha, an Indian scholar, colonized by these minds?

    Also, Bhabha's insistence upon in-betweenness at times really seems to undermine his (apparent) intentions. He seems, on the one hand, to claim that it is precisely through in-betweenness that the oppressors dominate the oppressed. Yet, it also seems that this in-betweenness gives the oppressed the opportunity to resist the oppressors. We seem to be back at step zero. Is anything really being said here?

    He should have followed better the example of Frantz Fanon, who appears early and often as a primary source in "The Location of Culture." Fanon was surely no stranger to the Western tradition, but was able to write in a critical-poetical-personal style that was accessible to non-academics, a style that had real fire. Bhabha, with all his emphasis on the work of postcolonial theory--which, in his words, seeks to "revise those nationalist or 'nativist' pedagogies that set up the relation of Third World and First World in a binary structure of opposition" (p. 173)--continually relies on the concept of "doubling" (likely a Lacanian theory) as well as his notion of in-betweenness (or liminality, as he calls it) in such a manner that no distinct point of view really emerges. The theoryspeak seems to subsume any important observations he might be willing to make.

    While this book has some wonderful moments in it, I would estimate that about 25 of the books 250 pages really says something. I'm worried that this book has been canonized because the mainly white scholars that run the Academy need their theories stated in a dense manner by an Indian man to give them validity. I know that kind of thinking is very conspiratorial, but it is only a concern. I've not read any other Bhabha, or other postcolonial theorists like Gayatri Chakravorty Spivak or Arjun Appadurai, but I cannot recommend this an easy gateway into this material. I would recommend the writings of Fanon, though his writing precedes the moment of postcolonial theory by some three or four decades, as a better introduction.

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